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About Course Elevate Your Copywriting Skills to Persuasive Excellence with Advanced Copywriting Master the art of captivation with language and create distinctive, memorable promotions that drive results. In the world of marketing, words are your most powerful tools. With the right words, you can capture attention, arouse interest, and ultimately persuade your audience to take action. But crafting truly compelling copy requires more than just basic grammar and syntax. It demands an understanding of human psychology, the nuances of language, and the ability to weave your message into a captivating narrative. In this comprehensive Advanced Copywriting course, you will delve into the depths of persuasive writing and discover the secrets to creating copy that truly resonates with your target audience. Led by experienced copywriter, author, and marketing coach Marcia Yudkin, you will gain mastery over 25 advanced copywriting techniques that will transform your writing from ordinary to extraordinary. What You'll Learn: Harness the Power of Creative Wording: Master techniques like unexpected metaphors, sensory detail, and strategic teasing to ignite curiosity, earn trust, and spark a desire for your offerings. Avoid Creative Pitfalls: Learn to identify and avoid missteps that can misdirect, baffle, or overwhelm your readers, ensuring your message is delivered with clarity and impact. Gain Real-World Insights: Analyze 239 examples from actual marketing copy, spanning high-tech, small-business, and consumer brands, to solidify your understanding of effective and ineffective approaches. Explore a Comprehensive Toolkit: Discover a wide range of advanced techniques, including:The art of exaggeration without overstepping into hypeUsing comedic elements to delight and engage your audienceEmploying musicality in language to evoke emotions and convey sensationsHarnessing the power of questions to pique curiosity and encourage engagementUnleashing the power of vivid description to stimulate imaginations and drive salesDifferentiating metaphors from mixed metaphors for clear and effective communicationUnderstanding the importance of audience awareness in crafting persuasive copyUtilizing curiosity to captivate readers beyond bullet pointsEmploying the 'dimensionalizing difference' to clarify complex ideasDiscovering an often-overlooked ingredient that boosts credibility and strengthens your pitchRevitalizing predictable phrases with fresh perspectivesUnderstanding the power of twos and threes in specific techniquesRecognizing and harnessing the power of contrastApplying criteria for refining and polishing your final drafts Why This Course is Different: Plain English Explanations: Unlike other courses that rely on obscure terminology, Advanced Copywriting breaks down complex concepts into easy-to-understand explanations, ensuring you grasp the essence of each technique. Thorough Coverage: Rather than focusing on a few select techniques, this course delves into a comprehensive range of 25 advanced copywriting methods, providing you with a well-rounded arsenal of persuasive writing tools. Real-World Examples: Instead of relying on literary quotes, Advanced Copywriting draws from actual marketing copy, providing you with practical examples of how these techniques are applied in real-world scenarios. Unparalleled Depth: With over 200 short passages illustrating effective and ineffective copywriting practices, you'll gain a deep understanding of how to apply these techniques successfully. Who Should Enroll: Aspiring Copywriters: Elevate your copywriting skills from beginner to expert and learn the art of crafting compelling, persuasive copy that drives results. Seasoned Copywriters: Expand your repertoire of copywriting techniques and refine your skills to create even more impactful marketing materials. Marketers: Gain a deeper understanding of the power of words and how to effectively communicate your brand's message to your target audience. Business Owners: Learn how to create high-converting marketing materials that attract customers, generate leads, and boost sales. Enroll Today and Transform Your Copywriting Skills: Elevate your copywriting skills to new heights and become a master of persuasive writing. With Advanced Copywriting, you'll gain the knowledge and tools necessary to create captivating copy that resonates with your audience and drives results for your business. What Will You Learn? Understand how to use words creatively to attract and persuade customers Know 25 different word crafting techniques to attract attention, explain and trigger sales Get plenty of practice recognizing and assessing attempted creative word uses Have a library of 200+ vivid, real-world business examples to refer to in the future Course Content Introduction Course Preview Creative Techniques: Surprise Introduction Unexpected, Vivid Words Exaggeration Freshened Cliché Foreign Spice Puns Kicker Creative Techniques: Richness Adding Emotion Adding Sensory Language Adding Detail Comparison Metaphor Contrast Cultural References Authority Creative Techniques: Structure and Sound Repetition Parallelism Alliteration Sound Rhyming Triads Questions Creative Techniques: Content Strategies Scenario Anecdotes and Stories Teasing Naming Dangers to Avoid Overreach Huh? Tired Moves Refining Your Creation Word Order and Sentence Variety Verbs and Pronouns Length Vague Points and Hedges Tone Let's Review Test #1 Test #2 Conclusion Over and Out A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsNo prerequisites. Best for anyone who truly wants to succeed as a copywriter. Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume

