4189 Courses

Marketing is the heartbeat of any business strategy—shaping how brands connect with people, build trust, and generate demand. This CPD-accredited course explores the core principles and modern techniques of marketing, helping learners understand how powerful messaging, targeted campaigns, and customer engagement drive success. From exploring traditional and digital marketing types to understanding the marketing funnel and communication strategies, the course equips learners with the knowledge to think commercially and act with purpose in any marketing context. Whether you're aiming to improve your brand visibility, communicate more effectively with customers, or avoid common marketing pitfalls, this course lays the groundwork. You'll discover how to align goals with strategies, apply the marketing mix intelligently, and make informed decisions across various marketing channels. Structured in accessible modules, it’s an ideal learning journey for anyone looking to develop a sharp and confident approach to modern marketing—without needing to step into a classroom. Course Curriculum: Module One: What is Marketing? Module Two: Common Marketing Types (I) Module Three: Common Marketing Types (II) Module Four: The Marketing Mix Module Five: Communicating the Right Way Module Six: Customer Communications Module Seven: Marketing Goals Module Eight: The Marketing Funnel Module Nine: Marketing Mistakes (I) Module Ten: Marketing Mistakes (II) Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing Marketing - CPD Accredited course. For each test, the pass mark will be set to 60%. CPD 10 CPD hours / points Accredited by The CPD Quality Standards (CPD QS) Who is this course for? The Marketing - CPD Accredited training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Marketing - CPD Accredited training.

Design Thinking in Today's Organization Design Thinking is a great way for organizations to equip their project teams to better manage ambiguity in innovative environments, navigate complex problems, experiment rapidly, communicate more effectively, and increase the ability to respond to ever changing customer requirements. Additionally they will talk about how Design Thinking in action with the exclusive PMI Global Executive Council will engage the next generation of project leaders, known as "Global Executive Council NextPerts" and their development of a Benefits Thinking Movement. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

The Entrepreneurship: From Business Idea to Action course helps you turn your ideas into real businesses. You will learn how to think like an entrepreneur, generate ideas, write a business plan, and understand what makes businesses succeed or fail. This course also covers fundraising, innovation, and sustainable entrepreneurship. It is easy to follow and gives you clear steps to start and grow your own venture. Course Curriculum ✓ Module 01: Introduction to Entrepreneurship ✓ Module 02: Entrepreneurship and Innovation ✓ Module 03: The Entrepreneurial Mindset ✓ Module 04: Introduction to Idea Generation ✓ Module 05: Business Models ✓ Module 06: Writing and Evaluating Business plan ✓ Module 07: Fundraising ✓ Module 08: The Reasons Why New Businesses Fail ✓ Module 09: Green Entrepreneurship: A Sustainable Development Challenge Learning Outcomes Understand the basics of entrepreneurship. Develop the mindset of a successful entrepreneur. Learn how to generate and shape business ideas. Understand different types of business models. Write and assess a business plan with confidence. Discover how to raise funds for your business. Know what common mistakes lead to business failure. Explore how innovation drives new ventures. Understand the importance of green entrepreneurship. Build a plan of action to launch your own business. Who is this course for? This course is for anyone who wants to start a business or has an idea and doesn’t know where to begin. It suits students, career changers, freelancers, and small business owners who want to learn simple steps to turn their ideas into action. Eligibility Requirements You don’t need any business background to join. If you have an idea or the drive to learn, you can start this course today. Career Path This course prepares you for a future in self-employment, small business ownership, or working in startups. You can become an entrepreneur, business consultant, innovation officer, or take on roles in venture creation and development. (Learn more about this online course)

