This course aims to provide learners with a comprehensive understanding of branding decisions and their critical role in developing an organization's brand image in the external environment. By the end of this course, participants will appreciate branding strategy and its types and will be able to identify the distinct factors that influence branding decisions. Participants will also develop an understanding of the concept of brand knowledge and brand perception. Additionally, this course will cover the marketing strategy planning process and integrated marketing communication. After the successful completion of the course, you will be able to learn about the following, Introduction to Branding. Branding Strategies. Factors Influencing Branding Decisions. Brand Knowledge and Perception. Marketing Strategy Planning. Integrated Marketing Communication. This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior. This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Branding Decisions and Strategies Self-paced pre-recorded learning content on this topic. Branding Decisions and Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing professionals Brand managers Marketing students Entrepreneurs Business owners Advertising professionals Public relations professionals Sales professionals Marketing analysts Product managers Digital marketers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Register on the Strategic Communication Skills today and build the experience, skills and knowledge you need to enhance your development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Strategic Communication Skills is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! Why Choose this Course Earn a digital Certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of- Video lessons Online study supplies Assignment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £109. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Endorsement This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Method of Assessment In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate. Who is this course for? The course is ideal for those who already work in this sector or are an aspiring expert. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a lesson to prove your newly-acquired knowledge. Course Content Section 01: Basic Communication Skills Definition of Communication 00:03:00 Elements of Communication 00:04:00 Communication Styles 00:03:00 Steps in Communication Process 00:01:00 Step 1 of Communication Process 00:02:00 Step 1 Explained - Goal and preparation 00:05:00 Step 1 Explained - Practicing Positive Intent 00:02:00 Step 1 Explained - Understanding Assumptions 00:06:00 Step 2 of Communication Process 00:08:00 Characteristics of Clear Message 00:04:00 Three Different Communication Styles 00:06:00 Assertive Communication Style 00:02:00 Body Language and Signals 00:03:00 Third Step in Communication - Seeing Feedback 00:04:00 Listening Skills - Listen with Compassion 00:04:00 Listening Skills - Meaning of Paraphrasing 00:02:00 Ways to Improve Communication and Knowledge Check 00:05:00 Increase Effectiveness of Communication 00:08:00 8 Guidelines for Giving Praise and Feedback 00:05:00 Additional Tips for Effective Communications 00:09:00 Section 02: Communication in Organisations & Strategic Communications Communication Requirements in Business 00:08:00 Skills required in corporate communication 00:06:00 Interactive Communications 00:08:00 Reason why Communication Fails 00:03:00 Communication Channels and Their Problems 00:06:00 Indications of Incompetent Communication 00:06:00 Other reasons for Communication failure 00:04:00 Strategic Communication Liner Model 00:05:00 Strategic Communication Adaptive Model 00:04:00 Strategic Communication Interpretive Model 00:04:00 Strategic Communication in Public Communication 00:09:00 Resources and Audience for Strategic Public Communication 00:07:00 Source of Strategic Communication 00:05:00 Strategic Communication - Summary of three models 00:12:00 Strategic Communication - Guidelines for Interpretative Models 00:05:00 Strategic Communication - Public Communications 00:11:00 Internal Communication - Orientation 00:09:00 Internal Communication - Moral Compansation and Benefits 00:07:00 Internal Communication - Organisation Change 00:07:00 External Communication - Issues Management 00:06:00 External Communication and PR 00:05:00 External Communication - Issue Management - Organisation Response 00:13:00 External Communication - Image Management and Issue Advocacy 00:06:00 External Communication - Risk and Crisis Communication 00:10:00 Case Study on Corporate Strategic Communication 00:09:00 Section 03: How to Make Strategic Communication Plans What is Strategy? 00:06:00 What is Communication Strategy? 00:05:00 When Communication Strategy is required 00:04:00 Why Communication Strategy is required 00:03:00 Information we need before making strategy 00:08:00 Setting Goals and Identify Audience 00:08:00 Catagorise your Audience to help draft right message 00:04:00 Drafting Message to cater your audience 00:04:00 Channels and Timing of Communication 00:05:00 Resources risk and Evaluation of communication strategy 00:04:00 Summary of Communication Strategy 00:03:00 Strategic Communication Plan Template 00:04:00 Strategic Communication Plan 00:04:00 Difference between Strategic and Tactical Communication 00:03:00 Traditional Planning and why Refreshed Approached 00:05:00 Change Management - What are concerns? 