– how to react, support and move forward Discover how you can best help a young person who self-harms – gain the insights and skills you need to approach this distressing subject respectfully and safely, a better understanding of what self-harm is, why young people self-harm, and much more… Date: Tues 14th May 2024 Accredited CPD Certificate: 3.5 hours Length: 3.5 hours (with breaks) Start time: 9.15am GMT (until 1.30pm) "This is one of the best self-harm trainings I’ve had, honestly..."EMILY LOVE, PRIMARY PREVENTION WORKER Live Online Webinar – Join Emily Gajewski – an expert in helping people overcome self-harm – for her live webinar on Tuesday 14th May 2024. All you need is a quiet place to watch, a computer or tablet and a strong internet signal, the rest is easy. Book your place and we’ll email you confirmation – you’ll receive your Zoom link the day before the event. RECORDING – the training is recorded in case anyone experiences technical difficulties – or you can’t attend on the day – so you will also get a recording for a limited time afterwards to maximise your learning. Want to attend but can’t make this date? Then please register your interest below – and we’ll email you when a new date is available. The aim of this live online training with Emily Gajewski, a highly experienced psychotherapist specialising in treating self-harm, is to give you a thorough, in-depth understanding of why young people self-harm and how to approach/react when helping someone in both the short and long term, including the essential skills most likely to effectively support the young person on their journey to find less harmful ways of coping – the webinar focuses on the most evidence-based knowledge and skills in this area. It will also help you find ways of calming yourself in moments of overwhelm to ensure that you can be as supportive and helpful as you’d like to be. Why you should attend With the ever changing, uncertain world we live in creating a vast amount of pressure on children – emotionally and physically – more children and teenagers are experiencing extremely stressful, distressing situations, with many looking for coping mechanisms to help them deal with their negative thoughts, feelings and emotions. Self harm (including self injury) is hugely on the increase and rates are higher than ever since Covid-19 and the long periods of isolation and uncertainty young people have experienced in ‘lock downs’. A survey of 61 secondary school children by charity Place2Be, shows self-harm reports increased by 77%, from 48 to 85, from August to September 2021. Finding the right words to approach self-harming can be difficult – this online webinar was created to help you (parents, carers, teachers) approach this topic with empathy and confidence. Discovering that a young person you are caring for is self harming can be an extremely stressful situation. When we are highly emotional, it can cause us to react in desperate ways, which are often not helpful or supportive to the young person, even if our intentions are totally well-meaning. “A really helpful, caring approach – it has clarified so much for me and I can now see a sensible way forward.”MARTIN, PARENT. This course is relevant to a range of self-harming behaviours including: self-injury cutting, ripping or carving skin burning skin punching or hitting themselves scratching or pinching (including dermatillomania) poisoning themselves with tablets or liquids (or similar) over-eating and under-eating (anorexia or bulimia) biting yourself (dermatophagia) inserting objects into your body overdosing, exercising excessively pulling your hair (trichotillomania) getting into fights where you know you will get hurt What you will learn What is self-harm? Why young people self-harm How common is self-harming How to approach the subject (building rapport, trust…) How to react if your child (or any young person) tells you they are self harming (what not to say and do) The distinction between self harm and a suicide attempt The addictive element to self harm How to help a young person break the addictive pattern Helping a child in the short- and long term The influence of social media and peers Keeping your child safe Looking after yourself (managing stress, anxiety and worry for the household) Finding professional help View booking details Who this training is suitable for Parents, other family members and/or carers of children and young people who are at risk of self harming or currently self harming. Anyone who works with young people and needs to know how best to help when someone discloses that they self-harm or who they suspect may be self-harming. Therapists and counsellors who want to gain a better understanding so they can support families with a member who self harms. Course Programme The ‘How to help young people who self harm’ live online webinar starts at 9.15am and runs until 1.30pm (GMT). 9.15am Join the Zoom meeting 9.30am Understanding self harm 10.45am Comfort break and discussion 10.55am How to approach self harm and be most helpful 12.00pm Comfort break and discussion 12.10pm Creating the optimal conditions for recovery 1.30pm Webinar ends This course has been independently accredited by the internationally recognised CPD Standards Office for 3.5 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

