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The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns. After the successful completion of the course, you will be able to learn about the following,   Marketing Communications. The Role Of Marketing Communication. The Marketing Communications Mix. Effectiveness Of The Promotional Tools. Management Of The Promotional Tools. Word-Of-Mouth Communications. Branding. Process Of Diffusion. Framework for analyzing marketing communication process. Introduction to Marketing Communication is a foundational course that provides an overview of the various elements that make up the marketing communication mix. It covers advertising, public relations, sales promotion, personal selling, direct marketing, and digital marketing, among other topics. The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Marketing Communication Self-paced pre-recorded learning content on this topic. Introduction to Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Public Relations Professionals Sales Professionals & Media Planners Entrepreneurs & Market Analysts Marketing& Brand Managers Marketing Communication Specialists Product Managers Marketing Researchers Copywriters & Graphic Designers Digital Marketing Specialists & Social Media Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this module is to provide a comprehensive understanding of international tourism, including its historical development, current trends, economic, social, cultural, political, and environmental impacts.  After the successful completion of the course, you will be able to learn about the following, Differentiate between International tourists and Domestic tourists. Understand Tourism Dimensions. Know about the Economic importance of tourism. Appreciate the Factors influencing travel. Explore the factors influencing the location of tourism. Understand the tendency of people travels. This program is designed to provide students with a comprehensive understanding of international tourism and its multifaceted impacts on economies, societies, cultures, politics, and the environment. Through a series of interactive and engaging lectures, discussions, case studies, and group projects, students will gain insights into the complex and dynamic nature of the tourism industry and its challenges and opportunities in the globalized world. In the first few weeks of the program, students will explore the historical development of international tourism and the factors that have contributed to its growth and evolution. They will also analyze current trends in international tourism, such as the rise of sustainable tourism, the impact of technology, and the changing preferences and behaviours of tourists. Additionally, students will critically examine the economic impacts of tourism, including its role in job creation, foreign exchange earnings, and economic development, as well as the potential negative consequences such as overreliance on tourism, leakage, and seasonality. The aim of this module is to provide a comprehensive understanding of international tourism, including its historical development, current trends, and economic, social, cultural, political, and environmental impacts.  VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to International Tourism Self-paced pre-recorded learning content on this topic. Introduction to International Tourism Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Travel agents Tour operators Hotel and restaurant managers Destination marketers Event planners Policymakers in the tourism and hospitality sectors Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the Analyzing Organization and Structure of the Commercial Banking Industry course is to provide students with a comprehensive understanding of the organization and structure of the commercial banking industry. After the successful completion of the course, you will be able to learn about the following, Understanding Organisational Structure of Commercial Banks, and types of Banking Organisations. Key Roles & Responsibilities of Commercial Banks. Understanding Powers of Commercial Banks. Understanding Bank Rate and its Types. International Banking System. Types of International Banking Offices. Types of International Banking Services. Understanding SWIFT. Organisational Structures in Multinational and International Banking. Understanding The International Money Market (IMM). The Structure and Functions of the Federal Reserve System. The aim of the Analyzing Organization and Structure of the Commercial Banking Industry course is to provide students with a comprehensive understanding of the organization and structure of the commercial banking industry. By the end of the course, students should be able to analyze the various aspects that make up the industry and evaluate their implications on the broader financial system. Students will also develop skills in critical thinking and analysis that are relevant to careers in banking, finance, and related fields. The Analyzing Organization and Structure of the Commercial Banking Industry course provides an in-depth exploration of the organization and structure of the commercial banking sector. Students will examine key aspects such as the regulatory environment, market structure, financial instruments and innovation, risk management, and competitive dynamics. By the end of the course, students should be able to analyze the complexities of the commercial banking industry and its role in the broader financial system. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Analysing Organisation and Structure of the Commercial Banking Industry Self-paced pre-recorded learning content on this topic. Analysing Organisation and Structure of the Commercial Banking Industry Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Commercial Banker Investment Banker Credit Analyst Risk Manager Financial Analyst Treasury Manager Regulatory Compliance Officer Market Research Analyst Business Development Manager Relationship Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of a course on healthcare quality management tools and techniques is likely to provide students with an understanding of various quality management tools and techniques that can be used to improve healthcare services. After the successful completion of the course, you will be able to: Defining the concept of Change Management and change resistance. Explaining the types and causes of change resistance. Learning the various strategies for overcoming resistance to change. Understanding the concept, elements, and steps of the Change Management plan. Learning the concept, levels, and causes of conflicts. Understanding the concept, benefits, and principles of Quality of Care. A course on healthcare quality management tools and techniques is designed to provide students with an understanding of various tools and techniques used to improve healthcare services. The course may cover topics such as process improvement, data analysis, root cause analysis, and quality measurement. Students may learn how to use these tools and techniques to identify areas for improvement in healthcare services and implement changes to improve patient outcomes and satisfaction. The course may also cover regulatory requirements related to healthcare quality management and strategies for effective communication and collaboration within healthcare teams. Upon completion of the course, students should have a better understanding of the importance of quality management in healthcare, and the practical skills needed to improve the quality of healthcare services. The aim of a course on healthcare quality management tools and techniques is likely to provide students with an understanding of various quality management tools and techniques that can be used to improve healthcare services. The course may cover topics such as process improvement, data analysis, root cause analysis, and quality measurement. Students may learn how to use these tools and techniques to identify areas for improvement in healthcare services, and how to implement changes to improve patient outcomes and satisfaction. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Healthcare Quality Management Tools and Techniques - N Self-paced pre-recorded learning content on this topic. Healthcare Quality Management Tools and Techniques Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Healthcare Manager Social Care Manager Equality, Diversity and Inclusion (EDI) Manager HR Manager or HR Business Partner Healthcare Professional Social Care Professional Nurse or Caregiver Medical or Allied Health Professional Diversity and Inclusion (D&I) Consultant Employee Relations Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.After the successful completion of the course, you will be able to learn about the following, Understand the influence of culture on consumer behavior with marketing communication as a moderator. Understand the direct influence of marketing communication on consumer behavior. Understand the influence of psychological factors on purchasing decisions. Marketing as a set of tools and business philosophy. The nature of scientific paradigms. Philosophical thoughts such as what do we know? And how do we know? Marketing development as a science and historical context of early science. Theory verification versus theory discovery. Methods bias in marketing research. Suitable paradigm for marketing and the process of scientific marketing research. Understand theory first or data first? Understand marketing thoughts and philosophies such as scientific relativism and scientific realism. Understand the view of reality and marketing research reliance on realism and relativism. Marketing planning conceptual framework. This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?" VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Self-paced pre-recorded learning content on this topic. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Marketing professionals seeking to expand their knowledge and skills. Students studying marketing or related fields. Business owners and entrepreneurs. Researchers and academics who are interested in the philosophy and methodology of marketing research. Professionals in related fields such as advertising, public relations, and market research. Anyone who wants to understand the basics of marketing. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a thorough understanding of the marketing planning process, including the key components and strategies involved. The course will cover topics such as defining a marketing plan, strategic marketing planning process, marketing planning and marketing strategy, components of marketing planning, and distribution strategies for products and services. After the successful completion of the course, you will be able to learn about the following, Defining Marketing plan. Understanding strategic marketing planning process. Understanding marketing planning and marketing strategy. Learning the Components of marketing planning. Understanding the distribution strategies for products and services. Marketing planning is a critical process for any organization that wants to succeed in today's competitive business environment. This course will provide learners with a comprehensive understanding of the marketing planning process, including the key components and strategies involved. The course will begin by defining what a marketing plan is and why it is essential for businesses to have one. Learners will then gain an understanding of the strategic marketing planning process, which involves analyzing the market, defining target customers, developing marketing objectives, and creating a marketing mix to achieve those objectives. Marketing planning is a critical process for any organization that wants to succeed in today's competitive business environment. This course will provide learners with a comprehensive understanding of the marketing planning process, including the key components and strategies involved. The course will begin by defining what a marketing plan is and why it is essential for businesses to have one. Learners will then gain an understanding of the strategic marketing planning process, which involves analyzing the market, defining target customers, developing marketing objectives, and creating a marketing mix to achieve those objectives. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing planning and strategy Self-paced pre-recorded learning content on this topic. Marketing Planning and Strategy Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Management Consultants Strategy Planners Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a thorough understanding of the interrelationships between marketing and other business functions, the essential role, structure, and operations of the marketing department, the scope of marketing operations, and the roles and responsibilities of marketing managers. The course will also cover the role and traits of marketing leaders, transformational and transactional theory of leadership, the elements of transformational leadership, the effectiveness of transformational marketing leaders and managers, features and elements of entrepreneurial marketing, drafting an entrepreneurial marketing plan, and the role of an entrepreneurial marketing manager. After the successful completion of the course, you will be able to learn about the following, Interrelationships Between Marketing And Other Business Functions. Essential Role, Structure And Operations Of The Marketing Department. Scope Of Marketing Operations. Roles And Responsibilities Of Marketing Managers. Role And Traits Of Marketing Leader. Transformational And Transactional Theory Of Leadership Elements Of Transformational Leadership Effectiveness Of Transformational Marketing Leaders And Managers. Features And Elements Of Entrepreneurial Marketing Drafting An Entrepreneurial Marketing Plan. Role Of Entrepreneurial Marketing Manager Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department. Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing Function Interrelationships and Entrepreneurial Marketing Self-paced pre-recorded learning content on this topic. Marketing Function Interrelationships and Entrepreneurial Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Supply Chain Managers Operations Managers Start-up Founders and Entrepreneurs Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course aims to provide students with a comprehensive understanding of the legal and institutional framework of business, as well as the principles and dynamics of contracts. Students will learn the basic requirements of contracts, the genuineness of assets, the statute of fraud, contract modification, discharge of contracts, and third-party remedies. The course will also cover the Uniform Commercial Code, express and implied contracts, quasi-contracts, mutuality, and enforceability. By the end of the course, students will have the knowledge and skills necessary to analyze and negotiate contracts and understand the legal implications of business transactions, thereby enabling them to make informed decisions regarding contracts and business regulations. After the successful completion of the course, you will be able to learn about the following, Contractual Environment: Basic requirements of a contract. Genuineness of assets. Statute of Fraud. Contract Modification. Discharge of a contract. Third-party remedies. The Uniform Commercial Code Express Contract Implied Contract act Contract Implied in Law: Quasi-Contract Mutuality Enforceability This course aims to equip students with a thorough understanding of the legal and regulatory environment of business, including the constitutional basis for business regulation and protecting a business organization, as well as the key principles of law and institutionalization. Students will learn how to analyze the political, legal, and regulatory environment and gain a comprehensive understanding of the contractual environment, including the basic requirements of contracts, the genuineness of assets, the statute of fraud, contract modification, discharge of contracts, third-party remedies, and the Uniform Commercial Code. The course will also cover the different types of contracts and their enforceability, including express and implied contracts, quasi-contracts, mutuality, and enforceability. To provide students with a comprehensive understanding of the legal and regulatory environment of business, including the constitutional basis for business regulation, protecting a business organization, and the role of law and institutionalization. Students will learn to investigate the political, legal, and regulatory environment, and to analyze the various dimensions of law and organizations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Contractual Dynamics of the Business Environment Self-paced pre-recorded learning content on this topic. Contractual Dynamics Of The Business Environment Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Contract Analyst Contract Administrator Legal Contracts Manager Contract Specialist Procurement Contract Manager Contract Compliance Officer Contracts Coordinator Contract Negotiator Contract Manager Business Contract Consultant Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

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