Ready to dive into the numbers without getting buried in them? This course offers a smart introduction to the world of business analytics using SASS — a widely respected tool in the data analysis landscape. Whether you're navigating spreadsheets or spreadsheets are navigating you, this course will help you make sense of the noise and focus on what matters: informed decisions based on accurate analysis. You'll explore key analytics techniques through SASS that help organisations stay ahead in a data-driven marketplace. Designed for those with an interest in decoding business performance, the course walks you through data manipulation, statistical reporting, and pattern identification using SASS. With each module, you'll gain clarity in how data speaks and how to interpret it without needing a PhD in number crunching. It’s approachable, strategic, and ideal for anyone curious about data-driven business decisions — minus the complicated jargon or tangled cables. Learning Outcomes: Understand the basics of SAS data analysis Work with SAS datasets and raw data files Use option statements, ODS statements, and date functions to streamline data analysis Learn how to use multiple SAS datasets to enhance data analysis Develop effective data analysis strategies using SAS Our Business Analytics for Beginners Using SAS course is designed to help you gain a deeper understanding of data analysis using SAS. With 13 comprehensive modules, you will learn how to work with SAS datasets and raw data files, use option statements and ODS statements to streamline your data analysis process, and use date functions to analyse time-based data. You will also learn how to use multiple SAS datasets to enhance your data analysis and develop effective data analysis strategies using SAS. This course is perfect for recent graduates, entry-level data analysts, and professionals looking to enhance their data analysis skills. Whether you're just starting out in the world of data analysis or are an experienced professional looking to take your skills to the next level, this course will provide you with the tools you need to succeed. Business Analytics for Beginners Using SASS Course Curriculum Section 01: Introduction Section 02: SAS Dataset Section 03: Raw Data File Standard And Example Section 04: Raw Data File Non Standard Section 05: Append Section 06: Option Statements Section 07: Title n Foot Note Section 08: ODS statements Section 09: Date Functions Section 10: Multiple SAS datasets Section 11: Select Group Section 12: Do Loop Section 13: Array How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Recent graduates looking to start a career in data analysis Entry-level data analysts looking to enhance their skills Professionals looking to transition into the field of data analysis Business owners looking to gain a deeper understanding of data analysis Students looking to explore the field of data analysis Career path Data Analyst: £25,000 - £40,000 Business Analyst: £30,000 - £55,000 Marketing Analyst: £25,000 - £45,000 Data Scientist: £40,000 - £80,000 Senior Business Analyst: £50,000 - £90,000 Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Content Writing & Copy Writing For SEO and Sales will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Content Writing & Copy Writing For SEO and Sales will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Content Writing & Copy Writing For SEO and Sales and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Content Writing & Copy Writing For SEO and Sales is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Content Writing & Copy Writing For SEO and Sales. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Content Writing & Copy Writing For SEO and Sales will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
The Fashion and Lifestyle Blogger Online Course teaches you how to build a blog from the ground up and grow it into a brand. You’ll learn how to plan great content, take beautiful photos, and share your style and ideas online. The course also covers how to grow your following, work with brands, earn money, and build your own unique identity as a blogger. If you love fashion, enjoy writing, or want to share your lifestyle with the world, this course gives you the tools to do it with confidence. Course Curriculum ✓ Module 01: Blogging 101 ✓ Module 02: Starting Out and Setting Up ✓ Module 03: Content Creation ✓ Module 04: Photography and Imagery ✓ Module 05: Staying Social ✓ Module 06: Networking and Events ✓ Module 07: Working with Brands ✓ Module 08: Monetising Your Blog ✓ Module 09: Building a Brand ✓ Module 10: Growing as a Blogger ✓ Module 11: The Fashion and Lifestyle Blogger Roundup (Learn more about this online course) Learning Outcomes By the end of this course, you will: Start your own fashion and lifestyle blog from scratch. Create engaging and stylish content. Take great photos that match your brand. Build a strong presence on social media. Network with other bloggers and attend events. Partner with brands and manage collaborations. Earn money from your blog in different ways. Build a personal brand that feels true to you. Keep your audience growing and engaged. Stay inspired and grow as a blogger long-term. Who is this course for? This course is for anyone who loves fashion, beauty, or lifestyle and wants to share their passion through blogging. Whether you’re starting fresh or want to boost an existing blog, this course helps you move forward with clear steps and creative ideas. Eligibility Requirements You don’t need any blogging experience to join this course. Just bring your interest in fashion or lifestyle and a desire to express yourself online. Career Path This course can open doors to blogging, social media management, content creation, and brand partnerships. It’s great for those who want to become influencers, work with fashion or lifestyle brands, or start their own creative business.
