240 Courses

🚀 Unlock the Power of Facebook Ads for Unstoppable Marketing Success! 🎯 Are you ready to take your marketing strategies to the next level and harness the immense potential of Facebook Ads? Look no further! Introducing our comprehensive online course: 'Utilize Facebook Ads for Marketing Mastery.'   🔥 Why Choose This Course? With over 2.8 billion active users, Facebook offers an unparalleled platform for reaching your target audience. This course is your definitive guide to leveraging Facebook Ads effectively, whether you're a novice or an experienced marketer looking to refine your skills.   💡 What You'll Learn: ✅ Step-by-step guidance on setting up and optimizing Facebook Ad campaigns. ✅ Strategies to identify and target your ideal audience for maximum engagement and conversions. ✅ Advanced tactics to create compelling ad creatives that captivate and convert. ✅ Techniques to analyze metrics and fine-tune your ads for exceptional ROI. ✅ Proven methods to scale your campaigns and skyrocket your business growth.   🎓 Course Highlights: 🚀 Expert-led modules designed for all levels of expertise. 📈 Real-world case studies and practical examples for hands-on learning. 💬 Interactive Q&A sessions to address your specific queries. 🔑 Insider tips and industry secrets shared by seasoned marketing professionals. 🏆 Certification upon completion to showcase your expertise.   🌟 Join thousands of successful marketers who have transformed their businesses using our actionable strategies and unparalleled insights. 📢 Limited Time Offer: Enroll now to secure your spot and embark on your journey toward mastering Facebook Ads for unparalleled marketing success! 👉 Don't miss out! Seize this opportunity to dominate the digital landscape with targeted, high-converting Facebook Ads. Enroll today and watch your business soar to new heights! [Enroll Now Button] 🌐 Visit our website for more information and testimonials from our thriving community of successful marketers. Let's elevate your marketing game together!   Course Curriculum Module 1-Thank You For Enrolling! How Is The Class Setup For Your Maximum Return Thank You For Enrolling! How Is The Class Setup For Your Maximum Return 00:00 Module 2-Best Facebook Marketing Strategy For 2017 Best Facebook Marketing Strategy For 2017 00:00 Module 3-Best Easy Facebook Marketing Strategy For 2017 Best Easy Facebook Marketing Strategy For 2017 00:00 Module 4-Best Facebook Messaging Strategy For 2017 Best Facebook Messaging Strategy For 2017 00:00 module 5-Within 5 Minutes, Positive Replies Come Back Within 5 Minutes, Positive Replies Come Back 00:00 Module 6-The Best Facebook Marketing Happens With My Profile The Best Facebook Marketing Happens With My Profile 00:00 Module 7-Facebook Groups Are Powerful For Networking And Learning Facebook Groups Are Powerful For Networking And Learning 00:00 Module 8-What Works Best For Marketing With Facebook Pages What Works Best For Marketing With Facebook Pages 00:00 Module 9-Facebook Page Insights Tutorial Facebook Page Insights Tutorial 00:00 Module 10-Facebook Page Post Creation Tutorial Facebook Page Post Creation Tutorial 00:00 Module 11-Facebook Page Profile Picture And Cover Photo Creation Facebook Page Profile Picture And Cover Photo Creation 00:00 Module 12-Facebook Page Profile Picture And Cover Photo Creation Facebook Page Profile Picture And Cover Photo Creation 00:00 Module 13-Start Learning About Facebook Ads Here Start Learning About Facebook Ads Here 00:00 Module 14-The Best Facebook Ad I Ever Created On 10,000 Tested The Best Facebook Ad I Ever Created On 10,000 Tested 00:00 Module 15-Scaling Up The Best Facebook Ad I Ever Created Scaling Up The Best Facebook Ad I Ever Created 00:00 Module 16-How I Analyze And Improve My Ads Over Time How I Analyze And Improve My Ads Over Time 00:00 Module 17-Getting A Facebook Ad Mainstream And Expanding Targeting Getting A Facebook Ad Mainstream And Expanding Targeting 00:00 Module 18-Making An Ideal Offer For Facebook Ads Making An Ideal Offer For Facebook Ads 00:00 Module 19-Facebook Ads Tutorial From August 2016 Facebook Ads Tutorial From August 2016 00:00 Module 20-Facebook Ads Power Editor Tutorial Draft Lesson 00:00 Module-21 Boosting A Post With A Page Post Engagement Ad Boosting A Post With A Page Post Engagement Ad 00:00 Module 22-Why I Took A Month Off Of Advertising On Facebook Why I Took A Month Off Of Advertising On Facebook 00:00 Module 23-The Benefits Of Taking A Break From Facebook Ads The Benefits Of Taking A Break From Facebook Ads 00:00 Module 24-The Best I Can Do Is Make A Business I Would Enjoy Working With As A Customer The Best I Can Do Is Make A Business I Would Enjoy Working With As A Customer 00:00 Module 25-7.2 Million Views On My Most Viral Video On Facebook 7.2 Million Views On My Most Viral Video On Facebook 00:00 Module 26-Give And Take On Facebook Give And Take On Facebook 00:00 Module 27-Live Questions And Answers About Facebook, Youtube, And Working Online Live Questions And Answers About Facebook, Youtube, And Working Online 00:00 Module 28-Start Listening To My Facebook Marketing And Advertising Audio Lectures Here Start Listening To My Facebook Marketing And Advertising Audio Lectures Here 00:00 Module 29-Starting With Why! Starting With Why! 00:00 Module 30-Understand How You Act As A User And You Will See What You Can Do As A Giver! Understand How You Act As A User And You Will See What You Can Do As A Giver! 00:00 Module-31 All Feedback Received Is Helpful! All Feedback Received Is Helpful! 00:00 Module 32-What Works On You Might Work On Others! What Works On You Might Work On Others! 00:00 Module 33-What Is Working The Very Best Today For Me On Facebook What Is Working The Very Best Today For Me On Facebook 00:00 Module 34-Lipstick On A Pig! Lipstick On A Pig! 00:00 Module 35-Case Study With A Shop Owner Case Study With A Shop Owner 00:00 Module 36-What Is The Most Powerful Way To Use Facebook For Getting Organic Reach What Is The Most Powerful Way To Use Facebook For Getting Organic Reach 00:00 Module 37-Video Is The Most Powerful Form Of Communication Online Today Video Is The Most Powerful Form Of Communication Online Today 00:00 Module 38-How To Make Magnificent Videos On Facebook! How To Make Magnificent Videos On Facebook! 00:00 Module 39-The Power Of Producing Videos Daily! The Power Of Producing Videos Daily! 00:00 Module 40-How Easy Is It To Start Making Videos On Facebook How Easy Is It To Start Making Videos On Facebook 00:00 Module 41-Branding On Facebook Branding On Facebook 00:00 Home 42-The Importance Of Knowing Exactly Who The Potential Client Is The Importance Of Knowing Exactly Who The Potential Client Is 00:00 Module 43-Personal Facebook Profiles Have Amazing Power! Personal Facebook Profiles Have Amazing Power! 00:00 Module 44-My Personal Profile Helped Me Start And Grow My Business First My Personal Profile Helped Me Start And Grow My Business First 00:00 Module 45-Working At The Right Pace Working At The Right Pace 00:00 M0dule 46-How To Know If I Am Working On The Right Pace! How To Know If I Am Working On The Right Pace! 00:00 Module 47-Facebook Groups Are The Easiest Way To Reach The Newsfeed Facebook Groups Are The Easiest Way To Reach The Newsfeed 00:00 Module 48-Facebook Groups Help Make Personal Connections And Are Great For Learning! Facebook Groups Help Make Personal Connections And Are Great For Learning! 00:00 Module 49-Facebook Pages And Advertising Explained Facebook Pages And Advertising Explained 00:00 Module 50-Your First Facebook Page Likes Should Be Friends And Family Your First Facebook Page Likes Should Be Friends And Family 00:00 Module 51-My Ideal Facebook Marketing And Advertising Strategy My Ideal Facebook Marketing And Advertising Strategy 00:00 Module 52-Daily Progress Rather Than Perfection! Daily Progress Rather Than Perfection! 00:00 Module 53-Alternatives To Making Videos Alternatives To Making Videos 00:00 Module 54-The Best Tips And Tricks I Know For Facebook The Best Tips And Tricks I Know For Facebook 00:00