“Photography is my way of bearing witness to the joy I find in seeing the extraordinary in ordinary.” -Harold Feinstein Photography For Parents - Advanced Course Next course starts on 15th April 2024  6 week Photography course designed to help further advance your photography skill and move beyond simply capturing what's in front of you. Choose this course if you are already friends with your camera but want to learn how to shoot creatively in full manual, how to go beyond the basic composition rules and start expressing yourself through photography KEY COURSE INFO: Course type: Instructor-led or self paced Course duration: 6 weeks Course format: Online course with Interactive weekly live classes, personal photo feedback and support group WHAT YOU LEARN: In this course we build on the key photo skills we introduce in the Fundamentals Course and learn some new ones ( although completing the Fundamentals course is not a pre-requisite)  You will love this course if you want to keep growing your photographic eye, truly control your camera and start making your photos reflect who you are and who your family are. This is the course where your photography really picks up the pace. We will support and challenge you to help you find your own voice in photography. creative use of manual mode creating strong compositions low light shooting capturing emotions introduction to flash using colour in photography THIS IS THE COURSE FOR YOU IF : Are already familiar with your camera - but want to get better at using it in full manual - with no overwhelm or frantic guesswork You want to take photographs that look more polished and that truly show you what you pictured in your head - still true to your kids and who they are You want to be able to capture true emotions and express yourself through photography You want to get more creative with light and colour to elevate your images and make them shine Next course starts on 15th April 2024 The bookings for this course are not open yet - request to be added to the waiting list to be offered priority booking and Early Bird prices when the course registration opens 5 core course modules Support Facebook group Weekly online Live class Personal Feedback on your images BONUS: extra module with ideas to keep your creativity flowing BONUS: PDF course workbook HERE IS WHAT YOU WILL LEARN in this course :  This course was designed to help you grow your photography skills beyond just being able to take "nice looking photos". You will love this course if you want to keep growing your photographic eye, truly control your camera and start making your photos reflect who you are and who your family are. This is the course where your photography really picks up the pace. We will support and challenge you to help you find your own voice in photography. How do I get FULL control of my camera? - shooting in full manual - but with clarity and purpose When is the ‘correct’ exposure not the RIGHT one and why is my camera confused? And more importantly, how to fix it in camera? How do you capture genuine emotion and NOT just fake smiles? No more 'smile for Mummy' How to make your light AND SHADOWS work for you? and capture stunning images even if you think you have barely any light What makes a ‘strong image’ and how do I begin to get them more consistently? INSIDE THE MODULES - aka WHAT DO YOU LEARN? Module 1: Getting started in Manual mode First steps into shooting in full manual – understanding your exposure and metering, finding correct exposure for your subject, handling over and under exposure and adjusting your settings without even taking your camera away from your eyes. Major Takeaways: At the end of the module you will have gained full control of your camera - no more guessing game and unpredictable results with all the control going firmly to you. You will be able to understand your jump off points for different situations and how to adjust them to the changing light or environment Module 2: More on manual exposure and why your camera is often wrong Learning when the ‘correct’ exposure is not the “right exposure”, understanding and interpreting your histograms, learning how your environment can help you get the right exposure even in tricky light, dealing with challenging light situations. Major Takeaways: Knowing when to trust and not trust your camera's exposure assessment. Knowing exactly how to adjust things when the images don't turn out looking right out of the camera. Having a method to help you capture different colour accurately - especially when it comes to skin tones, or elements that are bright or dark Module 3: Powerful composition  Learning what makes a strong image and learning to create your own, consistently, with the help of our advanced composition techniques – beyond the rule of thirds. Visual storytelling and creating connection to create images which go beyond just pretty. Major Takeaways: Learning new concepts in composition - things that will help you create exiting visual flow, help with impactful storytelling and draw the viewer's eye into the image rather than away from it.  Next course starts on 15th April 2024Get your space now Module 4: No such thing as bad light There is no such thing as bad light - even with just a sliver of it you can make a statement in your images. In this module we teach you how to work with low light - through low key photography - playing with light and shadows. And we give you an introduction to Flash - for when you want to boost your existing natural light that little bit more.    Major Takeaways: You will learn how to use light and shadows to your advantage, literally learning to paint with light - letting it uncover your subject, and hide what you want to stay out of light. Much like the light module in our Fundamentals course this is very much an AH-HA lesson that will shake your photography to its core. Module 5: Photographing emotions  In this module we get under our subject's skin and focus on photographing emotions. We show you how to reply on more than facial expression to show emotions and how to use your creative toolkit, including colour theory to make the viewer see and understand the emotion felt in the moment.  Major Takeaways: Learning how to capture genuine connection with your subject and their true emotions – whether happy or mad! Going beyond the smiles or frowny faces to portray your children’s true selves and capturing the moment. Using body language and other creative means – from colour theory, editing style and more! BONUS Module 6: Your creative self Exploring various photographic styles and conventions. Learning to recognise your own strengths and weaknesses and taking steps to grow further. Bonus creative exercises to take you outof your rut and help you continue to grow your photography. In my opinion Advanced level 2 is absolute must as it expand the knowledge from level 1 to the point, that you can take photos confidently, and knowing what you do. I did it online and my teachers were superb, passionate, helpful and very flexible.  Aga Stefaniak Photography for Parents ADVANCED Book your space now: COURSE STARTS : 15th April 2024( 6 weeks incl 1 week break)COURSE COST :   £279 (payment plans available) What’s included: 6 weekly modules covering all key aspects of children’s photography, weekly live online class ( also recorded) - on Wednesday evenings personal feedback and advice on your images private support group PDF workbook Photography for Parents ADVANCED But will it work for me? - our guarantee: We know our course works. We have seen a few thousands of students go through our courses and really improve. BUT, if you find that after the first couple of modules that it just doesn't work for you, you haven't learnt anything new, it's the wrong level for you, you haven't improved, or you simply don't get on or engage with it - we will simply refund you in full. Simple as that!

