This course primarily focuses on explaining the concepts of Python and PySpark. It will help you enhance your data analysis skills using structured Spark DataFrames APIs.
Description: Digital marketing is promoting that makes utilization of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. Digital marketing uses technologies or platforms, for instance, sites, email, applications and social media platforms. Transform your career with the specialized knowledge and skills to plan, implement, measure and evaluate digital marketing strategies, and, how these can add to building and supporting successful and coordinated digital marketing campaigns. By the end of this course, students will gain the skills and in-depth knowledge necessary to become a fruitful and professional digital marketer. Who is the course for? Digital marketers who want to upgrade their knowledge and skills in digital marketing. Digital marketers to advance their career goal in digital marketing. Individuals who want to develop and implement online marketing projects. Start Ups. Students. Marketers. Web designers. Entrepreneurs. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Advanced Digital Marketing Course is a useful qualification to possess, and would be beneficial for the following professionals: Social marketing manager. Digital marketing specialist. Digital marketing executive. Digital marketing officer. Digital marketing analyst. Digital client service. SEO leader. Much more. Advanced Digital Marketing Course - New version Module 01: Fundamentals of Digital Marketing Fundamentals of Digital Marketing 00:45:00 Module 02: Growth Hacking Growth Hacking 00:34:00 Module 03: Customer Journey Customer Journey 00:35:00 Module 04: Content Marketing Content Marketing 00:36:00 Module 05: SEO Search Engine Optimisation 00:40:00 Module 06: E-Mail Marketing E-Mail Marketing 00:45:00 Module 07: Facebook Marketing Facebook Marketing 00:43:00 Module 08: Instagram Marketing Instagram Marketing 00:46:00 Module 09: Twitter Marketing Twitter Marketing 00:37:00 Module 10: Youtube Marketing Youtube Marketing 00:36:00 Module 11: Mobile Marketing Mobile Marketing 00:35:00 Advanced Digital Marketing Course - Old Version Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Search Engine Optimization What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Pinterest Social Marketing Introduction 00:30:00 How to Use Pinterest 01:00:00 How to Win the Hearts of the Target Audience on Pinterest 01:00:00 Understanding Pinterest Etiquette 00:30:00 Marketing Strategies to Build Your Brand and Your Followers 02:00:00 Monetizing Pinterest through Market Hunting 01:00:00 Pinterest Tools to Use in Your Marketing Arsenal 00:15:00 Conclusion 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 YouTube Video Marketing Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right 00:30:00 YouTube Video Marketing Tips: Join the Community 01:00:00 Marketing Your Product On YouTube: 10 Reasons Why You Should Do It 00:30:00 YouTube Marketing Tips: Promoting Your Perfect Marketing Video 01:00:00 Unique Things You Can Do with Your YouTube Marketing Video 01:00:00 Using YouTube to Market Your Product: Should You Hire a Professional? 01:00:00 Niche Targeted Playlists: Boost Your YouTube Marketing Video 01:00:00 Promote Your Perfect YouTube Marketing Video For Free: Here's How to Do It 00:30:00 Viral Marketing Tips for Your YouTube Video 01:00:00 Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00 YouTube Marketing Secrets-Promote Your Product or Business! 01:00:00 Use YouTube to Create Unlimited Sales for your Business 01:00:00 Choose Your Niche: An Important Step in Your YouTube Marketing Video 01:00:00 Using Viral Content: Creating Your Perfect YouTube Marketing Video 02:00:00 YouTube Marketing Tactics: Are These Products Helpful or Scams? 01:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Advanced Digital Marketing Course 00:20:00 Final Exam Final Exam- Advanced Digital Marketing Course 00:20:00 Order Your Certificate and transcript Order Your Certificates and Transcripts 00:00:00
