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Kickstart a successful career in marketing and advertising with this complete training package for small business owners and aspiring professionals! The Digital Marketing, SEO and Virtual Advertising Diploma course will teach you effective techniques, best practices and strategies for advertising your product or service online, equipping you with the skills to fast track your career and expand your brand in no time. Get started in setting up your website and discover ways to grow your target market, with tips and guidance for creating the perfect marketing strategy. This course is ideal for small business owners and anyone looking to establish a career in digital marketing and advertising.  Why buy this Digital Marketing, SEO and Virtual Advertising Diploma? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Digital Marketing, SEO and Virtual Advertising Diploma you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Digital Marketing, SEO and Virtual Advertising Diploma does not require you to have any prior qualifications or experience. You can just enrol and start learning.  Prerequisites This Digital Marketing, SEO and Virtual Advertising Diploma was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Digital Marketing, SEO and Virtual Advertising Diploma is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: Introduction Welcome 00:01:00 Module 02: General Tips & Tricks Series How to register your company 00:04:00 How to see Email Sender's Company and Logo in Your Gmail 00:02:00 How to Generate sitemap of a website 00:03:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized 00:03:00 How to identify registration data of website 00:01:00 How to identify duplicate content from the web 00:03:00 How to create google alerts 00:03:00 How to find the age of the domin 00:02:00 How to check if the website server is down 00:01:00 How to create text notes thatwill self destruct after being read 00:02:00 How to send google search information to your friends 00:03:00 How to find webhost of any website 00:02:00 Discover new sites that are similar to what you like alredy 00:03:00 How to easily highlight the important parts of a web page 00:01:00 How to share you email online without worrying about spam 00:02:00 How to get compute level answers without searching 00:03:00 The easiest way to setup email reminders 00:03:00 How to find the original URL tht's hiding behind a short URL 00:02:00 How to corrupt a file you shared online 00:01:00 How to create a throwaway email 00:02:00 How to check if your email account has been compromised 00:01:00 Module 03: SEO (Search Engine Optimisation) How to register website on Google search console 00:06:00 How to Optimize your website homepage 00:06:00 How to add a sitemap on google search 00:07:00 How to shortlist targeted keyword list in google keyword planner 00:08:00 How to set international targeting on google search 00:02:00 How to remove a URL from google search engine 00:03:00 How to identify competitors keyword 00:08:00 How to leverage top sites to get on google search results 00:04:00 Discover powerful data analytics to mesure SEO performance 00:06:00 How to do keyword research 00:11:00 How to write perfect title tags for search engines 00:05:00 How to optimise heading tags, external and internal links 00:08:00 What are backlinks & how to get them 00:06:00 How to write a perfect Meta description 00:06:00 How to enhance speed & performance of your website 00:04:00 Module 04: YouTube Youtube account setup 00:04:00 Account optimization 00:09:00 How to create & setup Youtube channel banner 00:05:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work 00:06:00 How to optimise comments & reply them in bulk 00:03:00 How to grow your channel with competitor Analysis 00:07:00 How to manage multiple YouTube accounts 00:02:00 A simple yet powerful trick to increase your subscribers list 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Module 05: Google Adwords What are Google Ads & how does it work 00:16:00 Account setup 00:04:00 Competitors analysis 00:08:00 Campaign types & how to select the right campaign 00:07:00 Bids & Budgets 00:08:00 How to target the right audience 00:07:00 Google Ads advance campaign settings 00:07:00 Choosing the right keywords 00:05:00 How to write ads that gets more clicks 00:06:00 Module 06: Google Analytics How to install tracking code on your website 00:04:00 How to add filters & remove internal traffic 00:04:00 How to track paid campaigns 00:04:00 How to look and analyse different segment data 00:06:00 How