598 Business & Marketing courses

Overview This comprehensive course on Marketing Strategies for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Strategies for Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Strategies for Business. It is available to all students, of all academic backgrounds. Requirements Our Marketing Strategies for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 16 lectures • 00:38:00 total length •Welcome: 00:01:00 •Your business: The Marketplace and your business's position in it.: 00:02:00 •Define your brand messaging: 00:02:00 •Audience and personas?: 00:05:00 •Defining your objectives: 00:02:00 •Outline your KPI's and Measurement: 00:04:00 •Funnel stages for your business: 00:04:00 •Your customer's journey: 00:02:00 •Channel Selection: 00:03:00 •Plan your tactics: 00:02:00 •Go To Market Plan: 00:03:00 •Budget: 00:02:00 •Looking for risks and pivot indicators: 00:03:00 •Implement measurement and tracking tools: 00:01:00 •Revisit KPI's: 00:02:00 •Assignment - Marketing Strategies for Business: 00:00:00

Overview This comprehensive course on Research Methods in Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Research Methods in Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Research Methods in Business. It is available to all students, of all academic backgrounds. Requirements Our Research Methods in Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 7 sections • 56 lectures • 01:01:00 total length •Introduction to Research: 00:01:00 •What is Research?: 00:01:00 •Why Publish?: 00:01:00 •Reasons for Publishing Part 1: 00:01:00 •Reasons for Publishing Part 2: 00:01:00 •Defining a Management Problem: 00:01:00 •The Desired State: 00:01:00 •Identifying from Symptoms: 00:01:00 •Doing Scoping Research: 00:01:00 •Steps in Scoping the Research: 00:01:00 •Writing Notes and Mind Mapping: 00:01:00 •Structuring the Write-up of the Literature: 00:01:00 •Inform the Purpose Statement and Research Questions: 00:01:00 •Writing a Purpose Statement and Research Questions Part 1: 00:01:00 •Writing a Purpose Statement and Research Questions Part 2: 00:01:00 •Presuming That You Know What You Will Find: 00:01:00 •Quantitative Research Approaches Part 1: 00:01:00 •Quantitative Research Approaches Part 2: 00:01:00 •Quantitative Research Approaches Part 3: 00:01:00 •Quantitative Research Approaches Part 4: 00:01:00 •Qualitative Research Approaches Part 1: 00:01:00 •Qualitative Research Approaches Part 2: 00:01:00 •Qualitative Research Approaches Part 3: 00:01:00 •Mixed Method Research Approaches: 00:01:00 •Advantages of Mixed Methods: 00:01:00 •Limitations of Mixed Methods: 00:01:00 •Case Study Research: 00:01:00 •Types of Case Study Methods Part 1: 00:01:00 •Types of Case Study Methods Part 2: 00:01:00 •Advantages / Disadvantages: 00:01:00 •Ethical Considerations: 00:01:00 •Respect for Persons: 00:01:00 •Beneficence: 00:01:00 •Justice: 00:01:00 •Research Issues: 00:01:00 •Writing a Methodology and Methods: 00:01:00 •Effectively Written Methodology Part 1: 00:03:00 •Effectively Written Methodology Part 2: 00:01:00 •Effectively Written Methodology Part 3: 00:01:00 •Writing Data Collection Tools: 00:01:00 •Designing Questions: 00:02:00 •Observation Schedules: 00:01:00 •Qualitative Data Analysis: 00:01:00 •Grounded Theory: 00:01:00 •Thematic Analysis: 00:02:00 •Template Analysis: 00:02:00 •Using CAQDAS Part 1: 00:01:00 •Using CAQDAS Part 2: 00:01:00 •Quantitative Data Analysis: 00:01:00 •Using Descriptive Statistics: 00:01:00 •Inferential Statistical Tests: 00:02:00 •Comparing Findings to Literature and Writing the Final Paper @!: 00:01:00 •Discussion in a Quantitative Study: 00:01:00 •Discussion in a Qualitative Study: 00:01:00 •Writing Conclusions: 00:01:00 •Assignment - Research Methods in Business: 00:00:00