00:03:00 Refreshed Approach to Communication Planning 00:07:00 Possible Problems in Communication Plan, Success measurement 00:06:00 Measure, Feedback and Manage Cynics 00:03:00 Social Aspects of Communication Strategy 00:12:00 Additional Planning on Social Aspects of Communication Strategy 00:04:00 Strategic Communication - American Airlines Case Study 00:33:00 Section 04: Group Discussions Skills How to Succeed in Group Communication 00:10:00 Defining Group Communication 00:08:00 Elements of Group Communication and Types of Group 00:08:00 Advantages and Disadvantages of Group Discussion 00:08:00 How to prepare for group Discussion 00:07:00 Practice for group Discussion and other aspects 00:08:00 Dos and Don't group Discussion 00:08:00 Section 05: Communication Skills for Conflict Resolution Summary of previous class 00:05:00 What is conflict - class discussion? 00:07:00 Communication in Conflict 00:08:00 Meaning of Positive intent in difficult situations 00:09:00 Positive Intent - Example 00:05:00 De-escalating Emotions as a method to communicate in Conflicts 00:06:00 Detached Responsibility method in resolving conflicts 00:13:00 Keys to handle Angry Peoples 00:06:00 Keys to deal with denial 00:04:00 Uncovering Hidden Agendas 00:06:00 Giving Negative Feedback 00:09:00 Receiving Negative Feedback and Exercise 00:08:00 Assignment Assignment - Strategic Communication Skills 2 weeks, 1 day Order Your Certificate Order your Certificate QLS 00:00:00
Introduction: Staff retention is a growing concern, but by having a proper staff retention strategy in place you'll be able to keep your top employees. Recruiting and training a new employee is time-consuming and costs a great deal of revenue - it's much more beneficial to the business to keep current employees satisfied in their job. Understanding your employees and having proper retention strategies in place is key to retaining employees long-term. This course on staff retention will look at the four main trends that contribute to employees leaving their jobs, including compensation and benefits, career growth, flexible working schedules, and training and development, and how you can create a strategy to improve these areas and retain your employees. You Will Learn: What the main factors are that lead to employees leaving their jobs and what you can do to prevent this. How to come up with a competitive compensations and benefits plan. How to encourage career advancement and growth opportunities in your company. The benefits of flexible working, both to the employer and employee. How to implement various training and development techniques and the benefits of encouraging training in the workplace. Benefits of Taking This Course: You will learn what drives employees to leave and with this knowledge be able to implement preventative measures. You will learn how implementing employee retention programmes can help reduce unnecessary turnover costs. You will gain insight into retaining a positive and motivated body of staff. You will learn the benefits that retaining your staff can bring to your business. Your knowledge will allow you to formulate an effective retention plan that works for your employees and business. Course Modules/Lessons Module 1: Staff Retention Techniques Introduction Module 2: Compensation and Benefits Module 3: Career Advancement and Opportunities for Growth Module 4: Flexible Work Schedules Module 5: Training and Development
Mastering Critical Conversations (On-Demand) We will explore various obstacles to delivering 'challenging' messages effectively, including those that come from the external environment as well as those we encounter internally. After gaining insight into the brain science behind the biology of conflict and emotion, we will then examine a 5-step framework for delivering difficult messages. Paired and small group activities comprise a large portion of this interactive course, which culminates in a role play. What you will Learn At the end of this program, you will be able to: Recognize how a perceived threat by the brain translates into a physiological response of fight, flight, or freeze Utilize various techniques to mitigate an 'amygdala hijack' state Leverage a 5-step model to deliver 'challenging' news effectively Managing Difficult Conversations Obstacles to managing difficult conversations Understanding human nature Brain Science and the Biology of Emotion The unique challenge of social and emotional learning The limbic system and the amygdala hijack Self-regulation strategy for the amygdala hijack Delivering Challenging Messages Managing difficult conversations 5 steps for delivering a challenging message Verbal active listening techniques Preparing to deliver a challenging message (scenarios) Conversations Involving Emotion and Conflict Two types of conflict Spectrum of responses to conflict Psychological type preferences and conflict Critical conversation role play Creating an action plan
