- Professional Development
- Medicine & Nursing
- Arts & Crafts
- Health & Wellbeing
- Personal Development
Description: New to SEO? Or in need to enhance your knowledge about in SEO (search engine optimisation)? SEO is a marketing control which concentrates on growing the visibility on non-paid search engine result. If you want to know in depth about SEO or you want to implement an effective digital marketing strategy for your organisation then this is the perfect course for you. Enrol in our diploma in SEO from the comfort of your house. This course will provide you with the details on how the search engine actually works, how it can be made effective for the betterment of your business. Find out and learn comprehensive in and out about SEO in this course and put yourself ahead in your business. Who is the course for? Website owners Business owners Bloggers Anyone who wants to enhance their skills in this vital online skill Start-ups that want to understand the basics of SEO Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Diploma in SEO is a useful qualification to possess, and would be beneficial for the following careers: Search Engine Marketer Business Marketing Consultant Digital Marketer Analyst Content Marketing SEO Manager Entrepreneur Diploma in SEO What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Mock Exam Mock Exam- Diploma in SEO 00:20:00 Final Exam Final Exam- Diploma in SEO 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
HR System Selection Essentials
By IOMH - Institute of Mental Health
Overview of HR System Selection Essentials In today’s changing workplace, HR systems play a big role in helping organisations grow and succeed. The HR System Selection Essentials course comes at the right time, as more UK businesses are putting money into HR technology. In fact, the HR tech market in the UK is expected to reach £1.2 billion by 2026. A well-chosen HR system makes everyday tasks easier, helps employees have a better experience at work, and gives useful data to support smart decisions. The HR System Selection Essentials course helps learners understand what to look for when choosing the right HR system. It covers the basic parts of HR systems and how they can help with hiring, keeping good staff, and supporting employee growth. With many businesses trying hard to keep top talent, knowing how to choose a system that supports these goals gives professionals an advantage. This course also shows how to use data to help with planning and decision-making in HR. Whether you're working in HR or planning to, the HR System Selection Essentials course builds the knowledge needed for today’s digital workplace. It also teaches how to set clear goals for system selection and manage the setup process well. By taking the HR System Selection Essentials course, you’ll learn how to support your team better through smart technology choices. By the end of the HR System Selection Essentials course, you will be able to: Understand the main parts of today’s HR systems Check if system reports meet your company’s needs Look at the kind of HR data needed for good decision-making Build a clear checklist to choose the right HR system Plan how to set up a new HR system in your workplace Measure how well the system is working using real results Who is this course for The HR System Selection Essentials course is perfect for: HR professionals who want to improve their HR technology and know how to pick the right system IT team members who work with HR on setting up or connecting systems Managers who help make decisions about HR technology Business analysts who review what HR systems can and should do Operations leaders who want to make HR processes smoother and more effective Process of Evaluation After studying the HR System Selection Essentials Course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital / PDF Certificate After completing the HR System Selection Essentials Course, you can order your CPD Accredited Digital / PDF Certificate for £5.99. (Each) Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. (Each) Shipping Charges: Inside the UK: £3.99 International: £10.99 Requirements You don't need any educational qualification or experience to enrol in the HR System Selection Essentials course. Career Path After completing the HR System Selection Essentials course, you could work in roles such as: HR Systems Manager – £45K to £65K per year HR Technology Consultant – £50K to £75K per year HRIS Analyst – £35K to £55K per year HR Project Manager – £40K to £60K per year HR Data Analyst – £38K to £58K per year Course Curriculum HR System Selection Essentials Lesson 01: Introduction 00:04:00 Lesson 02: Elements of HR System 00:10:00 Lesson 03: Reporting and Analytics 00:00:00 Lesson 04: Selecting an HR System 00:18:00 Lesson 05: Implementing the New System 00:15:00