Immerse yourself in the dynamic world of digital content creation with our 'Content Writing & Copywriting for SEO and Sales' course. This program is meticulously structured to transform novices into skilled artisans of the written word, tailored specifically for digital marketing and sales. You begin with an enlightening introduction, easing you into the fascinating realm of content creation. As you progress, a free taster session showcases the course's value, followed by an in-depth exploration into the 12 essential steps of great copywriting in Section 03. Understanding the building blocks of copywriting is simplified in Section 04, providing a solid foundation. From crafting compelling headlines in Section 05 to refining sales copy through proofreading and editing in Section 06, each section is designed to enhance your skills incrementally. Delving deeper, Section 07 unveils the psychological aspects behind effective copywriting, an essential tool for creating impactful content. Subsequent sections are dedicated to specialised formats including blogging, landing pages, sales letters, video scripts, emails, advertisements, social media posts, and promotional videos. These targeted modules offer a comprehensive learning experience, equipping you with the skills to excel across various platforms. By the time you reach the course's conclusion, you'll have acquired a profound understanding of content writing and copywriting, specifically tailored for SEO and sales, ready to make your mark in the digital world. Learning Outcomes Master the art of creating engaging and SEO-optimized content. Develop proficiency in writing compelling headlines and sales copy. Understand the psychological principles behind effective copywriting. Learn to craft specialized content for diverse digital platforms. Enhance editing and proofreading skills to deliver polished content. Why choose this Content Writing & Copywriting For SEO and Sales course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Content Writing & Copywriting For SEO and Sales course for? Aspiring content writers and copywriters seeking to specialize in SEO and sales. Marketing professionals aiming to enhance their content creation skills. Business owners looking to improve their online content strategy. Freelancers wanting to offer specialized content writing services. Individuals interested in understanding the interplay between psychology and writing. Career path SEO Content Writer: £20,000 - £30,000 Copywriter: £23,000 - £35,000 Digital Marketing Specialist: £25,000 - £40,000 Content Strategist: £28,000 - £45,000 Freelance Writer: £18,000 - £50,000 (varies with projects) Social Media Manager: £24,000 - £38,000 Prerequisites This Content Writing & Copywriting For SEO and Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Introduction Introduction 00:01:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Assignment Assignment - Content Writing & Copy Writing For SEO and Sales 00:00:00

Looking to achieve the perfect relationship with your dog? Through the online and aggression course we can help you understand your dog on a deeper level and address any nervous or aggressive behavioural issues you may be experiencing.

Description Affiliate Marketing is one of the greatest ways for both the business owner and the digital marketer. Enrol the E-commerce and Affiliate Marketing Certificate Course course and learn the effective ways of promoting your e-commerce business using woocommerce Amazon Affiliate Store. Amazon affiliate store allows you to sell Amazon products as an affiliate and gives you a good commission. The course teaches you the practical ways of building a profitable Amazon Affiliate eCommerce Store including the capability of dropshipping physical products. You will learn to create a woocommerce store including WordPress basics and host, choosing a niche and doing researches, adding Affiliate Plugin Comparison, adding Amazon Affiliate Plugin Comparison, etc. The purpose of the course is to help you to start your woocommerce Amazon affiliate store, and upon completion, you will be confident enough to start your Amazon affiliate business. What will you learn in this course? Getting started with focus and mindset while organising and planning tasks Setting up your eCommerce website the right way Picking a niche and doing keyword research for that niche How to design your site and pick a theme Maximising conversions to get more buyers Basic overview of eCommerce SEO Promoting your eCommerce site with Social Media Using free and paid advertising to promote your site Outsourcing Virtual Assistants to help you build your site faster Learning the basics of Email Marketing for eCommerce Moving beyond Amazon Affiliates - Selling on Amazon & eBay Working with Dropshippers and buying products Wholesale How long is the course? This course is split up into 6 weeks, each week you are provided with homework so you have tasks to complete after watching the modules and reading through the content. It may take longer than 6 weeks to complete the entire program, the course is designed to allow you to create a part-time or even full-time eCommerce store if you choose to do so. Most of the advice I provide allows you to make sales without a tonne of commitment when it comes to purchasing physical inventory. You can start slow and grow as you make progress through the course. Check out these awesome testimonials! 'Found this just as I started work on an Amazon site. Really useful advice on how to set up shop. I'm implementing now and honestly, that alone will save me the next few days of my life at this point in my project. Thats worth the price of entry alone. But the course has a lot more to give: outsourcing tips, sensible approach to promotion. Also heaps of stuff on FBA and other things beyond Amazon affiliate that held no interest and I thought weren't really for me, but I can now see offer a lot of potential for growth of my store down the line. Great stuff. I also appreciate the straight up approach here. No typical marketers fluff, filler, hype or BS. Just laying out what seems solid advice and an action plan that will get you up and running in short order. You know the course is solid, as John walks through the set up of one of his sites, which is a cut above the usual robo-Azon affiliate spam site. Maybe the title shouldn't emphasise passive income so much, as its some work to get up and running. Even outsourcing leaves the hassle of managing workers, as we all know. It'd also be better if the intro gave some idea of the minimum kinds of investment of time and money you should expect to put in to get any result. Of course, you can keep it passive, but consumers are more savvy than they've ever been. So i'd suggest getting into this with a view to build out and up: in which case the the slog begins.' - Paul Andrews 'Start off gently as an as an Amazon Affiliate and then transition into your own eCommerce juggernaut. John will show you how it's done and demonstrate the software that makes it possible, easy and profitable.' - Dr. Phillips 'This course is way more than just about Amazon Affiliates. Anyone starting an online business will also benefit from this course there is so much information in here and very useful information. John does a great job keeping you engaged in what he has to say, he's very knowledgeable and shows proof that he knows his stuff! Thanks for a great course John.' - S Howard 'I've used WordPress for years so when I saw this course focused on the WooCommerce plugin I decided to give it a shot. It really is a comprehensive course covering everything you need to know about starting your own Amazon affiliate store.' - Glen Thomas 'I'm very happy to have subscribed and this is a perfect course if you want to setup your own e-commerce store. John is an expert and his advices are very practical and easy to follow. I thoroughly enjoyed the whole course and i have already started implementing them into my own business.' - Hussain Ahmed What Will I Learn? Understand how to create a WordPress WooCommerce Store Create a profitable Amazon Affiliate Store Understand how to create full time business with an eCommerce store Learn about dropshipping & buying products wholesale Understand how to do keyword research How to do basic eCommerce SEO How to promote an eCommerce site with Social Media & Advertising Understand how to hire Virtual Assistants Learn about Amazon FBA Requirements A good understanding of WordPress CMS Registering a domain and getting it hosted Be able to apply to become an Amazon Affiliate (Some States do not allow this) Google Drive Evernote Who is the target audience? Interested in earning with the Amazon Affiliate Program Interested in running a part time or full-time eCommerce business Interested in selling products with the Amazon FBA program Interested in drop shipping or buying products wholesale to sell online Not for those who are not willing to put time and effort into building a good site If you are not interested in selling products online this course might not be for you Week 1 - Introduction Introduction To The Course FREE 00:02:00 Expectations for Cost of