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Overview This comprehensive course on TikTok Marketing for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This TikTok Marketing for Business comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? At the end of the course there will be an online written test, which you can take either during or after the course. After successfully completing the test you will be able to order your certificate, these are included in the price. Who is This course for? There is no experience or previous qualifications required for enrolment on this TikTok Marketing for Business. It is available to all students, of all academic backgrounds. Requirements Our TikTok Marketing for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 8 sections • 25 lectures • 00:59:00 total length •Unit 1: Introduction to the TikTok Platform & Ecosystem: 00:02:00 •Unit 2: Optimal Account Setup: 00:02:00 •Unit 3: How to Find Your Niche Market in the TikTok Demographics: 00:04:00 •Unit 1: How the Algorithm Works: 00:04:00 •Unit 2: How to Get a 'Creator' Account: 00:02:00 •Unit 3: What Analytics to Pay Attention to: 00:02:00 •Unit 1: The 'Livestream' Feature: 00:02:00 •Unit 2: The 'For You' Page: 00:02:00 •Unit 3: The 'Discover' Page: 00:02:00 •Unit 4: Analytics: 00:02:00 •Unit 1: Make Money on Live Feature: 00:03:00 •Unit 2: Best Products to Sell on the Platform, & How to Sell Them: 00:02:00 •Unit 3: Requesting Link in Bio Feature: 00:02:00 •Unit 4: How to Get Brand Deals: 00:06:00 •Unit 5: Licensing Your Content: 00:02:00 •Unit 6: Sell Your Products & Services: 00:02:00 •Unit 1: How to Optimise Your Account: 00:02:00 •Unit 2: Best Camera & Audio Set Up: 00:02:00 •Unit 1: How to Create Targeted Content: 00:02:00 •Unit 2: Types of Content to Create for Your Audience: 00:02:00 •Unit 3: How to Increase Engagement with Your Community: 00:02:00 •Unit 1: What is Virality: 00:03:00 •Unit 2: How to Create Viral Loops in Your Content: 00:02:00 •Unit 3: Best Type of Content for Virality: 00:03:00 •Assignment - TikTok Marketing for Business: 00:00:00

Overview This comprehensive course on Business Strategy Planning will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 24 sections • 163 lectures • 14:21:00 total length •Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00 •Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00 •Quickfire Strategy Quiz - My 'Answers': 00:10:00 •How to get the most from this Course: 00:09:00 •Using the Course Map Matrix: 00:06:00 •Guide to the Course Assignments: 00:04:00 •Download All Course Materials Here: 00:03:00 •Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00 •Business Strategy to Business Plan: 00:04:00 •What do we mean by Business Strategy?: 00:02:00 •What is a Business Plan?: 00:06:00 •What do we mean by Corporate Strategy?: 00:07:00 •Should You Be Creating Shareholder Value?: 00:07:00 •Introduction to Strategic Management: 00:06:00 •Section Introduction: The Value of Strategic Analysis: 00:01:00 •Strategic Analysis - The First Step: 00:02:00 •What is Strategic Analysis?: 00:05:00 •Frameworks for Strategic Analysis: 00:10:00 •Strategic Analysis Frameworks Case Study: Apple: 00:11:00 •Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00 •Why are these Business Models important?: 00:02:00 •The Story of the Hedgehog and the Fox: 00:03:00 •Why are Management Theories Useful in Business Strategy?: 00:09:00 •SWOT Analysis: 00:05:00 •Introduction to Michael Porter's Five Forces Model: 00:06:00 •Lafley and Martin Five Step Strategy Model: 00:06:00 •The 5Cs Model: 00:06:00 •What is PEST or Broad Factors Analysis?: 00:05:00 •PESTEL Analysis: 00:05:00 •Ansoff Matrix: 00:07:00 •Value Chain: 00:05:00 •Business Model Synthesis: 00:08:00 •Black Swan Events - Coronavirus: 00:05:00 •Section Introduction: Critical Evaluation