to configure goals in google analysics 00:05:00 How to link google Adwords account 00:03:00 How to manage multiple analytics accounts 00:02:00 How to remove spam traffic 00:04:00 Module 07: Email Marketing Email marketing tools set up ( Mailchimp and Gestresponse) 00:10:00 How to install signup or popup forms on the website 00:17:00 How to collect email address without a wbsite 00:05:00 How to create a 'Hook' to your signup forms 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Module 08: Linkedln How to increase your connections in no time 00:08:00 Secret of LinkedIn InMails 00:05:00 Discover the best ways to use Linkedin Groups 00:09:00 How to setup a company page on Linkedin 00:04:00 How to increase traffic to your website using Linkedin blog 00:07:00 Module 09: Twitter Twitter Account setup 00:03:00 Knowing Twitter features 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers 00:10:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them 00:05:00 A powerful trick to acquire customers on twitter 00:03:00 How to get followers retweet your post 00:03:00 How to embed a twitter button to your website or post 00:02:00 Twitter analytics 00:04:00 Module 10: Facebook Set your Facebook page 00:05:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes 00:08:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook page 00:03:00 Facebook comments 00:05:00 Leveraging Facebook groups 00:05:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook 00:15:00 Facebook pixel & Re-marketing 00:04:00 Module 11: Instagram How to setup a Instagram business profile 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:04:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers 00:05:00 Discover how to grow your business through Instagram stories 00:05:00 How to get your posts reposted on Instgram by influncers 00:05:00 Module 12: Mobile App A quick way to do App store marketing research 00:16:00 How to discover the estimate size of your market 00:08:00 Discover the best ways to promote your app 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:14:00 How to make money from your app 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 Techniques to get to the top of App store ranking 00:07:00

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Embark on an AI image generation journey with a comprehensive course on Midjourney, DALL-E, Leonardo, Stable Diffusion, Automatic1111, RunwayML, Adobe Firefly, BlueWillow, and more. Requirements: Computer with internet access, and a Discord account for tools like Midjourney.

The 'ESG and Impact Investing' course provides a comprehensive understanding of Environmental, Social, and Governance (ESG) principles and their role in impact investing. Learners will explore the modules covering ESG fundamentals, environmental, social, and governance considerations, the distinction between ESG and Corporate Social Responsibility (CSR), ESG integration in portfolio construction, impact measurement and evaluation, regulatory frameworks, and future trends and opportunities in the field of impact investing. Learning Outcomes: Comprehend the core concepts and significance of ESG and impact investing. Analyze environmental factors and their influence on investment decisions. Evaluate social considerations and their impact on ESG investments. Understand governance principles and their role in sustainable investing. Differentiate between ESG and CSR, recognizing their distinct approaches. Apply ESG integration techniques in portfolio construction. Measure and evaluate the impact of investments on ESG criteria. Navigate the regulatory landscape and policy frameworks governing impact investing. Why buy this ESG and Impact Investing? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the ESG and Impact Investing there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This ESG and Impact Investing does not require you to have any prior qualifications or experience. You can just enrol and start learning.  