12 Conversion Rate Optimisation courses delivered Live Online

Duration 2 Days 12 CPD hours This course is intended for The primary audience for this course is any IT, facilities or data centre professional who works in and around the data centre and who has the responsibility to achieve and improve the availability and manageability of the data centre. Overview After completion of the course the participant will be able to:? Choose an optimum site for mission-critical data centre based on current and future needs? Describe all components that are important for high availability in a data centre and how to effectively setup the data centre? Name and apply the various industry standards? Describe the various technologies for UPS, fire suppression, cooling, monitoring systems, cabling standards, etc, and to select and apply them effectively to cost-efficiently enhance the high-availability of the data centre.? Review the electrical distribution system to avoid costly downtime? Enhance cooling capabilities and efficiency in the data centre by using existing and new techniques and technologies for the increased cooling requirements of the future? Design a highly reliable and scalable network architecture and learn how to ensure installers apply proper testing techniques? Create effective maintenance contracts with equipment suppliers ensuring the best return on investment? Setup effective data centre monitoring ensuring the right people get the right message? Ensure proper security measures, both procedural and technical, are established to safeguard your company's valuable information in the data centre The course will address how to setup and improve key aspects such as power, cooling, security, cabling, safety, etc., to ensure a high available data centre. It will also address key operations and maintenance aspects. The Data Centre, it?s Importance and Causes for DowntimeData Centre Standards and Best PracticesData Centre Location, Building and Construction Selecting appropriate sites and buildings and how to avoid pitfalls Various components of an effective data centre and supporting facilities setup Raised Floor/Suspended Ceiling Uniform, concentrated and rolling load definitions Applicable standards Raised Floor guidelines Signal Reference Grid, grounding of racks Disability act and regulations Suspended ceiling usage and requirements Light Standards Light fixture types and placement Emergency lighting, Emergency Power Supply (EPS) Power Infrastructure Power infrastructure layout from generation to rack level ATS and STS systems Redundancy levels and techniques Three-phase and single-phase usage Power distribution options within the computer room Power cabling versus bus bar trunking Bonding versus grounding Common Mode Noise and isolation transformers Distribution boards, form factors and IP-protection grades Power quality guidelines Real power versus apparent power How to size and calculate load in the data centre Generators Static and dynamic UPS systems, selection criteria, how they operate and energy efficiency option Battery types, correct selection and testing Thermo-graphics Electro Magnetic Fields Electrical fields and magnetic fields definitions and units of measurements Sources of EMF Effects of EMF on human health and equipment (H)EMP Standards EMF shielding solutions Equipment Racks Rack standards, properties and selection criteria Security considerations Power rail/strip options Cooling Infrastructure Temperature and humidity recommendations Cooling measurement units and conversion rates Sensible and latent heat definitions Differences between comfort and precision cooling Overview of different air conditioner technologies Raised floor versus non-raised floor cooling Placement of air conditioner units and limitations to be observed Supplemental cooling options Cold aisle/hot aisle containment Water Supply Importance of water supply and application areas Backup water supply techniques Designing a Scalable Network Infrastructure The importance of a Structured Cabling System Planning considerations Copper and Fiber cable technology and standards ANSI/TIA-942 Cabling hierarchy and recommendations Testing and verification SAN storage cabling Network redundancy Building-to-building connectivity Network monitoring system requirements Fire Suppression Standards for fire suppression Detection systems Various total flooding fire suppression techniques and systems, their benefits and disadvantages Handheld extinguishers Signage and safety Regulatory requirements and best practices Data Centre Monitoring Data centre monitoring requirements EMS versus BMS Water leak detection systems Notification options and considerations Operational Security and Safety Practices Data centre security layers Physical, infrastructure and organisational security Safety measures and essential signage Labelling Choosing a labelling scheme Recommended labelling practices Network labelling Documentation How to setup proper documentation Document management policies and procedures Cleaning Cleaning practices for the data centre MTBF/MTTR Standards and definitions Calculation models The ?real? value Maintenance Contracts/SLA/OLAEXAM: Certified Data Centre Professional Additional course details: Nexus Humans Certified Data Centre Professional (CDCP) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Certified Data Centre Professional (CDCP) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

By the end of the course you will have picked up numerous tips and guidance and advice to help you carry out great property valuations/market appraisal's which will help you improve you conversion rate and win more clients.

Design for persuasion is a powerful approach that is too often overlooked. Learn the principles that are critical in designing both engaging and usable experiences.