of Leadership: 00:01:00 •Vision and Leadership - Starting at the Top: 00:06:00 •What Skills Are We Looking For In Management?: 00:07:00 •What is the Purpose of a Vision Statement?: 00:03:00 •Section Introduction: Products Services and Competitive Advantage: 00:02:00 •What do we mean by Products and Services: 00:03:00 •Why Product Differentiation is Critical: 00:05:00 •Product Diversification in Business Strategy: 00:06:00 •How Does Quality Management fit into your Business Strategy?: 00:04:00 •What do we mean by Competitive Advantage?: 00:06:00 •Bowman's Strategic Clock - Strategic Positioning: 00:09:00 •Products, Services and Technology in the Business Plan: 00:06:00 •Section Introduction: Competition - Know Your Enemy: 00:02:00 •Competitor Analysis: 00:05:00 •BCG Matrix: 00:06:00 •Competitors and Competitive Forces: 00:10:00 •Competitive Intensity: 00:09:00 •Industry Life Cycle: 00:05:00 •Competition - Business Plan Tie In: 00:02:00 •Section Introduction: Industry, Markets and Competition: 00:02:00 •What do we mean by External Strategic Analysis: 00:09:00 •How Does Industry Analysis Help?: 00:05:00 •Conducting PEST or Broad Factors External Analysis: 00:11:00 •What are the Business and Funding Life Cycles?: 00:10:00 •Value Chains: Connecting Companies to their External Environment: 00:08:00 •Addressing the Total Addressable Market (TAM): 00:05:00 •Market Segmentation: Choosing Customers: 00:07:00 •Bargaining Power of Suppliers: 00:06:00 •Bargaining Power of Customers/Buyers: 00:06:00 •Business Plan: Industry, Markets and Competition: 00:04:00 •Section Introduction - Operations and Customer Management: 00:02:00 •What are Business Operations?: 00:03:00 •Strategic Analysis with the Business Model Canvas: 00:14:00 •How can Corporate Structure impact Strategy?: 00:07:00 •Organisational Development: 00:04:00 •Reviewing the Operations of the Firm: 00:03:00 •Click and Mortar - Online meets Offline: 00:05:00 •eCommerce Business Models: 00:06:00 •Internal Strategic Analysis - Business Plan Tie In: 00:05:00 •Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00 •Section Introduction: Customer Value Proposition: 00:02:00 •Understanding the Customer Value Proposition: 00:03:00 •Positioning Your Firm in the Market: 00:04:00 •What do we mean by a Profit Model?: 00:05:00 •Hax's Delta Model: 00:09:00 •Switching Costs and Customer Strategy: 00:03:00 •Managing the Customer Experience: 00:05:00 •What is the Customer Journey?: 00:06:00 •Customers, Customer Value and the Business Plan: 00:03:00 •Section Introduction: Sales and Marketing: 00:02:00 •The 5 Ps of Marketing: 00:06:00 •How Can You Plan Your Marketing?: 00:11:00 •Push Marketing Strategy: 00:03:00 •Pull Marketing Strategy: 00:04:00 •Understanding AIDA: 00:07:00 •Progressive Sequence of 9 Agreements: 00:07:00 •Pricing Strategies: 00:11:00 •Sales and Marketing in the Business Plan: 00:06:00 •Section Introduction: Digital Business Strategy Transformation: 00:02:00 •Why Do You Need A Digital Strategy Blueprint?: 00:07:00 •What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00 •Digital Strategy Blueprint Overview: 00:18:00 •Digital Strategy - Customer Centric Transformation: 00:07:00 •Digital Strategy - Customer Experience Transformation: 00:05:00 •Digital Strategy - Customer Channel Transformation: 00:06:00 •Digital Strategy - Customer Engagement Transformation: 00:19:00 •Digital Strategy - Digital Skills Transformation: 00:04:00 •Digital Strategy - Tools and Resources: 00:02:00 •Section Introduction: Understanding Financial Statements: 00:02:00 •Overview of Financial Statements: 00:03:00 •GAAP: Accruals vs Cash Accounting: 00:06:00 •Income Statement or Profit and Loss Account: 00:08:00 •Introduction to the Balance Sheet: 00:11:00 •Cash Flow Statement: 00:06:00 •Cash Flow Metrics Explained: 00:09:00 •Case Study - Apple