Booking options
£25
£25
On-Demand course
44 hours
All levels
The Advertising and Marketing Course begins by introducing you to the pitch process, how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message. You will learn about the Four Ps: product, place, price, and promotion, and how to blend these together to create the desired impact. Mostly particularly, you will learn what it was like for SS+K to go through these steps with MSNBC. You will learn methods for marketing a product or service, as well as the benefits of radio and print ads. You will also learn how to measure readership, about the diffusion of innovation, and the benefits of customer relationship management.
Earn an e-certificate upon successful completion.
Accessible, informative modules taught by expert instructors
Study in your own time, at your own pace, through your computer tablet or mobile device
Benefit from instant feedback through mock exams and multiple-choice assessments
Get 24/7 help or advice from our email and live chat teams
Full Tutor Support on Weekdays
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
Video lessons
Online study materials
Mock exams
Multiple-choice assessment
After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post.
Advertising and Marketing Course is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This course is designed by industry experts so you don't have to worry about the quality.
Most importantly, this course does not require any experience or qualification to get enrolled. You will learn everything that is required from this course directly. This is a great opportunity for all student from any academic backgrounds to learn more on this subject.
Marketing Basics | |||
Module One - Getting Started | 00:30:00 | ||
Module Two - What is Marketing | 00:30:00 | ||
Module Three - Common Marketing Types (I) | 00:30:00 | ||
Module Four - Common Marketing Types (II) | 00:30:00 | ||
Module Five - The Marketing Mix | 00:30:00 | ||
Module Six - Communicating the Right Way | 01:00:00 | ||
Module Seven - Customer Communications | 00:30:00 | ||
Module Eight - Marketing Goals | 00:30:00 | ||
Module Nine - The Marketing Funnel | 00:20:00 | ||
Module Ten - Marketing Mistakes (I) | 01:00:00 | ||
Module Eleven - Marketing Mistakes (II) | 01:00:00 | ||
Module Twelve - Wrapping Up | 00:30:00 | ||
Level 3 Diploma in Marketing- Activities | 00:00:00 | ||
Mastering Digital Marketing | |||
Introduction to Internet Marketing and Reputation Management | 00:30:00 | ||
How to Optimize Your Site for Every Stage of the Buy Cycle | 00:30:00 | ||
Build Impression on Your Site | 00:30:00 | ||
Types of Link Building | 01:00:00 | ||
Importance of Landing Pages | 00:30:00 | ||
Difference Between Internet Marketing and Online Customer Service | 01:00:00 | ||
Concept Of Affiliate Programs | 01:30:00 | ||
About Of Google Analytics | 01:00:00 | ||
Online Press Releases | 00:15:00 | ||
How to Get Traffic from Twitter | 00:30:00 | ||
Importance of Testing E-Mail Messages | 00:15:00 | ||
What is Viral Marketing | 01:00:00 | ||
What is EMail Marketing | 00:30:00 | ||
Difference Between Images and Video | 00:15:00 | ||
How to Internet Marketing on Facebook | 02:00:00 | ||
What is Search Engine Optimization(SEO)? | 00:30:00 | ||
Understanding Search Results | 00:15:00 | ||
How to Attract Customer on Your Product? | 00:15:00 | ||
Time Makes Money | 00:30:00 | ||
How to Test a Landing Page | 00:30:00 | ||
Best Web Writing | 01:00:00 | ||
Ways to Use of Humor in You Internet Marketing | 00:15:00 | ||
Coupon Codes | 00:15:00 | ||
When to Pull the Plug | 00:15:00 | ||
Internet Advertising Techniques | |||
INTRODUCTION: WHAT IS AFFILIATE MARKETING? | 00:30:00 | ||
WHY AFFILIATE MARKETING IS AWESOME | 00:15:00 | ||
FINDING A PROFITABLE NICHE | 01:00:00 | ||
CHOOSING AN AFFILIATE PRODUCT | 00:15:00 | ||
THE ADVANTAGES OF CLICK BANK | 00:30:00 | ||
ANALYZING THE CLICK BANK MARKETPLACE | 00:30:00 | ||
CREATING YOUR HOP LINK | 00:30:00 | ||
CREATING A FREE BLOG | 01:00:00 | ||
PERFORMING EFFECTIVE KEYWORD RESEARCH | 00:30:00 | ||
CREATING AN OPTIMIZED POST | 00:30:00 | ||
POSTING TO YOUR BLOG | 00:15:00 | ||
PROMOTING YOUR BLOG: AN OVERVIEW | 00:30:00 | ||
PROMOTION: ARTICLE MARKETING | 00:30:00 | ||
PROMOTION: SOCIAL BOOKMARKING | 01:00:00 | ||
PROMOTION: BLOG COMMENTING | 00:30:00 | ||
ADDITIONAL PROMOTION TIPS | 00:15:00 | ||
CREATING YOUR OWN WEBSITE | 01:00:00 | ||
Email Marketing | |||
Introduction to Email Marketing | 00:30:00 | ||
Using Email Marketing Software | 00:30:00 | ||
Building Email Lists by Quantity | 00:30:00 | ||
Building Email Lists by Quality | 00:30:00 | ||
Crafting an Email | 01:00:00 | ||
Analyzing and Tracking Your Email Marketing Strategy | 00:30:00 | ||
Facebook Marketing Basics | |||
Introduction to Facebook | 00:15:00 | ||
Why You Should Care | 00:15:00 | ||
Setting up a Facebook Page | 00:30:00 | ||
How to Get More Likes for Your Facebook Page | 00:30:00 | ||
Facebook Advertising | 00:30:00 | ||
How Much Does Facebook Advertising Cost? | 00:30:00 | ||
Marketing on Facebook | 01:00:00 | ||
Create a Content Calendar | 00:15:00 | ||
Understanding Edge Rank & the Art of Engagement | 00:15:00 | ||
Twitter Marketing | |||
TWITTER FOR BUSINESS | 00:15:00 | ||
TOP TWITTER TIPS | 00:15:00 | ||
TWITTER IS | 00:15:00 | ||
BUSINESS TERMS | 00:15:00 | ||
WHY USE TWITTER FOR MARKETING | 00:15:00 | ||
TWITTER MARKETING BASICS | 01:00:00 | ||
TWITTER METRICS | 00:30:00 | ||
YOUR BIO | 00:15:00 | ||
WHEN TO TWEET | 00:15:00 | ||
BUILDING YOUR COMMUNITY | 00:15:00 | ||
GENERATING LEADS | 00:15:00 | ||
REAL-TIME TWITTER MARKETING | 00:15:00 | ||
ENGAGEMENT | 00:15:00 | ||
TWETIQUETTE (TWEETING ETIQUETTE) | 00:15:00 | ||
Mock Exam | |||
Mock Exam - Advertising and Marketing Course | 00:30:00 | ||
Final Exam | |||
Final Exam - Advertising and Marketing Course | 00:30:00 | ||
Order your Certificates & Transcripts | |||
Order your Certificates & Transcripts | 00:00:00 |
Are there any prerequisites for taking the course?
There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
Can I access the course at any time, or is there a set schedule?
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
How long will I have access to the course?
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Is there a certificate of completion provided after completing the course?
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
Can I switch courses or get a refund if I'm not satisfied with the course?
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
How do I track my progress in the course?
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
What if I have technical issues or difficulties with the course?
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.