Tools and Resources To Build Your Store 00:03:00 Focus & Mindset FREE 00:02:00 Setting Goals 00:02:00 Week 1 - Recommended Site Setup & Tools Learning about WordPress 00:01:00 WordPress Hosting 00:09:00 Becoming an Amazon Affiliate 00:01:00 Organization With Evernote & Google Drive 00:05:00 Week 1 - Niche Selection Choosing Your Niche 00:02:00 Keyword Research 00:02:00 Using the Google Keyword Tool 00:07:00 Amazon Plugin Comparison WordPress WooCommerce & Prosociate 00:03:00 Amazon Affiliate Plugin Comparison 00:04:00 Introduction to Fresh Store Builder 00:04:00 Week 2 - Site Setup (Using Prosociate) Selecting a WooCommerce Theme 00:06:00 Setting Up Google Analytics & Webmaster Tools 00:05:00 Creating Important Content Pages - Contact, About, Privacy Policy & More 00:05:00 Manually Adding Products To Your Store 00:09:00 How To Add Products With Prosociate 00:13:00 Week 2 - Site Conversions Essential WordPress Plugins for Your Site 00:10:00 Designing Your Site The Right Way 00:08:00 Optimizing Your Site For Maximum Conversions 00:06:00 Getting Advice From Experts 00:06:00 Week 2 - SEO On-Page SEO 00:07:00 Off-Page SEO 00:04:00 Week 3 - Social Media Promotion Intro to Social Media 00:01:00 How To Utilize Pinterest Traffic 00:10:00 How To Utilize Wanelo Traffic 00:05:00 Staying Consistent With Social Media On Your Cell Phone 00:01:00 Week 3 - Paid Advertising, Blogging & Promotion Buying Paid Traffic with BuySellAds 00:04:00 Using Interviews To Get Traffic & Free Backlinks 00:11:00 Blogging With Your eCommerce Store 00:04:00 Week 4 - Outsourcing Help & Hiring Virtual Assistants Outsourcing and Hiring on oDesk (Now UpWork) 00:10:00 Finding Friends and Family To Help With Your Store 00:01:00 Week 5 - Email Marketing Starting Out With Email Marketing 00:02:00 Week 6 - Beyond Being Just an Amazon Affiliate - Phasing Into eCommerce Dropshipping Product & Buying Wholesale 00:08:00 Finding Brands On Other Competitor Sites 00:02:00 Getting Organized by Finding Suppliers & Making Smart Purchases 00:06:00 Dropshipping T-Shirts with Printful 00:06:00 Installing an SSL Certificate & Why You Need One 00:01:00 The Free Amazon Payments Plugin for WooCommerce 00:02:00 Registering a Business LLC with LegalZoom 00:03:00 What is Amazon FBA? 00:04:00 My Amazon Fulfillment Process & My Mini Warehouse 00:03:00 Using FBA Multi-Channel Fulfillment To Sell on eBay and Your Own Site 00:07:00 Week 6 - Homework & Beyond Bonus: My Success With Freelancing on UpWork 00:03:00 Flipping Your Site For Profit Selling Your Site On An Auction Site 00:07:00 Becoming an Etsy Affiliate Checking out the Etsy Affiliate Program 00:01:00 An Example Etsy Affiliate Product On My Store 00:04:00 Etsy Affiliate Dashboard in Affiliate Window 00:03:00

Register on the Content Writing & Copy Writing For SEO and Sales today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Content Writing & Copy Writing For SEO and Sales is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Content Writing & Copy Writing For SEO and Sales Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Content Writing & Copy Writing For SEO and Sales, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Assignment Assignment - Content Writing & Copy Writing For SEO and Sales 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Description: Are you someone who is passionate about becoming a Wedding Photographer, but do not know where to start? Want to know what it takes to make it as a Wedding Photographer? Then you have come to the right place to learn about wedding photography. Weddings are wondrous events to get to shoot, and the most priceless thing in wedding photography is to capture genuine emotion, happiness, excitement, and joy. Through this Level 3 Diploma in Wedding Photography, you will discover the secrets of capturing excellent wedding photos. The course teaches you techniques for shooting in a wide range of styles confidently, and professionally. Enhance your knowledge more about camera, lenses, flash and technical settings. Apart from this, learn to deal with low light, complex situations and capture photos with the perfect timing. After completing the course, you will be able to capture beautiful, compelling, and eye-catching wedding images. Who is the course for? Any photographer interested in making money, being a part of someone's special day, and start a flexible business that can be done anywhere in the world. probably not for you if you've never picked up a camera before. Check out Phil's Photography Masterclass to learn the basics of photography before enrolling in this one.P Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction 01. introduction ##00 FREE 00:02:00 01. Introduction ##01 What is this Course all about-sanj 00:01:00 01. Introduction ##02 Who am I 00:01:00 01. Introduction ##03 Top 5 Tips for Better Wedding Photos 00:03:00 01. Introduction ##04 Why should you Become a Wedding photographer 00:03:00 01. Introduction ##05 How to Succeed with this course 00:01:00 01. Introduction ##06 Live Posing Session 00:13:00 01. Introduction ##01 What is this course all about 00:01:00 Setting Up Your Wedding Photography Business 02. Setting Up Your Business ##01 Section Intro 00:01:00 02. Setting Up your Business ##02 What Type of Wedding Photographer are you 00:03:00 02. Setting Up Your Business ##03 Equipment You Need toGet Started 00:05:00 02. Setting Up Your Business ##04 What Camera Brand is Best 00:02:00 2. Setting Up Your Business ##05 Where Should you buy Camera equipment 00:01:00 02. Setting Up Your Business ##06 Picking a Name for Your Company 00:03:00 02 Setting Up Your Business ##07 Launching a Website - Top Tips for a Successful Site 00:05:00 02. Setting Up Your Business ##08 Action Item-Pick a Name & Build a Website 00:01:00 02. Setting Up Your Business ##09 Creating Wedding Photography Packages 00:05:00 02. Setting Up Your Busines ##10 Pricing for Success 00:09:00 02. Setting Up Your Busines ##11 How to Get Your First Client 00:04:00 02. Setting Up Your Busines ##12 The Importance of Contracts 00:03:00 02. Setting Up Your Busines ##13 The Wedding Photography 00:02:00 02. Setting Up Your Busines ##15 Recap - Setting up your business 00:02:00 Wedding Day Overview 03. Wedding Day Overview ##01 Section Intro 00:02:00 03. Wedding Day Overview ##02 Taking Care of Business on the Wedding Day 00:02:00 03. Wedding Day Overview ##03 Overview of What to Photograph 00:12:00 03. Wedding Day Overview ##04 Using Pinterest to find Inspirational Photos 00:02:00 03. Wedding Day Overview ##05 Recap of Wedding Overview 00:01:00 How to Photograph a Wedding 04. How to Shoot a Wedding ##01 Section Intro 00:03:00 04. How to Shoot a Wedding ##02 Wedding Day Equipment Check 00:05:00 04. How to Shoot a Wedding ##03 Wedding Day Consideration-Day-Night-Indoor-Outdoor 00:03:00 04. How to Shoot a Wedding ##04 Do You Need an Assistant or Second Shooter 00:04:00 04. How to Shoot a Wedding ##05 How Much to Pay a second Shooter 00:01:00 04. How to Shoot a Wedding ##06 Scheduling the Wedding Day (First, Looks, Candide, Posed Family Shits) 00:02:00 04. How to Shoot a Wedding ##07 Achieving Your Look 00:01:00 04. How to Shoot a Wedding ##08 Details 00:05:00 04. How to Shoot a Wedding ##09 Groom Preparation 00:09:00 04. How to Shoot a Wedding ##10 Bride Preparation 00:11:00 04. How to Shoot a Wedding ##11 Walking Down the Aisle 00:04:00 04. How to Shoot a Wedding ##12 Ceremony Coverage 00:12:00 04. How to Shoot a Wedding ##13 Readers 00:03:00 04. How to Shoot a Wedding ##14 Rings, Vows,Kiss 00:03:00 04. How to Shoot a Wedding ##15 Post-Ceremony 00:05:00 04. How to Shoot a Wedding ##16 How to Shoot Family Shots 00:08:00 04. How to Shoot a Wedding ##17 Posed Couple Shots 00:13:00 04. How to Shoot a Wedding ##18 Grand Entrance 00:01:00 04. How to Shoot a Wedding ##19 Reception Details 00:06:00 04. How to Shoot a Wedding ##20 Toast and Speeches 00:06:00 04. How to Shoot a Wedding ##21 Cake Cutting 00:03:00 04. How to Shoot a Wedding ##22 First Dance 00:06:00 04. How to Shoot a Wedding ##23 Bouquet Garter Toss 00:03:00 04. How to Shoot a Wedding ##24 Dance Party 00:06:00 04. How to Shoot a Wedding ##25 Recap - How to Shoot a Wedding 00:01:00 Editing Wedding Photos - Post-Production Workflow 05. Editing Wedding Photos ##01 section Intro 00:01:00 05. Editing Wedding Photos ##02 Choosing an Editing App 00:02:00 05. Editing Wedding Photos ##03 Editing in Lightroom 00:10:00 05. Editing Wedding Photos ##04 Exporting from Lightroom 00:03:00 05. Editing Wedding Photos ##05 Editing in Photoshop 00:11:00 05. Editing Wedding Photos ##06 Creating Online Galler 00:06:00 05. Editing Wedding Photos ##07 Recap of Editing Section 00:01:00 Succeeding with Wedding Photography - Taking it to the next level! 