24 Hour Flash Deal **33-in-1 Business Analyst Certification Mega Bundle** Business Analyst Certification Enrolment Gifts **FREE PDF Certificate**FREE PDF Transcript ** FREE Exam** FREE Student ID ** Lifetime Access **FREE Enrolment Letter ** Take the initial steps toward a successful long-term career by studying the Business Analyst Certification package online with Studyhub through our online learning platform. The Business Analyst Certification bundle can help you improve your CV, wow potential employers, and differentiate yourself from the mass. This Business Analyst Certification course provides complete 360-degree training on Business Analyst Certification. You'll get not one, not two, not three, but thirty-three Business Analyst Certification courses included in this course. Plus Studyhub's signature Forever Access is given as always, meaning these Business Analyst Certification courses are yours for as long as you want them once you enrol in this course This Business Analyst Certification Bundle consists the following career oriented courses: Course 01: Business Analysis Certification & Corporate Investigation Training Course 02: Strategic Business Management Course 03: Business Management and Finance Course Course 04: Fundamentals of Business Analysis Course 05: Business Management Course 06: Level 3 Diploma in Business Administration Course 07: Strategic Planning and Implementation Course 08: Operations Management Course 09: Business Analysis Level 3 Course 10: Business Strategy Planning Course 11: Enterprise Resource Planning (ERP) Course 12: Project Management Course 13: Risk Management Course 14: Corporate Risk And Crisis Management Course 15: Governance and Risk Management Course 16: Financial Risk Management: Strategies for Success Course 17: Leadership Skills Training Course 18: Leadership and Management Essential Skill Course 19: Team Management Course 20: Talent Management & Employee Retention Techniques Course 21: Performance Management Course 22: Modern Business Etiquette Mastery Course 23: Quality Management and Strategic Training - ISO 9001 Course 24: Process Mapping Course 25: RCA: Root Cause Analysis Course 26: Process Improvement Course 27: Change Management Course 28: Lean Six Sigma White Belt course Course 29: Six Sigma Green Belt Diploma Course 30: Six Sigma Black Belt - Advance Diploma Course 31: Agile Project Management Diploma Course 32: The 5S Lean Methodology in Action Course 33: Lean Leadership, Culture and Management - Online Diploma In this exclusive Business Analyst Certification bundle, you really hit the jackpot. Here's what you get: Step by step Business Analyst Certification lessons One to one assistance from Business Analyst Certification professionals if you need it Innovative exams to test your knowledge after the Business Analyst Certification course 24/7 customer support should you encounter any hiccups Top-class learning portal Unlimited lifetime access to all thirty-three Business Analyst Certification courses Digital Certificate, Transcript and student ID are all included in the price PDF certificate immediately after passing Original copies of your Business Analyst Certification certificate and transcript on the next working day Easily learn the Business Analyst Certification skills and knowledge you want from the comfort of your home The Business Analyst Certification course has been prepared by focusing largely on Business Analyst Certification career readiness. It has been designed by our Business Analyst Certification specialists in a manner that you will be likely to find yourself head and shoulders above the others. For better learning, one to one assistance will also be provided if it's required by any learners. The Business Analyst Certification Bundle is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Business Analyst Certification bundle course has been created with thirty-three premium courses to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Business Analyst Certification Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into Business Analyst Certification Elementary modules, allowing our students to grasp each lesson quickly. The Business Analyst Certification course is self-paced and can be taken from the comfort of your home, office, or on the go! With our Student ID card you will get discounts on things like music, food, travel and clothes etc. CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Business Analyst Certification training is suitable for - Students Recent graduates Job Seekers Individuals who are already employed in the relevant sectors and wish to enhance their knowledge and expertise in Business Analyst Certification After completing this course you can progress towards- International Institute of Business Analysis BCS Foundation Certificate in Business Analysis BCS International Diploma in Business Analysis BCS Practitioner Certificate in Business Analysis Practice BCS Practitioner Award in Business Skills for the IT Professional iSQI Certified Agile Business Analysis Agile Business Analysis (AgileBA) Foundation Certificate Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Requirements To participate in this Business Analyst Certification course, all you need is - A smart device A secure internet connection And a keen interest in Business Analyst Certification Career path You will be able to kickstart your Business Analyst Certification career because this course includes various courses as a bonus. This Business Analyst Certification is an excellent opportunity for you to learn multiple skills from the convenience of your own home and explore Business Analyst Certification career opportunities. Certificates CPD Accredited Certificate Digital certificate - Included CPD Accredited e-Certificate - Free CPD Accredited Hardcopy Certificate - Free Enrolment Letter - Free Student ID Card - Free
