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The aim of this course is to provide learners with a foundational understanding of the key concepts and principles that form the basis of modern marketing. Learners will gain a comprehensive understanding of the role of marketing in creating customer value, identifying and analyzing customer needs and desires, and developing effective marketing strategies that meet the needs and desires of customers. The course will also cover the latest developments in marketing concepts and practices, including customer satisfaction and value creation, market planning and marketing mix, and current and future trends in marketing.  After the successful completion of the course, you will be able to learn about the following, Define marketing principles and concepts. Differentiate between customer needs, wants, and desires. Understand how customer satisfaction contributes to value creation. Explore current and future marketing trends. Apply market planning and the marketing mix to strategic initiatives. Delve into the essentials of marketing, from defining principles and understanding customer distinctions to applying market planning and the marketing mix strategically. This course equips participants with a deep understanding of how customer satisfaction contributes to value creation, ensuring a solid foundation in marketing concepts and practices.   Master the fundamental concepts of marketing with this course, covering principles, customer distinctions, and the critical link between customer satisfaction and value creation. Participants will gain insights into applying strategic market planning and the marketing mix, preparing them for diverse roles in marketing, planning, and strategy development. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamental Concepts in Marketing Self-paced pre-recorded learning content on this topic. Fundamental Concepts in Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Analyst Market Strategist Customer Experience Specialist Marketing Planner Value Creation Consultant Trend Analyst Strategic Marketing Coordinator Marketing Mix Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of a "Managing International Trade" course is to provide students with an in-depth understanding of the principles, practices, and policies related to international trade. The course typically covers topics such as international trade theory, trade policies, trade agreements, export and import procedures, international payment methods, global supply chains, international marketing, and cross-cultural communication.After the successful completion of the course, you will be able to learn about the following, General agreement on tariffs and trade. Principles of General Agreement on Tariffs and Trade. World trade organisation. Global Competitiveness Models of International Business. Regional Trading Blocs. Major Trade Blocs - ASEAN, EU, MERCOSUR, NAFTA. The aim of a Managing International Trade course is to provide students with an in-depth understanding of the principles, practices, and policies related to international trade. The course typically covers topics such as international trade theory, trade policies, trade agreements, export and import procedures, international payment methods, global supply chains, international marketing, and cross-cultural communication. This course provides a comprehensive understanding of the challenges and opportunities associated with conducting business across borders. The course covers key topics such as international trade policies, global market entry strategies, international legal and regulatory frameworks, and the role of technology in facilitating international trade. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing International Trade Self-paced pre-recorded learning content on this topic. Managing International Trade Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor International Trade Manager Export Manager Import Manager Supply Chain Manager Global Business Development Manager International Marketing Manager Trade Compliance Manager Customs Broker International Logistics Manager International Business Consultant. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Upon completion, you'll master: Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making. Understand the nature and application of behavioural theories in relation to consumer decision-making. Understand and apply the recommendation of different models used in consumer behavior and decision-making. This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes. This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Behavior Models And Theories Self-paced pre-recorded learning content on this topic. Consumer Behaviour Models and Theories Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Market Research Manager Behavioural Economist Consumer Insights Consultant Decision Making Strategist Consumer Psychology Researcher Consumer Insights Analyst Behavioral Scientist Market Intelligence Specialist Customer Experience Designer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course explores two main perspectives on understanding organisations - the rational system and the natural system - examining their defining characteristics and selected thoughts from influential theorists such as Taylor, Fayol, Weber, Simon, Mayo, Barnard, Selznick, and Parson.Through a comparison and contrast of the rational and natural system theorists, this course aims to provide a comprehensive understanding of how different approaches to organisation theory can shape our understanding of how organisations function and survive.After the successful completion of the course, you will be able to learn about the following, Understand the organisation as a rational system. Defining characteristics of rationality. Selected thoughts such as Taylor, Fayol, Weber, and Simon of the rational perspective. Understand the organisation as a natural system. Differentiate Rational and natural theorists. Understand distinctive theories of organisation survival. Selected thoughts such as Mayo, Barnard, Selznick, and Parson of the natural perspective. Concluding remarks on the rational and natural system theorists. This course explores two main perspectives on understanding organisations - the rational system and the natural system - examining their defining characteristics and selected thoughts from influential theorists such as Taylor, Fayol, Weber, Simon, Mayo, Barnard, Selznick, and Parson. Through a comparison and contrast of the rational and natural system theorists, this course aims to provide a comprehensive understanding of how different approaches to organisation theory can shape our understanding of how organisations function and survive. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Advanced Discussion on Rational and Natural Theorists Self-paced pre-recorded learning content on this topic. Advanced Discussion on Rational and Natural Theorists Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Undergraduate or graduate students Business professionals management professionals human resources professionals Entrepreneurs or business owners seeking to better understand their organizations Researchers or academics studying organizational theory Anyone interested in gaining a deeper understanding of how organizations function and survive. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of a course on Planning and Operating a Business is to equip students with the knowledge and skills needed to start, operate and grow a successful business. By the end of the course, students should have a clear understanding of the various elements involved in the planning and execution of a business venture, including market research, financial projections, legal and regulatory requirements, funding options, and operational strategies.After the successful completion of the course, you will be able to learn about the following, Learn how to run a business. Understand the Requirements of a financial plan. Learn what the marketing plan is. Understand the business plan and its contents. The aim of a Planning and Operating a Business course is to equip students with the knowledge and skills needed to start, operate and grow a successful business. By the end of the course, students should have a clear understanding of the various elements involved in the planning and execution of a business venture, including market research, financial projections, legal and regulatory requirements, funding options, and operational strategies. The course is designed to provide students with a comprehensive understanding of the challenges and opportunities involved in starting and running a business and the tools and resources needed to navigate those challenges successfully. By the end of the course, students should be able to develop and implement a solid business plan, make informed decisions, and manage their business effectively. This course typically covers the key elements involved in starting and running a successful business. Students will learn about the importance of developing a comprehensive business plan, including market research, financial projections, and operational strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Planning for and Operating a Business Self-paced pre-recorded learning content on this topic. Planning and Operating a Business Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Entrepreneurs Small business owners Startup founders Business development managers Operations managers Financial analysts Marketing managers Project managers Consultants Business advisors Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the Managing and Improving Quality in Health and Social Care course is to provide learners with an understanding of the principles and practices of quality management in health and social care settings. The course aims to equip learners with the necessary knowledge and skills to manage and improve the quality of care provided to service users. By the end of the course, learners should be able to understand the importance of quality management, identify and implement quality improvement initiatives, and evaluate the effectiveness of quality management systems. After the successful completion of the course, you will be able to: Understand the concept and importance of stakeholders in Quality Improvement Learn about the duties and responsibilities of the stakeholders in healthcare Appreciate the stakeholder's perspectives and analysis Comprehend the four and nine-sector table analysis Understand the concept of the synergy model in health and social care Look into the quality measurement and its framework This course covers the fundamental principles of quality improvement in health and social care. Students will learn about the key stakeholders involved in quality improvement, their responsibilities and perspectives. The course will also explore various models and frameworks for quality improvement, such as the four and nine-sector table analysis and the synergy model. In addition, students will gain an understanding of the process of measuring and evaluating quality in healthcare. By the end of the course, students will have the knowledge and skills necessary to manage and improve quality in health and social care settings. This course covers the fundamental principles of quality improvement in health and social care. Students will learn about the key stakeholders involved in quality improvement, their responsibilities and perspectives. The course will also explore various models and frameworks for quality improvement, such as the four and nine-sector table analysis and the synergy model. In addition, students will gain an understanding of the process of measuring and evaluating quality in healthcare. By the end of the course, students will have the knowledge and skills necessary to manage and improve quality in health and social care settings. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing and Improving Quality in Health and Social Care - N Self-paced pre-recorded learning content on this topic. Managing and Improving Quality in Health and Social Care Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Healthcare Manager Social Care Manager Equality, Diversity and Inclusion (EDI) Manager HR Manager or HR Business Partner Healthcare Professional Social Care Professional Nurse or Caregiver Medical or Allied Health Professional Diversity and Inclusion (D&I) Consultant Employee Relations Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Intercultural Management in Selected Countries aims to provide a comprehensive understanding of the unique challenges and cultural dynamics in key business regions like Germany, USA, and China. Participants will delve into the critical role of intercultural communication, examining its profound impact on effective management practices. The course will guide students in exploring and enhancing intercultural competence through targeted training and education, while also analyzing evolving trends in global business operations and the significance of cultural diversity in shaping effective intercultural management strategies.After the successful completion of the course, you will be able to learn about the following: Study the specific challenges and cultural influences of intercultural management in selected countries, such as Germany, USA, and China. Discuss the importance of intercultural communication and its impact on intercultural management. Explore intercultural competence and its development through training and education Analyze trends in intercultural management and its significance in global business operations. Discuss the impact of globalization and cultural diversity on the development and effectiveness of intercultural management. The objective of this course is to delve into the intricacies of intercultural management in selected countries like Germany, USA, and China. Participants will study specific challenges and cultural influences unique to each region, emphasizing the importance of intercultural communication in effective management. Through exploration of intercultural competence, attendees will learn how training and education contribute to skill development. The course further delves into analyzing global trends in intercultural management, highlighting its crucial role in the evolving landscape of global business operations amidst the impact of globalization and cultural diversity. This Professional Certificate Course in Intercultural Management in Selected Countries aims to provide a comprehensive exploration of the challenges and cultural nuances in intercultural management within specific nations like Germany, USA, and China. Participants will delve into the significance of intercultural communication, understanding its profound impact on effective management practices. The program further delves into the development of intercultural competence through training and education, analyzing evolving trends in intercultural management within the context of global business operations. Throughout the course, participants will critically examine the influence of globalization and cultural diversity on shaping and enhancing intercultural management strategies. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Intercultural Management in Selected Countries Self-paced pre-recorded learning content on this topic. Intercultural Management In Selected Countries Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Global Business Professionals Multinational Project Managers Cross-Cultural Team Leaders International Business Students Human Resource Managers Diplomats and International Relations Practitioners Professionals Engaged in Global Trade Executives Expanding Operations Abroad Cultural Liaisons in Organizations Individuals Seeking Career Advancement in Global Settings Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the Nature and Importance of Entrepreneurship module is to provide the learners with a comprehensive understanding of the concept of entrepreneurship, its nature, and its importance in the global economy. After the successful completion of the course, you will be able to learn about the following, Understand tourism planning and its role. Integrated planning Appreciate planning Components Explore the Importance of Tourism Planning and the Need for Tourism Planning Know about the tourism development process and learn the techniques of Tourism Market analysis and the International Tourism Market. Understand the Socioeconomic analysis of International tourism Explore the Tourism Legal issues Get the skills of Development of Tourist spot master plans Prepare Economic feasibility This module gives students an in-depth understanding of the complex process of international tourism planning and development. Through engaging lectures, case studies, and group projects, students will explore the various stages of tourism planning and development, from initial concept and feasibility studies to implementation and monitoring. They will also gain insights into the role of different stakeholders involved in the tourism industry and their influence on the planning and development process. This course will provide a comprehensive understanding of the tourism planning and development process through a dynamic combination of theoretical concepts, real-world case studies, and hands-on projects. Over this course, you will gain insight into the key components of tourism planning and development, including market analysis, socioeconomic analysis, and legal issues. You will learn how to develop effective and sustainable tourism master plans and how to assess the economic feasibility of tourism development projects. Additionally, you will explore the importance of integrated planning and the role of various stakeholders in the tourism industry. Whether you are an aspiring tourism professional, a seasoned practitioner, or simply passionate about responsible tourism, this course will equip you with the knowledge and skills needed to impact the tourism industry positively. This module gives students an in-depth understanding of the complex process of international tourism planning and development. Through engaging lectures, case studies, and group projects, students will explore the various stages of tourism planning and development, from initial concept and feasibility studies to implementation and monitoring. They will also gain insights into the role of different stakeholders involved in the tourism industry and their influence on the planning and development process. This course will provide a comprehensive understanding of the tourism planning and development process through a dynamic combination of theoretical concepts, real-world case studies, and hands-on projects. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. International Tourism Planning and Development Process Self-paced pre-recorded learning content on this topic. International Tourism Planning and Development Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Tourism Planner Tourism Project Manager Destination Marketer Tour Operator Hotel Manager Travel Agent Tourism Development Officer Sustainable Tourism Consultant Tourism Researcher Event Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

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Boost Your Career By Enrolling In This Teaching English: 120 hours TEFL / TESOL - CPD Certified Bundle To Overcome Your Challenges! 5 in 1 Teaching English: 120 hours TEFL / TESOL - CPD Certified Bundle Improve your knowledge and enhance your skills to succeed with this Teaching English: 120 hours TEFL / TESOL - CPD Certified bundle. This Teaching English: 120 hours TEFL / TESOL - CPD Certified bundle is designed to build your competent skill set and enable the best possible outcome for your future. Our bundle is ideal for those who aim to be the best in their fields and are always looking to grow. This Teaching English: 120 hours TEFL / TESOL - CPD Certified Bundle Contains 5 of Our Premium Courses for One Discounted Price: Course 01: TEFL / TESOL Teacher Training + English Grammar Course 02: Complete English Course - Beginner Level Course 03: British English Pronunciation & Accent Course Course 04: Functional Skills English Course 05: ESOL (English to Speakers of Other Languages) So enrol now in this Teaching English: 120 hours TEFL / TESOL - CPD Certified Today to advance your career! Start your learning journey straightaway! This course curriculum has been designed by experts with years of experience behind them. The Teaching English: 120 hours TEFL / TESOL course is extremely dynamic and well-paced to help you understand with ease. You'll discover how to master the Teaching English: 120 hours TEFL / TESOL skill while exploring relevant and essential topics. Assessment Process Once you have completed all the courses in the bundle, you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards. CPD 230 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Teaching English: 120 hours TEFL / TESOL - CPD Certified bundle is suitable for everyone. Requirements Teaching English: 120 hours TEFL / TESOL - CPD Certified You will not need any prior background or expertise. Career path This Teaching English: 120 hours TEFL / TESOL - CPD Certified bundle will allow you to kickstart or take your career in the related sector to the next stage. Certificates Digital certificate Digital certificate - £10 Hard copy certificate Hard copy certificate - £29 You can order your hard copy certificates at the cost of £29 (for each course).