Duration 3 Days 18 CPD hours This course is intended for The target audience include, but is not limited to: Relationship managers Customer experience (CX) managers Account managers Service delivery managers Service desk managers Service Level Managers Enterprise Architects Service and Solution Architects Business Analysts Product Owners Marketing Managers Project Managers Portfolio Managers Supplier relationship Managers Vendor Managers Contract Managers Customer experience/User experience Designers Consultants Overview The purpose of this course is to give the delegate the understanding to optimize the value of the journey for all stakeholders, for example, to convert opportunity and demand into value and to drive stakeholder value. Engagement is important in the optimization of service value because, as ITIL Foundation explained, service value is co-created through the involvement of users, customers, sponsors, service providers, or any other stakeholder. This course introduces ways and methods to drive stakeholder value and encourage stakeholders contribute to the creation of service value by exploring the following: Value propositions Fostering relationships Keeping engagement channels open Shaping demand Designing service offerings Aligning and agreeing expectations Co-creating service experiences Realizing value This course covers key topics such as SLA design, multi-supplier management, communication, relationship management, CX and UX design, customer journey mapping, and more. It will provide candidates with the tools to increase stakeholder satisfaction which is integral to business success in the current competitive landscape. The associated certification exam voucher is included with this course. As an ITIL© Accredited Training Organization of PeopleCert, all students attending this training will be provided with the exam voucher as a part of delivery. How customer journeys are designed Understand the concept of the customer journey Understand the ways of designing and improving customer journeys How to target markets and stakeholders Understand the characteristics of markets Understand marketing activities and techniques Know how to describe customer needs and internal and external factors that affect these Know how to identify service providers and explain their value propositions How to foster stakeholder relationships Understand the concepts mutual readiness and maturity Understand the different supplier and partner relationship types, and how these are managed Know how to develop customer relationships Know how to analyze customer needs Know how to use communication and collaboration activities and techniques Know how the ?Relationship management? practice can be applied to enable and contribute to fostering relationships Know how the ?Supplier management? practice can be applied to enable and contribute to supplier and partner relationships management How to shape demand and define service offerings Understand methods for designing digital service experiences based on value driven, data driven and user centered service design Understand approaches for selling and obtaining service offerings Know how to capture, influence and manage demand and opportunities Know how to collect, specify and prioritize requirements from a diverse range of stakeholders Know how the ?Business analysis? practice can be applied to enable and contribute to requirement management and service design How to align expectations and agree details of services Know how to plan for value co-creation Know how to negotiate and agree service utility, warranty and experience Know how the ?Service level management? practice can be applied to enable and contribute to service expectation management How to onboard and offboard customers and users Understand key transition, onboarding and offboarding activities Understand the ways of relating with users and fostering user relationships Understand how users are authorized and entitled to services Understand different approaches to mutual elevation of customer, user and service provider capabilities Know how to prepare onboarding and offboarding plans Know how to develop user engagement and delivery channels Know how the ?Service Catalogue management? practice can be applied to enable and contribute to offering user services Know how the ?Service Desk? practice can be applied to enable and contribute to user engagement How to act together to ensure continual value co-creation Understand how users can request services Understand methods for triaging of user requests Understand the concept of user communities Understand methods for encouraging and managing customer and user feedback Know how to foster a service mindset (attitude, behavior and culture) Know how to use different approaches to provision of user services Know how to seize and deal with customer and user ?moments of truth? Know how the ?Service request management? practice can be applied to enable and contribute to service usage How to realize and validate service value Understand methods for measuring service usage and customer and user experience and satisfaction Understand charging mechanisms Know how to assess service value realization Know how to prepare to evaluate and improve the customer journey Know how the ?Portfolio management? practice can be applied to enable and contribute to service value realization ITIL© is a registered trade mark of AXELOS Limited, used under permission of AXELOS Limited. All rights reserved. The Swirl logo? is a trade mark AXELOS Limited used, under permission of AXELOS Limited. All rights reserved. IT Infrastructure Library© is a registered trade mark of the AXELOS Limited used, under permission of AXELOS Limited. All rights reserved. Additional course details:Notes New Horizons is an Authorised Training Organisation (ATO) for Peoplecert for ITIL4 Nexus Humans ITIL 4 Specialist Drive Stakeholder Value (DSV) with Exam training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the ITIL 4 Specialist Drive Stakeholder Value (DSV) with Exam course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
The Office Admin and Customer Service Diploma is designed to prepare you for an exciting career in office administration by increasing your skill level in computer applications, public speaking, interpersonal relations, and information management. In addition to skill development, employment preparation is also covered, including resume and cover letter writing, mock interviews, and job shadowing. You will also be able to learn the structures and objectives involved in conducting of admin assistant and customer service. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this course for? Office Admin and Customer Service Diploma is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject. Career path Training offered by the Office Admin and Customer Service Diploma could potentially benefit a range of roles, but would particularly enhance careers in Office Administration Sales Customer Service Receptionist and Secretarial Work Business Management Marketing Other professional admin roles
Accelerate your Salesforce integration expertise and master SOAP, REST, BULK API, and Streaming. Gain hands-on experience with Postman and SOAP UI and set up your environment with Visual Studio Code. Tailored for developers and Salesforce certification aspirants, this course will elevate your skills technically. Enroll now to advance your career!