06. Succeeding Wedding Photography ##01 Section Intro 00:01:00 06. Succeeding Wedding Photography ##02 Being Happy - Tips from a Wedding Photographer 00:52:00 06. Succeeding Wedding Photography ##03 Making it a Business and Sticking to it 00:02:00 06. Succeeding Wedding Photography ##04 Building Out Your Portfolio 00:01:00 06. Succeeding Wedding Photography ##05 Dealing With Saturated Photography Markets 00:02:00 06. Succeeding Wedding Photography ##06 Competing With Family Photographers for Jobs 00:01:00 06. Succeeding Wedding Photography ##07 Working With Other Vendors for Success 00:01:00 06. Succeeding Wedding Photography ##08 Using Social Networks to Expand Your Business 00:02:00 06. Succeeding Wedding Photography ##09 Testimonials - Yelp, Wedding Wire, The Knot 00:02:00 06. Succeeding Wedding Photography ##10 Recap Succeeding With Wedding Photography 00:03:00 Bonus: Shooting Engagement Photos 08. Bonus Engagement Photography ##01 Section Intro 00:01:00 08. Bonus Engagement Photography ##02 Equipment Check for the Engagement Photo Session 00:01:00 08. Bonus Engagement Photography ##03 How Much To Charge for an engagement Session 00:01:00 08. Bonus Engagement Photography ##04 Picking the Perfect Location for Engagement Photos 00:02:00 08. Bonus Engagement Photography ##05 Tips for Posing and Interacting with Clients for engagement Photos 00:01:00 08. Bonus Engagement Photography ##06 Engagement Photo Review 00:07:00 08. Bonus Engagement Photography ##07 Bonus Engagement Recap 00:01:00 How to Use Pinterest to Find Great Wedding Poses 00:02:00 How-to-Register-a-Domain-Name-with-Godaddy-with-a-Promo-Code 00:04:00 Course Conclusion 07. Wrap Up ##01 Thank You and What's Next 00:01:00 Course Certification Order your Certificate 00:00:00

LEARN HOW TO BECOME A WEIGHT MANAGEMENT CONSULTANT WITH THE CLIENT'S HEALTH & WELLBEING AT THE CORE. A MESSAGE FROM THE AUTHOR As you enter into this study, I want you to be fully aware of what lies before you. If you save people from overweight, you will also increase life-expectancy and/or prevent the onset of serious debilitating diseases. There will also be those clients whose life has been long limited in a psychological sense and you will be able to help them to restore their sense of verve and vitality so they can again live life to the fullest extent. This will be done through learning special expertise both technically and in person-to-person relations. With these words of encouragement, I warmly welcome you to this course of study where the amount of potential job satisfaction is incalculable. DR. LAWRENCE PLASKETT Course Duration 12 months Study Hours 200 hours Course Content 13 sections Course Fee £475 Course Overview The Plaskett Weight Management Consultancy course will provide you with a detailed, systematic and scientifically-based training, fuller than any other we know of in the field. It will enable you to practise as a well-informed Weight Management Consultant and most importantly, you will be able to help and support individuals in their quest to lose weight whilst maintaining health and well-being. Learn the Basic Elements of Nutrition You will gain an understanding of the basic elements of nutrition with a focus on the key nutrients in order to avoid deficiencies when working with weight loss clients. Create Individualised Weight Loss Programmes You will develop the confidence to be able to make informed choices from a wide span of weight loss options and avoid the use of rigidly fixed methods, thereby delivering programmes best suited to individual needs. Become a Skilled Adviser You will learn the skills to be able to counsel on a one-to-one basis, we believe that this favours the resolution of individual circumstances and problems. You will receive the training to see your clients through every stage of the process, thereby maximising their chances of success. Expand Practice of Current Health Professionals In addition to those wanting to set up practice as a Weight Management Consultant, this course is ideally suited to current health & fitness professionals looking to enhance their practice. BREAKDOWN OF THE COURSE SECTIONS The Weight Management Consultancy Diploma includes the following 13 sections: SECTION 1 BASIC SCIENCE SUPPORT Whilst our main concern will be with weight loss, we need to understand some of the basic aspects of nutrition. These deal with the key nutrients that we have to control to reduce weight. They will also help us to understand how to lose weight without developing deficiencies.  In Section 1, we begin the study of nutrients and foods by looking at the main bulk nutrients that our diets contain: protein, carbohydrate and fat. Before one can consider individual vitamins and minerals, one has to know about the nutrients that make up most of our diets, namely the bulk nutrients. These are the suppliers of food energy and ultimately help to decide an individual's size. You will need to understand these so as to manipulate them with skill. Areas Covered What are the bulk nutrients? Chemical elements contained in the bulk nutrients Proteins Carbohydrates Fibre Fats The energy reserve role of fat The lipoproteins of the blood SECTION 2 UNDERSTANDING THE FIELD & NATURE OF THE PROBLEM This section introduces the basic ideas of the training. The purpose of this course of training is to enable the student to help others who are overweight or obese to lose weight, and to do so in a professional manner. At the same time, it aims to motivate you and empower you to set up a practice as a ‘Weight Management Consultant’ that will lead to your gaining a good reputation in this field, developing a panel of satisfied clients and bringing you both status and income.  Since losing weight is not easy, one has to be aware of all the different methods and ramifications that are a part of this intriguing subject. The professionalism comes from knowing a number of different “ways in” to help the clients and also from being able to develop awareness of the individuality of each client. This will put you in a position to find the best and most successful route to weight loss for each person who consults you. This will mean giving individual advice, not just the same advice to everyone. By recognising individuality we earn the client’s trust and appreciation and we also increase the chances of achieving the fullest possible success by being in a position to find individual solutions to each client’s problem. Areas Covered The aims of the work The clients’ motives The clients themselves The clients’ knowledge of nutrition The place of psychology The arithmetical equation of body weight Ways of working Getting fat is all too easy – we review how it happens Definition and classification: criteria for weight normality SECTION 3 THE THEORY OF THE CAUSES OF OVERWEIGHT & OBESITY In this section we explore 'The Theory of what Causes Overweight and Obesity'. We look at the underlying reasons for this current epidemic scale of the problem in developed societies throughout the world. Understanding this will give you an insight into what needs to be done. The Weight Management Consultant clearly needs to understand as fully as possible the causes of obesity in order to be able to formulate good advice. It is necessary to understand that, although the ultimate cause is always eating more than the body requires, that factor is modified by many subsidiary factors. One, that always interests clients, is whether or not one may be predisposed by one’s inheritance to put on and retain weight, so we deal with this question. Areas covered Relative effect of genetics and environment Hormonal disturbance in obesity Slower than normal rates of energy expenditure The role of fat cells Role of the enzyme lipoprotein lipase SECTION 4 THE HEALTH CONSEQUENCES OF EXCESS WEIGHT It is well known that being overweight or obese increases the chances of contracting chronic illnesses. This section examines the types of illnesses involved and the way that their incidence is affected by body weight. From the standpoint of a Weight Management Consultant, the use of this information is to present clearly the vital benefits that your work can bring to your clients in terms of freedom from illness. This knowledge can augment your job satisfaction, especially when you can see the client’s health condition improving as weight comes down. That can be expected to happen sometimes, but of course not always. So, potentially this information can serve to inform