All organisations today operate in an environment of constant and rapid change. Managing this change effectively is often achieved through a portfolio of formal projects. Many organisations today have qualified and experienced project management staff to run their projects. Some organisations today have dedicated functions, staff or processes to support their project management teams. The very largest organisations have in-house Enterprise Programme Offices, or project management specialists in corporate audit or risk functions; or organise 'Red Team Reviews' of a project by other staff with project management experience who are not participating in the reviewed project. But for many mid-size businesses and SMEs - and even some larger organisations - these resources are simply not available. For them, having access to external expertise to assure project management disciplines and to coach project managers can be a major contributor to project success. Such reviews can take place at project initiation; at major stage-gates (especially if significant capital is to be committed at the stage-gate); or at any other time if concerns arise concerning project quality, cost or timescales. And it is for those organisations that we offer the necessary expertise, on an ad hoc basis, in reviewing projects and coaching senior project management staff. A document review and workshop led by one of our consultants can help you assess whether: The strategic goals and priorities for the project are clear and being addressed Governance of the project within the business is defined and being effectively executed Project roles and responsibilities are clear and effective The credibility and robustness of the project plan can be enhanced Performance measures and reporting procedures are effective Critical risks are identified and being managed and contingencies are agreed The roles, responsibilities and capabilities of the key players in the project team are fit for purpose Budgets are realistic and costs being managed effectively Communication and change management activities are effectively planned and being executed At your discretion, you can capture the outcomes from the workshop for yourselves, in terms of identifying opportunities for improvement, or you can have our consultant write a report and make recommendations to you.
Getting Started The MSc Project Management programme is designed to show people from any discipline or degree how to manage projects. This program aims to identify, develop and perform essential skills and techniques needed for expertise in Project Management. The programme focuses on enhancing graduate and practicing engineers' knowledge and skills in relevant management skills, principles, and procedures. This course equips students with the skills and knowledge necessary to contribute to project management research significantly. The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Business Strategy, awarded by Qualifi and delivered by the School of Business and Technology London. The second phase is the MSc Project Management Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements A bachelor's degree Applicant without a bachelor's degree but holding significant managerial experience will be considered for entry on a case-by-case basis. Further, candidates are also required to demonstrate their English language proficiency. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - Qualifi Level 7 Diploma in Business Strategy Programme Structure Mandatory Units Unit 703: Strategic Marketing Unit code: M/506/9074 TQT :150 Credit :15 This unit will explore the fundamental models, techniques, and theories that form the marketing foundation and can contribute to achieving strategic objectives. Additionally, it will impart learners with a critical comprehension of the marketing function within intricate organizations. Unit 704: Finance for Managers Unit code: D/506/9071 TQT :150 Credit :15 The focus of this unit is to assist learners in comprehending and effectively utilizing financial information and data. This unit holds significance for learners as it underpins informed decision-making. Unit 705: Strategic Direction Unit code: D/506/9068 TQT :150 Credit :15 This unit will delve into an organization's strategic aims and objectives, emphasizing their importance in establishing direction and gauging success and progress. Furthermore, the unit will examine how various strategic options may prompt the organization to alter its course. Unit 706: Strategic Planning Unit code: Y/506/9070 TQT :150 Credit :15 This unit focuses on the importance of the strategic planning process in crafting suitable strategies and creating a plan that garners support from stakeholders and other organizational leaders. Additionally, the unit addresses the critical evaluation of the program and its subsequent success. Unit 707: Creative and Innovative Management Unit code: H/618/0795 TQT :150 Credit :15 This unit equips the learner with the knowledge to acknowledge the significance of creative and innovative management concepts for organizations, as well as the skills to put this understanding into practice effectively. Unit 708: Managing Corporate Responsibility in the Wider Business Environment Unit code: K/618/0796 TQT :100 Credit :10 This unit offers the learner insight into how legislation and global integration impact the decisions, policies, processes, and activities carried out by organizations. Specialism Units GENERAL MANAGEMENT SPECIALISM Unit 701: Research Method Unit code: Y/506/9133 TQT :200 Credit :20 The objective of this unit is to enhance the learner's knowledge and comprehension of academic practices and research methodologies. It employs a problem-based learning approach to cultivate practical proficiency in areas relevant to educational practice and research within business and management. Unit 702: Development as a Strategic Manager Unit code: J/506/9064 TQT :150 Credit :15 This unit seeks to foster organizational and self-awareness in learners. It establishes the groundwork for a self-critical and reflective approach to personal development, which is crucial for learners operating at a strategic level. Additionally, it considers broader organizational and environmental factors, recognizing their role as contributors to the overall strategic success of both the individual and the organization. HUMAN RESOURCES MANAGEMENT SPECIALISM Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process. Unit 