38 Courses

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This course will help you to build your career as a skilled social media influencer. In this course, you will learn the strategies to build a strong personal brand, create engaging content, and effectively engage with your audience across various social platforms. This Course At A Glance Accredited by CPD UK Endorsed by Quality Licence Scheme Learn how to establish your niche market Understand health and wellness Industry Recognise how the entertainment industry benefits from social media Know the ways to find your target audience Acquire an understanding of the types of content to post on a consistent basis Understand how to optimise your social media platform Learn how to conduct market research Get a better understanding of how to be clear about what you're using social media for Obtain knowledge of keeping a balance between personal sharing and sharing things that are Interesting Recognise how real estate, education, marketing and restaurants are influenced by social media Know how to be informative and comprehensive Social Media Influencer Training Course Overview This online social media influencer course will help you understand how to become a social media influencer and take a step in the direction of a rewarding profession. You will also realise how the entertainment industry benefits from social media and how social media influence real estate, marketing, education and restaurants. This popular online social media influencer course will also help you accept who you are and tell you how to change yourself. After taking this comprehensive online course, you will also learn how to find your targeted audience and how to be informative and comprehensive. By the end of the course, you will acquire the knowledge and understanding required to kickstart your career as a successful social media influencer. Who should take this course? This comprehensive social media influencer course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of social media influencing. Entry Requirement There are no academic entry requirements for this social media influencer course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This social media influencer course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.   FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Master the on-demand AutoCAD Programming by using VB.NET with the exclusive AutoCAD Programming Using VB.NET & Windows Forms course!!!

PHP Web Development Diploma with MySQL, GitHub, and Heroku: Advanced Level This course shows you how to get SEO clients and grow your digital marketing agency. You will learn the most effective ways to reach out to businesses and offer your SEO services. We will cover proven client acquisition methods such as cold emails, job boards, freelancing sites, and social platforms. You’ll also discover how to use tools and systems to bring in leads on autopilot. Whether you’re just starting or want to scale up, this course gives you the steps to get results. Course Curriculum Introduction To The Course Freelancing - Elance, ODesk, Freelancer Cold Calling Cold Email Tactics and LinkdIn Indeed.com & Job Boards Thumbtack Facebook Contacts Craigslist & YellowPages Direct Mail Rank & Rent with Websites & YouTube Really Useful Tools for Lead Generation Conclusion (Learn more about this online course)

How to Get SEO Clients For Your Digital Marketing Agency This course shows you how to get SEO clients and grow your digital marketing agency. You will learn the most effective ways to reach out to businesses and offer your SEO services. We will cover proven client acquisition methods such as cold emails, job boards, freelancing sites, and social platforms. You’ll also discover how to use tools and systems to bring in leads on autopilot. Whether you’re just starting or want to scale up, this course gives you the steps to get results. Course Curriculum Introduction To The Course Freelancing - Elance, ODesk, Freelancer Cold Calling Cold Email Tactics and LinkdIn Indeed.com & Job Boards Thumbtack Facebook Contacts Craigslist & YellowPages Direct Mail Rank & Rent with Websites & YouTube Really Useful Tools for Lead Generation Conclusion (Learn more about this online course)

This Ecommerce: 8 in 1 Premium Courses Bundle provides a focused online route into the evolving digital marketplace. Whether you're planning to launch a dropshipping business or improve your grasp on email marketing, this bundle equips you with structured, no-fluff knowledge tailored for results. With modules covering online business, viral campaigns, social media, and persuasive sales writing, you’ll gain the edge to navigate ecommerce without needing a shipping warehouse or a marketing agency. Learn how online sales strategies work, why certain messages convert better than others, and how to optimise social platforms for growth. With a balance of insight and technical clarity, this bundle is ideal for those seeking to refine their digital selling approach from the comfort of their own screen. Learning Outcomes: Understand the principles of running an online business effectively. Explore dropshipping and its role in ecommerce operations. Create high-converting email sales letters for targeted audiences. Use viral marketing techniques to generate digital traction. Optimise social media content for online engagement and sales. Develop persuasive writing for various ecommerce sales platforms. Who is this Course For: Individuals interested in running online product-based businesses. New sellers exploring dropshipping and ecommerce models. Freelancers seeking marketing or copywriting upskilling. Content creators aiming to monetise social media channels. Small business owners improving their digital marketing strategy. Email marketers refining audience conversion techniques. Anyone creating online ads or promotional content regularly. Writers focusing on persuasive and sales-driven communication. Career Path (UK Average Salaries): Ecommerce Manager – £40,000/year Digital Marketing Executive – £30,000/year Social Media Manager – £32,000/year Copywriter (Sales Writing Focus) – £28,000/year Dropshipping Store Owner – Earnings vary (£20,000–£80,000) Email Marketing Specialist – £35,000/year