This is an opportunity to go gently into the world of forest story and to explore your intuitive creativity as a wisdom stream you can connect with. Your inner world and neurodiversity is celebrated.

Ready to break free from emotional baggage and embrace inner peace? Our course is designed for those looking for quick, effective ways to elevate their vibration. Join us on a journey of cathartic release and emotional healing.

Unlock your true potential with the Reclaiming Your Masculine and Feminine Toolkit! This comprehensive resource offers transformative exercises, including daily self-awareness prompts, boundary-building tools, emotional regulation techniques, and breathwork practices. Balance your energies, enhance self-awareness, and align with your purpose. Perfect for anyone looking to deepen their personal growth journey. Embrace your power today!

Unlock your true potential with the Reclaiming Your Masculine and Feminine Toolkit! This comprehensive resource offers transformative exercises, including daily self-awareness prompts, boundary-building tools, emotional regulation techniques, and breathwork practices. Balance your energies, enhance self-awareness, and align with your purpose. Perfect for anyone looking to deepen their personal growth journey. Embrace your power today!

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A six-week self study finance course brought to you by award-winning Financial Adviser and Money Coach Claire Sweet

Ready to break free from emotional baggage and embrace inner peace? Our course is designed for those looking for quick, effective ways to release their anger. Join us on a journey of cathartic release and emotional healing.