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Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Microsoft Project Orange Belt ® 2013 - Español: On-Demand This course is intended for both novice and experienced project managers, or any user of Project 2013. Participants must be involved in or be responsible for scheduling, estimating, budgeting, coordinating, controlling, and staffing projects and supporting projects. Project 2013 users. This course is intended for both new and experienced project managers, or any user of Project 2013. Participants must be involved in or responsible for scheduling, estimating, budgeting, coordinating, controlling, and staffing projects and supporting Project 2013 users. What You Will Learn Understand what's new in the Project 2013 release. Initialize Project to start flattening. Create a good project schedule, including WBS, estimates, dependencies, constraints, deadlines, and calendar usage. Assign resources and costs to tasks. Understand the types of tasks and the scheduling formula. Analyze the use of resources and optimize the schedule. Establish a baseline and a progress monitoring strategy. Use Earned Value Explain the potential of managing multiple projects. Ready to Go with Project 2013 Summary of Project 2013 Establish a new Project Schedule (Options, templates, files, etc.) Set the Project Schedule Enter Tasks The Planning Process Importar Tareas (Word, Excel, SharePoint) Create and manage a WBS (includes tasks, manual tasks, summary tasks, milestones, and WBS coding) Enter Estimates Trends in estimates The Gradual Planning Approach Enter Estimates on Duration and Effort Task types Enter Dependencies The principles of Dynamic Programming Types of Dependencies Selecting the right type of dependency Enter Dependencies in Project 2013 Understanding Due Dates, Restrictions and Task Calendar Use Deadlines and Restrictions Enter Deadlines and Restrictions in Project 2013 Enter Resources and Costs Resource Types Enter Resources in Project 2013 Calendars and Resources Enter Costs in Project 2013 Enter Assignments Assignments on a Schedule Assignments and Task Types Enter Assignments in Project 2013 Allocations and Costs Optimize the Schedule The Critical Path Method and the Resource Critical Path Resource Leveling Optimize Time, Cost and Resources in Project 2013 Update Schedule the baseline Strategies and Update Situations Prepare the Status and Forecast Report in Project 2013 Reports Using reports and dashboards Using visual reports Format and print reports Customize fields and views Earned Value Management (EVM) Earned Value Summary Applying Earned Value in Project 2013 Evaluate the Project Why evaluate? Compare results against baselines Generate templates for future projects Consolidated Schedules Creating a Consolidated Schedule Use a resource group Links between projects Solving common problems Baseline and follow-up
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Recent graduates aim to enhance their employability and kickstart their careers in the business sector. Professionals are looking to advance their business knowledge and skills for career progression. Business owners and managers seek to refine their strategic thinking and decision-making abilities. Individuals are interested in exploring the business world and comprehensively understanding its various facets. 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Register on the Marketing today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Marketing is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Marketing Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Marketing, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Module 01: Basics of Marketing Basics of Marketing 00:48:00 Module 02: The Marketing Process The Marketing Process 00:51:00 Module 03: Strategic Marketing Strategic Marketing 01:13:00 Module 04: Marketing Environment Marketing Environment 00:31:00 Module 05: Market Segmentations Market Segmentations 00:54:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:14:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:54:00 Module 08: Marketing Research Marketing Research 00:50:00 Module 09: Product Strategy Product Strategy 00:57:00 Module 10: Branding Strategy Branding Strategy 00:41:00 Module 11: Product Life Cycle Product Life Cycle 00:35:00 Module 12: Pricing Strategy Pricing Strategy 01:17:00 Module 13: Marketing Channels Marketing Channels 01:18:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:02:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:03:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:16:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:56:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
This course aims to provide the learners with an in-depth understanding of online brand positioning and marketing strategies. Upon completion of this course, learners will be equipped with the knowledge and skills to establish a strong brand image and develop effective marketing strategies that cater to the online market. After the successful completion of the course, you will be able to learn about the following, Online Brand Positioning Strategy. Ways to Establish Brand Trust Online. Concept and Advantages of Online Marketing Synergy. Outsourcing and in-house branding. Concept of global and local marketing. Significance of Localised Branding and Global Branding. Steps to Create Localisation in Branding. Financial Impact of Good Branding. Concept of Brand Perception. Ways to Measure Brand Perception. Tools to measure brand awareness. Key Performance Indicators or KPI For Brand Success. Steps in Continuous Brand Improvement. Calculating ROI for Branding. The course will cover various topics related to online brand positioning and marketing. The course will start with an introduction to online brand positioning strategy, followed by the ways to establish brand trust online. The concept and advantages of online marketing synergy will also be discussed. The course will cover various topics related to online brand positioning and marketing. The course will start with an introduction to online brand positioning strategy, followed by the ways to establish brand trust online. The concept and advantages of online marketing synergy will also be discussed. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Concepts in Digital Branding Self-paced pre-recorded learning content on this topic. Concepts in Digital Branding Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers Brand Managers Digital Marketing Managers Social Media Managers E-commerce Managers Business Owners Marketing Consultants Advertising Executives Sales Managers Product Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies. After the successful completion of the course, you will be able to learn about the following, Customer Decision-Making. A General Buying Decision-Making Process. Types Of Consumer Decision-Making. Perceived Risk. Involvement Theory. Hedonic Consumption. Organisational Buying Decision Processes. Strategy And Marketing Communications. The Role Of Marketing Communications. Elaboration Likelihood Model. Towards A Model Of Marketing Communications. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Decision Making & Marketing Communication Self-paced pre-recorded learning content on this topic. Consumer Decision Making and Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Professionals & Product Managers Sales Professionals Business Owners Advertising Professionals Brand Managers & Market Researchers Digital Marketers & Communication Specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.