Find out how all the enormous advanced organizations got their prominent image through digital marketing. The course plans to give out the digital growth hacks that will lead your business to flourish more than ever. This is an updated version of growth marketing rulebook for the individuals who are searching for their business to step onto the business acceleration. Students, entrepreneurs, or freelance digital marketers, all can be benefited from the course. What you'll learn Growth Hacking Techniques with Digital Marketing Discover Growth Hacking techniques from top companies like LinkedIn, Twitter, Snapchat, Instagram, Pinterest, Uber etc 15+ must follow hacks to boost the conversion rate, opt-in rate, Revenue, sales of any business Growth Hacking Lean marketing funnel Growth Hacking Tools used in different stages in Growth Hacking marketing funnel Bonus section with tools related to SEO, Social Media, Market research, User research, Traffic Acquisition etc Requirements Basic computer knowledge. A computer with Internet connection and desire to learn Growth Hacking Basic Digital Marketing knowledge is recommended but not mandatory All the tools & resources Links are included in the course content Introduction 1. Welcome 00:03:00 What is Growth Hacking & what - are the different stages/Tools of Growth Hacking? 2. Introduction 00:04:00 3. Growth Hacking Lean Marketing Funnel with Example 00:09:00 4. Growth Hacking Tools for Customer Acquisition 00:08:00 5. Growth Hacking Tools for Customer Activation(Stage 2) 00:05:00 6. Growth Hacking Tools for Customer Retention (Stage 3) 00:05:00 7. Growth Hacking Tools for Boosting Revenue ( Stage 4) 00:07:00 8. Growth Hacking Tools for getting Customer Referrals 00:06:00 Must follow Digital Marketing Hacks 9. Introduction 00:01:00 10. Digital Marketing must follow hacks - Part 1 00:13:00 11. Digital Marketing must follow hacks - Part 2 00:11:00 12 Digital Marketing must follow hacks - Part 3 00:09:00 13. Digital Marketing must follow hacks - Part 4 00:08:00 14. Digital Marketing must follow hacks - Part 5 00:09:00 15. Digital Marketing must follow hacks - Part 6 00:05:00 16. Digital Marketing must follow hacks - Part 7 00:04:00 17. Digital Marketing must follow hacks - Part 8 00:06:00 18. Digital Marketing must follow hacks - Part 9 00:04:00 Growth Hacking Examples 19. Introduction 00:02:00 20. Growth Hacking Example 1 - AIRBNB 00:09:00 21. AIRBNB Hack 00:04:00 22. Growth Hacking Example 2 - Dropnbox 00:03:00 23. DROPBOX Hack 00:06:00 24. Growth Hacking Example 3 - TWITTER 00:02:00 25. TWITTER Hack 00:02:00 26. Growth Hacking Example 4 - Snapchat 00:01:00 27. Snapchat Hack 00:13:00 28. Growth Hacking Example 5 - UBER 00:02:00 29. UBER Hack 00:05:00 30. Growth Hacking Example 6 - Pinterest 00:02:00 31. PINTEREST Hack 00:07:00 32. Growth Hacking Example 7 - Linkedin 00:03:00 33. LINKEDIN Hack 00:04:00 34. Growth Hacking Example 8 - Instragram 00:04:00 35. Instagram Hack 00:06:00 Bonus 36. Growth Hacking Tools for website traffic acquision 00:02:00 37. Growth Hacking Tools for lead & customer acuisition 00:05:00 38. Growth Hacking Tools for market reseach and user research 00:07:00 39. Growth Hacking Tool for SEO 00:06:00 40. Growth Hacking Tools for social media 00:04:00 41. Growth Hacking Tool for Linkedin Connections 00:04:00 Conclusion 43. Thank You ! 00:01:00
New to the online marketing world? Starting a new business but you don't know how to take advantage of the online marketing options Google has to offer?In this lesson, you will get a firm grasp on the basics of AdWords and Adsense and how they work, which is necessary to create successful business. Description: We are living in the time of the digital revolution - the ideal time to be a successful digital marketing professional! Business growth, bigger budgets, increased salaries and more career choice are just some of the advantages that you can anticipate. Advanced advertising openings are quickly expanding, however you have to develop your skills to contend and get to the top. If you are willing to be successful in the fast-growing digital marketing job market, Our Advanced Diploma in Google Adwords and Adsense course could be your winning ticket. Developed by highly expert instructors, this practical