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Learn Google AdWords and Earn Passive income with PPC
By John Academy
(43)- 30 Day Money Back Guarantee
- Completion Certificate
- 24/7 Technical Support
Highlights
On-Demand course
25 hours
All levels
Description
Course Overview
Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors.
In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch.
Learning Outcomes
Be able to drive traffic to your website or landing page
Create and optimize your own profitable Google AdWords campaigns
Learn how to advertise your products and services online
Increase sales to your website using AdSense
Use conversion tracking to determine the value of your ad campaign
Monetize more than 6 billion daily searches on Google
Be able to remarket to your website visitors
Who is this course for?
This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step.
Entry Requirement
This course is available to all learners, of all academic backgrounds.
Learners should be aged 16 or over to undertake the qualification.
Good understanding of English language, numeracy and ICT are required to attend this course.
Certification
After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24.
PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.
Why choose us?
Affordable, engaging & high-quality e-learning study materials;
Tutorial videos/materials from the industry-leading experts;
Study in a user-friendly, advanced online learning platform;
Efficient exam systems for the assessment and instant result;
The UK & internationally recognized accredited qualification;
Access to course content on mobile, tablet or desktop from anywhere anytime;
The benefit of career advancement opportunities;
24/7 student support via email.
Career Path
Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as:
Digital Marketers
Influencers
Content Creators
YouTubers
Module 01: Introduction to Google Ads | |||
Welcome to Google Ads Masterclass! | 00:13:00 | ||
Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group | 00:05:00 | ||
How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! | 00:20:00 | ||
Google Ads Formula Calculator | 00:14:00 | ||
AdWords Formula Calculator I Built For You | 00:05:00 | ||
What is Google Ads? | 00:12:00 | ||
Where do Google Ads Show Up? | 00:13:00 | ||
Complimentary Adventure Media Account Audit (exclusions apply) | 00:06:00 | ||
Module 02: Creating and Setting Up Our First Google Ads Account | |||
Download Course Slides! | 00:05:00 | ||
Creating Your First Google Ads Account | 00:09:00 | ||
Understanding the Google Ads Account Hierarchy | 00:08:00 | ||
Using Your Website Navigational Structure to Structure Your Google Ads Campaigns | 00:20:00 | ||
Understanding Network Settings | 00:14:00 | ||
Understanding Location Targeting | 00:12:00 | ||
Configuring Location Targeting in Google Ads | 00:10:00 | ||
Viewing Location Reports in Google Ads | 00:15:00 | ||
Understanding Advanced Location Options | 00:16:00 | ||
Setting and Configuring Languages | 00:04:00 | ||
Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads | 00:13:00 | ||
Finding Your Hourly Reports in the Google Ads Interface | 00:06:00 | ||
Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit | 00:06:00 | ||
Bidding Strategies: Target Search Page Location | 00:06:00 | ||
Bidding Strategies: Target ROAS | 00:10:00 | ||
Bidding Strategies: Target CPA | 00:05:00 | ||
Bidding Strategies: Target Outranking Share | 00:08:00 | ||
Bidding Strategies: Maximize Clicks | 00:05:00 | ||
Bidding Strategies: Enhanced CPC Bidding | 00:05:00 | ||
Bidding Strategies: Manual CPC Bidding | 00:05:00 | ||
Campaign Start and End Dates | 00:02:00 | ||
Introduction to Dynamic Search Ads! | 00:08:00 | ||
Understanding Sitelink Extensions | 00:14:00 | ||
Callout Extensions | 00:05:00 | ||