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Are you interested in the event management? Are you passionate when it comes to organizing and planning for events? Then this course will surely help you learn all there is about how to become a professional Event Manager. Event Management is essential in all kinds of institution. You not only gain valuable connections through events training qualifications; you enter an environment for learning that works for you. Designed to provide you with an immersive education, whether it is events training or business management, the fiscal cost of education is outweighed by the quality and quantity of knowledge and understanding it delivers. Every now and then, people create events for the benefit of their businesses or sometimes people will create an event to celebrate an important occasion. The most common example would be a person's wedding. This course will even teach you how to be a successful wedding planner. 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Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Basics of Event Management Module one - Getting Started FREE 01:00:00 Module Two - Types of Events FREE 01:00:00 Module Three - Brainstorming 01:00:00 Module Four - Types of Entertainment 01:00:00 Module Five - Support Staff 01:00:00 Module Six - Technical Staff 01:00:00 Module Seven - Vendors 00:30:00 Module Eight - Finalize The Plan 01:00:00 Module Nine - Administrative Tasks 01:00:00 Module Ten - Get Organized 01:00:00 Module Eleven - Post Event Activities 01:00:00 Module Twelve - Wrapping Up 01:00:00 Recommended Reading : Level 3 Diploma in Event Management 00:00:00 Planning the Event 9 Key Ideas To Make Your Event A Successful One 00:30:00 What You Need To Know To Make Your Event Educational, Entertaining and Memorable! 01:00:00 8 Ways To Incorporate Entertainment Elements Into Your Events Without Spending A Bomb! 00:30:00 What To Look Out For When Planning Your Next Offsite Event 00:15:00 The Nuts & Bolts Of Events Logistics 00:15:00 Working With Team Building Elements In Your Offsite Events 00:15:00 How To Create Effective Team bonding At Your Events 00:15:00 Managing An Event For 10 people versus 100 ! 00:15:00 10 Ways To Make Your Event Interesting And Exciting 00:30:00 8 Tips To Transform Your Event Venue 00:30:00 7 Ways For An Easy & Hassle-Free Meeting Planning 00:30:00 5 Pitfalls To Avoid When Planning Your Next Event 00:30:00 8 Tips On How To Generate Fun Ideas When Planning Your Event 00:30:00 How To Attract The Right People To Your Event 00:30:00 9 Reasons Why You Should Be Nice To Your Event Suppliers 00:15:00 How & Where To Find Suppliers That Will Move Mountains For You! 00:30:00 10 Tips On How To Be An Excellent Event Planner 00:30:00 8 Key Success Factors When Marketing Your Event 00:15:00 Marketing Managers: 10 Reasons Why You Should Organize Your Own Events 00:30:00 6 Factors To Look Out For When Planning The Event Itinerary 00:15:00 What Makes An Event Fabulous? 00:30:00 7 Key Reasons Why Events Marketing Should Be Part Of Your Marketing Strategy 00:15:00 Learn What It Takes To Be A Successful Event Planner 00:15:00 Truth About Creating Successful Events! 00:15:00 When You Need An Event Planner And When You Don't! 00:30:00 What To Look Out For When Choosing Your Event Planner 00:15:00 What To Look Out For When Choosing Your Event Venue 00:30:00 What To Do When Things Don't Go As Planned During Events 00:15:00 Learn What Makes An Event Stand Out And Talked About By Your Peers! 00:15:00 When You Need To Hire An Event Planner? 00:15:00 4 Ways To Ensure That Your Event Will Go As Planned 00:15:00 10 Ideas On Creating Exciting Event Themes 00:15:00 8 Ways To Get Attendees To Your Events 00:15:00 Learn How To Create An Event That Will Generate Revenue For You! 00:15:00 Having Mascots, Minglers, Entertainers At Your Next Event - How To Find & Work With Them 00:15:00 Event Suppliers/Vendors: They Can Make Or Break Your Event! - Learn How To Choose Wisely 00:15:00 7 Reasons Why The Need For Teambuilding At Your Offsite Events 00:30:00 8 Key Factors Of A Successful Event Planner - Learn To Pick Wisely 00:30:00 9 Ways To Organize Your Events On A Shoestring Budget 00:30:00 Managing Your Events - Once You Know The ' Why', The'How' will Present Itself 00:15:00 Effective Ways To Negotiate With Your Event Suppliers 00:15:00 7 Tips On How To Find The Right Venue For Your Next Event 00:15:00 8 Ways To Work Successfully With Your Event Venue 00:30:00 9 Ideas On How To Promote Your Events To Your Internal Customers 00:15:00 6 Ways To Promote Your Events To Your External Customers 00:30:00 Working Successfully With Your Event Planner 00:30:00 7 Pitfalls To Avoid When Planning Your Event Itinerary 00:30:00 5 Tips To Look Out For When Planning Your Event Logistics 00:15:00 Choosing Your Emcee In Events - What You Need To Know 00:15:00 How To Create Events That People Talk About! 00:30:00 Managing Weddings Introduction FREE 00:30:00 Wedding Planning On A Budget FREE 01:00:00 Wedding Attire Money Saving Tips 01:00:00 Reception Cash Saving Tips 01:00:00 Reception Dinner Budget Saving Tips 01:00:00 Planning Catering for Your Wedding 00:30:00 Saving Money On Buying Flowers 01:00:00 Photography And Videography Cash Savers 01:00:00 Your Honeymoon Adventure 01:00:00 Conclusion: Final Thoughts 00:15:00 Wedding Planning Checklist 01:00:00 Mock Exam Mock Exam- Event Management Extended Diploma 00:30:00 Final Exam Final Exam- Event Management Extended Diploma 00:30:00
