Social Media Strategy and Content workshop for professional hypnotherapists. Presented by Elle Cloke of We Do Social Media and The Social Media Gym.
Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about product strategy Understand the core competencies and principles of product strategy Explore the various areas of product strategy Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert business manager Create a Winning Product Strategy That Expands Your Business - Masterclass Course Master the skills you need to propel your career forward in product strategy. This course will equip you with the essential knowledge and skillset that will make you a confident business manager and take your career to the next level. This comprehensive product strategy that grows your business course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this product strategy that grows your business course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective product strategy practice and equip you with the essential skills, confidence and competence to assist you in the product strategy industry. You'll gain a solid understanding of the core competencies required to drive a successful career in product strategy. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business manager or for people who are aspiring to specialise in product strategy. Enrol in this product strategy that grows your business course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive product strategy that grows your business course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this product strategy can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This product strategy that grows your business course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This product strategy that grows your business course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This product strategy that grows your business course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Pricing Strategy Overview 00:03:00 What Pricing Communicates About Your Products and Services What Price Communicates 00:05:00 Scenario-Based Pricing 00:02:00 Types of Pricing Strategies 00:01:00 What Investors are Looking for in Your Pricing Strategy 00:01:00 Test Your Pricing 00:01:00 Pricing Model Basics The 3 Pricing Models 00:02:00 Guess The Pricing Model 00:02:00 Examples of Pricing Models 00:01:00 Case Study T-Shirt Pricing 00:02:00 Pricing Model - Part 1 Common Pricing Strategy Mistakes 00:02:00 5 Key Steps to Pricing Strategy 00:01:00 Researching Your Market 00:05:00 Case Study Researching the Competition 00:03:00 Know Your Margins 00:09:00 Average Industry Margins 00:02:00 Pricing Model Part 2 - Price Influencers Pricing Influencers Explained 00:01:00 Pricing Variable 1 - Competition 00:01:00 Pricing Variable 2 - Demand 00:02:00 Pricing Variable 3 - First of a Kind 00:02:00 Pricing Variable 4 - Uniqueness 00:02:00 Pricing Variable 5 - Scarcity 00:02:00 Pricing Variable 6 - Quality 00:02:00 Pricing Variable 7 - Margin 00:02:00 Pricing Variable 8 - Customer Perception of Value 00:01:00 Scoring Your Pricing Influencers 00:04:00 Pricing Model Part 3 - Pricing Models Let's Review the 3 Pricing Models 00:01:00 Cost-Based Pricing Pros and Cons 00:03:00 Market-Based Pricing Pros and Cons 00:03:00 Value-Based Pricing Pros and Cons 00:05:00 Choosing a Pricing Model 00:02:00 Setting Your Price Case Study 00:03:00 Common Mistakes in Pricing 00:02:00 Supplementary Resources Supplementary Resources - Create a Winning Product Strategy That Grows Your Business - MasterClass 00:00:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
***24 Hour Limited Time Flash Sale*** Business Development, Strategic Management with Strategy Planning & Execution Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter Unveil the secret to Business Development, Strategic Management, and Strategy Planning & Execution with our comprehensive bundle of eight courses. Designed to offer you an in-depth understanding of the theoretical aspects of business growth and strategic management, this bundle aims to enhance your capabilities and open doors to new career opportunities. The bundle comprises three QLS-endorsed courses: Business Development, Strategic Management, and Strategy Planning and Execution. Completing these will reward you with hardcopy certificates, a tangible validation of your dedication and commitment. To further expand your knowledge, we've included five CPD QS accredited courses in the bundle: Strategic Business Planning, Strategic Planning and Analysis for Marketing, Learn to Make a Winning Marketing Strategy, Social Media Marketing Strategy, and Step-by-Step Guide to Developing a Solid Execution Strategy. Fuel your passion for learning and hone your strategic thinking with our meticulously designed courses. Advance your career and become the strategic mastermind every organisation needs. Key Features of the Business Development, Strategic Management with Strategy Planning & Execution Bundle: 3 QLS-Endorsed Courses: We proudly offer 