Overview This comprehensive course on Facebook Marketing Strategy for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Facebook Marketing Strategy for Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Facebook Marketing Strategy for Business. It is available to all students, of all academic backgrounds. Requirements Our Facebook Marketing Strategy for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 2 sections • 22 lectures • 01:29:00 total length •Introduction Video: 00:03:00 •What is Facebook Marketing all about: 00:05:00 •Creating A Facebook Page To Promote Your Business: 00:04:00 •Creating Optimized Facebook Marketing Posts: 00:04:00 •Promoting A Facebook Marketing Post: 00:03:00 •Creating A Targeted Facebook Group: 00:04:00 •Creating A Facebook Content Marketing Calendar And Scheduling Posts: 00:04:00 •Using Facebook Live To Boost Engagement And Product Awareness: 00:03:00 •Collecting Leads With A Facebook Giveaway campaign: 00:03:00 •Integrating A Lead Capture Campaign On Your Facebook Page: 00:03:00 •Creating A Facebook Web Traffic Ad: 00:06:00 •Creating A Facebook Remarketing Campaign: 00:05:00 •The Perfect Facebook Marketing Plan: 00:05:00 •Latest Facebook Marketing Strategies For Local Businesses: 00:04:00 •Crazy Ways To Make Traffic To Your Facebook Pages Explode: 00:04:00 •Latest Facebook Contest Ideas To Try: 00:05:00 •Latest Facebook Marketing Trends To Keep An Eye On: 00:05:00 •Latest Facebook Marketing Do's And Don'ts: 00:05:00 •Latest Facebook Marketing Premium Tools And Services To Consider: 00:05:00 •Latest Facebook Marketing Successs Stories: 00:05:00 •Latest Facebook Marketing Frequently Asked Questions: 00:04:00 •Assignment - Facebook Marketing Strategy for Business: 00:00:00

Overview This comprehensive course on TikTok Marketing for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This TikTok Marketing for Business comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? At the end of the course there will be an online written test, which you can take either during or after the course. After successfully completing the test you will be able to order your certificate, these are included in the price. Who is This course for? There is no experience or previous qualifications required for enrolment on this TikTok Marketing for Business. It is available to all students, of all academic backgrounds. Requirements Our TikTok Marketing for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 8 sections • 25 lectures • 00:59:00 total length •Unit 1: Introduction to the TikTok Platform & Ecosystem: 00:02:00 •Unit 2: Optimal Account Setup: 00:02:00 •Unit 3: How to Find Your Niche Market in the TikTok Demographics: 00:04:00 •Unit 1: How the Algorithm Works: 00:04:00 •Unit 2: How to Get a 'Creator' Account: 00:02:00 •Unit 3: What Analytics to Pay Attention to: 00:02:00 •Unit 1: The 'Livestream' Feature: 00:02:00 •Unit 2: The 'For You' Page: 00:02:00 •Unit 3: The 'Discover' Page: 00:02:00 •Unit 4: Analytics: 00:02:00 •Unit 1: Make Money on Live Feature: 00:03:00 •Unit 2: Best Products to Sell on the Platform, & How to Sell Them: 00:02:00 •Unit 3: Requesting Link in Bio Feature: 00:02:00 •Unit 4: How to Get Brand Deals: 00:06:00 •Unit 5: Licensing Your Content: 00:02:00 •Unit 6: Sell Your Products & Services: 00:02:00 •Unit 1: How to Optimise Your Account: 00:02:00 •Unit 2: Best Camera & Audio Set Up: 00:02:00 •Unit 1: How to Create Targeted Content: 00:02:00 •Unit 2: Types of Content to Create for Your Audience: 00:02:00 •Unit 3: How to Increase Engagement with Your Community: 00:02:00 •Unit 1: What is Virality: 00:03:00 •Unit 2: How to Create Viral Loops in Your Content: 00:02:00 •Unit 3: Best Type of Content for Virality: 00:03:00 •Assignment - TikTok Marketing for Business: 00:00:00