***Don't Spend More; Spend Smart*** Life Just Got Better This Summer! Save Up To £5,227 and get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now Tired of browsing and searching for the course you are looking for? Can't find the complete package that fulfils all your needs? Then don't worry as you have just found the solution. Take a minute and look through this 14-in-1 extensive bundle that has everything you need to succeed in Media Studies and other relevant fields! After surveying thousands of learners just like you and considering their valuable feedback, this all-in-one Media Studies bundle has been designed by industry experts. We prioritised what learners were looking for in a complete package and developed this in-demand Media Studies course that will enhance your skills and prepare you for the competitive job market. Furthermore, to help you showcase your expertise in Media Studies, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Media Studies Bundle Consists of the following Premium courses: Course 01: Media and Public Relations Course 02: Journalism Course 03: Level 3- Public Relations Course 04: Newspaper Journalism Course 05: TV Presenter Online Course Course 06: Journalism: News Writing Fundamentals Course 07: Blogging Course 08: Youtube and Instagram Video Production with Editing Bootcamp Course 09: Video Editing Course 10: Social Media Strategist Training Course 11: Digital Marketing and Advertising Level 3 Course 12: British Sign Language Interpreter Training Course 13: Effective Communication Skills Diploma Benefits you'll get choosing Apex Learning for this Media Studies: Pay once and get lifetime access to 14 CPD courses Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) Curriculum of Media Studies Bundle Course 01: Media and Public Relations Networking for Success (I) Networking For Success (II) The Meet and Greet Dressing for Success Writing Setting Goals Media Relations Issues and Crisis Communication Planning Social Media (The PR Toolkit) Employee Communications Course 02: Journalism Introduction and Principles of Journalism History and Development of Journalism Interviewing Newspaper Journalism News Writing, Production and Reporting Television Journalism Radio Journalism Media Regulatory Bodies Writing Skills for Journalists Journalism law Defamation Journalism Ethics Health and Safety for Journalists Niche Journalism Tips on Writing a Good Feature Story Online and Freelance Journalism Becoming a Journalist Course 03: Level 3- Public Relation Course Introduction to Public Relations Concepts of Public Relations Management and Organisation of Public Relations Public Relations Tactics and Research Major Fields of Public Relations Practice Part I Major Fields of Public Relations Practice Part II Social Media and PR Crisis management Ethics & Professionalism in Public Relations Course 04: Newspaper Journalism Introduction and Principles of Newspaper Journalism History and Development of Newspaper Journalism Interviewing for Newspaper Journalism News Writing News Production News Reporting Writing Skills for Newspaper Journalists Newspaper Journalism law Court Reporting Journalism Ethics Niche Journalism Tips on Writing a Good Feature Story Health and Safety for Journalists Course 05: TV Presenter Online Course Who is a TV Presenter? Qualifications and Skills Required to Become a Presenter Essentials to Become a Presenter Talking To/ Speaking in Front of The Camera Talk Back and Teleprompter Creating a Showreel Interviewing Techniques Scripting Techniques Course 06: Journalism: News Writing Fundamentals Introduction Essential English Writing Headlines Writing Intros Using Quotations Structure Conclusion Course 07: Blogging Week 1 - Introduction To Building a Blog Week 2 - Organization & Mindset Week 3 - Building Out The Core Structure Of Your Blog Week 4 - Leveraging Interviews for Success Course 08: Youtube and Instagram Video Production with Editing Bootcamp Preparation for Filming Filming Your Videos Importing, Storage & Backup Editing Exporting, Publishing & Uploading Course 09: Video Editing Introduction to the Course Download Davinci Resolve Project Settings and Overview of Resolve The Media Tab Cut Tab Overview Making Ins and Outs in the Cut Tab with Precision Smart Editing Tools Trim Modes Overlay Edits Sync Audio with Video Mixing Audio Working with Transitions in Davinci Resolve Adding Effects Adding Texts Colour Tab Overview Understanding Nodes Tracing Effects Cinematic Look Viewing the Clip Fairlight Tab Fusion Tab How to Remove Green Screen Using Chroma Key Delta Keyer Delivery Tab Course 10: Social Media Strategist Training The Rise of Social Media Conducting Market Analysis Auditing Social Media Setting Goals and Selecting Platforms Creating the Social Media Policy Integrating Marketing Strategies Developing Effective Content Understanding the Popular Platforms Launching Successful Campaigns Managing the Community Providing Customer Service Measuring, Analyzing and Reporting The Social Media Strategist Career Course 11: Digital Marketing and Advertising Level 3 Introduction General Tips & Tricks Series SEO (Search Engine Optimisation) YouTube Google Adwords Google Analytics Email Marketing Linkedln Twitter Facebook Instagram Mobile App Course 12: British Sign Language Interpreter Training Course 13: Effective Communication Skills Diploma Business Communication Verbal and Non-verbal Communication Written Communication Electronic Communication Communicating with Graphic Effectively Working for Your Boss CPD 150 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Media Studies bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Media Studies is fully compatible with PC's, Mac's, laptops, tablets and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so that you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course; it can be studied in your own time at your own pace. Career path Having this various expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included You will get the PDF Certificate for the title course (Media and Public Relations) absolutely Free! Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Media and Public Relations) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.