Finance and investment professionals seeking expertise in ESG and impact investing. Sustainable finance enthusiasts looking to align investments with ESG principles. ESG analysts and consultants interested in enhancing their skills. Students pursuing careers in finance, sustainability, or impact investing. Prerequisites This ESG and Impact Investing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path ESG Analyst - Median earning of £30,000 - £60,000 per year. Sustainable Investment Manager - Potential earning of £50,000 - £100,000+ per year. Portfolio Manager (ESG Focus) - Median earning of £40,000 - £90,000 per year. Impact Investment Officer - Potential earning of £40,000 - £80,000+ per year. Corporate Sustainability Manager - Median earning of £35,000 - £70,000 per year. Course Curriculum Module 01: Introduction to ESG and Impact Investing Introduction to ESG and Impact Investing 00:07:00 Module 02: Environmental Considerations in ESG and Impact Investing Environmental Considerations in ESG and Impact Investing 00:07:00 Module 03: Social Considerations in ESG and Impact Investing Social Considerations in ESG and Impact Investing 00:09:00 Module 04: Governance Considerations in ESG and Impact Investing Governance Considerations in ESG and Impact Investing 00:07:00 Module 05: ESG Vs CSR ESG Vs CSR 00:09:00 Module 06: ESG Integration and Portfolio Construction ESG Integration and Portfolio Construction 00:07:00 Module 07: Impact Measurement and Evaluation Impact Measurement and Evaluation 00:08:00 Module 08: Regulatory Landscape and Policy Frameworks Regulatory Landscape and Policy Frameworks 00:08:00 Module 09: Future Trends and Opportunities Future Trends and Opportunities 00:07:00

Description Do you want to master the world's best photo editing software? Or are you new to Adobe Photoshop CC? Then enrol the Adobe Photoshop CC Foundation course and begin your acquaintance with the course. The course is for the learners who have little or no knowledge about the photo editor. You will start your journey from the beginning. You will be familiar with the user interface and know how to open and create an image in Adobe Photoshop. The course introduces you to the essential tools, brushes and other features so that you can able to decide which tools to select while editing. Additionally, the course illustrates the concepts of colour schemes and guides you on how to use the colors efficiently. The procedures of adding text and text styles, working with Layers, adjusting Layers, customizing the workspace, moving and transforming Pixels, cropping images, etc. will be covered in the course. Finally, the course shows you how to print, convert and export files from Photoshop. Shortly, the course gives you a general understanding of the application so that you can proceed with the advanced skills. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Photoshop CC Masterclass - Beginner to Advanced is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Photoshop CC Masterclass - Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Adobe Photoshop CC Beginner Introduction Introduction FREE 00:03:00 Introduction to Photoshop Introduction to Photoshop 00:05:00 Understanding Types of Documents 00:04:00 Understanding Resolution 00:04:00 Creating New Documents 00:06:00 Using Artboards 00:05:00 Using CC Templates 00:03:00 Utilizing the Search Feature 00:02:00 Customizing the Workspace Using Workspace Presets 00:02:00 Moving, Closing, and Opening Panels 00:06:00 Understanding Document Views 00:06:00 Using the History Panel 00:06:00 Working with Layers Why Layers 00:02:00 Using Layers 00:07:00 Creating Fill Layers 00:05:00 Applying Blending Modes 00:04:00 Using Layer Styles 00:09:00 Discovering the Properties Panel 00:08:00 Understanding Selections Creating Basic Selections 00:09:00 Using the Lasso Tools 00:08:00 Understanding the Quick Select Tools 00:07:00 Editing the Quick Mask 00:04:00 Saving Selectionsv 00:04:00 Moving Selections to Layers.mp 00:03:00 Understanding and Using Color Understanding Color Modes 00:10:00 Creating Swatches 00:06:00 Using Masks and Advanced Layers Applying Layer Masks 00:00:00 Deleting Layer Masks 00:01:00 Organizing Layers 00:03:00 Merging Layers 00:02:00 Flattening Layers 00:02:00 Working with Layer Comps 00:06:00 Using Adjustment Layers Using Image Adjustments 00:07:00 Understanding Adjustment Layers 00:10:00 Using Layer Masks with Adjustment Layers 00:03:00 Cropping Images Using the Crop Tool 00:05:00 Using the Crop Tool to Add Canvas 00:02:00 Moving and Transforming Pixels Using Free Transform 00:04:00 Working with Other Transform Options 00:03:00 Flipping Pixels 00:01:00 Adding Text and Text Styles Using the Type Tool 00:10:00 Discovering Typesetting 00:08:00 Formatting Text 00:09:00 Creating Type on a Path 00:03:00 Warping Type 00:03:00 Using Styles on Type 00:08:00 Applying Special Effects Using Layer Styles 00:05:00 Working with Patterns 00:03:00 Applying Filters 00:04:00 Creating Pixels with Filters 00:06:00 Exporting from Photoshop Printing in Photoshop 00:03:00 Converting to CMYK 00:04:00 Converting to Other File Types 00:13:00 Using File Info 00:09:00 Conclusion Course Recap 00:03:00 Adobe Photoshop CC Intermediate