1161 Courses

Having problems finding the ideal course to enhance your skills and knowledge of the field of travel and tourism? Then our carefully developed Travel & Tourism Course is here to develop your skills in this sector. You will gain all the details you need to enhance your knowledge and understanding in this work sector with the help of this course. This course will deepen your knowledge and skill about travel and tourism, tourism products and services, Brexit and its impact on the tourism industry, human resource management in the travel industry, crisis and visitor attraction management and transport management procedures. This Level 4 Travel & Tourism course is endorsed by The Quality Licence Scheme and accredited by CPD (with 120 CPD points) to make your skill development and career progression related to Travel & Tourismsub stantial and easier than ever! The United Kingdom is a popular tourist destination for its rich history, cultural landmarks, and natural beauty. Some of the top attractions in the UK include London, Edinburgh, Stonehenge, the Lake District, and the Scottish Highlands. The country is also home to several world-class museums and galleries, such as the British Museum, the National Gallery, and the Tate Modern. There are a wide variety of job opportunities available in the travel and tourism sector in the UK. Some popular roles include: Travel agent - responsible for booking travel arrangements for customers and providing advice on destinations and travel options. Tour guide - leading groups of tourists on sightseeing tours and providing information about the places they visit. Hotel manager - overseeing the day-to-day operations of a hotel and ensuring that guests have a pleasant stay. Airline staff - working in customer service, flight attendant, or pilot roles. Travel writer - writing about travel destinations and experiences for magazines, newspapers, and online publications. Tour operator - creating and organising tour packages for individuals and groups. Event planner - organising events such as conferences, meetings, and conventions. Travel blogger - creating and publishing content about travel experiences, destinations and tips for readers. Learning Outcomes: Get complete support from your tutor and learning support. Gain in-depth knowledge of Travel & Tourism. Develop a thorough understanding of the Marketing Mix. Learn about Tourism Products and Services. Gain a thorough understanding of the relevant industry. Quality training course at an affordable price. Why Prefer thisCourse? Opportunity to earn a certificate endorsed by the Quality Licence Scheme and another certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standard-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support. Enrolling in our Travel & Tourism course will allow you to obtain expert knowledge and confidence in the travel and tourism industry. The difference between business and leisure tourism, the components of tourism products and services, the life cycle of tourism products, tour operation economics, marketing objectives, sustainable tourism and development and tourism crises will all be covered in detail in this course. Course Curriculum Travel & Tourism Module 01: Introduction to Travel & Tourism Business Tourism Leisure Tourism Differentiating Between Business and Leisure Tourism Module 02: Tourism Products and Services Marketing Mix Components of Tourism Products and Services Life Cycle of Tourism Product Module 03: Tour Operating and Travel Retailing Introduction The Tour Operator Tour Operation Economics Consumer Trends Affecting Future of Tour Operation Consumer Issues in Tour Operating Module 04: Marketing in Travel & Tourism Marketing Strategies GTA Marketing Roles Market Research Marketing Objectives Module 05: Developing Communication Skills Active Listening Telephoning Negotiation Module 06: Customer Service and Satisfaction Introduction Quality Tourism Management Taking Care of Customer Deal with Complaints Module 07: Crisis and Visitor Attraction Management Crisis Management Visitor Attraction Management Module 08: Transport Management Procedure Principles of Transportation (Discuss shortly, try to use bullets) Different Forms of Land Transport Advantages and Disadvantages of Different Types of Transport Issues in Transport Management Module 09: Tourism in the New Normal World/ Post COVID Travel Destinations Impact of COVID on the Tourism Industry UK Best Destinations Best Tourism Destinations Across the World Module 10: Sustainable Tourism Sustainable Development Sustainable Tourism and Development Roles and Responsibilities Module 11: Public Awareness Campaigns Role of Public Awareness Workshops Seminars on Public Awareness Making Tourists Aware Module 12: Brexit and its Impact on Tourism Industry Brexit Tourism and the intimacy of Geopolitics Transformation Tourism Crises Negative Mega Event Supply-Side Issues Module 13: Travel & Tourism Issues to Contend with Tourism Productivity Challenges Measurement Issues Demand Variations and Markets Capital and Infrastructure Module 14: Module 14: Human Resource Management in Travel Industry Assessment Process We offer an integrated assessment framework to make the process of evaluating learners easier. After completing an online module, you will be given immediate access to a specially designed MCQ test. The results will be immediately analyzed, and the score will be shown for your review. The passing score for each test will be set at 60%. You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the exams. Show off Your New Skills with a Certificate of Completion Endorsed Certificate of Achievement from the Quality Licence Scheme