Register on the The Ultimate SEO Link Building Mega Course today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The The Ultimate SEO Link Building Mega Course course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The The Ultimate SEO Link Building Mega Course course Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the The Ultimate SEO Link Building Mega Course course, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Module 01: Basics SEO Introduction 00:01:00 What Are Backlinks 00:04:00 Less More 00:05:00 Structural Overview 00:05:00 Content & Quality 00:03:00 Quality via Relevance 00:04:00 Anchor Diversity 00:07:00 Vicinity 00:07:00 SEO Beyond Link Building 00:03:00 Module 02: Types of Link You Can Build The 20 Types of Backlinks 00:11:00 Article Links 00:04:00 Optimize an Article 00:20:00 Optimize Readability 00:08:00 Manually Hyperlinking Anchor Text 00:02:00 Spintax & Link Tiers 00:05:00 Blog Commenting Links 00:06:00 Directory Links 00:07:00 Document Sharing Links 00:09:00 Exploit Links 00:05:00 Forum Links 00:06:00 Guest Book Links 00:04:00 Article Guest Posts 00:03:00 Image Comment Links 00:04:00 Indexer Links 00:04:00 Micro Blogging Links 00:04:00 Pingback Links 00:03:00 Referrer Links 00:05:00 RSS Feed Links 00:05:00 Social Bookmark Links 00:06:00 Social Network Links 00:06:00 Trackback Links 00:01:00 URL Shortener Links 00:05:00 Video Links 00:12:00 Web 2.0 Links 00:05:00 Wiki Links 00:05:00 Module 03: Keyword Research Difference between Short and Long Tail Keywords 00:06:00 Keyword Planner 00:05:00 Keyword Planner Sorting 00:10:00 Free Keyword Search Volume Tool 00:01:00 What Are Local Keywords 00:02:00 Research vs Buyer Keywords 00:06:00 Google Auto Complete Search Engine 00:02:00 Long Tail Pro Keyword Research 00:10:00 KW Finder Keyword Research 00:05:00 How to Deliver Keyword Research as a Freelancer 00:10:00 Module 04: On Page SEO Optimization Optimize an Article 00:20:00 Optimize Readability 00:08:00 WordPress Permalink Settings 00:01:00 WordPress Yoast SEO Optimization Setup 00:03:00 Fastest Cache Settings (Exampled in WordPress) 00:05:00 Yoast Real-Time Analysis for Any Site 00:02:00 All in One SEO Plugin 00:03:00 WordPress Cache Speed Test 00:01:00 Real-Time Ranking Case Study 00:08:00 Module 05: Local SEO Local SEO vs Other SEOs 00:08:00 The 4 Pillars of Google Maps Ranking 00:05:00 Sign In to Google+ 00:01:00 Keyword Planner & Sorting Breakdown 00:15:00 Google My Business Registration & Optimization 00:12:00 Descriptions Have Been Phased Out Currently 00:01:00 Google Review Management & Marketing 00:19:00 Google Review Management & Marketing 00:19:00 Additional Business Sites for Reviews 00:12:00 Google My Business 00:06:00 Citation SEO 00:09:00 What Are Citations 00:08:00 An Example Citation Setup 00:03:00 WhiteSpark for Citation Analysis 00:03:00 Outsource Local Citations 00:05:00 The Difference in Citation Websites 00:05:00 Module 06: Image SEO Traditional SEO vs Image SEO 00:05:00 What is EXIF Data and How to Remove It 00:08:00 Image File Size Optimization 00:11:00 JPG vs PNG 00:02:00 GIF Images 00:02:00 Captions for Conversion Optimization 00:06:00 Name and ALT SEO 00:05:00 Create a Sitemap for Images 00:04:00 The Goal of Image SEO 00:04:00 Google Image Off-Page SEO 00:07:00 Module 07: Edu and GOV Link Building Strategy What are EDU Links? 00:06:00 Google Aggregate Ranking Algorithm 00:11:00 Posting Comments on EDU & GOV Blogs 00:10:00 Creating Profiles at EDU & GOV Websites 00:05:00 Scholarship Backlinks from EDU & GOV Websites 00:07:00 Resources for EDU & GOV Websites 00:04:00 Resources II 00:01:00 Student Groups 00:06:00 Module 08: Video SEO (Google) 2 Types of Video SEO 00:08:00 When to Host on YouTube and Why 00:07:00 Self Hosting Video Solution 00:05:00 Video SEO for Google 00:07:00 Keyword Planner for Organic & Video Rankings 00:02:00 Self Hosting means Self Promoting 00:03:00 Module 09: Video SEO (YouTube) YouTube Black vs White 00:05:00 YouTube Auto Suggest for Keyword Research 00:08:00 YouTube Analytics 00:03:00 YouTube Video SEO Optimizations 00:05:00 Find YouTube Tags 00:04:00 VidIQ Extension 00:07:00 Video Sitemap SEO 00:07:00 YouTube Video Layout Blueprint 00:11:00 YouTube Comments 00:02:00 The Secret of Subscribers in SEO 00:03:00 Create a Playlist for Hard SEO Terms 00:05:00 Tubular and Other Tool Comparisons 00:04:00 YTCockpit for Keyword Research & Tracking 