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226 Courses

Marketing Analyst

4.8(9)

By Skill Up

Enhance your knowledge of social anxiety and learn how to provide therapy in the best way possible with

Marketing Analyst
Delivered Online On Demand6 hours 24 minutes
£25

CCIE Enterprise Infrastructure

By Nexus Human

Duration 5 Days 30 CPD hours This course is intended for For those seeing to prepare for CCIE Enterprise Infrastructure certification Overview This course will help prepare for CCIE Enterprise Infrastructure certification The new CCIE Enterprise Infrastructure certification program prepares you for today?s expert-level job roles in enterprise infrastructure technologies. CCIE Enterprise Infrastructure now includes automation and programmability to help you scale your enterprise infrastructure. VTP VTP and different versions Pruning EtherChannel LACP Layer 2 and Layer 3 Spanning Protocol 1d, 802.1w, and 802.1s SPAN, RSPAN, and ERSPAN DMVPN All Phases Redundancy: Two Clouds One Hub Two Hubs one Cloud Two hubs two Clouds Running Routing Protocols DMVPN over MPLS EIGRP RD, CD, S, FC, FS, and FD Configuration, and hidden debugging Authentications: MD5, and SHA, Summarization Load Balancing:Equal Cost, Unequal Cost, Add-Path, Filtering, Default Route Injection Optimization: Query Propagation Boundary, IP FRR, STUB routing (All Options) Metric: Classic, Wide Metric Route Tags: Decimal and Dotted-Decimal Notations, OTP OSPFv2 Overview and special cases GRE or Virtual-Links LSAs, FA, and RFCs (1583, 1587, 2328, 3101, 5185 and many more) Best Path Selection Network Types Area Types Optimization: GTSM, LFA, Default Route Injection Authentication: RFC 2328, RFC 5709, Summarization, Filtering BGP States Establishing a Peer Session: Regular method,Peer-Groups,Templates,Best Path Selection Attributes: Weight, AS-Path, Origin, Next-Hop, Local-Preference, Atomic-Aggregate Communities, Aggregator, and MED Load Balancing: Equal Cost,Unequal Cost,Conditional Advertisement,Out/In Bound Route Filtering and the order,ORF,Multihoming Scenarios AS-Path Manipulation: Regexp,Local-as,Allow-as,Remove-Private-as Convergence and Scalability: Route Reflectors,Confederation,Aggregation (All Options) Other BGP Features: MultiPath,Add-Path,Route-Refresh,Soft Reconfiguration IPv6 Acquiring an IPv6 Address: IPv6 General Prefix SLAAC DHCPv6 Rapid-Commit Relay Prefix Delegation IPv6 and DMVPN EIGRPv6 OSPFv3: Both flavors, LSAs, RFCs BGP for IPv6: IPv6 transport, and IPv4 route exchange Transitional Solutions: NAT-PT,6VPE,Multicast,MLD,Static RP,BSR,Embedded RP,IPv6 Traffic Filters,RA Guard,ND Inspection MPLS LDP, VRFs, RD, and RT L3VPNs Route Leaking PE to CE Routing Security Control Plane Policing VACLs Storm Control DHCP Snooping IP Source Guard DAI Private VLANs Port Security Access-lists uRPF Device Tracking IPsec Identity Use Case For FlexVPN: Site-to-Site, IKEv1, and IKEv2 Using Preshared Keys 1x Port Base Authentication : Device Roles,Port States,Authentication Process,Host Modes Network Services FHRP: HSRP, VRRP, and GLBP NAT: Static NAT, and PAT,Dynamic NAT,Policy-Base NAT,VRF-Aware NAT,VASI NAT Software Defined Infrastructure Cisco SD Access: Design a Cisco SD Access solution Underlay network (IS-IS, manual/PnP) Overlay fabric design (LISP, VXLAN, Cisco TrustSec) Fabric domains (single-site and multi-site using SD-WAN transit) Cisco SD Access deployment: Cisco DNA Center device discovery and device management Add fabric node devices to an existing fabric Host onboarding (wired endpoints only) Fabric border handoff Segmentation Macro-level segmentation using VNs Micro-level segmentation using SGTs (using Cisco ISE) Assurance Network and client health (360) Monitoring and troubleshooting Cisco SD-WAN: Design a Cisco SD-WAN solution Orchestration plane (vBond, NAT) Management Plane (vManage) Control Plane (vSmart, OMP) Data Plane (vEdge/cEdge) WAN edge deployment Onboarding new edge routers Orchestration with zero-touch provisioning/PnP OMP TLOC Configuration templates Localized policies (only QoS) Centralized policies Application aware Routing Topologies