After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 99 GBP inside the UK 109 GBP (including postal fees) for International Delivery Certificate Accredited by CPD Upon finishing the Transcription course, you will receive a CPD accredited certificate that is recognised all over the UK and also internationally. The pricing schemes are - 10 GBP for Digital Certificate 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery) CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course requires no formal qualifications or experience. Anyone interested in learning is welcome to enrol for the course. Requirements You will not need any prior background or expertise to enrol in this course. Career path You can explore connected and in-demand jobs related to Travel and Tourism after completing the course Travel agent Tour manager Tourist guide Resort representative Certificates Certificate of completion Digital certificate - £10

Nobody can afford to ignore the internet as a medium for connecting with customers, building a brand, or promoting a cause. This course will teach you everything you need to become a digital marketer in 2023 or create a successful online presence for your business. You will learn a strategy-building technique. Customer experience, traffic generation, advertising strategies, analytics, and ROI tracking are all covered in the course. Companies are attempting to stay ahead of the competition with the rise of social media, search engine optimisation, and other digital marketing strategies. A digital marketing course can provide the skills and knowledge required to assist businesses in reaching their objectives. Companies use digital marketing to raise brand awareness and promote their products to their target market. As a result, businesses can reach out to customers in more precise and personalised ways. Digital marketing seeks to reach and engage customers online to increase sales and grow your business. So enrol now and grow your business online with this Digital Marketing training. Key Topics To Be Covered: Strong online presence of the business. Make your website visible in search results through effective SEO Engaging video content will drive traffic to your website. Increase sales with digital marketing like never before by properly targeting and optimising! Utilise your audience data and analytical capabilities in digital marketing. Solid mailing list and a solid revenue-generating marketing channel. To increase traffic, use company profiles, LinkedIn, and blogs. Twitter hashtags, retweets, and analytics! Facebook Ads and interact with your audience through pages and groups. Instagram marketing and ads help grow businesses quickly. Why Prefer this Digital Marketing Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standards-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support Experts created the Digital Marketing course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the Digital Marketing course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! *** Course Curriculum *** Here is the curriculum breakdown of the course: Module 01: Introduction Welcome General Tips & Tricks Series How to register your company How to see Email Sender's Company and Logo in Your Gmail How to Generate a sitemap of a website How to protect a website from Spam on WordPress How to identify registration data of website How to identify duplicate content from the web How to create google alerts How to find the age of the domain How to check if the website server is down How to send google search information to your friends How to find the web host of any website Discover new sites that are similar to what you like already How to easily highlight the important parts of a web page How to get compute level answers without searching The easiest way to Setup email reminders How to corrupt a file you shared online How to create a throwaway email Module 02: YouTube YouTube accounts Setup Account optimization How to create & Setup YouTube channel banner YouTube channel tags, thumbnails & custom thumbnails Analyse YouTube keyword research YouTube SEO techniques What are YouTube cards & how does it work How to optimise comments & reply to them in bulk How to grow your channel with competitor Analysis How to manage multiple YouTube accounts YouTube Paid Advertising How to monetise your YouTube channel Module 03: Google AdWords What are Google Ads & how does it work Account Setup Competitor's analysis Campaign types & how to select the right campaign Bids & Budgets How to target the right audience Google Ads advance campaign settings Choosing the right keywords How to write ads that get more clicks Module 04: Google Analytics How to install tracking code on your website How to add filters & remove internal traffic How to track paid campaigns How to look and analyse different segment data How to configure goals in google analysis How to link google Adwords account How to manage multiple analytics accounts How to remove spam traffic Module 05: Email Marketing Email marketing tools set up How to install signup or popup forms on the website How to collect email addresses without a website How to create a 'Hook' to your signup forms Discover the psychology behind acquiring more leads Email marketing automation process Email analytics Module 06: Twitter Twitter Account Setup Knowing Twitter features Following Twitter accounts Twitter profile optimization How to get Twitter followers Twitter analytics Module 07: Facebook Set your Facebook page Facebook Icon, cover image & description How to get your first page likes Discover how to increase your page likes How to manage multiple Facebook page Facebook comments Leveraging Facebook groups Facebook Auto Posting Run a competition Facebook Ads How to get the best out of Facebook Facebook pixel & Re-marketing Module 08: Instagram Setup Instagram bio & profile image Leveraging Instagram accounts A simple way to create free content on Instagram The secret of hashtags on Instagram Reposting Instagram App How to get genuine Instagram followers Assessment Process Once you have completed all the course modules, your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the course. