7938 Concept courses in London delivered On Demand

Strategic Thinking and Decision Making: On-Demand The goal of this course is to provide you with the building blocks and the motivation to develop the critical skill of strategic thinking. The participants will consider a four-part model that distinguishes strategic thinking from strategic planning and managing. With that understanding, you will investigate the critical components of strategic thinking and how to apply it effectively. What You Will Learn At the end of this program, you will be able to: Define strategic thinking and distinguish it from strategic planning and management Explain a high-level approach to gaining strategic thinking skills Integrate other interpersonal skills, such as self-awareness, systems thinking, leadership, constructive conflict, and collaboration, into the fabric of strategic thinking skills Select appropriate techniques to apply strategic thinking in specific situations Recognize and emulate effective strategic thinking behaviors Foundation Concepts Strategic thinking versus strategic planning, decision making and management Strategic thinking attributes Strategic Thinking Critical Success Factors Strategic thinking competency and tools at an organization level Strategic Thinking Tools and Techniques at an Individual Level Interpersonal and Team Emotional Intelligence Team Leadership and Trust Constructive Conflict and Collaboration Applying the Critical Skill of Strategic Thinking Team versus client Trusted Advisor

Developing the Business Case - Defining the Business Problem and Solution Scope: On-Demand This course teaches the purpose, structure, and content of a business case. It presents the basic techniques for determining financial ROI, non-tangible benefits, and the probability of meeting expectations. What You Will Learn You will learn how to: Prepare a business case Justify the business investment to solve the business need Perform feasibility studies and ROI analyses Foundation Concepts The role of the business analyst An introduction to the BABOK® Guide The business analyst and the product/project life cycle The business case deliverable Introducing the Business Case Process The business analyst and Strategy Analysis The business analyst and the business case process The business analyst during the business case process The business analyst after the business case process Importance of defining solution performance metrics Defining the Business Need Overview of defining the business need Business needs: problem/opportunity statement Product vision Objectives and constraints Exploring Business Case Solutions Overview of exploring solutions Solution identification for feasibility Solution definition for analysis Assessing project risks Justifying the Business Case Overview of justifying the business case Qualitative justification Quantitative justification Approving the Business Case Overview of business case approval Developing recommendations Preparing the decision package - Documents Preparing the decision Package - Presentations

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Digital Marketing Manager Campaign Executive Course Curriculum Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Writing and Managing Requirements Documents - Creating the Acceptable, Approvable Requirements Document: On-Demand This course will enhance the skill set needed for writing and managing the complex readership that business analysts interact with on a day-to-day basis. What You Will Learn Upon Completion, participants will be able to: Write an understood requirements document that is approvable and acceptable Validate a requirements document Manage the changes to requirements documents through the SDLC Foundation Concepts The role of the business analyst An introduction to the BABOK® Guide The business analyst and the product/project life cycle The requirements documentation process Planning for Effective Requirements Documentation Overview of requirements planning Planning for validation Planning for verification: well-formed criteria Planning for verification: understood and usable criteria Writing Effective Requirements Documents Overview of writing requirements documents Using a standard structure / template Applying formatting techniques Meeting the challenge of writing non-functional requirements Baselining Requirements Documents Overview of the requirements baseline process Validation Verification Approval Managing Requirements Change through the Product Life Cycle Overview of requirements change management Establishing a formal change management process Tracing requirements through design and development (build, test, and implementation) Following through to post-implementation (transition and early production) Summary What did we learn, and how can we implement this in our work environments?

Building High Performance Project Teams: On-Demand This course pulls together the most current and popular theories and writings on this complex topic and presents this amalgamated view in a highly interactive workshop and activity-based approach. Students will understand and have the skills required to build and participate in high-performance project teams and will possess the insight to proactively affect change within their respective organizations by guiding the existing culture to one that promotes high performance. What You Will Learn At the end of this program, you will be able to: Define a team and describe the optimum team size for effective performance Describe characteristics and guiding behaviors of high-performance teams Describe the major elements of each development stage in two distinct models Recognize cultural barriers in achieving high performance List the attributes of a high-performing corporate culture Assess your own corporate culture Discuss corporate leadership as a factor in building high-performance project teams Describe the three A's of selecting team members State three leadership responsibilities Describe leadership responsibilities, styles, and roles List and describe the eight components of the team charter model for building high-performance teams Foundation Concepts The Nature of Teams Characteristics of High-Performance Teams Understanding Team Development Stages of Team Development - Model 1 Stages of Team Development - Model 2 Designing a High-Performance Culture Corporate Cultures Corporate Leadership Establishing the Attributes of High Performance Choosing the Right People Team Effectiveness Team Leadership The Team Charter Model

Building High Performance Project Teams: On-Demand This course pulls together the most current and popular theories and writings on this complex topic and presents this amalgamated view in a highly interactive workshop and activity-based approach. Students will understand and have the skills required to build and participate in high-performance project teams and will possess the insight to proactively affect change within their respective organizations by guiding the existing culture to one that promotes high performance. What You Will Learn At the end of this program, you will be able to: Define a team and describe the optimum team size for effective performance Describe characteristics and guiding behaviors of high-performance teams Describe the major elements of each development stage in two distinct models Recognize cultural barriers in achieving high performance List the attributes of a high-performing corporate culture Assess your own corporate culture Discuss corporate leadership as a factor in building high-performance project teams Describe the three A's of selecting team members State three leadership responsibilities Describe leadership responsibilities, styles, and roles List and describe the eight components of the team charter model for building high-performance teams Foundation Concepts The Nature of Teams Characteristics of High-Performance Teams Understanding Team Development Stages of Team Development - Model 1 Stages of Team Development - Model 2 Designing a High-Performance Culture Corporate Cultures Corporate Leadership Establishing the Attributes of High Performance Choosing the Right People Team Effectiveness Team Leadership The Team Charter Model

