598 Business & Marketing courses

Description: Business process management helps organizations leverage processes to achieve their goals and be successful. But how exactly do you conduct these processes? Well if you want to learn about that you can get this Business process management course. This Business process management course will help you understand business process management and other related concepts. You will see the vital role processes play in businesses, benefits of technology within the system, how to perform what-if analysis, discover more about lean six sigma processes and much more. With the array of topics covered within this course, it is no wonder a must have a course for managing business processes. Learning Outcomes: Provide definition for business process management as well as associated ideas Identify the crucial methods that play in a business Understand the role of technology for process management Improvise an outlook for directing process management Realise how to design or develop the current system by applying the business process lifecycle Build a process map Execute a what-if analysis to advance your procedures Apply and look out process changes Figure out how Lean and six sigma terminologies can help manage and developing the systems Implement a range of contents as well as techniques to get rid of waste and avoidable items Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Business process management course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Business process management course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Modules Course Overview 00:15:00 The Fundamentals of Business Process Management 00:30:00 Defining Business Process Management 00:30:00 The Business Process Life Cycle 00:15:00 The Vision Phase 00:15:00 The Design Phase 01:00:00 The Modeling Phase 00:30:00 The Execution Phase 01:00:00 The Monitoring Phase 00:30:00 The Optimizing Phase 01:00:00 Mock Exam Mock Exam- Business Process Management 00:20:00 Final Exam Final Exam- Business Process Management 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

If you want to start your import-export business but don't know where to start, this Import/Export Business course will guide you through the process. Through this course, you'll learn the process of purchasing products, packing, shipping, and selling them for maximum profits. This Import/Export Business course will teach you the essential steps to start your import-export business. It will introduce you to the import-export operations. You will learn how to choose the right products for your business. You'll also learn how to target the market and find your ideal customers. Our exclusive lectures will also educate you on supply chain management and familiarise you with the necessary tools for trading.  Learning Objectives Learn how to organise for import and export operations Be able to choose the right products for your business Know how to target the market and find the ideal customers Understand the process of searching, marketing, and distribution Learn about documentation and supply chain management Know about the pricing, payment, and shipping procedureDetermine the necessary tools for trading Who is this Course for? This Import/Export Business course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of import-export business or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement Anyone interested in learning more about this subject should take this Import/Export Business course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path On successful completion of the Import/Export Business course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Import Operator Import Clerk Import Manager Import Administrator Import & Export Controller Supply Chain Coordinator Import & Export Coordinator Sales & Shipping Administrator Management Consultant Lead Course Curriculum Module 01: Introduction to Import Export Introduction to Import Export 00:20:00 Module 02: Organising the Import Export Operation Organising the Import Export Operation 00:26:00 Module 03: Products for Your Import Export Business Products for Your Import Export Business 00:23:00 Module 04: Target the Marketing and Find Your Customers Target the Marketing and Find Your Customers 00:23:00 Module 05: Searching, Marketing, and Distribution Searching, Marketing, and Distribution 00:24:00 Module 06: Documentation and Supply Chain Management Documentation and Supply Chain Management 00:14:00 Module 07: Pricing, Payment and Shipping Procedure Pricing, Payment and Shipping Procedure 00:22:00 Module 08: Necessary Tools for Trading Necessary Tools for Trading 00:12:00 Assignment Assignment - Import/Export Business 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Getting Started BA (Hons) Business and Management focuses on gaining practical knowledge in management. This program supports the learner to acquire the skills needed to manage a business organisation, such as communication, decision-making, and problem-solving. BA (Hons) Business and Management aims to make the learners aware of the various day-to-day operations and activities in a business organisation. Also, it aims for the students to understand the effective management of the business. In this qualification, learners will have the chance to study International Business. After completing this program, a learner will acquire the skills to make a prompt decisions in a competitive, changing business world. Besides, the qualification will help the student understand the techniques of modern business, and further, this course will provide knowledge to become a successful businessman in the contemporary world Learners will bridge the gap between theory and practice upon completing the programme. The course improves the chances of progression in a career and helps the learner to manage the activities in a business organisation. The BA (Hons) Business and Management Top Up programme is delivered and awarded online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, PC or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements Applicants are required to have the following entry requirements: Qualifi Level 4 Diploma in Business Management and Qualifi Level 5 Diploma in Business Management Minimum 1 Year of Business Management work experience Further, candidates are also required to demonstrate their English language proficiency. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure BA (Hons) Business and Management Programme Structure Strategic Management Sustainability and Responsible Business Marketing Communications Business Management Undergraduate Major Project Delivery Methods The BA (Hons) Business and Management Top Up programme is delivered and awarded online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, PC or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Overview This comprehensive course on Business Branding will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Branding comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Branding. It is available to all students, of all academic backgrounds. Requirements Our Business Branding is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 13 lectures • 01:50:00 total length •Business Course Promo Video: 00:03:00 •Chapter1: 00:07:00 •Chapter2: 00:12:00 •Chapter3: 00:11:00 •Chapter4: 00:09:00 •Chapter5: 00:08:00 •Chapter6: 00:07:00 •Chapter7: 00:17:00 •Chapter8: 00:25:00 •Chapter9: 00:07:00 •Chapter10: 00:03:00 •Chapter11: 00:01:00 •Resources - Business Branding For Small Businesses: 00:00:00