The objective of Level 5 Diploma in Tourism and Hospitality Management (fast track) qualification (accredited by Othm) is to enable learners' development as managers within the tourism and hospitality industry, with a lifelong-learning orientation. This fast track Diploma in Tourism and Hospitality Management - Level 5 course enables learners to critically apply contemporary knowledge and theories to the management of complex problems. Successful completion of this qualification will equip learners with the specialist skills and technical terminology to develop their management skills and to progress to further study or employment. Level 5 Diploma in Tourism and Hospitality Management Key Highlights Program Duration: 6 Months (Regular mode also available) Program Credits: 120 Credits Designed for working Professionals Format: Online No Written Exam. The Assessment is done via Submission of Assignment Tutor Assist available Dedicated Student Success Manager Timely Doubt Resolution Regular Networking Events with Industry Professionals Become eligible to gain direct entry into relevant Master's degree programme. LSBR Alumni Status No Cost EMI Option This Level 5 Diploma in Tourism and Hospitality Management (fast track) programme will equip you with the specialist skills and technical terminology to develop your management skills in Tourism and Hospitality sector Upon completion of you Level 5 Diploma in Tourism and Hospitality Management in fast track mode you can look forward to middle management role in Tourism and Hospitality sector. Upon successful completion of the programme, you will also become eligible to gain direct entry into Final Year of a three-year UK Bachelor's degree programme. Mandatory units (Total Credits: 120) The OTHM Level 5 Diploma in Tourism and Hospitality Management consists of 6 mandatory units for a combined total of 120 credits Contemporary Issues in Tourism and Hospitality (20 credits) Marketing Management (20 credits) Customer Relations Management (20 credits) Operations Management (20 credits) Finance Management (20 credits) Human Resource Management (20 credits) Who is this course for? Working Professionals, A-Level / Level 4 / Year 1 of a three-year UK Bachelor's degree holders or learners who are looking for Career Progression and a formal undergraduate qualification leading to award of degrees in future. Requirements Open Entry. No formal qualification is required from mature learners (over 21 years) who have relevant management experience. For others, the learners should have relevant NQF / QCF / RQF Level 4 Award / Diploma or at the level of GCE / GCSE or equivalent qualification. Please speak to the Admission Counsellors for waiver information. Career path After completion of Level 5 Diploma in Tourism and Hospitality Management (fast track) Progress to: Year 3 of a Three-year UK Bachelor's degree Completion of your Level 5 Diploma in Tourism and Hospitality Management (fast track) qualification will meet the University standard academic entry requirements.
ILM Level 2 Award in Customer Care – 4 day Accredited training course delivered in Nottingham A nationally recognised qualification taught across 4 x 1 day deliveries approximately 3 weeks apart. The course is specifically tailored for individuals whose job role requires direct customer interface, and where influencing and meeting the needs of customers is particularly important. The course brings tangible benefits to the participants and to their organisation through applying concepts taught at each stage of the course directly to the work environment, and providing opportunities to compare best practice methods and techniques with current practices.