Overview This comprehensive course on Business Strategy Planning will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 24 sections • 163 lectures • 14:21:00 total length •Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00 •Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00 •Quickfire Strategy Quiz - My 'Answers': 00:10:00 •How to get the most from this Course: 00:09:00 •Using the Course Map Matrix: 00:06:00 •Guide to the Course Assignments: 00:04:00 •Download All Course Materials Here: 00:03:00 •Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00 •Business Strategy to Business Plan: 00:04:00 •What do we mean by Business Strategy?: 00:02:00 •What is a Business Plan?: 00:06:00 •What do we mean by Corporate Strategy?: 00:07:00 •Should You Be Creating Shareholder Value?: 00:07:00 •Introduction to Strategic Management: 00:06:00 •Section Introduction: The Value of Strategic Analysis: 00:01:00 •Strategic Analysis - The First Step: 00:02:00 •What is Strategic Analysis?: 00:05:00 •Frameworks for Strategic Analysis: 00:10:00 •Strategic Analysis Frameworks Case Study: Apple: 00:11:00 •Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00 •Why are these Business Models important?: 00:02:00 •The Story of the Hedgehog and the Fox: 00:03:00 •Why are Management Theories Useful in Business Strategy?: 00:09:00 •SWOT Analysis: 00:05:00 •Introduction to Michael Porter's Five Forces Model: 00:06:00 •Lafley and Martin Five Step Strategy Model: 00:06:00 •The 5Cs Model: 00:06:00 •What is PEST or Broad Factors Analysis?: 00:05:00 •PESTEL Analysis: 00:05:00 •Ansoff Matrix: 00:07:00 •Value Chain: 00:05:00 •Business Model Synthesis: 00:08:00 •Black Swan Events - Coronavirus: 00:05:00 •Section Introduction: Critical Evaluation of Leadership: 00:01:00 •Vision and Leadership - Starting at the Top: 00:06:00 •What Skills Are We Looking For In Management?: 00:07:00 •What is the Purpose of a Vision Statement?: 00:03:00 •Section Introduction: Products Services and Competitive Advantage: 00:02:00 •What do we mean by Products and Services: 00:03:00 •Why Product Differentiation is Critical: 00:05:00 •Product Diversification in Business Strategy: 00:06:00 •How Does Quality Management fit into your Business Strategy?: 00:04:00 •What do we mean by Competitive Advantage?: 00:06:00 •Bowman's Strategic Clock - Strategic Positioning: 00:09:00 •Products, Services and Technology in the Business Plan: 00:06:00 •Section Introduction: Competition - Know Your Enemy: 00:02:00 •Competitor Analysis: 00:05:00 •BCG Matrix: 00:06:00 •Competitors and Competitive Forces: 00:10:00 •Competitive Intensity: 00:09:00 •Industry Life Cycle: 00:05:00 •Competition - Business Plan Tie In: 00:02:00 •Section Introduction: Industry, Markets and Competition: 00:02:00 •What do we mean by External Strategic Analysis: 00:09:00 •How Does Industry Analysis Help?: 00:05:00 •Conducting PEST or Broad Factors External Analysis: 00:11:00 •What are the Business and Funding Life Cycles?: 00:10:00 •Value Chains: Connecting Companies to their External Environment: 00:08:00 •Addressing the Total Addressable Market (TAM): 00:05:00 •Market Segmentation: Choosing Customers: 00:07:00 •Bargaining Power of Suppliers: 00:06:00 •Bargaining Power of Customers/Buyers: 00:06:00 •Business Plan: Industry, Markets and