20232 Business courses in Cardiff delivered On Demand

Unlock Your Online Business Potential! Are you ready to turn your entrepreneurial dreams into reality? Introducing our groundbreaking course: 'How to Start Business Online'. 🌟 In today's digital age, the internet offers unparalleled opportunities for aspiring entrepreneurs to create and grow successful businesses. Whether you're a seasoned professional looking to expand your reach or a budding entrepreneur seeking guidance, this course is your ultimate roadmap to building a thriving online business from scratch. 💼💻   Why Choose 'How to Start Business Online'? Our comprehensive course is designed to equip you with the essential knowledge, strategies, and tools needed to launch and scale your online venture with confidence. Here are just a few reasons why this course stands out: Expert Guidance: Learn from industry experts and seasoned entrepreneurs who have navigated the complexities of online business and achieved remarkable success. Practical Insights: Gain invaluable insights into the latest trends, best practices, and proven strategies for establishing a strong online presence and attracting your target audience. Actionable Resources: Access a treasure trove of actionable resources, including templates, case studies, and step-by-step guides, designed to streamline your journey from idea to execution. Community Support: Join a vibrant community of like-minded individuals who are committed to supporting and empowering each other on their entrepreneurial journey. Flexibility and Convenience: Enjoy the flexibility of learning at your own pace, from anywhere in the world, with 24/7 access to course materials and resources.   Who is this for? Our course is tailored for anyone with a passion for entrepreneurship and a desire to harness the power of the internet to build a successful business. Whether you're a seasoned professional looking to transition into the online space or a complete novice eager to explore new opportunities, this course is for you. No prior experience or technical expertise is required - just a willingness to learn and a drive to succeed.   Career Path Upon completing our course, you'll be equipped with the knowledge, skills, and confidence to pursue a variety of exciting career paths, including: Entrepreneurship: Launch your own online business and be your own boss, carving out a niche in the digital marketplace and reaping the rewards of your hard work and dedication. Digital Marketing: Explore opportunities in digital marketing, leveraging your newfound expertise to help businesses increase their online visibility, attract customers, and drive revenue. E-commerce Management: Dive into the world of e-commerce management, overseeing online storefronts, optimizing user experience, and maximizing sales opportunities in the competitive online landscape. Freelancing and Consulting: Offer your skills and expertise as a freelance consultant, helping businesses navigate the complexities of online business and achieve their goals.   FAQs Q: Is this course suitable for beginners? A: Absolutely! Our course is designed to cater to individuals of all skill levels, including beginners with little to no prior experience in online business. Q: How long does it take to complete the course? A: The duration of the course varies depending on your individual pace and schedule. However, most participants find that they can complete the course within a few weeks to a few months. Q: Will I receive a certificate upon completion? A: Yes, upon successfully completing the course requirements, you will receive a certificate of completion to showcase your newfound skills and knowledge. Q: Is there ongoing support available after completing the course? A: Yes, we offer ongoing support and access to our community platform where you can connect with fellow students and instructors, ask questions, and continue your learning journey. Q: Can I access the course materials on mobile devices? A: Yes, our course platform is fully optimized for mobile devices, allowing you to access course materials and resources anytime, anywhere.   Don't let another day pass you by - seize the opportunity to transform your entrepreneurial dreams into reality with our 'How to Start Business Online' course. Enroll now and embark on the journey to online success! 🚀🌐 Course Curriculum Module 1 Starting a Business Online. Starting a Business Online. 00:00 Module 2 Creating a Business Plan and Technical Considerations. Creating a Business Plan and Technical Considerations. 00:00 Module 3 Online Marketing and Customer Retention Strategies. Online Marketing and Customer Retention Strategies. 00:00 Module 4 Scalability, Growth, and Data-Driven Decision Making. Scalability, Growth, and Data-Driven Decision Making. 00:00 Module 5 Building a Strong Brand and Adapting to Digital Trends. Building a Strong Brand and Adapting to Digital Trends. 00:00