CCIE Enterprise Infrastructure
Delivered OnlineFlexible Dates
Price on Enquiry

Streamlining Marketing Strategies: Mastering Mailchimp Automation

By Compete High

📈 Unlock Your Business Potential with Streamlining Marketing Strategies: Mastering Mailchimp Automation! 🚀   Is your marketing process feeling chaotic, time-consuming, and less effective than you'd like? It's time to revolutionize your approach with our game-changing online course - Streamlining Marketing Strategies: Mastering Mailchimp Automation!   💌 Why This Course?   In a world where every second counts, manual marketing efforts are a thing of the past. This comprehensive course is your gateway to mastering Mailchimp Automation, the key to streamlining your marketing strategies. Say goodbye to tedious tasks and hello to efficient, targeted, and results-driven campaigns.   🚀 What You'll Learn:   ✅ Mailchimp Essentials: From setting up your account to navigating the platform, you'll gain a solid understanding of Mailchimp's features. ✅ Automation Unleashed: Discover the art of creating automated workflows that engage, nurture, and convert leads into loyal customers effortlessly. ✅ Segmentation Strategies: Learn how to divide your audience into segments for hyper-targeted messaging, ensuring each communication resonates with its intended audience. ✅ Analytics Mastery: Dive into Mailchimp analytics to understand campaign performance, identify areas for improvement, and refine your strategy for maximum impact.   🎓 Who is This Course For?   Whether you're a small business owner, marketer, or aspiring entrepreneur, this course is tailored to empower you with the skills needed to take your marketing efforts to the next level.   🔥 Enroll Now to Transform Your Marketing Game!   Don't miss out on the opportunity to streamline your marketing strategies and elevate your business. Join now and let Mailchimp Automation become your secret weapon for success! 🌟 Course Curriculum Basic Overview and Pricing 00:00 Regarding Affiliate Marketing 00:00 Creating Lists 00:00 Importing Contacts 00:00 Creating Signup Forms 00:00 Replicating and Combining Lists 00:00 Settings Configuration 00:00 Mailchimp Direct Integration 00:00 Mailchimp Direct Integration with Zapier 00:00 Securing Your Account 00:00 Domain Verification 00:00 Creating A Broadcast E-Mail 00:00 Creating Autoresponder Follow Ups 00:00 Basic List Automation 00:00 Campaign Creation Basics 00:00 Creating and Using Templates 00:00 Creating and Using Landing Pages 00:00 Connecting Mailchimp to WordPress 00:00 Working With E-Mail Design and Themes 00:00 Conclusion 00:00 Advanced Advanced Course Overview 00:00 Advanced List Management 00:00 Tracking Opt In Sources 00:00 Manage Facebook Ad Campaigns 00:00 Tagging Subscribers 00:00 Transactional E-Mail Part 1 00:00 Transactional E-Mail 00:00 Advanced Automation Features 00:00 Advanced Direct Integration Features 00:00 Alternative Integrations with Mailchimp 00:00 Alternative Integrations - Part 2 00:00 Connected Sites 00:00 Mailchimp Retargeted Ads 00:00 Follow-Up-Connecting Your Site 00:00 E-Mail Unopens 00:00 Emails Based on Site Activity 00:00 Advanced Segmentation 00:00 Split Testing 00:00 Using Merge Tags In Mailchimp 00:00 Creating Dynamic Content In E-Mails 00:00 Conclusion To the Advanced Course 00:00

Streamlining Marketing Strategies: Mastering Mailchimp Automation
Delivered Online On Demand1 hour 55 minutes
£25