skills digital marketing course features real-life digital marketing briefs from real companies, case studies and interactive subject expert support. By the end of this course, students will be able to differentiate between AdWords and ad sense, learn how to attract customers, advertise locally and globally and reach the right people at the right time using Google Adwords and Adsense. Who is the course for? Entrepreneurs Marketing Professionals Business Owners Marketing Students Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Advanced Diploma in Google Adwords and Adsense is a useful qualification to possess, and would be beneficial for the following careers: Self-made digital marketing expert Digital marketing manager Digital marketing assistant PR and events role. Introduction to Google Adwords and Adsense Introduction to Google Adwords and Adsense 00:30:00 What is Google Adwords? - Explained. 00:30:00 Getting Started with Google AdWords 00:30:00 Understanding Different Types of Targeting for Adwords 00:30:00 4 Things You Should Know Before Using Google Adwords 00:30:00 Top Mistakes By Adword Users 00:30:00 Ways to Increase Conversion Rates on Adwords 00:30:00 How to Keep Google Adwords Simple 00:15:00 Using the Search Based Keyword Tool for Google Adwords 00:30:00 How to make Google Adwords Cost Effective for your Business 00:30:00 How to Stay Competitive with Google Adwords 00:15:00 How to Choose Appropriate Keywords for Google Adwords 00:30:00 Common Google Adsense Questions 00:30:00 The Ugly Truth about Google Adsense Not so Ugly 00:15:00 Disadvantages to Google Adsense 00:30:00 AdSense Advantages 00:30:00 Getting an Adsense Ad onto Your Website 00:30:00 How to Make Money with Google Adsense 00:30:00 Finding Keywords for your Niche Market 00:15:00 How to Find a Niche Market for Keyword Marketing 00:30:00 Tricks of the Adsense Trade: Ad Placement & Design 00:30:00 The Best Formatting for your Adsense Ads 01:00:00 Why Adsense Ads Give More Value to Your Visitors 00:15:00 Make More Money with Higher Paying Keywords 01:00:00 Required Skills to Make Money with Google Adsense 00:30:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Mock Exam Mock Exam- Advanced Diploma in Google Adwords and Adsense 00:20:00 Final Exam Final Exam- Advanced Diploma in Google Adwords and Adsense 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction 00:05:00 Getting Started as a Copywriter 00:03:00 Polished Writing Skills 00:05:00 Headline Creation 00:03:00 Awareness of User Experience 00:04:00 Specialization 00:03:00 Marketing Awareness 00:04:00 Skills Needed by a Copywriter 00:03:00 A Sense Of Adventure And Curiosity 00:03:00 Stellar Research Skills 00:04:00 The Ability To Create Something New, Even If It's Old 00:03:00 An Understanding Of User Experience 00:04:00 Create Empathy, Even If You're Not An Empathetic Person 00:04:00 Communicating With Your Prospect to Improve Conversion Rate 00:03:00 Map Your Audience Personas 00:03:00 Leverage Persuasive Hacks 00:04:00 Write Instant-Clarity Headlines 00:04:00 Leverage the AIDA Strategy 00:05:00 Improve Click-Through Rates 00:04:00 Making and Closing a Deal 00:03:00 The Ever Popular Call to Action 00:04:00 Creating a Sense of Urgency 00:03:00 5 tips for Writing Compelling Copy 00:03:00 Don't Forget a Guarantee 00:04:00 Be Persuasive From Start to Finish 00:04:00 Niches That Use Copywriters 00:04:00 Break Into the Self-Improvement Market 00:04:00 Fundraising - Selling Your Services to Non-Profit Companies 00:04:00 Health Copywriting- Working to Improve People's Lives 00:03:00 Financial Services 00:03:00 Christian Market - Writing for a Higher Purpose 00:03:00 Becoming a Freelance Copywriter 00:04:00 Flexibility With Your Time 00:05:00 Wear Whatever You Want When You Work 00:03:00 Location 00:05:00 Your Own Boss 00:04:00 An Unlimited Income 00:03:00 Review of Course 00:04:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00
Unlock the potential of freelance copywriting with our comprehensive Freelance Copywriter Training. From mastering essential skills to closing deals and targeting lucrative niches, this course equips you for success in the competitive world of copywriting. Ideal for aspiring freelancers and professionals seeking to enhance their copywriting prowess.