Youth Work Certificate: Youth Work Certificate Introducing the Level 2 Youth Work Certificate Course - Unlock Your Potential! Do you dream of pursuing a rewarding career that involves guiding, supporting, and empowering the next generation? If so, look no further! Our Level 2 Youth Work Certificate Course is your pathway to becoming a skilled and certified youth worker. Our Level 2 Youth Work Certificate course is thoughtfully designed by seasoned youth work professionals. The Level 2 Youth Work Certificate course covers a wide range of topics, including youth development, building rapport, handling challenges, and much more. With this Level 2 Youth Work Certificate course you will gain a comprehensive understanding of youth work essentials. Our Level 2 Youth Work Certificate course is delivered entirely online. The Level 2 Youth Work Certificate course allows you to study at your own pace, whenever and wherever suits you best. Our dedicated team of instructors is committed to your success. The Level 2 Youth Work Certificate course provides personalised feedback, guidance, and support throughout your learning journey. Don't miss this incredible opportunity. Enrol in our Level 2 Youth Work Certificate Course today and start making a meaningful impact on the world around you. Youth Work Certificate: Youth Work Certificate Upon successful completion of the Level 2 Youth Work Certificate course, you will receive a Level 2 Youth Work Certificate, a valuable testament to your expertise and dedication, giving you a competitive edge in the job market. With our Level 2 Youth Work Certificate course prepare yourself for a fulfilling career that truly matters. Who is this course for? Youth Work Certificate: Youth Work Certificate This Level 2 Youth Work Certificate course is ideal for budding youth workers or a teacher aiming to expand their skill set. This Level 2 Youth Work Certificate course is also suitable for anyone genuinely passionate about making a difference in the lives of young people. Requirements Youth Work Certificate: Youth Work Certificate To enrol in this Youth Work: Youth Work Course, students must fulfil the following requirements. To join in our Youth Work: Youth Work Course, you must have a strong command of the English language. To successfully complete our Youth Work: Youth Work Course, you must be vivacious and self driven. To complete our Youth Work: Youth Work Course, you must have a basic understanding of computers. A minimum age limit of 15 is required to enrol in this Youth Work: Youth Work Course. Career path Youth Work Certificate: Youth Work Certificate Upon completion of the Level 2 Youth Work Certificate course, you will be equipped with essential knowledge and skills to make a positive impact on the lives of young people. Youth Worker Youth Support Officer Youth Mentor Youth Development Officer Community Development Worker
Duration 2 Days 12 CPD hours This course is intended for Executives, Project Managers, Business Analysts, Business and IT stakeholders working with analysts, Quality and process engineers, technicians, managers; supervisors, team leaders, and process operators; anyone who wants to improve their Business Analysis skills. Overview After completing this course, students will know how to: Plan, manage and close requirements for software development project in reduced time using Agile Scrum practices Minimize project uncertainty and risk by applying Agile principles through the Scrum method Ensure your project delivers required functionality and adds value to the business Create an environment of self-management for your software development team that will be able to continuously align the delivered software with desired business needs, easily adapting to changing requirements throughout the process. Learn how to apply Agile Scrum by measuring and evaluating status based on the undeniable truth of working, testing software, creating a more accurate visibility into the actual progress of projects. Many of today?s Project Management and Business Analyst Professionals are finding themselves leading, managing and analyzing on Agile development teams - only to find that many of the tools and techniques applied when using a traditional project management approach no longer work as effectively or at all. In order to do more than survive in this iterative development environment, today?s Project Manager and Business Analyst must employ additional project management and business analysis tools and techniques to effectively lead their teams and deliver their projects. Introduction - Fundamentals of Agile Why Agile? Exercise 1a: Waterfall-Lean-Agile Simulation History & Mindset: Understand how the agile approach arose. The Agile Lifecycle Introducing Agile to the organization Roles and Responsibilities on an Agile project team. Understand the purpose, the concepts, the theory, and some applications around the importance of people as individuals providing value through working in teams. Establishing core hours - How will the team work during a day? How to build end-to-end systems in early iterations Exercise 1b: How to build end-to-end systems in early iterations Planning and Managing Business Analysis Communication and Performance Agile and CMMI Exercise 1c: Case Study Project Assembling the team ? Scrum Roles