Competition: 00:04:00 •Section Introduction - Operations and Customer Management: 00:02:00 •What are Business Operations?: 00:03:00 •Strategic Analysis with the Business Model Canvas: 00:14:00 •How can Corporate Structure impact Strategy?: 00:07:00 •Organisational Development: 00:04:00 •Reviewing the Operations of the Firm: 00:03:00 •Click and Mortar - Online meets Offline: 00:05:00 •eCommerce Business Models: 00:06:00 •Internal Strategic Analysis - Business Plan Tie In: 00:05:00 •Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00 •Section Introduction: Customer Value Proposition: 00:02:00 •Understanding the Customer Value Proposition: 00:03:00 •Positioning Your Firm in the Market: 00:04:00 •What do we mean by a Profit Model?: 00:05:00 •Hax's Delta Model: 00:09:00 •Switching Costs and Customer Strategy: 00:03:00 •Managing the Customer Experience: 00:05:00 •What is the Customer Journey?: 00:06:00 •Customers, Customer Value and the Business Plan: 00:03:00 •Section Introduction: Sales and Marketing: 00:02:00 •The 5 Ps of Marketing: 00:06:00 •How Can You Plan Your Marketing?: 00:11:00 •Push Marketing Strategy: 00:03:00 •Pull Marketing Strategy: 00:04:00 •Understanding AIDA: 00:07:00 •Progressive Sequence of 9 Agreements: 00:07:00 •Pricing Strategies: 00:11:00 •Sales and Marketing in the Business Plan: 00:06:00 •Section Introduction: Digital Business Strategy Transformation: 00:02:00 •Why Do You Need A Digital Strategy Blueprint?: 00:07:00 •What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00 •Digital Strategy Blueprint Overview: 00:18:00 •Digital Strategy - Customer Centric Transformation: 00:07:00 •Digital Strategy - Customer Experience Transformation: 00:05:00 •Digital Strategy - Customer Channel Transformation: 00:06:00 •Digital Strategy - Customer Engagement Transformation: 00:19:00 •Digital Strategy - Digital Skills Transformation: 00:04:00 •Digital Strategy - Tools and Resources: 00:02:00 •Section Introduction: Understanding Financial Statements: 00:02:00 •Overview of Financial Statements: 00:03:00 •GAAP: Accruals vs Cash Accounting: 00:06:00 •Income Statement or Profit and Loss Account: 00:08:00 •Introduction to the Balance Sheet: 00:11:00 •Cash Flow Statement: 00:06:00 •Cash Flow Metrics Explained: 00:09:00 •Case Study - Apple Financial Statements: 00:04:00 •Financial Statements in the Business Plan: 00:06:00 •Section Introduction: Strategic Financial Analysis: 00:01:00 •What is Financial Analysis?: 00:11:00 •Income Statement Profitability Ratios: 00:04:00 •Balance Sheet Ratio Analysis: 00:12:00 •Cash Flow Statement Analysis: 00:05:00 •Valuation Ratios: 00:04:00 •Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00 •Apple Inc Financial Analysis - Solution: 00:03:00 •Discussion of Measurements of Growth Analysis: 00:05:00 •Discussion of Measures of Profitability Analysis: 00:07:00 •Discussion of Trading Performance Analysis: 00:03:00 •Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00 •Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00 •Section Introduction: Goal Setting and Performance Management: 00:02:00 •Introduction to Goal Setting: 00:03:00 •What do we mean by SMART Goals?: 00:04:00 •Key Performance Indicators: 00:04:00 •Strategic Dashboards: 00:07:00 •Corporate Performance Management: 00:04:00 •Objectives and Key Results: 00:04:00 •Year over Year Performance: 00:04:00 •Section Introduction: Growth Strategies: 00:02:00 •Organic vs Inorganic: 00:03:00 •The Advantage of First Mover Advantage: 00:05:00 •The Importance of Scalability: 00:04:00 •Merger and Acquisitions Growth Strategies: 00:10:00 •Buy and Build Growth Strategy: 00:08:00 •Negative Growth- Company Recovery Strategies: 00:09:00 •Post Coronavirus Strategies: 00:06:00 •Growth Strategies Business Plan Tie In: 00:03:00 •Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00 •Valuation and Funding - A Consequence of our Business Strategy: 00:04:00 •How to Value a Company: 00:11:00 •Sources of Equity Funding: 00:08:00 •What is a Pre-Money Valuation?: 00:06:00 •How to Create a Pitch Deck for Investors: 00:06:00 •Sources and Uses of Funds in the Business Plan: 00:02:00 •What is a Cap Table?: 00:05:00 •Exit Strategies and Returns: 00:09:00 •Transaction Cost Management: 00:02:00 •Section Introduction: Risk Assessment: 00:01:00 •Risk Assessment - Strategic Plan Summary: 00:02:00 •Section Introduction: Business Plan Synthesis: 00:03:00 •Business Plan Synthesis: 00:03:00 •Business Plan - Executive Summary: 00:02:00 •Business Plan - History and Background: 00:02:00 •Business Plan - Management Summary: 00:04:00 •Business Plan Appendicies: 00:04:00 •Key Questions Check List: 00:01:00 •Business Plan - Audience Targeting: 00:03:00 •Business Plan Refinement: Types of Businesses: 00:02:00 •Summary and Wrap Up: 00:05:00 •Additional File: 00:00:00

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Overview This comprehensive course on Business Strategy Consulting will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Consulting comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Consulting. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Consulting is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 17 sections • 88 lectures • 07:09:00 total length •Welcome to this Mini MBA Business Strategy Consulting Course: 00:03:00 •Mini MBA Business Strategy - Executive Summary - What you will learn: 00:10:00 •What is Business Strategy?: 00:05:00 •Business Vision and the Mission Statement: 00:04:00 •The Strategy Hierarchy within a Firm: 00:06:00 •Introduction to Business Strategy Design: 00:02:00 •Business Model Design with the Business Model Canvas: 00:13:00 •Business Model Canvas Template: 00:01:00 •Lafley & Martin's Five Step Strategy Model: 00:05:00 •Hambrick & Frederickson's Strategy Diamond: 00:06:00 •Understanding Life Cycles: 00:02:00 •The Industry Life Cycle: 00:07:00 •The Business Life Cycle: 00:06:00 •The Product Life Cycle: 00:05:00 •The Corporate Funding Life Cycle: 00:04:00 •External Analysis Using Broad Factors: 00:02:00 •PEST Analysis: 00:08:00 •PESTEL Analysis: 00:05:00 •PESTEL Analysis Template: 00:01:00 •CASE STUDY EXERCISE: PESTEL Analysis of Starbucks: 00:02:00 •CASE STUDY SOLUTION: PESTEL Analysis of Starbucks: 00:07:00 •CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry: 00:07:00 •CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry: 00:02:00 •Strategic Options from Internal and External Analysis: 00:16:00 •SWOT Analysis: 00:05:00 •Conducting A SWOT Analysis: 00:04:00 •SWOT Analysis Template: 00:02:00 •TOWS Matrix Analysis: 00:05:00 •TOWS Analysis Template: 00:14:00 •SOAR: 00:04:00 •SOAR Analysis Template: 00:01:00 •CASE STUDY EXERCISE: SWOT Analysis - Amazon: 00:02:00 •CASE STUDY SOLUTION: SWOT ANALYSIS - Amazon: 00:09:00 •Michael Porter and Business Strategy Analysis: 00:02:00 •Industry Analysis and Introducing Michael Porter: 00:10:00 •Competitive Forces Model - Porter's Five Forces: 00:12:00 •Full List of Porter's Five Forces Factors: 00:02:00 •Michael Porter's Five Forces Template: 00:01:00 •CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry: 00:02:00 •CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry: 00:15:00 •Generic Strategies and Industry Forces: 00:10:00 •Michael Porter's Value Chain