Is blogging merely a hobby or can this be a real job? Do you have any idea how to become profitable through blogging works? Do you want to learn how to succeed when you finally know how to blog properly? The this will be the course you will be needing right now since you will be able to the right skills for blogging and how to make profits through your blogging site. Description: With regards to a way of life inviting business, blogging seems to have it all. You get the chance to telecommute, concentrate on a point of interest and offer your innovative talents. On the off chance that you truly need to go from diversion blogger to master, you should have the willingness to buckle down, put resources into preparing and stick it out for the whole deal and hope to hold up a year or more before you can pull in enough activity to adapt your blog and become profitable. However, to avoid the what if's and struggles you might encounter in blogging, taking this course will easily help you become an expert in blogging to become profitable.There's one more critical thought to consider the gainfulness condition: Even on the off chance that you don't procure anything from promoting or sponsorship incomes on your blog, you may acquire a decent pay due to your blog gave the right skills and opportunities. In this course you will learn the necessary skills, knowledge and information of making blogging profitable.  Who is the course for? Bloggers and other online professionals who are into blogging marketing. People who have an interest in being profitable through blogging Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Profitable Blogging Business course will be very beneficial and helpful, especially to the following careers: Bloggers Marketing and Promotions Specialists Marketing Managers Sales Managers Sales and Promotions Specialists Top Executives And Much More! Profitable Blogging Business Course INTRODUCTION 00:30:00 CHOOSING YOUR TOPIC 00:30:00 BUILDING YOUR KNOWLEDGE 01:00:00 SETTING YOUR BLOG 01:00:00 TOP CONTENT WRITING TIPS 01:00:00 MONETIZING YOUR BLOG 01:00:00 5 WAYS TO GET TRAFFIC TO YOUR BLOG 01:00:00 SUMMARY 00:15:00 Mock Exam Mock Exam- Profitable Blogging Business Course 00:20:00 Final Exam Final Exam- Profitable Blogging Business Course 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

The School of Hard Knocks - Career Path Development for Business Analysts Everywhere I go Business Analysts and aspiring Business Analysts ask, what do I need to succeed as a BA? How can I best advance my career path? This 20 minute presentation will provide you with 5 specific activities to consider to advance your Business Analysis Career. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

The School of Hard Knocks - Career Path Development for Business Analysts Everywhere I go Business Analysts and aspiring Business Analysts ask, what do I need to succeed as a BA? How can I best advance my career path? This 20 minute presentation will provide you with 5 specific activities to consider to advance your Business Analysis Career. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Local SEO For The Small Business Owner will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Local SEO For The Small Business Owner will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Local SEO For The Small Business Owner and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Local SEO For The Small Business Owner is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Local SEO For The Small Business Owner. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Local SEO For The Small Business Owner will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction To The Course What To Expect In This Course 00:01:00 Who Am I? Why I Created This Course 00:03:00 What is local SEO? 00:04:00 Pricing - This Course Vs. Using An SEO Agency 00:03:00 Setting Up a Simple Website for Business Do You Build Your Own Website Or Pay Someone Else To Build It? 00:02:00 Why Your Website Must Be Mobile Friendly in 2015 00:02:00 Learning WordPress - A Simple Content Management System 00:03:00 Squarespace - Simple For The 'Do It Yourself' Crowd 00:03:00 Setting Up Your Google+ Business Page Introduction To Google+ For Business 00:02:00 A Poor Google+ Business Page Vs. a Good Google+ Business Page 00:06:00 An Example Google+ Business Page Setup 00:05:00 Using Canva To Create a Header Image 00:02:00 Posting on Google+ For Business 00:02:00 Setting Up Your Yelp Business Page Setting Up a Yelp Business Page 00:02:00 Basic Social Media Setup Facebook Business Page Setup 00:03:00 Setting Up a LinkedIn Business Page 00:02:00 Setting Up a Twitter Profile 00:02:00 Run a Social Media Contest To Generate Buzz 00:02:00 Creating Business Listings for Local SEO Name, Address, and Phone Consistency For Your Business 00:03:00 Building Citations (aka Business Listings) 00:09:00 What are Data Aggregators? 