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20728 Courses

Best Landing Page Design & Conversion Rate Optimization

4.3(43)

By John Academy

Course Overview Learn the sneaky ways to create a high conversion landing page with the Best Landing Page Design & Conversion Rate Optimization course. In this course, you will learn the steps for creating your very first landing page without writing a single line of code! In this Best Landing Page Design & Conversion Rate Optimization course, you will learn the best practices to boost landing page conversion. You will explore the principles of high converting landing pages that you need to convert your website visitors into leads. You will also learn the principles of persuasion in landing pages and enhance your ability to design and build landing pages in Unbounce. Finally, you will know what exactly your landing page should include to generate traffic on your website and get your customers to take action!  Enroll today and prepare yourself for a fascinating career in the Digital Marketing Industry!  Learning Outcomes  Gain the in-demand skills in landing page design and optimization Learn the steps to increase your landing page conversion rate Identify the most common types of business models Learn the principles for good landing page design Be able to apply psychological persuasion frameworks to your landing pages Learn step-by-step how to design and build landing pages in Unbounce Know how to use scarcity on your landing page to boost conversion Who Is This Course For? This Best Landing Page Design & Conversion Rate Optimization course is beneficial for highly motivated learners interested in creating high conversion landing pages. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Best Landing Page Design & Conversion Rate Optimization course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Digital Marketing Manager Campaign Executive Digital Designer Digital Design and Content Lead Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:13:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:19:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:04:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate & Transcript Order Your Certificates and Transcripts 00:00:00

Best Landing Page Design & Conversion Rate Optimization
Delivered Online On Demand11 hours 7 minutes
£24.99

ICA Professional Postgraduate Diploma in Governance, Risk & Compliance

By International Compliance Association

ICA Professional Postgraduate Diploma in Governance, Risk & Compliance This leadership programme has been designed to sharpen the strategic skills of senior managers and those aspiring to hold the highest compliance positions within an organisation. This expert qualification offers: Specialist knowledge - the highest level in the field Strategic thinking - helps your leadership ambitions Innovation - explores new ideas, best practice, and future developments from a global perspective Fellowship of ICA - become automatically eligible for the highest grade of membership Networking - grow with other like-minded, senior professionals. Join hundreds of senior compliance professionals from over 50 countries who unlocked their leadership potential and improved their career growth opportunities with this qualification. This course is awarded in association with Alliance Manchester Business School, the University of Manchester. How and where can you study The course takes 9-12 months to complete. It is a blend of online self-study, research, attendance at masterclasses and interaction with other like-minded, senior practitioners. Attendance at eight virtual masterclasses Seven virtual classrooms Oral assessment. Delivered online This course is delivered online with materials delivered for you to study in your own time and at your own pace. There will be eight 3-hour virtual masterclasses over four weekends and seven live virtual classrooms spread over the duration of the course. Certification Practitioners who successfully complete the programme will be certificated as follows: ICA Certified Professional designation awarded by the ICA Professional Postgraduate Diploma in Governance, Risk and Compliance awarded by ICA in association with University of Manchester Business School Fellowship of the ICA (upon application) Designation, ICA Professional Postgraduate Diploma in Governance, Risk and Compliance: PG Dip (G.R.C.) Fellowship of ICA:FICA [E.g. Angela Watts PG Dip (G.R.C.), Certified Professional; FICA] National Occupational Standards of Competence Your performance on the programme will be measured, against the National Occupational Standards of Competence (2011 version) produced originally by the Financial Services Skills Council (FSSC) and the ICA and revised recently by the Financial Skills Partnership. The Standards are statements of competence which articulate the requirements for effective performance in the workplace. Competence is defined as a combination of skills as well as knowledge and understanding. The syllabus covers a variety of key issues relevant at a senior level and is designed to provide an insight into risks and potential hurdles faced by your organisation. The syllabus is delivered by an exclusive series of high profile masterclasses covering relevant topics. Building and leading a world class compliance team Strategic risk management for leaders Behavioural compliance: the role of psychology in culture and ethical behaviour Keeping up with emerging regulatory developments Governance, risk and compliance in the digital world Applying governance, conduct and outcomes for the benefit of the organisation Leading change in governance, risk and compliance Financial crime risk in the digital age.