Analysis: 00:07:00 •Value Chain Analysis Template: 00:02:00 •Boston Consulting Group (BCG) Matrix: 00:07:00 •BCG Matrix and the Life Cycle: 00:03:00 •BCG Matrix Advantages and Disadvantages: 00:03:00 •Adapting the BCG Matrix: 00:05:00 •Boston Consulting Group (BCG) Matrix Template: 00:03:00 •CASE STUDY EXERCISE: BCG Matrix - Facebook: 00:02:00 •CASE STUDY SOLUTION: BCG Matrix - Facebook: 00:04:00 •CASE STUDY EXERCISE: BCG Matrix - Apple: 00:02:00 •CASE STUDY SOLUTION: BCG Matrix - Apple: 00:04:00 •CASE STUDY EXERCISE: BCG Matrix - Unilever: 00:02:00 •CASE STUDY SOLUTION: BCG Matrix - Unilever: 00:05:00 •Competitive Advantage - Deriving Strategy from Inside the Firm: 00:03:00 •Core Competency: 00:05:00 •VRIO - Resources to Competitive Advantage: 00:06:00 •CASE STUDY EXERCISE: Core Competency - Apple: 00:02:00 •CASE STUDY SOLUTION: Core Competency - Apple: 00:05:00 •Defining the Unique Selling Proposition: 00:05:00 •ADL Matrix - Understanding Your Competitive Position: 00:07:00 •ADL Matrix Template: 00:02:00 •Ansoff Product Market Matrix - How to Grow Your Business: 00:05:00 •Organic vs Inorganic Growth: 00:02:00 •Internal and External Growth Strategies Expanded: 00:11:00 •CASE STUDY EXERCISE: Amazon's Growth Strategy: 00:02:00 •CASE STUDY SOLUTION - Amazon's Growth Strategy: 00:06:00 •Blue Ocean Strategy: 00:05:00 •Blue Ocean Case Study - Apple: 00:05:00 •Comparing Red Ocean and Blue Ocean Strategies: 00:04:00 •How to Survive in an Over Fished Ocean: 00:05:00 •How to Create a Comparative Competitive Analysis on a Page: 00:04:00 •Making the Connection between Strategy and Finance: 00:04:00 •What is an Integrated Financial Model?: 00:06:00 •Key Drivers of an Integrated Financial Model: 00:08:00 •Model Structure: 00:03:00 •Detailed Model Schedules: 00:07:00 •Chart of Accounts: 00:02:00 •Financial Statement Inputs and Outputs: 00:03:00 •10 Steps to Building an Integrated Financial Model: 00:05:00 •Summary of the Strategic Analysis Process: 00:03:00 •Understanding the Strategic Planning Process: 00:06:00 •Four Step Strategic Management Process: 00:03:00 •Strategy Formulation in Six Steps: 00:07:00 •Mintzberg's Five Configurations: 00:05:00 •Course Summary and Wrap Up: 00:05:00 •Additional Materials: 00:00:00 •Assignment - Business Strategy Consulting: 00:00:00

Overview This comprehensive course on A Profitable Online Business Masterclass will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Profitable Online Business Masterclass comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this A Profitable Online Business Masterclass. It is available to all students, of all academic backgrounds. Requirements Our Profitable Online Business Masterclass is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 8 sections • 38 lectures • 02:13:00 total length •Introduction: 00:05:00 •Is Entrepreneurship for You: 00:04:00 •Reasons to Become an Entrepreneur: 00:04:00 •Characteristics of an Entrepreneur: 00:04:00 •The Mindset of an Entrepreneur: 00:04:00 •Types of Entrepreneurs: 00:04:00 •The 8 P's of Entrepreneurship: 00:03:00 •Setting Up Your Home Office: 00:04:00 •Tips for Designing Your Office Space: 00:02:00 •How to Layout Your Office Space: 00:02:00 •Tips to Be Super Productive in Your Home Office: 00:03:00 •Provides privacy: 00:03:00 •Set Up a Home Office You Love: 00:03:00 •Decide Which Industry and Niche to Fill: 00:04:00 •Tips to find the right industry for you: 00:03:00 •How to Find Your Niche: 00:04:00 •Strategies for choosing an E-Commerce niche: 00:04:00 •How to Market an Online Business: 00:05:00 •Create Multiple Revenue Streams for Your Business: 00:04:00 •Starting