Overview This comprehensive course on Business of Photography will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business of Photography comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business of Photography. It is available to all students, of all academic backgrounds. Requirements Our Business of Photography is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 1 sections • 11 lectures • 01:22:00 total length •Module 01: Photography: 00:04:00 •Module 02: Setting up Your Business: 00:04:00 •Module 03: Finding Your Niche: 00:08:00 •Module 04: Competition: 00:08:00 •Module 05: Pricing: 00:14:00 •Module 06: Website: 00:17:00 •Module 07: Blog Marketing: 00:06:00 •Module 08: Social Media Marketing: 00:06:00 •Module 09: Email Marketing: 00:06:00 •Module 10: Finding & Keeping Longterm Customers: 00:06:00 •Module 11: Closing Though: 00:03:00

Overview This comprehensive course on Business Plan for Entrepreneurs will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Plan for Entrepreneurs comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Plan for Entrepreneurs. It is available to all students, of all academic backgrounds. Requirements Our Business Plan for Entrepreneurs is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 9 sections • 39 lectures • 02:29:00 total length •Business Plan for Entrepreneurs Achieve Your Short & Long Term Goals preview: 00:04:00 •Things to Consider Before Starting a Business Plan: 00:04:00 •Lesson 01 Identify Your Skills: 00:04:00 •Lesson 02 Audit the Market Demand of Your Idem: 00:04:00 •Lesson 03 Check for Availability of Resources: 00:04:00 •Lesson 04 Work on a Financial Plan: 00:03:00 •Lesson 05 Be Ready to Face Failure: 00:03:00 •The Elements of a Business Plan: 00:03:00 •Lesson 01 Mission Statement (Company Overview): 00:04:00 •Lesson 02 Marketplace Opportunity: 00:05:00 •Lesson 03 Product/Service Information: 00:04:00 •Lesson 04 Sales/Market Plan: 00:04:00 •Lesson 05 Financials: 00:04:00 •Who Are You Writing the Business Plan For: 00:04:00 •Lesson 01 You Want to Start a Business: 00:03:00 •Lesson 02 You Own an Established Firm and are Seeking Help: 00:04:00 •Lesson 03 You Need to Determine Your Objectives: 00:04:00 •Lesson 04 You're Trying to Predict the Future: 00:04:00 •Lesson 05 You Want to Use it to Raise Money: 00:03:00 •The Purpose of a Business Plan: 00:03:00 •Lesson 01 Provide a Road Map: 00:04:00 •Lesson 02 Understand What to Focus On: 00:04:00 •Lesson 03 Raise finance: 00:04:00 •Lesson 04 Manage your Business Effectively: 00:04:00 •Lesson 05 Enlightening Executive Talent: 00:04:00 •How a Business Plan Can Help with Long Term Success: 00:04:00 •Lesson 01 A Business Plan Is Simply a Must-Have for Some Businesses: 00:05:00 •Lesson 02 A Business Plan Helps You Make Decisions: 00:03:00 •Lesson 03 A Business Plan Can Be a Reality Check: 00:05:00 •Lesson 04 A Business Plan Can Give You New Ideas: 00:05:00 •Lesson 05 A Business Plan Creates an Action Plan: 00:03:00 •Reasons You Need a Business Plan: 00:04:00 •Lesson 01 Gain a Deep Understanding of Your Market: 00:03:00 •Lesson 02 Hold Yourself Accountable: 00:04:00 •Lesson 03 Know Your Message: 00:05:00 •Lesson 04 Confirm the Math: 00:06:00 •Lesson 05 Iron Out Possible Kinks: 00:04:00 •Review: 00:03:00 •Assignment - Business Plan for Entrepreneurs: 00:00:00

