216 Courses

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Welcome to the course 00:02:00 Step 1: Pricing Policy and Pricing Objective 6 Steps of setting a Pricing policy 00:03:00 Different Pricing Objectives 00:07:00 Step 2: Estimating Demand Estimating Demand 00:07:00 Forms of Demand Curve 00:02:00 Excel: Estimating Linear Demand Curve 00:08:00 Excel: Estimating Power Demand curve with Elasticity2 00:05:00 Excel: Estimating Power Demand Curve with points2 00:03:00 Subjective Demand curve 00:01:00 Excel: Estimating Subjective Demand Curve2 00:02:00 Excel: Maximizing Revenue using Excel Solver 00:08:00 Step 3: Estimating Costs Estimating the cost function 00:05:00 Excel: Modeling Cost Function and Maximizing Profit 00:06:00 Including effect of complementary goods 00:01:00 Excel: Effect of complementary goods 00:05:00 Step 4: Analyzing competitors Analyzing Competitors 00:02:00 Step 5a : Price Bundling Strategy Price Bundling 00:07:00 Types of Bundling 00:08:00 The Bundling Problem 00:04:00 Excel: Solving Bundling problem Part 1 00:14:00 Excel: Solving Bundling problem Part 2 00:08:00 Excel: Solving Bundling problem (Price Reversal) 00:08:00 Step 5b: Non-Linear Pricing Strategies Non-Linear Pricing Strategies 00:03:00 Willingness to Pay of customers 00:03:00 Willingness to Pay of customers 00:03:00 Example Problem Statement 00:01:00 Excel: Standard Quantity Discounts 00:21:00 Excel: Two-Tier Pricing 00:04:00 Step 5c: Price Skimming Price Skimming Strategy 00:05:00 Excel: Price Skimming Strategy 00:10:00 Step 5d: Revenue Management Revenue Management 00:03:00 Excel: Handling Uncertainity 00:07:00 Appendix: Using Lookup functions 00:08:00 Appendix 1: Excel Crash Course Mathematical Formulas 00:19:00 Textual Formulas 00:17:00 Logical Formulas 00:11:00 Date-Time Formulas 00:07:00 Lookup Formulas ( V Lookup, Hlookup, Index-Match ) 00:08:00 Data Tools 00:19:00 Formatting Data And Tables 00:18:00 Pivot Tables 00:08:00 Excel Charts: Categories Of Messages That Can Be Conveyed 00:04:00 Elements Of Charts 00:05:00 The Easy Way Of Creating Charts 00:03:00 Bar And Column Charts 00:12:00 Congratulations 00:01:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Overview By the end of this Fundamentals of Transfer Pricing Strategies training course, participants will be able to: Acquire basic technical knowledge of transfer pricing Appreciate the importance of the arm's length principle Identify the different stages of a typical transfer pricing analysis Developing a high-level appreciation of the transfer pricing including tax areas and opportunities for multinationals Analyze the current transfer pricing legislative framework Be updated on recent developments in transfer pricing

Pricing can determine whether your business succeeds or fails – yet too many entrepreneurs rely on guesswork or back-of-the-napkin calculations to set prices. This learning stream reveals a proven methodology for developing a pricing strategy, as well as ways to increase customer perceptions of value so you can justify higher prices and boost margins. As part of the process, you’ll learn how investors evaluate pricing strategies, the advantages and drawbacks of different pricing models, how to calculate margins, average margins for specific industries and retail categories, how to gauge price sensitivity, and how to build a pricing profile specific to your offering based on eight key variables. Tips and examples are included for both product- and service-based businesses, as well as businesses that contend with seasonal pricing variations. The session offers guidance on bundling, discounting, and other pricing techniques, which you can apply in a workshop session that walks through the pricing strategy framework step by step.

Dive into the world of marketing with our Marketing course. From sales fundamentals to future trends, enhance your skills in sales team management, market understanding, and sales-marketing alignment. Perfect for budding marketers and sales professionals.

Retail Buying and Merchandising Level 1 Embark on your journey into the world of Retail with our Level 1 course in Retail Buying and Merchandising. Learn the basics of retail, delve into market trend analysis, and master retail pricing strategies. Explore the fascinating realm of consumer behaviour, discover the art of retail marketing and sales promotions, and delve into the psychology of retail. Gain insights into the dynamic world of multi-channel retailing, equipping yourself with the skills needed for success in the retail industry. Learning Outcomes: Conduct effective Retail Positioning and Market Trend Analysis. Implement Retail Pricing Strategies to optimize sales. Understand Consumer Behaviour dynamics in the retail industry. Leverage Retail Marketing & Sales Promotions for success. Apply Retail Psychology principles to enhance customer experience. Explore the world of multi-channel retailing for comprehensive knowledge. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Retail Buying and Merchandising Level 1 Course Syllabus Retail Buying and Merchandising Basics: Gain a fundamental understanding of retail operations, including the roles of buyers and merchandisers, inventory management, and product selection. Retail Positioning and Market Trend Analysis: Explore strategies for positioning retail businesses in the market, and learn how to analyse market trends to make informed buying and merchandising decisions. Retail Pricing Strategies: Discover various pricing strategies used in the retail industry to optimise profit margins. Consumer Behaviour in Retailing: Delve into the psychology of consumer behaviour within the retail environment, understanding how shoppers make purchasing decisions and the factors that influence them. Retail Marketing & Sales Promotions: Learn effective retail marketing techniques and sales promotion strategies to attract customers, boost sales, and create memorable shopping experiences. Retail Psychology: Explore the psychological aspects of retail, including store layout, visual merchandising, and customer engagement, to enhance the overall shopping experience and drive sales.