710: Resourcing, Talent Management and Development Unit code: K/615/3307 TQT :150 Credit :15 This unit aims to cultivate proficiency in comprehending and analyzing employment markets and demographic trends to devise and execute effective, ethical, and fitting strategies for resourcing, retention, talent management, and development. Additionally, it will explore the potential and constraints of learning and talent development policies and procedures in shaping and attaining objectives at the national, organizational, group, and individual levels. Learners will evaluate the pivotal role of HRM professionals in formulating, implementing, and assessing strategic planning pertinent to employee resourcing, talent management, and development. Unit 711: Performance Management Unit code: M/615/3308 TQT :100 Credit :10 The objective of this unit is to empower learners with the knowledge to grasp the key factors that impact employee performance across all levels within an organisation and how these factors can be effectively managed. Additionally, it aims to equip learners with the understanding to create and execute suitable HR practices and strategies aligned with Performance Management. FINANCE SPECIALISM Unit 712: Business Finance Unit code: R/618/8634 TQT :100 Credit :10 This unit seeks to enhance students' knowledge and comprehension of management accounting techniques tailored for small businesses. It also introduces students to applying management accounting information in effectively managing small companies through planning, organizing, executing, and controlling activities. Unit 713: International Financial Management Unit code: Y/618/8635 TQT :150 Credit :15 This module fosters students' comprehension and expertise in investments beyond national boundaries. It delves into matters that transcend domestic economies, encompassing the handling of foreign currencies and addressing international economic and cultural disparities. As a result, this module provides students with the skills needed to navigate the intricate realm of international finance. Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process. MARKETING SPECIALISM Unit 714: Customer Growth Marketing Unit code: D/618/8636 TQT :100 Credit :10 The primary objective of this module is to conduct a critical examination of the tools and methods employed to achieve successful customer growth across various contexts. Through this, students will cultivate an essential grasp of the factors that shape consumer behaviour and assess relevant literature and theories elucidating consumer motivation and customer relationships. Additionally, students will be able to scrutinize an organization's marketing strategy and showcase the implementation of crucial concepts, elements, and tools within the business environment. Unit 715: Advanced Strategic Marketing Unit code: H/618/8637 TQT :150 Credit :15 The Marketing Strategy module builds upon the pre-existing knowledge that students and practitioners have regarding marketing principles. It aims to empower candidates to suggest strategic approaches to emerging market trends. It encourages them to contemplate the repercussions of marketing and its interplay with other facets of the organization. Unit 709: Contemporary Human Resource Management Unit code: Y/615/3304 TQT :100 Credit :10 The objective of this unit is to empower learners with the capacity to comprehend and assess the influence of internal and external environmental factors on organizational strategy and people management. Additionally, it aims to enable the learner to analyze various organizational contexts and devise strategies to address these ecological forces while recognizing the role of HR professionals in contributing to this process. PROJECT MANAGEMENT SPECIALISM Unit 716: Planning, Controlling and Leading a Project Unit code: K/618/8638 TQT :150 Credit :15 This unit is designed to acquaint learners with the practical aspects of initiating and overseeing a project. Additionally, it will familiarize them with the unique challenges of project management in the global business landscape. The unit encourages critical thinking about project management, viewing it as a complex, process-driven cultural system that is continually evolving through the collaborative efforts of high-performing teams. With an increasing number of firms engaging in project development and management activities, acquiring a sound understanding of efficient project management becomes crucial. Learners will delve into the roles and responsibilities of project team members and examine various levels of management skills, placing special emphasis on success factors, monitoring, and control. Unit 717: Procurement Risk and Contract Management Unit code: M/618/8639 TQT :100 Credit :10 The objective of this unit is to empower students with a comprehensive understanding of the fundamental principles of procurement. It emphasizes the significance of recognizing and mitigating risks associated with procurement and contract management. Additionally, learners will cultivate a critical appreciation for the various legislative frameworks that play a crucial role in procurement and explore frameworks for assessing risks within the procurement context. Unit 718: Advanced Project and Logistics Management Unit code: H/618/8640 TQT :100 Credit :10 The goal of this unit is to enable the learner to grasp the concepts of portfolio management and its related characteristics. It will also delve into the significance of having a Project Management Office, exploring the stages of establishing an effective PMO. Additionally, learners will assess the supply chain ecosystem and evaluate IT frameworks suitable for managing the complexities of logistics and the supply chain. Phase 2 - MSc Project Management Top-Up Programme Structure Project Management Systems Project Management Techniques Dissertation (Major Project) Delivery Methods The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Business Strategy, awarded by Qualifi and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The program is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MSc Project Management Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
Anti-Social Behaviour (ASB) Awareness Course provides a thorough understanding of ASB types, family influences, and prevention strategies. Suitable for HR professionals, managers, social workers, and concerned individuals, it offers CPD certification and accessible learning materials.
