Improving Business Writing - How to Write Communications That Are Retrieved, Read and Remembered The writing skills that are taught in school are much different than the writing skills needed for effective business communications. This video introduces a four-stage writing process that utilizes headlining, bottom lining, and chunking techniques to improve the effectiveness of project, program, and business communications. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.
Our comprehensive program is meticulously crafted to equip you with the essential skills and knowledge required to thrive in your chosen field. Developed by seasoned professionals with years of industry experience, this course is ideal for those seeking to kickstart their careers or enhance their existing skill set. Featuring an engaging audio-visual presentation and easily digestible modules, our program facilitates a self-paced learning experience. Our dedicated online support team is available on weekdays to provide assistance throughout your journey. Key Learning Outcomes: Grasp the fundamentals and their practical applications. Cultivate the necessary skills for success in your field. Apply newfound knowledge to real-world scenarios. Develop effective solutions for relevant topics. Elevate your employability and career prospects. Designed to give you a competitive edge in the job market, this course offers lifetime access to materials and the flexibility to learn at your own pace, from the comfort of your home. Why Choose Us? Learn at your own pace with 24/7 online access to course materials. Benefit from full tutor support available Monday through Friday. Acquire essential skills in the convenience of your home through informative video modules. Enjoy 24/7 assistance and advice via email and live chat. Study on your preferred device - computer, tablet, or mobile. Gain a thorough understanding of the course content. Improve professional skills and earning potential upon completion. Access lifetime course materials and expert guidance. Enjoy the convenience of online learning with flexible schedules. Why Enroll in This Course? Our program provides a comprehensive introduction to the subject matter, laying a solid foundation for further study. It empowers students to acquire knowledge and skills applicable to both their professional and personal lives. Assessment: The course incorporates quizzes to evaluate your understanding and retention of the material. These quizzes pinpoint areas for further practice, allowing you to review course materials as needed. Successfully passing the final quiz qualifies you for a certificate of achievement. Career Path: Our course is meticulously designed to equip you for success in your chosen field. Upon completion, you'll have the qualifications to pursue diverse career opportunities across various industries. Course Content Baby Massage Level 2 Diploma Module 1: Introduction to Baby Massage Module 2: Massage & Physiology of a Baby Module 3: Understanding Infant Communication Module 4: Preparing for Baby Massage Module 5: Basics of Baby Massage Techniques Module 6: Detailed Massage Techniques for Different Body Parts Module 7: Baby Massage for Common Infant Ailments Module 8: Understanding and Managing Potential Challenges Module 9: The Role of Baby Massage in Infant Mental Health
Our comprehensive course is designed to provide you with the necessary skills and knowledge to excel in your field. Developed by professionals with years of experience, this course is perfect for anyone looking to kick start their career or advance their skills. It features an audio-visual presentation and easy-to-learn modules, allowing for a self-paced learning experience. Our expert online support team is available during weekdays to assist you throughout the course. Learning Outcomes Upon completion of the course, you will be able to: Understand the fundamentals and its applications. Develop the necessary skills to succeed in the field . Apply your newly acquired knowledge to real-world scenarios. Create effective and efficient solutions for relevant topics. Enhance your employability and career prospects. It is designed to provide you with the knowledge needed to stand out in the competitive job market. With lifetime access to course materials and the ability to learn at your own pace, this course is the perfect opportunity to improve your skills and advance your career. You can learn at your own pace, from the comfort of your home, as all course materials are accessible online at any time. Why Choose Us? Lifetime access to course materials Full tutor support is available Monday through Friday for all courses Learn essentials skills at your own pace from the comfort of your home Gain a thorough understanding of the course Access informative video modules taught by expert instructors 24/7 assistance and advice available through email and live chat Study the course on your computer, tablet, or mobile device Improve your chances of gaining professional skills and earning potential by completing the course. Why should you study this course? The course offers a comprehensive introduction to the subject matter and provides a solid foundation for further study. It will also help students to gain knowledge and skills that can be applied in their professional or personal life. Assessment The course includes a series of quizzes that will test your understanding and retention of the material covered in the course. The quizzes will help you to identify areas where you may need further practice, and you will have the opportunity to review the course materials as needed. Upon successfully passing the final quiz, you will be able to order your certificate of achievement. Career Path The course is designed to equip you with the skills and knowledge you need to succeed in the field. After completing the course, you will be able to pursue a variety of career opportunities in different industries. Course Content Healthcare Nursing Assistant Level 3 Diploma Module 01. Introduction Module 02. Working in Different Healthcare Settings Module 03. Legal, Professional Standards and Ethical Aspects Module 04. Effective Communication Module 05. Health and Safety Module 06. Hygiene Module 07. Infection Control Module 08. Medical and Surgical Asepsis Module 09. Understanding Immune System Module 10. Health and Safety Responsibilities
