Build the financial and accounting skillset needed to rise to an executive level of responsibility and earning power. Financial management is an essential part of any successful business. The Financial Management and Business Accounting Diploma focuses on specialist modules including financial accounting, management accounting, business finance, financial management, strategic management accounting and international financial reporting. If you are looking forward to advancing your career and move toward an organizational leadership position, this Financial Management and Business Accounting Diploma will help you build the skills you'll need to make high-level decisions that impact your organization's current operations and financial future. The course will equip you with the potential to become a senior manager, administrator or executive in business management, accounting and finance, in commercial and public organisations. This course will teach the framework of managing business finances. It can also be the first step to qualification as an accountant. Who is this course for? Financial Management and Business Accounting Diploma is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This course is CPD accredited so you don't have to worry about the quality. Requirements Our Financial Management and Business Accounting Diploma is open to all from all academic backgrounds and there is no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Personal Finance Calculations Personal Finance Introduction FREE 00:01:00 Calculating Your Net Worth 00:01:00 Calculating Your Real Hourly Wage 00:02:00 Expenses for Life Energy 00:02:00 Calculating a Monthly Budgeting 00:05:00 Saving for Retirement Paying Off Debt 00:02:00 Build an Emergency Fund 00:02:00 Personal Savings 00:04:00 401K Basics 00:03:00 Asset Allocation 00:04:00 Investment Strategies 00:02:00 Advice on Financial Advisors 00:01:00 3h- Questions About Investing 00:15:00 Building Credit to Buy a Home FICO Score 00:09:00 Starting Credit 00:03:00 Increasing Credit Score 00:02:00 Owning vs. Renting 00:02:00 Types of Mortages 00:03:00 Personal Finance Guides for Beginners Advice to Teenagers 00:04:00 Guide to Buying a Car 00:05:00 Professional Bookkeeper Introduction Professional Bookkeeper FREE 00:09:00 Introduction to Accounting and Business Defining a Business 00:07:00 Ethics in Accounting 00:05:00 Generally Accepted Accounting Principles (GAAP) 00:10:00 The Accounting Equation The Accounting Equation 00:07:00 Transactions 00:11:00 Financial Statements 00:13:00 Analyzing Transactions The Accounting Equation and Transactions 00:16:00 Double-Entry System 00:11:00 Transactions - Journalizing 00:17:00 Journal Entries 00:38:00 Entering Information - Posting Entries Posting Entries 00:10:00 The Trial Balance 00:10:00 Finding Errors Using Horizontal Analysis 00:09:00 Horizontal Trend : Balance Sheet 00:21:00 Horizontal Trend: Income Statement 00:36:00 Adjusting Process The Purpose of the Adjusting Process 00:15:00 Adjusting Entries Adjusting Entries - Prepaid Expenses 00:13:00 Adjusting Entries - Accrued Revenues 00:10:00 Adjusting Entries - Depreciation Expense 00:09:00 Adjustment Summary Adjustment Summary - Review 00:13:00 Vertical Analysis 00:33:00 Preparing a Worksheet Preparing a Worksheet 00:06:00 Financial Statements The Income Statement 00:11:00 Financial Statements - Definitions 00:12:00 Completing the Accounting Cycle Temporary vs. Permanent Accounts 00:19:00 The Accounting Cycle Illustrated Accounting Cycle Illustrated - Steps 1-5 00:11:00 Accounting Cycle Illustrated - Steps 6-10 00:12:00 Fiscal Year Fiscal Year 00:09:00 Spreadsheet Exercise Spreadsheet Exercise - Steps 1-4 00:11:00 Spreadsheet Exercise - Steps 5-7 00:37:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Watch a film, don't read a powerpoint! If you work with display screen equipment, such as computers, laptops, tablets, or smartphones, then obtaining a Display Screen Equipment training certificate is highly recommended. This certification is essential for anyone who wants to ensure their own well-being and promote a safe working environment.
