4187 Courses

Overview Increase Revenue with an Effective Go-To-Market Strategy Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Increase Revenue with an Effective Go-To-Market Strategy Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 01: Create a Unique Competitive Advantage Unique Competitive Advantage Explained 00:05:00 Unique Competitive Advantage - Company Examples 00:03:00 How to Determine Your Unique Competitive Advantage 00:01:00 Step 1 - Evaluate Your Strengths 00:02:00 Step 2 - Evaluate Your Competitive Landscape 00:03:00 Step 3 - Identify Your Unique Competitive Advantage 00:04:00 Step 4 - Test Your Unique Competitive Advantage 00:02:00 Common Mistakes 00:02:00 Workshop - Unique Competitive Advantage in Action 00:03:00 Section 02: Positioning Product or Service Positioning is about Your Customer's Point of View 00:08:00 What Investors Are Looking for 00:02:00 Ben and Jerry's Case Study 00:02:00 Keys to Success 00:03:00 The Positioning Framework Overview 00:06:00 Step 1 - Create Meaningful Attributes - Part 1 00:05:00 Step 1 - Create Meaningful Attributes - Part 2 00:06:00 Step 1 - Create Meaningful Attributes - Part 3 00:05:00 Viking Cruises - Case Study 00:02:00 Step 2 - Custom Attributes 00:04:00 Step 3- Evaluate / Rank Attributes 00:04:00 Step 4 - Evaluating Positioning Rankings 00:03:00 Step 5 - Positioning of Your Attributes 00:02:00 Step 6 - Your Positioning Statement 00:04:00 Common Mistakes 00:02:00 Workshop - Position Your Product or Service in Action 00:03:00 Section 03: Determine Your Target Market Target Market Essentials 00:05:00 Why is Your Target Market So Important? 00:05:00 Define Your Target Market 00:02:00 Step 1 - Define Standard Attributes - Demographics 00:06:00 Step 1 (continued) - Define Standard Attributes - More Demographics 00:05:00 Step 1 (continued) - Define Standard Attributes - Psychographics 00:06:00 Step 2 - Develop Custom Attributes 00:10:00 Step 3 - Validation 00:01:00 Step 4 - Adjust Your Strategy 00:02:00 Workshop - Developing Your Target Market 00:02:00 Section 04: Build a Compelling Value Proposition Characteristics of Unique Value Propositions 00:02:00 Types of Customer Benefits UVPs Express 00:04:00 Examples of Unique Value Propositions 00:01:00 What Investors Are Looking For 00:01:00 Value Proposition vs. Competitive Advantage 00:02:00 Understand Your Competitor's Unique Value Proposition 00:03:00 Streaming Services Example 00:02:00 The Value Proposition Framework 00:01:00 Step 1 - Brainstorming 00:07:00 Step 2 - Create a Value Proposition List 00:01:00 Step 3 - Determine Uniqueness 00:03:00 Step 4 - Prioritize Top Value Propositions 00:02:00 Step 5 - Tell a Story 00:04:00 Common Mistakes 00:01:00 Workshop - Build Your Unique Value Proposition 00:04:00 Downloadable Resources Resource - Increase Revenue with an Effective Go-To-Market Strategy 00:00:00

How well do you know your client base? How can upgrading your technology or digitally streamlining serve them? Some companies undergo a digital transformation beginning with reviewing software and then growing frustrated when the impact is hard to find. This microlearning video outlines how to achieve the best results for your customers and organization by starting with exploring intended outcomes. This video is great for anyone involved in strategic planning at your organization. Length: 3:56 Length: 4:21 Learning Objectives Examine the importance of comprehensive audience research, eliminating assumptions and gaining a deep understanding of client behaviors and preferences, to lay the foundation for a data-driven digital transformation strategy.;Articulate clear and strategic objectives, addressing how digital transformation can advance overall business objectives and enhance customer engagement and experiences.;Shift the focus from technology to user impact, emphasizing the significance of reducing costs, saving time, and delivering superior customer experiences in the digital transformation strategy formulation.

Level 4 Endorsed Diploma - International Trade Qualification Complete all 15 modules and 3 assessments, from a choice of 7 to earn a Level 4 Diploma in International Trade.