Power Query and Power Pivot in Microsoft Excel: A Quickstart Guide
By Ideas Into Action
Power Query and Power Pivot in Microsoft Excel: A Quickstart Guide Course Description Copyright Ross Maynard 2022 Course Description Power Query and Power Pivot are two tools available in Microsoft Excel. If you are serious about data analysis, then you need to know how to use these tools. This Quickstart guide will give you the skills you need to get started with these powerful features. The Power Query tool allows you to import external data and then modify it to meet your needs, before loading it into Excel. These editing tasks are all things you can do manually in Excel, but Power Query greatly speeds things up when you have a large volume of data. The Power Pivot tool allows you to connect multiple data tables in an extended pivot table. Power Pivot also introduces new analysis and query tools to further enhance data analysis. If data analysis is your thing, then this course will help you get up to speed with these feature-filled tools. Through screen-capture video, the course provides a step-by-step guide to the foundation skills needed to use both Power Query and Power Pivot effectively. The course is designed to make your first steps into Power Query easy and to build your confidence to use them on your own. Both Power Query and Power Pivot are also available in Microsoft Power BI – the data visualisation suite. Once you have learned how to use Power Query and Power Pivot in Excel with this course, you’ll have a head start in getting to grips with Power BI Get up to speed with Power Query and Power Pivot in Microsoft Excel with this Quickstart guide. Key Learning Points On completion of the course, delegates will be able to: Use Power Query to load data from an external source into Microsoft Excel Clean and manipulate external data before loading it into Excel Consolidate separate files with Power Query Update Excel tables with new data in the same format Use Power Query to “unpivot” report tables to prepare the data for analysis Explain the core functionality of Power Pivot Link data tables together in the Power Pivot data model Create pivot tables that draw data from several source data tables Create performance measures and new analysis in the Power Pivot data model Use the most popular DAX query language functions in Power Pivot Curriculum Lesson 1: Power Query Quickstart Lesson 2: Consolidating Files with Power Query Lesson 3: Unpivoting a Table Lesson 4: Power Pivot Quickstart Lesson 5: Power Pivot – Adding Data and Functionality Lesson 6: Key DAX Functions for Power Pivot Lesson 7: The DAX CALCULATE Function Lesson 8: Key Learning Points Pre-Course Requirements There are no pre-course requirements Additional Resources Starter spreadsheets for each lesson are provided so that learners can follow the steps presented. Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel Questions What is the main feature of Power Query? The ability to link data tables together to create pivot tables that allow data to be drawn from any and all of the source tables The ability to clean and manipulate large volumes of external data efficiently and to load the result into Microsoft Excel The removal of Microsoft Excel’s restrictions on file sizes and the number of rows of data allowed The ability to visualise data in dashboards and management reports What is the main feature of Power Pivot? The ability to link data tables together to create pivot tables that allow data to be drawn from any and all of the source tables The ability to clean and manipulate large volumes of external data efficiently and to load the result into Microsoft Excel The removal of Microsoft Excel’s restrictions on file sizes and the number of rows of data allowed The ability to visualise data in dashboards and management reports Which of the following actions cannot be performed within Power Query? Split text into multiple columns Trimming text and removing spaces Creating calculated columns using DAX functions Make date based calculations Which of the following statements is true? You can use Power Query to combine files that have the same format and open them all in the same spreadsheet You can use Power Query to link data tables and create pivot tables that pull data items from all the linked tables You can use Power Query to create interactive dashboard reports You can use Power Query to export data files to Microsoft Access and other databases Which of the following provides a compelling case to use Power Pivot in Microsoft Excel? The data visualisation and presentation features of Power Pivot are much more powerful than those in Excel Power Pivot offers the ability to clean large files of data imported from other