Start Here Introduction FREE 00:03:00 Painting and Using Brushes Painting with Brushes 00:09:00 Using the Brushes Panel 00:06:00 Defining Custom Brushes 00:04:00 Saving Tool Presets 00:02:00 Using the History Brush 00:03:00 Using Vector Tools Working with Vector Shapes 00:10:00 Creating Custom Shapes 00:02:00 Using the Pen Tool 00:07:00 Discovering Paths 00:04:00 Understanding Vector Masks 00:03:00 Using Vector Objects and Spot Colors 00:06:00 Using Libraries What is the CC Library 00:02:00 Adding and Deleting Assets in the Library 00:03:00 Sharing Assets 00:02:00 Creating New Libraries 00:03:00 Sharing a Library 00:02:00 Advanced Special Effects Using the Blur Filters 00:06:00 Applying the Distort Filters 00:03:00 Creating a Pixelated Look 00:02:00 Stylizing Effects 00:02:00 Using Liquify 00:05:00 Using Smart Filters 00:04:00 Working with Smart Objects 00:03:00 Loading a Texture into Type 00:04:00 Working with RAW Images What is a Raw Image 00:05:00 Processing Raw Images 00:12:00 Opening a JPEG File in Raw 00:06:00 Retouching Basics Developing a Strategy for Retouching 00:04:00 Using Retouching Tools 00:10:00 Using the Dust and Scratches Filter 00:04:00 Applying Sharpening 00:08:00 Working with Face Aware Liquify 00:06:00 Automating Tasks Using Actions 00:03:00 Creating Actions 00:07:00 Using Droplets 00:05:00 Using the Image Processor 00:05:00 Creating an HDR Image 00:07:00 Creating a Panoramic Image 00:07:00 Integration with other Adobe Software Using PSD Files in InDesign 00:04:00 Using PSD Files in Illustrator 00:03:00 Using PSD Files in Dreamweaver 00:04:00 Understanding Color Management Why Color Management 00:03:00 Calibrating a Monitor 00:04:00 Calibrating a Printer 00:03:00 Loading Profiles into PSDs 00:02:00 Conclusion Course Recap 00:03:00 Adobe Photoshop CC Advanced Introduction Introduction FREE 00:03:00 Processing Raw Images What is the RAW Format 00:04:00 Understanding White Balance 00:05:00 Setting Exposure 00:07:00 Working with Color and Clarity 00:03:00 Working with Adobe Camera Raw Updating Adobe Camera Raw 00:01:00 Using the Before and After Views 00:05:00 Resetting the Sliders 00:01:00 Understanding the Workflow Options 00:04:00 Setting the Camera Raw Preferences 00:03:00 Working with the Tools Understanding the White Board Tool 00:03:00 Using the Color Sampler 00:01:00 Working with the Targeted Adjustment Tool 00:02:00 Cropping Images 00:03:00 Applying Straightening 00:01:00 Using the Spot Removal Tool 00:05:00 Applying the Red Eye Tool 00:03:00 Understanding the Adjustment Brush 00:04:00 Using the Graduated Filter 00:02:00 Applying the Radial Filter 00:02:00 Rotating Images 00:01:00 Using Advanced Exposure Settings and Sharpening Using Curves 00:03:00 Understanding Sharpening and Noise 00:03:00 Creating Grayscale Images 00:03:00 Using Split Toning 00:03:00 Managing Corrections and Effects Enabling Lens Profiles 00:03:00 Using Effects 00:02:00 Adding Grain 00:02:00 Applying Post Crop Vignette 00:02:00 Using Camera Calibration 00:03:00 Saving Presets 00:02:00 Applying Snapshots 00:02:00 Creating Image Adjustments Using Adjustment Layers 00:02:00 Painting Layer Masks 00:05:00 Discovering Plugins for Photoshop What are Plugins 00:04:00 Using the Nik Collection 00:08:00 Using HDR Pro Effex 00:06:00 Using On1 Effects 00:04:00 Exploring Workflows Introudcing the Workshop Videos 00:04:00 Processing a Landscape Image 00:13:00 Processing a Macro Image 00:09:00 Processing a City 00:11:00 Conclusion Course Recap 00:02:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Learn how to use culture for enhancing the employee performance with the Lean Leadership and Change Management Diploma course. The course is designed to teach you Lean leadership and change management. A lean leader will change the way your thinking and the way you lead your organisation. Lean leadership is the approach that teaches you how to improve the overall performance of your organisation by bringing change in its culture. You will learn about the lean culture and lean leadership. The course illustrates the history of lean, the essential principles and practices, and the fundamental functions of the lean leader. There are two ways of lean implementation. You can change and redesign the whole process, or you may acquire the habits of problem-solving and continuous improvement. The course covers these two processes and helps you to choose the right methods for you. The purpose of the course is to prepare you for applying the lean leadership approach of lean culture in your organisation. Who is this Course for? Lean Leadership and Change