Duration 2 Days 12 CPD hours This course is intended for Participants who have actual experience in the data centre and/or IT infrastructures are best suited. Attendance of the CDCP© course is recommended but not a requirement. Overview After completion of the course the participant will be able to: 1. Develop and review their data centre strategy 2. Use different risk assessment methodologies together with practical tips specifically for data centre migrations to reduce the risk during a data centre migration 3. Understand different migration strategies 4. Understand the legal aspects when migrating a data centre 5. Understand the importance of Business Service Reviews and Service Level Objectives 6. Size and design the target data centre 7. Understand the importance of detailed discovery and how dependencies influence migration waves 8. Understand the safety requirements during migration 19. Get lots of practical tips when moving to another data centre This course is designed to expose participants to a step-by-step methodology which will enable them to reduce the risks involved when undertaking a data centre migration. It will also give participants a lot of valuable practical hints and tips by trainers having extensive experience in moving and consolidating mission critical data centre. Data Centre Strategy Data centre lifecycle Reasons to migrate a data centre Alternatives to data centre migration Consolidation Outsourcing Cloud computing Upgrade existing data centre or build new Project Management Project management and methods Scope statement Statement Of Work (SOW) Work Breakdown Structure (WBS) Allocate time to the project Cost and estimation methodology Project communication Risk Management Risk management and methods Risk identification Risk assessment methodologies Qualitative approach Semi-quantitative approach Quantitative approach Risk evaluation Risk treatment Risk in data centre migrations Migration Strategies Different data centre migration strategies Heterogeneous migration Homogeneous migration Physical migration Different IT transformations Pre-migration transformation Migration transformation Post-migration transformation Legal Aspects Regulatory requirements Contractual considerations Legal aspects when decommissioning High Level Discovery & Planning The importance of Business Service Reviews The concept of Availability The concept of Recoverability The importance of Service Level Objectives Requirements on designing the target IT architecture Information needed for high level planning Design Target Data Centre Requirements for the target data centre Sizing the data centre Architectural requirements Cooling requirements Power requirements Security Detailed Discovery and Planning The importance of discovery Automated discovery tools Asset management Network and system dependencies Detailed migration planning Migration waves Staffing Warranties and insurance Safety Safety precautions Technical safety review Electrical safety Lifting Personal safety during migration Fire safety during migration Security Controversy between access and security Access control Managing security during migration Security during migration Key management Practical hints and tips Continuous improvement Implementation Rehearsal Route investigation Resourcing Logistics team Packing Transport Installing the equipment Post migration support End of Project Why project closure Lessons learned Phased completion of project Criteria for project closure The outcome of the project End of project Exam: Certified Data Centre Migration Specialist Actual course outline may vary depending on offering center. Contact your sales representative for more information.
Do you need to enhance your financial proficiency and insight? Then this course is for you. Description: Many workers do not have the enough financial understanding important to settle on key organisational choices. This course attempts to ease this challenge by creating financial recognition and analytical skills to advance long haul financial well-being. This course helps the students to manage their cash flow according to their current need and future goals. It also empowers the students to think to create new various financial options. Finally, it introduces them to the most important rule of investing and helps them get out of a financial mess. Who is the course for? Individuals who might want to learn more about investing. Individuals who view themselves as business visionaries. Individuals looking for creating extra streams of income. Individuals who want to have control over their financial future. Individuals who are financially struggling. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Developing Financial IQ is a useful qualification to possess, and would be beneficial for the following careers: Financial accountant. Strategy manager. Finance administrator. Operation director. Financial advisor. Consultant (Finance and Accounts). Chapter-01 Introduction To Financial IQ 01:00:00 Chapter-02 Essential Ways To Build Wealth 01:00:00 Chapter-03 When's The Right Time To Invest? 01:00:00 Chapter-04 The Methods Of Financial Mess 01:00:00 Mock Exam Mock Exam- Developing Financial IQ 00:20:00 Final Exam Final Exam- Developing Financial IQ 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Give a compliment to your career and take it to the next level. This Acrylic Nail, Nail Technician & Makeup Artist will provide you with the essential knowledge and skills required to shine in your professional career. Whether you want to develop skills for your next job or want to elevate skills for your next promotion, this Acrylic Nail, Nail Technician & Makeup Artist will help you keep ahead of the pack. The Acrylic Nail, Nail Technician & Makeup Artist incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can reinforce your professional skills and essential knowledge, reaching out to the level of expertise required for your position. Further, this Acrylic Nail, Nail Technician & Makeup Artist will add extra value to your resume to stand out to potential employers. Throughout the programme, it stresses how to improve your competency as a person in your profession while at the same time it outlines essential career insights in this job sector. Consequently, you'll strengthen your knowledge and skills; on the other hand, see a clearer picture of your career growth in future. By the end of the Acrylic Nail, Nail Technician & Makeup Artist, you can equip yourself with the essentials to keep you afloat into the competition. Along with this Acrylic Nail, Nail Technician & Makeup Artist course, you will get 10 other premium courses. Also, you will get an original Hardcopy and PDF certificate for the title course and a student ID card absolutely free. This Bundle Consists of the following Premium courses: Course 01: Acrylic Nail Course 02: Online Nail Technician Diploma Course 03: Make-up Artist Course 04: Beauty Therapist Level 3 Training Course Course 05: Complete Communication Skills Master Class for Life Course 06: Aging and Longevity Secrets Course 07: Ayurveda Healing Certificate Course 08: Waxing and Hair Removal Course 09: Diet and Nutrition Complete Food Composition Diploma Course 10: Personal Hygiene Course 11: Social Media Strategy for Business So, enrol now to advance your career! Benefits you'll get choosing Apex Learning for this Acrylic Nail, Nail Technician & Makeup Artist: One payment, but lifetime access to 11 CPD courses Certificate, student ID for the title course included in a one-time fee Full tutor support available from Monday to Friday Free up your time - don't waste time and money travelling for classes Accessible, informative modules taught by expert instructors Get 24/7 help or advice from our email and live chat teams Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills So, enrol in the Acrylic Nail, Nail Technician & Makeup Artist bundle course now to advance your career! Curriculum of the Bundle Course 01: Acrylic Nail Module 01: Nail Extension Techniques: An Introduction Module 02: Nail Anatomy Module 03: Nail Diseases and Disorders Module 04: Nail Product Chemistry Simplified Module 05: Nail Extension Techniques Module 06: Acrylic Nail Extension: Part-1 (Applying Tips to the Nails) Module 07: Acrylic Nail Extension: Part-2 (Applying Overlays) Module 08: Art in Acrylic Nails: Basic to Advance Module 09: Hands-on Nail Art Training Module 10: Maintaining Artificial Nails Module 11: Acrylic Nail Removal Module 12: Health and Safety in Beauty Salon Module 13: Client Care and Communication How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously, it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Acrylic Nail, Nail Technician & Makeup Artist bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Note: This is not a professional course. This course only covers theoretical knowledge about the topic. Requirements Our Acrylic Nail, Nail Technician & Makeup Artist is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various expertise will increase the value in your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Acrylic Nail) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.
Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 13th November 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience: What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator - AM: Monika Turner The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve: Develop practical strategies to negotiate workload, boundaries, and career growth with confidence. Learn assertive communication techniques to handle challenging conversations effectively. Build self-advocacy skills to articulate your value and influence outcomes in the workplace. Monika Turner Career Bio: Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity. Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles. Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of. Panel Suzie Joughin Senior Executive Assistant at the Houses of Parliament Restoration & Renewal. Suzie is an experienced senior executive assistant, specialising in the public and third sectors. Suzie’s career highlights include senior administrative roles in Cancer Research UK, the largest independent cancer research charity in the world; UK Research and Innovation, the UK’s national funding agency investing in science and research in the UK during the Covid-19 pandemic; and her current role on the Houses of Parliament Restoration and Renewal Programme. Rebecca Polson Executive Support Manager to the Chief Executive An award-winning Executive Assistant with over 10 years’ experience across the higher education, charity, private, and public sectors. Currently Executive Support Manager to the Chief Executive at Alzheimer’s Research UK, she provides high-level support in the fast-paced, mission-driven environment of the largest dementia research charity in the UK. Her previous roles include supporting senior leaders at the Natural History Museum, the Incorporated Society of Musicians, and the Royal College of Music. She brings expertise in executive support, governance, stakeholder engagement, and complex diary and project management. Named PA of the Year in 2023 and a finalist in the SecsintheCity PA of the Year Awards, she is known for her professionalism, discretion, and ability to stay ahead of the needs of the people and organisations she supports. Ola Boddington Senior Executive Assistant As a seasoned Executive Assistant, she has honed her skills in management and project planning over the years. She has worked with various organisations, including Zoa, Signal AI, and ConsenSys, where she provided high-level administrative support to senior executives. Her expertise lies in managing complex schedules, coordinating travel arrangements, and ensuring seamless communication among team members. She is also proficient in using various software tools to streamline workflows and enhance productivity. She is passionate about delivering exceptional service and contributing to the success of the teams she works with. Claudine Martin Senior Executive Assistant Claudine is a highly skilled Senior Executive Assistant, currently supporting the Head of BNY Pershing EMEA. With a distinguished career spanning nearly 17 years in the British Army, Claudine retired in 2023 at the rank of Staff Sergeant, bringing a wealth of experience in high-pressure environments and strategic operations to her current role. Throughout her military career, Claudine specialised in Human Resources, and served as the Personal Assistant to the Army Director of Engagement and Communication at the Ministry of Defence. In this capacity, she played a pivotal role in the planning and execution of significant events and initiatives, showcasing her exceptional organisational skills and attention to detail. Her dedication and professionalism were recognised when she was awarded PA of the Year in 2019 by PA Life. An advocate for the Executive Assistant profession, Claudine is also a sought-after public speaker. She regularly shares her insights at industry events, including the PA Show, and serves as an advisory board member, contributing to the ongoing development and recognition of the profession. Claudine is passionate about empowering others and has previously mentored young people through the Diana Award, a programme established in honour of Princess Diana to support disadvantaged youth. Additionally, she has participated in Fast Forward 15, a mentoring initiative aimed at women aspiring to build careers in events, hospitality, or related industries. With her extensive experience, dedication to excellence, and commitment to mentorship, Claudine continues to make a significant impact in her field and inspire the next generation of leaders. She proudly represented the UK at the Invictus Games 2023, showcasing her unwavering determination and unwavering spirit. In her spare time, Claudine enjoys park run and writing poems. The Importance of Becoming a Strategic Advisor Learn how to shift from reactive to proactive. Develop the mindset and behaviours of a strategic advisor. Understand how to add value beyond your job description. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting – How to craft clear, structured instructions to get consistently great results Producing – How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.” Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Speed Connections Networking Session Join us for Speed Connections, a lively 30-minute networking session designed to foster meaningful connections in a fun, fast-paced environment. Every 10 minutes, attendees will be placed into new breakout rooms with small groups, giving everyone the chance to meet a diverse range of peers. Each breakout session will feature engaging prompts to spark conversations and make networking enjoyable and memorable! Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: 🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑 Media outlets/organisations will not be permitted to attend this event.