your clients about the degree to which slimming down from an overweight or obese condition can help them to avoid very negative health consequences. By passing on parts of this data to some carefully selected clients, you may perhaps either improve their flagging motivation, or increase their satisfaction level with their early results or with the efforts they are making. Areas covered The connection between overweight and ill health The risk of early death Illness and death from cardiovascular disease Illness and death from diabetes mellitus Illness and death from hypertension Illness and death from respiratory problems Illness and death from gallbladder disease Illness and immobility from arthritis Illness from gout Illness and death from cancer SECTION 5 FIRST PRINCIPLES OF CORRECTING EXCESS WEIGHT In this section we approach the practical side of the Weight Management Consultant’s job. The greatest skill required of the Consultant is that of formulating the advice in a way that combines efficacy with client acceptability. The mistake most often made in the approach to weight reduction is to employ only one method yet in pursuing reduction in a person’s weight, it is best to come at the problem from multiple angles simultaneously. The person’s diet may well have to be the first and foremost approach however, the main alternative approaches involve several different ways of preventing excess food materials from being stored, leading to overweight.  If control of the diet is the only method one employs, then so much depends upon strict dietary control that the will and the motivation of the client may be too severely tested. However, an approach in which dietary control takes pride of place, but is supported by a number of other approaches, is more likely to find client acceptability and is therefore more likely, ultimately, to be successful. In this section we list these “prevention of storage” approaches before dealing more fully with the diet. Areas covered Strategy of weight control Reduction of food intake The use of balanced hypocaloric diets Strategies for reducing food intake in practice Using foods intended to increase metabolic rate Mixtures of the various strategies SECTION 6 REDUCING WEIGHT THROUGH DIET & DIETARY COMPOSITION The principal purpose of this section is to understand the scope that we have to reduce food calories in the diet without necessarily reducing the total weight of food consumed. It looks closely at understanding and measuring food energy. Working in this way with diet is kindest to the clients and makes fewer demands upon their efforts and their will to succeed. Areas covered Understanding food energy The make-up of daily diets What does the body have to do with tis energy? Water content of foods The differing energy contents of food dry matter Substituting low-calorie for high-calorie foods The first stage of calorie reduction Combining diet with exercise A further stage of calorie reduction SECTION 7 SELECTING INDIVIDUAL FOODS The previous section talks mainly about the first principles of reducing calorie intake while keeping the weight of daily food dry matter level. This is done mainly by varying the extent to which each food class contributes to the overall diet; we simply reduce the proportions of those food classes with the higher calorie content. This section now looks within food classes to pick out those foods that, individually, have lower calorie content than the average for foods within the class concerned and make the best contribution to an individual client’s diet. This is a further step to calorie reduction without loss of food bulk. Areas covered Different foods within any given class have different calorific values Choosing foods within food classes for calorie reduction Specific recommendations for individual foods within each class Care needed in using the information Calorie contents of the “more suitable foods” Dietary results from substituting individual foods The necessary provision of dietary fat The quality of dietary protein The quantity of dietary protein Choosing foods for overall dietary suitability SECTION 8 BUILDING YOUR KNOWLEDGE OF FOODS INTO DIETS In the Sections that have gone before, we have noted several key strategies aimed at reducing the client’s intake of calories. This section gets down to the key job of building and structuring a diet to help each particular client - the aim now is to address the actual prescribing of diets to enable you to build upon the principles already learned and to give the client a workable diet that can achieve his or her aims. Areas Covered The adjusting and re-balancing of the food classes Calculating the food replacements Targeting individual foods SECTION 9 FIRST LOOK AT CONDUCTING CONSULTATIONS This section takes you through managing the consultation, helping you to structure the activity to provide a satisfactory experience for your clients. This is the basis for a good approach to weight reduction.  The section culminates in the provision of example diet sheets with guidelines according to food classes and guidelines according to mealtimes and considers the benefits of both. Areas Covered The consultant’s surroundings and manner Direction of the early conversation Collection of the dietary data Weight-loss ideas come to you during the data collection Identifying the largest food contributions to overweight Balancing the food classes Writing down the guidelines Substitution of individual foods Reduction in the food bulk eaten Integrating the entire diet Example diet sheets SECTION 10 COUNTING CALORIES. BENEFITS OF EXERCISE. THE KETO DIET. In section 10 we cover the method of calculating the calories in everyday life. We look at the benefits of exercise for suitable clients and discuss more specific diets such as the ketogenic diet.  Areas Covered Calculating the calories The benefits of exercise The ketogenic diet SECTION 11 PROMOTING GOOD HEALTH. UNDERSTANDING DRUG TREATMENTS. FOLLOW-UP GUIDELINES. Brings us to the section where we set about designing slimming programmes that are not only effective at weight loss, but also promote good health. To give you an insight into the potential problems, we also look at the drug treatments given for overweight by doctors. We also take you through the guidelines for follow-ups after the first consultation. Areas Covered Slimming programmes to promote good health Understanding drug treatments for overweight Follow-up guidelines SECTION 12 USE OF SUPPLEMENTS TO PROMOTE LOSS OF WEIGHT This section deals with non-food substances, or supplements that with help with weight loss. It looks at how they actually achieve this and discuss their effectiveness and safety implications for the individual. These include some micronutrients, herbs, enzyme inhibitors and sequestering agents. Areas Covered Inhibition of fat absorption Changing body composition Substances encouraging increased thermogenesis Appetite suppressants Enzyme inhibition Prevention of fat synthesis Nutrients that may accelerate metabolism Appendix 1 – some abstracts of key articles Appendix 2 – summary of modes of action SECTION 13 MANAGING This rather substantial last section deals with a fuller and final part on “Managing the Consultations”. This further develops your consultation skills and objective setting in weight management practice. It also addresses the tricky question of compliance and weight regain and how to avoid it. Finally, it looks at “Running your Practice as a Business” to ensure that you have a grasp of the business principles that you will need. Areas Covered Managing the consultations – basic methodology Note on progressive reduction in energy needs Construction of the overall prescription – different components Running your practice as a business Appendix (more about why the slimming process slows down) TESTIMONIALS Here's what students have to say about the course Mrs E. Marriott UK “The Plaskett course in Weight Management Consultancy has been a really good introduction into the importance of nutrition and balancing food groups to make up a healthy diet plan for those who are obese and wishing to lose weight. It would be good if you want to do it for your own understanding or if you are looking for a step into a professional qualification or practicing yourself. The tutors communicate with you and give you detailed feedback on assignments and the work is achievable within a year, quicker if your apply yourself. There is a lot of information in the course surrounding basic nutrients, composition of foods and on how to set up and run your own practice”.

