Booking options
£23
£23
On-Demand course
14 days
All levels
This course aims to explore the different types of customers and their behaviour, with a focus on B2B, B2C, and C2C contexts, as well as the impact of social influences on consumer intentions and behaviour. Additionally, the course will examine how consumer behaviour varies in different organizational and marketing contexts, providing students with a comprehensive understanding of the factors that influence consumer decision-making.
After the successful completion of the course, you will be able to learn about the following,
What are the types of customers?
Consumer behaviour in B2B, B2C and C2C context.
Consumer behaviour in different organisational contexts.
Marketing Context in C2C vs B2C vs B2B.
Social influences on intentions and behaviour.
This course aims to provide a comprehensive understanding of the various types of customers, consumer behaviour in different contexts (B2B, B2C, and C2C), the impact of social influences on consumer intentions and behavior, and the role of marketing context in C2C, B2C, and B2B settings.
This course aims to provide a comprehensive understanding of the various types of customers, consumer behaviour in different contexts (B2B, B2C, and C2C), the impact of social influences on consumer intentions and behavior, and the role of marketing context in C2C, B2C, and B2B settings.
VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.
Navigating the MSBM Study Portal Watch this video to gain further insight.
Interacting with Lectures/Learning Components Watch this video to gain further insight.
Consumer Behaviour In Different Organizational Contexts Self-paced pre-recorded learning content on this topic.
Consumer Behaviour In Different Organizational Contexts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
Organizational Behaviour Analyst
Market Research Manager
B2B Marketing Specialist
Consumer Insights Consultant
Business Development Manager
Corporate Strategy Manager
Customer Experience Designer
Sales Operations Manager
Key Account Manager
Procurement Specialist
Average Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
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The Metropolitan School of Business and Management (MSBM) is an Ed-...