Get ready for an exceptional online learning experience with the Financial Engineering & Risk Management bundle! This carefully curated collection of 30 premium courses is designed to cater to a variety of interests and disciplines. Dive into a sea of knowledge and skills, tailoring your learning journey to suit your unique aspirations. The Financial Engineering & Risk Management is a dynamic package that blends the expertise of industry professionals with the flexibility of digital learning. It offers the perfect balance of foundational understanding and advanced insights. Whether you're looking to break into a new field or deepen your existing knowledge, the Financial Engineering & Risk Managementpackage has something for everyone. As part of the Financial Engineering & Risk Management package, you will receive complimentary PDF certificates for all courses in this bundle at no extra cost. Equip yourself with the Financial Engineering & Risk Management bundle to confidently navigate your career path or personal development journey. Enrol today and start your career growth! This Bundle Comprises the Following 30 CPD Accredited Courses: Course 01: Financial Analysis Course 02: Financial Management Course 03: Basic Business Finance Course 04: Improve your Financial Intelligence Course 05: Financial Investigator Course 06: FinTech Course 07: Investment Course 08: Business and Data Analytics for Beginners Course 09: Business and Financial Modeling Specialisation Course 10: Corporate Finance: Profitability in a Financial Downturn Course 11: Banking and Finance Accounting Statements Financial Analysis Course 12: Financial Accounting Course 13: Finance: Financial Risk Management Course 14: Anti-Money Laundering (AML) Training Course 15: Capital Budgeting & Investment Decision Rules Course 16: Making Budget & Forecast Course 17: Financial Modeling Using Excel Course 18: Learn Financial Analytics and Statistical Tools Course 19: Statistics Course 20: Economics Course 21: Professional Personal Finance Course Course 22: Ultimate Guide to Financial Security Course 23: Trading and Financing: Candlestick Pattern Course 24: Blockchain & Cryptocurrency Course 25: Penny Stocks Day Trading Course 26: Stock Market Day Trading Strategies Course 27: Financial Consultant Training Course 28: Develop Your Career in Finance: Blue Ocean Strategy Course 29: Excel: Top 50 Microsoft Excel Formulas in 50 Minutes! Course 30: Xero Accounting and Bookkeeping Online What will make you stand out? On completion of this online Financial Engineering & Risk Managementbundle, you will gain: CPD QS Accredited Proficiency After successfully completing the Financial Engineering & Risk Managementbundle, you will receive a FREE CPD PDF Certificates as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials. The online test with immediate results You can study and complete the Financial Engineering & Risk Management bundle at your own pace. Study for the Financial Engineering & Risk Management bundle using any internet-connected device, such as a computer, tablet, or mobile device. Each course in this Financial Engineering & Risk Management bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Embrace the future of learning with Financial Engineering & Risk Management, a rich anthology of 30 diverse courses. Each course in the Financial Engineering & Risk Management bundle is handpicked by our experts to ensure a wide spectrum of learning opportunities. This Financial Engineering & Risk Management bundle will take you on a unique and enriching educational journey. The bundle encapsulates our mission to provide quality, accessible education for all. Whether you are just starting your career, looking to switch industries, or hoping to enhance your professional skill set, the Financial Engineering & Risk Management bundle offers you the flexibility and convenience to learn at your own pace. Make the Financial Engineering & Risk Management package your trusted companion in your lifelong learning journey. CPD 300 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Financial Engineering & Risk Managementbundle is perfect for: Lifelong learners looking to expand their knowledge and skills. Professionals seeking to enhance their career with CPD certification. Individuals wanting to explore new fields and disciplines. Anyone who values flexible, self-paced learning from the comfort of home. Requirements Without any formal requirements, you can delightfully enrol in this Financial Engineering & Risk Managementbundle. Career path Unleash your potential with the Financial Engineering & Risk Management bundle. Acquire versatile skills across multiple fields, foster problem-solving abilities, and stay ahead of industry trends. Ideal for those seeking career advancement, a new professional path, or personal growth. Embrace the journey with the Financial Engineering & Risk Management bundle package. Certificates CPD Quality Standard Certificate Digital certificate - Included 30 CPD Accredited Digital Certificates and A Hard Copy Certificate
