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Value-based selling (In-House)
By The In House Training Company
This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary
Online Options
Show all 449The Entrepreneur's Buyer Persona Creation Guide
By iStudy UK
What Will I Learn? Know how an Effective Buyer Persona Profile should be like. Know what a Buyer Persona is. How to Benefit from Creating Effective Buyer Personas. How to Research and Create their Buyer Persona. How to know their Customers and adapt their marketing strategy. Requirements Basic Entrepreneurship and Marketing Knowledge. Description Have you ever wondered why some business that has amazing products or services, far better that any of their competitors fail and go bankrupt while others, despite their average products, are very profitable? Well if you already started a business, or you are looking in the near future to start one, no matter the niche you are going into, I bet you would want to know the answer to that question. It's something that so many entrepreneurs, freelancers, and salespeople overlook and don't accord enough attention to because they think they already know exactly what to do. The answer is simple and it represents a crucial factor in the success of any business, it's KNOWING YOUR TARGET AUDIENCE! Sending the right message to the wrong audience can be a disaster for your business. It would be like trying to sell a snowboard to someone who lives in Jamaica, he would be neither interested or have a need for that product right?! One of the best concepts that has become a POWERFUL TOOL for any entrepreneur, marketer or sales person out there for targeting the right audience at the perfect moment and with the right approach is THE 'BUYER PERSONA' CONCEPT. Being able to design the Buyer Personas for your business is like being able to know everything about your ideal buyer of your products or services. You become able to create a perfect and effective marketing strategy that brings you more sales, saves you money spent on advertising, increases profits up to a couple of times and creates new development opportunities for the future of your business. Now let's come back to you. If you are running a business or looking forward to starting one in the near future, I think that is clear as daylight now why is so important to know how to design the Buyer Persona for your business. In this course, you will learn exactly what a Buyer Persona is, how to create, how to do research for it and which principles to follow when doing so. Practically you will learn: What a Buyer Persona is and why is so important for your business. Which are the main benefits of having a perfect Buyer Persona for your business? How a Buyer Persona Profile should look like. Which is the creative process for a Buyer Persona? How to do research for your Buyer Persona Profile. Which are the questions to ask when creating your Buyer Persona? How to create the Buyer Persona Profile. and much more... Lifetime Access to all other updates! Surprise Bonuses! New Tools introduced in the course! FULL Support through the discussion area of the course! 30 Day Money Back GUARANTEE if you feel this course didn't help you at all and you can't apply anything...that is how dedicated we are to your success! All of this in less than 3 hours (out of your busy schedule) of simple to follow lectures that YOU CAN APPLY from TODAY in YOUR BUSINESS! It's Time to take action! To Your Massive Online Success, Sorin Constantin Who is the target audience? Anyone who is involved in Marketing or Sales. Anyone who has a Business. Anyone who wants to start a Business. Anyone who wants to sell his own product or service. What is this Buyer Persona Concept? Introduction to the Buyer Persona Concept 00:05:00 The Incredible Benefits of having a Buyer Persona 00:08:00 The Buyer Persona Profile 00:09:00 Research your way to success! The Research Process 00:00:00 The Secret Tool inside of Facebook 00:13:00 Person-by-Person Research with Facebook 00:07:00 This Amazing Tool spies on your Competitor's Audience! 00:07:00 How to yo your Research with Analytics 00:07:00 The Creation of your Buyer Persona Creating your Buyer Persona 00:05:00 Buyer Persona Template Example 1 00:03:00 Buyer Persona Template Example 2 00:03:00 Use this tool to create your Buyer Persona directly online! 00:04:00 Finalize and Retouch Things to do before having the Final Version of your Buyer Persona. 00:01:00 Final Thoughts and Conclusions 00:01:00
Fashion Buyer - Fashion Merchandising and Trend Analysis
By Compliance Central
Are you looking to enhance your Fashion Buyer Merchandising skills? If yes, then you have come to the right place. Our comprehensive course on Fashion Merchandising will assist you in producing the best possible outcome by mastering the Fashion Merchandising skills. The Fashion Merchandising course is for those who want to be successful. In the Fashion Merchandising course, you will learn the essential knowledge needed to become well versed in Fashion Merchandising. Our Fashion Merchandising course starts with the basics of Fashion Merchandising and gradually progresses towards advanced topics. Therefore, each lesson of this Fashion Merchandising course is intuitive and easy to understand. Why would you choose the Fashion Buyer Merchandising course from Compliance Central: Lifetime access to Fashion Merchandising course materials Full tutor support is available from Monday to Friday with the Fashion Merchandising course Learn Fashion skills at your own pace from the comfort of your home Gain a complete understanding of Fashion Merchandising course Accessible, informative Fashion Merchandising learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Fashion Merchandising Study Fashion Merchandising in your own time through your computer, tablet or mobile device A 100% learning satisfaction guarantee with your Fashion Merchandising Course Fashion Buyer Curriculum Breakdown of the Fashion Buyer Course Module 01: Introduction to Visual Merchandising Module 02: Store Layouts Module 03: Exterior Design Module 04: In-Store Design Module 05: Mannequins in Visual Merchandising Module 06: Display Fixtures Module 07: The Role of a Visual Merchandiser Module 08: Challenges of Modern Visual Merchandising CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Fashion Merchandising course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Fashion Merchandiser. It is also great for professionals who are already working in Fashion Buyer and want to get promoted at work. Requirements To enrol in this Fashion Merchandising course, all you need is a basic understanding of the English Language and an internet connection. Career path Fashion Merchandiser: £22,000 to £45,000 per year Trend Analyst: £25,000 to £50,000 per year Visual Merchandiser: £20,000 to £40,000 per year Retail Buyer: £25,000 to £55,000 per year Product Development Manager: £30,000 to £60,000 per year Fashion Marketing Manager: £35,000 to £70,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each
Overview The modern buyer is more knowledgeable and savvier than ever before. By taking a collaborative approach with the buyer and developing solutions, instead of relying on outdated sales tactics, professional sellers can create real value for clients and subsequently close more deals. Learn the solution selling method, and find out how to shift the emphasis from product features to the customer. By understanding how to implement the solution-selling methodology, you can create natural and pressure-less sales interactions that accelerate revenue growth and improve customer loyalty