Financial Statements: 00:04:00 •Financial Statements in the Business Plan: 00:06:00 •Section Introduction: Strategic Financial Analysis: 00:01:00 •What is Financial Analysis?: 00:11:00 •Income Statement Profitability Ratios: 00:04:00 •Balance Sheet Ratio Analysis: 00:12:00 •Cash Flow Statement Analysis: 00:05:00 •Valuation Ratios: 00:04:00 •Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00 •Apple Inc Financial Analysis - Solution: 00:03:00 •Discussion of Measurements of Growth Analysis: 00:05:00 •Discussion of Measures of Profitability Analysis: 00:07:00 •Discussion of Trading Performance Analysis: 00:03:00 •Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00 •Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00 •Section Introduction: Goal Setting and Performance Management: 00:02:00 •Introduction to Goal Setting: 00:03:00 •What do we mean by SMART Goals?: 00:04:00 •Key Performance Indicators: 00:04:00 •Strategic Dashboards: 00:07:00 •Corporate Performance Management: 00:04:00 •Objectives and Key Results: 00:04:00 •Year over Year Performance: 00:04:00 •Section Introduction: Growth Strategies: 00:02:00 •Organic vs Inorganic: 00:03:00 •The Advantage of First Mover Advantage: 00:05:00 •The Importance of Scalability: 00:04:00 •Merger and Acquisitions Growth Strategies: 00:10:00 •Buy and Build Growth Strategy: 00:08:00 •Negative Growth- Company Recovery Strategies: 00:09:00 •Post Coronavirus Strategies: 00:06:00 •Growth Strategies Business Plan Tie In: 00:03:00 •Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00 •Valuation and Funding - A Consequence of our Business Strategy: 00:04:00 •How to Value a Company: 00:11:00 •Sources of Equity Funding: 00:08:00 •What is a Pre-Money Valuation?: 00:06:00 •How to Create a Pitch Deck for Investors: 00:06:00 •Sources and Uses of Funds in the Business Plan: 00:02:00 •What is a Cap Table?: 00:05:00 •Exit Strategies and Returns: 00:09:00 •Transaction Cost Management: 00:02:00 •Section Introduction: Risk Assessment: 00:01:00 •Risk Assessment - Strategic Plan Summary: 00:02:00 •Section Introduction: Business Plan Synthesis: 00:03:00 •Business Plan Synthesis: 00:03:00 •Business Plan - Executive Summary: 00:02:00 •Business Plan - History and Background: 00:02:00 •Business Plan - Management Summary: 00:04:00 •Business Plan Appendicies: 00:04:00 •Key Questions Check List: 00:01:00 •Business Plan - Audience Targeting: 00:03:00 •Business Plan Refinement: Types of Businesses: 00:02:00 •Summary and Wrap Up: 00:05:00 •Additional File: 00:00:00

Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00

Overview This comprehensive course on Business Strategy for Managers will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy for Managers comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy for Managers. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy for Managers is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 5 sections • 78 lectures • 01:32:00 total length •What is Strategy?: 00:01:00 •Strategy Definition: 00:01:00 •Mintzberg Strategy Definitions: 00:01:00 •What is Strategy and Identifying the Strategy of a Company?: 00:01:00 •Identifying the Strategy of a Company: 00:01:00 •Strategy and the Quest for Competitive Advantage: 00:01:00 •Strategy and the Business Model of the Firm: 00:01:00 •Why Crafting and Executing Strategy Are Important Tasks: 00:01:00 •The Ideology of Strategy: 00:01:00 •The 3C Model and the Triple Bottom Line: 00:01:00 •Hierarchy of Strategy: 00:01:00 •Management By Objectives (MBO): 00:01:00 •Mintzberg (Strategy and Structure): 00:01:00 •Strategic Management Approaches: 00:01:00 •Prescriptive Strategy: 00:01:00 •Emergent Strategy: 00:01:00 •Strategic Thinking: 00:02:00 •Design Led Thinking: 00:01:00 •Game Theory: 00:01:00 •Decision Making Models: 00:01:00 •Models of Decision Making: 00:02:00 •Strategic Frameworks and Models: 00:01:00 •Perspectives on Strategic Directions & the Market Based View (MBV): 00:01:00 •VRIO Resource Based Framework and Knowledge Based View: 00:02:00 •Relational and Transient Based Views: 00:01:00 •Dominant Themes - Corporate Social Responsibility (CSR): 00:01:00 •Dominant Themes - Digital Disruption: 00:01:00 •Corporate Governance and Ethical Leadership: 00:01:00 •Strategic Management and Approaches Summary: 00:01:00 •Evaluating the External Environment of a Company: 00:01:00 •Relevant Components of the External Environment of a Company: 00:02:00 •Five Forces Framework: 00:01:00 •Potential New Entrants and Substitute Products: 00:01:00 •Buyer/Customer Power, Suppliers and Rivalry: 00:02:00 •Five Forces Framework: 00:01:00 •Strategic Group Analysis: 00:01:00 •Obtaining Necessary Data: 00:01:00 •Critical Success Factors: 00:01:00 •Evaluating the Company's Resources, Capabilities & Competitiveness: 00:02:00 •Analyzing the Position and Current Strategy of a Company: 00:01:00 •Consumer Needs Analysis and Strategic Alignment: 00:01:00 •Balanced Scorecard: 00:02:00 •Analyzing Resources and Capabilities: 00:01:00 •Resources: 00:01:00 •Core Competencies: 00:01:00 •SWOT: 00:01:00 •The Value Chain and Customer Value Proposition: 00:01:00 •Different Value Chains: 00:02:00 •Competitive Strength Assessments: 00:01:00 •Strategy Mapping: 00:01:00 •Section Summary: 00:01:00 •Building Your Business Strategy for the Firm: 00:02:00 •Key Actions: 00:01:00 •The 5 Generic Competitive Strategies: 00:01:00 •Low-Cost Provider Strategies: 00:01:00 •Broad Differentiation Strategies: 00:01:00 •Focused Strategies: 00:01:00 •Best-Cost Provider Strategies: 00:01:00 •Developing Competitive Strategies: 00:01:00 •Offensive and Defensive Strategies: 00:02:00 •Blue and Red Ocean Strategy: 00:01:00 •Horizontal and Vertical Strategies: 00:02:00 •Outsourcing Strategies: 00:01:00 •Strategic Alliances and Partnerships: 00:01:00 •Evaluating Business-Unit Competitive Strength: 00:01:00 •Building Corporate Level Strategy and Crafting New Strategic Moves: 00:01:00 •Functional Level Strategy: 00:01:00 •These Strategic Levels Lead to the Functional Strategy: 00:01:00 •Globalizing Your Strategy: 00:02:00 •Major Driver for Expansion: 00:01:00 •Strategic Approaches to Intentional Expansion: 00:01:00 •Transnational Strategy: 00:01:00 •How to Compete in Developing Countries: 00:02:00 •Commerce is Everywhere: New Retail and the Future: 00:01:00 •Strategy and the Future: Strategic Planning and Sense Making: 00:02:00 •Strategic Process Principles: 00:01:00 •Core Strategic Thinking: 00:01:00 •Summary: 00:01:00

Overview This comprehensive course on Research Methods in Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Research Methods in Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Research Methods in Business. It is available to all students, of all academic backgrounds. Requirements Our Research Methods in Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 7 sections • 56 lectures • 01:01:00 total length •Introduction to Research: 00:01:00 •What is Research?: 00:01:00 •Why Publish?: 00:01:00 •Reasons for Publishing Part 1: 00:01:00 •Reasons for Publishing Part 2: 00:01:00 •Defining a Management Problem: 00:01:00 •The Desired State: 00:01:00 •Identifying from Symptoms: 00:01:00 •Doing Scoping Research: 00:01:00 •Steps in Scoping the Research: 00:01:00 •Writing Notes and Mind Mapping: 00:01:00 •Structuring the Write-up of the Literature: 00:01:00 •Inform the Purpose Statement and Research Questions: 00:01:00 •Writing a Purpose Statement and Research Questions Part 1: 00:01:00 •Writing a Purpose Statement and Research Questions Part 2: 00:01:00 •Presuming That You Know What You Will Find: 00:01:00 •Quantitative Research Approaches Part 1: 00:01:00 •Quantitative Research