84 Conversion Rate Optimisation courses delivered Online

Overview Welcome to affiliate marketing - a prominent avenue for earning in the UK without being chained to a desk. With 'Affiliate Marketing for Passive Income', delve into the expansive universe of passive income ideas UK residents have been capitalising on. This course unravels the concept of what is passive income and how you, too, can master its artistry. From understanding what is affiliate marketing to leveraging it for your small business or individual gains, we cover it all.  Affiliate marketing in the UK has been the talk of the town and for good reason. This course is designed to bridge that gap. By delving deep into the top companies offering affiliate products and the strategies that drive conversions, you'll be equipped with the knowledge that sets you apart. After all, in a rapidly digitalising world, the importance of optimising product pages must be considered. Through this comprehensive course, not only will you learn how to make passive income, but you'll also discover the potential to grow and transform your sales and business prospects. Ripe with opportunities, the UK market awaits those who dare to venture. Affiliate marketing holds the key whether you're an individual eager to boost your income or a business owner looking to scale. It's time for financial freedom; it's time for Affiliate Marketing for Passive Income. Learning Outcomes: Understand the foundational concepts behind affiliate marketing and its relevance in generating passive income. Identify and collaborate with leading companies in the UK offering affiliate products. Discover and select high-performing products that align with your target audience for affiliation. Develop and implement effective affiliate marketing strategies to bolster income. Master the techniques to optimise product pages, enhancing conversion rates. Why buy this Affiliate marketing for Passive Income course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Affiliate marketing for Passive Income there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course Affiliate marketing for Passive Income for? Individuals keen on exploring alternate income streams in the UK. Small business owners aiming to boost their sales through affiliate partnerships. Digital marketers looking to expand their skillset with affiliate marketing techniques. Entrepreneurs seeking to understand and tap into the UK's affiliate product market. Anyone curious about harnessing the potential of passive income ideas in the UK. Prerequisites This Affiliate marketing for Passive Income does not require you to have any prior qualifications or experience. You can just enrol and start learning. This Affiliate marketing for Passive Income was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Affiliate Marketer: £25,000 - £50,000 Per Annum Affiliate Program Manager: £30,000 - £55,000 Per Annum Digital Marketing Specialist: £28,000 - £52,000 Per Annum Affiliate Network Specialist: £27,000 - £53,000 Per Annum E-commerce Manager: £32,000 - £58,000 Per Annum Conversion Optimisation Specialist: £29,000 - £54,000 Per Annum Course Curriculum Introduction to Affiliate Marketing Passive Income Made Easy Affiliate Marketing Passive Income Made Easy Preview 00:06:00 Module 01: Reason to Consider Affiliate Marketing Reason to Consider Affiliate Marketing 00:06:00 Lesson 01 Make money selling the products that made a difference for you 00:04:00 Lesson 02 Supplement your current income 00:06:00 Lesson 03 Several big companies offer affiliate agreements 00:05:00 Lesson 04 It's a passive income 00:04:00 Lesson 05 Amazing potential for big returns 00:06:00 Module 02: Ways you can Leverage Affiliate Marketing to grow your sales and Small Business Ways you can Leverage Affiliate Marketing to grow your sales and Small Business 00:04:00 Lesson 01 Utilize user-generated content to expand reach 00:05:00 Lesson 02 Leverage affiliate marketing as instant social proof 00:04:00 Lesson 03 Reward your top affiliates 00:05:00 Lesson 04 Boost affiliate percentages on less popular goods 00:03:00 Lesson 05 Have a dedicated email campaign for your affiliate program 00:04:00 Module 03: Top Companies to Find Affiliate Marketing Products Top Companies to Find Affiliate Marketing Products 00:04:00 Lesson 01 Amazon 00:04:00 Lesson 02 Clickbank 00:03:00 Lesson 03 Rakuten 00:05:00 Lesson 04 ShareASale 00:04:00 Lesson 05 eBay Partner Network 00:04:00 Module 04: Ways to pick out the Best products to be an Affiliate for Ways to pick out the Best products to be an Affiliate for 00:03:00 Lesson 01 Make A List 00:04:00 Lesson 02 Look For Market Niche For The Products 00:04:00 Lesson 03 Market's Needs 00:04:00 Lesson 04 Leaks 00:04:00 Lesson 05 Customer's Reasons 00:04:00 Module 05: Affiliate Marketing Strategies Affiliate Marketing Strategies 00:04:00 Lesson 01 Choose the Right Affiliates 00:04:00 Lesson 02 Attract Sales with Coupons, Deals, and Promotions 00:04:00 Lesson 03 Leverage the Power of Niche Influencers 00:04:00 Lesson 04 Build a Robust Affiliate Network 00:04:00 Lesson 05 Leverage Affiliate Promotions From Multiple Sources 00:04:00 Module 06: Ways to optimise your product pages for Conversions Ways to optimise your product pages for Conversions 00:04:00 Lesson 01 Have a strategy and a goal before you start building a page 00:04:00 Lesson 02 Keep it clean 00:04:00 Lesson 03 A/B test everything 00:04:00 Lesson 04 Optimize for mobile 00:05:00 Lesson 05 Add social proof 00:04:00 Module 07: Conclusion Affiliate Marketing Passive Income Made Easy review 00:05:00 Assignment Assignment - Affiliate marketing for Passive Income 06:40:00