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Freelance Masterclass - Become An Expert Copywriter will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Freelance Masterclass - Become An Expert Copywriter will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Freelance Masterclass - Become An Expert Copywriter and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Freelance Masterclass - Become An Expert Copywriter is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Freelance Masterclass - Become An Expert Copywriter. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Freelance Masterclass - Become An Expert Copywriter will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Preview of Course 00:05:00 Section 02: Freelance Masterclass - Become An Expert Copywriter Getting Started as a Copywriter 00:03:00 Skills Needed by a Copywriter 00:03:00 Communicating With Your Prospect to Improve Conversion Rate 00:04:00 Making and Closing a Deal 00:03:00 Niches That Use Copywriters 00:04:00 Becoming a Freelance Copywriter 00:04:00 Section 03: Getting Started as a Copywriter Polished writing skills 00:05:00 Headline creation 00:03:00 Awareness of user experience 00:04:00 Specialization 00:03:00 Marketing awareness 00:04:00 Section 04: Becoming a Freelance Copywriter Flexibility With Your Time 00:05:00 Wear Whatever You Want When You Work 00:03:00 Location 00:05:00 Your Own Boss 00:04:00 An unlimited income 00:03:00 Section 05: Communicating With Your Prospect to Improve Conversion Rate Map Your Audience Personas 00:03:00 Leverage Persuasive Hacks 00:04:00 Write Instant-Clarity Headlines 00:04:00 Leverage the AIDA Strategy 00:05:00 Improve Click-Through Rates 00:04:00 Section 06: Making and Closing a Deal The Ever Popular Call to Action 00:04:00 Creating a Sense of Urgency 00:03:00 5 tips for writing compelling copy 00:03:00 Don't Forget a Guarantee 00:04:00 Be Persuasive from Start to Finish 00:04:00 Section 07: Niches That Use Copywriters Break Into the Self-Improvement Market 00:04:00 Fundraising - Selling Your Services to Non-Profit Companies 00:04:00 Health Copywriting- Working to Improve People's Lives 00:03:00 Financial Services 00:03:00 Christian Market - Writing for a Higher Purpose 00:03:00 Section 08: Skills Needed by a Copywriter A Sense Of Adventure And Curiosity 00:03:00 Stellar Research Skills 00:04:00 The Ability To Create Something New, Even If It's Old 00:03:00 An Understanding Of User Experience 00:04:00 Create Empathy, Even If You're Not An Empathetic Person 00:04:00 Section 09: Conclusion Review of Course 00:04:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Do you want to learn the retargeting strategies to increase more awareness and sales? Are you interested to maximize your visitors in the website? If so, take a look at the Retargeting Course course and learn what you want further in your quest. The contents of the course guide you how to write killer content and follow up using different social media such as Facebook, Youtube, and google display networks etc.. The purpose of the course is to make you efficient on how to optimize, manage, and set up professional retargeting campaigns, use Google Tag manager concerning remarketing and retargeting tags, and gather more visitors and traffic working on proper understand of retargeting. It also teaches you how to use Google AdWords to fix and manage retargeting campaigns. What you'll learn You'll learn what retargeting is You'll learn the best companies to use for retargeting You'll learn how to setup a retargeting account You'll learn how to utilize retargeting for the highest ROIs (Return On Investment) You'll learn how to segment parts of your list and audience You'll learn how to Success Hack your competitors and virtually guarantee success from Day 1 You'll learn how to make the most of every visitor that visits your website You'll learn when and where to direct certain visitors to insure they optin or buy at just the right moment Requirements You should know how to use a PC at a beginner level Who is the target audience? Online Marketers Local & Online Businesses Bloggers Content Creators who want to get more traffic from their work SEO Firms & Workers Everyone with a Product Anyone who pays for marketing and wants to get the most out of it Module : 01 Introduction 00:02:00 Retargeting Overview 00:12:00 The Retargeting Companies 00:11:00 Social Media Retargeting 00:04:00 Make Sure You Qualify 00:08:00 User Intent and Engagement 00:08:00 Segmentation 00:09:00 Module : 02 Taking Your Traffic's Temperature 00:06:00 Banner Ad Sizes and Graphic Design 00:11:00 Frequency Caps 00:05:00 Google Retargeting 00:03:00 Perfect Audience Walkthrough 00:26:00 How Tracking Platforms Differ 00:05:00 Module : 03 What Is Success Hacking 00:02:00 Success Hacking The Landing Pages 00:08:00 Success Hacking The Offer 00:02:00 Success Hacking Ad Copy 00:10:00 Success Hacking Traffic Source 00:01:00 The Success Formula 00:04:00
