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1999 Analytics courses

Certified Data Analyst Pathway - Job Ready Program with Career & Money Back Guarantee

4.5(3)

By Studyhub UK

Start Your Journey to Becoming a Data Analyst Expert Today, and Make Up to •75,000 The data analytics field is growing rapidly, and there is a high demand for qualified data analysts. With our Data Analyst Program, you can learn the skills you need to succeed in this exciting field. We will help you until you find a job, so you won't have to worry about a thing. Just gain knowledge and learn skills, getting you a job is our duty. Enrol today and take your career to the next level! With our program, we go above and beyond traditional training. We understand that landing a job isn't just about having the right skills-it's about having the right support system by your side. That's why we are committed to being with you every step of the way, from your job search to your ultimate success. Why Choose Us Here's what makes our Data Analyst Program stand out from the crowd: Personalised Job Search Assistance: We're in this together! Our dedicated team will work tirelessly to support your entire job searching process. From crafting a standout resume to submitting it to top companies, we'll ensure you have a compelling application that gets noticed. Expertly Crafted CV: Your resume is your ticket to the interview room. Our professional resume writers will create a customised CV highlighting your unique skills and experiences. This will maximise your chances of standing out among the competition. Strategic Placement: We understand the power of casting a wide net. We'll strategically submit your CV to various platforms and networks, expanding your reach and connecting you with valuable opportunities that align with your career goals. One-On-One Consultation Sessions with Industry Experts: Gain invaluable insights and guidance from seasoned professionals who have thrived in the data analysis field. Our consultation sessions provide you with insider tips, tricks, and advice, empowering you to navigate the industry with confidence and finesse. Comprehensive Skill Development: Our program is designed to equip you with the most sought-after skills in data analysis. From mastering cutting-edge tools to honing your analytical prowess, we'll ensure you have the knowledge and expertise to excel in any data-driven environment. Here are the 25 courses we will provide once you enrol in the program: Course 01: Data Analysis Course 02: Data Science & Machine Learning with R Course 03: Data Analytics with Tableau Course 04: SQL Programming Course 05: Excel Pivot Tables, Pivot Charts, Slicers, and Timelines Course 06: Data Analytics Course 07: Python Data Science with Numpy, Pandas and Matplotlib Course 08: Google Analytics Course 09: Business Intelligence and Data Mining Course 10: Microsoft Excel: Automated Dashboard Using Advanced Formula, VBA, Power Query Course 11: JavaScript Functions Course 12: Data Protection and Data Security (GDPR) Training Certification Course 13: GDPR Training Course 14: Diploma in Python Programming Course 15: Data Center Training Essentials: General Introduction Course 16: Quick Data Science Approach from Scratch Course 17: Diploma in Statistics & Probability for Data Science & Machine Learning Course 18: Master JavaScript with Data Visualization Course 19: Data Analysis and Forecasting in Excel Course 20: AWS Certified Solutions Architect Associate Preparation Course 21: Statistical Analysis Course Course 22: SQL for Data Science, Data Analytics and Data Visualization Course 23: Learn MySQL from Scratch for Data Science and Analytics Course 24: Data Analysis & Forecasting Course 25: Data Structure These courses will help you to develop your knowledge and skills to become a successful data analyst. The Program is completed in 5 easy steps: Step 1 - Enrol in the program and start learning from the courses we provide After you enrol in the Data Analyst Program, you will get lifetime access to 25 premium courses related to data analysis. These courses will teach you the knowledge and skills required to become a successful data analyst. Our customer service team will help you and keep in contact with you every step of the way. Step 2 - Complete your courses and get certifications After learning from the courses, you must obtain certificates for each course. There will be exams for every course, and you have to pass them to get your certificate. To pass successfully, you must get 90% marks for the first course and 80% for the rest relevant courses. Once you pass the exams, you will receive hardcopy certificates. These certificates will prove that you're an expert in the subject. Step 3 - Get a consultation session from a professional data analyst Take your data analysis skills to new heights with a one-on-one consultation session led by a seasoned professional. Gain invaluable insights, expert tips, and tailored advice that will propel your career forward. Step 4 - Complete the CV and attend the interview Once you've successfully obtained the certifications, our team of professionals will build you a compelling CV and LinkedIn profile. With these powerful tools in hand, you'll be fully prepared to tackle job interviews confidently. Kickstart your IT career with a starting salary ranging from •25,000 to •40,000 annually. Step into the IT industry with the assurance of a promising future. Step 5 - We will not leave you until you get a job Our commitment to your success goes above and beyond. We won't stop until you land that dream job. With personalised support, expert guidance, and unwavering dedication, we'll be by your side until you secure the perfect opportunity. Your job search becomes our mission, ensuring you have the best chance at a successful career in data analysis. Don't let your dream career as a data analyst remain out of reach. You just have to learn and gain knowledge and skills. Finding a job is our task! We will remove most of your worries and help you focus on only developing your skills. So join our Data Analyst Program today, and let us be your trusted partner on your journey to success. CPD 100 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Data Analyst Program is ideal for: Aspiring data analysts eager to launch a successful career in the field. Recent graduates seeking practical skills and industry insights to stand out in a competitive job market. Professionals looking to transition into the dynamic world of data analysis and capitalise on emerging opportunities. Individuals with a passion for numbers, problem-solving, and uncovering meaningful insights from complex datasets. Job seekers seeking comprehensive support and guidance throughout the entire job searching and job finding process. Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Requirements No experience required. Just enrol & start learning. Career path Our Data Analyst Program equips you with the skills to excel in data analysis roles. You'll thrive as a data analyst, data scientist, business analyst, or market research analyst, unlocking opportunities in diverse industries such as finance, healthcare, e-commerce, and technology. Act now, and let us guide you towards a brighter future. Enrol today! Certificates CPD Accredited e-Certificate Digital certificate - Included CPD Accredited Framed (Hardcopy) Certificate Hard copy certificate - Included Enrolment Letter Digital certificate - Included Student ID Card Digital certificate - Included The Quality Licence Scheme Endorsed Certificate of Achievement Hard copy certificate - Included