Duration 5 Days 30 CPD hours This course is intended for This advanced course is for: AIX technical support personnel Performance benchmarking personnel AIX system administrators Overview Define performance terminology Describe the methodology for tuning a system Identify the set of basic AIX tools to monitor, analyze, and tune a system Use AIX tools to determine common bottlenecks in the Central Processing Unit (CPU), Virtual Memory Manager (VMM), Logical Volume Manager (LVM), internal disk Input/Output (I/O), and network subsystems Use AIX tools to demonstrate techniques to tune the subsystems In this course, students will develop the skills to measure, analyze, and tune common performance issues on IBM Power Systems running AIX. Day 1 Performance analysis and tuning overview Data collection Monitoring, analyzing, and tuning CPU usage Day 2 Virtual memory performance monitoring and tuning Day 3 Physical and logical volume performance File system performance monitoring and tuning Day 4 File system performance monitoring and tuning Network performance Day 5 NFS performance Performance management methodology
"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." "After completing this course successfully, learners will gain proficiency in the following key areas: Understanding buyer behavior and effective promotional strategies. Analyzing e-consumer behavior in the digital realm. Implementing digital technologies to enhance customer experience. Harnessing algorithms and Artificial Intelligence for effective utilization. Excelling in online complaint handling and post-purchase management. Implementing integrated marketing communications and relationship marketing strategies. Evaluating marketing metrics for proficient customer relationship management." This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively. This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Customer Experience Communication Self-paced pre-recorded learning content on this topic. Managing Customer Experience Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Customer Experience Communication Manager Customer Journey Communication Specialist Experience Design and Communications Lead Customer Relations Communications Coordinator Brand Experience Manager Customer Engagement Strategist Digital Customer Experience Manager Customer Experience Communications Analyst User Experience Communication Consultant Customer Insight and Engagement Officer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The course aims to provide a comprehensive understanding of Talent Management, including its concept, purpose, and benefits. It aims to explore the financial value of Talent Management, with an emphasis on how effective Talent Management can improve a company's bottom line. The course also aims to analyze the Talent Management Process, from talent acquisition and development to performance evaluation and reward management. Through this course, learners will learn how to implement effective Talent Management strategies to attract, retain and develop top talent, resulting in a competitive advantage for their organization. After the successful completion of the course, you will be able to learn about the following, The concept, purpose and benefits of Talent Management. The Financial Value of Talent Management. The Talent Management Process. The course aims to provide a comprehensive understanding of Talent Management by exploring the concept, purpose, and benefits of Talent Management. The course will highlight the importance of Talent Management in driving organizational performance and the financial value of Talent Management. The financial aspects of Talent Management will be examined, and the impact of effective Talent Management practices on an organization's bottom line will be discussed. Additionally, the Talent Management Process will be analyzed, including talent sourcing and retention, performance and rewards management, and employee development. By the end of the course, participants will have gained an understanding of the critical role of Talent Management in an organization's success, as well as the key practices necessary to effectively manage talent. The course aims to provide a comprehensive understanding of Talent Management, including its concept, purpose, and benefits. It aims to explore the financial value of Talent Management, with an emphasis on how effective Talent Management can improve a company's bottom line. The course also aims to analyze the Talent Management Process, from talent acquisition and development to performance evaluation and reward management. Through this course, learners will learn how to implement effective Talent Management strategies to attract, retain and develop top talent, resulting in a competitive advantage for their organization. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Talent Management Self-paced pre-recorded learning content on this topic. Introduction to Talent Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Talent Acquisition Specialist HR Generalist Recruitment Coordinator Learning and Development Specialist Talent Management Coordinator HR Assistant Talent Acquisition Coordinator Human Capital Analyst HR Consultant Talent Acquisition Consultant Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Pest Control in Food Business Level 1 Dive into the fundamentals of pest control in the food industry, explore the crucial link between HACCP and pest control, learn effective strategies for pest control in kitchens, and discover the essentials of planning pest control for your business & maintaining meticulous pest control documentation and record keeping. Learning Outcomes: Understand the fundamentals of pest control in food business. Integrate pest control practices into HACCP systems effectively. Implement pest control measures specific to kitchen environments. Develop a comprehensive pest control plan for business. Utilise appropriate protective clothing and equipment in pest control. Maintain accurate pest control documentation and records. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Pest Control in Food Business Level 1 Course Syllabus Pest Control in the Food Industry 101: Gain a comprehensive understanding of the fundamentals of pest control in the context of the food business, ensuring food safety and compliance. HACCP & Pest Control: Explore the critical relationship between Hazard Analysis and Critical Control Points (HACCP) principles and effective pest control measures, safeguarding food hygiene. Pest Control in Kitchens: Learn specialized techniques for pest control in commercial kitchens, preventing infestations and contamination risks. Pest Control Planning for Business: Develop strategic pest control plans tailored to your food business, addressing unique challenges and regulatory requirements. Protective Clothing and Equipment in Pest Control: Understand the importance of personal protective equipment (PPE) and specialized gear in effective pest control practices. Pest Control Documentation and Record Keeping: Master the art of meticulous documentation and record-keeping in pest control, ensuring compliance and continuous improvement.