About Course Elevate Your Copywriting Skills to Persuasive Excellence with Advanced Copywriting Master the art of captivation with language and create distinctive, memorable promotions that drive results. In the world of marketing, words are your most powerful tools. With the right words, you can capture attention, arouse interest, and ultimately persuade your audience to take action. But crafting truly compelling copy requires more than just basic grammar and syntax. It demands an understanding of human psychology, the nuances of language, and the ability to weave your message into a captivating narrative. In this comprehensive Advanced Copywriting course, you will delve into the depths of persuasive writing and discover the secrets to creating copy that truly resonates with your target audience. Led by experienced copywriter, author, and marketing coach Marcia Yudkin, you will gain mastery over 25 advanced copywriting techniques that will transform your writing from ordinary to extraordinary. What You'll Learn: Harness the Power of Creative Wording: Master techniques like unexpected metaphors, sensory detail, and strategic teasing to ignite curiosity, earn trust, and spark a desire for your offerings. Avoid Creative Pitfalls: Learn to identify and avoid missteps that can misdirect, baffle, or overwhelm your readers, ensuring your message is delivered with clarity and impact. Gain Real-World Insights: Analyze 239 examples from actual marketing copy, spanning high-tech, small-business, and consumer brands, to solidify your understanding of effective and ineffective approaches. Explore a Comprehensive Toolkit: Discover a wide range of advanced techniques, including:The art of exaggeration without overstepping into hypeUsing comedic elements to delight and engage your audienceEmploying musicality in language to evoke emotions and convey sensationsHarnessing the power of questions to pique curiosity and encourage engagementUnleashing the power of vivid description to stimulate imaginations and drive salesDifferentiating metaphors from mixed metaphors for clear and effective communicationUnderstanding the importance of audience awareness in crafting persuasive copyUtilizing curiosity to captivate readers beyond bullet pointsEmploying the 'dimensionalizing difference' to clarify complex ideasDiscovering an often-overlooked ingredient that boosts credibility and strengthens your pitchRevitalizing predictable phrases with fresh perspectivesUnderstanding the power of twos and threes in specific techniquesRecognizing and harnessing the power of contrastApplying criteria for refining and polishing your final drafts Why This Course is Different: Plain English Explanations: Unlike other courses that rely on obscure terminology, Advanced Copywriting breaks down complex concepts into easy-to-understand explanations, ensuring you grasp the essence of each technique. Thorough Coverage: Rather than focusing on a few select techniques, this course delves into a comprehensive range of 25 advanced copywriting methods, providing you with a well-rounded arsenal of persuasive writing tools. Real-World Examples: Instead of relying on literary quotes, Advanced Copywriting draws from actual marketing copy, providing you with practical examples of how these techniques are applied in real-world scenarios. Unparalleled Depth: With over 200 short passages illustrating effective and ineffective copywriting practices, you'll gain a deep understanding of how to apply these techniques successfully. Who Should Enroll: Aspiring Copywriters: Elevate your copywriting skills from beginner to expert and learn the art of crafting compelling, persuasive copy that drives results. Seasoned Copywriters: Expand your repertoire of copywriting techniques and refine your skills to create even more impactful marketing materials. Marketers: Gain a deeper understanding of the power of words and how to effectively communicate your brand's message to your target audience. Business Owners: Learn how to create high-converting marketing materials that attract customers, generate leads, and boost sales. Enroll Today and Transform Your Copywriting Skills: Elevate your copywriting skills to new heights and become a master of persuasive writing. With Advanced Copywriting, you'll gain the knowledge and tools necessary to create captivating copy that resonates with your audience and drives results for your business. What Will You Learn? Understand how to use words creatively to attract and persuade customers Know 25 different word crafting techniques to attract attention, explain and trigger sales Get plenty of practice recognizing and assessing attempted creative word uses Have a library of 200+ vivid, real-world business examples to refer to in the future Course Content Introduction Course Preview Creative Techniques: Surprise Introduction Unexpected, Vivid Words Exaggeration Freshened Cliché Foreign Spice Puns Kicker Creative Techniques: Richness Adding Emotion Adding Sensory Language Adding Detail Comparison Metaphor Contrast Cultural References Authority Creative Techniques: Structure and Sound Repetition Parallelism Alliteration Sound Rhyming Triads Questions Creative Techniques: Content Strategies Scenario Anecdotes and Stories Teasing Naming Dangers to Avoid Overreach Huh? Tired Moves Refining Your Creation Word Order and Sentence Variety Verbs and Pronouns Length Vague Points and Hedges Tone Let's Review Test #1 Test #2 Conclusion Over and Out A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsNo prerequisites. Best for anyone who truly wants to succeed as a copywriter. Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume
If you’ve had to take time off from your job for months or even years, contemplating a return to work can be difficult. How do you know if you’re ready? Are you well enough to return full-time or do you need to negotiate a phased approach? And what can you do to make sure the return itself goes as successfully as possible? This webinar starts to answer those questions - and many more! Content If you’ve had to take time off from your job for months or even years, contemplating a return to work can be difficult. How do you know if you’re ready? Are you well enough to return full-time or do you need to negotiate a phased approach? And what can you do to make sure the return itself goes as successfully as possible? I’ve helped many people in your situation find the right way to tackle their return to work, guiding them as they gauged if they were ready - and then advising them as to the best way to start approaching things with their employer. I very much enjoy helping my clients with this stage of their recovery journey, as it means things are going really well for them!I share so much value in this session! I've taken my experience of helping many, many people navigate this milestone and turned my best advice into a single session for you to benefit from.The event itself was a live webinar held in July 2023. This is your chance to purchase the recording of the webinar itself (1 hour)) and a written capture of the Q&A sessions held