Overview This comprehensive course on Business Strategy for Managers will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy for Managers comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy for Managers. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy for Managers is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 5 sections • 78 lectures • 01:32:00 total length •What is Strategy?: 00:01:00 •Strategy Definition: 00:01:00 •Mintzberg Strategy Definitions: 00:01:00 •What is Strategy and Identifying the Strategy of a Company?: 00:01:00 •Identifying the Strategy of a Company: 00:01:00 •Strategy and the Quest for Competitive Advantage: 00:01:00 •Strategy and the Business Model of the Firm: 00:01:00 •Why Crafting and Executing Strategy Are Important Tasks: 00:01:00 •The Ideology of Strategy: 00:01:00 •The 3C Model and the Triple Bottom Line: 00:01:00 •Hierarchy of Strategy: 00:01:00 •Management By Objectives (MBO): 00:01:00 •Mintzberg (Strategy and Structure): 00:01:00 •Strategic Management Approaches: 00:01:00 •Prescriptive Strategy: 00:01:00 •Emergent Strategy: 00:01:00 •Strategic Thinking: 00:02:00 •Design Led Thinking: 00:01:00 •Game Theory: 00:01:00 •Decision Making Models: 00:01:00 •Models of Decision Making: 00:02:00 •Strategic Frameworks and Models: 00:01:00 •Perspectives on Strategic Directions & the Market Based View (MBV): 00:01:00 •VRIO Resource Based Framework and Knowledge Based View: 00:02:00 •Relational and Transient Based Views: 00:01:00 •Dominant Themes - Corporate Social Responsibility (CSR): 00:01:00 •Dominant Themes - Digital Disruption: 00:01:00 •Corporate Governance and Ethical Leadership: 00:01:00 •Strategic Management and Approaches Summary: 00:01:00 •Evaluating the External Environment of a Company: 00:01:00 •Relevant Components of the External Environment of a Company: 00:02:00 •Five Forces Framework: 00:01:00 •Potential New Entrants and Substitute Products: 00:01:00 •Buyer/Customer Power, Suppliers and Rivalry: 00:02:00 •Five Forces Framework: 00:01:00 •Strategic Group Analysis: 00:01:00 •Obtaining Necessary Data: 00:01:00 •Critical Success Factors: 00:01:00 •Evaluating the Company's Resources, Capabilities & Competitiveness: 00:02:00 •Analyzing the Position and Current Strategy of a Company: 00:01:00 •Consumer Needs Analysis and Strategic Alignment: 00:01:00 •Balanced Scorecard: 00:02:00 •Analyzing Resources and Capabilities: 00:01:00 •Resources: 00:01:00 •Core Competencies: 00:01:00 •SWOT: 00:01:00 •The Value Chain and Customer Value Proposition: 00:01:00 •Different Value Chains: 00:02:00 •Competitive Strength Assessments: 00:01:00 •Strategy Mapping: 00:01:00 •Section Summary: 00:01:00 •Building Your Business Strategy for the Firm: 00:02:00 •Key Actions: 00:01:00 •The 5 Generic Competitive Strategies: 00:01:00 •Low-Cost Provider Strategies: 00:01:00 •Broad Differentiation Strategies: 00:01:00 •Focused Strategies: 00:01:00 •Best-Cost Provider Strategies: 00:01:00 •Developing Competitive Strategies: 00:01:00 •Offensive and Defensive Strategies: 00:02:00 •Blue and Red Ocean Strategy: 00:01:00 •Horizontal and Vertical Strategies: 00:02:00 •Outsourcing Strategies: 00:01:00 •Strategic Alliances and Partnerships: 00:01:00 •Evaluating Business-Unit Competitive Strength: 00:01:00 •Building Corporate Level Strategy and Crafting New Strategic Moves: 00:01:00 •Functional Level Strategy: 00:01:00 •These Strategic Levels Lead to the Functional Strategy: 00:01:00 •Globalizing Your Strategy: 00:02:00 •Major Driver for Expansion: 00:01:00 •Strategic Approaches to Intentional Expansion: 00:01:00 •Transnational Strategy: 00:01:00 •How to Compete in Developing Countries: 00:02:00 •Commerce is Everywhere: New Retail and the Future: 00:01:00 •Strategy and the Future: Strategic Planning and Sense Making: 00:02:00 •Strategic Process Principles: 00:01:00 •Core Strategic Thinking: 00:01:00 •Summary: 00:01:00

Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00