The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies. After the successful completion of the course, you will be able to learn about the following, Customer Decision-Making. A General Buying Decision-Making Process. Types Of Consumer Decision-Making. Perceived Risk. Involvement Theory. Hedonic Consumption. Organisational Buying Decision Processes. Strategy And Marketing Communications. The Role Of Marketing Communications. Elaboration Likelihood Model. Towards A Model Of Marketing Communications. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Decision Making & Marketing Communication Self-paced pre-recorded learning content on this topic. Consumer Decision Making and Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Professionals & Product Managers Sales Professionals Business Owners Advertising Professionals Brand Managers & Market Researchers Digital Marketers & Communication Specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association. By the end of the course, learners will be able to understand the relationship between brand identity and image, the importance of brand value, and the different methods for achieving brand differentiation. After the successful completion of the course, you will be able to learn about the following, Factors driving brand identity. Brand Identity Prism. Brand relationship with Organisation. Brand Personality, Profile and Positioning. Brand relationship with employees and customers. Brand Identity, Image and Brand Value. Brand Position, Association and Differentiation. Points of Difference (POD) and Points of Parity (POP). This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity. This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Brand Identity Personality And Positioning Self-paced pre-recorded learning content on this topic. Understanding Brand Identity Personality and Positioning Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers Brand Managers Advertising Managers Communication Managers Public Relations Managers Sales Managers Business Development Managers Entrepreneurs Small Business Owners Marketing and Branding Consultants Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The aim of this course is to provide a comprehensive understanding of E-commerce Software systems and their practical applications. After the successful completion of this lecture, you will be able to: Understand and apply E-commerce Software systems. Understand E-commerce Websites, along with their types. Understand the concept of Supply Chain Management in E-commerce. Understand Product Sourcing, Strategic Sourcing, Outsourcing, and Offshoring in E-commerce. Understand What is an EFT Payment? And How Do e-Checks Work? Understanding Digital payment systems, currency and Payment Gateways. The aim of this course is to provide a comprehensive understanding of E-commerce Software systems and their practical applications. By the end of the course, students will be able to understand and identify different types of E-commerce websites and apply the concept of Supply Chain Management in E-commerce. Additionally, students will be able to comprehend the concepts of Product Sourcing, Strategic Sourcing, Outsourcing, and Offshoring in E-commerce. Furthermore, the course will also focus on the understanding of EFT Payment and e-Checks and how they work in the context of E-commerce. Students will also learn about Digital payment systems, currency, and Payment Gateways and their role in the E-commerce industry. Overall, the course will equip students with the knowledge and skills required to understand and apply various E-commerce Software systems and concepts to effectively operate in the dynamic E-commerce industry. The aim of this course is to provide a comprehensive understanding of E-commerce Software systems and their practical applications. By the end of the course, students will be able to understand and identify different types of E-commerce websites and apply the concept of Supply Chain Management in E-commerce. Additionally, students will be able to comprehend the concepts of Product Sourcing, Strategic Sourcing, Outsourcing, and Offshoring in E-commerce. Furthermore, the course will also focus on the understanding of EFT Payment and e-Checks and how they work in the context of E-commerce. Students will also learn about Digital payment systems, currency, and Payment Gateways and their role in the E-commerce industry. Overall, the course will equip students with the knowledge and skills required to understand and apply various E-commerce Software systems and concepts to effectively operate in the dynamic E-commerce industry. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Appraising E-commerce System Self-paced pre-recorded learning content on this topic. Appraising E-Commerce System Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. E-commerce System Appraiser E-commerce System Analyst E-commerce System Consultant E-commerce Business Analyst E-commerce Operations Manager E-commerce Technology Strategist E-commerce Architect E-commerce Project Manager E-commerce Quality Assurance Analyst E-commerce User Experience Designer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.