Management Diploma is perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Assessment: This course does not involve any MCQ exams. Students need to answer 3 assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Each answer needs to be 200 words (1 Page). Once the answers are submitted, the tutor will check and assess the work. Course Curriculum Introduction Why 00:04:00 What 00:04:00 Curriculum 00:05:00 How 00:04:00 What is Culture 00:06:00 Culture Drivers 00:08:00 Resources 00:05:00 Activity 1 00:03:00 The House of Lean House of Lean 00:03:00 Evolution 00:04:00 Shingo 00:09:00 Honda 00:09:00 Activity 2 00:02:00 Lean Culture Principles & Practices JIT 00:07:00 Kanban 00:08:00 Continuous Improvement and Leadership 00:04:00 Waste Intro 00:10:00 Forms of Waste 1 00:06:00 Management Waste 00:07:00 Activity3 00:02:00 Scientific Method 00:07:00 Gemba Walk 00:06:00 Heijunka 00:05:00 Visual Display 00:07:00 Activity 4 00:02:00 Kaizen 00:06:00 The Job of the Lean Leader - To Challenge and To Serve Lean Leadership Intro 00:07:00 The Mind of the Lean Leader 00:04:00 The Mind of the Lean Leader - Transitions 00:07:00 Lean Leadership1. External Challenge 00:05:00 Lean Leadership 2. Internal Challenge 00:06:00 Activity 5 00:02:00 Lead WSA 00:02:00 Be the Model 00:03:00 Coach Others 00:07:00 Motivation 00:04:00 Reinforce Your Strategy 00:04:00 Activity 6 00:01:00 Intrinsic Reinforcement 00:08:00 Getting to Lean - Designing the System for a New Culture Paths to Lean 00:05:00 How You Change 00:03:00 Design Thinking 00:08:00 Design Process 00:08:00 Capability Analysis 00:05:00 Charter 00:05:00 Activity 7 00:02:00 Design Team 00:06:00 Discovery 00:06:00 Discover the Process 00:07:00 Dream 00:07:00 Design technical 00:07:00 Design Structure 00:08:00 Social Design 00:06:00 Activity 8 00:03:00 VON Case Study 00:10:00 WSA Summary 00:04:00 Activity 9 00:02:00 The Habits of Continuous Improvement - The Team Kata Why Teams 00:06:00 Types of Teams 00:06:00 Team Charter 00:05:00 Team Maturity 00:05:00 Team Roles and Responsibilities 00:05:00 Team Agenda 00:05:00 Activity 10 00:02:00 Facilitation 1 00:06:00 Facilitation 2 00:04:00 Team Scoreboard 00:07:00 Activity 11 00:01:00 Map Team's Work 00:03:00 Attitudes 00:05:00 Five Whys 00:03:00 PDSA 1 00:04:00 PDSA 2 00:04:00 PDCA example 00:01:00 Activity 12 00:01:00 A3 00:05:00 Standard Work 00:05:00 Leader Standard Work 00:04:00 Activity 13 00:02:00 Summary 00:03:00 Resource Materials Resource Materials : Lean Leadership and Change Management Diploma 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Duration 3 Days 18 CPD hours This course is intended for This introductory-level course is for experienced DBAs who will be working with MongoDB. In order to gain the most from this course you should have: Prior practical experience in Database Administration Experience working with Linux and be comfortable working with command line Overview This skills-focused course is approximately 50% hands-on. Our engaging instructors and mentors are highly experienced practitioners who bring years of current 'on-the-job' experience into every classroom. Working in a hands-on learning environment, guided by our expert team, attendees will explore: The MongoDB Basic Architecture and Installation MongoDB administration User Management MongoDB security Indexes Backup & Recovery High Availability / Replication Diagnostics & Troubleshooting MongoDB is fast becoming the database of choice for big data applications, being one of the most popular and widely implemented NoSQL databases. Its scalability, robustness, and flexibility have made it extremely popular among business enterprises who use it to implement a variety of activities including social communications, analytics, content management, archiving and other activities. This has led to an increased demand for MongoDB administrators who have the skills to handle cross functional duties. Geared for experienced DBAs, MongoDB for DBAs is a three-day hands-on course that explores the concepts, architecture and pitfalls of managing a MongoDB installation. This course is targeted to the DBA who is familiar with the concepts and tasks of working with a Relational database and is not responsible for a NoSQL MongoDB database. You will learn the critical aspects of MongoDB and use it to solve data management challenges. You will learn to manage MongoDB effectively by gaining expertise in MongoDB administration tools, syntax, MongoDB installations, configurations, security, troubleshooting, backup, scaling and many other features. The focus of this course is on practical skills and