PMI-RMP® Exam Prep: Virtual In-House Training This course is aimed at preparing the participant to pass the PMI-RMP® (Risk Management Professional) exam. The course will also provide practical tips and tools that can be used in any organization's project management risk practices. In this expanded session, you will also have time to practice your exam taking skills with coaching from a credentialed instructor. The course includes the tool RMP-IQ, with sample exam questions to practice for the exam and allow participants to see their knowledge level in the various domains. What You Will Learn At the end of this course, participants will be able to: Explain the value and benefits of the PMI-RMP® credential Perform a self-assessment of your knowledge and skills Prepare a study plan that will allow you to pass the exam Foundation Concepts The Risk Management Professional (PMI-RMP®) Exam PMI's Standard for Risk Management Portfolios, Programs and Projects Key risk definitions Risk management life cycle Levels of Risk Management Enterprise Risk Management Portfolio Risk Management Program Risk Management Project Risk Management Risk Strategy and Planning: Part 1 Task 1: Perform a preliminary document analysis Task 2: Assess project environment for threats and opportunities Task 3: Confirm risk thresholds based on risk appetites Risk Strategy and Planning: Part 2 Task 4: Establish risk management strategy Task 5: Document the risk management plan Task 6: Plan and lead risk management activities with stakeholders Agile, programs, and portfolio aspects of risk strategy and planning Risk Identification: Part 1 Objectivity and bias Task 1: Conduct risk identification exercises Risk Identification: Part 2 Task 2: Examine assumption and constraint analysis Task 3: Document risk triggers and thresholds based on context / environment Task 4: Develop risk register Agile, programs, and portfolio aspects of risk identification Risk Analysis: Part 1 Task 1: Perform qualitative analysis Risk analysis in an agile environment Risk Analysis: Part 2 Task 2: Perform quantitative analysis Task 3: Identify threats and opportunities Program and portfolio aspects of risk analysis Risk Response Task 1: Plan risk responses Agile, programs, and portfolio aspects of risk response planning Task 2: Implement risk responses Monitor and Close Risks: Part 1 Task 1: Gather and analyze performance data Monitor and Close Risks: Part 2 Task 2: Monitor residual and secondary risks Task 4: Monitor project risk levels Task 3: Provide information required to update relevant project documents Agile, programs, and portfolio aspects of monitoring and closing risks

🚀 Unlock the Power of Persuasion: Crafting a Dynamic Marketing Strategy for Impactful Results 🚀   Are you tired of marketing efforts that fall flat, leaving you wondering where you went wrong? It's time to elevate your game and transform your approach with our groundbreaking online course: 'Crafting a Dynamic Marketing Strategy for Impactful Results.'   🌟 Module 1: Introduction - Lay the Foundation for Success Dive into the fundamentals of effective marketing. Understand the psychology behind consumer behavior and learn how to connect with your audience on a deeper level. Uncover the secrets to building a brand that not only stands out but leaves a lasting impression. 📈 Module 2: Build a Strategic Marketing Plan - Your Roadmap to Success Crafting a marketing plan is an art, and in this module, you'll become a master strategist. From setting SMART goals to identifying your target audience, you'll develop a comprehensive plan tailored to your unique business. Explore the latest digital marketing trends and discover how to leverage them for maximum impact. 💡 Module 3: Workshop - Hands-On Application of Knowledge Theory is great, but application is key. Join our hands-on workshop where you'll put your newly acquired skills to the test. Receive personalized feedback from industry experts, fine-tune your strategies, and leave with a polished marketing plan ready to propel your business to new heights.   🔥 What You'll Gain: ✅ A deep understanding of consumer psychology ✅ Proven techniques to build a standout brand ✅ A strategic marketing plan tailored to your business ✅ Knowledge of the latest digital marketing trends ✅ Hands-on experience and personalized feedback   🌐 Why Choose Our Course?   🎓 Expert Instructors: Learn from seasoned professionals with a track record of success in the marketing world.   🚀 Practical Insights: Gain real-world insights and practical strategies that you can implement immediately.   🤝 Community Support: Join a vibrant community of like-minded individuals, share experiences, and network for future collaborations.   🏆 Transform your marketing efforts and achieve impactful results! Enroll now in 'Crafting a Dynamic Marketing Strategy for Impactful Results' and position your business for success in today's competitive landscape. Don't miss out on this opportunity to revolutionize your marketing game! 🚀🌟 Course Curriculum Module 1- Introduction Strategic Marketing Plan Explained 00:00 Module 2- Build a Strategic Marketing Plan Choosing a Marketing Program 00:00 Case Study Product and Services Businesses 00:00 Evaluate Your Marketing Mix 00:00 Objectives, Tactics, and Assumptions about your marketing program 00:00 Common Mistakes 00:00 Module 3- Workshop Workshop - Create Your Marketing Action Plan 00:00