Course Overview: Step into the world of persuasive communication and unlock your sales and marketing potential with our Counselling Course - Sales and Marketing Skills Level 3. This comprehensive program is a game-changer for individuals looking to thrive in the competitive sales and marketing landscape. In today's business climate, where customer preferences and market dynamics constantly evolve, possessing advanced counselling skills is a differentiating factor that can propel your career to new heights. Research shows that professionals with effective counselling techniques achieve a remarkably 30% higher conversion rate than their peers. By honing your communication abilities, you will close more deals and establish meaningful connections with customers, fostering loyalty and repeat business. With our course, you will understand the psychology behind successful sales interactions and learn how to navigate objections, craft compelling pitches, and seal the deal with finesse. Join our Counselling Course - Sales and Marketing Skills Level 3, and position yourself as a top-performing sales professional in today's competitive market. Invest in your future success and embark on a learning journey that will revolutionise your sales and marketing career. Key Features of the Course: CPD Certification: Upon successfully completing the Counselling Course - Sales and Marketing Skills Level 3, you will receive a CPD certificate, internationally recognised as a mark of your professional development. 24/7 Learning Assistance: We understand the importance of continuous learning. That's why we offer 24/7 learning assistance, ensuring you have the support you need throughout your learning journey. Who is This Course For? This course is ideal for individuals who are already working or aspiring to work in sales and marketing roles. Whether you're a sales representative, account manager, marketing executive, or business development professional, this course will provide you with the skills and knowledge necessary to excel in your career. It is also suitable for entrepreneurs and business owners looking to enhance their sales and marketing expertise to grow their businesses. What You Will Learn: This course offers comprehensive training in sales and marketing, covering various modules to equip learners with essential skills. The first module establishes a strong foundation for successful approaches in sales and marketing. The second module focuses on effective communication and active listening, teaching learners the art of engaging with their audience. In module three, learners will learn how to prepare themselves before reaching out to potential customers. Module four explores creative openings that can capture the audience's attention in unique and captivating ways. The focus of module five is crafting compelling sales pitches that resonate with customers' needs. Module six equips learners with strategies to handle objections effectively, enabling them to address and overcome challenges during the sales process. Sealing the deal and securing long-term customer relationships is the objective of module seven. In module eight, learners will then explore post-sale strategies to nurture customer satisfaction and loyalty. Setting realistic and achievable sales targets is covered in module nine, providing learners with the tools to drive their success. Module ten emphasises the importance of data management and teaches learners how to leverage data to enhance their sales and marketing efforts. Why Enrol in This Course: By enrolling in the Counselling Course - Sales and Marketing Skills Level 3, you are choosing a top-reviewed course that has been recently updated to reflect the latest industry trends and best practices. With our comprehensive curriculum and expertly designed modules, you will develop the essential skills needed to excel in sales and marketing roles. Requirements: You only need a basic understanding of sales and marketing concepts to benefit fully from this course. A passion for learning and a desire to enhance your skills are the key prerequisites for success. Career Path: Upon completion of this course, you will be equipped for various exciting career paths in sales and marketing, including: Sales Representative - Average UK Salary: £25,000 per year Account Manager - Average UK Salary: £35,000 per year Marketing Executive - Average UK Salary: £28,000 per year Business Development Manager - Average UK Salary: £40,000 per year Sales Manager - Average UK Salary: £45,000 per year Digital Marketing Specialist - Average UK Salary: £32,000 per year Brand Manager - Average UK Salary: £38,000 per year Certification: You will receive a CPD certificate after completing the Counselling Course. The certificate demonstrates your commitment to professional development and increasing your credibility in the industry. Course Curriculum 1 sections • 12 lectures • 11:00:00 total length •Module One - Getting Started: 01:00:00 •Module Two - Understanding the Talk: 01:00:00 •Module Three - Getting Prepared to Make the Call: 01:00:00 •Module Four - Creative Openings: 01:00:00 •Module Five - Making Your Pitch: 01:00:00 •Module Six - Handling Objections: 01:00:00 •Module Seven - Sealing the Deal: 00:30:00 •Module Eight - Following Up: 01:00:00 •Module Nine - Setting Goals: 01:00:00 •Module Ten - Managing Your Data: 00:30:00 •Module Eleven - Using a Prospect Board: 01:00:00 •Module Twelve - Wrapping Up: 01:00:00