Sales Administration Skills

By Compliance Central

Did you know that according to a recent study by the Chartered Institute of Marketing, businesses with a strong focus on Sales Administration Skills achieve a 15% higher sales growth compared to those who don't?Sales Administration Skills are the backbone of any successful sales operation, ensuring smooth processes and maximizing sales potential. Our extensive Sales Administration Skills course is designed to equip you with the theoretical knowledge and understanding to excel in a Sales Administration role. Through a series of engaging modules, you'll gain valuable insights into the world of sales, marketing, and customer interaction, all specifically tailored to the Sales Administration function. Learning Outcomes By the end of this Sales Administration Skills course, you will be able to: Demonstrate a strong understanding of the sales cycle and its various stages. Effectively manage customer inquiries and interactions. Utilize marketing principles to support sales efforts. Develop and maintain accurate sales records and data. Apply effective communication and negotiation skills in a Sales Administration setting. Contribute to the overall success of the sales team through strong administrative support. Why would you choose the Sales Administration Skills course from Compliance Central: Lifetime access to Sales Administration Skills course materials Full tutor support is available from Monday to Friday with the Sales Administration Skills course Learn Sales Administration Skills skills at your own pace from the comfort of your home Gain a complete understanding of Sales Administration Skills course Accessible, informative Sales Administration Skills learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Sales Administration Skills Study in your own time through your computer, tablet or mobile device. A 100% learning satisfaction guarantee with your course This Sales Administration Skills course delves into 17 modules, each packed with valuable knowledge to enhance your Sales Administration Skills. Module 01: Introduction to Sales This module establishes the foundation of Sales Administration Skills by exploring the core concepts of sales, its role within a business, and the various career paths available. Module 02: Sales Growth Delve into the strategies and techniques employed to achieve sustainable sales growth. This module explores market analysis, lead generation, and effective sales pipeline management. Module 03: Sales Hypnosis Learn the fundamentals of ethical persuasion techniques used in sales. This module explores the psychology of influence and how to build rapport with potential customers. Module 04: Sales Presentation Master the art of crafting compelling sales presentations. This module equips you with the skills to present product features, address customer needs, and deliver a persuasive closing argument. Module 05: Basics of Marketing Gain a solid understanding of marketing principles and their impact on sales success. This module explores market segmentation, branding strategies, and the elements of the marketing mix. Module 06: The Marketing Process Uncover the various stages involved in the marketing process, from market research and product development to promotion and distribution. Module 07: Strategic Marketing Explore the development and implementation of strategic marketing plans. This module delves into competitor analysis, target market identification, and the creation of a winning marketing strategy. Module 08: Marketing Environment Gain insights into the internal and external factors influencing the marketing environment. This module explores economic, social, technological, legal, and environmental factors impacting marketing strategies. Module 09: Market Segmentation Learn how to effectively segment markets to identify and target specific customer groups. This module explores various segmentation methods and their application in sales administration. Module 10: Consumer Buying Behaviour Unravel the mysteries of consumer buying behavior. This module explores the psychological, social, and cultural factors that influence purchasing decisions. Module 11: Business Markets and Buying Behaviour Gain a deeper understanding of business-to-business (B2B) markets and buyer behavior. This module explores the unique characteristics of B2B sales and the decision-making process involved. Module 12: Marketing Research Discover the importance of market research in developing effective sales and marketing strategies. This module explores various research methodologies and data analysis techniques. Module 13: Sales and Marketing Explore the vital link between sales and marketing functions within a business. This module emphasizes collaboration and communication to achieve organizational goals. Module 14: Leverage and Limitations Gain insights into the leverage and limitations of various Sales Administration Skills techniques. This module explores ethical considerations and responsible sales practices. Module 15: Sales Negotiations Develop your negotiation skills to effectively close deals and secure favorable outcomes. This module explores negotiation strategies, tactics, and effective communication techniques. Module 16: Dealing with Customers Master the art of exceptional customer service in a sales environment. This module explores communication techniques, building rapport, and handling customer objections. Module 17: Communication Skills Develop strong communication skills that are essential for success in Sales Administration. This module emphasizes active listening, clear and concise communication, and persuasive writing techniques. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Sales Administration Skills course is ideal for: Individuals seeking a career in sales administration. Those looking to enhance their existing Sales Administration Skills. Business professionals seeking to understand the sales process. Anyone interested in developing strong communication and negotiation skills. Those who want to gain a competitive advantage in the job market. Individuals seeking to contribute to a successful sales and marketing team. Requirements To enrol in this Sales Administration Skills course, all you need is a basic understanding of the English Language and an internet connection. Career path A strong foundation in Sales Administration Skills can open doors to a variety of exciting career paths, including: Sales Administrator Sales Operations Specialist Customer Service Representative Account Manager Business Development Representative Marketing Coordinator Sales Manager (with further experience and qualifications) Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

Sales Administration Skills
Delivered Online On Demand10 hours
£12

Salesforce Drive Sales with the Pardot Lightning App (PDX101)