Mastering marketing in today’s digital age means staying ahead of shifting consumer behaviours, evolving platforms, and increasingly savvy audiences. The Marketing Executive Strategies Course is crafted for those seeking to build confident, informed marketing decisions grounded in insight and strategy. This course walks through the essentials—from foundational marketing principles to advanced strategic planning techniques—designed to strengthen your command of modern marketing approaches. With 36 detailed modules, the course explores everything from branding and market segmentation to digital communications and competitor analysis. Whether you're refining your marketing approach or developing strategies from the ground up, this course offers a structured path through the full marketing landscape. Each module builds logically on the last, giving you a coherent understanding of how the various parts of a marketing strategy come together. This is a flexible, online learning experience built for professionals who prefer to study at their own pace, with content designed to keep you engaged and thinking strategically. Key Benefits Accredited by CPD Instant e-certificate Fully online, interactive course Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Curriculum Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Module 18: What is Marketing? Module 19: Common Marketing Types (I) Module 20: Common Marketing Types (II) Module 21: The Marketing Mix Module 22: Communicating the Right Way Module 23: Customer Communications Module 24: Marketing Goals Module 25: The Marketing Funnel Module 26: Marketing Mistakes (I) Module 27: Marketing Mistakes (II) Module 28: An Introduction to Strategic Planning Module 29: Development of a Strategic Plan Module 30: Strategic Planning for Marketing Module 31: Strategic and Marketing Analysis Module 32: Internal Analysis Module 33: External Analysis Module 34: Market Segmentation, Targeting and Positioning Module 35: Approaches to Customer Analysis Module 36: Approaches to Competitor Analysis Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%. Certificate Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Marketing Executive Strategies training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Marketing Executive Strategies training. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Overview Go to Market Strategy That Drives Revenue Growth Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Go to Market Strategy That Drives Revenue Growth Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Section 01: Create a Unique Competitive Advantage Unique Competitive Advantage Explained 00:05:00 Workshop - Unique Competitive Advantage in Action 00:03:00 How to Determine Your Unique Competitive Advantage 00:01:00 Step 1 - Evaluate Your Strengths 00:02:00 Step 2 - Evaluate Your Competitive Landscape 00:03:00 Step 3 - Identify Your Unique Competitive Advantage 00:04:00 Step 4 - Test Your Unique Competitive Advantage 00:02:00 Common Mistakes 00:02:00 Workshop - Unique Competitive Advantage in Action 00:03:00 Positioning is about Your Customer's Point of View 00:08:00 What Investors Are Looking for 00:02:00 Ben and Jerry's Case Study 00:02:00 Keys to Success 00:03:00 Section 02 The Positioning Framework Overview 00:06:00 Step 1 - Create Meaningful Attributes - Part 1 00:05:00 Step 1 - Create Meaningful Attributes - Part 2 00:06:00 Step 1 - Create Meaningful Attributes - Part 3 00:05:00 Viking Cruises - Case Study 00:02:00 Step 2 - Custom Attributes 00:04:00 Step 3- Evaluate / Rank Attributes 00:04:00 Step 4 - Evaluating Positioning Rankings 00:03:00 Step 5 - Positioning of Your Attributes 00:02:00 Common Mistakes 00:02:00 Workshop - Position Your Product or Service in Action 00:03:00 Section 03: Determine Your Target Market Target Market Essentials 00:05:00 Why is Your Target Market So Important? 