Certified Data Analyst Pathway  - Job Ready Program with Career & Money Back Guarantee
Delivered Online On Demand12 weeks
£1,149

Master Business Networking in Just 1 Day - Join our Workshop in Warwick

By Mangates

Business Networking 1 Day Training in Warwick

Master Business Networking in Just 1 Day - Join our Workshop in Warwick
Delivered In-Person + more
£595 to £795

Business Intelligence Analyst Course

By The Teachers Training

Unlock the potential of business intelligence with our specialized Business Intelligence Analyst Course. Learn to analyze data, extract insights, and drive strategic decisions to optimize business performance. Gain practical skills in data visualization, reporting, and predictive analytics using industry-leading tools and techniques. Whether you're a business professional or aspiring analyst, this course equips you with the expertise to excel in leveraging data for business intelligence.

Business Intelligence Analyst Course
Delivered Online On Demand6 hours
£15

DMI PRO-Certified Digital Marketing professional

By London School of Science and Technology

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI PRO-Certified Digital Marketing professional
Delivered In-PersonFlexible Dates
£999

DMI Specialist Strategy

By London School of Science and Technology

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Specialist Strategy
Delivered In-PersonFlexible Dates
£1,500

Microsoft Power BI Reports and Dashboards for Business Users

By Nexus Human

Duration 1 Days 6 CPD hours This course is intended for Anyone whose role requires them to use existing Power BI Reports or Dashboards to consume the contents. Roles can include management at all levels, team leaders or anyone who needs to commission the production of reports or dashboards. It is assumed that attendees on the course are familiar with charts. Please note that this course is not suitable for new Excel users, delegates need Ability to create charts Ability to use filters in data Overview This course covers the use of Power BI Desktop and the Power BI service hosted in Office 365 to identify core features, terminology and processes applicable when using reports or dashboards.Delegates will learn how to: Power BI Concepts and Main Features How a report is created Navigating reports and dashboards How to apply filters and slicers To use Insights, Analytics and Natural Language Queries Power BI provides a variety of methods for using reports and dashboards within which data can be viewed and analyzed visually. Getting Started with Power BI Power BI Concepts and Versions Introduction to Main Features: Jargon buster From Data to Reports and Dashboards Visualizations Overview Visualizations Available Visualizations as Filter Reports and Dashboards Similarities and differences Understanding what you are looking at Understanding what you are looking at Using a Report in Power BI Filters, sorting and using slicers See the actual data See Data and See Records Drill visualizations Off the shelf data analysis Quick Conditional Formatting Analytics lines Use Insight for Increases and Decrease Forecast Analytics Changing calculations and Show As Working with Dashboards Dashboards in Power BI Defined How is a dashboard different from a report? Working in the Dashboard window

Microsoft Power BI Reports and Dashboards for Business Users
Delivered OnlineFlexible Dates
Price on Enquiry

Microsoft Power BI - The Complete Masterclass [2023 EDITION]

By Packt

Are you someone wishing to learn the skills to analyze data professionally using Power BI? Do you want to learn to create impressive reports? Then this is the right course for you! Learn the complete workflow in Power BI from A-to-Z and advanced analytics with DAX-calculated columns and measures, forecasting, and advanced analytics.