Imagine a career where creativity meets strategy, and your digital presence makes a real impact. A career where you are not just a marketer but a storyteller, engaging audiences and driving results. If this sounds like the kind of career you're passionate about, then the Digital Marketing & Social Media Manager - Job Ready Program is the perfect opportunity for you. At studyhub, we understand that breaking into the competitive world of digital marketing and social media management can be challenging, especially without prior experience. That's why we go above and beyond to equip you with the knowledge and guidance you need to excel. Our expert mentors are seasoned professionals in the field, ready to provide personalised one-on-one counselling sessions that cater to your unique needs. But that's not all - we offer much more than just mentorship. Our program is designed to empower you with the essential tools to create a standout CV and portfolio that captures the attention of potential employers. We understand what employers are looking for, and we'll work with you to showcase your skills, creativity, and potential effectively. What sets us apart is our unwavering commitment to your success. We don't stop supporting you until you secure a job in the dynamic field of digital marketing and social media management. We provide ongoing assistance, helping you navigate the job market, refine your interview skills, and connect with potential employers. We are your dedicated job and career support system, guiding you every step of the way. Our mission is simple: To be your trusted partner and assist you every step of the way until you land the marketing job of your dreams. Here are the 30 courses we will provide once you enrol in the program: Course 01: Professional Digital Marketing Diploma Course 02: Learn to Drive Traffic into Sales through Digital Marketing Course 03: SEO - Search Engine Optimisation Course 04: Advanced Training on SEO & SMM Strategies Course 05: Content Marketing Certification Course 06: Content Writing Course 07: Certificate in SEO Content Writing Course 08: Social Media Marketing Course -The Step by Step Guide Course 09: Email Marketing Course Course 10: Sales and Marketing: Email Marketing Course 11: Unlocking the Power of Google Adwords for Digital Marketing Course 12: Google Ads Training Course 13: Facebook Marketing Course 14: Instagram Marketing Course 15: Affiliate Marketing Course 16: Linkedin Marketing Course 17: Youtube Marketing Course 18: Social Media Influencer Course 19: Youtube and Instagram Video Production Course 20: Make a Wordpress WooCommerce Amazon Affiliate Store Course 21: Build an Amazon Affiliate E-Commerce Store from Scratch Course 22: Affiliate Marketing Business Essentials Course 23: E-Commerce: Complete Guide to Income Mastery Course 24: Blogging Course 25: Determining Market Size for Your Product Course 26: Simple Copywriting Secrets: How to Write Killer Sales Copy Course 27: ChatGPT for Marketing Content and Productivity with AI Tools Course 28: Lead Generation and Attraction Marketing Training Course 29: Marketing Strategies for Business Course 30: Brand Branding Why Choose Us Money Back Guarantee: We believe in the effectiveness of our program. If you follow our guidance and do not secure a job within a specified period, we offer a money-back guarantee. Personalised Job Search Assistance: We're in this together! Our dedicated team will tirelessly support your entire job searching process, ensuring you have a compelling application that gets noticed. Expertly Crafted Portfolio: Your portfolio is your digital showcase. Our professional writers will create a customised portfolio highlighting your unique skills and experiences, maximising your chances of standing out among the competition. Strategic Placement: We understand the power of strategic exposure. We'll submit your portfolio to various platforms and networks, expanding your reach and connecting you with valuable opportunities aligned with your marketing career goals. One-On-One Consultation Sessions with Industry Experts: Gain invaluable insights and guidance from seasoned professionals who have excelled in the digital marketing and social media management field. Comprehensive Skill Development: Our program is designed to equip you with the most sought-after skills in the digital marketing and social media management sector, ensuring you have the knowledge and expertise to excel in any marketing-driven environment. Ongoing Support: The journey to your dream job doesn't end with placement. Our commitment to your success extends well beyond your initial training, with our support team available to answer your questions, provide guidance, and assist you as you progress in your marketing career. The Program is completed in 5 easy steps: Step 1 - Enrol in the program and start learning from the courses we provide Upon enrolment in the Digital Marketing & Social Media Manager - Job Ready Program, you gain lifetime access to 6 premium courses dedicated to honing your digital marketing and social media management skills. Our customer service team remains in constant contact with you, providing assistance at every step of your learning journey. Step 2 - Complete your courses and get certifications Upon completion of each course, you'll earn certifications through exams designed to test your knowledge. Achieving a 90% pass mark for the initial course and 80% for subsequent relevant courses is