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Overview Ultimate Digital Marketing Course: Learn the Essential Skills to Grow Your Business Online. This Professional Digital Marketing course will teach you everything you need to know to grow your business online. Learn about SEO, social media marketing, email marketing, and more. Start today and see results! In today's digital age, 97.8% businesses to have a strong online presence. However, many businesses don't know how to get started with digital marketing. Without a strong online presence, businesses are missing out on a huge opportunity to reach new customers and grow their sales. Or, if you are planning to start your digital marketing career but could not figure it out the prospect of digital marketing, then you are in the right place. In the UK, the average salary within digital marketing is £32,000 per year, or £16.41 per hour. Most experienced workers make up to £47,728 per year, while entry-level careers start at £26,000. So, you are not late! Just take this ultimate professional course and start dreaming your future from today.   Key Features of Digital Marketing Course CPD Accredited Digital Marketing Course Lifetime Access Course Materials are prepared by Digital Marketing Experts   Description The Ultimate Digital Marketing Course is the perfect solution for businesses of all sizes that want to learn how to grow their business online. The course will teach you everything you need to know about digital marketing, from the basics of SEO to advanced techniques like growth hacking. You'll also get access to a community of fellow learners and experts who can help you along the way. This Ultimate Professional Digital Marketing Course is the most comprehensive and up-to-date digital marketing course available. It covers all the essential skills you need to grow your business online, including: SEO (search engine optimisation) Social media marketing Email marketing Content marketing Paid advertising Growth hacking Copywriting Design Mobile-first marketing and many more...   Learning Outcomes By the end of this course, you will be able to: Understand the basics of digital marketing Implement effective SEO strategies Use social media to reach your target audience Create and manage email marketing campaigns Develop engaging content marketing strategies Use paid advertising to boost your results Apply growth hacking techniques to your business Write effective copy that converts Design eye-catching marketing materials Create a mobile-first marketing strategy Certificate Upon successfully completing the Ultimate Digital Marketing: Social Media, SEO Content, Copywriting, Email Marketing course, you will be sent a Digital Certificate.   Who is this course for? The Ultimate Digital Marketing: Social Media, SEO Course is for anyone who wants to learn how to grow their business online. This includes: Business owners Marketing professionals Entrepreneurs Freelancers Anyone who wants to learn more about digital marketing   Requirements No formal qualification is needed for this Masterclass.   Career path SEO specialist Social media marketer Email marketer Content marketer Paid advertising specialist Growth hacker Copywriter Designer Digital marketing manager

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Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Give a compliment to your career and take it to the next level. This Profitable Online Business bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Profitable Online Business bundle will help you stay ahead of the pack. Throughout the course, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Bundle Consists of the following Premium courses: Course 01: A Profitable Online Business Masterclass Course 02: Entrepreneurship Fundamentals: 60 Day Startup Launch Blueprint Course 03: Business Law Course 04: Ecommerce Management Course 05: Business Branding Course 06: Marketing Fundamentals Course 07: Sales: Psychology of Customers Course 08: Digital Marketing and Advertising Level 3 Course 09: Business Management Advanced Diploma Course 10: Compliance & Business Risk Management Course 11: Business Writing So, enrol now to advance your career! Benefits you'll get choosing Apex Learning: One payment, but lifetime access to 11 CPD courses Certificate, student ID for the title course included in a one-time fee Full tutor support available from Monday to Friday Free up your time - don't waste time and money travelling for classes Accessible, informative modules taught by expert instructors Get 24/7 help or advice from our email and live chat teams Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) Curriculum of the Bundle Course 01: A Profitable Online Business Masterclass Module 01: Is Entrepreneurship for You Module 02: Setting Up Your Home Office Module 03: Decide Which Industry and Niche to Fill Module 04: Starting Your Business Online with Affiliate Marketing Module 05: The Importance of Digital Marketing to an Online Business Module 06: Branding Your Business Module 07: Conclusion Course 02: Entrepreneurship Fundamentals: 60 Day Startup Launch Blueprint Section 01: Reason Why Most Startups Fail Section 02: How to Discover Amazing Startup Ideas? Section 03: The Elusive Problem-Solution Fit Section 04: Evaluating the Problem-Market Fit Section 05: Draw Your Startup Blueprint Section 06: Profitable App Development Blueprint for Startups Section 07: Good Ways to get Validation for Your idea Section 08: Results of Idea Validation Course 03: Business Law Module 1: Understanding Business Law Module 2: European Community Law Module 3: The Court System Module 4: Civil and Alternative Dispute Resolution Module 5: Contract & Business Law Module 6: Employment Law Module 7: Agency Law Module 8: Consumer Law and Protection