Retail Management with Inventory Management Diploma Master the art of retail with our Retail Management with Inventory Management Diploma. Hone your skills in Retail Management strategies and pricing. Learn inventory management to complete your Retail Management expertise. Learning Outcomes: Comprehend Retail Management fundamentals. Design a comprehensive Retail Strategy. Execute proficient Retail Buying techniques. Implement effective Retail Pricing Strategies. Optimise Inventory Management within Retail Management. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Retail Management with Inventory Management Diploma: Retail Management Basics; Acquire core concepts and skills essential for effective Retail Management. Retail Strategy: Develop and execute Retail Strategy plans aligned with Retail Management objectives. Retail Buying: Master the art of Retail Buying, utilising Retail Management insights. Retail Pricing Strategies: Construct and implement Retail Pricing Strategies, grounded in Retail Management theory. Retail Security: Heighten security measures, taking a Retail Management-focused approach. Inventory Management: Integrate Inventory Management to enhance overall Retail Management efficiency.

🚀 Unleash Profit Potential with Strategic Pricing Formulas for Business Success - Module 4: Advanced Pricing Models! 🚀   Are you tired of second-guessing your pricing strategy? Ready to take your business to new heights by mastering the art of pricing? Look no further! Welcome to Module 4 of our game-changing online course: 'Strategic Pricing Formulas for Business Success - Advanced Pricing Models.'   🌟 Unlock the Power of Advanced Pricing Models! In this cutting-edge module, we dive deep into the intricacies of strategic pricing, equipping you with the tools and knowledge needed to propel your business forward. Here's a sneak peek into the curriculum:   🚀 Module 1: Introduction Lay the foundation for success by understanding the fundamentals of pricing strategies. Discover the critical role pricing plays in shaping consumer behavior and market dynamics. Gain insights into how pricing impacts your brand perception and overall business profitability. 💡 Module 2: Pricing Models Explore a variety of proven pricing models, from cost-plus pricing to value-based pricing. Learn how to analyze market conditions and competitor pricing strategies. Master the art of setting the right price to maximize revenue and customer satisfaction. 🌐 Module 3: Advanced Pricing Models (Focus of This Course!) Now, brace yourself for the ultimate deep dive into advanced pricing strategies. Here's what you'll conquer: Dynamic Pricing Strategies:Harness the power of real-time data to adjust prices dynamically.Explore personalized pricing strategies to cater to individual customer segments. Psychological Pricing Tactics:Understand the psychology behind consumer decision-making.Implement pricing tactics that influence perception and drive purchasing behavior. Subscription and Tiered Pricing:Learn how to create irresistible subscription models.Craft tiered pricing structures that appeal to different customer preferences. Bundling and Upselling Techniques:Master the art of bundling products and services for maximum value.Implement effective upselling strategies to boost average transaction value.   🌈 Why Choose This Course? Expert-Led Learning: Benefit from the expertise of industry professionals who have mastered the art of strategic pricing. Practical Applications: Apply your newfound knowledge with real-world case studies and hands-on exercises. Lifetime Access: Enjoy continuous access to updated content, ensuring your skills remain cutting-edge. Community Support: Join a vibrant community of like-minded entrepreneurs and pricing enthusiasts.   Don't miss out on this opportunity to revolutionize your pricing strategy! Enroll now in 'Strategic Pricing Formulas for Business Success - Module 4: Advanced Pricing Models' and set your business on the path to unparalleled success. 🚀✨   💡 Enroll Today and Price Your Way to Prosperity! Course Curriculum Module 1- Introduction Overview of Pricing Models 00:00 Module 2- Pricing Models Cost-Based Pricing Pros and Cons 00:00 Market-Based Pricing Pros and Cons 00:00 Value-Based Pricing Pros and Cons 00:00 Choosing a Pricing Model 00:00 Common Mistakes in Pricing 00:00 Setting Your Price Case Study 00:00

Embark on a journey into the world of strategic analysis with this advanced course. Delve deep into risk management standards, the COSO framework for internal controls, competitive positioning strategies, BCG Matrix for portfolio analysis, pricing strategies, and the impact of economies of scale. Equip yourself with the tools and models essential for navigating complex business landscapes. This course is a comprehensive exploration of advanced tools and models crucial for strategic analysis. After the successful completion of this course, you will be able to: ⦁ Understand risk management standards' significance and application for organizational resilience and threat mitigation. ⦁ Identify components of the COSO framework for effective internal controls and risk assessment. ⦁ Analyze different types of competitive positions to strategize for market advantage. ⦁ Comprehend BCG Matrix for product/service portfolio analysis. ⦁ Explore pricing strategies and their impact on revenue and market position. ⦁ Understand economies of scale and their influence on cost efficiency and competitiveness. Elevate your risk analysis expertise with our advanced course, meticulously curated for professionals. Uncover sophisticated tools and models designed for strategic precision, empowering you to navigate complexities with confidence. Sharpen your analytical prowess and stay ahead in the dynamic business landscape. Enroll to master the art of strategic risk analysis. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Advanced Tools And Models For Strategic Analysis Self-paced pre-recorded learning content on this topic. Advanced Tools And Models For Strategic Analysis Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.  1. Risk Management Professionals 2. Financial Analysts3. Strategic Planners4. Business Intelligence Analysts5. Project Managers6. Compliance Officers7. Data Scientists8. Decision Analysts Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.