afterwards. My full client schedule means I won't be running this as a live event again for a while, so this is your chance to purchase it 'on demand' and benefit from the help I give at the time you need it (now!).Topics coveredHaving helped so many people, I’ve seen how successfully things go when certain elements are carefully thought through and put into place, and I share my Top Five pieces of advice with you at this live webinar. I talk about: How to know if/when you’re ready to start seriously considering a return to work Questions to ask yourself if you think you need to consider a change of career How to broach the topic of a phased return with your employer My experience of how Occupational Health (or similar functions) can help or hinder - and how to make sure it’s the former! Things to consider and address up-front to ensure your first couple of weeks go as well as they can. I also share some smart actions that you can put in place way before you're even contemplating going back to work, in order to smooth the way for a successful return when you're ready. So please don't think this webinar won't be useful to you if you know you've got a way to go yet. Not only will you be able to put these smart early actions in place, you'll also have a much clearer idea about how you'll manage your return when you're ready - helping you feel more confident and reduce any concerns sneaking in. You'll be able to relax knowing you'll be able to tackle things properly when the time's right.Please note that although the guidance and tips I give are not restricted to those who have office-based jobs, many of the examples I use are linked to office-based scenarios. This is because it's usually the case that the majority of attendees are indeed office-based (or similar). Please be assured that the majority of the tips I give can be refined and tailored to returning to any type of job.Although best known for the help I give to those experiencing extreme fatigue conditions such as ME/CFS, fibromyalgia and long covid, this session is relevant to anyone contemplating a return to work after an extended period of sick leave. Especially if you feel you'll need to negotiate a phased return. For example, after being diagnosed with an autoimmune condition, recovering from a major operation, or perhaps having completed a successful programme of cancer treatment.Please don't assume that the low price of this product in any way reflects a lack of valuable content. I could have priced it much higher, but I'm keen to help as many people as possible navigate this important milestone.
A recording of a live webinar held in November 2023. I share the most important areas that you should be focussing on, so that you minimise the time spent wondering what on earth you can do to improve your fatigue challenge and current situation - and get onto the right path to recovery.How this webinar will help you I've helped hundreds of people to navigate this element of their recovery journey and I've used this experience to share in this webinar the most successful ways to plan for, and introduce, movement and exercise. What this webinar covers As a Fatigue Coach, over the past five years I’ve helped hundreds of people improve how they’re living with fatigue, and guided them to an improved place - often helping them to achieve a full recovery. I want to share the most important areas that you should be focussing on, so that you minimise the time spent wondering what on earth you can do to improve your situation. This webinar is primarily for those who are in the first 6 months of tackling a fatigue-related health challenge, or those who have been dealing with it for longer than that but haven’t yet received any helpful advice. There are different severities of fatigue and the help I cover will be of most benefit to those who are struggling enough that they perhaps can’t work or socialise, but who do have some level of activity. For example, able to get up and dressed most days and prepare their own meals on a good day, but have to give lots of planned thought to anything that involves having to leave the house. In this webinar I share my top pieces of guidance around the most helpful things you can do to cope better with this challenging illness. This includes: - top tips to start managing your energy levels properly (pacing) - how to manage the difficult emotions that come with this health challenge - how to rest - communicating with those who don’t understand what you’re going through. The webinar recording is approximately an hour long. Contents The main webinar video1448450061.mp4 (1h 03m 26s) 165 MB A copy of the slides I presented How to cope better with fatigue.pdf 1.38 MB
Build successful and effective multi-cultural teams with our practical, bespoke training courses. Help team members to embrace and harness the skills and abilities their different ages, nationalities, generations and life experiences bring. Courses include: Knowing your team Communication styles Communicative competency in multi-cultural teams Cultural intelligence – understanding our strengths A global mindset Breaking down barriers for better team working Experiential learning – a session in a second language Team dynamics
Our teams are increasingly built from colleagues from around the world, each of whom has their own unique culture and communication style. We can help you embrace, enjoy and harness the diversity in teams for incredible outcomes! This course includes: The impact on the team of language and cultural differences Communication techniques for an effective global team The importance of clarity and commitment The difference in planning and scheduling across cultures Different perceptions of power and leadership Leveraging the diversity in your team
Your grumpiest customers can become your biggest advocates if you solve their problems quickly, effectively and permanently. We supply the top tips for dealing with tricky customers so your teams can create positive outcomes from every interaction with some simple techniques that make a difference to relationships straight away. Bespoke courses include: Customer needs and expectations Communication styles and how to influence them Assertiveness The 4 psychological fears Dealing with difficult customer behaviour The power of your behaviour Five steps to customer problem solving
In this 10 minute video course, we explain the importance of delivering excellent customer service. There are a number of things every person in the organisation can do to provide great service. It is not just the responsibility of the customer service team or receptionist. every one in the business should be looking to provide great service to all customers - external and internal.