Module 9: Law of Tort And Much More..... Course 04: Ecommerce Management Introduction to Electronic Commerce E-Commerce Strategy and Implementation Customer Service Products, Brands, and Services Content Planning and Production Use of Social Networks Marketing _ Advertising Creating an Engaging User Experience Transaction Management E-Commerce Analytics Course 05: Business Branding Promo Video Chapter1 Chapter2 Chapter3 Chapter4 Chapter5 Chapter6 Chapter7 Chapter8 Chapter9 Chapter10 Chapter11 Course 06: Marketing Fundamentals Module 01: Introduction to Marketing Fundamentals Module 02: Definitions of Marketing Module 03: Traditional vs Contemporary Marketing Module 04: Marketing Management Orientations Module 05: Understand your Customers Module 06: Segmentation Course 07: Sales: Psychology of Customers Introduction Introducing A.S.K - concentrating on 'A' for ATTRACT. Section 3 The 'S' of A.S.K. - SERVING Section 4 The K of A.S.K Section 5 ...And lastly... Course 08: Digital Marketing and Advertising Level 3 Module 01: Introduction Module 02: General Tips & Tricks Series Module 03: SEO (Search Engine Optimisation) Module 04: YouTube Module 05: Google Adwords Module 06: Google Analytics Module 07: Email Marketing Module 08: Linkedln Module 09: Twitter Module 10: Facebook Module 11: Instagram Module 12: Mobile App Course 09: Business Management Advanced Diploma Module 01: Introduction Module 02: Operations Management Module 03: Introduction to Business Analysis Module 04: Strategic Analysis and Product Scope Module 05: Project Management Module 06: Development and Succession Planning Module 07- Process Management Module 08: Planning & Forecasting Operations Module 09: Performance Management Module 10: Management of Cash and Credit Module 11: Managing Risk and Recovery Module 12: Quality Management Module 13: Communication Skills Module 14: Business Environment Module 15: Organisational Skills Module 16: Negotiation Techniques Module 17: Human Resource Management Module 18: Motivation and Counselling Module 19: Customer Service Module 20: Time Management Module 21: Conflict Management Course 10: Compliance & Business Risk Management Module 1: Introduction to Compliance Module 2: Five basic elements of compliance Module 3: Compliance Management System (CMS) Module 4: Compliance Audit Module 5: Compliance and Ethics Module 6: Risk and Types of Risk Module 7: Introduction to Risk Management Module 8: Risk Management Process Course 11: Business Writing Words to Cut Building Strong Sentences SCQA How to Write Punchy Summaries Words that Work, Feedback that Improves Proof Reading Makes Perfect CPD 115 CPD hours / points Accredited by CPD Quality Standards Requirements There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various expertise will increase the value in your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (A Profitable Online Business Masterclass) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Bose, the headphone company, spends 90% of their budget on advertising. As a result, they are one of the most recognizable and successful brands out there. What you should take away from this is that marketing is an amazing tool if you can utilize it the right way, and if your business is going through hard times, marketing definitely might be able to help you reach a better status. Don't worry though, because this course is definitely going to help you, as it teaches you to market on multiple different platforms. First, you will be introduced to advertising and the different advertising concepts, like USP and AIDA. If you follow the course closely enough you may even pick up some branding tips as well. Following that you will take a step-by-step journey through the process of beginning affiliate marketing, selecting a product to promote, setting up a basic website blog and promoting your site. That's not all; you will also learn how to advertise on smartphones -the new wonder of the modern era. So stop wasting time, and get this amazing course right now. Course Highlights Certified Diploma in Internet Advertisement is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Certified Diploma in Internet Advertisement into 17 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 10 hours, 10 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Certified Diploma in Internet Advertisement Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Certified Diploma in Internet Advertisement is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Certified Diploma in Internet Advertisement is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. INTRODUCTION: WHAT IS AFFILIATE MARKETING? 01:00:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 00:30:00 CHOOSING AN AFFILIATE PRODUCT 00:30:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 00:30:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 01:00:00 POSTING TO YOUR BLOG 00:30:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 00:30:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:30:00 CREATING YOUR OWN WEBSITE 00:30:00 Mock Exam Mock Exam- Certified Diploma in Internet Advertisement 00:20:00 Final Exam Final Exam- Certified Diploma in Internet Advertisement 00:20:00