Call Extensions | 00:08:00 | ||
Structured Snippet Extensions | 00:06:00 | ||
App Extensions | 00:02:00 | ||
Message Extensions | 00:09:00 | ||
Location Extensions | 00:10:00 | ||
Location Setting Exercise | 00:05:00 | ||
Promotion Extensions | 00:10:00 | ||
Price Extensions | 00:12:00 | ||
Understanding Ad Rotation Settings | 00:05:00 | ||
The Basics of Ad Scheduling | 00:11:00 | ||
Understanding the Basics of Device Targeting | 00:15:00 | ||
Understanding Campaign URL Options | 00:07:00 | ||
Module 03: Structuring Your Ad Groups Like A Professional | |||
Ad Group Structure Basics and Organization | 00:14:00 | ||
Ad Group Structure Ideas | 00:07:00 | ||
Creating Our First Ad Group in Google Ads | 00:09:00 | ||
Module 04: How To Write Killer Ads in Google Ads! | |||
The Anatomy of Google Text Ads | 00:07:00 | ||
Compliance in Google Text Ads | 00:06:00 | ||
Requesting a Manual Review of Your Ads and Expediting the Process | 00:03:00 | ||
Best Practices for Successful Text Ads | 00:14:00 | ||
Real-Life Case Ad Copy Case Study: Medical Equipment Company | 00:15:00 | ||
The BJ Fogg Behavioral Model | 00:39:00 | ||
Creating Our First Ad in Google Ads | 00:13:00 | ||
Module 05: Setting Up Your AdWords Billing | |||
Configuring Your Billing Details in Google Ads | 00:05:00 | ||
Module 06: Keywords in Depth - The Heartbeat of Your Account | |||
Keyword Basics: Keywords vs Queries | 00:09:00 | ||
The Basics of Keyword Research | 00:11:00 | ||
The Basics of Keyword Planning | 00:13:00 | ||
The Basics of Keyword Organization | 00:07:00 | ||
Understanding Keyword Match Types | 00:12:00 | ||
Keyword Match Types: Broad Match | 00:09:00 | ||
Keyword Match Types: Broad Match Modified | 00:06:00 | ||
Keyword Match Types: Phrase Match | 00:07:00 | ||
Keyword Match Types: Exact Match | 00:12:00 | ||
Keyword Match Types: Negative Match | 00:12:00 | ||
Using the Search Term Report to Find Negative Keywords Part 1 | 00:15:00 | ||
Using the Search Term Report to Find Negative Keywords Part 2 | 00:17:00 | ||
Understanding Negative Keyword Lists | 00:12:00 | ||
Traffic Sculpting: Negative Keywords at the Ad Group Level | 00:18:00 | ||
Adding Negative Keywords at The Ad Group Level | 00:09:00 | ||
Traffic Sculpting Using OPTMYZR | 00:07:00 | ||
Keyword Research: Google Suggestions, Google Related Searches and Autocomplete | 00:14:00 | ||
Using Additional Research Tools to Get Negative Keyword Ideas | 00:12:00 | ||
Keyword Research: Using the Google Keyword Planner 1 | 00:20:00 | ||
Keyword Research: Using the Google Keyword Planner 2 | 00:16:00 | ||
Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner | 00:16:00 | ||
Keyword Planning: The 6 Main Ways People Communicate With Search Engines | 00:17:00 | ||
Keyword Planning: Understanding the Buyer Funnel | 00:12:00 | ||
Keyword Planning: What Keywords Can Teach Us About Buying Intent | 00:12:00 | ||
Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates | 00:18:00 | ||
Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors | 00:19:00 | ||
Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates | 00:17:00 | ||
Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes | 00:17:00 | ||
Keyword Organization: Formatting Keywords in Excel | 00:12:00 | ||
Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure | 00:12:00 | ||
Keyword Organization: Using Mergewords to Generate Keyword Lists | 00:14:00 | ||
Keyword Bidding Basics: Setting Your Initial Max CPC Bids | 00:20:00 | ||
Module 07: Account Structure - How To Structure Ad Groups Like A pro | |||
Account Structure: How To Create A New Ad Group Within Your Campaign | 00:07:00 | ||
Importing Your Keyword Lists From Excel Into Your New Ad Group | 00:11:00 | ||
Creating Multiple, Relevant Ads For Your New Ad Groups | 00:13:00 | ||
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign | 00:08:00 | ||