systems quickly Existing reports and tables can be “reverse engineered” (unpivoted) to create data tables for more advanced analysis Files sizes in Power Pivot are smaller than in Excel and there is no limit on the number of rows of data that can be stored. This makes it much faster and more efficient to use Power Pivot for large data sets Power Pivot uses analysis functions from the DAX formula language. What does “DAX” stand for? Digital Architecture Extraction Data Arbitrage Extrapolation Display Analytics Extension Data Analysis Expressions Deeply Annoying Exercise The DAX CALCULATE function is one of the most powerful and useful functions available in Power Pivot. Which statement best describes it? It performs row by row calculations defined by the user and adds the total of them all together for a specified table It performs row by row calculations defined by the user and displays the maximum result for a specified table It performs a defined calculation and then applies filters specified by the user It filters the data in a specified table according to criteria set by the user As well as in Power Pivot in Microsoft Excel, in what application are DAX functions also available? Microsoft PowerPoint Microsoft Forms Microsoft Teams Microsoft Power BI How do DAX functions differ from Microsoft Excel functions? DAX functions are designed specifically for use with SQL based data sources DAX functions are completely new and provide additional functionality within Microsoft Excel DAX functions never take a cell reference or a range as reference, but instead take a column or table as reference DAX date and time functions return a date as a serial number, whereas Excel date and time functions return a datetime data type
Course Overview Direct messenger communication is more effective than Facebook posts. The faster you can answer the questions of your customers, the better response you'll get. And messenger chatbot makes you available for your customers 24/7. Learn how you can use messenger communication effectively and create your own chatbot from this Facebook Marketing and Building Messenger Chatbots course and boost your Facebook marketing skill today. In this Facebook Marketing and Building Messenger Chatbots course, you will learn how you can create a Facebook Messenger chatbot and turn your messenger inbox into a marketing platform. This course will teach you how you can create your chatbot with personalized text message conversation. You will also understand the settings of able to get an automatic notification for any emergency queries. This will also help you with messenger promotions, ad campaigns and increase sales through the chat platform. Learning Outcomes Understand how Facebook marketing works Be able to create an effective messenger chatbot Learn the functions of messenger chatbot Connect chatbot with webinars, Google sheets and other files Be able to create a highly successful or messenger ad campaign Learn how to set up SMS notifications from Facebook Messenger Develop chatbot drip campaign and attract new customers through Messenger Who is this course for? This course is for anyone who wants to learn about Facebook marketing and promote their business through Facebook. You will learn to build a messenger chatbot and be able to communicate with your customers more effectively. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Facebook Marketing and Building Messenger Chatbots is a useful qualification to possess and would be beneficial for any related profession or industry such as: Social Media Marketers Digital Marketers Social Media Influencers Small Business Owners Marketing Professionals Module 01: Introduction to Facebook Messenger Marketing Course Slides 01:40:00 MobileMonkey Support 00:05:00 Welcome to Facebook Messenger Chatbot Masterclass 00:08:00 What is messenger marketing? 00:10:00 Advantages of using Facebook messenger marketing 00:15:00 How is chatbot marketing different than other marketing channels? 00:07:00 Who can use messenger bots to their advantage? 00:05:00 Module 02: Example Use Cases For Facebook Messenger Chatbots Ecommerce chatbot strategies 00:10:00 Webinar/event registrations using chatbots 00:04:00 Lea-gen chatbot strategies 00:09:00 Using chatbots to promote educational resources 00:10:00 Using chatbots to stay in touch with your customers 00:08:00 Calculating LTV and CAC to formulate incentive plans 00:11:00 Ideas for incentive structures to promote through Facebook chatbots 00:09:00 Module 03: Psychological Principles of Persuasion in Effective Bot Design Commitment and Consistency in chatbot design 00:15:00 Increasing customer value with reciprocity 00:14:00 Using social proof to build trust and identity 00:12:00 Likability - your secret weapon to successful bot marketing 00:11:00 Using scarcity to drive your customers to convert faster 00:09:00 Understanding the Fogg Behavior Model and how to use it to your advantage 00:16:00 Module 04: Building Killer Chatbots With MobileMonkey What is MobileMonkey? 