Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Description: This particular course has multiple functions including working with templates, generating the baseline plans, monitoring and renovating projects, analysing the project statistics, coping with delays and conflicts, and overall, learning to customise projects. In fact, through executing the project server 2010, you will gain knowledge of communicating the project information as well as combining the project data with the other relevant office applications in general. Moreover, the learners who are basically the information workers and those who want to learn the elementary level of the Access 2010 skills properly match with the very design of the course. Apart from that,the Microsoft Office 2010 Access Intermediate- Complete Video Course is basically based on the skills and ideas learned from the Access 2010.This particular course helps you learn the items such as: the relational databases, related tables,complex queries, reports and printing, charts and pivot tables and also pivot charts. The fundamental topics that have been discussed in the particular course include: learning about querying with SQL, the advanced queries, Macros, the Advanced Macros and so on. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Level 3 Diploma in Microsoft Access 2010 is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Level 3 Diploma in Microsoft Access 2010 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module 01: Beginner Getting Started Database Concepts FREE 00:04:00 Exploring the Access Environment 00:11:00 Getting Help 00:02:00 Databases and Tables Planning and Designing Databases 00:12:00 Exploring Tables 00:11:00 Creating Tables 00:33:00 Fields and Records Changing the Design of a Table 00:15:00 Finding and Editing Records 00:06:00 Organizing Records 00:16:00 Data Entry Rules Setting Field Properties 00:14:00 Working with Input Masks 00:07:00 Setting Validation Rules 00:06:00 Basic Queries Creating and Using Queries 00:13:00 Modifying Query Results and Queries 00:05:00 Performing Operations in Queries 00:17:00 Using Forms Creating Forms 00:11:00 Using Design View 00:14:00 Sorting and Filtering Records 00:04:00 Working with Reports Creating Reports 00:10:00 Modifying and Printing Reports 00:16:00 Module 02: Intermediate Relational Databases Database Normalization 00:14:00 Table Relationships 00:13:00 Referential Integrity 00:12:00 Related Tables Creating Lookup Fields 00:11:00 Modifying Lookup Fields 00:06:00 Using Subdatasheets 00:04:00 Complex Queries Joining Tables in Queries 00:26:00 Using Calculated Fields 00:09:00 Summarizing and Grouping Values 00:08:00 Advanced Form Design Adding Unbound Controls 00:08:00 Adding Graphics 00:04:00 Adding Calculated Values 00:06:00 Adding Combo Boxes 00:04:00 Advanced Form Types 00:10:00 Reports and Printing Customized Headers and Footers 00:17:00 Calculated Values 00:08:00 Calculated Values 00:08:00 Printing 00:03:00 Labels 00:05:00 Charts Charts in Forms 00:08:00 Charts in Reports 00:06:00 PivotTables and PivotCharts PivotTables 00:05:00 Modifying PivotTables 00:07:00 PivotCharts 00:04:00 PivotTable Forms 00:01:00 Module 03: Advanced Querying with SQL SQL and Access FREE 00:06:00 Writing SQL Statements 00:18:00 Attaching SQL Queries to Controls 00:06:00 Advanced Queries Creating Crosstab Queries 00:05:00 Creating Parameter Queries 00:11:00 Using Action Queries 00:17:00 Macros Creating, Running, and Modifying Macros 00:08:00 Attaching Macros to the Events of Database Objects 00:05:00 Advanced Macros Creating Macros to Provide User Interaction 00:20:00 Creating Macros that Require User Input 00:04:00 Creating AutoKeys and AutoExec Macros 00:07:00 Creating Macros for Data Transfer 00:07:00 Importing, Exporting, and Linking Importing Objects 00:14:00 Exporting Objects 00:06:00 Working with XML Documents 00:13:00 Linking Access Objects 00:13:00 Using Hyperlink Fields 00:06:00 Database Management Optimizing Resources 00:16:00 Protecting Databases 00:05:00 Setting Options and Properties 00:06:00 Mock Exam Mock Exam- Level 3 Diploma in Microsoft Access 2010 00:30:00 Final Exam Final Exam- Level 3 Diploma in Microsoft Access 2010 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Peer mediation is an approach to impacting on conflict resolution and bullying in primary and secondary schools by training pupils to be mediators or ‘counsellors’. This well proven, highly effective method of impacting on school based bullying is still viewed by some as radical. In this workshop participants are introduced to the key components of successful schemes. Our trainers have first hand experience of setting up school based schemes and sustaining these over time. Peer Mediation Training Guide Online Course now available via Teachable Platform – Peer Mediation Learn at your own pace… lots of text and video support Course Category Peer Support Description Peer mediation or peer counselling is an approach to impacting on bullying in primary and secondary schools by training pupils to be ‘Peer Mediators’ or ‘counsellors’. This well proven, highly effective method of impacting on school based bullying is still viewed by some as radical. We can provide training for staff or direct training with students across the age range – typically delivered over 6 short high impact, interactive learning workshops. For staff training, participants are introduced to the key components of successful schemes. Our trainers have first hand experience of setting up school based schemes and sustaining these over time. Enjoy participating in a multi media workshop that will challenge, entertain and reach for your emotions. Watch young people doing their stuff! Testimonials Thank you for the course – I really enjoyed it Learning Objectives To be able to understand the values and wider context of peer support To be able to set up and run a peer counselling scheme to reduce bullying To understand and be able to maximise the power of the peer group in supporting relationships, achievement and behaviour change Who Is It For ? Year 5 or Year 10 pupils Primary and secondary teachers Heads and Deputies SENCOs Learning Support and Guidance staff Advanced Skills Teachers Parents Local Authority Support Services Community Development workers Early Years and School based Practitioners Course Content The course answers the questions : What do you do with major bullying problems in school? Practically how do we go about recruiting and training pupils as counsellors? Will pupils be hurt if we involve them with bullies? Key Themes covered within the direct student training as well as in the staff development sessions- include: Issues of Confidentiality Welcoming your ‘client’ Using active listening skills Using Open and Closed Questions to enable your client to tell you his or her story How to reflect back feelings and how to check you have understood what the client has told you Exploring options for resolving the bullying issue with your client This video gives a brief taster of the work in a Nottingham Primary school. If you liked this course you may well like: PEER SUPPORT AS AN ANTI-BULLYING STRATEGY AT LOCAL AUTHORITY LEVEL
This comprehensive Solidity course is designed for individuals seeking to expand their understanding of Ethereum, blockchain, and smart contract development. Whether you are an aspiring blockchain developer or an Ethereum enthusiast, this course covers all the essential topics including Solidity programming, DApp development, cryptocurrency, and more.
Course Overview Discover the characteristics needed to inspire others and build on your management potential with this training for Leadership: Skills, Strategy & Techniques. Leadership can be earned, but it is not always given to people who can actually lead others in the most effective ways. Using this expert tuition, you can understand genuine leadership qualities and learn to embody them. This Leadership coaching focuses on transitioning from being a manager to becoming a respected leader in your chosen field. You will learn all about the 'five keys' for legendary leadership, empowering you to assume a more valued and pronounced role in your business. This complete educational package covers the primary aspects of leading, from sharing a vision to using emotional intelligence and standing for values. Stop following and start leading by example and with new skills. This best selling Leadership: Skills, Strategy & Techniques has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Leadership: Skills, Strategy & Techniques is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Leadership: Skills, Strategy & Techniques is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Leadership: Skills, Strategy & Techniques is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Leadership: Skills, Strategy & Techniques, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Leadership: Skills, Strategy & Techniques will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Leadership: Skills, Strategy & Techniques to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
Deal Price is Active; Save Now- £405! Offer Ends Soon; Hurry Up!! Learn how to develop a business environment that reflects a positive set of values and ethics. The business environment and corporate culture require people to act in a certain way. You have to behave a certain way to appear professional. This Diploma in Business Management: Corporate Behaviour is designed to give you all the relevant information on corporate behaviour. You will learn the benefits of corporate behaviour, managerial structure, team building and many more. Key Topics to Be Covered The Science of Behaviour Employee Safety Managerial Structure Values and Ethics Employee Accountability Substance Abuse & Workplace Violence Prejudice & Discrimination Vandalism & Theft Harassment & Bullying Hiring & Training Employees Team Building Investigating and Reviewing Reported Incidents This Diploma is accredited by CPD with 10 CPD points for professional development. Students can expect to complete this training course in around 02 