Highlights of the Course Course Type: Online Learning Duration: 3 Hours 56 Minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about aromatherapy Understand the core competencies and principles of aromatherapy Explore the various areas of aromatherapy Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert aromatherapist Clinical Aromatherapy For Professionals Course Master the skills you need to propel your career forward in aromatherapy. This course will equip you with the essential knowledge and skillset that will make you a confident aromatherapist and take your career to the next level. This comprehensive clinical aromatherapy course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this clinical aromatherapy course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective aromatherapy practice and equip you with the essential skills, confidence and competence to assist you in the aromatherapy industry. You'll gain a solid understanding of the core competencies required to drive a successful career in aromatherapy. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for aromatherapist or for people who are aspiring to specialise in aromatherapy. Enrol in this clinical aromatherapy course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive clinical aromatherapy course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this aromatherapy can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This clinical aromatherapy course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This clinical aromatherapy course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This clinical aromatherapy course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Supplementary Resources Supplementary Resources - Clinical Aromatherapy For Professionals 00:00:00 Introduction To Aromatherapy Introduction 00:01:00 Before we start 00:02:00 What is aromatherapy 00:02:00 Where do certain plants have essential oils? 00:02:00 What to look for when buying essential oils 00:06:00 How Essential Oils Can Be Adulterated 00:04:00 I Just bought some fake 'pure' Essential oils! 00:04:00 Storing your essential oils 00:02:00 Dilution Rates 00:06:00 Carrier Oils and what I think is the best for massage 00:03:00 Best carrier oils for skin conditions and small areas 00:03:00 What on earth do these words mean? 00:01:00 Lavender- The Most Versatile Oil Ever! If I only had lavender oil, what can I do with it? 00:08:00 A quick word about whether to use lavender neat (undiluted) or not. 00:01:00 Treating bites and stings with lavender 00:01:00 Lots of great ways to use lavender in your daily life. 00:06:00 Diffusing Essential Oils With Cats Should you diffuse essential oils with cats in the house? 00:05:00 Essential Oils-How They Are Absorbed Into Our Bloodstream How does aromatherapy affect our minds and bodies? 00:07:00 What is the quickest base to get the E.O.s into your bloodstream? 00:01:00 How to increase your absorption rate even more 00:01:00 The garlic test 00:01:00 The Various Ways To Extract Essential Oils What you will learn in this section 00:01:00 The Steam and Water Distillation process 00:01:00 Cold Expression 00:01:00 Solvent Extraction 00:02:00 Carbon Dioxide(CO2) Extraction 00:01:00 Enfleurage 00:01:00 Summary 00:02:00 Essential Oil Safety Using essential oils safely is paramount 00:01:00 Some Good News For People With High Blood Pressure 00:01:00 A word about using citrus oils and photosensitivity 00:06:00 Oils that must be avoided in pregnancy and nursing mothers. 00:01:00 What you should not do 00:01:00 The Various Way To Apply Aromatherapy Introduction to the ways to apply your aromatherapy 00:01:00 A Word About Aromatherapy Baths 00:02:00 Warm and Cold Compresses 00:04:00 Roller Balls 00:02:00 Bath and body products 00:01:00 Small topical creams, oils and lotions 00:01:00 Foot Baths 00:01:00 Steam Inhalation 00:01:00 Diffusers/inhalation 00:01:00 The diffusers that I prefer and why. 00:03:00 Full body massage 00:01:00 Room sprays 00:02:00 To summarize the best ways to apply aromatherapy for the various conditions 00:02:00 Helping Stress And Insomnia What we are going to go through from now on 00:01:00 Let's take a look at stress 00:02:00 A Handy List Of essential Oils For Emotional States 00:01:00 Using Aromatherapy for stress and insomnia 00:07:00 What some studies say about helping anxiety and depression 00:03:00 Let's use this knowledge in a practical situation 00:05:00 Musculoskeletal System Disorders What you are going to learn in this section 00:01:00 How to treat acute injuries 00:06:00 How to treat chronic pain 00:03:00 Headaches 00:02:00 How to treat arthritis 00:03:00 If I had just 1 essential oil to treat pain with, it would be this one 00:01:00 A 2018 Study on Knee