By Nexus Human

Duration 3 Days 18 CPD hours This course is intended for This course is designed for Pardot Marketers and Salesforce Administrators responsible for designing, building, and implementing marketing workflows and reports in the Pardot Lightning App. It's also for Business Users looking to learn more about the Pardot Lightning App. This course is a great foundation builder for anyone looking to take the Salesforce Pardot Specialist Certification Exam. Overview When you complete this course, you will be able to: Enable the Pardot Lightning App. Explain the relationship created between Pardot and Salesforce once the Pardot Lightning App has been enabled. Generate leads with Pardot Lightning App's various lead generation tools including forms, landing pages, and custom redirects. Manage leads with Pardot Lightning App's lead management tools including page actions, automation rules, segmentation rules, dynamic lists, and completion actions. Engage leads with Pardot Lightning App's lead engagement tools including email, personalization, dynamic content, and Engagement Studio. Qualify leads with Pardot Lightning App's scoring and grading functionality. Interpret data generated via Pardot Lightning App's reporting capabilities. Design and execute successful end-to-end marketing workflows using the Pardot Lightning App. Discover how to drive more qualified leads, nurture prospects through the sales cycle, and sell more effectively using the Pardot Lightning App. In this 3-day class, Pardot experts will show you how to design and implement marketing workflows in the Pardot Lightning App to make data-driven decisions and drive your company?s business forward. Learn how to create and automate dynamic emails, generate and qualify leads, and leverage reports and data to boost sales. Course Introduction Review Course Objectives Set Learner Expectations Review Housekeeping Items Review Additional Course Resources Explore Course Case Study Salesforce Integration Understand the Pardot-Salesforce Relationship Sync Data Between Salesforce and Pardot Enable the Pardot Lightning App in Salesforce Create Custom Fields Review Salesforce Campaigns Administration Create a Pardot Dashboard Authenticate Your Email Sending Domains Sync with Third-Party Applications Using Connectors Restore Assets from the Recycle Bin Create and Assign Users and User Groups Understand Usage Governance Visitors and Prospects Understand Pardot Visitors Understand Pardot Prospects List Management Create List Types Organize Prospects Using Static Lists Test Emails Using Test Lists Personalization and Email Marketing Personalize Your Emails with HML and Advanced Dynamic Content Automate Email Marketing Create Email Templates See What Works Best for Your Audience Using AB Testing Track Email Performance Using Email Reports Forms and Landing Pages Capture Leads with Forms Convert Visitors to Leads Using Landing Pages Track Leads with Forms and Landing Page Reports Track Clicks Using Custom Redirects Create Custom Redirect Reports Lead Management Trigger Page Actions Automate Actions from a Marketing Element Using Completion Actions Create a List of Prospects and Apply a Segmentation Action Using Segmentation Rules Create Repeatable, Criteria-Based Automation Rules Create Dynamic Lists Choose an Automation Tool Lead Qualification Understand Prospect Scoring Grade Prospects Based on Profiles Lead Nurturing Build an Engagement Program Create Engagement Program Reports Additional course details: Nexus Humans Salesforce Drive Sales with the Pardot Lightning App (PDX101) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Drive Sales with the Pardot Lightning App (PDX101) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Salesforce Drive Sales with the Pardot Lightning App (PDX101)
Delivered OnlineFlexible Dates
Price on Enquiry