Freelancer Masterclass Course Overview The "Freelancer Masterclass" offers a comprehensive introduction to building a successful freelance career, focusing on key skills needed for freelancing in the copywriting field. This course equips learners with the tools to confidently start their freelance journey, from understanding the foundational principles of freelance work to mastering the skills required for copywriting. Learners will gain valuable knowledge in handling clients, improving conversion rates, and navigating the nuances of closing deals. By the end of this course, participants will be well-prepared to enter the freelancing world with the essential skills to thrive in a competitive industry. Course Description This course delves deeper into the specific skills and strategies required to succeed as a freelance copywriter. From learning how to get started, understanding the skills required, to effectively communicating with prospects, the course covers a broad spectrum of essential topics. Learners will explore various niches that use copywriters, learn how to make and close deals, and understand how to build a freelance career that stands out. Throughout the course, students will be guided on how to refine their approach to increasing conversion rates and establishing a solid client base, ensuring they are well-equipped to succeed in a dynamic freelance market. Freelancer Masterclass Curriculum Module 01: Getting Started as a Copywriter Module 02: Skills Needed by a Copywriter Module 03: Communicating With Your Prospect to Improve Conversion Rate Module 04: Making and Closing a Deal Module 05: Niches That Use Copywriters Module 06: Becoming a Freelance Copywriter Module 07: Conclusion (See full curriculum) Who is this course for? Individuals seeking to start a freelance career. Professionals aiming to enhance their copywriting skills. Beginners with an interest in copywriting or freelancing. Aspiring freelance copywriters or content creators. Career Path Freelance Copywriter Content Marketing Specialist Digital Marketing Copywriter Brand Strategist Freelance Content Writer

Learn to Drive Traffic into Sales through Digital Marketing Course Overview This course on "Learn to Drive Traffic into Sales through Digital Marketing" provides learners with the essential skills to effectively use digital marketing strategies to attract, engage, and convert online traffic into sales. Covering key areas such as SEO, social media marketing, content creation, and email marketing, the course equips learners with the knowledge to optimise digital campaigns and enhance business visibility. The course is designed for individuals seeking to master digital marketing techniques to increase online sales and drive business growth. By the end of the course, learners will have a comprehensive understanding of traffic generation strategies and how to convert them into tangible business results. Course Description In this course, learners will explore various digital marketing techniques aimed at driving traffic to websites and converting that traffic into sales. Topics include SEO fundamentals, social media marketing strategies, email marketing campaigns, and creating compelling content. The course provides a structured approach to understanding how to leverage these strategies effectively, using data analytics to track and improve performance. Learners will gain the ability to create digital marketing plans, monitor campaign success, and optimise strategies to enhance online sales. The course is designed for those who want to advance their digital marketing skills and improve conversion rates, whether for personal projects or within their professional roles. Learn to Drive Traffic into Sales through Digital Marketing Curriculum Module 01: Introduction to Digital Marketing Module 02: SEO Strategies for Traffic Growth Module 03: Social Media Marketing for Engagement Module 04: Email Marketing to Convert Leads Module 05: Creating Content that Converts Module 06: Analytics and Campaign Optimisation (See full curriculum) Who is this course for? Individuals seeking to increase their online sales through digital marketing. Professionals aiming to enhance their digital marketing knowledge and career prospects. Beginners with an interest in driving business growth via online channels. Entrepreneurs wanting to optimise their digital marketing efforts. Career Path Digital Marketing Specialist SEO Manager Social Media Manager Content Marketing Strategist Email Marketing Coordinator E-commerce Manager