If you want to make a career switch, and want to be a Recruitment Consultant, but don't know where to start, then this Recruitment Consultant Diploma course can help you figure that out. This comprehensive course helps to develop the necessary skills and fundamental knowledge of the recruitment process. The course reveals what it takes to be a Recruitment Consultant and inform you about the insight into the business industry and ability required to handle the entire recruitment process as well as the techniques that help you cope with tense situations, and select the best candidates. Who is the course for? Individuals looking to start a new career in human resources or recruitment People who want to improve their skills and develop their career further in HR management Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of the English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Recruitment Basics Introduction to Recruitment 00:15:00 Recruitment 01:00:00 Shortlisting 00:15:00 Selection 01:00:00 Definitions of Training and Development 00:15:00 Considerations in the Design of Training Programmes 00:15:00 Implementing Training 00:15:00 Learning Methods 00:30:00 Recruitment Module One - Getting Started 00:15:00 Module Two - Introduction to Recruitment 00:30:00 Module Three - The Selection Process 00:30:00 Module Four - Goal Setting 00:30:00 Module Five - The Interview 00:30:00 Module Six - Types of Interview Questions 00:30:00 Module Seven - Avoiding Bias in Your Selection 00:30:00 Module Eight - The Background Check 00:30:00 Module Nine - Making Your Offer 00:30:00 Module Ten - Orientation and Retention 00:30:00 Module Eleven - Measuring the Results 00:30:00 Module Twelve - Wrapping Up 00:15:00 Managing Recruitment Module One - Getting Started 00:30:00 Module Two - Defining and Knowing the Position 01:00:00 Module Three - Hiring Strategy 01:00:00 Module Four - Lure in Great Candidates 01:30:00 Module Five - Filtering Applicants to Interview 01:00:00 Module Six - The Interview (I) 01:00:00 Module Seven - The Interview (II) 01:00:00 Module Eight - Selection Process (I) 01:00:00 Module Nine - Selection Process (II) 01:00:00 Module Ten - Making an Offer 01:00:00 Module Eleven - Onboarding 01:00:00 Module Twelve - Wrapping Up 00:30:00 Recruitment - Interview Process History of the Interviewing Process 00:30:00 The Recruitment and Selection Process 00:15:00 Factors in the Hiring Process 00:15:00 Cost Analysis 00:15:00 Job Analysis and Position Profiles 00:30:00 Determining the Skills You Need 00:15:00 Finding Candidates 00:30:00 Advertising Guidelines 00:00:00 Screening Resumes 00:30:00 Performance Assessments 00:30:00 Problems Recruiters Face 00:15:00 Interviewing Barriers 00:15:00 Non-Verbal Communication 00:15:00 Types of Questions 00:30:00 Case Study 00:15:00 Traditional vs. Behavioral Interviews 00:30:00 Other Types of Questions 00:15:00 The Critical Incident Technique 00:15:00 Listening for Answers 00:30:00 Difficult Applicants 01:00:00 Interview Preparation and Format 00:05:00 Other Interview Techniques 00:30:00 Scoring Responses 00:15:00 Checking References 00:30:00 Human Rights 00:15:00 Mock Exam Mock Exam- Recruitment Consultant Diploma 00:30:00 Final Exam Final Exam- Recruitment Consultant Diploma 00:30:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

The importance of social media marketing for businesses and organizations is no longer questioned. It has become a worldwide trend which helps businesses and organizations connect with their customers online. Now, every company needs a dynamic web presence. The Complete Online Course on Social Media for Business covers the concepts and application of social media marketing and will equip you with the skills to plan and implement a successful social media marketing strategy. You will understand the social media foundations, and how to plan goals and create a vision. You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features. Who is this Course for? Complete Online Course on Social Media for Business is perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of the English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Social Media Management for Business Module One - Getting Started 00:30:00 Module Two - What is Social Media? 00:30:00 Module Three - Defining Your Social Media Policy (I) 00:15:00 Module Four - Defining Your Social Media Policy (II) 00:30:00 Module Five - Creating a Living Document 00:30:00 Module Six - Keeping an Eye on Security 00:30:00 Module Seven - Rules to Follow When Posting (I) 00:30:00 Module Eight - Rules to Follow When Posting (II) 00:30:00 Module Nine - Benefits of Social Media 00:30:00 Module Ten - The Pitfalls of Social Media 00:30:00 Module Eleven - Listen to Your Customers 00:30:00 Module Twelve - Wrapping Up 00:30:00 Activities 00:00:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Social Bookmarking Introduction To Social Bookmarking 00:30:00 The Essential Benefits Of Social Bookmarking 00:30:00 Way To Use Social Bookmarking Correctly 00:30:00 Make Money Social Bookmarking 01:00:00 Identify The Social Bookmarking Competitors 00:15:00 Tips To Avoid Wrapping Traps 00:15:00 Recommended Reading Recommended Reading : Complete Online Course on Social Media for Business 00:00:00 Mock Exam Mock Exam- Complete Online Course on Social Media for Business 00:30:00 Final Exam Final Exam- Complete Online Course on Social Media for Business 00:30:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Leading through chaos isn’t about shouting louder—it’s about structured decisions, clear thinking, and fewer headaches. This bundle prepares leaders and coordinators for the sharp end of management, featuring operations, leadership, problem-solving, negotiation, and project control. Whether it's about reacting in a calm, collected manner or knowing how to move a project forward when everyone else has frozen in place, this bundle gives you the kind of grounding that keeps things moving. Not dramatic—just dependable, focused, and sensibly structured to help in unpredictable situations. Learning Outcomes: Learn how to lead teams in unexpected or high-pressure scenarios. Understand key roles in project and operations leadership. Improve clarity in managing business emergencies or changes. Develop structured responses to complex work-related problems. Use negotiation to resolve tense or delayed situations. Strengthen planning and delivery through project frameworks. Who is this Course For: Emergency planning or crisis response professionals. Managers overseeing projects with tight deadlines or risk. Staff involved in urgent team leadership or coordination. Supervisors needing structured emergency responses. Professionals with responsibility for team decision-making. Team leads working under high-pressure environments. Individuals handling staff during unexpected situations. Those supporting operations under tight constraints. Career Path: Emergency Planning Manager – Average Salary: £46,000 Project Manager (Crisis-Focused) – Average Salary: £50,000 Operations Leader – Average Salary: £44,000 Incident Response Coordinator – Average Salary: £42,000 Team Manager (Emergency Services) – Average Salary: £39,000 Risk and Strategy Analyst – Average Salary: £45,000