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The prevalence of ill health is real. Become an expert practitioner in treating individuals using a truly holistic approach. A MESSAGE FROM THE AUTHOR The great need for practitioners is emphasised today, not only by the prevalence of well-established diseases, but also by the appearance of quite new conditions which are not necessarily regarded as being nutritional illnesses. In fact many students come to Nutritional Therapy after experiencing and their own health problems and seek to help others with similar difficulties. We know that nutrition lies at the very heart of these problems and it is our absolute intention to share that knowledge with you. Every person's nutritional needs differ and our courses teach students to recognise this at the outset - there is no haphazard approach. We are absolutely certain that you will find this a fascinating course as you train to become a practitioner of the highest degree. DR. LAWRENCE PLASKETT Course Duration 3 years Study Hours 3,000 hours Course Content 14 folders Course Fee £1,995 Course Overview The Plaskett Professional Diploma in Nutritional Therapy is the most scientific and advanced practitioner level course that we offer. Nutritional Therapy is a form of therapy that uses food, supplementary nutrients and cleansing procedures to alleviate or prevent chronic health problems and this course will train you to practise as a Nutritional Therapist of the highest degree. You will: Receive a training which is truly holistic in nature Be presented with the unique teachings of Dr. Lawrence Plaskett whose long experience working in the borderlands between nutrition and medicine enables him to offer a synthesis between many fields that are not often brought together: nutrition, pathology, biochemistry, toxicology, pharmacology, cell biology, naturopathy and homoeopathy Develop the professional skills and specific diagnostic insight to be able to apply nutrition to health effectively, a training for successful practice that should be applicable anywhere in the world Be trained to offer help with a wide range of conditions, the majority of which are not necessarily regarded in conventional medicine as being nutritional illnesses. These encompass an extremely wide range of chronic conditions, including most diseases and a vast array of symptoms - physical, emotional, mental - which can frequently be experienced outside the range of conventional medical diagnostic 'labels'. Develop the necessary expertise in nutrition which is often lacking in other fields of complementary or alternative medicine. Any programme of nutritional supplements and diet needs to be matched exactly to individual needs by a well-trained practitioner BREAKDOWN OF THE COURSE SECTIONS The Nutritional Therapy Diploma includes the following 14 folders: FOLDER 1 THE HOLISTIC MODEL OF HEALTH CARE This Folder starts with a suggested programme of study and some simple hints on how to make best use of your study time. It then teaches an understanding of basic principles that underpin your entire grasp of nutrition as a biological process. The naturopathic emphasis is upon freeing the body tissues of toxins and the damaged cell components that drag them down to the chronic level.  The Folder looks closely at the nature of toxins and their sources. It looks at their behaviour and effects when they enter the body, the character and mechanisms of the damage they do and, above all, the mechanisms by which they can be removed and the damage repaired.  These are no flights of fancy, as orthodoxy would often have us believe. Rather they are strongly supported by medical science, as the course material will demonstrate. In order to develop a grasp of these processes they have to be visualized as they really happen, on the cellular level.  A Side Book is included covering the structure and life of the cell. Areas Covered Study skills Looking after the body The Life Force Stopping the rot and starting to recover Movements of toxins within and around the body Our relationship to medical orthodoxy The nature of natural and unnatural chemical toxins The concept of toxin-free food Organic growing and water purification Free radicals and anti-oxidants Routes of toxin entry and elimination Damage caused by toxins lying in the tissues Detoxification The relationship between toxic burden and toxic damage The energy reserve role of fat The lipoproteins of the blood FOLDER 2 MINERALS AT WORK IN NUTRITION - PART 1 The minerals come forward as the strongest contenders for pride of place among the nutrient classes because they are so critically vulnerable to deficiency and imbalance in today’s western world.  “Get the minerals right before anything else” is a penetrating summary of their necessary priority. You will learn how the bulk minerals (those we need in greatest amount) depend upon each other and how the micro minerals cannot fulfil their function correctly without a correct balance of the bulk ones.  This Folder takes “first things first” by laying the soundest possible foundation for the study and management of the bulk metals – sodium, potassium, calcium, with magnesium to follow in Folder 5.  We believe that few course providers deal as thoroughly with this absolute cornerstone of nutrition as we do. The effects of these mineral balances permeate the entire subject of nutrition. You will look at many aspects of the subject that affect health. Areas Covered Composition of the human body Overview of macro minerals Sources of nutritional minerals Biological concentration of minerals Micro minerals as catalysts Toxic minerals Digestion, absorption and storage Mineral/mineral antagonisms Sodium and potassium balance Symptoms of sodium and potassium excess or deficiency The sodium pump Sodium and potassium in foods Potassium administration in therapy Calcium in the human skeleton and teeth Calcium in body fluids Hormonal control of calcium Osteoporosis and disputes over calcium requirements Calcium in foods Calcium “mishandling” Calcium in supplement Side Book: The Chemistry of Nutrition Whilst it is possible to teach nutrition to some degree without studying the chemical nature of the nutrients, it is much better that you have at least a superficial understanding. Folder Two therefore includes a side book on Chemistry for those who are new to the subject. However, no one expects you to become highly informed on chemical structures. Access to the facts and to an explanation is what is important. This side-book will free you, as a future practitioner, from the need to manipulate the nutrients without understanding them as many others try to do. Elements, compounds and molecules Valency Ions, acids and salts Combining proportions and moles Carbon compounds and functional groups Oxidation and reduction Calculating the vitamin or mineral content of supplements FOLDER 3 THE BULK NUTRIENTS – PROTEIN, CARBOHYDRATE, LIPIDS AND ENERGY These nutrients provide both the fuel and the building materials for the body. Orthodox nutrition teaches these topics very thoroughly. As to the structures of the compounds, we teach the same things they do.  However, all three main classes of bulk nutrients have their distinctive “wrinkles” when examined from an alternative viewpoint.  With the proteins this has to do with avoiding excesses and, to some degree eschewing animal sources for naturopathic and other reasons.  With the carbohydrates it involves recognizing at a sensitive level the long-term harm that can be done by free sugars and the crucial importance of blood sugar maintenance and control. Orthodox treatments may claim to do these things but there is a vast difference of emphasis and effect.  Among the lipids the “wrinkles” have to do with intricate management of the balance among the essential fatty acids and the importance of the phospholipids in the diet.  You will also learn about the propensity of fats to form toxins and the need to moderate fat intake. All of these so-called alternative “wrinkles” have weighty scientific support, which you will have explained for you.  The chemical nature of these bulk nutrients is fully presented for those who wish it, with a “faster track” through for those who do not. Areas covered Different kinds of proteins The amino acids in proteins The structure of proteins Proteins in foods The essential amino acids and protein quality Nitrogen balance and protein metabolism Proteins in therapeutic policy The simple sugars and sugar derivatives Di, tri and polysaccharides Transformations of carbohydrate Sugars and starch in diets Blood sugar control Metabolic energy The make-up of fats Different kinds of fatty acids Essentiality of omega 6 and omega 3 Lipids and coronary thrombosis Cholesterol, Inc. blood cholesterol levels Fats in western diets Toxins from fats by chemical damage Lecithin and other phospholipids Quantifying energy – units of measurement Energy content of foods and fuels Human expenditures of energy Basal metabolic rate FOLDER 4 FOODS AND FOOD CLASSES Properties, Composition and Naturopathic Effects The merits and disadvantages of wheat, milk and meat are carefully analysed and exposed from the standpoint of both scientific and also naturopathic considerations.  There will be much here to ponder, whilst the scientific evidence leaves little to doubt. You will look rather exhaustively at the merits, nature and composition of vegetables and fruits, not only as groups but also as sub-groups and down to the individual plants.  You will find yourself in a position, when it comes to prescribing, to be directive when necessary about which individual fruits and vegetables it will be best to use.  The groups of pulses, nuts, seeds, fish, shellfish and other seafood’s, as well as beverages, will be closely examined for their composition and suitability for prescription in treatment diets.  