Google Ads Training: Turn Profit with PPC Course Overview This Google Ads Training course provides learners with comprehensive insights into running successful Pay-Per-Click (PPC) campaigns using Google Ads. From creating your first Google Ads account to mastering advanced strategies like remarketing and conversion tracking, this course equips you with the essential skills to optimise your campaigns and maximise profitability. With a clear focus on understanding Google Ads’ dynamic system, learners will gain the confidence to structure and refine their ads to attract the right audience, control costs, and drive measurable results. Upon completion, you will be ready to launch, optimise, and scale your own Google Ads campaigns. Course Description The course covers every aspect of Google Ads, starting from the basics, such as account creation and setting up billing, to advanced techniques, including optimising ad structure and bidding strategies. You'll learn how to identify effective keywords, write compelling ads, and use ad extensions to boost visibility. The course delves into account structure, the Google Ads auction dynamics, negative keywords, and remarketing strategies, all crucial for increasing conversion rates. You’ll also explore conversion tracking, ad optimisation, and automated tools like AdWords scripts to speed up performance enhancements. By the end, you'll be proficient in managing Google Ads campaigns that deliver high returns. Google Ads Training: Turn Profit with PPC Curriculum Module 01: Introduction to Google Ads Module 02: Creating and Setting Up Our First Google Ads Account Module 03: Structuring Your Ad Groups Like A Professional Module 04: How To Write Killer Ads in Google Ads! Module 05: Setting Up Your AdWords Billing Module 06: Keywords in Depth - The Heartbeat of Your Account Module 07: Account Structure - How To Structure Ad Groups Like A Pro Module 08: The Incredible Dynamics of the AdWords Auction Module 09: Expanding And Refining Your Campaigns Module 10: Negative Keywords - Your Greatest Ally Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss Module 13: Keeping Track of Profits With Conversion Tracking Module 14: Profitable Bidding Strategies Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimisation Speed Module 16: Conclusion ... Goodbye For Now! Module 17: Bonus Material! (See full curriculum) Who is this course for? Individuals seeking to master Google Ads for business or personal use. Professionals aiming to advance their digital marketing skills. Beginners with an interest in online advertising. Entrepreneurs looking to optimise their ad campaigns. Career Path Digital Marketing Specialist PPC Campaign Manager Google Ads Strategist E-commerce Marketing Manager Paid Media Analyst Online Advertising Consultant

Duration 5 Days 30 CPD hours This course is intended for This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager. Overview Organize a storefront using catalogs, categories, products, pricing, and search refinements. Improve results in search engines using SEO best practices. Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules. Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions. Create shopper experiences using content slots, Page Designer, and Einstein Recommendations. Leverage analytics and reports to determine success. Create A/B tests to make decisions on storefront experiences. Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you?ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why. NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client?s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services. Getting Started Introductions Housekeeping B2C Commerce Overview Shop Organization Explain How Catalogs Work Create Categories Manage Products Manage Pricing & Inventory Configure Search Refinements Search & Sort Manage Search Engine Optimization Implement Searchandizing Strategies Online Marketing Use Qualifiers (coupon codes, source codes, customer groups) Create Promotions Create and Manage Campaigns Refine Campaigns Shopper Experience Identify Content Management Basics Create and Manage Content Slots Create a Page Using Page Designer Identify Einstein Recommender Types and Related Strategies Analysis and Optimization View Production Reports Create an A/B Test