Approaches Part 2: 00:01:00 •Quantitative Research Approaches Part 3: 00:01:00 •Quantitative Research Approaches Part 4: 00:01:00 •Qualitative Research Approaches Part 1: 00:01:00 •Qualitative Research Approaches Part 2: 00:01:00 •Qualitative Research Approaches Part 3: 00:01:00 •Mixed Method Research Approaches: 00:01:00 •Advantages of Mixed Methods: 00:01:00 •Limitations of Mixed Methods: 00:01:00 •Case Study Research: 00:01:00 •Types of Case Study Methods Part 1: 00:01:00 •Types of Case Study Methods Part 2: 00:01:00 •Advantages / Disadvantages: 00:01:00 •Ethical Considerations: 00:01:00 •Respect for Persons: 00:01:00 •Beneficence: 00:01:00 •Justice: 00:01:00 •Research Issues: 00:01:00 •Writing a Methodology and Methods: 00:01:00 •Effectively Written Methodology Part 1: 00:03:00 •Effectively Written Methodology Part 2: 00:01:00 •Effectively Written Methodology Part 3: 00:01:00 •Writing Data Collection Tools: 00:01:00 •Designing Questions: 00:02:00 •Observation Schedules: 00:01:00 •Qualitative Data Analysis: 00:01:00 •Grounded Theory: 00:01:00 •Thematic Analysis: 00:02:00 •Template Analysis: 00:02:00 •Using CAQDAS Part 1: 00:01:00 •Using CAQDAS Part 2: 00:01:00 •Quantitative Data Analysis: 00:01:00 •Using Descriptive Statistics: 00:01:00 •Inferential Statistical Tests: 00:02:00 •Comparing Findings to Literature and Writing the Final Paper @!: 00:01:00 •Discussion in a Quantitative Study: 00:01:00 •Discussion in a Qualitative Study: 00:01:00 •Writing Conclusions: 00:01:00 •Assignment - Research Methods in Business: 00:00:00

Overview This comprehensive course on Facebook Marketing Strategy for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Facebook Marketing Strategy for Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Facebook Marketing Strategy for Business. It is available to all students, of all academic backgrounds. Requirements Our Facebook Marketing Strategy for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 2 sections • 22 lectures • 01:29:00 total length •Introduction Video: 00:03:00 •What is Facebook Marketing all about: 00:05:00 •Creating A Facebook Page To Promote Your Business: 00:04:00 •Creating Optimized Facebook Marketing Posts: 00:04:00 •Promoting A Facebook Marketing Post: 00:03:00 •Creating A Targeted Facebook Group: 00:04:00 •Creating A Facebook Content Marketing Calendar And Scheduling Posts: 00:04:00 •Using Facebook Live To Boost Engagement And Product Awareness: 00:03:00 •Collecting Leads With A Facebook Giveaway campaign: 00:03:00 •Integrating A Lead Capture Campaign On Your Facebook Page: 00:03:00 •Creating A Facebook Web Traffic Ad: 00:06:00 •Creating A Facebook Remarketing Campaign: 00:05:00 •The Perfect Facebook Marketing Plan: 00:05:00 •Latest Facebook Marketing Strategies For Local Businesses: 00:04:00 •Crazy Ways To Make Traffic To Your Facebook Pages Explode: 00:04:00 •Latest Facebook Contest Ideas To Try: 00:05:00 •Latest Facebook Marketing Trends To Keep An Eye On: 00:05:00 •Latest Facebook Marketing Do's And Don'ts: 00:05:00 •Latest Facebook Marketing Premium Tools And Services To Consider: 00:05:00 •Latest Facebook Marketing Successs Stories: 00:05:00 •Latest Facebook Marketing Frequently Asked Questions: 00:04:00 •Assignment - Facebook Marketing Strategy for Business: 00:00:00