00:05:00 Define Your Target Market 00:02:00 Step 1 - Define Standard Attributes - Demographics 00:06:00 Step 1 - Define Standard Attributes - More Demographics 00:05:00 Step 1 - Define Standard Attributes - Psychographics 00:06:00 Step 2 - Develop Custom Attributes 00:10:00 Step 3 - Validation 00:01:00 Step 4 - Adjust Your Strategy 00:02:00 Workshop - Developing Your Target Market 00:02:00 Section 04: Build a Compelling Value Proposition Characteristics of Unique Value Propositions 00:02:00 Types of Customer Benefits UVPs Express 00:04:00 Examples of Unique Value Propositions 00:01:00 What Investors Are Looking For 00:01:00 Value Proposition vs. Competitive Advantage 00:02:00 Understand Your Competitor's Unique Value Proposition 00:03:00 Streaming Services Example 00:02:00 The Value Proposition Framework 00:01:00 Step 1 - Brainstorming 00:07:00 Step 2 - Create a Value Proposition List 00:01:00 Step 3 - Determine Uniqueness 00:03:00 Step 4 - Prioritize Top Value Propositions 00:02:00 Step 5 - Tell a Story 00:04:00 Common Mistakes 00:01:00 Workshop - Build Your Unique Value Proposition 00:04:00 Step 6 - Your Positioning Statement 00:04:00

Duration 4 Days 24 CPD hours This course is intended for Students in this course are interested in designing and implementing DevOps processes or in passing the Microsoft Azure DevOps Solutions certification exam. This course provides the knowledge and skills to design and implement DevOps processes and practices. Students will learn how to plan for DevOps, use source control, scale Git for an enterprise, consolidate artifacts, design a dependency management strategy, manage secrets, implement continuous integration, implement a container build strategy, design a release strategy, set up a release management workflow, implement a deployment pattern, and optimize feedback mechanisms Prerequisites Successful learners will have prior knowledge and understanding of: Cloud computing concepts, including an understanding of PaaS, SaaS, and IaaS implementations. Both Azure administration and Azure development with proven expertise in at least one of these areas. Version control, Agile software development, and core software development principles. It would be helpful to have experience in an organization that delivers software. AZ-104T00 - Microsoft Azure Administrator AZ-204T00: Developing Solutions for Microsoft Azure 1 - Introduction to DevOps What is DevOps? Explore the DevOps journey Identify transformation teams Explore shared goals and define timelines 2 - Choose the right project Explore greenfield and brownfield projects Decide when to use greenfield and brownfield projects Decide when to use systems of record versus systems of engagement Identify groups to minimize initial resistance Identify project metrics and key performance indicators (KPIs) 3 - Describe team structures Explore agile development practices Explore principles of agile development Define organization structure for agile practices Explore ideal DevOps team members Enable in-team and cross-team collaboration Select tools and processes for agile practices 4 - Choose the DevOps tools What is Azure DevOps? What is GitHub? Explore an authorization and access strategy Migrate or integrate existing work management tools Migrate or integrate existing test management tools Design a license management strategy 5 - Plan Agile with GitHub Projects and Azure Boards Link GitHub to Azure Boards Configure GitHub Projects Manage work with GitHub Project boards Customize Project views Collaborate using team discussions Agile Plan and Portfolio Management with Azure Boards 6 - Introduction to source control Explore DevOps foundational practices What is source control? Explore benefits of source control Explore best practices for source control 7 - Describe types of source control systems Understand centralized source control Understand distributed source control Explore Git and Team Foundation Version Control Examine and choose Git Understand objections to using Git Describe working with Git locally 8 - Work with Azure Repos and GitHub Migrate from TFVC to Git Use GIT-TFS Develop online with GitHub Codespaces 9 - Structure your Git Repo Explore monorepo versus multiple repos Implement a change log 10 - Manage Git branches and workflows Explore branch workflow types Explore feature branch workflow Explore Git branch model for continuous delivery Explore GitHub flow Explore fork workflow Version Control with Git in Azure Repos 11 - Collaborate with pull requests in Azure Repos Collaborate with pull requests Examine GitHub mobile for pull request approvals 12 - Identify technical debt Examine code quality Examine complexity and quality metrics Measure and manage technical debt Integrate other code quality tools Plan effective code reviews 13 - Explore Git hooks Implement Git hooks 14 - Plan foster inner source Explore foster inner source Implement the fork workflow Describe inner source with forks 15 - Manage Git repositories Work with large repositories Purge repository data Manage releases with GitHub Repos Automate release notes with GitHub 16 - Explore Azure Pipelines