required. Once successful, you'll receive hardcopy certificates, solidifying your expertise in the field. Step 3 - Get a consultation session from a professional Marketing expert Elevate your Digital Marketing & Social Media Manager skills with a personalised one-on-one consultation session led by an industry-seasoned professional. Gain insights, expert tips, and tailored advice to propel your marketing career forward. Step 4 - Complete the CV and attend the interview Armed with your certifications, our team of professionals will craft a compelling CV and LinkedIn profile tailored to your unique strengths. Armed with these powerful tools, you'll confidently tackle job interviews, launching your career with a starting salary ranging from •30,000 to •50,000 annually. Step 5 - We will not leave you until you get a job Our commitment to your success goes beyond completion. We stand by your side, offering personalised support, expert guidance, and unwavering dedication until you secure your dream job. Your job search becomes our mission, ensuring you have the best chance for a thriving career in Digital Marketing & Social Media Management. Don't let your dream career as a Digital Marketing & Social Media Manager remain out of reach. Focus on developing your skills - finding a job is our task! Join our Job Ready Program today, and let us be your trusted partner on your journey to success. Why Choose Us: Money Back Guarantee We believe in the effectiveness of our program. If you follow our guidance and do not secure a job within a specified period, we offer a money-back guarantee. Trust us to be your dedicated partner in achieving your dream job in the dynamic world of Digital Marketing & Social Media Management. Detailed Curriculum Course 01: Professional Digital Marketing Diploma Comprehensive digital marketing fundamentals covering SEO, social media, email, and content strategies. Learn to craft effective campaigns, analyze data, and create impactful online presence. Course 02: Learn to Drive Traffic into Sales through Digital Marketing Explore advanced tactics to boost website traffic and convert leads to sales. Master the art of targeting, engagement, and conversion optimization in the digital landscape. Course 03: SEO - Search Engine Optimisation In-depth SEO training covering keyword research, on-page optimization, and backlink strategies. Acquire the skills to enhance website visibility and ranking on search engines. Course 04: Advanced Training on SEO & SMM Strategies Build expertise in advanced SEO and Social Media Marketing (SMM) techniques. Dive into algorithm updates, analytics, and harness the power of social platforms for optimal digital presence. Course 05: Content Marketing Certification Master content creation and distribution strategies. Develop engaging, keyword-rich content for diverse platforms, and understand the role of storytelling in effective digital marketing. Course 06: Content Writing Hone your writing skills for digital platforms. Learn to create compelling, SEO-friendly content that resonates with your target audience and drives online engagement. Course 07: Certificate in SEO Content Writing Specialized content writing with a focus on SEO. Craft content that not only captivates readers but also enhances search engine rankings and visibility. Course 08: Social Media Marketing Course - The Step by Step Guide A step-by-step guide to effective social media marketing. Understand platform dynamics, create engaging content, and implement strategies for organic and paid social media success. Course 09: Email Marketing Course Master the art of email marketing. Learn to build and segment lists, design impactful campaigns, and optimize for conversions while adhering to best practices. Course 10: Sales and Marketing: Email Marketing Integrate email marketing into your sales strategy. Explore techniques to nurture leads, build customer relationships, and drive revenue through targeted email campaigns. Course 11: Unlocking the Power of Google Adwords for Digital Marketing Harness the potential of Google AdWords. Understand keyword targeting, ad creation, and bid management to maximize visibility and achieve marketing goals. Course 12: Google Ads Training Comprehensive Google Ads training covering ad formats, targeting options, and campaign optimization. Gain expertise in creating effective advertising campaigns on the Google platform. Course 13: Facebook Marketing Dive into Facebook marketing strategies. Learn to create compelling content, utilize paid advertising, and leverage analytics to optimize campaigns on the world's largest social platform. Course 14: Instagram Marketing Master Instagram marketing essentials. Explore content creation, engagement strategies, and advertising techniques to build a strong brand presence on this visual-centric platform. Course 15: Affiliate Marketing Unlock the potential of affiliate marketing. Understand partnership structures, optimize promotional strategies, and leverage affiliate networks to generate passive income. Course 16: Linkedin Marketing Strategic marketing on LinkedIn. Explore content creation, networking, and advertising techniques to enhance brand visibility and generate business leads on the professional platform. Course 17: Youtube Marketing Comprehensive YouTube marketing training. Learn content creation, optimization, and advertising strategies to maximize visibility and engagement on the world's largest video platform. Course 