ICA Professional Postgraduate Diploma in Governance, Risk & Compliance
Delivered Online On Demand12 months
£8,000

Green Man Workshop, Digital Download

5.0(71)

By Green Man Ceramics

This is a digital download sent directly to your email address so please proved the correct address with payment if different to your paypal. A high quality video with step by step instructions on how to make a green man, suitable for all levels. I will be filming some glazing workshops very soon and adding them to my free youtube channel

Green Man Workshop, Digital Download
Delivered Online On Demand
£70 to £40.00

Copywriting Level 4 Diploma

By SkillWise

Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents, and interests with our special Copywriting Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides the professional training that employers are looking for in today's workplaces. The Copywriting Course is one of the most prestigious training offered at Skillwise and is highly valued by employers for good reason. This Copywriting Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Copywriting Course, like every one of Skillwise's courses, is meticulously developed and well-researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At Skillwise, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from Skillwise, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Copywriting ? Unlimited access to the course forever Digital Certificate, Transcript, and student ID are all included in the price Absolutely no hidden fees Directly receive CPD Quality Standard-accredited qualifications after course completion Receive one-to-one assistance every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Copywriting there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for free. Original Hard Copy certificates need to be ordered at an additional cost of £8. Who is this course for? This Copywriting course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skills. Prerequisites This Copywriting does not require you to have any prior qualifications or experience. You can just enroll and start learning. This Copywriting was made by professionals and it is compatible with all PCs, Macs, tablets, and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as a bonus, you will be able to pursue multiple occupations. This Copywriting is a great way for you to gain multiple skills from the comfort of your home.  

Copywriting Level 4 Diploma
Delivered Online On Demand
£119

Strategic Marketing, CRM & Sales - Endorsed Training

By Imperial Academy

3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | 10 CPD Courses | Lifetime Access | 24/7 Tutor Support

Strategic Marketing, CRM & Sales - Endorsed Training
Delivered Online On Demand
£399

Copywriting Level 5 Diploma

By Imperial Academy

Level 5 QLS Endorsed Course | CPD & CiQ Accredited | Audio Visual Training | Free PDF Certificate | Lifetime Access

Copywriting Level 5 Diploma
Delivered Online On Demand
£12

Collaborating with Business Teams - BCS Course

5.0(12)

By Duco Digital Training

This Level 4 course encourages individuals in digital and technical roles to enhance their skills by exploring different techniques, formats, and tools to communicate and understand the impact of their communication choices.

Collaborating with Business Teams - BCS Course
Delivered OnlineFlexible Dates
£625

Telecommunications Introduction

5.0(3)

By Systems & Network Training

Telecomms training course description A comprehensive tour of the telecommunications technologies and terminology currently in use, and under development. What will you learn List and describe components of the PSTN. Explain how calls are made over the PSTN Compare analog and digital transmission methods. Describe the technologies within the transport plane. Recognise the benefits of extra features available in today's telephone networks. Telecomms training course details Who will benefit: Anyone new to the Telecommunications industry. Prerequisites: None. Duration 2 days Telecomms training course contents Telephone network architecture Handsets, local loop, distribution points, Local exchanges, main telephone switches, PBXs. Making a call - some basics Telephone call components, how a telephone call works, accessing the local exchange, loop disconnect, DTMF, standards, E.164, PSTN routing, Intelligent Networks, Special Rate Services. Analogue vs Digital Voice characteristics, PSTN bandwidth, analogue signalling, Digital encoding, PCM and the 64k, ADPCM and other voice compression methods. PBXs PABX, Call processing, networking PBXs, PBX facilities, bandwidth, blocking probability and Erlangs, Erlang models, using Erlang tables. Transmission methods Two wire transmission, 64k circuits, Nx64, E1, 2 wire to 4 wire conversion, echo, echo suppression, echo cancellers, twisted pair, coax, fibre optic, power lines, satellite systems, microwave. Signalling Analogue signalling, loop start, earth calling, E&M, AC15. Digital signalling -CAS, robbed bits and E1 slot 16 signalling. Digital signalling CCS, Q.931, SS7, Q.SIG, DPNSS, DASS2. Transport planes PDH, PDH issues, SDH, SDH architecture, SDH standards, SDH bit rates, SDH mulitplexors, DWDM. Networks Circuit Switched Networks, TDM, Packet Switched Networks, Frame Relay, Message Switching, Circuit Switching, STDM, Cell Switching, ATM, ATM cells, ATM traffic parameters, ATM QoS, MPLS. Other network access Modems, modulation, speeds, ISDN, BRI, PRI, xDSL, SDSL, ADSL. Other Services Centrex, VPNs, FeatureNet, CTI, Call Processing Systems, Voice Mail, Automated Attendant Systems, Interactive Voice Response, Call Management Systems, Call Conferencing, Star Services. Mobile communications 3 types of wireless telephone, mobile generations, base stations, cells, GSM, GPRS, 3G, UMTS, WCDMA, 4G, LTE. VoIP overview What is VoIP, VoIP benefits, What is IP? The IP header, Packetising voice, VoIP addressing, H.323, SIP, RTP. Bandwidth requirements.