The aim of the Understanding the Recruitment and Selection Processes course is to provide students with a thorough understanding of the recruitment and selection process in organizations. The course aims to develop students' knowledge and skills in areas such as job analysis, sourcing candidates, assessing candidate suitability, and making the final hiring decision. After the successful completion of the course, students will be able to learn about the following, Human Resources in Health and Social Care. HSC Recruitment and Selection Principles. Factors Involved in The Planning of Recruitment and Selection Procedure. Elements of Job Description and Person Specifications. Steps To Run an Effective Recruitment Ad Campaign. Popular Advertising Forms in Circumstances To Seek Specialist Expertise in Recruitment and Benefits Of Staff Training in the HSC Sector. Steps in Selection Process. The Legislative and Policy Frameworks for HSC Organisations. Regulatory Bodies for HSC in the UK. Working Hours and Work-Life Balance in HSC. The Understanding the Recruitment and Selection Processes course is designed to provide students with a comprehensive understanding of the recruitment and selection process in organizations. The course will cover various aspects of recruitment and selection, including job analysis, sourcing candidates, assessing candidate suitability, and making the final hiring decision. The course will explore different recruitment and selection methods, such as job postings, social media recruiting, employee referrals, and recruiting agencies. Students will also learn about the legal and ethical considerations of recruitment and selection, including equal employment opportunity laws and the importance of avoiding discrimination. Understanding the Recruitment and Selection Processes course is designed to provide students with a comprehensive understanding of the recruitment and selection process in organizations. The course covers key topics such as job analysis, sourcing candidates, assessing candidate suitability, and making the final hiring decision. Throughout the course, students will learn about different recruitment and selection methods, including job postings, social media recruiting, employee referrals, and recruiting agencies. They will also learn about the legal and ethical considerations of recruitment and selection, including equal employment opportunity laws and the importance of avoiding discrimination. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding the Recruitment and Selection Processes - N Self-paced pre-recorded learning content on this topic. Understanding the Recruitment and Selection Processes Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Human Resources Manager Talent Acquisition Specialist Recruitment Coordinator Recruitment Manager HR Business Partner Staffing Manager Recruitment Consultant Recruitment Advertising Specialist HR Generalist Talent Management Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Description: Internet marketing is the process of advertising or promoting brand, products, or services online. It has been a prevalent marketing strategy since it is the easiest way to reach out to people worldwide. Learning how to do internet marketing will help to introduce your business to the public. If you want to know how to market effectively, then this is your chance to learn through this course. Learning through this is more efficient since we provide you everything you need about internet marketing so register now and start learning. Who is the course for? Employees of the business industry and other businessmen who want to learn how to advertise effectively with their customers and potential clients through internet marketing People who have an interest in internet marketing and how they can be effective marketers Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Internet Marketing Course will be very beneficial and helpful, especially to: Businessmen Entrepreneur Marketing and Promotions Specialist Marketing Manager Sales Manager Sales and Promotions Specialist. Internet Marketing Basics What is Internet Marketing? 00:15:00 Creating an Internet Marketing Plan 00:15:00 Extending Your Influence 00:15:00 E-mail Marketing 00:15:00 Search Engine Optimization (SEO) 01:00:00 Advertising Online 00:15:00 Internet Marketing What Does Internet Marketing Really Mean and Who Can Do It? 00:30:00 Concepts of Web Traffic - Why Internet Marketing Cannot Do without It 00:30:00 Monetizing the Traffic 01:00:00 Concepts of E Commerce You Will Need 00:30:00 Blogging for Building Internet Marketing Traffic 01:00:00 Article Submissions to Bring in Internet Marketing Traffic 00:30:00 Internet Marketing and Social Networking 00:30:00 Making Your Internet Marketing Venture a Full-Fledged Home Business 00:30:00 Pros and Cons of Internet Marketing 00:30:00 Conclusion 00:15:00 Fundamentals of Internet Marketing Module One - Getting Started 01:30:00 Module Two - SWOT Analysis in Marketing 00:30:00 Module Three - Marketing Research 01:00:00 Module Four - Real Time Marketing 01:00:00 Module Five - Brand Management 01:00:00 Module Six - Social Media (I) 00:30:00 Module Seven - Social Media (II) 01:00:00 Module Eight - SEO Basics 01:00:00 Module Nine - Website Characteristics 01:00:00 Module Ten - Capturing Leads 01:00:00 Module Eleven - Campaign Characteristics 01:00:00 Module Twelve - Wrapping Up 00:30:00 Internet Marketing Fundamentals Course- Activities 00:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Internet Marketing Magnetism Alter Your Focal Point 01:00:00 Trust In Individuals 01:00:00 Celebrate Living 00:15:00 Jest At Yourself 00:30:00 Wrapping Up 00:30:00 Mock Exam Mock Exam - Advanced Diploma in Internet Marketing 00:20:00 Final Exam Final Exam - Advanced Diploma in Internet Marketing 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Level 5 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited

What Will I Learn? Have theoretical knowledge on providing psychotherapy Understand various types of mental health disorders Have a knowledge on opening private practice and advertising Being aware of psychotherapeutic approaches and types The comprehensive Positive Psychiatry and Mental Health has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the Positive Psychiatry and Mental Health today, and learn from the very best the industry has to offer!