3 QLS-endorsed courses within our Business Development, Strategic Management with Strategy Planning & Execution bundle, providing you with industry-recognized qualifications. Plus, you'll receive a free hardcopy certificate for each of these courses. QLS Course 01: Business Development QLS Course 02: Strategic Management QLS Course 03: Strategy Planning and Execution 5 CPD QS Accredited Courses: Additionally, our bundle includes 5 relevant CPD QS accredited courses, ensuring that you stay up-to-date with the latest industry standards and practices. Course 01: Strategic Business PlanningCourse 02: Strategic Planning and Analysis for MarketingCourse 03: Learn to Make a Winning Marketing StrategyCourse 04: Social Media Marketing StrategyCourse 05: Step-by-Step Guide to Developing a Solid Execution Strategy In Addition, you'll get Five Career Boosting Courses absolutely FREE with this Bundle. Course 01: Professional CV WritingCourse 02: Job Search SkillsCourse 03: Self Esteem & Confidence BuildingCourse 04: Professional Diploma in Stress ManagementCourse 05: Complete Communication Skills Master Class Convenient Online Learning: Our Business Development, Strategic Management with Strategy Planning & Execution courses are accessible online, allowing you to learn at your own pace and from the comfort of your own home. Learning Outcomes: Gain a thorough understanding of business development principles. Understand the theoretical aspects of strategic management. Learn the importance and processes of strategy planning and execution. Grasp the fundamentals of strategic business planning. Understand strategic planning and analysis for marketing. Learn how to create a winning marketing strategy. Understand the importance of social media in marketing strategy and its execution. Our Business Development, Strategic Management with Strategy Planning & Execution bundle is designed to provide a solid foundation in the core concepts of strategic business development and management. Through the theoretical knowledge delivered in the courses, you will gain insights into the processes that drive successful organisations. This bundle consists of three QLS-endorsed and five CPD QS accredited courses, each one providing a unique perspective on strategic business planning, marketing, social media strategy, and strategy execution. You'll delve into the complexities of strategy formulation and implementation, marketing analysis, and business development, equipping yourself with the skills needed to navigate today's dynamic business environment. CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Professionals aiming to enhance their strategic business development skills. Individuals seeking to improve their understanding of strategic management. Aspiring strategists keen to learn about strategy planning and execution. Marketers wanting to improve their strategic planning and execution skills. Career path Business Development Manager roles with an average salary range of £30,000 - £60,000. Strategic Manager earning between £40,000 - £80,000. Strategy Planner, with an average salary of £35,000 - £65,000. Strategic Marketing Manager roles, earning typically between £35,000 - £70,000. Social Media Strategy Manager, with an average salary range of £30,000 - £55,000. Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included
Business Networking 1 Day Training in Canterbury
ITIL® 4 Leader: Digital and IT Strategy The ITIL® 4 Leader: Digital and IT Strategy (DITS) is one of the two modules in the ITIL® 4 Strategic Leader (SL) certification scheme. The other module in the SL designation is the ITIL® 4 Strategist: Direct, Plan & Improve. Accredited training for the ITIL® 4 Strategic Leader modules is mandatory to enable full understanding of the core material. The ITIL ® 4 Digital and IT Strategy certification focuses on enabling business success through the creation of digital and IT strategies. The IT and Digital Strategy certification adds a new perspective to the ITIL suite and elevates the discussion around ITIL concepts to a strategic level among business leaders and aspiring leaders. The ITIL® 4 Digital and IT Strategy course is based on the ITIL® 4 Digital and IT Strategy exam specification from AXELOS. With the help of ITIL® 4 concepts and terminology, exercises, and examples included in the course, you will acquire relevant knowledge to pass the certification exam. The core learning material in the course is supported by interactive case study, discussions and activities. What You Will Learn The ITIL ® 4 Digital and IT Strategy course covers the content in relation to the following learning outcomes of the exam specification for ITIL ® 4 Digital and IT Strategy: Demonstrate the use of the ITIL guiding principles in Digital and IT Strategy decisions and activities Understand how to leverage digital strategy to react to digital disruption Understand the relationship between the concepts of Digital and IT Strategy, the service value system and the service value chain, and explain