Telecommunications Introduction
Delivered in Internationally or OnlineFlexible Dates
£1,327

A Crash Course in Facebook Page Marketing

4.3(43)

By John Academy

Have you noticed that marketing is increasingly shifting to digital marketing through social networking websites? One of the effective and used marketing today is the digital marketing through social media: Facebook. In this course you will learn the skills needed for this type of marketing and how to maximise your online exposure and make more money with a powerful fan gate. Description: This course will teach you how online promotions on Facebook works.This course will cover Facebook Fan Page Creation, White Label Reports, How to do Post Status Updates, How to Setup your List Building Machine, Integrating Images and other aspects. This will also teach you how to utilise this online platform as a major aspect of your business's promotional efforts. You will be taught about various distinctive methodologies that you can take which all have diverse territories that should be considered before choosing the best approach for you. You will also be acquainted with the procedures of site design improvement (SEO), how to utilise site design improvement to amplify the applicable guests to your site. You will likewise be taught about numerous pitfalls and obstructions that are included with site improvement. You will also know adequately how to test how viable site design improvement has been in advancing your site. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through Social Media Marketing focusing on Facebook. People who have an interest in Social Marketing and how to effectively communicate with their potential clients through this platform. Entry Requirement: This course is available to all learners, of all academic backgrounds. However, an educational background and experience related to marketing, communication and technology will be of great advantage. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Crash Course in Facebook Page Marketing will be very beneficial and helpful, especially to the following careers: Marketing and Promotions Specialists Marketing Managers Online Content Creator Product Creators Sales Managers Sales and Promotions Specialists Social Media Specialist Top Executives And Much More! A Crash Course in Facebook Page Marketing Creating Your Facebook Fan Page 01:00:00 Setting Up Your List Building Machine 00:30:00 Integrate images 01:00:00 Final Tips 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

A Crash Course in Facebook Page Marketing
Delivered Online On Demand3 hours
£18

Communications Officer Advanced Diploma

By Compliance Central

Are you interested in pursuing a career in the Communications Officer Advanced Diploma industry or learning more about it? If yes, then you have come to the right place. Our comprehensive courses on Communications Officer Advanced Diploma will assist you in producing the best possible outcome by learning the Communications Officer Advanced Diploma skills. The Communications Officer Advanced Diploma bundle is for those who want to be successful. In the bundle, you will learn the essential knowledge needed to become well versed in Communications Officer Advanced Diploma. Why would you choose the Communications Officer Advanced Diploma course from Compliance Central: Lifetime access to Communications Officer Advanced Diploma courses materials Full tutor support is available from Monday to Friday with the Communications Officer Advanced Diploma course Learn Communications Officer Advanced Diploma skills at your own pace from the comfort of your home Gain a complete understanding of Communications Officer Advanced Diploma course Accessible, informative Communications Officer Advanced Diploma learning modules designed by expert instructors Study this bundle in your own time through your computer, tablet or mobile device Our Communications Officer Advanced Diploma bundle starts with the basics of this course and gradually progresses towards advanced topics. Therefore, each lesson of this bundle course is intuitive and easy to understand. Courses in this Communications Officer Advanced Diploma Bundle: Course 01: Effective Communication Skills Course 02: Basic Business Communication Skills Course 03: Communication Building Masterclass Course 04: Body Language Masterclass Communication Through Movement Course 05: Communication Masterclass Building Strong Relationships Course 06: Corporate & Strategic Communication Skills for Managers Course 07: Digital Communication and Business Course 08: Verbal and Non-Verbal Business Communications Course 09: Influencing and Negotiating Course 10: Business English and Communication Course 11: Persuasion in Business Communications Course 12: The Art of Persuasive Communication CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Communications Officer Advanced Diploma bundle helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Communications Officer Advanced Diploma. Requirements To enrol in this Communications Officer Advanced Diploma course, all you need is a basic understanding of the English Language and an internet connection. Career path The Communications Officer Advanced Diploma bundle will enhance your knowledge and improve your confidence in exploring opportunities in various sectors related to this course. Certificates 12 CPD Accredited PDF Certificate Digital certificate - Included Each CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD accredited hard copy certificates are available for £10.79 each Delivery Charge for Each Hard Copy Certificates: Inside the UK: Free Outside of the UK: £9.99 each

Communications Officer Advanced Diploma
Delivered Online On Demand20 hours
£109