Hotel Financial Management: Income Statements and Balance Sheets

By Study Plex

Highlights of the Course Course Type: Online Learning Duration: 3 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about finance analysis and management Understand the core competencies and principles of finance analysis and management Explore the various areas of finance analysis and management Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert financial manager or business manager Hotel Financial Management: Income Statements and Balance Sheets Course Master the skills you need to propel your career forward in finance analysis and management. This course will equip you with the essential knowledge and skillset that will make you a confident financial manager or business manager and take your career to the next level. This comprehensive hotel financial management course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this hotel financial management course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective finance analysis and management practice and equip you with the essential skills, confidence and competence to assist you in the finance analysis and management industry. You'll gain a solid understanding of the core competencies required to drive a successful career in finance analysis and management. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for financial manager or business manager or for people who are aspiring to specialise in finance analysis and management. Enrol in this hotel financial management course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive hotel financial management course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this finance analysis and management can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This hotel financial management course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This hotel financial management course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This hotel financial management course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Introduction & Fundamentals Introduction 00:02:00 Introduction to Hotel Operations 00:05:00 Fundamentals of Accounting Concepts 00:03:00 What is Allocation of Expenses 00:04:00 What are Prepayments 00:02:00 Key Terms Used In Hospitality Key Terms Used in Hospitality 00:01:00 Rooms Division Key Terms - Occupancy & Related Terms 00:07:00 Room Division Key Terms ADR and Related Terms 00:06:00 F&B Business - Key Quantity Drivers 00:08:00 Food & Beverage Division - Key Revenue Terms 00:07:00 What are various Revenue Segmentation - Transient Business 00:05:00 Hotel Revenue Segmentation - Group Business 00:05:00 F&B Revenue Segmentation Fundamentals 00:05:00 Standard Templates And Analysis Fundamentals Steps Standard Profit & Loss Templates Prescribed by USALI for Lodging Industries V11 00:11:00 Revenue Reports Analysis Fundamentals 00:05:00 Horizontal Analysis in practice through Room Segment Analysis 00:07:00 Vertical Analysis Explained via Room Segment Report 00:07:00 Combined Analsysis Simplified - Market Segment Report 00:04:00 Revenue Management & Analysis Reports Why You Should know The Business Source 00:05:00 Guest Nationality Report 00:04:00 Booking Lead Period and Booking Pace Concepts 00:04:00 Market Benchmark & Competitor Comparison Report 00:05:00 Upselling & Upgrades 00:03:00 Menu Engineering Report 00:08:00 Expenses & Expense Control Reports Labour Cost Basic Pay & Wages 00:05:00 Labour Cost - Service Charge 00:05:00 Labour Cost - Other Components 00:03:00 Labour Cost Analysis 00:05:00 Other Expenses and Control Reports 00:07:00 Cost Management Ideas Part 1 00:06:00 Cost Management Ideas - Part 2 00:05:00 Overall P&L Analysis Profit & Loss Analysis Steps 00:06:00 Room Division Profit & Loss 00:08:00 F&B Profit & Loss Statement 00:07:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Hotel Financial Management: Income Statements and Balance Sheets
Delivered Online On Demand
£19

Marketing: Research, Branding, Advertising and Pricing Strategies

By Online Training Academy

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Marketing: Research, Branding, Advertising and Pricing Strategies
Delivered Online On Demand12 hours 6 minutes
£12

Marketing: Research, Branding, Advertising and Pricing Strategies

By Online Training Academy

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Marketing: Research, Branding, Advertising and Pricing Strategies
Delivered Online On Demand13 minutes
£12

Design Thinking in Action

By IIL Europe Ltd

Design Thinking in Action This presentation will show you how to use Human Centered Design (HCD) to identify--and design for--critical moments in the employee experience that impact your customers' experiences. Learn how tools and approaches such as segmentation, persona development and journey mapping can help project teams improve employee engagement and the behaviors that drive customer satisfaction. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Design Thinking in Action
Delivered Online On Demand1 hour
£10

Email Marketing without the Shadiness

By Compete High

🌟 Unleash the Power of Ethical Email Marketing: Join 'Email Marketing without the Shadiness' Today! 🌟   Are you tired of conventional, shady email marketing tactics that feel deceitful and unethical? It's time to embrace a new era of email marketing - one that's built on authenticity, trust, and genuine connection. Introducing our transformative online course: 'Email Marketing without the Shadiness.' This comprehensive program is meticulously crafted for marketers, entrepreneurs, and anyone eager to master the art of effective, ethical email marketing strategies. 🚀 What You'll Learn:   ✅ Crafting compelling, value-driven email content that resonates with your audience. ✅ Building and nurturing authentic relationships with your subscribers. ✅ Understanding the psychology behind successful email campaigns. ✅ Implementing segmentation and personalization without crossing ethical boundaries. ✅ Leveraging automation while maintaining a human touch. ✅ Complying with regulations and best practices to ensure ethical email marketing. 🌟 Why Choose Us?     🔍 Expert Guidance: Learn from industry-leading professionals with proven track records in ethical marketing practices. 📚 Comprehensive Curriculum: Dive deep into practical modules, real-life case studies, and actionable insights. 🤝 Community Support: Connect with a vibrant community of like-minded marketers, share experiences, and grow together. 💡 Cutting-Edge Strategies: Stay ahead with the latest ethical email marketing techniques and tools.   🎯 Join 'Email Marketing without the Shadiness' and transform your approach to email campaigns. Say goodbye to shady tactics and embrace authenticity to build long-lasting, meaningful connections with your audience. Course Curriculum

Email Marketing without the Shadiness
Delivered Online On Demand1 hour
£25
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