18: Social Media Influencer Transform into a social media influencer. Discover content creation, audience engagement, and collaboration strategies to build a personal brand and monetize influence. Course 19: Youtube and Instagram Video Production Master video production for YouTube and Instagram. Learn scripting, filming, editing, and optimization techniques to create engaging and shareable video content. Course 20: Make a Wordpress WooCommerce Amazon Affiliate Store Build a profitable Amazon affiliate store using WordPress and WooCommerce. Learn to set up, customize, and optimize your online store for maximum affiliate revenue. Course 21: Build an Amazon Affiliate E-Commerce Store from Scratch Step-by-step guide to creating an Amazon affiliate e-commerce store. Covering product selection, site setup, and marketing strategies to generate income through affiliate sales. Course 22: Affiliate Marketing Business Essentials Essential knowledge for successful affiliate marketing. Covering niche selection, audience targeting, and optimization strategies to build a lucrative affiliate marketing business. CPD 1000 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Course 23: E-Commerce: Complete Guide to Income Mastery Comprehensive e-commerce guide covering product sourcing, store setup, and marketing strategies. Learn to maximize income through effective e-commerce practices. Course 24: Blogging Master the art of blogging for business. Explore content creation, SEO optimization, and monetization strategies to build a successful and profitable blog. Course 25: Determining Market Size for Your Product Learn market analysis techniques to assess the size and potential of your target market. Understand the importance of data-driven decision-making in product development and marketing. Course 26: Simple Copywriting Secrets: How to Write Killer Sales Copy Unlock the secrets of persuasive copywriting. Learn to craft compelling sales copy that resonates with your audience and drives conversions across various marketing channels. Course 27: ChatGPT for Marketing Content and Productivity with AI Tools Harness the power of ChatGPT for marketing content creation and productivity. Learn to use AI tools to streamline tasks, enhance creativity, and improve overall marketing efficiency. Course 28: Lead Generation and Attraction Marketing Training Master lead generation and attraction marketing techniques. Explore strategies to attract and convert prospects into customers through effective marketing campaigns. Course 29: Marketing Strategies for Business Develop comprehensive marketing strategies for business success. Covering market segmentation, targeting, positioning, and effective promotional tactics to achieve business goals. Course 30: Brand Branding Dive into the intricacies of brand branding. Learn to develop a strong brand identity, create brand messaging, and implement strategies to build brand loyalty and recognition. The Digital Marketing & Social Media Manager - Job Ready Program is crafted for individuals with diverse backgrounds who aspire to excel in the dynamic field of marketing. This program is especially ideal for: Entry-Level Marketing Enthusiasts:Individuals who are passionate about marketing and eager to kickstart their career in the digital marketing and social media management domain. Limited or No Prior Experience in Marketing:This program caters to individuals with minimal or no prior experience in the marketing industry, providing a comprehensive foundation for success. Recent Graduates in Marketing or Related Fields:Graduates looking to translate their educational background into practical skills and secure a position in the competitive landscape of digital marketing and social media management. Career Changers into the Marketing Field:Individuals seeking a career transition into marketing, leveraging this program to gain the necessary expertise and skills for success. Motivated Individuals Eager for Comprehensive Support:This program is perfect for those with a strong drive to succeed, offering extensive mentoring and support to navigate the complexities of digital marketing and social media management.CIM Diploma in Professional Digital Marketing (Online)Level 4 Diploma in Digital Marketing (HL)COB Certified Digital Marketing ManagerProfessional Diploma in Social Media Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Requirements No experience required. Just enrol & start learning. Career path Digital Marketing Specialist Social Media Manager Content Marketing Coordinator SEO Analyst PPC Campaign Manager Email Marketing Specialist Digital Marketing Manager Brand Strategist Influencer Marketing Coordinator Online Community Manager E-commerce Marketing Specialist Data Analyst (Marketing) Marketing Automation Specialist Social Media Strategist Content Creator (Digital Marketing) Certificates CPD Accredited e-Certificate Digital certificate - Included CPD Accredited Framed (Hardcopy) Certificate Hard copy certificate - Included Enrolment Letter Digital certificate - Included Student ID Card Digital certificate - Included The Quality Licence Scheme Endorsed Certificate of Achievement Hard copy certificate - Included