Duration 3 Days 18 CPD hours This course is intended for The intended audience for this course is experienced web developers who are new to User Experience (UX) and Responsive Design principles. These professionals typically have a solid understanding of front-end development technologies such as HTML, CSS, and JavaScript but seek to expand their skillset to create more user-centric, adaptable, and accessible web experiences. Roles that would benefit from this course include: Front-end Web Developers Full-stack Developers Web Designers Team Leads and Project Managers Freelance Web Developers Overview Working in a hands-on learning environment led by our expert UX coach, you'll learn to: Understand and apply UX principles and user-centered design processes: Participants will learn to identify the needs and preferences of users, create user personas, and apply UX best practices to develop intuitive, user-friendly web experiences. Design and implement responsive web layouts: Participants will gain the skills to create fluid grid layouts, use flexible images, and apply media queries to design web pages that adapt seamlessly across various devices and screen sizes. Optimize web performance for responsive designs: Participants will learn techniques to improve website performance, including image optimization, responsive images, and minification and concatenation of assets, ensuring a fast and smooth user experience across devices. Implement accessible web designs: Participants will understand the importance of accessibility in web design and learn to apply WCAG principles and accessible design patterns to create websites that are usable by a wide range of users, including those with disabilities. Collaborate effectively with designers, developers, and stakeholders: Participants will gain insights into design collaboration and handoff processes, enhancing their ability to communicate design decisions, provide and receive feedback, and work efficiently with team members and clients. In today's fast-paced digital world, user-centric and adaptable websites are no longer a luxury ? they're a necessity. By embracing UX and responsive design, you'll unlock the potential to elevate your websites, boosting user satisfaction and engagement. This, in turn, leads to higher conversion rates and a stronger online presence for your clients or organization, as well as better collaboration within your team, bridging the gap between designers, developers, and stakeholders.UX Design & Responsive Design for Experienced Web Developers is a three day, engaging hands-on workshop designed to equip you with the latest skills and best practices in User Experience (UX) and Responsive Web Design required to create seamless, user-friendly websites that adapt effortlessly across devices. This course will immerse you in the latest skills, best practices, and hands-on activities, empowering you to create exceptional, accessible websites that excel across devices and captivate users. Throughout the program you?ll explore the fundamentals of UX and responsive design, including user-centered design processes, mobile-first and desktop-first approaches, and design techniques for various devices and screen sizes. You'll gain practical experience creating responsive layouts, optimizing performance, and implementing accessible web designs, all while leveraging popular frameworks and design tools. You'll also gain valuable insights into performance optimization, accessibility, and collaboration strategies, ensuring you have the complete toolkit to excel in your field.By the end of this workshop, you?ll have gained a solid understanding of UX and responsive design principles, as well as hands-on experience in applying these concepts to real-world projects. You?ll be able to create more user-friendly, responsive, and accessible websites, and collaborate more effectively with your design and development teams. Introduction to UX and Responsive Design: Understanding User Experience What is UX? Importance of UX in web development UX principles and best practices User-centered design process Responsive Web Design Basics What is Responsive Web Design? Importance of Responsive Design in modern web development Fluid grid layout, flexible images, and media queries Hands-on Activity: Creating a Responsive Layout Designing a simple responsive layout using HTML, CSS, and media queries Breakdown and explanation of the code Testing responsiveness across different devices Mobile-first vs. Desktop-first Approaches Pros and cons of each approach Deciding which approach to use Designing for Different Devices and Screen Sizes Common breakpoints and device considerations Accessibility and usability across devices Typography, color, and other design elements in responsive design Hands-on Activity: Designing for Different Devices Modifying the previously created responsive layout to optimize for various devices Discussion and feedback on designs Advanced UX and Responsive Design Techniques: UX Research and Testing Importance of UX research Usability testing and user feedback A/B testing and heatmaps Navigation and Information Architecture Designing effective and user-friendly navigation Organizing content and information Common navigation patterns in responsive design Hands-on Activity: Designing Navigation for Responsive Websites Adding navigation elements to the previously created responsive layout Testing navigation on different devices and screen sizes Discussion and feedback on navigation designs Responsive Web Design Frameworks and Tools Overview of popular frameworks (Bootstrap, Foundation, etc.) Pros and cons of using frameworks Introduction to design tools (Sketch, Figma, Adobe XD) Hands-on Activity: Exploring Frameworks and Tools Experimenting with a chosen framework or design tool Redesigning the responsive layout using the selected framework/tool Sharing experiences and discussing the benefits and drawbacks UX and Responsive Design Best Practices: Design Patterns and UI Components Common design patterns in responsive web design Designing reusable UI components Consistency and usability in UI components Performance Optimization Importance of performance in responsive design Image optimization and responsive images Minification and concatenation of assets Hands-on Activity: Optimizing Performance (1.5 hours) Applying performance optimization techniques to the responsive layout Testing the improvements in performance Sharing results and discussing best practices Accessibility in UX and Responsive Design Importance of accessibility in web design Accessibility principles (WCAG) Accessible design patterns and techniques Hands-on Activity: Evaluating and Improving Accessibility Assessing the accessibility of the responsive layout Implementing accessibility improvements Testing and discussing the results Design Collaboration and Handoff Collaborating with designers, developers, and stakeholders Effective communication and documentation Design handoff tools and techniques Hands-on Activity: Simulating Design Handoff Participants will work in pairs to simulate a design handoff Reviewing, discussing, and providing feedback on each other's responsive layouts Sharing experiences and lessons learned

The main aim of this workshop is to encourage and enable delegates to present their sales messages stylishly and persuasively to expert buying audiences and improve their conversion rates. The focus is placed firmly on performance and creativity in top level presenting. It is aimed at experienced sales professionals who are expert at selling but need to be able to present and pitch for business at high skill levels in order to land major accounts. Delegate numbers will be restricted to 4 people. Delegates should be willing and be prepared to give video-recorded presentations as part of the course. Course Syllabus The syllabus of the Sales Presenting course is comprised of two modules, covering the following: Module One Components of Top Presenting Preparation and performance in presenting Being stylish and compelling Differentiation, risk-taking and presenting Connecting with your audience Achieving impact and drama Creating a buying emotion Getting out of a comfort zone First delegate presentations Module Two Pitching in Teams Getting your act together - the plan Looking and sounding like a team The buyer's perspective Getting your moves right - choreography Dealing successfully with questions Rehearsing to succeed Second delegate presentations Dragon's Den Exercise The delegation is split into two groups, each with a specific product or service to win the Dragons' investment. They have to also present to the Dragon's Den their business case for feedback and negotiate with the Dragons to gain either an "I'm in" or an "I'm out" reply. A full debrief is then conducted covering: Planning Commercial consequences Putting forward a business case Critical thinking Negotiating Selling skills Presentation skills Profile building Scheduled Courses This course is not one that is currently scheduled as an open course, and is only available on an in-house basis. For more information please contact us.