how to utilize them to create value Understand how an organization uses Digital and IT Strategy to remain viable in environments disrupted by digital technology Understand strategic approaches made possible by digital and information technology to achieve customer/market relevance and operational excellence Understand the risks and opportunities of Digital and IT Strategy Understand the steps and techniques involved in defining and advocating for a Digital and IT Strategy Understand how to implement a Digital and IT Strategy Key Concepts of Digital and IT Strategy Digital, Information, and Communication Technology Digital Transformation Services, Products, and Competitive Advantage Tiers of Strategy Business Models Operating Models Strategy and the Service Value System Opportunity and Demand Value Governance ITIL® Guiding Principles Continual Improvement ITIL® Practices What is Vision? Disruptions Vision Digital Disruptions Balanced Strategic Focus Positioning Tools for Digital Organizations Assignment 1: Digital Disruption and Digital Positioning Where Are We Now? Environmental Analysis Opportunity Analysis Digital Readiness Assessment How Do We Get There (Strategic Planning) Strategy Planning Financial Aspects of Digital and IT Strategy Business Models for Strategy Planning Portfolio Optimization How Do We Get There (Strategic Approaches) Strategic Approaches for Digital Organizations Strategic Approaches for Operational Excellence Strategic Approaches to Evolution Strategic Approaches to Social Responsibility and Sustainability Assignment 2: Strategic Approaches for Digital Organizations Take Action (Managing Strategic Initiatives) How Strategies are Implemented Coordinating Strategy and Strategic Initiatives Leading Digital Transformation Digital Leadership Assignment 3: Strategy Planning and Communication Did We Get There? (Measuring Strategy) Key Facts About Measurement Measuring a Strategy Instrumenting Strategy How Do We Keep the Momentum Going Long-Term Momentum: Ensuring Organizational Viability Short-Term Momentum: Parallel Operation Assignment: Digital Strategy in VUCA Environment Managing Innovation and Emerging Technologies Managing Innovation Formal Approach to Innovation Management Culture that Supports Innovation Approaches to Innovation Evaluating and Adopting Emerging Technology Managing Strategic Risk Risk Management Risk Identification Risk Posture Risk Treatment
Overview Intro. Translating Strategy into Goals and Metrics Components of Strategy Understanding the failure of strategies Analysing you and your organisation mission, vision and strengths Introduction into Strategy Implementation Understanding Performance Management System Objectives and Measures The importance of strategy planning
Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise. An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools. With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON. Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard. In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content Session 1: Planning a content strategy Mapping and understanding your audiences. Defining your content objectives, for you or your organisation. Common pitfalls with poorly targeted content. Session 2: A content creation framework Finding ideas to generate a consistent stream of content. Idenitfying angles that will help you stand out from the crowd. Using different formats across multiple channels. Session 3: Keeping it going Simple processes to help hit deadlines and publish regularly. Balancing content creation and content creation. Creating a mix of evergreen and timely content. Session 4: Measurement and iteration Useful (and useless) metrics for content producers. Handling comments and joining the conversation. Iterating your content strategy based on feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council
Duration 3 Days 18 CPD hours This course is intended for This course is aimed at people in senior roles including CIOs, chief digital officers and other aspiring CxOs, as well as consultants and others involved in digital transformations, service delivery and strategic delivery. Overview By the end of this course, you will understand: The internal and external factors to consider while crafting digital strategy How IT strategy differs from digital strategy and how they can be integrated Creating a digital strategy that achieves the most value from digital Implementing and sustaining digital strategy Developing and nurturing digital capabilities for continual business innovation and value co-creation This course takes you on a digital strategy journey. Its iterative, eight-step model moves from ?vision? through to ?actions? and is about creating sustainable, digital momentum. You experience the four key capabilities to develop a holistic, digital capability framework: digital leadership, managing innovation and emerging technologies, risk management and structuring a digital enterprise. This class includes an exam voucher. Prerequisites Delegates attending this course must have successfully achieved the ITIL 4 Foundation Qualification; your certificate must be presented as documentary evidence to gain admission to this course. Although there is no mandatory requirement, ideally candidates should have at least two years professional experience working in IT Service Management. 