00:03:00 Tools For Building Citations, Rank Tracking & More Check Citation Errors For Free With Moz Local 00:06:00 Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More 00:07:00 GeoRanker For Checking Your Rankings 00:01:00 UpCity Local SEO 00:12:00 Optimizing Your Website for Local SEO Adding Name, Address, and Phone (NAP) To Your Website 00:04:00 Using The 'WordPress Local SEO' Plugin For Your Site 00:02:00 Local SEO Articles Worth Reading 00:05:00 Content Writing Why Content Is So Important 00:05:00 Building Content Pages For Your Services 00:03:00 The Google Keyword Planner - Keyword Research 00:04:00 Adding Heading Tags 00:01:00 Adding an 'Alt' Tag To Your Images 00:04:00 Hiring a Writer for Only $5 00:06:00 Link To Other Relevant Content On Your Website 00:03:00 Social Syndication Setting Up JetPack To Post On Social Media Automatically 00:03:00 Asking for Reviews From Your Customers Why reviews are very important for your small business 00:04:00 The Review Generator Handout 00:02:00 Getting Links From Other Websites aka Backlinks What Are Backlinks? 00:04:00 Simple Ways To Get Backlinks for Small Businesses 00:02:00 Other Business Sites To Consider Signing Up On Thumbtack 00:02:00 Angie's List & HomeAdvisor 00:02:00 Where To Go From Here Your Overwhelmed - If Your Willing To Hire Someone 00:02:00 Conclusion Wrapping Up 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Fuel your brilliancy by doing a Marketing Strategy for Business course from us! We know about your talent, and

Website optimization for Business Certification Site improvement or SEO includes upgrading your site, so it very well may be better found and positioned in web crawlers. With such countless organizations and brands battling to be at the highest point of Google and other web crawlers, it's essential to comprehend the most recent patterns and SEO methods, so you can execute them and make them work for your business. This course gives a prologue to SEO and plans to outfit you with the abilities expected to streamline your site, make your business more apparent on web indexes, drive more natural traffic and improve transformation rates. You Will Learn: What SEO is, and how web crawlers rank sites; The different on location and off-webpage SEO procedures to use, to improve the positioning of your site; What backlinks are, their significance in SEO, and how to acquire them; The advantages of interior connecting, and how this should be possible; What nearby inquiry streamlining is and different procedures, to improve your positioning in neighborhood indexed lists; The distinction among SEO and PPC. Advantages of Taking This Course: You will better comprehend SEO and the different advantages that it can bring to your business; Your insight will permit you to set up a powerful continuous SEO methodology; You will figure out how to more readily improve traffic from nearby clients; You will be prepared to settle on an educated choice, while picking among SEO and PPC.

Register on the Grow Your T-Shirt Business With Online Marketing today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Grow Your T-Shirt Business With Online Marketing is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Grow Your T-Shirt Business With Online Marketing Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Grow Your T-Shirt Business With Online Marketing, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16.  Course Content Section 01: T-Shirt Business Marketing & Promotions | Introduction T-Shirt Marketing Masterclass | Course Agenda 00:02:00 Start A T-Shirt Business | Quick Start Guide 00:03:00 Optimize Your T-Shirt Landing Pages | Keywords & Copyrighting 00:05:00 Section 02: Create Image & Video T-shirt Mockups Create Professional T-Shirt Mockups | Section Overview 00:02:00 Selecting Designs for Your Mockups 00:02:00 Access the T-Shirt Mockups Generator | Create Your Account 00:04:00 Image Mockups | Create Image Mockups for Your T-Shirt Designs 00:05:00 Video Mockups | Create Video Mockups for Your T-Shirt Designs 00:04:00 Section 03: Free Marketing & Promotion Strategies for T-Shirts Free Marketing Strategies | Section Overview 00:04:00 Website or Blog | Free T-Shirt Marketing Strategies 00:07:00 Facebook | Free T-Shirt Marketing Strategies 00:07:00 Instagram | Free T-Shirt Marketing Strategies 00:06:00 YouTube | Free T-Shirt Marketing Strategies 00:07:00 Pinterest | Free T-Shirt Marketing Strategies 00:05:00 Section 04: Create Paid Ads & Promotions for T-Shirts Paid Ads & Promotions for T-Shirts | Section Overview 00:03:00 Facebook Post Boost | Paid Promotions for T-Shirts 00:06:00 Facebook Targeted Ads | Paid Promotions for T-Shirts 00:08:00 Instagram Ads | Paid Promotions for T-Shirts 00:05:00 Google Ads | Paid Promotions for T-Shirts 00:07:00 YouTube Ads | Paid Promotions for T-Shirts 00:06:00 Section 05: Thanks for Joining! Bonus Lecture 00:01:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Build the financial and accounting skillset needed to rise to an executive level of responsibility and earning power. Financial management is an essential part of any successful business. The Financial Management and Business Accounting Diploma focuses on specialist modules including financial accounting, management accounting, business finance, financial management, strategic management accounting and international financial reporting. If you are