260 Courses

Overview This Merchandising course will unlock your full potential and will show you how to excel in a career in Merchandising. So upskill now and reach your full potential. Everything you need to get started in Merchandising is available in this course. Learning and progressing are the hallmarks of personal development. This Merchandising will quickly teach you the must-have skills needed to start in the relevant industry. In This Mental Health Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Mental Health skills to help you advance your career. Acquire a comprehensive understanding of various Mental Health topics and tips from industry experts. Learn in-demand Mental Health skills that are in high demand among UK employers, which will help you to kickstart your career. This Merchandising course covers everything you must know to stand against the tough competition in the Merchandising field.  The future is truly yours to seize with this Merchandising. Enrol today and complete the course to achieve a Merchandising certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Merchandising course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Merchandising course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Merchandising course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Merchandising is suitable for anyone aspiring to start a career in Merchandising; even if you are new to this and have no prior knowledge on Merchandising, this course is going to be very easy for you to understand.  And if you are already working in the Merchandising field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Merchandising course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Merchandising course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Merchandising course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Merchandising course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Module 01: Merchandising Theory Merchandising Theory 00:21:00 Module 02: Product Management Product Management 00:22:00 Module 03: Merchandise Management Merchandise Management 00:22:00 Module 04: Inventory Management and Analysis Inventory Management and Analysis 00:28:00 Module 05: Merchandising Strategy Merchandising Strategy 00:25:00 Module 06: Visual Merchandising Visual Merchandising 00:23:00 Module 07: Merchandise Pricing Merchandise Pricing 00:37:00 Module 08: Importance of Consumer Behaviour Importance of Consumer Behaviour 00:12:00 Module 09: Consumer Rights Act Consumer Rights Act 00:15:00 Module 10: The Importance of Communicating with Customers The Importance of Communicating with Customers 00:16:00 Assignment Assignment - Merchandising 00:00:00