Value-Driven Development: Understand why agile development focuses so heavily on working products, its more general casting as 'value-driven' development, with incremental, iterative and risk-driven approaches. Themes, theory and applications. Exercise 2a: Identify the ?Product Owner? Identify Project Success Criteria Exercise 2b: Review the Scrum Cheat Sheet Establish your Agile team using RACI Exercise 2c: Build the Scrum Team Define the Product and Project Vision Envision the Product and Project outcomes Exercise 3a: Review Agile Checklist Project Chartering (Project Planning) Assemble the Agile project team ? what are their responsibilities? Compile the Product Backlog (Coarse-Grain Requirements) Discuss how to Plan Sprints and Releases Exercise 3b: Product Vision ? Goals and Strategies Establish the Project ?time-box? Exercise 3c: Create a Release Plan Embrace the High-Level (Coarse-Grain) Plan Managing different types of Personas on an Agile Project Identifying and managing ?Information Radiators? Planning in Agile Projects ? Common practices that work Determine how the team will tracking and monitoring activities Exercise 3c: Establish the Project Time-box Tools and Techniques ? Building the Scrum Task board Communications Exercise 4a: Discussion ? Tools and Techniques for Scrum Planning, Monitoring and Adapting Scrum Task Board Exercise 4c: Create a Scrum Task board ? Identify work streams Agile Estimating Agile Analysis and Design Burndown Chart Team Velocity Soft Skills Negotiation Estimating ad Prioritizing Effort Planning Releases. Understand the value, the concepts, the theory and some applications for learning and adapting at all levels and on all topics (the product, the process, the team, and the organization). Exercise 5a: Brainstorm Business Functionality Establishing decision and acceptance criteria for user stories Planning Poker Exercise 5b: Estimate Effort (Coarse-Grain) Prioritize themes and releases Prioritize user stories Exercise 5c: Confirm the Estimated Effort (Fine Grain) Estimating team velocity Preparing for change ? Is the organization ready? Exercise 5d: Hold a daily Scrum and update the Scrum Task Board Exercise 5e: Conduct a Scrum or Scrums Plan the Iteration (Sprint) Sprint Zero activities Elements of a successful Sprint Planning meeting Create a Sprint Backlog How to create a task board Exercise 6a: Using the case study ? Review Iteration Planning Checklist Create a Sprint plan ? Establishing Sprint success metrics Exercise 6b: Discussion Sprint ?Zero? Activities Define the vision and Iteration Requirements Estimating the level of effort (LOE) with the team Creating user Stories for the Product Backlog -Guidelines to consider The art of slicing user stories Exercise 6c: Review the Sprint Plan Managing the Solution Scope and Requirements using 2-4 week Sprints Exercise 6d: Adapting a change-driven Project plan that works Adapting a change-driven (Agile) Project plan that works ? what are the key differences from traditional (waterfall) project plans? Finalize the Iteration Plan and how the team will operate Running the Sprint - from Planning to Review and Retrospective Managing your Scrums and setting expectations with your team Exercise 7a: Using the case study ? Review the Review Planning checklist Using Burndown charts to track progress Exercise 7b: Using the case study ? Review the Review Retrospective checklist Manage changes during the Sprint ? What questions to ask Prepare for the Sprint Review Exercise 7c: Review of roles - Quiz Obtain Customer Acceptance of the Product Increment Hold a Sprint Retrospective - What is working and what needs to be improved upon during the Sprints Update the product backlog - Rework the High-Level (Coarse-Grain) Plan Plan and Execute the next Sprint Create an environment for continuous improvement ? Product, Process and People Additional Information Useful books and links on Agile
Course Overview The Makeup Artist Training course offers a comprehensive introduction to makeup artistry, covering essential skills from sanitation and hygiene to advanced makeup techniques. Learners will explore colour theory, skin preparation, foundation matching, and eye makeup application, building a strong foundation for makeup artistry. This course is designed to provide students with the necessary knowledge and techniques to create a variety of looks, from natural everyday styles to glamorous evening makeup. By the end of the course, learners will be equipped with the skills to cater to different skin tones and facial features, enabling them to enter the makeup industry with confidence and expertise. Course Description This course delves deeper into the art of makeup, starting with the basics of sanitation, hygiene, and brush application. It guides learners through essential skills such as colour theory, foundation matching, and the application of concealer, highlighter, and contour. Participants will gain insights into creating diverse looks, including everyday eye makeup, smoky eyes, and makeup tailored for different skin tones and ethnicities. With a focus on client consultations and business management, this course also offers valuable insights into running a makeup artistry business. Whether aiming for a career as a professional makeup artist or refining personal makeup