Getting Started BA (Hons) Business and Management focuses on gaining practical knowledge in management. This program supports the learner to acquire the skills needed to manage a business organisation, such as communication, decision-making, and problem-solving. BA (Hons) Business and Management aims to make the learners aware of the various day-to-day operations and activities in a business organisation. Also, it aims for the students to understand the effective management of the business. In this qualification, learners will have the chance to study International Business. After completing this program, a learner will acquire the skills to make a prompt decisions in a competitive, changing business world. Besides, the qualification will help the student understand the techniques of modern business, and further, this course will provide knowledge to become a successful businessman in the contemporary world Learners will bridge the gap between theory and practice upon completing the programme. The course improves the chances of progression in a career and helps the learner to manage the activities in a business organisation. The BA (Hons) Business and Management Top Up programme is delivered and awarded online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, PC or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements Applicants are required to have the following entry requirements: Qualifi Level 4 Diploma in Business Management and Qualifi Level 5 Diploma in Business Management Minimum 1 Year of Business Management work experience Further, candidates are also required to demonstrate their English language proficiency. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure BA (Hons) Business and Management Programme Structure Strategic Management Sustainability and Responsible Business Marketing Communications Business Management Undergraduate Major Project Delivery Methods The BA (Hons) Business and Management Top Up programme is delivered and awarded online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, PC or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

Overview This comprehensive course on Marketing Online Course will deepen your understanding on this topic.After successful completion of this course you can acquire the required skills in this sector. This Marketing Online Course comes with accredited certification, which will enhance your CV and make you worthy in the job market.So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Online Course. It is available to all students, of all academic backgrounds. Requirements Our Marketing Online Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 18 lectures • 15:46:00 total length •Module 01: Basics of Marketing: 00:46:00 •Module 02: The Marketing Process: 00:49:00 •Module 03: Strategic Marketing: 01:11:00 •Module 04: Marketing Environment: 00:29:00 •Module 05: Market Segmentations: 00:52:00 •Module 06: Consumer Buying Behaviour: 01:12:00 •Module 07: Business Markets and Buying Behaviour: 00:52:00 •Module 08: Marketing Research: 00:48:00 •Module 09: Product Strategy: 00:55:00 •Module 10: Branding Strategy: 00:39:00 •Module 11: Product Life Cycle: 00:33:00 •Module 12: Pricing Strategy: 01:15:00 •Module 13: Marketing Channels: 01:16:00 •Module 14: Integrated Marketing Communications: 01:00:00 •Module 15: Advertising and Sales Promotion: 01:01:00 •Module 16: Personal Selling and Public Relations: 01:14:00 •Module 17: Direct and Digital Marketing: 00:54:00 •Assignment - Marketing Online Course: 00:00:00

Overview This comprehensive course on Business Strategy Consulting will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Consulting comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Consulting. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Consulting is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 17 sections • 88 lectures • 07:09:00 total length •Welcome to this Mini MBA Business Strategy Consulting Course: 00:03:00 •Mini MBA Business Strategy - Executive Summary - What you will learn: 00:10:00 •What is Business Strategy?: 00:05:00 •Business Vision and the Mission Statement: 00:04:00 •The Strategy Hierarchy within a Firm: 00:06:00 •Introduction to Business Strategy Design: 00:02:00 •Business Model Design with the Business Model Canvas: 00:13:00 •Business Model Canvas Template: 00:01:00 •Lafley & Martin's Five