Did You Know? The World of Marketing Holds Fascinating Secrets! Fact 1: The first television ad aired in 1941 and cost just $9. Today, digital marketing dominates, with over $350 billion spent globally in 2021. Fact 2: An average person encounters between 6,000 to 10,000 ads every single day. Fact 3: Emotions, not rational thoughts, drive 95% of purchasing decisions. These astonishing facts highlight the immense and ever-growing power of marketing. Our comprehensive Marketing Course is your gateway to mastering this influential realm. Why QLS Endorsed Level 7 Marketing Matters: Executive-level skills: Level 7 takes you beyond the basics, equipping you with the strategic vision and analytical prowess to lead marketing campaigns and shape corporate direction. Future-proof your career: The marketing landscape is constantly evolving, and Level 7 ensures you're ahead of the curve, with expertise in cutting-edge trends like personalisation, and omnichannel marketing. Open doors to opportunity: A QLS Endorsed Level 7 qualification is recognised and respected by employers worldwide, giving you a distinctive edge in the job market. QLS Endorsement: Your Mark of Excellence The QLS Endorsement isn't just a fancy feather in your cap; it's a guarantee of quality and rigour. This internationally recognised badge tells employers you've met the highest standards in marketing education, making you a highly sought-after talent. With our Marketing Course, you're not just learning; you're preparing to make an impact. Join us and turn these fascinating facts into your professional reality. Enrol Now! Unleash Your Marketing Mojo: Craft Winning Strategies: Go beyond tactics and delve into the core principles of strategic marketing, understanding how to analyze markets, segment audiences, and develop data-driven campaigns. Become a Branding Guru: Master the art of building powerful brands that resonate with customers and drive loyalty. Channel Your Inner Data Ninja: Learn to harness the power of market research and analytics to make informed decisions and track campaign performance. Content that Converts: Craft compelling content across all channels, from social media to email marketing to traditional advertising, ensuring your message reaches and engages your target audience. Metrics Mastery: Understand how to measure the success of your marketing efforts and use data to continuously improve your strategies. Quality Licence Scheme Endorsed Certificate of Achievement: Upon successful completion of this Marketing course, you will be eligible to order QLS Endorsed Hardcopy Certificate titled 'Advanced Diploma in Marketing at QLS Level 7'. £129 GBP for addresses within the UK. Please note that delivery within the UK is free of charge. Please Note: NextGen Learning is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. CPD 180 CPD hours / points Accredited by CPD Quality Standards 1. Marketing 101 28:51 1: 1. Marketing 101 28:51 2. Marketing Steps 35:55 2: 2. Marketing Steps 35:55 3. Marketing Strategy 50:31 3: 3. Marketing Strategy 50:31 4. Marketing Context 21:18 4: 4. Marketing Context 21:18 5. Targeting the Right Segments 39:53 5: 5. Targeting the Right Segments 39:53 6. Consumer Purchasing 57:31 6: 6. Consumer Purchasing 57:31 7. Business Markets & Business Needs 37:40 7: 7. Business Markets & Business Needs 37:40 8. Market Analysis 38:52 8: 8. Market Analysis 38:52 9. Product Tactics - Product Portfolio 43:21 9: 9. Product Tactics - Product Portfolio 43:21 10. Brand Tactics 31:59 10: 10. Brand Tactics 31:59 11. Managing Your Product's Journey 23:49 11: 11. Managing Your Product's Journey 23:49 12. Pricing Tactics - Setting the Right Value 1:00:20 12: 12. Pricing Tactics - Setting the Right Value 1:00:20 13. Reaching Your Audience Choosing the Best Paths 53:31 13: 13. Reaching Your Audience Choosing the Best Paths 53:31 14. Unified Marketing 47:56 14: 14. Unified Marketing 47:56 15. Ads and Promos 48:07 15: 15. Ads and Promos 48:07 16. Sales and PR 1:00:48 16: 16. Sales and PR 1:00:48 17. Going Direct and Digital Mastering Online Marketing Channels 47:06 17: 17. Going Direct and Digital Mastering Online Marketing Channels 47:06 Order Your CPD Quality Standard Certificate (Optional) 01:00 18: Order Your CPD Quality Standard Certificate (Optional) 01:00 PDF Order Your QLS Endorsed Certificate (Optional) 01:00 19: Order Your QLS Endorsed Certificate (Optional) 01:00 PDF Who is this course for? Beginners curious about the world of marketing. Professionals looking to update their marketing skills. Entrepreneurs aiming to grow their business. Anyone with a passion for understanding market trends and consumer behaviour. Requirements Learners do not require any prior qualifications to enrol on this Marketing Level 7 QLS Endorsed course. Career path Marketing Manager Brand Manager Market Research Analyst Marketing Communications Manager Public Relations (PR) Manager Advertising Manager E-commerce Manager Digital Marketing Specialist Certificates CPD Quality Standard Certificate Digital certificate - £4.99 CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript: £9.99

Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field.  The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand.  And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Marketing Principles course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Marketing Principles course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Marketing Principles course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00

Level 3 QLS Endorsed Course | CPD Accredited | Audio Visual Training | Free PDF Certificate | Lifetime Access