Module 08: The Incredible Dynamics Of The AdWords Auction | |||
Introduction To The AdWords Auction | 00:20:00 | ||
Understanding Quality Score: Click Through Rate And Ad Relevancy | 00:15:00 | ||
Understanding Quality Score: Landing Page Quality | 00:07:00 | ||
Understanding Ad Rank and How It Is Calculated | 00:12:00 | ||
When You Could Ignore Low-Quality Scores (and when you can't!) | 00:09:00 | ||
Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) | 00:08:00 | ||
Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) | 00:11:00 | ||
Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) | 00:07:00 | ||
Module 09: Expanding And Refining Your Campaigns | |||
Navigating The AdWords Dashboard | 00:16:00 | ||
How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns | 00:15:00 | ||
Editing The Essential Campaign Settings | 00:06:00 | ||
How To Create New Campaigns That Will Improve Your Results | 00:15:00 | ||
How To Use Your Website To Make The Best Campaigns Possible | 00:16:00 | ||
How To Set Up Powerful Custom Schedules For Your Campaigns | 00:12:00 | ||
Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules | 00:12:00 | ||
Module 10: Negative Keywords - Your Greatest Ally | |||
Understanding Negative Keywords In-Depth | 00:14:00 | ||
Using Broad, Phrase and Exact Match With Your Negative Keywords | 00:07:00 | ||
Adding and Removing Negative Keywords and Negative Keyword Lists | 00:20:00 | ||
Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions | |||
Introduction To Ad Extensions | 00:06:00 | ||
The Benefits Of Using Ad Extensions | 00:08:00 | ||
Different Types Of Ad Extensions and Best Practices | 00:06:00 | ||
Adding Sitelink Extensions | 00:08:00 | ||
Configuring Your Sitelink Extensions For The Best Results | 00:11:00 | ||
Adding Callout Extensions And Phone Extensions | 00:08:00 | ||
Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss | |||
The 5 Primary Forms Of Remarketing | 00:16:00 | ||
Realizing The Benefits And Importance Of Remarketing | 00:13:00 | ||
How To Create And Add Your Remarketing Tag | 00:09:00 | ||
Creating Your First Remarketing Audience | 00:13:00 | ||
Configuring Your Remarketing Campaign Settings | 00:14:00 | ||
Module 13: Keeping Track Of Profits With Conversion Tracking | |||
Understanding The Basics Of Conversion Tracking | 00:14:00 | ||
Exploring The Different Conversion Actions Visitors Take On Your Site | 00:14:00 | ||
Setting Up Conversion Tracking For Form Submissions | 00:18:00 | ||
Generating And Installing Your Conversion Tracking Tag | 00:09:00 | ||
Understanding The Basics Of Phone Call Tracking | 00:09:00 | ||
Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data | 00:10:00 | ||
Module 14: Profitable Bidding Strategies | |||
Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction | 00:15:00 | ||
How To Mathematically Calculate ROI and ROAS | 00:09:00 | ||
Calculating Max CPC Bids From Your Conversion Rate And Conversion Value | 00:12:00 | ||
Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 | ||
Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed | |||
Introduction To AdWords Scripts - What Are Scripts | 00:05:00 | ||
Bidding To Average Position AdWords Script (Part 1) | 00:12:00 | ||
Bidding To Average Position AdWords Script (Part 2) | 00:14:00 | ||
Module 16: Conclusion ... Goodbye For Now! | |||
Conclusion | 00:03:00 | ||
Module 17: Bonus Material! | |||
Part 1 Understanding Search Queries and What We Learn From Searcher Languagage | 00:18:00 | ||
Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords | 00:18:00 | ||
Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads | 00:23:00 | ||
Calculating Profitable Keyword Bids Based On Revenue Per Click | 00:09:00 |
About The Provider
John Academy
London
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