Exploring alternatives is a problem-solving stage. Pinpoint areas of agreement and conflict and discover how to look for common ground and reassess positions. Understand how to encourage seeking an agreement that collaborates, but compromise if necessary. Discover a strategy to learn buyer price limitations. Learning Objectives Summarize how to pinpoint underlying needs, Determine buyer price limits, Describe how to work defensively with 'offensive' buyer gambits Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Advanced Professional Certificate in International Trade Law
(261)By Metropolitan School of Business & Management UK
Advanced Professional Certificate Courses These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD). Advanced Professional Certificate in International Trade Law This Advanced professional certificate course covers essential topics relating to international trade and international sales contracts. First, this course explores international trade's legal and regulatory landscape and how this practice can negatively and positively impact economies, societies, and the environment. In addition, the course introduces some fundamental concepts, reflects on relevant market theories, and then presents an in-depth analysis of complex international trade agreements and mechanisms, including GATT and WTO. Second, the course explores the English legal and regulatory landscape of the sales of goods and the principles on which law practitioners draft and negotiate these contracts. The course introduces some fundamental concepts relating to the rights and obligations of buyers and sellers in sales contracts. Moreover, the course will help participants reflect on the scope and provisions of the Vienna Convention for the international sale of goods by introducing fundamental concepts explaining the obligations of the seller and buyer under the agreement and analysing remedies offered to the buyer and seller. The course also introduces fundamental concepts such as the foreign exchange markets and various payment methods in international trade. Course Details After the successful completion of this lecture, you will be able to; Measure the impact of international trade on economies and the environment. Reflect on relevant market theories. Understand the structure, role, and function of the world trade organisation. Understand the construction of contracts of sales of goods and products in English law. Determine the rights and obligations of buyer and seller in international sales contracts. Reflect on the remedies offered to the buyer and seller in case of breach of contract. Understand the different types and effects of incoterms rules. Reflect on the scope and provisions of the Vienna Convention for the international sale of goods. Understand the obligations of the seller and buyer under the CISG. Analyse remedies offered to the buyer and seller under the CISG. Reflect on the economic foundations of international sales contracts. Understand the function of foreign exchange markets. Understand various methods of payment in international trade. Accreditation The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines. Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. Legal advisors. Law practitioners. Contract specialists. Legal officers. Contract managers. Business developers. Trade advisors. Trade compliance officers. Law lecturers. Business lecturers. Legal and business researchers.
People will not buy unless they feel some level of dissatisfaction or trouble. Discover how to ask questions that reveal points of dissatisfaction, building an awareness of less-than ideal results.Use this technique to find the pain and fix it. Learning Objectives Summarize the top 10 reasons why people buy, Distinguish problems from trouble in buyer transactions, Ask trouble questions that pinpoint buyer dissatisfaction Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Professional Certificate in Fundamentals Of International Sales Contracts in London 2024
(261)By Metropolitan School of Business & Management UK
This course explores the international legal landscape of sales contracts and reflects on the scope and provisions of the Vienna Convention for the international sale of goods. The course introduces some fundamental concepts, explains the obligations of the seller and buyer under the CISG and analyse remedies offered to the buyer and seller under the Vienna convention. The course also introduces fundamental concepts such as the foreign exchange markets and various payment methods in international trade. After the successful completion of this course, the learner will be able to; Understand the international textual foundations of international sales contracts. Reflect on the scope and provisions of the Vienna Convention for the international sale of goods. Understand the obligations of the seller and buyer under the CISG. Analyse remedies offered to the buyer and seller under the CISG. Reflect on the economic foundations of international sales contracts. Understand the function of foreign exchange markets. Understand various methods of payment in international trade. This course explores the international legal landscape of sales contracts and reflects on the scope and provisions of the Vienna Convention for the international sale of goods. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamentals Of International Sales Contracts Self-paced pre-recorded learning content on this topic. QUIZ: Fundamentals Of International Sales Contracts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. Legal advisors. Law practitioners. Contract specialists. Legal officers. Contract managers. Business developers. Trade advisors. Trade compliance officers. Law lecturers. Business lecturers. Legal and business researchers. Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Professional Certificate Course in Managing Customer Experience Communication in London 2024
(261)By Metropolitan School of Business & Management UK
"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." "After completing this course successfully, learners will gain proficiency in the following key areas: Understanding buyer behavior and effective promotional strategies. Analyzing e-consumer behavior in the digital realm. Implementing digital technologies to enhance customer experience. Harnessing algorithms and Artificial Intelligence for effective utilization. Excelling in online complaint handling and post-purchase management. Implementing integrated marketing communications and relationship marketing strategies. Evaluating marketing metrics for proficient customer relationship management." This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively. This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Customer Experience Communication Self-paced pre-recorded learning content on this topic. Managing Customer Experience Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Customer Experience Communication Manager Customer Journey Communication Specialist Experience Design and Communications Lead Customer Relations Communications Coordinator Brand Experience Manager Customer Engagement Strategist Digital Customer Experience Manager Customer Experience Communications Analyst User Experience Communication Consultant Customer Insight and Engagement Officer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