***Become a Product Management Powerhouse*** Product Management is ranked among the top 25 jobs in the U.S. News & World Report's 2024 Best Jobs ranking. Product Managers are the strategic leaders behind the creation and success of some of the world's most transformative products. This Product Management Consultant course equips you with the theoretical knowledge and frameworks to excel in this in-demand field. This comprehensive Product Management Consultant Course dives deep into every stage of the Product Management lifecycle, from understanding different product classifications to crafting effective pricing strategies. You'll gain a thorough understanding of how to develop a winning Product Management plan, manage channels, and analyze product performance. Learning Outcomes By the end of this Product Management Consultant Course, you will be able to: Master the fundamentals of Product Management. Gain a comprehensive understanding of core Product Management principles. Craft a comprehensive Product Management plan for success. Develop new product ideas and navigate the new product development process. Implement effective product pricing strategies. Analyze product and brand performance to make data-driven decisions. Leverage your newfound knowledge to excel in theProduct Management field. This Product Management Consultant course delves into the theoretical underpinnings of successful product management and development. Across ten modules, you'll gain a thorough understanding of what it takes to bring a product from concept to market and ensure its long-term success. Product Fundamentals: We begin by exploring the core concepts of Product Management, including product vision, roadmaps, user research, and competitor analysis. You'll gain a solid grasp of the product development process and the various stakeholders involved. Product Strategy & Planning: We'll delve deeper into developing a winning product strategy with Product Management. You'll learn how to classify products, conduct market research, and create a comprehensive product plan that aligns with business goals. Product Development & Management: This section explores the intricacies of the new product development process. We'll cover everything from ideation and user research to product launch and lifecycle management in Product Management Consultant course. Go-to-Market Strategy: Learn how to develop a watertight go-to-market strategy that ensures your product reaches the right audience and achieves market traction. Financial Considerations: We'll explore the financial aspects of Product Management, including product costing, pricing strategies, and return on investment (ROI) analysis. Curriculum Breakdown of the Product Management Consultant Course Module 01: Introduction to Product Management Module 02: Product Classification Module 03: Developing the Product Plan Module 04: New Product Development Module 05: Levels of a Product and Product Life Cycle Module 06: Product Pricing Strategy Module 07: Product and Brand Portfolio Analysis Module 08: Channels Management Module 09: Basics of Marketing for Products Module 10: Financial Analysis for Product Management CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Product Management Consultant Course is ideal for: Aspiring Product Managers seeking a theoretical foundation. Business professionals seeking to transition into Product Management. Entrepreneurs looking to develop and launch their own products. Marketing and sales professionals seeking a deeper understanding of products and product strategy. Individuals seeking to enhance their Product Management knowledge and become a Product Management Consultant. Anyone curious about the exciting world of Product Management. Requirements There are no specific prerequisites for this Product Management Consultant Course. However, a basic understanding of business concepts would be beneficial. Career path A career in Product Management opens doors to a multitude of exciting opportunities. Here are just a few examples: Associate Product Manager Product Manager Senior Product Manager Director of Product Management Vice President of Product With hard work, dedication, and the knowledge gained from this course, you can embark on a rewarding career in the ever-evolving world of Product Management. Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each
Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified The Role and Goal of Financial Management bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 40 course mega bundle that will exceed your expectations within your budget. The The Role and Goal of Financial Management related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive The Role and Goal of Financial Management bundle will help you build a solid foundation to become a proficient worker in the sector. This The Role and Goal of Financial Management Bundle consists of the following 30 CPD Accredited Premium courses - Course 01 :Financial Management Course 02 :Financial Analysis Course 03 :Corporate Finance: Profitability in a Financial Downturn Course 04 :Making Budget & Forecast Course 05 :Dealing With Uncertainity: Make Budgets and Forecasts Course 06 :Debt Management - Online Course Course 07 :Business Model Canvas for Business Plan Course 08 :Cost Control & Project Scheduling Course 09 :Financial Statements Fraud Detection Training Course 10 :UK Tax Accounting Course 