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Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Did you know that digital marketing is one of the fastest-growing industries in the world? In the UK alone, the digital economy is worth over £161 billion, with over 1.7 million people employed in digital roles. If you want to be part of this exciting industry and learn the skills needed to succeed, then our Digital Marketing course is perfect for you. This Advanced Diploma in Digital Marketing at QLS Level 7 course is endorsed by The Quality Licence Scheme and accredited by CPDQS (with 180 CPD points) to make your skill development & career progression more accessible than ever! Over the course of this comprehensive programme, you will gain a deep understanding of the various digital marketing channels and strategies used by businesses of all sizes. From defining your target audience and brand identity to mastering social media marketing, SEO, email marketing, video marketing, and more, our expert instructors will guide you through every step of the process. By the end of this course, you will have the knowledge and skills needed to create effective digital marketing campaigns, drive traffic to websites, and generate leads and sales for any business. Whether you're looking to start a career in digital marketing or want to upskill and enhance your existing skills, our course is designed to help you succeed. At the end of this digital marketing course, you will learn: Define your target audience and create a brand identity Master various digital marketing channels and strategies Understand the importance of SEO, social media marketing, email marketing, and video marketing Create effective digital marketing campaigns to drive traffic and generate leads Analyze data and measure the success of digital marketing campaigns Develop skills to enhance your career in digital marketing Why Prefer This Course? Opportunity to earn a certificate endorsed by the Quality Licence Scheme & another accredited by CPDQS which is completely free. Get a free student ID card! (£10 postal charge will be applicable for international delivery) Innovative and engaging content. Free assessments. 24/7 tutor support. Take a step toward a brighter future! *** Course Curriculum *** Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups Facebook Pages Facebook Ads Facebook Retargeting Facebook For Local Business Google Adwords Twitter Instagram Pinterest LinkedIn Periscope Social Media Live Streaming Podcasting Quora Google Analytics Google Plus Conclusion Assessment Process You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment. You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the Advanced Diploma in Digital Marketing at QLS Level 7exams. CPD 180 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Requirements No prior background or expertise is required. Career path Digital Marketing Executive: £20,000 - £30,000 Social Media Manager: £22,000 - £38,000 SEO Specialist: £20,000 - £40,000 Email Marketing Manager: £22,000 - £35,000 Digital Marketing Manager: £25,000 - £50,000 Content Marketing Manager: £25,000 - £45,000 Certificates Advanced Diploma in Digital Marketing at QLS Level 7 Hard copy certificate - Included Show off Your New Skills with a Certificate of Completion After successfully completing the Advanced Diploma in Digital Marketing at QLS Level 7, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme andalso you can order CPDQSAccredited Certificate that is recognised all over the UK and also internationally. The certificates will be home-delivered, completely free of cost. CPDQS Accredited Certificate Digital certificate - Included

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost

Unlock the power of Google AdWords with this specialised course designed to refine your digital marketing strategies. This course guides you through the intricacies of setting up, managing, and optimising AdWords campaigns to ensure you are always a step ahead in the competitive world of online advertising. Learn how to effectively reach your target audience, maximise your return on investment, and make every penny count in your advertising budget. The course covers everything from keyword research and crafting compelling ad copy to understanding bidding strategies and monitoring campaign performance. By the end of the course, you will have a strong understanding of Google AdWords fundamentals and the tools required to create high-converting campaigns. Whether you’re looking to enhance your skills or begin your journey in the field of paid search, this course offers a structured approach to mastering the platform. No matter your business or industry, AdWords can be a game-changer, and this course ensures you will be well-equipped to drive success in the digital realm. It's time to make your ad campaigns work harder and smarter for you. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 1: Introduction to Google Adwords Module 2: Understanding Keywords Module 3: Creating Your First Ad Campaign Module 4: Optimising Your Ad Campaigns Module 5: Tracking and Measuring Ad Performance Module 6: Advanced Google Adwords Strategies Learning Outcomes Master keyword selection for optimal ad visibility. Create impactful ad campaigns to boost online presence. Apply advanced strategies for enhanced campaign performance. Utilise tracking tools to measure and refine ad effectiveness. Develop a nuanced understanding of audience behaviour. Implement data-driven optimizations for sustained campaign success. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals Small Business Owners Digital Marketing Enthusiasts Entrepreneurs Advertising Managers Start-up Founders Content Creators E-commerce Managers Career path Digital Marketing Specialist PPC Analyst Social Media Manager SEO Specialist Content Marketing Manager E-commerce Marketing Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Google Adwords Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Google Adwords Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Google Adwords Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Google Adwords Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Google Adwords Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Google Adwords Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Google Adwords Course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Google Adwords Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Google Adwords Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Google Adwords Course is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Introduction Welcome ! 00:16:00 Getting Certified - Awards & Certifications 00:06:00 Google Ads Fundamentals Certification Introduction to Fundamentals Certification 00:02:00 Learn the basics of Google Ads 00:25:00 Choose where your customers see your ads 00:20:00 Create effective text ads 00:16:00 Enhance your Ad with extensions 00:07:00 Choose the best campaign types 00:15:00 Organise your account for success 00:09:00 Reach customers with targeting 00:08:00 Help customers find you 00:12:00 Match types 00:07:00 Make Your ads seen 00:14:00 Media costs models 00:09:00 Determine a good bidding strategy 00:12:00 Select your bid strategy 00:14:00 Adjust Bids to favor performers 00:11:00 Align your budget with your goals 00:10:00 Evaluate campaign performance 00:13:00 Avoid Editorial Errors 00:06:00 Address Trademark disapprovals 00:07:00 Google Ads Search Certification Introduction 00:03:00 Find customers with search marketing 00:11:00 Find the right performance solutions 00:22:00 Conversion Tracking 00:12:00 Install Website conversion tracking 00:11:00 Understand your audience better 00:07:00 Create search network campaign 00:18:00 Google Ads Display Certification Introduction 00:02:00 Learn the basics of Display Network 00:10:00 Target with the Display select 00:17:00 Remarketing with Display Ad 00:09:00 Choose the most beneficial ad formats 00:10:00 Assess & optimize your campaigns 00:22:00 Optimise your Display Campaign 00:18:00 Build effective creatives for your goals 00:08:00 Tailor ads with Dynamic Remarketing 00:12:00 Google Ads Video (YouTube) Certification Introduction 00:01:00 The value of google's Video Advertising 00:07:00 Build & Place your message 00:07:00 Find right solutions & metrics 00:11:00 launching your video campaign 00:11:00 Trueview discovery creative 00:08:00 Developing content on YouTube 00:08:00 Use video Remarketing to reconnect 00:11:00 Build video campaign in Google Ads 00:11:00 Keep track of video campaign performance 00:08:00 Optimise video campaign for success 00:08:00 Google Ads Shopping Certification Introduction 00:03:00 Find new customers with Shopping Ads 00:12:00 Create a merchant center account 00:07:00 Capture your product data 00:08:00 Align bid strategy to shopping goals 00:11:00 Create a shopping campaign 00:11:00 Measure shopping campaign performance 00:10:00 Optimise the shopping campaign 00:07:00 Simplify with automatic item updates 00:08:00 Ensure shopping ads are compliant 00:05:00 Submit product data without errors 00:07:00 Fix crawl issues 00:08:00 Give incentives with merchant promotions 00:06:00 Sell nearby with Local Inventory Ads 00:07:00 Priortize shopping campaigns 00:06:00 Reach users with showcase shopping 00:07:00 Optimize the shopping campaign for Mobile 00:07:00 Google Ads Mobile Certification Introduction 00:02:00 Drive your business with mobile 00:16:00 Do you want a mobile site or app ? 00:11:00 Design great mobile sites 00:19:00 Design great mobile apps 00:16:00 Google Ads formats & features for mobile 00:06:00 Target & bid for mobile ad placements 00:08:00 Drive calls with mobile campaigns 00:12:00 Drive store traffic with mobile 00:09:00 Drive installation of your app 00:11:00 Drive engagement with your app 00:09:00 Conclusion Thank You 00:02:00 Assignment Assignment - Google Adwords Course 00:00:00