Osteoarthritis Pain Using Lavender 00:01:00 A Study that increased Athletic Performance With Aromatherapy 00:01:00 Bruises 00:01:00 Varicose veins 00:02:00 Lymphatic System Disorders Treating swelling, edema and cellulite 00:02:00 Respiratory System Disorders Treating Respiratory Disorders 00:02:00 Treating Sinusitis 00:01:00 Treating Asthma 00:01:00 Treating Chronic Bronchitis 00:01:00 Treating Hayfever 00:01:00 Treating allergies with the big 4 essential oils 00:01:00 Digestive System Disorders Digestive disorders in general 00:03:00 Treating nausea 00:01:00 Treating Irritable Bowel Syndrome (IBS) 00:01:00 Treating Constipation 00:02:00 Treating Weight Loss 00:02:00 Treating Female Reproductive Disorders Treating Dysmenorrhea (painful periods) 00:02:00 Treating PMS 00:02:00 Treating Menopause 00:03:00 Treating Skin Disorders Looking at treating certain skin conditions 00:01:00 A Handy List Of essential Oils For Skin Types 00:02:00 Treating Dermatitis/Eczema 00:02:00 Studies on using sandalwood for eczema and psoriasis 00:01:00 Treating Psoriasis 00:02:00 Studies using tea tree EO for acne 00:02:00 Treating hair loss and scalp issues 00:02:00 Treating Burns 00:02:00 Treating Scars 00:02:00 Treating Athletes Foot ( Tinea Pedis) 00:02:00 Some Studies Have Shown Effective Treatments With Wrinkles 00:01:00 Make your own anti-aging serum 00:01:00 Stretch Marks Oil 00:01:00 Hand Sanitizer Spray 00:01:00 Congratulations! You have completed the course. 00:01:00 Assessment Assessment -Clinical Aromatherapy For Professionals 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Overview This Develop Amazing Social Skills & Connect With People will unlock your full potential and will show you how to excel in a career in Develop Amazing Social Skills & Connect With People. So upskill now and reach your full potential. Everything you need to get started in Develop Amazing Social Skills & Connect With People is available in this course. Learning and progressing are the hallmarks of personal development. This Develop Amazing Social Skills & Connect With People will quickly teach you the must-have skills needed to start in the relevant industry. In This Develop Amazing Social Skills & Connect With People Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Develop Amazing Social Skills & Connect With People skills to help you advance your career. Acquire a comprehensive understanding of various Develop Amazing Social Skills & Connect With People topics and tips from industry experts. Learn in-demand Develop Amazing Social Skills & Connect With People skills that are in high demand among UK employers, which will help you to kickstart your career. This Develop Amazing Social Skills & Connect With People covers everything you must know to stand against the tough competition in the Develop Amazing Social Skills & Connect With People field. The future is truly yours to seize with this Develop Amazing Social Skills & Connect With People. Enrol today and complete the course to achieve a Develop Amazing Social Skills & Connect With People certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Develop Amazing Social Skills & Connect With People can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Develop Amazing Social Skills & Connect With People, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Develop Amazing Social Skills & Connect With People, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Develop Amazing Social Skills & Connect With People is suitable for anyone aspiring to start a career in Develop Amazing Social Skills & Connect With People; even if you are new to this and have no prior knowledge on Develop Amazing Social Skills & Connect With People, this course is going to be very easy for you to understand. And if you are already working in the Develop Amazing Social Skills & Connect With People field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Develop Amazing Social Skills & Connect With People is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Develop Amazing Social Skills & Connect With People has no prerequisite. You don't need any educational qualification or experience to enrol in the Develop Amazing Social Skills & Connect With People. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Develop Amazing Social Skills & Connect With People. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Introduction Welcome 00:02:00 Start & Have Powerful First Interactions 3 Best Ways To Always Start A Conversation 00:06:00 What To Say In Social Interactions 00:11:00 Never Run Out Of Things To Say Again! 