11 :Commercial Law Course 12 :Accounting Basics Course 13 :Raise Money and Valuation for Business Course 14 :Finance Principles Course 15 :Making Budget & Forecast Course 16 :Anti-Money Laundering (AML) Training Course 17 :Quickbooks Online Course 18 :Sage 50 Accounts Course 19 :Bookkeeper Training Course Course 20 :Xero Accounting and Bookkeeping Online Course 21 :Excel Pivot Tables for Data Reporting Course 22 :Dynamic Excel Gantt Chart and Timelines Course 23 :Excel Vlookup, Xlookup, Match and Index Course 24 :Financial Wellness: Managing Personal Cash Flow Course 25: Day Trade Stocks with Price Action and Tape Reading Strategy Course 26: Stock Trading Analysis with Volume Trading Course 27: Stock Market Chart Patterns for Day Trading Course 28: Day Trade Stocks with Price Action and Tape Reading Strategy Course 29: Know Your Customer (KYC) Course 30: Document Control 10 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 01 :Career Development Plan Fundamentals Course 02 :CV Writing and Job Searching Course 03 :Interview Skills: Ace the Interview Course 04 :Video Job Interview for Job Seekers Course 05 :Create a Professional LinkedIn Profile Course 06 :Business English Perfection Course Course 07 :Networking Skills for Personal Success Course 08 :Boost Your Confidence and Self-Esteem Course 09 :Public Speaking Training Course 10 :Learn to Fight Procrastination Learning Outcome This tailor-made The Role and Goal of Financial Management bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field This The Role and Goal of Financial Management Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 400 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Role and Goal of Financial Management bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in The Role and Goal of Financial Management Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.
Getting Started The OTHM Level 5 Extended Diploma in Accounting and Business equips learners with industry-specific and hands-on skills, enabling them to apply their knowledge in professional settings effectively. This achievement not only enhances career opportunities but also facilitates further educational advancement. Key attributes of OTHM Level 5 Extended Diploma qualifications include: Engaging and challenging study programs for learners. Essential subject knowledge acquisition for career advancement or further education. A structured progression from Level 4 units to Level 5 units. Up-to-date content aligning with employer and higher education requirements. Comprehensive assessments evaluate cognitive, affective, and practical skills. OTHM-provided unit assignments and a diverse assessment approach supporting Level 6 progression. Development of knowledge and academic study skills, including active research, effective writing, analytical thinking, critical reasoning, creative problem-solving, decision-making, and digital literacy Key Benefits Acquire the knowledge and skills required to conduct academic research effectively. Comprehend how both the internal and external environments impact a business. Demonstrate the ability to handle year-end adjustments in accounting. Demonstrate the ability to apply numerical techniques in a business context. Understand the significance of budgeting, working capital management, and depreciation accounting. Acquire knowledge about leadership and management concepts. Comprehend the origins of business finance and the methodologies employed in crafting investment strategies. Understand the influence of both internal and external factors on the human resource management function. Key Highlights Are you worried about the recent changes in Accounting? Then, OTHM Level 5 Extended Diploma in Accounting and Business is the ideal starting point for your career journey. The course will ensure access to the first-class education needed to achieve your goals and dreams and maximise future opportunities. Remember! The Assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our OTHM-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways After completing a Level 5 Extended Diploma in Accounting and Business, individuals can explore various career opportunities in the legal field and related professions. Here are some potential career paths: Accountant with an average salary of £40,000 per year Financial Analyst, with an average salary of £54,608 per year Management Accountant; with an average salary of £27,000 -£40,000 per year Financial Planner; with an average salary of £22,000 -£33,000 per year About Awarding Body OTHM is an established and recognised Awarding Organisation (Certification Body) launched in 2003. OTHM has already made a mark in the UK and global online education scenario by creating and maintaining a user-friendly and skill based learning environment. OTHM has both local and international recognition which aids OTHM graduates to enhance their employability skills as well as allowing them to join degree and/or Master top-up programmes. OTHM qualifications has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Business Studies, Leadership, Tourism and Hospitality Management, Health and Social Care, Information Technology, Accounting and Finance, Logistics and Supply Chain Management. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only) Assessment Assignment-based Assessment (Formative and Summative) No exam Entry Requirements These qualifications are intended for learners typically 18 years and older. Learners' entry profiles are expected to encompass at least one of the following criteria: A relevant Level 3 Diploma qualification or its equivalent credential. Completion of GCE Advanced level courses in 2 subjects or an equivalent qualification. Mature learners aged over 21 with pertinent management experience (prior experience verification required from the delivery centre before registration) International students whose first language is not English must score 5.5 or above in IELTS (International English Language Testing System). Progression These qualifications are intended for learners typically 18 years and older. Learners' entry profiles are expected to encompass at least one of the following criteria: A relevant Level 3 Diploma qualification or its equivalent credential. Completion of GCE Advanced level courses in 2 subjects or an equivalent qualification. Mature learners aged over 21 with pertinent management experience (prior experience verification required from the delivery centre before registration) International students whose first language is not English must score 5.5 or above in IELTS (International English Language Testing System). Why gain a OTHM Qualification? Quality, Standards and Recognitions- OTHM qualifications are approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation); hence, the learners can be very confident about the quality of the qualifications as well. Career Development to increase credibility with employers- All OTHM qualifications are developed to equip learners with the skills and knowledge every employer seeks. The learners pursuing an OTHM qualification will obtain an opportunity to enhance their knowledge and grow key competencies to tackle situations and work on projects more effectively, which will, in turn, give learners the potential to get promotions within the workplace. Alternatively, it allows them to progress onto an MBA top-up/Bachelor's degree / Master's degree programme around the World. Flexible study options- All OTHM qualifications have a credit value, which tells you how many credits are awarded when a unit is completed. The credit value will indicate how long it will normally take you to prepare for a unit or qualification. Three different types of qualification are: The award is achieved with 1 - 12 credits The certificate is completed with 13 - 36 credits The diploma is completed with at least 37 credits Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Academic Writing and Research Skills Reference No : H/650/1099 Credit : 20 || TQT : 200 This unit aims to assist learners in developing the skills necessary for academic research and writing. It enables them to interpret and assess sources of information and evidence, preparing them to create evidence-based, coherent arguments. Ultimately, the goal is to enhance learners' proficiency in key academic research and writing aspects, contributing to their academic success and recognition. UNIT2- Business and the Economic Environment Reference No : T/650/1760 Credit : 20 || TQT : 200 This unit aims to familiarise learners with the dynamic relationship between the broader economic landscape and business operations. Learners will acquire foundational knowledge to identify the elements and structure of the business sector. They will also explore the fundamental factors that shape a business's operations within its internal framework and the broader external business environment. UNIT3- PRINCIPLES OF FINANCIAL ACCOUNTING Reference No : R/650/1912 Credit : 20 || TQT : 200 This unit aims to facilitate your understanding and application of financial accounting principles within a business context. You will learn about economic record-keeping systems, learn to adjust and prepare accounts for various types of businesses and explore the application and regulation of professional characteristics and ethical principles within the accounting field. UNIT4- QUANTITATIVE METHODS IN A BUSINESS CONTEXT Reference No : M/650/1911 Credit : 20 || TQT : 200 This unit is created to enhance your proficiency in utilising quantitative methods, encompassing data in business and management contexts to support informed decision-making. Developing quantitative skills at this level enables you to apply business principles in areas such as accounting, finance, and human resource management. UNIT5- MANAGEMENT ACCOUNTING Reference No : Y/650/1914 Credit : 20 || TQT : 200 The objective of this unit is to enable learners to enhance their proficiency in management accounting. This includes creating budgets, cost analysis, evaluating capital expenditures, and applying these skills to real-world scenarios or case studies. UNIT6- LEADING AND MANAGING TEAMS Reference No : T/650/1148 Credit : 20 || TQT : 200 This unit aims to help learners grasp the distinction between leadership as a role and management as a function. By doing so, learners can develop the knowledge, skills, and attributes necessary to impact a business's success substantially. Employers often emphasise the importance of hard management and soft leadership skills to achieve business objectives and