Are you looking to enhance your Retail Administrator skills? If yes, then you have come to the right place. Our comprehensive course on Retail Administrator will assist you in producing the best possible outcome by mastering the Retail Administrator skills. The Retail Administrator course is for those who want to be successful. In the Retail Administrator course, you will learn the essential knowledge needed to become well versed in Retail Administrator. Our course starts with the basics of and gradually progresses towards advanced topics. Therefore, each lesson of this Retail Administrator course is intuitive and easy to understand. Why would you choose the Retail Administrator course: Lifetime access to Retail Administrator course materials Full tutor support is available from Monday to Friday with the Retail Administrator course Learn Retail Administrator skills at your own pace from the comfort of your home Gain a complete understanding of Retail Administrator course Accessible, informative Retail Administrator learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Retail Administrator Study Retail Administrator in your own time through your computer, tablet or mobile device. A 100% learning satisfaction guarantee with your Retail Administrator Course Curriculum Breakdown of the Course Course Outline: Module 01: Introduction to Retail Management Module 02: Strategy Module 03: Buying and Merchandising Module 04: Pricing Module 05: Supply Chain Management in Retailing Module 06: The Sales Process and Dealing with Customers at the Checkout Module 07: Importance of Consumer Behaviour Module 08: Taking Trends and Targeting Customers Effectively Module 09: The Importance of Communicating with Customers Module 10: Choosing a Retail Location Module 11: Retail Psychology Module 12: Negotiate the Right Deal with Suppliers Module 13: Develop Store Security Procedures Module 14: Management Skills for Leading Your Team Module 15: Selling in Multiple Channels Module 16: Retail Brand Management Module 17: Health & Safety for Retail Stores Module 18: Consumer Rights Act CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Retail Administrator course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career. Requirements To enrol in this Retail Administrator course, all you need is a basic understanding of the English Language and an internet connection. Career path Retail Store Manager: £25,000 to £50,000 per year Retail Operations Manager: £30,000 to £60,000 per year Retail Buyer: £25,000 to £45,000 per year Visual Merchandiser: £20,000 to £35,000 per year Retail Sales Manager: £25,000 to £45,000 per year E-commerce Manager: £30,000 to £60,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

The UK's retail merchandising landscape is ever-evolving, with merchandisers becoming more crucial than ever. With an average salary ranging from £25,000 to £50,000 and a rising demand for skilled professionals in the merchandising sector, there's no better time to bolster your merchandising knowledge. Dive into our Merchandising Diploma Training, tailored meticulously to offer an in-depth understanding of the very backbone of retail - merchandising. Key Highlights of the Merchandising course Lifetime access to Merchandising course materials Full tutor support is available from Monday to Friday with the Merchandising course Learn Merchandising skills at your own pace from the comfort of your home Gain a complete understanding of Merchandising course Accessible, informative Merchandising learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Merchandising Study Merchandising in your own time through your computer, tablet or mobile device A 100% learning satisfaction guarantee with your Merchandising course Merchandising Curriculum Breakdown of the Merchandising Course Module 01: Merchandising Theory Module 02: Product Management Module 03: Merchandise Management Module 04: Inventory Management and Analysis Module 05: Merchandising Strategy Module 06: Visual Merchandising Module 07: Merchandise Pricing Module 08: Importance of Consumer Behaviour Module 09: Consumer Rights Act Module 10: The Importance of Communicating with Customers Merchandising Diploma Training Learning Outcomes: Understand core merchandising theories and principles. Gain insight into effective product and merchandise management. Master strategies for inventory analysis and management. Delve into the intricacies of merchandising strategy formation. Acquire knowledge of visual merchandising techniques. Appreciate the impact of the Consumer Rights Act on retail. Recognise the significance of customer communication in retail. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Merchandising course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Merchandising. It is also great for professionals who are already working in Merchandising and want to get promoted at work. Requirements To enrol in this Merchandising course, all you need is a basic understanding of the English Language and an internet connection. Career path The Merchandising course will enhance your knowledge and improve your confidence. Merchandising Analyst: £25,000 to £40,000 per year Retail Merchandiser: £20,000 to £35,000 per year E-commerce Merchandiser: £22,000 to £40,000 per year Visual Merchandiser: £18,000 to £30,000 per year Category Manager: £30,000 to £60,000 per year Sales Planner: £25,000 to £45,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