00:05:00 Creating a MobileMonkey account and connecting your Facebook page 00:06:00 Viewing active bots and adding users 00:03:00 Create your first chatbot! 00:03:00 Module 05: Learning All About The MobileMonkey Chatbot Builder Widgets, Page Flow and Organisation 00:08:00 Effective Ways of Media relation & Public Relation 01:00:00 Adding Q&A items in MobileMonkey 00:06:00 Understanding unanswered questions 00:04:00 Configuring and editing bot builder settings 00:04:00 All about the text widget 00:07:00 All about the image widget 00:01:00 All about the form widget 00:10:00 All about the quick question widget 00:07:00 All about the gif widget 00:03:00 All about the attachment widget 00:02:00 All about the attribute widget 00:02:00 All about the connection widget 00:03:00 All about the email widget 00:03:00 All about the gallery widget 00:06:00 All about the list widget 00:03:00 All about the navigate widget 00:03:00 All about the typing widget 00:03:00 All about the video widget 00:03:00 Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master What's a chat blast anyway? 00:03:00 A few useful chat blaster use cases 00:06:00 Chat blasting vs. drip campaigns 00:06:00 Planning four chat blast ideas (Part 1) 00:10:00 Planning four chat blast ideas (Part 2) 00:12:00 Organising our chat blast pages in the Mobile Monkey page builder 00:05:00 Building our coupon chat blast 00:11:00 Testing our chat blast before blasting 00:05:00 Launching our first chat blast: Naming, audience, page and purpose 00:09:00 Building a chat blast to drive phone calls 00:14:00 Building our new product line chat blast 00:16:00 Building our competitive advantage/awareness chat blast 00:19:00 Analysing chat blast results 00:02:00 Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List Why are lead magnets important? 00:05:00 Installing your chat widget on a WordPress site 00:06:00 Installing your chat widget on a Shopify site 00:01:00 Installing your chat widget through Google Tag Manager 00:05:00 Link to the messenger and adding it to emails and blogs 00:10:00 Adding the checkbox plugin to your web forms 00:03:00 How to use Facebook Comment Guards 00:17:00 Creating Facebook messenger landing pages 00:13:00 Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! What are Facebook Messenger Ads? 00:06:00 Messenger ads best practices and sample strategies 00:12:00 Creating a new messenger ad campaign on Facebook 00:09:00 Designing a messenger ad 00:14:00 Completing messenger campaign creation in Facebook ads manager 00:07:00 Drafting our mobile monkey messaging campaign blueprint 00:07:00 Creating and naming all our pages in MobileMonkey 00:04:00 Building our messenger landing page in Mobile Monkey 00:04:00 Finishing all the other Facebook messenger bot pages 00:14:00 Duplicating your ad groups to try different targeting settings 00:08:00 Setting up MobileMonkey Q&A and other loose ends 00:07:00 Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage What are audiences in MobileMonkey 00:08:00 Creating an all contacts and gender-based audience 00:04:00 Timezone and last active based audiences in mobile monkey 00:07:00 Creating an audience based on a custom variable 00:07:00 Module 10: Building Our First MobileMonkey Drip Campaign! What are the drip campaigns and drip campaign best practices? 00:07:00 Practical and useful drip campaign ideas 00:07:00 Building and reviewing our drip pages in MobileMonkey 00:08:00 Creating and launching our first MobileMonkey drip campaign 00:09:00 Module 11: Using the RSS Blaster in MobileMonkey RSS feed step by step and best practices 00:10:00 Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 00:03:00 Creating a connection to Google Sheets 00:14:00 Creating a connection to GoToWebinar 00:10:00 Send new leads to your CRM (Hubspot) 00:08:00 Send an SMS to your sales team when a contact requests a callback 00:10:00 Module 13: Understanding Your MobileMonkey Audience Insights Contacts - searching, exporting and deleting 00:03:00 Audiences in MobileMonkey 00:02:00 Forms - what they are and how to use them 00:02:00 Bot analytics - how to find useful information using Mobile Monkey analytics 00:03:00 Module 14: Staying on Facebook's Good Side: Chatbot Compliance What you need to know about staying compliant with Facebook 00:04:00 Getting approved for subscription messaging 00:09:00 Module 15: Conclusion ... Goodbye for now but stay in touch! Thank you, getting help, final thoughts 00:05:00