strategies. Still, individuals with a sufficient balance of both qualities are relatively rare. UNIT7- PRINCIPLES AND CONCEPTS OF BUSINESS STRATEGY Reference No : A/650/2356 Credit : 20 || TQT : 200 The strategy aims to position a business optimally to gain a competitive edge in its target market. Yet, achieving this advantage necessitates activities like research, analysis, interpretation, and strategic decision-making. This unit aims to equip learners with the knowledge and skills to actively contribute to an organisation's strategy development and successful implementation. UNIT8- FINANCIAL MANAGEMENT Reference No : F/650/1917 Credit : 20 || TQT : 200 This unit's objective is to give learners an understanding of essential financial theories and the management of working capital. Additionally, it aims to equip learners with the skills needed to evaluate strategies for effectively managing an organisation's global financial risk. UNIT9- FINANCIAL PLANNING AND CONTROL Reference No : H/650/1918 Credit : 20 || TQT : 200 This unit aims to teach learners about financial planning and control functions within a business context. It encompasses corporate financial planning, sourcing business finance, and understanding the risks of operating in global capital markets. Additionally, the unit explores corporate governance's role in overseeing a business's financial management function. UNIT10- FINANCIAL REPORTING Reference No : J/650/1919 Credit : 20 || TQT : 200 This unit aims to enhance learners' capabilities in effectively managing an organisation's assets and preparing various standard financial reports that are essential for presenting the organisation's financial status. Additionally, learners will delve into the conceptual frameworks that underpin financial reporting and their connection to the presentation of financial information. UNIT11- THE MANAGEMENT OF HUMAN RESOURCES Reference No : H/650/1151 Credit : 20 || TQT : 200 This unit aims to acquaint learners with fundamental principles and concepts in human resource management. This knowledge will enable them to facilitate a sustainable approach to managing people by comprehending the purpose and scope of the human resource management function. UNIT12- BUSINESS START-UP: CONCEPTION TO MARKET Reference No : M/650/1155 Credit : 20 || TQT : 200 This unit aims to build upon prior learning, allowing learners to apply their knowledge and skills acquired from disciplines such as business strategy, financial planning, accounting, and management to create a practical and effective business plan. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
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Key Learnings Learn the core concepts of strategic marketing Grasp a clear idea about marking environment and marketing segmentation Develop the knowledge and expertise to conduct effective market research Understand the process of successful advertising and sales promotion Receive detailed lessons on integrated marketing communication Enhance your knowledge about direct marketing and digital marketing Why Choose to Study the Marketing Analytics with Janets: Earn a digital Certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Assignment Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this Course for? The Marketing Analytics course is perfect for developing a solid foundation in marketing. This course will be beneficial for obtaining a promising career in the marketing industry. There are no prerequisites for this course people from any study background can enrol. Career Path Training offered by the Marketing Analytics course could potentially benefit a range of roles, but would particularly enhance careers in Marketing Analyst Marketing Executive Business Owner Course Content Module 01: Basics of Marketing Basics of Marketing 00:47:00 Module 02: The Marketing Process The Marketing Process 00:50:00 Module 03: Strategic Marketing Strategic Marketing 01:12:00 Module 04: Marketing Environment Marketing Environment 00:30:00 Module 05: Market Segmentations Market Segmentations 00:53:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:13:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:53:00 Module 08: Marketing Research Marketing Research 00:49:00 Module 09: Product Strategy Product Strategy 00:56:00 Module 10: Branding Strategy Branding Strategy 00:40:00 Module 11: Product Life Cycle Product Life Cycle 00:34:00 Module 12: Pricing Strategy Pricing Strategy 01:16:00 Module 13: Marketing Channels Marketing Channels 01:17:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:01:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:02:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:15:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:55:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Course Overview The regulatory position Key Concepts Impact on Firms Governance and Strategy Building an effective and compliant operational resilience program Holistic management considerations Learning Outcome To understand the regulatory drivers and priorities; to consider the factors you should promote to build and embed an inclusive operational resilience framework; to recognise common risks and disruptors tom operational stability and to consider appropriate governance models.