Digital marketing is not just a "secure" professional route in today's economy, but it is also a flourishing employment market! Digital marketing is a terrific option because the need for it is growing every day in the UK. Companies used to promote on television, radio, and in newspapers, but now they are more focused on advertising on digital media. This course will get you up and running quickly in gaining the fundamental skills and training needed to establish your career as a digital marketer. Digital Skills: Digital Marketing is the best digital marketing course for people who want to learn how to leverage social media and popular online apps to increase product and service recognition. You'll be led through real-world instances and methods, as well as learning activities designed to help you create extremely successful commercials. After completing this course, you will be able to develop and execute first-rate marketing campaigns utilising email, SEO, and a variety of other tactics. This knowledge will be important for your CV when applying for senior positions in this industry. After this course, you will be able to: Learn the fundamentals of SEO Improve your understanding of Google AdWords and Google Analytics Learn efficient Facebook marketing strategies Learn about lead-creation tactics Discover the fundamentals of email marketing Learn about the Content Management System (CMS) Develop your knowledge of strategic marketing, sales growth, and other areas Discover the ideal step-by-step LinkedIn marketing strategy Learn how to create Instagram leads Discover how they increased their internet sales Learn how much money to put into internet marketing Discover how to boost their conversion rate and convert website visitors into paying clients Learn how Google, Facebook, Amazon, and other online "monsters" employ internet marketing methods Discover how to use a list-building method Why Prefer this Digital Skills: Digital Marketing Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standards-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support Experts created the Digital Skills: Digital Marketing course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! *** Course Curriculum *** Here is the curriculum breakdown of the course: Module 01: Introduction This module covers the following topics: Welcome Module 02: General Tips & Tricks Series This module covers the following topics: How to register your company How to see Email Sender's Company and Logo in Your Gmail How to Generate a sitemap of a website How to protect a website from Spam on WordPress Quick way to identify whether the website is Mobile optimized How to identify registration data of website How to identify duplicate content from the web How to create google alerts How to find the age of the domain How to check if the website server is down How to create text notes that will self destruct after being read How to send google search information to your friends How to find webhost of any website Discover new sites that are similar to what you like alredy How to easily highlight the important parts of a web page How to share you email online without worrying about spam How to get compute level answers without searching The easiest way to setup email reminders How to find the original URL tht's hiding behind a short URL How to corrupt a file you shared online How to create a throwaway email How to check if your email account has been compromised Module 03: SEO (Search Engine Optimisation) This module covers the following topics: How to register website on Google search console How to Optimize your website homepage How to add a sitemap on google search How to shortlist targeted keyword list in google keyword planner How to set international targeting on google search How to remove a URL from google search engine How to identify competitors keyword How to leverage top sites to get on google search results Discover powerful data analytics to mesure SEO performance How to do keyword research How to write perfect title tags for search engines How to optimise heading tags, external and internal links What are backlinks & how to get them How to write a perfect Meta description How to enhance speed & performance of your website Module 04: YouTube This module covers the following topics: Youtube account setup Account optimization How to create & setup Youtube channel banner Youtube channel tags, thumbnails & custom thumbnails Analyse Youtube keyword research Youtube SEO techniques What are Youtube cards & how does it work How to optimise comments & reply them in bulk How to grow your channel with competitor Analysis How to manage multiple YouTube accounts A simple yet powerful trick to increase your subscribers list Youtube Paid Advertising How to monetise your YouTube channel Module 05: Google AdWords This module covers the following topics: What are Google Ads & how does it work Account setup Competitors analysis Campaign types & how to select the right campaign Bids & Budgets How to target the right audience Google Ads advance campaign settings Choosing the right keywords How to write ads that gets more clicks Module 06: Google Analytics This module covers the following topics: How to install tracking code on your website How to add filters & remove internal traffic How to track paid campaigns How to look and analyse different segment data How to configure goals in google analysics How to link google Adwords account How to manage multiple analytics accounts How to remove spam traffic Module 07: Email Marketing This module covers the following topics: Email marketing tools set up ( Mailchimp and Gestresponse) How to install signup or popup forms on the website How to collect email address without a wbsite How to create a 'Hook' to your signup forms Discover the psychology behind acquiring more leads Email marketing automation process Email analytics Module 08: Linkedln This module covers the following topics: How to increase your connections in no time Secret of LinkedIn InMails Discover the best ways to use Linkedin Groups How to setup a company page on Linkedin How to increase traffic to your website using Linkedin blog Module 09: Twitter This module covers the following topics: Twitter Account setup Knowing Twitter features Following twitter accounts Twitter profile optimisation How to get Twitter followers Posting first 5 tweets for engagement Leveraging Hashtags to increase your tweets visibility What are twitter polls & how do you use them A powerful trick to acquire customers on twitter How to get followers retweet your post How to embed a twitter button to your website or post Twitter analytics Module 10: Facebook This module covers the following topics: Set your Facebook page Facebook Icon, cover image & description How to get your first page likes Discover how to increase your page likes How to manage multiple Facebook page Facebook comments Leveraging Facebook groups Facebook Autoposting Run a competition Facebook Ads How to get best out of Facebook Facebook pixel & Re-marketing Module 11: Instagram This module covers the following topics: How to setup a Instagram business profile Set up Instagram bio & profile image Leveraging Instagram accounts A simple way to create free content on Instagram Secret of hashtags on Instagram Reposting Instagram App How to get genuine Instagram followers Discover how to grow your business through Instagram stories How to get your posts reposted on Instgram by influncers Module 12: Mobile App This module covers the following topics: A quick way to do App store marketing research How to discover the estimate size of your market Discover the best ways to promote your app App installs via Facebook Ads App installs via Google Ads How to make money from your app How to optimise your App store listing ? Discover growth hacking techniques for App downloads Techniques to get to the top of App store ranking CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Digital Skills: Digital Marketing course is suitable for: Individuals who are seeking to acquire digital marketing skills and knowledge Professionals who want to improve their digital marketing skills Business owners who want to learn how to market their business online Individuals who are interested in pursuing a career in digital marketing Professionals who are looking to improve their digital marketing skills for career advancement or to increase their employability Entrepreneurs and small business owners who want to learn how to promote their products or services online effectively Marketing or business students looking to expand their skill set and stay up-to-date with the latest digital marketing trends and tools Non-marketing professionals who want to learn digital marketing skills to improve their job prospects or add value to their current role Requirements The program does not require any prior knowledge; everyone may participate! This course is open to anyone interested in learning from anywhere in the world. Every student must be over the age of 16 and have a passion for learning and literacy. This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This Digital Skills: Digital Marketing course allows you to study at your speed and grow a quality skillset. Career path Marketing Executive (£20,000 to £50,000) Advertisers (£20,000 to £80,000) Market Researcher (£17,000 to £24,000) Advertising Media Buyer (£21,000 to £36,000) Brand Manager (£27,000 to £65,000) Advertising Media Planner (£18,000 to £50,000) Certificates CPD Accredited Certificate Digital certificate - £10 CPD Accredited Certificate Hard copy certificate - £29 If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.