1 - ITIL GUIDING PRINCIPLES TO ALL ASPECTS OF DIGITAL AND IT STRATEGY Focus on Value Start Where You Are Progress Iteratively with Feedback Collaborate and Promote Visibility Think and Work Holistically Keep It Simple and Practical Optimise and Automate 2 - LEVERAGE DIGITAL STRATEGY TO REACT TO DIGITAL DISRUPTION Digital Technology Digital Business Digital Organisation Digitisation Digital Transformation Business Strategy and Business Models Digital and IT Strategy Products Services Relationship Between Digital, IT Strategy and Components of ITIL SVS. 3 - RELATIONSHIP BETWEEN CONCEPTS OF DIGITAL AND IT STRATEGY, SERVICE VALUE SYSTEM AND SERVICE VALUE CHAIN Environmental Analysis External Analysis: PESTLE Internal Analysis: Four Dimensions of Service Management 4 - HOW AN ORGANISATION USES DIGITAL AND IT STRATEGY TO REMAIN VIABLE IN ENVIRONMENTS How an Organisation?s Viability is Related to Agile, Resilient, Lean, Continuous and Co-Creational it is How to Analyse the VUCA Factors and Address them in a Digital and IT Strategy Organisation?s Position in a Particular Market or Industry Digital Positioning Tool to Determine Appropriate Position for a Digital Organization 5 - EXPLAIN AND COMPARE THREE LEVELS OF DIGITAL DISRUPTION Ecosystem Industry/Market Organisational Influenced factors Achieving Customer/Market Relevance Achieving Operational Excellence Internal and External Focus Balanced Approach 6 - STRATEGIC APPROACHES BY DIGITAL AND IT TO ACHIEVE CUSTOMER/MARKET RELEVANCE AND OPERATIONAL EXCELLENCE How to Apply Approaches to Achieve Customer/Market Relevance Customer Journeys Omnichannel Delivery and Support Context-Sensitive Delivery and Support Customer Analytics Customer Feedback and 360ø Approaches How to Achieve Operational Excellence in the Four Dimensions of Service Management Understand the Financial Aspects of Digital and IT Strategy in Terms of the Following Financial Policies Portfolio Optimization Funding Projects, Products and Services Balancing Cost of Innovation and Operation Charging Models Assess Strategic Approaches for Digital Organizations 7 - RISKS AND OPPORTUNITIES OF DIGITAL AND IT STRATEGY Concept of Risk Management in the Context of a Digital Organisation Context of Digital and IT Strategy Identify Risk Assess Risk Concept of Risk Posture and Show How to Determine an Acceptable Balance Between Opportunity and Risk Explain the Concept of Innovation, Including its Key Elements and Techniques Apply Techniques to Develop and Maintain a Culture of Innovation 8 - STEPS AND TECHNIQUES INVOLVED IN DEFINING AND ADVOCATING FOR DIGITAL AND IT STRATEGY How to Use Digital Readiness Assessment to Perform Gap Analysis Between an Organisation?s Current and Desired Positions Approaches for Scraping Data from Dynamic Websites How to Define and Communicate a Vision and a Strategy How to Use Business Cases to Advocate for a Digital and IT Strategy 9 - IMPLEMENTATION OF A DIGITAL AND IT STRATEGY How to Define Operating Models for Digital Organisations Major Skills Required of Leaders in Digital Organisation Apply Approaches to Strategy Coordination and Implementation: Large-Scale Transformation Incremental Transformation Mergers and Acquisitions Individual Changes Approaches to POMs (Parallel Operating Models) How to Assess Success of a Digital and IT Strategy Typical Activities of a Digital Transformation Programme
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Social Media Strategy for Business will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Social Media Strategy for Business will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Social Media Strategy for Business and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Social Media Strategy for Business is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Social Media Strategy for Business. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Social Media Strategy for Business will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Unit 1: Introduction 00:02:00 Section 02: Importance of Social Media Marketing for Business Unit 1: Why Social Media Marketing is Important for Every Business 00:13:00 Unit 2: Social Media Terminology 00:04:00 Section 03: Creating a Social Media Strategy Unit 1: How to Create an Internet Marketing System That Will Generate Sales 00:22:00 Unit 2: How to Find Sources for Great Posts 00:05:00 Unit 3: How to Create a Social Media Calendar 00:08:00 Unit 4: Elements for the Perfect Posts 00:07:00 Unit 5: How to Create Standard Social Media Messages 00:14:00 Unit 6: How to Stay in Touch with Your Followers 00:13:00 Unit 7: How to Evaluate Your Social Media Campaigns 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00