Embark on a journey to unravel the intricacies of customer relationship management (CRM) excellence with the 'Understanding Excellence in Customer Relationship Management' course. Explore the foundations of hospitality management while delving into various facets of the hotel industry. Master the art of selection, recruitment, development, and training in the hospitality sector. Gain insights into efficient front office, housekeeping, engineering, and food and beverage operations. Learn strategies for maintaining service quality, enhancing customer satisfaction, and leveraging technology in the world of e-hospitality.
Learning Outcomes:
Gain a comprehensive understanding of hospitality management and the hotel industry.
Explore the selection and recruitment process within the hospitality sector.
Learn effective strategies for staff development and training in hospitality.
Master the management of front office, housekeeping, engineering, and food and beverage operations.
Understand techniques for ensuring service quality and customer satisfaction.
Discover the role of marketing and technology in the travel and tourism business.
Familiarize yourself with accounting principles relevant to the hospitality industry.
Embrace the concept of e-hospitality and its impact on customer relationship management.
Why buy this Understanding Excellence in Customer Relationship Management?
Unlimited access to the course for forever
Digital Certificate, Transcript, student ID all included in the price
Absolutely no hidden fees
Directly receive CPD accredited qualifications after course completion
Receive one to one assistance on every weekday from professionals
Immediately receive the PDF certificate after passing
Receive the original copies of your certificate and transcript on the next working day
Easily learn the skills and knowledge from the comfort of your home
Certification
After studying the course materials of the Understanding Excellence in Customer Relationship Management there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.
Who is this course for?
This Understanding Excellence in Customer Relationship Management does not require you to have any prior qualifications or experience. You can just enrol and start learning.
Aspiring and current professionals in the hospitality and hotel industry.
Hotel managers, supervisors, and front-line staff seeking to enhance customer relationships.
Students pursuing careers in travel, tourism, and hospitality management.
Individuals interested in the intersection of service quality and customer satisfaction.
Prerequisites
This Understanding Excellence in Customer Relationship Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Career path
Hotel Manager - Median salary of £30,000 - £50,000 per year.
Front Office Manager - Median salary of £25,000 - £35,000 per year.
Restaurant Manager - Median salary of £25,000 - £40,000 per year.
Hospitality Trainer - Median salary of £25,000 - £35,000 per year.
Travel and Tourism Marketing Specialist - Median salary of £25,000 - £40,000 per year.
Course Curriculum
Understanding Excellence in Customer Relationship Management
Module 01: Introduction to Hospitality Management 00:24:00
Module 02: An Overview of Hotel Industry 00:18:00
Module 03: The Process of Selection and Recruitment in Hospitality Industry 00:21:00
Module 04: The Process of Development and Training in Hospitality Industry 00:24:00
Module 05: Management of Front Office Operations 00:19:00
Module 06: Management of Housekeeping, Engineering and Security Operations 00:27:00
Module 07: Management of Food and Beverage Operations 00:20:00
Module 08: Management of Service Quality in Hospitality Industry 00:20:00
Module 09: Marketing in Travel and Tourism Business 00:24:00
Module 10: Accounting in Hospitality Industry 00:26:00
Module 11: Customer Satisfaction 00:23:00
Module 12: E-Hospitality and Technology 00:22:00
Mock Exam
Mock Exam - Understanding Excellence in Customer Relationship Management 00:20:00
Final Exam
Final Exam - Understanding Excellence in Customer Relationship Management 00:20:00