Microsoft Power BI - The Complete Masterclass [2023 EDITION]
Delivered Online On Demand14 hours 31 minutes
£82.99

SEO, Digital Marketing & Facebook Marketing

4.7(47)

By Academy for Health and Fitness

***24 Hour Limited Time Flash Sale*** SEO, Digital Marketing & Facebook Marketing Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter Are you looking forward to expanding your market-reaching capability? Or looking for ways to boost your audience and drive sales? Master the art of online visibility and growth! Propel your business to new heights with our comprehensive bundle of 8 top-notch courses - "SEO, Digital Marketing & Facebook Marketing." The roadmap to success in the digital landscape has never been so well-defined! Our bundle comprises three exceptional QLS-endorsed courses in SEO, Digital Marketing, and Facebook Marketing. Your mastery in these subjects will be recognised with hardcopy certificates, enhancing your professional credibility. Understanding SEO principles, digital marketing strategies, and Facebook marketing techniques can exponentially amplify your brand's reach and engagement. Five additional CPD QS-accredited courses complement the QLS-endorsed trio, diving deeper into the world of online growth. Explore the exciting world of growth hacking, transform from a beginner to an advanced digital marketer, master social media marketing, harness the power of SEO analytics and content marketing tools, and learn to optimise results with Facebook analytics. These theoretical-based courses offer a thorough understanding of these dynamic disciplines, giving you a competitive edge in the ever-evolving digital marketplace. Key Features of the SEO, Digital Marketing & Facebook Marketing Bundle: 3 QLS-Endorsed Courses: We proudly offer 3 QLS-endorsed courses within our SEO, Digital Marketing & Facebook Marketing bundle, providing you with industry-recognized qualifications. Plus, you'll receive a free hardcopy certificate for each of these courses. QLS Course 01: SEO - Search Engine Optimisation QLS Course 02: Digital Marketing QLS Course 03: Facebook Marketing 5 CPD QS Accredited Courses: Additionally, our bundle includes 5 relevant CPD QS accredited courses, ensuring that you stay up-to-date with the latest industry standards and practices. Course 01: Digital Marketing - Growth Hacking Techniques - Online Course Course 02: Digital Marketing for Beginners to Advanced Course 03: Social Media Marketing and Digital Marketing Masterclass Course 04: Strategies on SEO Analytics - Content Marketing Tools Course 05: Learn to Optimize Results With Facebook Analytics In Addition, you'll get Five Career Boosting Courses absolutely FREE with this Bundle. Course 01: Professional CV Writing Course 02: Job Search Skills Course 03: Self-Esteem & Confidence Building Course 04: Professional Diploma in Stress Management Course 05: Complete Communication Skills Master Class Unleash the full potential of digital marketing with our 8-course bundle: "SEO, Digital Marketing & Facebook Marketing." This exclusive bundle delivers a deep theoretical understanding of SEO, digital marketing, and Facebook marketing, with additional insights into growth hacking, SEO analytics, and social media marketing. CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring digital marketers seeking to broaden their theoretical knowledge. Entrepreneurs looking to boost their brand's online visibility and growth. Content creators and writers aiming to improve their SEO understanding. Social media managers seeking a comprehensive understanding of Facebook analytics. Career path SEO Specialist: £25,000 - £35,000 Digital Marketing Manager: £30,000 - £50,000 Growth Hacker: £40,000 - £60,000 Social Media Manager: £25,000 - £40,000 Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included

SEO, Digital Marketing & Facebook Marketing
Delivered Online On Demand3 days
£309

Microsoft Fabric Complete Guide - The Future of Data with Fabric

By Packt

Discover Microsoft Fabric's architecture, master Data Engineering with OneLake and Spark, and elevate your skills in data warehousing and real-time processing. Compare SQL and KQL for better insights, and improve storytelling using Power BI. Finally, you will end with practical data science techniques and data management methods.

Microsoft Fabric Complete Guide - The Future of Data with Fabric
Delivered Online On Demand9 hours 2 minutes
£67.99

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Specialist Search
Delivered In-PersonFlexible Dates
£1,500