The Video Editing Essentials for Marketers Mini Bundle is designed for content creators and marketers who need videos that don’t just fill space—they make an impact. Covering Adobe Premiere Pro, drawing, animation, video development, and social media strategy, this course focuses on visuals that speak the right language in the scroll-happy world of digital marketing. Whether you're shaping ads, reels, or brand videos, this bundle gives you the skills to stitch together bold, clean content that gets attention. If your marketing plan includes motion and messaging, this is your toolkit—minus the fluff and unnecessary drama. Learning Outcomes: Edit and export polished videos using Adobe Premiere Pro. Animate simple visuals for engaging brand content. Use drawing to plan layouts and content flow. Build short-form video ideas for social platforms. Understand timing and visuals for audience retention. Align editing skills with broader marketing content goals. Who Is This Course For: Marketing professionals needing sharper video editing skills. Social media managers working with visual brand content. Freelancers handling video and content projects alone. Small business owners creating social marketing content. Brand builders aiming for better visual storytelling. Designers interested in branching into video editing. Content assistants managing brand visuals for teams. Anyone tired of shaky, awkward brand video uploads. Career Path: Marketing Video Editor – £34,000/year Social Media Content Creator – £30,000/year Digital Content Assistant – £28,000/year Brand Visual Coordinator – £32,000/year Motion Design Intern – £26,000/year Creative Assistant (Marketing) – £29,000/year

The Film and Video Editing Mini Bundle blends creative skills with content strategy. You’ll explore Adobe Premiere Pro, drawing for digital layouts, animation techniques, video development planning, and email marketing—the underrated tool that keeps audiences coming back for more. Ideal for freelancers, brand builders, or anyone working in content creation, this bundle balances the creative process with the not-so-glamorous need to send polished emails. It’s a tidy mix of creativity, organisation, and a dash of marketing sense—all without needing a film degree or endless editing tweaks. Learning Outcomes: Edit videos using Adobe Premiere Pro’s key features. Create visual narratives using drawing and sketch planning. Animate scenes using basic motion and design techniques. Develop video content based on structured production ideas. Manage marketing emails with professional design and flow. Combine creative tools for multimedia brand communication. Who Is This Course For: Freelancers working in digital media or visual storytelling. Content creators building their own brand or channel. Small businesses creating promotional video and email content. Social media editors expanding into animation and layout. Designers adding motion graphics to their project scope. Marketing teams coordinating video with email outreach. Bloggers upgrading content with video marketing skills. Anyone wanting better control over visual media workflows. Career Path: Video Editor – £32,000/year Motion Graphics Designer – £34,000/year Email Marketing Coordinator – £30,000/year Digital Content Assistant – £28,000/year Visual Content Designer – £33,000/year Media Production Assistant – £29,000/year

This comprehensive course is designed to prepare you to take and pass the CompTIA A+ Certification Core (220-1102) certification exam. This is the second of a two-course series. To become fully A+ certified, you will need to pass both the 220-1101 and 220-1102 exams.