hours. You'll also get dedicated expert assistance from us to answer any queries you may have while studying our course. The course has 10 modules; each of them contains information about different topics that will enrich your knowledge. Upon successful completion of the course, you will receive an instant e-certificate as proof of comprehensive skill development and competency. Add these amazing new skills to your resume and boost your employability by simply enrolling on this course. With this comprehensive course, you can achieve your dreams and train for your ideal career. The course provides students with an in-depth learning experience that they can work through at their own pace to enhance their professional development. You'll get a Free Student ID card by enrolling in this Diploma in Business Management: Corporate Behaviour course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards. Enrolling on this course will ensure that you land your dream career faster than you thought possible. Stand out from the crowd and train for the job you want with this program. Learning Outcomes Understand what behaviour is Understand the benefits of corporate behaviour Know what type of behaviours you want to implement in your company Know how to implement corporate behaviours Know how to maintain corporate behaviours Experts created the course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! Skills You Will Gain Communication skills The ability to manage employees The ability to create and maintain a corporate behaviour environment Monitoring skills Planning skills Deep understanding of managerial structures Why Prefer this Diploma in Business Management: Corporate Behaviour Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standards-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support *** Course Curriculum *** Here is the curriculum breakdown of the course: Introduction to the Course Course Objectives Module One: The Science of Behavior What is Behavior? Psychology Sociology Anthropology Module Two: Benefits for Corporate Behavior Employee Safety Conservation of Materials Engagement Improved Employee Performance Module Three: Most Common Categories of Corporate Behavior Managerial Structure Values and Ethics Employee Accountability Workplace Incidents Module Four: Managerial Structure Clearly Defined Management Qualified Management Team Obvious Advancement Path Apparent Grievance Procedures Module Five: Company Values and Ethics Environmental Charity and Community Outreach Integrity Diversity Module Six: Employee Accountability Attitude Attendance Honesty Substance Abuse & Workplace Violence Module Seven: Workplace Incidents Safety Prejudice & Discrimination Vandalism & Theft Harassment or Bullying Module Eight: Designing and Implementing Group Planning Define Preferred Organizational Behaviors Hiring Training Employees Module Nine: Corporate Team Behavior Team Building Better Communication Conflict Resolution to the Company and the Department Module Ten: Auditing Corporate Behavior Affirm Ethical Behavior Investigate and Review Reported Incidents Determine Progress Get Employee Feedback & Revise Assessment Process Once you have completed all the modules, your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the course. Show off Your New Skills with a Certificate of Completion The learners have to complete the assessment of this course to achieve the CPD accredited certificate. Digital certificates can be ordered for only £10. The learner can purchase printed hard copies inside the UK for £29, and international students can purchase printed hard copies for £39. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course is right for anyone who wishes to learn about workplace behaviour and how to manage it. This training is great for HR executives and management executives. There are no specific entry requirements for this course, which can be studied on a part-time or full-time basis. Requirements This program does not require any prior knowledge; everyone may participate! This course is open to anyone interested in learning from anywhere in the world. Every student must be over the age of 16 and have a passion for learning and literacy. This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This course allows you to study at your speed and grow a quality skillset. Career path On successful completion of this course, you will have a deep understanding of corporate behaviour and how to create and maintain it in the workplace. You will gain knowledge of best practices and how to utilise these skills in real life.
Join our Women in Insurance Leadership Workshop and gain insights from industry experts on how to succeed in the male-dominated insurance sector. This workshop is designed to empower women by providing valuable tools and resources to enhance leadership skills, build professional networks, and create a more inclusive workplace culture. Don't miss this opportunity to connect with other women in the industry and take your career to the next level. Register today!