00:06:00 Winning Mindset For Social Success 00:05:00 Join Group Conversations 00:04:00 Develop Rapport & Connection Fast Connect With People Fast 00:04:00 Make People Like You 00:06:00 Attractive Social Energy 00:08:00 Destroy Your Social Fears Fear Of Approaching People 00:10:00 Fear Of Rejection 00:07:00 Fear Of What People Think Of You 00:07:00 Unleash Your Social Confidence Become Confident in Social Interactions 00:05:00 Become Socially Relaxed & Anxiety Free 00:04:00 Stop Being Shy Socially 00:04:00 Love Yourself 00:02:00 Stop Approval Seeking Behavior 00:04:00 Master The End Of The Interaction Leave A Conversation Politely 00:03:00 Last Impression 00:03:00 Body Language For Social Success Eye Contact 00:07:00 Smiling 00:05:00 Positive & Confident Body Language 00:05:00 Voice 00:03:00 Skills For Social Success Visualization Exercise 00:03:00 Talkative Mood 00:03:00 Your environment 00:05:00
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
*** Don't Spend More; Spend Smart*** Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now In the ever-evolving world of marketing, staying ahead of the competition is crucial for career success. The Sales and Marketing Training course is designed to provide you with cutting-edge marketing strategies and essential skills needed to thrive in today's competitive market. Whether you want to boost your digital marketing knowledge, improve social media marketing techniques, or master content marketing, this course will help you achieve your goals. Throughout the programme, you'll gain hands-on knowledge of SEO, email marketing, and consumer psychology to enhance your ability to connect with customers and increase sales. Learn how to create targeted marketing campaigns, optimize brand visibility, and analyze market trends to make data-driven decisions that improve performance. 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After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free Hard Copy Certificate: Free CPD 140 CPD hours / points Accredited by CPD Quality Standards Requirements There is no time limit for completing thiscourse; it can be studied in your own time at your own pace. Career path Elevate your professional journey with Sales and Marketing Training. This comprehensive course opens doors to a wide range of career opportunities in the dynamic world of marketing. 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Process of Evaluation After studying the British Sign Language Level 1 course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the British Sign Language Level 1 course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This British Sign Language Level 1 is suitable for anyone aspiring to start a career in British Sign Language Level 1; even if you are new to this and have no prior knowledge on British Sign Language Level 1, this course is going to be very easy for you to understand. 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Course Curriculum British Sign language (BSL) Level 1 Online Course Introduction to BSL FREE 00:04:00 Alphabet Finger spelling and Names Practice Alphabet with 00:01:00 Alphabet 00:01:00 Fingerspelling test 00:01:00 Fingerspelling replay 00:01:00 Names test 00:04:00 Names replay 00:04:00 Greetings Greetings 00:05:00 Greetings without voice try these yourself 00:04:00 Family, question forms and family story Family Vocabulary 00:02:00 Family vocabulary test your memory 00:03:00 Question forms 00:01:00 Question forms test your memory 00:01:00 Family story test 00:03:00 Family Story Recap How did you do 00:03:00 Rooms in the house vocabulary Rooms in the house Vocabulary 00:02:00 Kitchen Vocabulary 00:02:00 Bathroom Vocabulary 00:01:00 Bedroom Vocabulary 00:01:00 Living room and Dining room Vocabulary 00:02:00 Study Vocabulary 00:01:00 Utility room Vocabulary 00:01:00 Garden Vocabulary 00:01:00 Colours Colours 00:01:00 Colours test yourself 00:01:00 Questions and statements about the home Questions and statements about home test 00:01:00 Questions and statements about the home replay were you right 00:01:00 Animals Animal Vocabulary 00:03:00 Animal vocab replay test your knowledge 00:03:00 Short animal story 00:01:00 Short animal story replay were you right 00:01:00 Animal and pet questions 00:01:00 Numbers and Money Numbers 1-30 00:02:00 Numbers 1-30 replay without voice test yourself 00:02:00 Numbers 10's, 100's 00:02:00 Numbers 10's, 100's replay without voice test yourself 00:01:00 Mixed number test 00:01:00 Mixed number test replay 00:01:00 Money £1 - £20 00:01:00 Money £1 - £20 replay test your knowledge 00:01:00 Mixed money test 00:01:00 Mixed money test replay 00:01:00 Time and Months of the Year Time 1 o'clock to 12 o'clock 00:01:00 Days of the week 00:01:00 Months of the year 00:01:00 Time periods 00:02:00 Time periods replay test your knowledge 00:02:00 Describing Ages Describing ages 00:01:00 Describing ages replay