ð Unlock Your Business Potential with 'Maximizing Revenue Growth: Mastering Go-To-Market Strategies' Course! ð Ready to propel your business to new heights and maximize your revenue? Look no further! Dive into our comprehensive online course meticulously designed to equip you with the essential strategies for unprecedented success in the market. ð Here's what you'll master in each module: ð¹ Module 01: Create a Unique Competitive Advantage Uncover the secrets to set your business apart from the competition. Learn how to identify and leverage your unique strengths to create an unbeatable competitive edge. ð¹ Module 02: Position Your Product or Service in Action Craft a winning strategy to effectively position your product or service in the market. Gain insights into consumer behavior and learn to tailor your offerings for maximum impact. ð¹ Module 03: Determine Your Target Market Discover the power of pinpoint accuracy! Understand your audience better than ever before and learn how to target and captivate your ideal customers. ð¹ Module 04: Build a Compelling Value Proposition Learn the art of crafting compelling value propositions that resonate with your audience. Master the skills needed to communicate your product or service's unique benefits effectively. ð What's in it for you? â Actionable insights from industry experts â Practical strategies for immediate implementation â Engaging learning materials: videos, quizzes, and real-world case studies â Accessible anytime, anywhere - fit your learning into your schedule ð Elevate your revenue game and outshine your competition! Enroll now and transform your business into a revenue-generating powerhouse. Don't miss this opportunity to revolutionize your approach to market strategies! Join 'Maximizing Revenue Growth: Mastering Go-To-Market Strategies' and take the first step towards exponential success. Enroll today and start your journey to maximizing revenue growth! ððð¡ Course Curriculum Module 01: Create a Unique Competitive Advantage Unique Competitive Advantage Explained 00:00 Unique Competitive Advantage - Company Examples 00:00 How to Determine Your Unique Competitive Advantage 00:00 Step 1 - Evaluate Your Strengths 00:00 Step 2 - Evaluate Your Competitive Landscape 00:00 Step 3 - Identify Your Unique Competitive Advantage 00:00 Step 4 - Test Your Unique Competitive Advantage 00:00 Common Mistakes 00:00 Workshop - Unique Competitive Advantrage In Action 00:00 Module 02: Position Your Product or Service in Action Positioning is about Your Customer's Point of View 00:00 What Investors are Looking For 00:00 Ben and Jerry's Case Study 00:00 Keys to Success 00:00 The Positioning Framework Overview 00:00 Step 1 - Create Meaningful Attributes - Part 1 00:00 Step 1 - Create Meaningful Attributes - Part 2 00:00 Step 1 - Create Meaningful Attributes - Part 3 00:00 Viking Cruises - Case Study 00:00 Step 2 - Custom Attributes 00:00 Step 3- Evaluate Rank Attributes 00:00 Step 4 - Evaluating Positioning Rankings 00:00 2122 - Step 5 - Positioning of Your Attributes 00:00 Step 6 - Your Positioning Statement 00:00 Common Mistakes 00:00 Workshop - Position Your Product or Service in Action 00:00 Module 03: Determine Your Target Market Target Market Essentials 00:00 Why is Your Target Market So Important 00:00 Define Your Target Market 00:00 Step 1 - Define Standard Attributes - Demographics 00:00 Step 1 (con't) - Define Standard Attributes - More Demographics 00:00 Step 1 (con't) - Define Standard Attributes - Psychographics 00:00 Step 2 - Develop Custom Attributes 00:00 Step 3 - Validation 00:00 Step 4 - Adjust Your Strategy 00:00 Workshop - Devleoping Your Target Market 00:00 Module 04: Build a Compelling Value Proposition Characteristics of Unique Value Propositions 00:00 Types of Customer Benefits UVPs Express 00:00 Examples of Unique Value Propositions 00:00 What Investors Are Looking For 00:00 Value Proposition vs Competitive Advantage 00:00 Understand Your Competitor's Unique Value Proposition 00:00 Streaming Services Example 00:00 The Value Proposition Framework 00:00 Step 1 - Brainstorming 00:00 Step 2 - Create a Value Proposition List 00:00 Step 3 - Determine Uniqueness 00:00 Step 4 - Prioritize Top Value Propositions 00:00 Step 5 - Tell a Story 00:00 Common Mistakes 00:00 Workshop - Build Your Unique Value Proposition 00:00
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