Delve deep into the world of online promotion with our meticulously designed course, 'Unlocking the Power of Google Adwords for Digital Marketing'. This enlightening journey, spanning six comprehensive modules, will shed light on the intricacies of Google Adwords, right from the basics to advanced strategies. Understand the nuances of keywords, master the art of crafting persuasive ad campaigns, and become adept at tracking and measuring the effectiveness of your promotional strategies, ensuring optimal outcomes and maximised returns on your investment. Learning Outcomes Gain insights into the fundamental principles of Google Adwords. Develop expertise in keyword analysis and its implications for successful advertising. Design, initiate, and manage captivating ad campaigns tailored to your target audience. Acquire proficiency in evaluating and refining your advertising strategies for enhanced outcomes. Master the integration of advanced techniques to further augment the effectiveness of your campaigns. Why buy this Unlocking the Power of Google Adwords for Digital Marketing? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Unlocking the Power of Google Adwords for Digital Marketing for? Marketing enthusiasts keen on amplifying their online advertising acumen. Business owners aiming to bolster their brand's online presence. Digital marketers eager to add another feather to their cap. Start-ups and entrepreneurs looking to harness the reach of Google. Individuals aspiring for a robust foundation in online promotional strategies. Career path Digital Marketing Manager: £30,000 - £50,000 PPC Specialist: £25,000 - £40,000 Online Advertising Strategist: £28,000 - £45,000 SEM Analyst: £27,000 - £42,000 Google Adwords Consultant: £30,000 - £55,000 Campaign Manager: £32,000 - £48,000 Prerequisites This Unlocking the Power of Google Adwords for Digital Marketing does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 1: Introduction to Google Adwords Introduction to Google Adwords 00:15:00 Module 2: Understanding Keywords Understanding Keywords 00:17:00 Module 3: Creating Your First Ad Campaign Creating Your First Ad Campaign 00:17:00 Module 4: Optimising Your Ad Campaigns Optimising Your Ad Campaigns 00:14:00 Module 5: Tracking and Measuring Ad Performance Tracking and Measuring Ad Performance 00:14:00 Module 6: Advanced Google Adwords Strategies Advanced Google Adwords Strategies 00:16:00

Description:  Google is a platform being used to search for world's information by looking at Web pages, images, videos, etc. on the internet. Since Google can provide you with this kind of information, it will be beneficial for someone who is interested in how Google works and how you could earn through it. In this course, you will learn how Google marketing works through local searching, Google AdWords, and Google plus Marketing. You will learn all these valuable lessons which will help you in learning about Google Marketing that will eventually help to reach out people and know more about your online target market.  Who is the course for? Marketing professionals who want to be an expert in Google AdWords. People are interested in learning Google AdWords and how it works. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Google Bundle Courses will be very beneficial and helpful, especially to the following careers: Blogger Businessmen Entrepreneur Marketing and Promotions Specialist Marketing Manager Marketing Professional Sales Manager Sales and Promotions Specialist. Module 1: Local Searching STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Module 2: Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Module 3: Google Plus Marketing Introduction to Google +/+1 01:00:00 How to Sign Up for a Google Account 01:00:00 Google Plus Profile for Marketing 02:00:00 Google Buzz 01:00:00 Using Circles for Marketing 02:00:00 Google Streams of Information 01:00:00 Realtime Chat 00:15:00 Google Plus Hangouts 01:00:00 Google Sparks 00:30:00 Google Plus Button and Google Plus Statistics 01:00:00 Google Plus Realtime Search 00:30:00 Use Google Chrome Extensions With Google Plus 00:30:00 Tips on Getting More Google +1 Recommendations 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam- Google Adwords, Google Plus & Google Search Mastery Course 00:30:00 Final Exam Final Exam- Google Adwords, Google Plus & Google Search Mastery Course 00:30:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

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Also, our Entrepreneurship experts are available for answering your queries and help you along your learning journey. Advanced audio-visual learning modules of these courses are broken down into little chunks so that you can learn at your own pace without being overwhelmed by too much material at once. Furthermore, to help you showcase your expertise in Entrepreneurship, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Entrepreneurship Bundle Consists of the following Premium courses: Course 01: Entrepreneurship Training Course 02: Business Plan for Entrepreneurs Course 03: Basic Business Finance Course 04: Level 3 Tax Accounting Course 05: Budgeting and Forecasting Course 06: Strategic Planning and Analysis for Marketing Course 07: Digital Marketing and Advertising Level 3 Course 08: Business Branding Course 09: Sales: Psychology of Customers Course 10: People Management Skills Level 3 Course 11: Performance Management Course 12: Customer Relationship Management Course 13: Leadership & Management Diploma Course 14: Public Speaking and Presentation Skill