Email Marketing: Email Marketing Course Online Would you like to start a career in email marketing to expand your skills and knowledge in this field? Our Email Marketing: Email Marketing Course will provide you with a solid foundation of knowledge in the relevant field. Email Marketing: Email Marketing Course provides insights into creating effective email campaigns to reach target audiences. This Email Marketing: Email Marketing Course covers crafting compelling subject lines and designing visually appealing content. Moreover, the Email Marketing: Email Marketing Course teaches how to optimize email delivery times, segment email lists, personalize messages, and analyze campaign performance. The Email Marketing: Email Marketing Course emphasizes email regulations and best practices to maximize engagement and conversion rates. Overall, Email Marketing: Email Marketing Course equips marketers with the knowledge and skills to execute successful email marketing strategies. So, what are you waiting for? Enrol in this Email Marketing: Email Marketing Course. Hurry up! Special Offers of this Email Marketing: Email Marketing Course This Email Marketing: Email Marketing Course includes a FREE PDF Certificate. Lifetime access to this Email Marketing: Email Marketing Course Instant access to this Email Marketing: Email Marketing Course Get FREE Tutor Support from Monday to Friday in this Email Marketing: Email Marketing Course Main Course: Email Marketing Course Courses with Email Marketing: Email Marketing Course Course 01: IT Security Training Course Course 02: GDPR Training Course [Note: Free PDF certificate as soon as completing the Email Marketing: Email Marketing Course] Email Marketing: Email Marketing Course Online Industry Experts Designed this Email Marketing: Email Marketing Course into 03 detailed modules. Course Curriculum of Email Marketing: Email Marketing Course Module 01: Introduction Module 02: Basics of Email Marketing Module 03. Types of Emails Module 04. Mailing List Module 05. How to Grow Your Mailing List? Module 06. How to Write an Email? Module 07. Email Deliverability Module 08. Email Marketing Metrics Module 09. A/B Test of an Email Campaign Module 10. Lead Nurturing Module 11. Increasing Conversions with Email Marketing Module 12. Email Marketing Tools Module 13. Email Marketing Automation Assessment Method of Email Marketing Course After completing each module of the Email Marketing: Email Marketing Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Email Marketing Course After completing the MCQ/Assignment assessment for this Email Marketing: Email Marketing Course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? Email Marketing: Email Marketing Course Online This Email Marketing: Email Marketing Course is suitable for everyone. Requirements Email Marketing: Email Marketing Course Online Students who intend to enrol in this Email Marketing: Email Marketing Course must meet the following requirements: Email Marketing: Good command of the English language. Email Marketing: Must be vivacious and self-driven Email Marketing: Basic computer knowledge. Email Marketing: A minimum of 16 years of age is required Career path Email Marketing: Email Marketing Course Online Anyone who wishes to follow their dream profession as a digital marketing specialist should take the Email Marketing: Email Marketing Course. Certificates Certificate of completion Digital certificate - Included

Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Stay relevant in a digital-centric world. From Google Ads to social media, SEO to strategy, the Complete Digital Marketing Diploma covers all the essentials of a well-rounded skill set.  Start your journey to becoming a certified digital marketing professional today.  Before moving on to websites, email marketing and copywriting, blogging, and SEO, you’ll learn to define your business and target demographic, as well as establish a brand identity that will resonate with your clients (search engine optimization). Following that is a comprehensive look at social media, which includes YouTube, Twitter, Instagram, Pinterest, LinkedIn, Periscope, and, of course, Facebook, which is divided into many divisions due to its importance. The training also covers social media live streaming and podcasting, as well as Google Analytics and Google Plus. Upon completion, you will gain a solid understanding of digital media and be able to apply the acquired knowledge in the real world either for your business or for your clients. Learning Outcomes Develop a comprehensive digital marketing strategy tailored to your business goals. Create and establish a strong brand identity across various digital platforms. Design and optimise websites for enhanced user experience and increased conversion rates. Execute effective email marketing campaigns to engage and nurture leads. Craft compelling copy and blogs that resonate with your target audience. Utilise video marketing techniques to captivate and engage online audiences. Harness the power of social media platforms like Facebook, Twitter, Instagram, and LinkedIn for marketing purposes. Implement Google AdWords campaigns to drive targeted traffic and increase sales. Analyse website and campaign performance using Google Analytics data to make data-driven decisions. Utilise emerging digital marketing channels like podcasting, live streaming, and Quora for brand promotion. Why choose this course Affordable, Accessible, informative and well-structured study materials Earn a globally recognised accredited qualification Study in your own time, at your own pace, through any device Benefit from