Overview Account Management is an important role within any organisation. Account Managers are responsible for nurturing customer relationships and increasing sales with their organisation’s key customers. The Account Manager will usually act as a first point of contact for clients; responding to complaints, purchases, project requests and any general queries. Their approach should help maintain client relationships in order to ensure that they continue to use the company for business. This one day course can help them learn the key skills they need. Description Build a strong account management team that are able to effectively manage customer relationships and drive sales The role of account manager is both important and demanding. The account manager acts as the ‘face’ of the business and should professionally represent the business by creating a strategy for success and delivering a high level of customer service. Account managers need to be effective communicators, needing to both engage with the client and also develop internal relationships to ensure promises are delivered upon. Another key responsibility of the account manager is to identify business opportunities and help drive business results for their company. Account Management can be a very challenging role depending on the number of clients, the range of industries the clients represent, and the nature and attitude of the client. The main focus of the role is to provide continual client service to clients, this may include quarterly or annual business reviews, additions to the account in terms of extra services supplied plus face-to-face and online meetings, on a regular basis. The Account Manager will also be responsible for delivering high levels of client service to ensure that clients do not leave and will need to create a strategy around this. This strategy will depend on the type of client in terms of size of the business commitment, Key Performance Indicators plus contractual agreements which may dictate the framework for the relationship. Building a personal relationship as well as a business one is key to becoming an effective Account Manager. After all, “It is easier to fire a business associate or employee than it is to fire a friend”. Why should people attend this training course? Well, just imagine if your employees were better able to: Build effective business relationships with clients and help drive sales performance. Add value to clients and help ensure their requirements are met or exceeded. Measure the performance of their key accounts and adapt their approach accordingly. Understand the key attributes required for success and work on developing them. Set a strategy for sales success and create action plans for pre-defined goals. Monitor and measure their own performance and set their own targets. Ultimately, this training course will help employees to focus on what is required to succeed in the role of account manager, building a strategy with clear actions and helping the organisation to business success. Who is this course for? This Account Management training course is for anyone that works in an account management role or relevant sales function and will assist the participants in improving their working practices, developing customer relationships and in turn increasing business performance and sales success. Requirements for Attendance Prior sales experience is recommended, but an awareness of the sales process as a minimum will suffice.
Getting Started The OTHM Level 7 Diploma in Strategic Marketing aims to equip learners with the skills and knowledge required for effective marketing and branding strategies that can help organisations maintain their competitive edge. The course provides an integrated approach that combines theoretical concepts in marketing, branding, consumer behaviour, and digital communication management with practical activities. Upon completing the course, learners will have developed their strategic marketing management, branding, and consumer behaviour skills, enabling them to better implement their organisation's strategy. Key Benefits This qualification will bring you many vital benefits, such as; Demonstrate an understanding of the practical value of these frameworks in a range of strategic business situations. Create frameworks for understanding and analysing strategic marketing processes in diverse organisational types, encountering different and changing marketing environments. Develop practical research and analytical capabilities in the market/driven strategy context, particularly in formulating value propositions in provider/customer relationships. Key Highlights Would you like to pursue a career in marketing? Then, the OTHM Level 7 Diploma in Strategic Marketing mentoring practice offered by the School of Business and Technology London is the right solution for you. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our OTHM-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways The OTHM Level 7 Diploma in Strategic Marketing can open many career pathways including, but not limited to: Chief Marketing Officer; Est. Salary £97659p.a Marketing Manager; Est. Salary £ 53,277p.a Marketing Coordinator; Est. Salary £ 39,109p.a About Awarding Body OTHM is an established and recognised Awarding Organisation (Certification Body) launched in 2003. OTHM has already made a mark in the UK and global online education scenario by creating and maintaining a user-friendly and skill based learning environment. OTHM has both local and international recognition which aids OTHM graduates to enhance their employability skills as well as allowing them to join degree and/or Master top-up programmes. OTHM qualifications has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Business Studies, Leadership, Tourism and Hospitality Management, Health and Social Care, Information Technology, Accounting and Finance, Logistics and Supply Chain Management. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Contemporary Issues and Principles of Marketing Reference No : Unit 1 - A/618/1614 Credit : 20 || TQT : 200 Hours This unit aims to teach learners to evaluate the impact of emerging marketing challenges and develop future marketing strategies using principles in different contexts. UNIT2- Consumer Behaviour & Market Communications Reference No : Unit 2 -F/618/1615 Credit : 20 || TQT : 200 Hours This unit aims to develop learners' theoretical and practical understanding of processes and factors that influence the consumer behaviour of individuals and organisations. UNIT3- Digital and Social Media Marketing Reference No : Unit 3 - J/618/1616 Credit : 20 || TQT : 200 Hours This module teaches learners a practical introduction to digital and social media technologies and how to use social media for branding and communication goals effectively. UNIT4- Contemporary Challenges and Strategic Marketing Reference No : Unit 4 - L/618/1617 Credit : 20 || TQT : 200 Hours The module provides a comprehensive examination of all the major components of marketing strategies marketing and their integration into organisations for continued success in a highly competitive market UNIT5- Strategic Brand Management Reference No : Unit 5 - R/618/1618 Credit : 20 || TQT : 200 Hours This unit aims to develop learner's understanding of the key principles that underpin managing brands and brand equity and how to do marketing from a branding perspective. UNIT6- Marketing Research Project Reference No : Unit 6 -Y/618/1619 Credit : 20 || TQT : 200 Hours This unit teaches research skills like proposal writing, literature review, data collection, questionnaire design, SPSS analysis, and qualitative data analysis. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
Getting Started The primary objective of the QUALIFI Level 7 Diploma in Strategic Marketing program is to equip learners with the knowledge and competencies required in the fields of marketing and branding. This training aims to foster a deep understanding of strategic decision-making processes, enabling individuals to effectively contribute to an organization's ability to sustain its competitive edge. The learning outcomes for the QUALIFI Level 7 Diploma in Strategic Marketing qualification are as follows: • Develop a solid foundation in strategic marketing to effectively plan and implement practical strategic marketing initiatives commonly found in professional settings. • Apply analytical and problem-solving skills within the realm of marketing management. Critically assess and synthesize theoretical frameworks related to strategic marketing, consumer behaviour, brand management, digital marketing, market research, and design and innovation as they apply to marketing. • Understand the practical significance of these frameworks in a variety of strategic business scenarios. • Create frameworks for analysing and comprehending strategic marketing processes in diverse types of organizations operating in evolving marketing environments. • Cultivate research and analytical capabilities, especially in developing value propositions within provider/customer relationships in market-driven strategies. • Adapt, enhance, integrate, and apply transferable concepts and skills in strategic marketing, branding, consumer behaviour, and digital marketing, especially from a strategic standpoint, in the management of product and market development Key Benefits Comprehend the processes of conducting external and internal environmental assessments for the purpose of crafting marketing plans. • Gain knowledge about the essential psychological, sociological, structural, and cultural factors that exert influence on purchasing behaviors. • Comprehend the significance of information technology and social media in the realm of digital marketing. • Analyze the fundamentals of strategic marketing management. • Comprehend the steps and elements associated with the creation and improvement of a brand's image over an extended period. • Acquire the competence to develop suitable methodologies for conducting business research. Key Highlights • Are you a practicing Strategic Marketer seeking greater knowledge and understanding of the industry, aiming to support your development into senior positions? If so, the Qualifi Level 7 Diploma in Strategic Marketing is the ideal starting point for your career journey. • The course will help forge a career and prepare individuals for professional roles and future managers in the health and social care sector. • Remember, the assessment for the qualification is based on assignments only, so there's no need to worry about taking any exams. • With the School of Business and Technology London, you can complete the qualification at your own pace, choosing between online or blended learning from the comfort of your home. • Learning and pathway materials, as well as study guides developed by our Qualifi-approved tutors, will be available around the clock on our cutting-edge learning management system. • Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk. • If you choose the blended learning option, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways Upon completion of the Level 7 Diploma in Strategic