Course Benefits you'll get from choosing Apex Learning for this Entrepreneurship: Pay once and get lifetime access to 13 CPD courses Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable and internationally renowned experience without leaving your home How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) Curriculum of Entrepreneurship Bundle Course 01: Entrepreneurship Training Introduction to Entrepreneurship Entrepreneurship and Innovation The Entrepreneurial Mindset Introduction to Idea Generation Business Models Writing and Evaluating Business plan Fundraising The Reasons Why New Businesses Fail Green Entrepreneurship A Sustainable Development Challenge Course 02: Business Plan for Entrepreneurs Introduction to Business Plan for Entrepreneurs Things to Consider Before Starting a Business Plan The Elements of a Business Plan Who Are You Writing the Business Plan For The Purpose of a Business Plan How a Business Plan Can Help with Long Term Success Reasons You Need a Business Plan Conclusion Course 03: Basic Business Finance What is Business Finance? Why Businesses Fail The Principles of Business Finance Part 1 The Principles of Business Finance Part 2 The Balance Sheet The Income Statement The Cashflow Statement A Business Finance Exercise Financial Performance Indicators Investment Analysis Investment Analysis Exercise Key Learning Points in Business Finance Course 04: Level 3 Tax Accounting Tax System and Administration in the UK Tax on Individuals National Insurance How to Submit a Self-Assessment Tax Return Fundamentals of Income Tax Advanced Income Tax Payee, Payroll and Wages Capital Gain Tax Value Added Tax Import and Export Corporation Tax Inheritance Tax Double Entry Accounting Management Accounting and Financial Analysis Career as a Tax Accountant in the UK Course 05: Budgeting and Forecasting Introduction Detail Budget Requirement Process of Making Budget Course 06: Strategic Planning and Analysis for Marketing An Introduction to Strategic Planning Development of a Strategic Plan Strategic Planning for Marketing Strategic and Marketing Analysis Internal Analysis External Analysis Market Segmentation, Targeting and Positioning Approaches to Customer Analysis Approaches to Competitor Analysis Course 07: Digital Marketing and Advertising Level 3 Introduction General Tips & Tricks Series SEO (Search Engine Optimisation) YouTube Google Adwords Google Analytics Email Marketing Linkedln Twitter Facebook Instagram Mobile App Course 08: Business Branding Business Course Promo Video Chapter1 Chapter2 Chapter3 Chapter4 Chapter5 Chapter6 Chapter7 Chapter8 Chapter9 Chapter10 Chapter11 Course 09: Sales: Psychology of Customers Introduction Introducing A.S.K - concentrating on 'A' for ATTRACT. Section 3 The 'S' of A.S.K. - SERVING Section 4 The K of A.S.K Section 5 ...And lastly... Course 10: People Management Skills Level 3 Introduction to Human Resources Employee Recruitment and Selection Procedure Employee Training and Development Process Performance Appraisal Management Employee Relations Motivation and Counselling Ensuring Health and Safety at the Workplace Employee Termination Employer Records and Statistics Essential UK Employment Law Course 11: Performance Management Introduction Performance Key Performance Indicators Reporting Rewarding Conclusion Course 12: Customer Relationship Management Module 01: Introduction to Customer Relationship Management (CRM) Module 02: CRM Fundamentals Module 03: CRM Strategies CRM Strategies Module 04: Data Analysis in CRM Module 05: CRM Databases Module 06: Deepening Customer Relationship Module 07: Handling Customer Complaints Module 08: Future of CRM Course 13: Leadership & Management Diploma Understanding Management and Leadership Leadership Theories Improving Management and Leadership Performance High Performance Teams Motivating Employees Organisational Skills Talent Management Succession Planning Business Process Management Communication Skills Negotiation Techniques Managing Meetings and Giving Feedback Managing Change Time Management Stress Management Emotional Intelligence in Leadership Managing Conflict Dealing with Office Politics Risk Management Corporate Responsibility and Ethics Course 14: Public Speaking and Presentation Skill Course Introduction QUICK UNLEARNING Before Starting this "SKILL" IS THIS HAPPENED WITH YOU???? Impressive Methods of Hooking Audience, even before your Speech or Presentation 6 Highly Impressive Methods of Starting any Speech or Presentation!! Body Language: 6 Methods for Impressive Body Language for Speech or Presentation Vocal Variety: 3 Methods (VST) for POWERFUL Vocal Variety Effective Methods of Ending Any Speech or Presentation CPD 145 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Entrepreneurship bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Entrepreneurship is fully compatible with PC's, Mac's, laptops, tablets and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so that you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course; it can be studied in your own time at your own pace. Career path Having this various expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included