feedback through mock exams and multiple-choice assessments Excellent career advancement/career switch opportunities Get 24/7 help or advice from our email and live chat teams Who is this course for Entrepreneurs looking to establish or expand their online presence and drive business growth. Small business owners aim to improve their digital marketing efforts and reach wider audiences. Marketing professionals seek to enhance their skills and stay updated with the latest trends in digital marketing. Freelancers interested in offering digital marketing services to clients and building a successful career in the field. Students pursuing degrees or certifications in marketing or related fields who want to gain practical digital marketing skills. Entry requirements This course is available to learners of all academic backgrounds, but you must be 16 or above to undertake the qualification. Apart from that, all you need is an internet connection, a good understanding of English and a passion for learning. Certification CPD Accredited Certificate After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Career path Digital Marketing Manager Social Media Manager SEO Specialist Content Marketing Manager Email Marketing Specialist PPC Specialist Digital Marketing Consultant Brand Manager Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion

Description Retargeting or remarketing refers to any digital advertising campaign that targets ads for promoting products and services to the individuals who had thrashed out your site earlier. It's easy to assume that retargeting is easy to do, but don't be fooled. It is quite challenging to re-engage with your abandoning website visitors. In this Retargeting Training course, you will learn how to productively re-engage with your abdicating website visitors to capture them to come back to your site and converts window-shoppers into buyers. Get introduced to the simple steps to create retargeting campaigns with the right message and at the right time. Explaining how retargeting works is the core of this course and it also explains effective remarketing campaigns in Google AdWords, the tools used in retargeting and how 'follow-me' ads positively get served in the most effective way possible. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Retargeting Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Retargeting Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module : 01 Introduction FREE 00:02:00 Retargeting Overview 00:12:00 The Retargeting Companies 00:11:00 Social Media Retargeting 00:04:00 Make Sure You Qualify 00:08:00 User Intent and Engagement 00:08:00 Segmentation 00:09:00 Module : 02 Taking Your Traffic's Temperature 00:06:00 Banner Ad Sizes and Graphic Design 00:11:00 Frequency Caps 00:05:00 Google Retargeting 00:03:00 Perfect Audience Walkthrough 00:26:00 How Tracking Platforms Differ 00:05:00 Module : 03 What Is Success Hacking 00:02:00 Success Hacking The Landing Pages 00:08:00 Success Hacking The Offer 00:02:00 Success Hacking Ad Copy 00:10:00 Success Hacking Traffic Source 00:01:00 The Success Formula 00:04:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Optimization is the name of the game when it comes to attracting as much traffic to any site because of the income potential this can bring. This course will give you all the word press optimisation secrets and get your blog to the higher rank. The principal focus of this course is to create a more search engine friendly Word press website. Regardless of Whether you are new to search engine optimisation, social media marketing, or search engine marketing, this is an excellent way to start or improve your knowledge. You will be taught how to optimise a WordPress website, build back links, and use site analysers with different SEO tools. This lesson is beneficial to anyone who's looking to learn what works in today's world of SEO on WordPress. Course Highlights Mastering WordPress Optimization is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Mastering WordPress Optimization into 7 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 4 hours, 40 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Mastering WordPress Optimization Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Mastering WordPress Optimization is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Mastering WordPress Optimization is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Mastering WordPress Optimization What Is Pagerank FREE 00:30:00 The Difference Between Articles And Blog Posts FREE 01:00:00 About Of Backlinks 01:00:00 About Of Directories 00:30:00 The Difference Between Social Media And Site Maps 00:30:00 The Downfall Of Not Using The Tools Available 00:15:00 Wrapping Up 00:15:00 Mock Exam Mock Exam- Mastering WordPress Optimization 00:20:00 Final Exam Final Exam- Mastering WordPress Optimization 00:20:00