applying the DBA existing database knowledge to a MongoDB installation. Introduction to MongoDB Basic Architecture and Installation Differentiate database categories Learn MongoDB design goals List MongoDB tools Describe JSON and BSON Understanding the basic concepts of a Database Database categories: What is NoSQL? Why NoSQL? Benefit over RDBMS Types of NoSQL Database, and NoSQL vs. SQL Comparison, ACID & Base Property CAP Theorem, implementing NoSQL and what is MongoDB? Graph Database Overview of MongoDB, Design Goals for MongoDB Server and Database, MongoDB tools Understanding the following: Collection, Documents and Key/Values, etc., Introduction to JSON and BSON documents Environment setup (live Handson) and using various MongoDB tools available in the MongoDB Package MongoDB Administration Take database backup and restore MongoDB© Export and import data from/ to a MongoDB© instance Check server status and DB status Monitor various resource utilization of a mongod instance Understand various optimization strategies Administration concepts in MongoDB Monitoring issues related to Database Monitoring at Server, Database, Collection level, and various Monitoring tools related to MongoDB Database Profiling, Locks, Memory Usage, No of connections, page fault etc., Backup and Recovery Methods for MongoDB Export and Import of Data to and from MongoDB Run time configuration of MongoDB Production notes/ best practices Data Managements in MongoDB (Capped Collections/ Expired data from TTL), TTL Collection Features GridFS Memory-Mapped Files Journaling Mechanics Storage Engines Power of 2-Sized Allocations No Padding Allocation Strategy Diagnosing Performance Issues Optimization Strategies for MongoDB Configure Tag Sets for Replica Set. Optimize Query Performance Monitoring Strategies for MongoDB . MongoDB Utilities MongoDB Commands MongoDB Management Service (MMS) Data Backup Strategies in MongoDB Copying Underlying Data Files Backup with MongoDump Fsync and Lock MongoDB Ops Manager Backup Software Security Strategies in MongoDB Authentication Implementation in MongoDB . Authentication in a Replica set Authentication on Sharded Clusters Authorization End-to-End Auditing for Compliance User Management Create a User Administrator. Add a User to a Database. Create/Assign User a Role. Verify/Modify a User Access/Privileges. Change a User?s Password MongoDB Security Knowing security concepts in MongoDB Understand how Authentication and Authorisation works Security Introduction Security Concepts Indexes Index Introduction, Index Concepts, Index Types Index Properties Index Creation and Indexing Reference Introduction to Aggregation Aggregation Approach to Aggregation sort Order Pipeline Operators and Indexes Text Indexes Aggregate Pipeline Stages Text Search MapReduce Index Creation Aggregation Operations Index Creation on Replica Set Remove, Modify, and Rebuild Indexes Listing Indexes Measure Index Use Control Index Use Index Use Reporting Geospatial Indexes MongoDB?s Geospatial Query Operators GeoWith Operator Backup & Recovery Import and Export MongoDB Data Restore and recovery of MongoDB(Including point in time Recovery) Restore a Replica Set from MongoDB Backups Recover Data after an Unexpected Shutdown Backup and Restore with Filesystem Snapshots Back Up and Restore with MongoDB Tools Backup and Restore Sharded Clusters High Availability (Replication ) Understand the concept of Replication in MongoDB© ? Create a production like Replica Set Introduction to Replication (High Availability), Concepts around Replication What is Replica Set and Master Slave Replication? Type of Replication in MongoDB How to setup a replicated cluster & managing replica sets etc., Master-Slave Replication Replica Set in MongoDB Automatic Failover Replica Set Members Write Concern Write Concern Levels Write Concern for a Replica Set Modify Default Write Concern Read Preference Read Preference Modes Blocking for Replication Tag Set Configure Tag Sets for Replica set. Replica Set Deployment Strategies . Replica Set Deployment Patterns Oplog File Replication State and Local Database, Replication Administration Diagnostics & Troubleshooting Troubleshoot slow queries Diagnose connectivity problems Understand diagnostic tools Learn common production issues Learn fixes and solutions. Additional course details: Nexus Humans Introduction to MongoDB for DBAs (TTDB4680) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Introduction to MongoDB for DBAs (TTDB4680) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

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