Effecting Business Process Improvement - The Proactive Business Analyst: On-Demand Business analysts facilitate the solution of business problems. The solutions are put into practice as changes to the way people perform in their organizations and the tools they use. The business analyst is a change agent who must understand the basic principles of quality management. This course covers the key role that business analysts play in organizational change management. What You Will Learn You will learn how to: Define and document a business process Work with various business modeling techniques Perform an enterprise analysis in preparation for determining requirements Analyze business processes to discern problems Foundation Concepts Overview of business analysis and process improvement Defining the business process Introducing the proactive business analyst Focusing on business process improvement for business analysts Launching a Successful Business Process Improvement Project Overview of the launch phase Understanding and creating organizational strategy Selecting the target process Aligning the business process improvement project's goals and objectives with organizational strategy Defining the Current Process Overview of current process phase Documenting the business process Business modeling options: work-flow models Business modeling options: Unified Modeling Language (UML) model adaptations for business processes Analyzing the Current Process Process analysis overview Evaluation: establishing the control group Opportunity techniques: multi-discipline problem-solving Opportunity techniques: matrices Building and Sustaining a Recommended Process Overview of the recommended process and beyond Impact analysis Recommended process Transition to the business case Return to proactive state

Work Breakdown Structures - Français: On-Demand It's amazing how often project managers start the project planning process by making a list of all the tasks they think will be needed to complete a project, then proclaiming that they've created the breakdown structure. (WBS) for the project.The result is a list of hundreds or even thousands of tasks, many of which have a duration of a few days or a few hours. Essentially what they did was create a 'to do' list, which they then use as a 'checklist' to measure progress.This approach leads to, and even encourages, the micromanagement of resources working on the project without considering the more critical aspects of project management such as: requirements management, risk management, procurement management, estimating , planning, execution and control.Moreover, it is impossible to see the big picture, at detailed levels, in line with the needs of sponsors, customers, project and functional managers, team leaders and project implementers. Join us for this exciting program and learn how to use the WBS to make more informed business decisions. What You Will Learn You will learn how: Describe the need for a WBS project Describe the role of WBS in the project Gain hands-on experience in developing, decomposing, and using WBS Determine the appropriate level of detail in the WBS. Explain how the WBS integrates with project requirements, risks, procurement, estimating, planning, and overall project execution. Provide the basic tools to improve the effective reuse of key information in your future projects Getting started Concepts de base WBS & Perimeter WBS & Risks WBS & Estimations WBS & Echéancier WBS & Execution and Mastery Summary and Next Steps

Leading People through Change: On-Demand: On-Demand Research shows that 70% of change initiatives fail in large organizations. The largest factor contributing to this failure rate is leadership - the inability to plan and lead people through change. In many change situations, tremendous focus is put on strategy, processes, and systems, while the issue of changing people's behavior is assumed it will 'just happen'. In this interactive course, you will learn why the people side of change is crucial. We will begin by understanding why and how people resist change, and how important it is to become strong and effective change champions. Next, we will focus on critical change management practices - creating our vision of the future state, planning for acceptance in our change audience and stakeholders, mitigating threats, and capitalizing on opportunities. We will use metrics to plan, show progress, and confirm success. Lastly, we will focus on the need to reinforce and sustain change, and to prevent relapse to old ways and methods. What you will Learn At the end of this program, you will be able to: Realize the nature of change and describe how resistance manifests in people Compare prevalent change models and categorize their similarities Identify and rate the skills, traits, and behaviors of effective change champions Envision the future state and assess stakeholders Plan for change communication, training, and risks Evaluate change effectiveness using feedback and metrics Develop reinforcement practices for benefits and communication Foundation Concepts What is Change? Resistance to Change Common Change Management Theories Becoming a Change Champion Plan Envisioning the future state Planning for people Change management plan Do Change communication Training Piloting Risks Study Feedback Metrics Variance analysis Act Benefits realization Change sustainment Reinforcement messaging and communications

Leading People Through Change (Free L&I Conference Course) (On-Demand) Research shows that 70% of change initiatives fail in large organizations. The largest factor contributing to this failure rate is leadership - the inability to plan and lead people through change. In many change situations, tremendous focus is put on strategy, processes, and systems, while the issue of changing people's behavior is assumed it will 'just happen'. In this interactive course, you will learn why the people's side of change is crucial. We will begin by understanding why and how people resist change, and how important it is to become strong and effective change champions. Next, we will focus on critical change management practices - creating our vision of the future state, planning for acceptance in our change audience and stakeholders, mitigating threats, and capitalizing on opportunities. We will use metrics to plan, show progress, and confirm success. Lastly, we will focus on the need to reinforce and sustain change, and to prevent relapse to old ways and methods. What you will Learn At the end of this program, you will be able to: Realize the nature of change and describe how resistance manifests in people Compare prevalent change models and categorize their similarities Identify and rate the skills, traits, and behaviors of effective change champions Envision the future state and assess stakeholders Plan for change communication, training, and risks Evaluate change effectiveness using feedback and metrics Develop reinforcement practices for benefits and communication Foundation Concepts What is Change? Resistance to Change Common Change Management Theories Becoming a Change Champion Plan Envisioning the future state Planning for people Change management plan Do Change communication Training Piloting Risks Study Feedback Metrics Variance analysis Act Benefits realization Change sustainment Reinforcement messaging and communications