Acidity and alkalinity in foods is carefully examined. This Folder is “all about food” but it is also food for thought from beginning to end. Areas covered The wheat grain and its milled fractions Types of bread Nutritional problems of wheat and wheat allergy Sprouted wheat and wheat grass Barley, oats and rye The composition of milks Milk as infant feed The variety of dairy products Nutritional and health problems associated with milk Milk allergy and intolerance Hidden milk in foods Vegetable mineral content and vitality Eliminatory effect of vegetables Composition of 49 different vegetables Potential hazards of plant foods Composition and nature of pulses, nuts and seeds The composition of different meats Naturopathic negatives associated with meat The composition of different fish types Fish as an omega 3 source Shell fish and crustacea Nutritional problems of tea and coffee The composition of fruits Strongly eliminative properties in fruits Acid and alkali-forming foods Using the food composition tables FOLDER 5 MINERALS AT WORK IN NUTRITION - PART 2 Each and every member of the micro minerals group will prove a fascinating area of study and will face you at times almost with disbelief that such minute amounts of substance can exert such extraordinarily powerful effects upon the way the body works and therefore upon health.  Each micro mineral displays its own particular pattern of effects arising from either deficiency or excess. This is almost like a personal signature of the mineral. These will be learnt now but employed later in diagnosis to help determine the likely patterns of micro mineral imbalances in your patients. The role of all-important magnesium is examined together with the principles of using magnesium in therapy. This element plays a key macro mineral role and exerts decisive control over naturopathic elimination.  Areas covered Iron, zinc, copper, manganese, selenium, chromium, molybdenum, iodine, silicon, fluorine, vanadium For each of the microminerals where appropriate: Body content; physiology functions; effects of deficiency or excess; toxicity; factors promoting retention or loss; occurrence in foods; different chemical forms; associated diseases; the use of the appropriate supplements Roles of magnesium in the body Magnesium in foods Effects, diseases and symptoms of magnesium deficiency Naturopathic expectations from magnesium therapy FOLDER 6 THE VITAMINS AT WORK IN NUTRITION The vitamins are mostly micro catalysts just as the micro minerals are. Sixteen of them are the subjects of this Folder.  We first explain their known effects in the body and then go on to set out the ways that they may be used, either for direct therapeutic effect, or in support of other components of nutritional therapy.  As in the cases of all the other nutrients, there will be both scientific and naturopathic evidence presented. Good reference material will be provided. Areas covered For each of the vitamins and vitamin-like substances where appropriate: Body content; precursors; physiology functions; effects of deficiency or excess; toxicity; factors promoting retention or loss; occurrence in foods; different chemical forms; associated diseases; the use of the appropriate supplements. Vitamin A; beta-carotene; Vitamins B: thiamine, riboflavin, niacin, pyridoxine, B12, folic acid, choline, inositol; Vitamin C, Vitamins D1 and D2; tocopherols (Vitamin E); Vitamin K. FOLDER 7 BOWEL FLORA AND THE MAINTENANCE OF HEALTH It is possible to manage and manipulate the bowel flora – the bacteria that inhabit the intestines – so as to produce optimal benefits to health.  Antibiotics and certain dietary errors appear to work in the opposite direction and encourage a flora that will generate more toxins. This Folder deals with both scientific and naturopathic facts and technique and explains how to harness the potential that resides here for bringing better health or maintaining health. It is a crucially important area of nutritional management. Every case you will treat will need the possible prescription of bowel flora products to be reviewed. The other part of this Folder is about the maintenance of health. We provide a general round-up of this pre-clinical part of the course with an overview of nutritional requirements and wise practice in the design of those diets that may be intended to be “healthy” but not necessarily therapeutic.  It includes examination of the special needs of vulnerable groups. You can expect, of course, to meet patients of all ages and conditions and, often enough, you will be asked merely to provide guidance upon what type of diet will best maintain their health.  It also reviews the production of toxin-free food and the hazards posed by the industrialization of food. Finally, there is an approach to the use of supplements for health maintenance and a discussion of strategies for on-going cleansing and toxin avoidance so as to assist in maintaining good health. Areas covered The naturopathic view of the benefits of bowel flora Effect of diet on the bowel flora The putrefactive bacteria Balancing lactose fermenters with other types Toxic amines Benefits of the acid producing species Negatives associated with antibiotics Breast feeding and the bowel bacteria Bowel flora products Overview of the British diet Nutrient requirements for the population Higher requirements for the health conscious Special needs of children and the elderly Special needs of vegetarians and vegans The requirements of pregnancy and lactation Organic growing Industrial food processing and food additives Maintenance supplements Maintenance cleansing FOLDER 8 DIAGNOSIS This Folder is divided into two parts. The first gives a detailed understanding of the basis of diagnosis, while the second gives direct instruction in performing diagnoses.  These two parts, taken together, comprise a major step in your induction as a naturopathic nutritionist. The induction into technique and approach is an essential step, but even more than that, the moulding of your thought process is so very important.  You have to move into the particular “observer” position, mentally, from which the diagnosis is best carried out. The first part of the Folder both provides the “nuts and bolts” of nutritional diagnosis but it also provides the mental positioning to enable you to carry it out with confidence and expertise.  The diagnosis requires understanding of the “constitution”, defined both naturopathically and genetically. An optional side book covers both the miasms and the Chinese 5 elements in respect of their bearing upon diagnosis within nutritional therapy. Fundamental to the practical aspect is the technique for taking case histories and then interpreting them along combined naturopathic and scientific lines.  This logically leads onto the next stage – treatment – in a rational sequence. This Folder contains five “demonstration” case histories. FOLDER 9 TREATMENT This is in many ways the crux of the whole course.  However, being released into nutritional treatments – with their full power – without having made the most thorough preparation, would be most unwise.  Absolutely every topic that has been covered before is required in one way or another at this point. It is here that the interpretation of the case history becomes translated into a prescription of diet and supplements that is honed in a sensitive way to the patient as an individual.  We outline a number of “levels” of the diagnosis that feed into the treatment decisions. There is a “whole person” level, a “weak organ” level, a “metabolic imbalances” level, a “nutritional deficiencies” level and, finally, the lowest in the hierarchy, a “named diseases” level. We also introduce here the profound concepts of intensity, direction and level as they apply to the very basis of Nutritional Therapy prescriptions. All these contributions must converge to provide the best overall treatment.  The focus at this point is on defining the dietary guidelines and the careful orchestration of the essential minerals and vitamins that are to be used.  However, this is also the point at which various named treatments are considered, including bowel cleansing procedures, bowel flora treatment and some of the contributions towards Candida treatment.  These options are set out here and then developed more in the later Folders of Part Two. Special approaches such as the liver cleanse are also considered here along with amino acid therapy, antioxidant therapy and the anti-inflammatory prescription.  We also provide guidelines on how detailed analysis of the composition of diets, and the design of special diets based on such analysis, can contribute to treatment. This Folder provides the “core” of all this, with various modulations and variations being available from the subsequent Folders for “fine tuning”. FOLDER 10 STUDY OF CASE HISTORIES There is nothing quite like practice where case histories are concerned. To be able to study them with great facility and insight and then discern the routes by which they lead towards exact treatment – that is to be your aim here. The Folder provides the challenge of “interpreting” a number of case histories, with help and with feedback. This is an approach that can lead you towards confidence and competence in this task, which is at the centre of practitioners’ daily work. Approaches and solutions are presented. This Folder gives 11 abridged case histories and 20 fully detailed case histories for analysis by the student, 31 case histories in all. These are selected to provide a variety of different types of treatment situation including some that are special or unusual. FOLDER 11 ADDED OR SPECIAL NUTRIENTS AND HERBS In covering the prescribing of supplement programmes in Folder 9, you will have been focused primarily upon those that rank in orthodox nutrition as “essential nutrients”, particularly minerals and vitamins.  