Overview Get skilled in animation and arm yourself with the qualities you need to work towards your dream job.In this Diploma in Animation Design course, you'll be guided through the principles and skills of animation, exploring the key areas of animation design using Photoshop. You'll learn how to create professional animations and video/animation combos that can be exported as stand-alone movies or be combined with other 2D and 3D multimedia sources. It also provides step-by-step training on how to create GIFs for your website or social platforms.Gain up-to-date industry knowledge and learn core techniques of animations used by experts that will help you kickstart your career and stand out to prospective employers. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Diploma in Animation Design. It is available to all students, of all academic backgrounds. Requirements Our Diploma in Animation Design is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 6 sections • 38 lectures • 05:09:00 total length •Introduction: 00:02:00 •Introduction of the 12 Principles of Animation: 00:02:00 •Squash and Stretch: 00:03:00 •Ease In and Ease Out: 00:02:00 •Timing: 00:02:00 •Anticipation: 00:04:00 •Follow Through and Overlapping Action: 00:02:00 •Exaggeration: 00:02:00 •Arcs: 00:04:00 •Secondary Action: 00:02:00 •Pose to Pose and Straight Ahead: 00:02:00 •Appeal: 00:01:00 •Staging: 00:01:00 •Solid Drawing: 00:01:00 •Jumping Elephant Part 1: 00:15:00 •Jumping Elephant Part 2: 00:18:00 •Introduction: 00:10:00 •Overview of The App Flippa Clip: 00:05:00 •Walkcycle of Cartoony Elephant - Part 1: 00:23:00 •Walkcycle of Cartoony Elephant - Part 2, Overlapping Action: 00:07:00 •Walkcycle of Cartoony Elephant - Part 3, Adding The Ears: 00:06:00 •Walkcycle of Cartoony Elephant - Part 4, Outlines: 00:15:00 •Walkcycle of Cartoony Elephant - Part 5, Clean up: 00:06:00 •Walkcycle of Cartoony Elephant - Part 6, Adding the eyes: 00:08:00 •Walkcycle of Cartoony Elephant - Part 7, Adding the Pupils: 00:04:00 •Walkcycle of Cartoony Elephant - Part 8, Coloring: 00:06:00 •Walkcycle of Cartoony Elephant - Part 9, Adding Shadows: 00:16:00 •Walkcycle of Cartoony Elephant - Part 10, Adding Background: 00:14:00 •Walkcycle of Cartoony Elephant - Part 11, Coloring the Background: 00:15:00 •Runcycle - INTRODUCTION: 00:05:00 •RunCycle of a Cartoony Bunny - Part 1, Draw the frames: 00:17:00 •RunCycle of a Cartoony Bunny - Part 2, Refining the Drawings: 00:11:00 •RunCycle of a Cartoony Bunny - Part 3, Adding the Ears: 00:07:00 •RunCycle of a Cartoony Bunny - Part 4, Front Run: 00:28:00 •RunCycle of a Cartoony Bunny - Part 5, Adding the Facials: 00:08:00 •Dialogue - Drawing Thumbnails: 00:05:00 •Dialogue - Timing the Key Poses: 00:21:00 •Dialogue - Polishing the Animation: 00:09:00

The Video Editing Essentials for Marketers Mini Bundle is designed for content creators and marketers who need videos that don’t just fill space—they make an impact. Covering Adobe Premiere Pro, drawing, animation, video development, and social media strategy, this course focuses on visuals that speak the right language in the scroll-happy world of digital marketing. Whether you're shaping ads, reels, or brand videos, this bundle gives you the skills to stitch together bold, clean content that gets attention. If your marketing plan includes motion and messaging, this is your toolkit—minus the fluff and unnecessary drama. Learning Outcomes: Edit and export polished videos using Adobe Premiere Pro. Animate simple visuals for engaging brand content. Use drawing to plan layouts and content flow. Build short-form video ideas for social platforms. Understand timing and visuals for audience retention. Align editing skills with broader marketing content goals. Who Is This Course For: Marketing professionals needing sharper video editing skills. Social media managers working with visual brand content. Freelancers handling video and content projects alone. Small business owners creating social marketing content. Brand builders aiming for better visual storytelling. Designers interested in branching into video editing. Content assistants managing brand visuals for teams. Anyone tired of shaky, awkward brand video uploads. Career Path: Marketing Video Editor – £34,000/year Social Media Content Creator – £30,000/year Digital Content Assistant – £28,000/year Brand Visual Coordinator – £32,000/year Motion Design Intern – £26,000/year Creative Assistant (Marketing) – £29,000/year

Social Media Marketing Strategy Course Overview: This Social Media Marketing Strategy course provides a comprehensive overview of how to create, manage, and optimise a social media marketing plan. Learners will explore the key aspects of social media marketing, including market analysis, content creation, and campaign management. The course focuses on understanding the dynamics of different social platforms, selecting the right platforms for your business, and integrating them into broader marketing strategies. By the end of the course, learners will be equipped with the knowledge to design and implement effective social media marketing strategies to enhance brand visibility and engagement. Course Description: This course dives deeper into the essential aspects of social media marketing, offering insights into the latest trends and tools available. Key topics include conducting a market analysis to understand target audiences, auditing current social media channels, setting measurable goals, and selecting the most effective platforms. The course also covers the creation of a social media policy, integrating marketing strategies across platforms, developing content that resonates with audiences, and launching successful campaigns. Learners will gain valuable skills to build and execute a social media marketing strategy that drives results for businesses and brands. Social Media Marketing Strategy Curriculum: Module 01: The Rise of Social Media Module 02: Conducting Market Analysis Module 03: Auditing Social Media Module 04: Setting Goals and Selecting Platforms Module 05: Creating the Social Media Policy Module 06: Integrating Marketing Strategies Module 07: Developing Effective Content Module 08: Understanding the Popular Platforms Module 09: Launching Successful Campaigns (See full curriculum) Who is this course for? Individuals seeking to enhance their marketing skills. Professionals aiming to boost their career in digital marketing. Beginners with an interest in social media marketing. Entrepreneurs looking to build their brand presence online. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist Marketing Consultant Brand Manager

Level 7 QLS Endorsed Diploma | 180 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support