Explore the concept of pipelines in DevOps Describe Azure Pipelines Understand Azure Pipelines key terms 17 - Manage Azure Pipeline agents and pools Choose between Microsoft-hosted versus self-hosted agents Explore job types Explore predefined agent pool Understand typical situations for agent pools Communicate with Azure Pipelines Communicate to deploy to target servers Examine other considerations Describe security of agent pools Configure agent pools and understanding pipeline styles 18 - Describe pipelines and concurrency Understand parallel jobs Estimate parallel jobs Describe Azure Pipelines and open-source projects Explore Azure Pipelines and Visual Designer Describe Azure Pipelines and YAML 19 - Explore continuous integration Learn the four pillars of continuous integration Explore benefits of continuous integration Describe build properties Enable Continuous Integration with Azure Pipelines 20 - Implement a pipeline strategy Configure agent demands Implement multi-agent builds Explore source control types supported by Azure Pipelines 21 - Integrate with Azure Pipelines Describe the anatomy of a pipeline Understand the pipeline structure Detail templates Explore YAML resources Use multiple repositories in your pipeline 22 - Introduction to GitHub Actions What are Actions? Explore Actions flow Understand workflows Describe standard workflow syntax elements Explore events Explore jobs Explore runners Examine release and test an action 23 - Learn continuous integration with GitHub Actions Describe continuous integration with actions Examine environment variables Share artifacts between jobs Examine Workflow badges Describe best practices for creating actions Mark releases with Git tags Create encrypted secrets Use secrets in a workflow Implement GitHub Actions for CI/CD 24 - Design a container build strategy Examine structure of containers Work with Docker containers Understand Dockerfile core concepts Examine multi-stage dockerfiles Examine considerations for multiple stage builds Explore Azure container-related services Deploy Docker containers to Azure App Service web apps 25 - Introduction to continuous delivery Explore traditional IT development cycle What is continuous delivery? Move to continuous delivery Understand releases and deployments Understand release process versus release 26 - Create a release pipeline Describe Azure DevOps release pipeline capabilities Explore release pipelines Explore artifact sources Choose the appropriate artifact source Examine considerations for deployment to stages Explore build and release tasks Explore custom build and release tasks Explore release jobs Configure Pipelines as Code with YAML 27 - Explore release recommendations Understand the delivery cadence and three types of triggers Explore release approvals Explore release gates Use release gates to protect quality Control Deployments using Release Gates 28 - Provision and test environments Provision and configure target environments Configure automated integration and functional test automation Understand Shift-left Set up and run availability tests Explore Azure Load Testing Set up and run functional tests 29 - Manage and modularize tasks and templates Examine task groups Explore variables in release pipelines Understand variable groups 30 - Automate inspection of health Automate inspection of health Explore events and notifications Explore service hooks Configure Azure DevOps notifications Configure GitHub notifications Explore how to measure quality of your release process Examine release notes and documentation Examine considerations for choosing release management tools Explore common release management tools 31 - Introduction to deployment patterns Explore microservices architecture Examine classical deployment patterns Understand modern deployment patterns 32 - Implement blue-green deployment and feature toggles What is blue-green deployment? Explore deployment slots Describe feature toggle maintenance 33 - Implement canary releases and dark launching Explore canary releases Examine Traffic Manager Understand dark launching 34 - Implement A/B testing and progressive exposure deployment What is A/B testing? Explore CI-CD with deployment rings 35 - Integrate with identity management systems Integrate GitHub with single sign-on (SSO) Explore service principals Explore Managed Identity 36 - Manage application configuration data Rethink application configuration data Explore separation of concerns Understand external configuration store patterns Examine Key-value pairs Examine App configuration feature management Integrate Azure Key Vault with Azure Pipelines Manage secrets, tokens and certificates Examine DevOps inner and outer loop Integrate Azure Key Vault with Azure DevOps Enable Dynamic Configuration and Feature Flags 37 - Explore infrastructure as code and configuration management Explore environment deployment Examine environment configuration Understand imperative versus declarative configuration Understand idempotent configuration 38 - Create Azure resources using Azure Resource Manager templates Why use Azure Resource Manager templates? Explore template components Manage dependencies Modularize templates Manage secrets in templates Deployments using Azure Bicep templates 39 - Create Azure resources by using Azure CLI What is Azure CLI? Work with Azure CLI 40 - Explore Azure Automation with DevOps Create automation accounts What is a runbook? Understand automation shared resources Explore runbook gallery Examine webhooks Explore source control integration Explore PowerShell workflows Create a workflow Examine checkpoint and parallel processing 41 - Implement Desired State Configuration (DSC) Understand configuration drift Explore Desired State Configuration (DSC) Explore Azure Automation State configuration (DSC) Examine DSC configuration file Explore hybrid management Implement DSC and Linux Automation on Azure 42 - Implement Bicep What is Bicep? Install Bicep Understand Bicep file structure and syntax 43 - Introduction to Secure DevOps Describe SQL injection attack Understand DevSecOps Explore Secure DevOps Pipeline Explore key validation points Explore continuous security validation Understand threat modeling 44 - Implement open-source software Explore how software is built What is open-source software Explore corporate concerns with open-source software components Explore common open-source licenses Examine license implications and ratings 45 - Software Composition Analysis Inspect and validate code bases for compliance Explore software composition analysis (SCA) Integrate Mend with Azure Pipelines Implement GitHub Dependabot alerts and security updates Integrate software composition analysis checks into pipelines Examine tools for assess package security and license rate Interpret alerts from scanner tools Implement security and compliance in an Azure Pipeline 46 - Static analyzers Explore SonarCloud Explore CodeQL in GitHub Manage technical debt with SonarCloud and Azure DevOps 47 - OWASP and Dynamic Analyzers Plan Implement OWASP Secure Coding Practices Explore OWASP ZAP penetration test Explore OWASP ZAP results and bugs 48 - Security Monitoring and Governance Implement pipeline security Explore Microsoft Defender for Cloud Examine Microsoft Defender for Cloud usage scenarios Explore Azure Policy Understand policies Explore initiatives Explore resource locks Explore Azure Blueprints Understand Microsoft Defender for Identity 49 - Explore package dependencies What is dependency management? Describe elements of a dependency management strategy Identify dependencies Understand source and package componentization Decompose your system Scan your codebase for dependencies 50 - Understand package management Explore packages Understand package feeds Explore package feed managers Explore common public package sources Explore self-hosted and SaaS based package sources Consume packages Publish packages Package management with Azure Artifacts 51 - Migrate consolidating and secure artifacts Identify existing artifact repositories Migrate and integrating artifact repositories Secure access to package feeds Examine roles Examine permissions Examine authentication 52 - Implement a versioning strategy Understand versioning of artifacts Explore semantic versioning Examine release views Promote packages Explore best practices for versioning 53 - Introduction to GitHub Packages Publish packages Install a package Delete and restore a package Explore package access control and visibility 54 - Implement tools to track usage and flow Understand the inner loop Explore Azure Monitor and Log Analytics Examine Kusto Query Language (KQL) Explore Application Insights Implement Application Insights Monitor application performance with Application Insights 55 - Develop monitor and status dashboards Explore Azure Dashboards Examine view designer in Azure Monitor Explore Azure Monitor workbooks Explore Power BI Build your own custom application 56 - Share knowledge within teams Share acquired knowledge within development teams Integrate with Azure Boards Share team knowledge using Azure Project Wiki 57 - Design processes to automate application analytics Explore rapid responses and augmented search Integrate telemetry Examine monitoring tools and technologies 58 - Manage alerts, blameless retrospectives and a just culture Examine when get a notification Explore how to fix it Explore smart detection notifications Improve performance Understand server response time degradation Reduce meaningless and non-actionable alerts Examine blameless retrospective Develop a just culture