However, Nutritional Therapy is enormously enriched by a wide range of other biochemicals that cannot be classified as “essential”. Life does not stop without them, yet they can be extremely helpful, especially to individuals with compromised health.  These are more often metabolic intermediates than recognised nutrients, but they can be extraordinarily valuable for organ-directed therapy. Many of these involve up-to-the minute discoveries.  We teach about phytonutrients in foods (eg carotenoids, flavonoids, proanthocyanidins, isothiocyanates, organic sulphides and curcuminoids) and about the possibilities, when necessary, to provide them in supplement form. Herbs are covered too in their special role of support-therapy to Nutritional Therapy, usually in an organ-directed or system-directed role. Echinacea, silymarin, aloe, ginkgo, bromelain and St John’s Wort are just examples of these herbs.  We also teach the use of herbal combinations for specific purposes. This wide choice of “extra” items is the subject of specific instruction in this Folder. FOLDER 12 TREATING NAMED MEDICAL CONDITIONS - PART 1 Folder 9 makes it plain that, because this is a holistic discipline, the named medical condition is generally low on the hierarchy of treatment criteria.  Although that is generally the case, the extent to which it holds good may depend upon how advanced is the particular disease condition. At all events, the practitioner does need a degree of disease-related training, which is provided in this Folder and the next.  Some 180 different medical conditions or classes of conditions, mostly chronic, are addressed. Special space is provided to cover fully selected topics that are of key importance in an alternative medicine practice, such as obesity, alcoholism, allergies and the menopause.  We also provide you with specific treatment guidance with the proviso that whole-person treatments and organ-system related treatments either take priority or are provided alongside.  Where appropriate some insights are given into the prior allopathic treatments and environmental and social conditions that may cause or exacerbate the listed conditions.  This provides for the patient’s circumstances and lifestyle to be adjusted in rather specifically apt directions. The main categories in this Folder are: circulatory, rheumatic and digestive diseases, along with obesity, alcoholism and immunity states including autoimmunity and allergies.  All the disease conditions addressed are closely studied from the standpoint of orthodox pathology as well as their Nutritional Therapy treatment.  Hence Folders 12 and 13 in their own right amount to a course in the medical science of pathology and this represents a substantial expansion over earlier versions of the course.  These Folders will constitute invaluable reference material for use when you have set up in practice. FOLDER 13 TREATING NAMED MEDICAL CONDITIONS - PART 2 This Folder continues the work started in Folder 12.  Here included are diseases of the nervous system and brain, skin, reproductive system, urinary system, endocrine system, liver/gallbladder, respiratory system, eye, ear, mouth, nose and bone. Also included are psychological and systemic diseases (including ME), infectious diseases and some directly nutritional diseases. The detailed attention to pathology is maintained throughout. During the course of Folders 10-14 inclusive, students undertake no less than 12 cases on their own, covering full data-collection, analysis and interpretation, with prescription of diet and supplements.  Together with the 36 case histories studied in earlier Folders this gives 48 case histories studied FOLDER 14 MONITORING TREATMENT, THE THERAPEUTIC RELATIONSHIP AND PRACTICE MANAGEMENT Having got the treatment going, there is a need for specific instruction in the on-going task of monitoring the patient’s condition and reacting accordingly with adjustments to the therapy.  Patient and practitioner alike have to be aware that the first prescription is likely to be just the start of a process. Reading the signs of change looms large in this instruction and familiarization. Responding to them is the second part. Here there is a need to understand the terms “intensity” and “direction” in therapy. “Intensity” refers to the degree of healing and naturopathic pressure being applied and “direction” refers to the aims of the particular choice of treatment being applied.  You will learn to distinguish between situations that call only for a change of “level” and those that call upon you to rethink and change “direction” when the patient’s progress levels off as this may then initiate a new burst of healing changes.  Another way to break out from the “plateau” situation is to assess the exact nutrient composition of the whole diet – an action that is too detailed and time-consuming to do with every patient and usually not needed.  A part of the Folder is about drugs, when and when not to encourage their use, and how to manage the drug-dependent patient. You need to acquire at least a passing familiarity with the main classes of prescription drugs, which are explained in this Folder. This Folder also provides information on Laboratory testing procedures that may be recommended to patients. Finally we offer subjects of crucial importance to working practitioners, namely a study of “The Therapeutic Relationship” and “Practice Management – Running The Practice as a Business”. TESTIMONIALS Here's what students have to say about the course Grace Kingswell, Nutritional Therapist UK "I was recommended Plaskett by my own functional medicine practitioner. I knew that if she was recommending it, it would be worthwhile. I wanted a full body overview and not a “match the supplement to the symptom” approach, and that is certainly what the Plaskett Dip;oma in Nutritional Medicine course delivered. I wanted to be qualified to run my own business as a practitioner afterwards, and it is the most complete and highest level course that the Plaskett College offer. My knowledge of naturopathy and nutritional medicine was pretty solid before I started due to personal experience, but I’ve really built on this now and feel confident that I know how to help others. I’ve also learnt a lot more of the biochemistry behind the science too. The study experience was really good, but it’s a lot of self-motivation, and if you don’t have that then it might be touch to finish it, as it’s completely self-driven". Ben C Alberts, Director South African Institute of Behavioural Nutrition South Africa The Plaskett Nutritional Therapy Diploma was one of the most rewarding programmes of my life. Apart from the media hype around healthy living it is only after the completion of a proper programme that one truly start to understand the intricacy of the human body and what healthy living really is. Within the Plaskett programme the combination of nutrition, pure science and a naturopathic view provided me with a completely new perspective on health management. Against a fairly orthodox background it took me some time within the programme to understand the true principles, and once realized fundamentally changed the way I view personal health management. Throughout the programme the support from my tutor was phenomenal with concise and very valued feedback, and certainly at exceptional detail. The course content was of a high standard and must not be underestimated in both volume and complexity. For me personally, the programme delivered immense value and I will recommend it to any of my peers and clients. Diane Brough, Nutritional Therapist Canada When I first started thinking about taking a course in nutrition, I was living in Botswana, in Africa. I was looking for a college that would offer me the support and guidance that is so important for long distance learning. I’m probably one of the college’s longest registered students because my family moved to five different countries during my studies! I am very thankful for the college’s patience and continued support. Plaskett College impressed me with their personal approach to the course and the fact that all modules were composed by Dr. Lawrence Plaskett, a medical research biochemist and the college’s Founder and Principal. I studied the Diploma in Nutritional Medicine because my plan was to have my own practice. I practised at a herbal clinic as a Nutritional Therapist and Iridologist after I completed my diploma, but then decided to study massage therapy, so put my practice aside while at school. I recently established Revitalife Therapeutics and offer massage therapy, manual lymphatic drainage, nutritional therapy and iridology. Vittoria Viglietti, Nutritional Therapist & Founder of Nutriwild Namibia I chose Plaskett College because I really wanted to make a difference where natural medicine was concerned. After losing my father to Cancer, and experiencing malpractice with all the orthodox medicine we followed, this pushed me even more to pursue an in-depth education in nutritional medicine. I chose Plaskett College’s, Nutritional Medicine Course, because I found this to be very informative for anyone interested in perusing a future in the field of Natural medicine and Nutritional Therapy. My studies have been such a memorable journey for me. I started studying just over 2 months, after losing my father. A very difficult time in my life. The course I chose to do with Plaskett would take me 4 years to complete. I am in my 5th year (nearly my 6th year), doing this particular course and I have only experienced encouragement, understanding of my situation and support from the college to continue to complete the course in my time. I could not show more gratitude towards them for this. I did not expect that after losing my father my life would hit lots unforeseen hurdles, causing my study time to suffer greatly. Yet, through all this, Plaskett College only showed me more support and encouragement to persist with my studies.

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