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Side Hustlers. Website Owners. Business Owners. Social Media Marketers. Digital Marketers. Newcomers. Brand Owners. Freelancers. Requirements Enrol on Digital Marketing with no formal entry requirements! If you have a passion for knowledge and want to learn something new, register on the course without any delay. We only ask that all students have a passion for learning and literacy, and be over the age of 16. Complete the online from your computer, tablet, or smartphone, and learn in a way that suits you. Career path This knowledge will boost the value of your CV and allow you to apply for jobs in a wide range of industries, including Digital Marketing Consultants Entrepreneurs Marketing Executives Digital Marketers Digital Agencies Marketing Consultants Marketing Managers Certificates Certificate of completion Digital certificate - £10

Level 7 QLS Endorsed Diploma | 180 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Level 5 QLS Endorsed Diploma | 150 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Register on the Fitness Business - Sell Products, Training & Coaching Online today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Fitness Business - Sell Products, Training & Coaching Online is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Fitness Business - Sell Products, Training & Coaching Online Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Fitness Business - Sell Products, Training & Coaching Online, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Introduction Who this course is for 00:02:00 What you will learn 00:03:00 Fitness Business Models Fitness Business Models Overview 00:02:00 The Coaching Business Model 00:04:00 Selling Products Business Model 00:06:00 Affiliate Marketing Business Model 00:06:00 Fitness Sponsorships 00:02:00 Refining Your Business Idea The First Steps 00:03:00 Finding The Right Fitness Niche 00:04:00 How To Identify The Ideal Coaching Client 00:05:00 How To Identify Your Clients Pain Points 00:03:00 How To Become An Expert 00:04:00 Creating Your First Product Understand What You Are Selling 00:01:00 Creating Your First Fitness Information Product 00:07:00 MVP - Minimal Viable Product 00:03:00 Creating Your First Workout Routine / Diet Plan 00:04:00 Writing Your First Fitness eBook 00:06:00 Recording Your First Fitness Video Course 00:06:00 Creating A Coaching Offer 00:03:00 Selling & Marketing Fundamentals Overview 00:02:00 Most Common Fitness Marketing Mistakes 00:04:00 Setting SMART Marketing Goals 00:07:00 Crafting A Stong Marketing Message 00:06:00 Selling & Marketing Strategies Choosing The Right Marketing Channel 00:08:00 Email Marketing For Your Product 00:03:00 How To Build An Email List 00:03:00 Your First Autoresponder Series 00:10:00 How To Build The Perfect Lead Magnet 00:05:00 How To Use WordPress For Your Fitness Business 00:08:00 Installing WordPress 00:05:00 Building A Landing Page 00:06:00 Building A Thank You Page 00:03:00 Driving Traffic To Your Site Starting A Niche Youtube Channel 00:05:00 Keyword Research For Youtube 00:04:00 My Youtube Content Strategy 00:04:00 How To Set Up Your First Lead Ad In Facebook 00:06:00 Affiliate Marketing 3 lectures Affiliate Marketing Overview 00:01:00 Writing Blog Posts With Affiliate Links 00:04:00 Making Affiliate Sales With Youtube Videos 00:03:00 Online Business Motivation Motivation Intro 00:01:00 How To Deal With Difficult Customers / Clients 00:03:00 How To Deal With Email Overload 00:04:00 How To Develop The Mindset Of An Entrepreneur 00:04:00 How To Not Lose Track Of Your Business Goals 00:05:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want Our training course offers a comprehensive and practical learning experience to start your career as a successful copywriter. You will learn essential writing techniques and marketing strategies to thrive as a freelance writer. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Understand the fundamental and key aspects of copywriting Recognise how to start as a freelance copywriter Understand how to improve copywriting and generate a sense of adventure and curiosity Learn 5 tips for writing compelling copy Know how to improve clicks Learn how to generate awareness in your copy Learn how to be persuasive from start to end Understand how to communicate with your prospect to improve conversion rate Learn how to copyright depending upon the requirements of the clients Discover different types of copywriting and their niches Why Freelance Copywriter Training Course right for you? This freelance copywriter training course online will help you discover how to start as a freelance copywriter and what are the fundamental requirements for the same. This course will also help you enhance your writing skills and explain to you how to create something new and exciting for the readers. You will also learn how to create headlines, generate awareness and boost your steller research skills by taking this comprehensive online course. This freelance copywriter online course will also help you get a better understanding of the call to action text, click improvement, different types of copywriting and much more. By the end of the course, you will