Selling Skills for Professionals: Part 1 Prospecting   Course Description   Copyright Ross Maynard 2021   Course Description Welcome to Selling Skills for Professionals: Part 1 Prospecting. If you are an accountant, a lawyer, a consulting engineer, a surveyor, an actuary, a management consultant, an events organiser, an HR professional or any other form of professional businessperson, and you need to identify and develop new clients, then this course is for you This is part 1 of a two-part course on selling skills for professionals. In Part 1 I cover prospecting, that is identifying potential future clients and making the initial approach. In Part 2 of Selling Skills for Professionals I cover the sales process once you have a make contact with a potential client. Selling Skills for Professionals covers high involvement purchases where the commitment is a significant one for the purchaser. This covers relatively expensive business investments, but also purchase agreements which the purchaser feels will have a significant impact on their business – for example engaging an accountant or a lawyer, or a management consultant, and so on. With a high involvement purchase, the client typically will consider a range of alternatives; will review a variety of information sources; and will evaluate product and service attributes in detail. This means that there is a relatively high barrier to surmount to get the potential client’s attention. A solid approach to prospecting and a well-structured sales process can increase that conversion rate and enhance your success in securing clients who will remain with you for the long term. That is the purpose of this course.   I hope you enjoy the course.     Key Learning Points  On completion of the course, delegates will be able to: Describe the scope and purpose of sales prospecting for professional services Understand the five rules of selling professional services Develop a branding statement for themselves and their organisation Define the criteria for the clients they wish to target Appreciate the importance of client pain points and how to identify them Prepare materials for prospecting Create a cold calling script for prospecting Write a cold email or LinkedIn message to prospects including a strong subject line Understand the sorts of questions they can use to stimulate client engagement in a discussion Move prospects onto the next stage of the selling process     Curriculum Module 1: First Principles in Selling Professional Services Lesson 1: The Five Rules of Selling Professional Services Lesson 2: The Five Rules of Selling Professional Services Lesson 3: Branding   Module 2: Getting Ready to Prospect Lesson 4: Identifying Prospects Lesson 5: Client Pain Points and the Purpose of Prospecting Lesson 6: Preparing to Prospect   Module 3: Making the Approach Lesson 7: Seven Seconds to make an Impact Lesson 8: Crafting the Message: Cold Calling Lesson 9: Crafting the Message: Cold Email Lesson 10: Sample Scripts for Cold Email  Lesson 11: Trigger Questions Lesson 12: Getting Ready to Sell: The Next Stage  Lesson 13: Key Learning Points in Prospecting     Pre-Course Requirements There are no pre-course requirements     Additional Resources None     Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Duration 5 Days 30 CPD hours This course is intended for This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager. Overview Organize a storefront using catalogs, categories, products, pricing, and search refinements. Improve results in search engines using SEO best practices. Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules. Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions. Create shopper experiences using content slots, Page Designer, and Einstein Recommendations. Leverage analytics and reports to determine success. Create A/B tests to make decisions on storefront experiences. Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you?ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why. NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client?s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services. Getting Started Introductions Housekeeping B2C Commerce Overview Shop Organization Explain How Catalogs Work Create Categories Manage Products Manage Pricing & Inventory Configure Search Refinements Search & Sort Manage Search Engine Optimization Implement Searchandizing Strategies Online Marketing Use Qualifiers (coupon codes, source codes, customer groups) Create Promotions Create and Manage Campaigns Refine Campaigns Shopper Experience Identify Content Management Basics Create and Manage Content Slots Create a Page Using Page Designer Identify Einstein Recommender Types and Related Strategies Analysis and Optimization View Production Reports Create an A/B Test

Duration 3 Days 18 CPD hours This course is intended for The intended audience for this course is experienced web developers who are new to User Experience (UX) and Responsive Design principles. These professionals typically have a solid understanding of front-end development technologies such as HTML, CSS, and JavaScript but seek to expand their skillset to create more user-centric, adaptable, and accessible web experiences. Roles that would benefit from this course include: Front-end Web Developers Full-stack Developers Web Designers Team Leads and Project Managers Freelance Web Developers Overview Working in a hands-on learning environment led by our expert UX coach, you'll learn to: Understand and apply UX principles and user-centered design processes: Participants will learn to identify the needs and preferences of users, create user personas, and apply UX best practices to develop intuitive, user-friendly web experiences. Design and implement responsive web layouts: Participants will gain the skills to create fluid grid layouts, use flexible images, and apply media queries to design web pages that adapt seamlessly across various devices and screen sizes. Optimize web performance for responsive designs: Participants will learn techniques to improve website performance, including image optimization, responsive images, and minification and concatenation of assets, ensuring a fast and smooth user experience across devices. Implement accessible web designs: Participants will understand the importance of accessibility in web design and learn to apply WCAG principles and accessible