The 'golden rule' of negotiation is simple - don't! But life's rarely that simple and very often we do have to negotiate, particularly if we want to win the business and especially if we want to win it on our terms. Such negotiations are crucial. We need to prepare for them. We need a strategy, and the skills to execute it. Does your team have a structured approach? Is it flawlessly executed, every time? Or is there room for improvement? This programme will help them master the six fundamentals of closing better business: Manage all these elements well and you will win more business, more profitably. This course will help participants: Negotiate from a position of partnership, not competition Deal more effectively and profitably with price objections Identify and practise successful sales negotiating skills Identify strengths and weaknesses as a sales negotiator Understand different types of buyer behaviour Learn to recognise negotiating tactics and stances Apply a new and proven structure to their business negotiations Identify and adapt for different behavioural styles Be alert to unconscious (non-verbal) communication Prepare and present a proposal at a final business negotiation stage Project confidence and exercise assertiveness in all sales negotiations 1 Planning for successful business negotiations This session introduces the concept of business negotiation and looks at its importance in the context of the participants' roles and activities. It briefly examines why we negotiate and the dynamics involved. Session highlights: What kind of a negotiator are you? Negotiation skills self-assessment and best practice How to establish roles and responsibilities for both parties How to identify and set objectives for both buyer and seller How to research and establish the other person's position (business negotiation stance) 2 How to structure your negotiations This module presents an eight-step framework or structure for use in negotiations and considers how best to prepare and plan your negotiations within the context of a supplier/customer relationship or business cycle. It also includes a brief review of legal responsibilities and what constitutes a 'deal'. Session highlights: Learn and apply a formal structure to use when negotiating How to establish short- and longer-term objectives and opportunities How best to plan, prepare and co-ordinate a major business negotiation meeting, or on-going negotiations Understanding of basic legal and organisational requirements 3 Verbal negotiation skills This session examines the human and communication dynamics inherent in any negotiation situation. It emphasises the importance of professional skills in preparing for a negotiation by identifying needs, wants and requirements accurately and by qualifying the competitive and organisational influences present. Session highlights: How to fully 'qualify' the other party's needs, requirements and constraints during the negotiation process by using advanced questioning and listening skills How to pre-empt negotiation objections by promoting and gaining commitment to options, benefits, value and solutions How best to propose and suggest ideas, using drawing-out skills 4 Non-verbal negotiation skills This module highlights how different personal styles, corporate cultures and organisation positions can influence events, and demonstrates practical methods for dealing with and controlling these factors. It also examines key principles of body language and non-verbal communication in a practical way. Session highlights: Gaining rapport and influencing unconsciously Understanding the importance of non-verbal communication; reading other people's meaning and communicating effectively as a result Ensure that non-verbal behaviour is fully utilised and observed to create maximum impact and monitor progress (eg, buying signals) Recognising that business negotiations are precisely structured and agreements gained incrementally 5 Proposing and 'packaging' This session highlights how best to present and package your proposal. It looks at how to pre-empt the need for negotiating by creating minor-options and 'bargaining' points, as well as how to manage the expectations and perceptions of the customer or buyer. Session highlights: How to identify the key variables that can be negotiated The power and use of 'authority' within your negotiations How to structure and present your proposal, ideas or quotation to best effect The importance of when and how to identify and influence buyer's objections 6 Dealing with price This module highlights how to best present and package price within your proposal or negotiation. In most cases, price has more to do with psychology than affordability and preparation and careful handling are essential. Session highlights: The three reasons that people will pay your asking price How to set price in a competitive market The key differences between selling and negotiating Ten ways to present price more effectively and persuasively 7 Getting to 'Yes': tactics and strategies There are many different tactics and strategies common to successful negotiators. This session looks at those that are most appropriate to the participants' own personal styles and situations. The importance of 'follow-through' is also explained and how to deal with protracted or 'stale-mate' business negotiations. Session highlights: How to negotiate price and reduce discounting early in the process How to recognise negotiating tactics and strategies in your customer or supplier Key strategies, techniques and tactics to use in negotiation The importance of follow-through and watching the details How to deal with stalled business negotiations or competitor 'lock-out' 8 Case studies and review This session examines a number of different situations and participants discuss ways to approach each. This will allow learning to be consolidated and applied in a very practical way. There will also be a chance to have individual points raised in a question and answer session. Session highlights: Case studies Question and answer Planning worksheet Negotiation 'toolkit' and check-list 9 Personal action plans Session highlights: Identify the most important personal learning points from the programme Highlight specific actions and goals Flag topics for future personal development and improvement