looking forward to advancing your career and move toward an organizational leadership position, this Financial Management and Business Accounting Diploma will help you build the skills you'll need to make high-level decisions that impact your organization's current operations and financial future. The course will equip you with the potential to become a senior manager, administrator or executive in business management, accounting and finance, in commercial and public organisations. This course will teach the framework of managing business finances. It can also be the first step to qualification as an accountant. Who is this course for? Financial Management and Business Accounting Diploma is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This course is CPD accredited so you don't have to worry about the quality. Requirements Our Financial Management and Business Accounting Diploma is open to all from all academic backgrounds and there is no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Personal Finance Calculations Personal Finance Introduction FREE 00:01:00 Calculating Your Net Worth 00:01:00 Calculating Your Real Hourly Wage 00:02:00 Expenses for Life Energy 00:02:00 Calculating a Monthly Budgeting 00:05:00 Saving for Retirement Paying Off Debt 00:02:00 Build an Emergency Fund 00:02:00 Personal Savings 00:04:00 401K Basics 00:03:00 Asset Allocation 00:04:00 Investment Strategies 00:02:00 Advice on Financial Advisors 00:01:00 3h- Questions About Investing 00:15:00 Building Credit to Buy a Home FICO Score 00:09:00 Starting Credit 00:03:00 Increasing Credit Score 00:02:00 Owning vs. Renting 00:02:00 Types of Mortages 00:03:00 Personal Finance Guides for Beginners Advice to Teenagers 00:04:00 Guide to Buying a Car 00:05:00 Professional Bookkeeper Introduction Professional Bookkeeper FREE 00:09:00 Introduction to Accounting and Business Defining a Business 00:07:00 Ethics in Accounting 00:05:00 Generally Accepted Accounting Principles (GAAP) 00:10:00 The Accounting Equation The Accounting Equation 00:07:00 Transactions 00:11:00 Financial Statements 00:13:00 Analyzing Transactions The Accounting Equation and Transactions 00:16:00 Double-Entry System 00:11:00 Transactions - Journalizing 00:17:00 Journal Entries 00:38:00 Entering Information - Posting Entries Posting Entries 00:10:00 The Trial Balance 00:10:00 Finding Errors Using Horizontal Analysis 00:09:00 Horizontal Trend : Balance Sheet 00:21:00 Horizontal Trend: Income Statement 00:36:00 Adjusting Process The Purpose of the Adjusting Process 00:15:00 Adjusting Entries Adjusting Entries - Prepaid Expenses 00:13:00 Adjusting Entries - Accrued Revenues 00:10:00 Adjusting Entries - Depreciation Expense 00:09:00 Adjustment Summary Adjustment Summary - Review 00:13:00 Vertical Analysis 00:33:00 Preparing a Worksheet Preparing a Worksheet 00:06:00 Financial Statements The Income Statement 00:11:00 Financial Statements - Definitions 00:12:00 Completing the Accounting Cycle Temporary vs. Permanent Accounts 00:19:00 The Accounting Cycle Illustrated Accounting Cycle Illustrated - Steps 1-5 00:11:00 Accounting Cycle Illustrated - Steps 6-10 00:12:00 Fiscal Year Fiscal Year 00:09:00 Spreadsheet Exercise Spreadsheet Exercise - Steps 1-4 00:11:00 Spreadsheet Exercise - Steps 5-7 00:37:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Introduction: Social media marketing is a type of online marketing that involves creating and posting content, such as articles, images, videos, as well as paid social media ads, to increase customer engagement. Social media creates great exposure for your business, it's cost-effective and you don't have to be an expert to see success with advertising. This course aims to provide you with sufficient information to help you develop and implement a social media strategy yourself, based on the topics we will be discussing.   What You Will Learn: What social media marketing entails and what the four most valuable social media platforms for business are How to analyse your target audience How to choose the appropriate social media platform for your business How to make the most of using Facebook, Instagram, Twitter and LinkedIn for business What the emerging social media marketing trends are What the benefits of social media marketing are Benefits of Taking This Course: You'll be able to identify the audience and content that works best with each social media platform Your knowledge will assist you in choosing the appropriate social media platforms for your business You will be able to efficiently set up Facebook, Instagram, Twitter and LinkedIn business accounts, and understand how the various advertising options work You will be able to better predict and incorporate emerging social media trends into your marketing strategy Your knowledge will allow you to create a specific social media strategy, tailored to your business Course Modules: Module 02: Choosing Your Social Media Platforms Module 03: Facebook and Instagram for Business Module 04: Twitter and LinkedIn for Business Module 05: Social Media Marketing Trends and Benefits