design patterns to create websites that are usable by a wide range of users, including those with disabilities. Collaborate effectively with designers, developers, and stakeholders: Participants will gain insights into design collaboration and handoff processes, enhancing their ability to communicate design decisions, provide and receive feedback, and work efficiently with team members and clients. In today's fast-paced digital world, user-centric and adaptable websites are no longer a luxury ? they're a necessity. By embracing UX and responsive design, you'll unlock the potential to elevate your websites, boosting user satisfaction and engagement. This, in turn, leads to higher conversion rates and a stronger online presence for your clients or organization, as well as better collaboration within your team, bridging the gap between designers, developers, and stakeholders.UX Design & Responsive Design for Experienced Web Developers is a three day, engaging hands-on workshop designed to equip you with the latest skills and best practices in User Experience (UX) and Responsive Web Design required to create seamless, user-friendly websites that adapt effortlessly across devices. This course will immerse you in the latest skills, best practices, and hands-on activities, empowering you to create exceptional, accessible websites that excel across devices and captivate users. Throughout the program you?ll explore the fundamentals of UX and responsive design, including user-centered design processes, mobile-first and desktop-first approaches, and design techniques for various devices and screen sizes. You'll gain practical experience creating responsive layouts, optimizing performance, and implementing accessible web designs, all while leveraging popular frameworks and design tools. You'll also gain valuable insights into performance optimization, accessibility, and collaboration strategies, ensuring you have the complete toolkit to excel in your field.By the end of this workshop, you?ll have gained a solid understanding of UX and responsive design principles, as well as hands-on experience in applying these concepts to real-world projects. You?ll be able to create more user-friendly, responsive, and accessible websites, and collaborate more effectively with your design and development teams. Introduction to UX and Responsive Design: Understanding User Experience What is UX? Importance of UX in web development UX principles and best practices User-centered design process Responsive Web Design Basics What is Responsive Web Design? Importance of Responsive Design in modern web development Fluid grid layout, flexible images, and media queries Hands-on Activity: Creating a Responsive Layout Designing a simple responsive layout using HTML, CSS, and media queries Breakdown and explanation of the code Testing responsiveness across different devices Mobile-first vs. Desktop-first Approaches Pros and cons of each approach Deciding which approach to use Designing for Different Devices and Screen Sizes Common breakpoints and device considerations Accessibility and usability across devices Typography, color, and other design elements in responsive design Hands-on Activity: Designing for Different Devices Modifying the previously created responsive layout to optimize for various devices Discussion and feedback on designs Advanced UX and Responsive Design Techniques: UX Research and Testing Importance of UX research Usability testing and user feedback A/B testing and heatmaps Navigation and Information Architecture Designing effective and user-friendly navigation Organizing content and information Common navigation patterns in responsive design Hands-on Activity: Designing Navigation for Responsive Websites Adding navigation elements to the previously created responsive layout Testing navigation on different devices and screen sizes Discussion and feedback on navigation designs Responsive Web Design Frameworks and Tools Overview of popular frameworks (Bootstrap, Foundation, etc.) Pros and cons of using frameworks Introduction to design tools (Sketch, Figma, Adobe XD) Hands-on Activity: Exploring Frameworks and Tools Experimenting with a chosen framework or design tool Redesigning the responsive layout using the selected framework/tool Sharing experiences and discussing the benefits and drawbacks UX and Responsive Design Best Practices: Design Patterns and UI Components Common design patterns in responsive web design Designing reusable UI components Consistency and usability in UI components Performance Optimization Importance of performance in responsive design Image optimization and responsive images Minification and concatenation of assets Hands-on Activity: Optimizing Performance (1.5 hours) Applying performance optimization techniques to the responsive layout Testing the improvements in performance Sharing results and discussing best practices Accessibility in UX and Responsive Design Importance of accessibility in web design Accessibility principles (WCAG) Accessible design patterns and techniques Hands-on Activity: Evaluating and Improving Accessibility Assessing the accessibility of the responsive layout Implementing accessibility improvements Testing and discussing the results Design Collaboration and Handoff Collaborating with designers, developers, and stakeholders Effective communication and documentation Design handoff tools and techniques Hands-on Activity: Simulating Design Handoff Participants will work in pairs to simulate a design handoff Reviewing, discussing, and providing feedback on each other's responsive layouts Sharing experiences and lessons learned