without voice test your knowledge 00:01:00 Number and ages phrase test 00:02:00 Number & Ages phrase test replay 00:02:00 Mixed time, ages and money test 00:03:00 Mixed time, ages, and money test replay 00:03:00 Weather Weather Vocabulary 00:02:00 Weather vocab without voice test your understanding 00:02:00 Weather phrase test 00:04:00 Weather phrase test replay 00:02:00 Transport Transport Vocabulary 00:04:00 Transport vocabulary without subtitles - test yourself 00:04:00 Transport phrases without subtitles 00:03:00 Transport phrases replay with subtitles 00:03:00 Directions Directions Vocabulary 00:02:00 Directions vocabulary without subtitles test yourself 00:02:00 Direction phrases test without subtitles 00:03:00 Direction phrases replay with subtitles 00:03:00 Hobbies Hobbies Vocabulary 00:03:00 Hobbies vocabulary without subtitles test yourself 00:03:00 Hobbies phrases test 00:04:00 Hobbies phrases replay with subtitles 00:04:00 Work Work Vocabulary 00:05:00 Work vocabulary without subtitles test yourself 00:05:00 Work phrases test 00:04:00 Work phrases replay with subtitles 00:04:00 Food and Drink Food and Drink Vocabulary 00:08:00 Food and drink without subtitles 00:08:00 Food and drink phrases without subtitles 00:04:00 Food and Drink phrases replay with subtitles 00:04:00 Dialogues No Voice No Subtitles The broken car 00:02:00 Tom's 18th Birthday Party 00:03:00 New House 00:05:00 At the bank without 00:01:00 On a train 00:02:00 Going to a restaurant without 00:02:00 Going on a picnic without 00:02:00 Job interview day 00:01:00 Horse riding without 00:09:00 I'm lost and need directions 00:01:00 Valentine's Day 00:04:00 A day in hospital without 00:01:00 Learning to drive 00:02:00 Meeting up with the family 00:01:00 Dialogues with voice and subtitles The broken car 00:02:00 Tom's 18th birthday party 00:02:00 New house 00:02:00 At the bank 00:01:00 On a train 00:02:00 Going to a restaurant 00:02:00 Going on a picnic 00:02:00 Job interview day 00:02:00 Horse riding 00:01:00 I'm lost and need directions 00:01:00 Valentines Day 00:01:00 A day in hospital 00:02:00 Learning to drive 00:03:00 School reunion 00:02:00 Meeting up with the family 00:02:00 Bonus 5 Stories with voice and subtitles Tom's 18th Birthday Party 00:03:00 New house 00:05:00 On a Train 00:05:00 Valentines day 00:04:00 Learning to drive 00:03:00 Bonus 5 stories with no voice over Tom's 18th Birthday Party 00:03:00 New House 00:05:00 On a train 00:04:00 Valentine's Day 00:04:00 Learning to drive 00:03:00 Refer a Friend Refer a Friend and Claim One Course for FREE 00:00:00
Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00
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Course Curriculum Nannying What is a Nanny? 00:30:00 Time Management for Nannies 00:15:00 A Day in the Life of Martha, the Nanny 00:30:00 Caregiver and Team Player 00:15:00 It Takes a Village to Raise a Child 00:15:00 The Nanny's Job Profile 00:15:00 Meet the Needs of the Child 01:00:00 Childcare Child Care Guidelines 00:30:00 Outdoor Safety 00:15:00 Plants That Poison 00:15:00 Guidelines for Food Preparation and Handling 00:30:00 Changing Diapers 00:30:00 Symptoms of Illness 00:30:00 Taking Care of Babies Baby Products For Bath 00:30:00 Tips To Manage Your Baby Sleeping Schedules 00:30:00 Baby Weaning Difficulties And Tips To Cope With It 00:30:00 Choosing The Right Baby Care 00:30:00 Choosing The Right Baby Formula 00:30:00 Coping With Colic 00:30:00 Diaper Rash Help 00:30:00 Feeding Schedules Tips to Get it Right 00:30:00 How To Get Rid Of A Pacifier 00:30:00 Premature Baby Help 00:30:00 Reading To Baby 00:30:00 Reducing Baby's Risk Of Choking 00:30:00 Safety Measures For Food Borne Illnesses 01:00:00 The Benefits of Breastfeeding 00:30:00 Why Do Babies Cry 00:30:00 Baby Car Seat Buying Tips 00:30:00 When You Spot Something Wrong 00:30:00 Baby Care and Breastfeeding 00:30:00 Baby Care And Television 00:15:00 Baby Hazards: Be Careful Or You May Not Know 00:30:00 Baby Pacifiers: Yes Or No 00:30:00 What's In The Nursery 00:30:00 Baby Bathing Is This Hard To Do 00:30:00 5 Things To Keep In Mind With Baby Care 00:30:00 Babies At Work Good Or Bad 00:15:00 Baby Care Bonding Time With My First Baby 00:30:00 Communicating With My First Baby 00:30:00 Fashion Tips For My First Baby 00:30:00 How To Change My First Baby's Diaper 00:30:00 My First Baby Essentials 00:30:00 My First Baby Feeding Guide 00:30:00 My First Baby Learning The Basics 00:30:00 My First Baby: Understanding The Crying Game 00:30:00 Nutritious Bites For My First Baby 00:30:00 The Joys And Angst Of Holding My First Baby 00:30:00 Mock Exam Mock Exam - Online Diploma in Nannying and Childcare 00:30:00 Final Exam Final Exam - Online Diploma in Nannying and Childcare 00:30:00