Step Strategy Model: 00:05:00 •Hambrick & Frederickson's Strategy Diamond: 00:06:00 •Understanding Life Cycles: 00:02:00 •The Industry Life Cycle: 00:07:00 •The Business Life Cycle: 00:06:00 •The Product Life Cycle: 00:05:00 •The Corporate Funding Life Cycle: 00:04:00 •External Analysis Using Broad Factors: 00:02:00 •PEST Analysis: 00:08:00 •PESTEL Analysis: 00:05:00 •PESTEL Analysis Template: 00:01:00 •CASE STUDY EXERCISE: PESTEL Analysis of Starbucks: 00:02:00 •CASE STUDY SOLUTION: PESTEL Analysis of Starbucks: 00:07:00 •CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry: 00:07:00 •CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry: 00:02:00 •Strategic Options from Internal and External Analysis: 00:16:00 •SWOT Analysis: 00:05:00 •Conducting A SWOT Analysis: 00:04:00 •SWOT Analysis Template: 00:02:00 •TOWS Matrix Analysis: 00:05:00 •TOWS Analysis Template: 00:14:00 •SOAR: 00:04:00 •SOAR Analysis Template: 00:01:00 •CASE STUDY EXERCISE: SWOT Analysis - Amazon: 00:02:00 •CASE STUDY SOLUTION: SWOT ANALYSIS - Amazon: 00:09:00 •Michael Porter and Business Strategy Analysis: 00:02:00 •Industry Analysis and Introducing Michael Porter: 00:10:00 •Competitive Forces Model - Porter's Five Forces: 00:12:00 •Full List of Porter's Five Forces Factors: 00:02:00 •Michael Porter's Five Forces Template: 00:01:00 •CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry: 00:02:00 •CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry: 00:15:00 •Generic Strategies and Industry Forces: 00:10:00 •Michael Porter's Value Chain Analysis: 00:07:00 •Value Chain Analysis Template: 00:02:00 •Boston Consulting Group (BCG) Matrix: 00:07:00 •BCG Matrix and the Life Cycle: 00:03:00 •BCG Matrix Advantages and Disadvantages: 00:03:00 •Adapting the BCG Matrix: 00:05:00 •Boston Consulting Group (BCG) Matrix Template: 00:03:00 •CASE STUDY EXERCISE: BCG Matrix - Facebook: 00:02:00 •CASE STUDY SOLUTION: BCG Matrix - Facebook: 00:04:00 •CASE STUDY EXERCISE: BCG Matrix - Apple: 00:02:00 •CASE STUDY SOLUTION: BCG Matrix - Apple: 00:04:00 •CASE STUDY EXERCISE: BCG Matrix - Unilever: 00:02:00 •CASE STUDY SOLUTION: BCG Matrix - Unilever: 00:05:00 •Competitive Advantage - Deriving Strategy from Inside the Firm: 00:03:00 •Core Competency: 00:05:00 •VRIO - Resources to Competitive Advantage: 00:06:00 •CASE STUDY EXERCISE: Core Competency - Apple: 00:02:00 •CASE STUDY SOLUTION: Core Competency - Apple: 00:05:00 •Defining the Unique Selling Proposition: 00:05:00 •ADL Matrix - Understanding Your Competitive Position: 00:07:00 •ADL Matrix Template: 00:02:00 •Ansoff Product Market Matrix - How to Grow Your Business: 00:05:00 •Organic vs Inorganic Growth: 00:02:00 •Internal and External Growth Strategies Expanded: 00:11:00 •CASE STUDY EXERCISE: Amazon's Growth Strategy: 00:02:00 •CASE STUDY SOLUTION - Amazon's Growth Strategy: 00:06:00 •Blue Ocean Strategy: 00:05:00 •Blue Ocean Case Study - Apple: 00:05:00 •Comparing Red Ocean and Blue Ocean Strategies: 00:04:00 •How to Survive in an Over Fished Ocean: 00:05:00 •How to Create a Comparative Competitive Analysis on a Page: 00:04:00 •Making the Connection between Strategy and Finance: 00:04:00 •What is an Integrated Financial Model?: 00:06:00 •Key Drivers of an Integrated Financial Model: 00:08:00 •Model Structure: 00:03:00 •Detailed Model Schedules: 00:07:00 •Chart of Accounts: 00:02:00 •Financial Statement Inputs and Outputs: 00:03:00 •10 Steps to Building an Integrated Financial Model: 00:05:00 •Summary of the Strategic Analysis Process: 00:03:00 •Understanding the Strategic Planning Process: 00:06:00 •Four Step Strategic Management Process: 00:03:00 •Strategy Formulation in Six Steps: 00:07:00 •Mintzberg's Five Configurations: 00:05:00 •Course Summary and Wrap Up: 00:05:00 •Additional Materials: 00:00:00 •Assignment - Business Strategy Consulting: 00:00:00