Your Business Online with Affiliate Marketing: 00:05:00 •What is Affiliate Marketing: 00:03:00 •Tips on Choosing Products to Market: 00:04:00 •How to Get Targeted Traffic for Your Products: 00:03:00 •Research Product Demand: 00:03:00 •Choosing the Right Products to Sell for Yourself: 00:04:00 •The Importance of Digital Marketing to An Online Business: 00:03:00 •Choosing the right platform to build your website: 00:04:00 •Using Social Media Effectively: 00:03:00 •Building Referrals with Current Customers: 00:03:00 •The Importance of An Autoresponder to Generate Leads: 00:03:00 •Using Articles to generate Leads: 00:03:00 •Branding Your Business: 00:03:00 •The Importance of Good Customer Service: 00:03:00 •Define Your Audience: 00:04:00 •Grow Your Online Presence: 00:03:00 •Reinvent Your Brand as Your Grow: 00:03:00 •Embrace Networking On and Offline: 00:04:00 •Review of course: 00:03:00

Overview This comprehensive course on Business Startup will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Startup comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Startup. It is available to all students, of all academic backgrounds. Requirements Our Business Startup is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 7 sections • 24 lectures • 03:45:00 total length •Stop The Excuses and Start Your Own Business: 00:12:00 •Why You Should Start Your Own Business: 00:06:00 •What Is Required to Start Your Own Business: 00:10:00 •Explanation of The Adonis Business Model: 00:08:00 •Decisions That You Should Take Today: 00:03:00 •The Market Pyramid and How It Affects Your Sales: 00:12:00 •Massive Vital Actions for Accelerate Business Growth: 00:09:00 •How to Create a Successful Business Idea: 00:09:00 •Creation of a Successful Action Plan: 00:06:00 •How to Create Products/Services That People Would Like to Buy: 00:02:00 •Creation of Sustainable Competitive Advantages: 00:10:00 •The TAPA Method - The Best Way to Present Your Products and Services.: 00:16:00 •How to Create a Successful Brand: 00:18:00 •The 4 C's That Will Increase Your Sales: 00:13:00 •Organizing Your Meetings: 00:11:00 •How to Set Up Appointments with Potential Customers: 00:19:00 •The 8 Steps of The Sale Process That Will Maximize Your Success.: 00:17:00 •How to Do Educational-Sales: 00:12:00 •How to Sell Through the Internet: 00:09:00 •How to Generate Traffic to Your Website for Maximum Online Sales: 00:02:00 •Promoting Your Business Through Social Media: 00:08:00 •The Right Structure for Your Website for Online Sales.: 00:09:00 •Create a Business and Action Plan: 00:04:00 •Assignment - Business Startup: 00:00:00

Overview This comprehensive course on Digital Marketing Business Tips will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Digital Marketing Business Tips comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Digital Marketing Business Tips. It is available to all students, of all academic backgrounds. Requirements Our Digital Marketing Business Tips is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 9 lectures • 00:35:00 total length •Unit 1: You are Responsible for the Failure or Success of Your Business: 00:05:00 •Unit 2: Why Internet Marketing and Social Media are important for Businesses: 00:07:00 •Unit 3: How Google Search and Display Network Can Increase Your Sales: 00:07:00 •Unit 4: The More You Learn the More You Earn: 00:03:00 •Unit 5: Commitment: 00:02:00 •Unit 6: Telling is not Selling: 00:04:00 •Unit 7: Your Network is your Net-worth: 00:03:00 •Unit 8: How to become Digital Marketing and Sales Expert: 00:04:00 •Assignment - Digital Marketing Business Tips: 00:00:00