Management, graduates may pursue various career paths in education and training, such as: • Marketing Manager, with an estimated average salary of £40,000 per annum • Market Research Analyst, with an estimated average salary of £41,809 per annum • Public Relations (PR) Manager, with an estimated average salary ranging between £35,000 and £70,000 per annum • Advertising Manager, with an estimated average salary of £42,125 per annum • Consultant, with an estimated average salary of £52,250 per annum About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only) Assessment Assignment based Assessment No exam Entry Requirements The qualification has been intentionally crafted to ensure accessibility without imposing unnecessary barriers. To be eligible for this qualification, applicants should meet the following criteria: • Be at least 21 years of age, and • Possess one of the following: A Level 6 Qualification, or A first-degree qualification. International students whose first language is not English will need to have a score of 6 or above in IELTS (International English Language Testing System). Progression Upon successful completion of the QUALIFI Level 7 Diploma in Strategic Management, learners will have various pathways for progression, including: • Pursuing the QUALIFI Level 8 Diploma. • Enrolling in a university program to earn a master's degree. • Entering the workforce in a related professional field. Why gain a QUALIFI Qualification? This suite of qualifications provides enormous opportunities to learners seeking career and professional development. The highlighting factor of this qualification is that: The learners attain career path support who wish to pursue their career in their denominated sectors; It helps provide a deep understanding of the health and social care sector and managing the organisations, which will, in turn, help enhance the learner's insight into their chosen sector. The qualification provides a real combination of disciplines and skills development opportunities. The Learners attain in-depth awareness concerning the organisation's functioning, aims and processes. They can also explore ways to respond positively to this challenging and complex health and social care environment. The learners will be introduced to managing the wide range of health and social care functions using theory, practice sessions and models that provide valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also acquire the ability to face and solve issues then and there by exposure to all the Units. The qualification will also help to Apply scientific and evaluative methods to develop those skills. Find out threats and opportunities. Develop knowledge in managerial, organisational and environmental issues. Develop and empower critical thinking and innovativeness to handle problems and difficulties. Practice judgement, own and take responsibility for decisions and actions. Develop the capacity to perceive and reflect on individual learning and improve their social and other transferable aptitudes and skills. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Contemporary Issues and Principles of Marketing. Reference No : H/650/7075 Credit : 20 || TQT : 200 The objective of this unit is to enhance learners' comprehension of assessing the potential ramifications posed by emerging contemporary marketing challenges. It also aims to cultivate strategic thinking abilities to formulate future marketing strategies based on marketing principles, adaptable to diverse contexts. UNIT2- Consumer Behaviour and Market Communications. Reference No : J/650/7076 Credit : 20 || TQT : 200 This unit's goal is to foster learners' grasp of both the theoretical and practical aspects of the processes and elements that impact the consumer behaviour of both individuals and organizations. UNIT3- Digital and Social Media Marketing. Reference No : K/650/7077 Credit : 20 || TQT : 200 In this unit, learners will acquire knowledge of cutting-edge tools and theories for leveraging social media to effectively attain branding and communication objectives. Participants will explore the scientific and strategic aspects of marketing, with practical, hands-on experience in implementing online marketing and social media strategies. UNIT4- Contemporary Challenges and Strategic Marketing. Reference No : L/650/7078 Credit : 20 || TQT : 200 The objective of this unit is to cultivate learners' comprehension of current insights into the business environment, competitive dynamics, and the skill of incorporating marketing strategy seamlessly into a comprehensive business strategy. UNIT5- Strategic Brand Management. Reference No : Strategic Brand Management. Credit : 20 || TQT : 200 This unit empowers learners to formulate a strategic branding approach at the product/service level that aligns with the corporate brand. Participants will cultivate an understanding of how to approach marketing from a branding standpoint. UNIT6- Marketing Research Project. Reference No : Y/650/7080 Credit : 20 || TQT : 200 The objective of this unit is to enhance learners' research capabilities, encompassing the creation of research proposals, conducting literature reviews, mastering referencing, gathering data through interviews and surveys, designing questionnaires, performing statistical analysis using SPSS, and employing qualitative data and methodologies to derive conclusions from the analysed data. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.