00:03:00 YouTube AdSense & Other Monetizations 00:10:00 Module 10: Expired Domain Link Building How to Write the 30X Redirects 00:06:00 Types of 30X Redirects 00:03:00 How to Write the 30X Redirects 00:06:00 Redirection of SEO Timeline 00:02:00 Why You Can Lose Redirect SEO Link Juice 00:05:00 How Long Should I Keep These Redirects 00:02:00 Redirects with Google Penalties 00:04:00 Your First Redirect is Called Canonicalization 00:03:00 Why Secure Your Site 00:02:00 How Much SEO Juice is Passed in Google 00:04:00 How Much SEO Juice is Passed in Google II 00:02:00 3 Methods to Use Expired Domains 00:09:00 DomCop Overview 00:16:00 FreshDrop Overview 00:17:00 Module 11: Software Overview Link Building Tiers 00:08:00 Tier 1 Links & Software Suggestion 00:04:00 Tier 2 Links & Software Suggestion 00:06:00 Tier 3 Links & Software Suggestion 00:09:00 Module 12: Screaming Frog SEO Software Walkthrough Starting Your SEO Audit 00:48:00 SEO Audit Software Walkthrough 01:02:00
Design Thinking in Today's Organization Design Thinking is a great way for organizations to equip their project teams to better manage ambiguity in innovative environments, navigate complex problems, experiment rapidly, communicate more effectively, and increase the ability to respond to ever changing customer requirements. Additionally they will talk about how Design Thinking in action with the exclusive PMI Global Executive Council will engage the next generation of project leaders, known as "Global Executive Council NextPerts" and their development of a Benefits Thinking Movement. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.
Immerse yourself in the dynamic world of digital content creation with our 'Content Writing & Copywriting for SEO and Sales' course. This program is meticulously structured to transform novices into skilled artisans of the written word, tailored specifically for digital marketing and sales. You begin with an enlightening introduction, easing you into the fascinating realm of content creation. As you progress, a free taster session showcases the course's value, followed by an in-depth exploration into the 12 essential steps of great copywriting in Section 03. Understanding the building blocks of copywriting is simplified in Section 04, providing a solid foundation. From crafting compelling headlines in Section 05 to refining sales copy through proofreading and editing in Section 06, each section is designed to enhance your skills incrementally. Delving deeper, Section 07 unveils the psychological aspects behind effective copywriting, an essential tool for creating impactful content. Subsequent sections are dedicated to specialised formats including blogging, landing pages, sales letters, video scripts, emails, advertisements, social media posts, and promotional videos. These targeted modules offer a comprehensive learning experience, equipping you with the skills to excel across various platforms. By the time you reach the course's conclusion, you'll have acquired a profound understanding of content writing and copywriting, specifically tailored for SEO and sales, ready to make your mark in the digital world. Learning Outcomes Master the art of creating engaging and SEO-optimized content. Develop proficiency in writing compelling headlines and sales copy. Understand the psychological principles behind effective copywriting. Learn to craft specialized content for diverse digital platforms. Enhance editing and proofreading skills to deliver polished content. Why choose this Content Writing & Copywriting For SEO and Sales course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Content Writing & Copywriting For SEO and Sales course for? Aspiring content writers and copywriters seeking to specialize in SEO and sales. Marketing professionals aiming to enhance their content creation skills. Business owners looking to improve their online content strategy. Freelancers wanting to offer specialized content writing services. Individuals interested in understanding the interplay between psychology and writing. Career path SEO Content Writer: £20,000 - £30,000 Copywriter: £23,000 - £35,000 Digital Marketing Specialist: £25,000 - £40,000 Content Strategist: £28,000 - £45,000 Freelance Writer: £18,000 - £50,000 (varies with projects) Social Media Manager: £24,000 - £38,000 Prerequisites This Content Writing & Copywriting For SEO and Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Introduction Introduction 00:01:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Assignment Assignment - Content Writing & Copy Writing For SEO and Sales 00:00:00
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