The aim of this course is to help students understand the complex relationship between socioeconomic factors and business outcomes. Through this course, students will learn how to analyze and interpret socioeconomic data and use this knowledge to develop effective business strategies.After the successful completion of the course, you will be able to learn about the following. Understand socioeconomics and legal framework. Learn the effects of socio-economic factors. How do socioeconomic factors affect businesses? Learn the impact of economic factors on business. Understand the impact of socio-economic changes on the business environment. Analyze the socio-economic factors affecting small-scale businesses. Understanding of socio-economics a budding challenge. Understanding of socio-economics a grounded perspective. The aim of the course "Understanding Socioeconomic Factors and Their Impact on Business" is to provide students with a comprehensive understanding of how social and economic factors influence business outcomes. The course will explore topics such as government policies, cultural values, income inequality, and demographic trends. By the end of the course, students should be able to analyze and interpret socioeconomic data to make informed business decisions. The aim of the course "Understanding Socioeconomic Factors and Their Impact on Business" is to provide students with a comprehensive understanding of how social and economic factors influence business outcomes. The course will explore topics such as government policies, cultural values, income inequality, and demographic trends. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Socioeconomics Factors and their Impact on Business Self-paced pre-recorded learning content on this topic. Understanding Socioeconomics Factors And Their Impact On Business Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Business Analyst Market Research Analyst Economic Researcher Policy Analyst Management Consultant Corporate Social Responsibility (CSR) Manager Sustainability Manager Government Relations Manager International Development Consultant Social Entrepreneur Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Learn to enhance human performance through effective feedback by enrolling the Giving and Receiving Feedback course. Feedback or correcting errors and mistakes is an essential part both for the students and employees. Correcting your employees or students and make them feel positive towards the correction is as necessary as the Business plan. The course is helpful for both employer and employee. As an employer, you will explore how to provide useful feedback to your employee while as an employee you will learn to receive the feedback positively for enhancing your performance. The course helps you to develop a structured model for giving feedback and guides you to set your min while providing feedback. You will learn to change your behaviour by developing action plans and accountability. Upon completion, you will learn to use feedback for enhancing the human performance. What Will I Learn? You will learn the essential attitudes or mindset that leads to effective feedback. You will learn how and why feedback can go wrong and result in extreme anxiety on the part of both the giver and receiver of feedback. You will be able to use a structured model for giving feedback in a positive and helpful way. You will assure behaviour change by developing action plans and accountability. You will also practice a model for receiving feedback in a manner that will maximize the value of feedback received. Requirements Only the desire to help your team members improve their performance. Module: 01 Introduction FREE 00:03:00 Course Purpose and Objectives FREE 00:04:00 Why it Matters - When We Fail Straight Talk FREE 00:06:00 Activity - When and Why We Fail to Give Feedback 00:01:00 Characteristics of Great Managers FREE 00:03:00 Values that Enable Feedback 00:03:00 Activity - How have the Values Worked for You? 00:02:00 Module: 02 A Few Laws of Feedback 00:05:00 How Things Can Go Wrong 00:05:00 Activity - Creating the Right Mindset 00:02:00 The Continuum of Engagement 00:03:00 Guidelines for Giving Feedback 00:04:00 Module: 03 A Model for Effective Feedback 00:07:00 Activity - Practice Giving Feedback 00:01:00 Setting Goals and Action Planning 00:05:00 Continuous Improvement and Fact-Based Feedback 00:05:00 Guidelines for Receiving Feedback 00:06:00 Activity - Practice Receiving Feedback 00:01:00 Summary 00:02:00 Mock Exam Final Exam
Agile for Non-IT Practitioners - How Agile Project Management is Different and How It Can be Used for Non-IT Projects (On-Demand) As a Project Management Institute (PMI)®Registered Education Provider (R.E.P.), IIL has agreed to abide by PMI®-established quality assurance criteria. In today's world of fast paced technology, continually changing requirements and project scope, the need for Agile Project Management has greatly increased. Responding to this demand, the Project Management Institute (PMI®) launched the PMI Agile Certified Practitioner (PMI-ACP)®certification. A result of this certification is the creation of a new space where Project Management and Agile Practices for Software Development meet. The foundation of Agile is the Agile Manifesto for Software Development. Agile has been used for software development for a number of years, even prior to the creation of the Agile Manifesto in 2001. The success of Agile for software development projects has piqued interest in successfully employing Agile in many other fields. How can Agile practices be used for projects which are not software or IT in nature? This course will provide guidance on how Agile can be used beyond software development projects, including how it differs from traditional project management. The course also will provide an overview of the Agile Scrum framework, which is one of the most popular Agile methodologies used. This course provides practical skills, concepts, and principles you can take back to the job and use to implement Agile practices in projects, as applicable. The goal of this course is to acquaint participants with the concepts of agile development methods and the specifics of the Scrum management framework. At the end of this course, participants will understand: Agile Practices - what makes Agile projects 'agile' Scrum and how Scrum applies to the Agile Practices Specific Agile practices which you can use to improve the execution of your projects Practices which can be used in conjunction with Scrum for Non-IT projects Course goal and objectives Importance of Agile development and project management What Agile is and is not Faster, better, cheaper Delivers better fit for purpose Agile versus Waterfall and the big paradigm shift Agile characteristics, behaviors, approaches Agile concerns and pitfalls Introducing Agile Overview of Agile Agile values and principles Overview of Scrum Scrum methodology Scrum terminology Scrum Framework Scrum roles Scrum meetings Sprints Requirements and Product Definition User stories Product backlog Planning Agile Estimating in Scrum Sprint planning session Release planning Agile Practices Agile development Analysis practices Validation practices Other practices Running a Sprint Conducting a Sprint Negotiating changes Tracking progress End of Spring meetings Release planning Closing the project