Do you want to learn how to create strategic plans and conduct marketing analyses for your enterprise? If the answer is yes, you have come to the right place. The Marketing Strategic Planning and Analysis course will give you an overview of strategic planning for marketing. You will discover different approaches to strategic marketing analysis, including internal and external analysis. You will learn to use market segmentation as well as targeting and positioning. Through this course, you will achieve great expertise in different approaches to customer and competitor analysis. So, enrol now and assist your enterprise in determining its future vision, goals and objectives. Learning Outcomes: Learn about strategic planning, its significance, its method, and the function of marketing. Possess the ability to create a strategic plan, and establish goals and objectives. Discover the common obstacles that may arise and how to properly plan for marketing. Learn how to do consumer, competitive, and strategic analyses. Explore the distinction between internal and external analysis. Determine the principles behind market segmentation, market targeting, and product positioning. Understand the elements that affect consumer behaviour and how to do a customer analysis. Learn how to create strategies by doing a competitive analysis. What will Make You Stand Out? On completion of this Marketing Strategic Planning and Analysis online course, you will gain: CPD QS Accredited course After successfully completing the Course, you will receive a FREE PDF Certificate as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials. Enroling in the Course has no additional cost. 24x7 Tutor Support You can study and complete the course at your own pace. Course Curriculum Marketing Strategic Planning and Analysis Module 1: An Introduction to Strategic Planning Module 2: Development of a Strategic Plan Module 3: Strategic Planning for Marketing Module 4: Strategic and Marketing Analysis Module 5: Internal Analysis Module 6: External Analysis Module 7: Market Segmentation, Targeting and Positioning Module 8: Approaches to Customer Analysis Module 9: Approaches to Competitor Analysis Show off your new skills with a certificate of completion. After successfully completing the course, you can order your CPD Accredited Certificates as proof of your achievement absolutely free. Please Note: The delivery charge inside the U.K. is £4.99, and international students have to pay £8.99. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Is This Course the Right Option for You? This Marketing Strategic Planning and Analysis course is open to everybody. You can access the course materials from any location in the world and there are no requirements for enrolment. Requirements Without any formal requirements, you can delightfully enrol in this Marketing Strategic Planning and Analysis course. Just get a device with internet connectivity and you are ready to start your learning journey. Thus, complete this course at your own pace. Career path The aim of this exclusive Marketing Strategic Planning and Analysis course is to help you toward your dream career. So, complete this course and enhance your skills to explore opportunities in relevant areas.

Are you looking to enhance your Retail Management skills? If yes, then you have come to the right place. Our comprehensive course on Retail Management will assist you in producing the best possible outcome by mastering the Retail Management skills. The Retail Management course is for those who want to be successful. In this course, you will learn the essential knowledge needed to become well-versed in Retail Management. Our course starts with the basics of Retail Management and gradually progresses towards advanced topics. Therefore, each lesson of this Retail Management course is intuitive and easy to understand. Why would you choose the Retail Management course from Compliance Central: Lifetime access to Retail Management course materials Full tutor support is available from Monday to Friday with the Retail Management course Learn Retail Management skills at your own pace from the comfort of your home Gain a complete understanding of Retail Management course Accessible, informative Retail Management learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Retail Management Curriculum Breakdown of the Retail Management Course Module 01: Introduction to Retail Management Module 02: Retail Strategy Module 03: Retail Buying and Merchandising Module 04: Retail Pricing Module 05: Supply Chain Management in Retailing Module 06: The Sales Process and Dealing with Customers at the Checkout Module 07: Importance of Consumer Behaviour Module 08: Taking Trends and Targeting Customers Effectively Module 09: The Importance of Communicating with Customers Module 10: Choosing a Retail Location Module 11: Retail Psychology Module 12: Negotiate the Right Deal with Suppliers Module 13: Develop Store Security Procedures Module 14: Management Skills for Leading Your Team Module 15: Selling in Multiple Channels Module 16: Retail Brand Management Module 17: Health & Safety for Retail Stores Module 18: Consumer Rights Act CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Retail Management course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Retail Management. It is also great for professionals who are already working in Retail Management and want to get promoted at work. Requirements To enrol in this course, all you need is a basic understanding of the English Language and an internet connection. Career path The Retail Management course will enhance your knowledge and improve your confidence. Store Manager: £25,000 to £45,000 per year Retail Operations Manager: £30,000 to £55,000 per year Merchandising Manager: £30,000 to £50,000 per year Retail Buyer: £25,000 to £45,000 per year E-commerce Manager: £35,000 to £60,000 per year Retail Marketing Manager: £30,000 to £55,000 per year Certificates 2 CPD Accredited PDF Certificate Digital certificate - Included 2 CPD Accredited PDF Certificate for Free Each CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate for Free Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.