The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans
This is an intensive installation, commissioning, and maintenance course for emergency lighting systems. It is a follow on from our Foundation course on emergency lighting where the requirements of installation, commissioning, and maintenance are considered.
The Portable Appliance Testing course or PAT testing course as it is more commonly known is one of our most popular courses as it does not require you to have any formal previous qualifications and once completed, will enable you to offer your services. In the commercial setting, the law places a responsibility on all employers to ensure that the electrical equipment to be used by their staff and the public, should be fit for purpose and safe for use. Hence, all portable appliances have to be regularly checked and maintained by a competent person.
Emergency First Aid at Work. This 1-day FAA Level 3 Award course offers training for a variety of emergency first aid situations in the workplace. It gives delegates the confidence to deal with any of these safely and efficiently.
This course provides the basic requirements for auditing I&HAS to PD 6662, EN 50131, BS 8243, and access control / CCTV systems to certification bodies' standards. The course enables certified contractors to conduct objective auditing of their own systems.
Learners will be introduced to EAS as part of the fire safety solution for tall residential properties. This CPD course provides learners with an understanding of the requirements of BS 5839-1 in relation to, design, installation, commissioning, and maintenance of EAS.