skills, learners will leave this course with a strong portfolio and confidence in their abilities. Course Modules Module 01: Introduction Module 02: Sanitation & Hygiene Module 03: Brushes Introduction & Application Module 04: Make Up Appointment & Preparations Module 05: Colour Theory & Colour Correcting Module 06: Skin Prep & Primers Module 07: Foundation Matching Module 08: Foundation: Different Coverages, Textures & Finishes Module 09: Foundation Application Module 10: Concealer Application Module 11: Highlight & Contour Module 12: Blush Application Module 13: Eye Make Up: Everyday Eye Makeup Look Module 14: Eyeliner Application Module 15: Mascara Application Module 16: False Lashes Module 17: Eyebrow Application Module 18: Lip Product Application Module 19: Clients Consultation & How to Manage Your Business Module 20: Apply Your Skills & Level Up: Welcome to the Master Make Up Class Section Module 21: Day to Evening Make Up Look on Dark Complexions Module 22: Glamorous Make Up Look on Asian Model Module 23: Golden Brown Half Cut Crease Eye Make Up Look on a Fair Model Module 24: Makeup on South Asian Model Module 25: Day to Evening Make Up on South European Model with Tanned Skin Module 26: Day to Evening Make Up for Wearer of Glasses Module 27: Smokey Eyeliner with Bordeaux & Rose Gold Eyeshadow Shades Module 28: NEW UPDATE: Classic Smokey Eye Makeup Look Module 29: NEW UPDATE: Roségold Eye Makeup Look (See full curriculum) Who is this course for? Individuals seeking to become professional makeup artists. Professionals aiming to expand their makeup skills. Beginners with an interest in makeup artistry. Individuals wishing to start their own makeup business. Makeup enthusiasts wanting to learn new techniques and trends. Career Path Professional Makeup Artist Bridal Makeup Artist Freelance Makeup Artist Makeup Artist for Fashion Shows Makeup Artist for Film & TV Beauty Consultant Makeup Instructor Product Specialist for Makeup Brands
Course Overview This comprehensive course on Coding (HTML, C++, Python, JavaScript & IT) offers a structured introduction to the world of coding and information technology. It covers an expansive array of programming languages and technologies, including HTML, CSS, JavaScript, C++, Python, and PHP, alongside key IT concepts such as cybersecurity, cloud computing, and network security. Learners will develop a deep understanding of programming logic, software development, web development, and essential IT operations. Whether you're aiming to explore programming for the first time or expand your technical skill set, this course equips you with the knowledge required to navigate modern computing systems and coding environments. Upon completion, learners will be better prepared to pursue roles in web development, programming, system administration, and IT support across various industries. Course Description This course delivers an in-depth exploration of both coding and IT fundamentals, offering a diverse curriculum that spans core programming languages such as HTML, C++, Python, JavaScript, and R. It extends into cybersecurity, Linux scripting, ethical hacking, and computer networking—creating a well-rounded foundation for digital fluency. Learners are introduced to the design and development of web applications, front-end and back-end technologies, and essential tools such as GitHub, Heroku, and MySQL. The course further includes IT administration, encryption methods, cloud infrastructure, and system troubleshooting, ensuring coverage of key concepts necessary in today’s tech-driven world. With a focus on conceptual clarity and structured progression, learners will gain valuable knowledge aligned with current industry needs and expectations. Course Modules Module 01: Introduction to Coding With HTML, CSS, & Javascript Module 02: C++ Development: The Complete Coding Guide Module 03: Python Programming: Beginner To Expert Module 04: Learn Ethical Hacking From A-Z: Beginner To Expert Module 05: Bash Scripting, Linux and Shell Programming Module 06: JavaScript Project – Game Development with JS Module 07: R Programming for Data Science Module 08: Secure Programming of Web Applications Module 09: Advanced Diploma in PHP Web Development with MySQL, GitHub & Heroku Module 10: The Complete Front-End Web Development Course! Module 11: The Complete MySQL Server from Scratch: Bootcamp Module 12: Cyber Security Awareness Training Module 13: Cloud Computing / CompTIA Cloud+ (CV0-002) Module 14: CompTIA A+ (220-1001) Module 15: Building Your Own Computer Module 16: Computer Networks Security from Scratch to Advanced Module 17: IT Administration and Networking Module 18: Encryption Module 19: Advance Windows 10 Troubleshooting for IT HelpDesk Module 20: Microsoft Excel Complete Course (See full curriculum) Who is this course for? Individuals seeking to understand programming languages and IT fundamentals. Professionals aiming to transition into coding or expand their IT knowledge. Beginners with an interest in computing, programming, or digital technologies. Students or career changers preparing for roles in the tech sector. Career Path Web Developer Software Programmer IT Support Technician Network Administrator Cybersecurity Analyst Cloud Computing Technician Data Analyst Systems Engineer Helpdesk Specialist IT Consultant
Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
Introduction to Coding With HTML, CSS, & Javascript Course Overview "Introduction to Coding With HTML, CSS, & JavaScript" is a comprehensive course designed to equip learners with the foundational knowledge of web development. The course covers the essential programming languages – HTML, CSS, and JavaScript – focusing on creating interactive and responsive websites. Learners will gain proficiency in designing websites from scratch, using HTML for structure, CSS for styling, and JavaScript for adding dynamic features. By the end of the course, learners will have a well-rounded understanding of how to create websites that are functional, visually appealing, and user-friendly, preparing them for real-world web development tasks. Course Description This course takes learners through a structured journey in web development, starting with the basics and gradually advancing to more complex topics. The modules cover HTML from beginner to expert levels, CSS fundamentals to advanced styling techniques, and an in-depth exploration of JavaScript. The course includes practical projects that reinforce key concepts, such as building a website using HTML and CSS and incorporating JavaScript to enhance interactivity. Learners will also explore essential programming topics like functions, conditional statements, data visualisation, and client-side validation. By completing this course, learners will develop a solid foundation in web development, enabling them to create fully functional websites. Introduction to Coding With HTML, CSS, & Javascript Curriculum Module 01: Getting Started Module 02: Setting up Development Environment Module 03: HTML Fundamentals Module 04: HTML Intermediate Module 05: HTML Advanced Module 06: HTML Expert Module 07: HTML Website Project Module 08: CSS Fundamentals Module 09: CSS Intermediate Module 10: CSS Advanced Module 11: CSS Expert Module 12: CSS Website Project Module 13: JavaScript Getting Started Module 14: JavaScript Fundamentals Module 15: Strings Module 16: Operators Module 17: Conditional Statements Module 18: Control Flow Statements Module 19: Functions Module 20: Data Visualisation (Google Charts) Module 21: Error Handling Module 22: Client-side Validations Module 23: Publish Your Website for Live (See full curriculum) Who is this course for? Individuals seeking to build a career in web development. Professionals aiming to expand their technical skills in web programming. Beginners with an interest in learning web development. Anyone looking to design and develop their own websites. Career Path Front-end Developer Web Developer UI/UX Designer Web Development Specialist Digital Marketing Specialist Freelance Web Developer Web Designer
Excel Data Analysis Course Overview The Excel Data Analysis course is designed to equip learners with the essential skills needed to analyse and interpret data using Microsoft Excel. This course covers a range of tools and techniques that are vital for processing, summarising, and visualising data. Learners will explore functions, pivot tables, charts, and data manipulation strategies that will enable them to work efficiently with data sets. By the end of the course, learners will be able to transform raw data into meaningful insights, making it an invaluable skill for professionals across various industries. Whether you're looking to improve your data skills or progress in your career, this course offers the foundational knowledge required for data analysis in Excel. Course Description This course delves into the core aspects of Excel Data Analysis, starting with basic functions and advancing to complex data manipulation techniques. Learners will explore how to create and manage pivot tables, perform data filtering, and apply functions such as VLOOKUP and INDEX MATCH. Visualisation tools like charts and graphs will be covered, enabling learners to present their findings in a clear and impactful way. Additionally, learners will be introduced to data modelling, conditional formatting, and advanced formula techniques that will enhance their data analysis capabilities. The course is structured to provide a comprehensive understanding of Excel’s data analysis features, building competency for a wide range of practical applications in both personal and professional settings. Excel Data Analysis Curriculum Module 01: Introduction to Excel for Data Analysis Module 02: Using Excel Functions for Data Manipulation Module 03: Working with Pivot Tables and Pivot Charts Module 04: Data Visualisation: Creating Charts and Graphs Module 05: Advanced Excel Functions for Complex Data Analysis Module 06: Data Filtering and Sorting Techniques Module 07: Conditional Formatting for Data Insights Module 08: Introduction to Data Modelling and Forecasting Module 09: Data Analysis Best Practices and Case Studies (See full curriculum) Who is this course for? Individuals seeking to enhance their data analysis skills. Professionals aiming to advance in data-centric roles. Beginners with an interest in data analysis and Excel. Anyone looking to improve their Excel knowledge for career development. Career Path Data Analyst Business Analyst Financial Analyst Marketing Analyst Operations Manager Administrative Assistant Project Manager Research and Development Analyst