be able to boost your copywriting skills by gaining the understanding required to become a confident freelance copywriter. Freelance Copywriter Training Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction Getting Started as a Copywriter Polished writing Skills Headline Creation Awareness of User Experience Specialization Marketing Awareness Skills Needed by a Copywriter A Sense Of Adventure and Curiosity Stellar Research Skills The Ability to Create Something New, Even If It's Old An Understanding Of User Experience Create Empathy, Even If You're Not an Empathetic Person Communicating with Your Prospect to Improve Conversion Rate Map Your Audience Personas Leverage Persuasive Hacks Write Instant-Clarity Headlines Leverage the AIDA Strategy Improve Click-Through Rates Making and Closing a Deal The Ever Popular Call to Action Creating a Sense of Urgency 5 Tips for Writing Compelling Copy Don't Forget a Guarantee Be Persuasive from Start to Finish Niches That Use Copywriters Break Into the Self-Improvement Market Fundraising - Selling Your Services to Non-Profit Companies Health Copywriting- Working to Improve People's Lives Financial Services Christian Market - Writing for a Higher Purpose Becoming a Freelance Copywriter Wear Whatever You Want When You Work Location Your Own Boss An Unlimited Income Review of Course Who should take this course? This comprehensive freelance copywriter course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of freelance copywriting. Entry Requirements There are no academic entry requirements for this freelance copywriter course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This freelance copywriter training course online assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Recognise the key elements of digital advertising Learn the fundamentals of advertising Learn the benefits of digital advertising and marketing Understand digital advertising and marketing strategies Learn about programmatic advertising, real time bidding and the automated buying process. Recognise the importance of mobile marketing and understand its operation Understand what are the waterfalls and header bidding and how they are changing advertising Know how to collect data and use it Learn about verification and viewability Know about the future of digital advertising and marketing Why Digital Advertising and Marketing Course 201 right for you? This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course. This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course. By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer. Digital Advertising and Marketing Course 201 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction Programmatic Advertising -real Time Bidding and the Automated Buying Process Programmatic Advertising Explained - Intermediate Digital Marketing Skillset RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset Waterfalls & Header Bidding - What They Are & How They Are Changing Advertising Traditional Waterfalls - Advance Level Digital Marketing Skillset Header Bidding - How Publishers Increase Revenue From Their Ad Inventory Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers Mobile - SDKs & Trends: Mobile Marketing is big Business. Learn How it Works SDKs (Standard Development Kit) - Mobile Marketing Must-Haves Mobile Trends - Understand The Grow of Mobile in Digital Marketing Efforts Verification & Viewability Ad Verification - MOAT/IAS/Double Verify and Other Ad-Tech Platforms Bots & Fraud - Identify and Prevent Fraud in Digital Marketing and Advertising Ad Viewability - How to Identify When a Real Human Sees Your Ad Ads.Txt - A New Way to Identify and Prevent Fraud Data Collection & Use Types of Data Advertisers Collect - Google/Amazon/Facebook & Others Laws & Privacy Concerns Around Data Data Management Platforms & How Advertisers Use Them The Future Google's EBDA & Amazon's TAM - The Future of Digital Advertising & Marketing Thank You Thank You for Taking The Course Who should take this course? This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this 'digital advertising and marketing 201: top topic & trends ' course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want This marketing & advertising course online will introduce you to modern marketing strategies and tools and help you use the same for marketing purposes. After taking this comprehensive online course, you will learn about funnel building, lead and traffic generation, banner advertising, and much more. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Understand all the fundamental concepts of marketing and advertising. Strengthen your marketing and advertising skills. Learn various tips and tricks about marketing and advertising. Understand various tools and strategies related to it. Learn to boost traffic for the websites using marketing and advertising strategies. Develop a solid understanding of banner advertising and learn to perform the same. Understand the process of designing a beneficial and effective marketing campaign for any brand. Learn to search ads for massive profit. Get a better understanding of funnel building. Learn to perform marketing and advertising on various social media platforms such as LinkedIn, Twitter, Facebook and many more. Learn the complete process of lead generation. Learn to make a profit with Facebook advertisements. Why Marketing & Advertising Course right for you? This marketing & advertising course online will help you better understand all the fundamental concepts of marketing and advertising and how they are beneficial for any brand. This online course will also help you gain self-awareness about advertising and marketing tactics that will help you boost the marketing campaign for any brand. This course will also help you understand how you can use various social media platforms for advertising and the benefits of using the same. By the end of the course, you will develop the skills and knowledge required to gain expertise in online marketing & advertising. You will also understand the tools and strategies needed to promote any brand or website online. Marketing & Advertising Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Funnel Buildings For Massive Profits Intro To Funnel Building Funnel Building - Part 1 Funnel Building - Part 2 Funnel Building - Part 3 Lead Generation, Traffic & List Buildings Intro To Lead Generation Lead Gen - Lead Magnets Lead Gen - Landing Pages Lead Gen - Getting Traffic LinkedIn Advertising Intro To LinkedIn Advertizing LinkedIn Ads - Campaign Manager LinkedIn Ads - Creating ADS that SELL - Part 1 LinkedIn Ads - Creating ADS that SELL - Part 2 How To Do Banner Advertising Intro to Banner Ads Banner Ads - Designing The Ad Banner Ads - Ad Campaign Goals Banner Ads - Setting Up & Running Campaigns Twitter Ads For Fun & Profit Intro To Twitter Timeline Ads Twitter Ads - Campaign Objects & Details Twitter Ads - Ad Groups & Targeting Twitter Ads - Creating The Ad & Launching Make profits With Facebook Ads Intro to Facebook Newsfeed Ads Facebook Ads - Marketing Objectives Facebook Ads - Ad Targeting & Budgeting Facebook Ads - Creating The Ad Search Ads - For Massive profits Intro To Search Ads Search Ads - Marketing Objectives Search Ads - Ad - Groups & Keywords Search Ads - Creating & Monitoring Ads Who should take this course? This marketing & advertising course online is perfect for anyone willing to start their career in the field of marketing and advertising. This online course is ideal for those aspiring to become marketing students, digital marketers and business owners and willing to learn a career advancement course. Entry Requirements There are no academic entry requirements for this Marketing & Advertising course online, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This Parenting Skills Training Course Online assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Dive into the dynamic fields of marketing, advertising, and public relations with a course designed to equip you with essential knowledge and strategic insight. This programme explores the foundational principles of marketing, from understanding market segmentation and consumer behaviour to mastering pricing and branding strategies. Alongside these core topics, you’ll gain a thorough understanding of integrated marketing communications and the evolving digital landscape, ensuring you grasp how modern marketing channels operate effectively. The public relations segment offers a deep dive into managing relationships between organisations and their audiences. It covers key PR concepts, organisational management, and ethical standards while highlighting crisis management and social media’s role in shaping public perception. Whether you aim to enhance your career or broaden your understanding of communication strategies, this course provides clear, relevant knowledge tailored for today’s marketing and PR environments — all delivered online for your convenience. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Learning Outcomes Comprehend the core concepts of digital marketing Enrich your knowledge of Google Analytics and Google Ads Develop a clear understanding of email marketing, social media marketing, web marketing and more Learn about the core principles of LinkedIn marketing Know how to promote products through your app Description Digital marketing has changed the game of marketing. This industry is expanding at a rapid speed, and new employment opportunities are opening up every day. Learn the essentials of digital marketing and grasp these opportunities to secure a promising career in this expanding industry. The Digital Marketing Diploma course will show you the way. In this course, you will learn the ABCs of digital marketing. The informative modules will educate you on Google Analytics and Google Ads. Furthermore, you will receive a detailed lesson on email marketing. In addition, the course will teach you the marketing strategies used for social media platforms such as Twitter, Facebook, Instagram etc. You will also grasp practical tips for website and LinkedIn marketing.  This is an excellent chance to build your digital marketing skills and secure a QLS- endorsed certificate. This certificate will elevate your resume and help you pursue your dream job. Join now! Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Upon successful completion of the final assessment, you will be eligible to apply for the Quality Licence Scheme Endorsed Certificate of achievement. This certificate will be delivered to your doorstep through the post for £119. An extra £10 postage charge will be required for students leaving overseas.  CPD Accredited Certificate After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.  Method of Assessment At the end of the course, there will be an MCQ assessment. In order to pass this exam, you must score at least 60%. When you submit the assessment, it will be examined, and the results will be given to you immediately. Career path This course is designed to help you extant your knowledge and understanding of this sector. After completing the course, you will be able to explore career options such as Digital Marketing Specialist Social Media Coordinator Content Creator Social Media Influencer Course Content IntroductionGeneral Tips & Tricks SeriesYouTubeGoogle AdwordsGoogle AnalyticsEmail MarketingLinkedlnTwitterFacebookInstagramMobile App