260 Courses

This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies. Upon completion, participants will master: Importance and factors influencing consumer behavior, its types, and group influences. Varied forms of reference groups shaping consumer decisions. Nature and types of consumer involvement in buying behavior. Insights into consumer buying behavior dynamics. Understanding diffusion of innovation and the innovation adoption curve. Impact of technology on consumer behavior and decision-making for new products. In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies. In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Factors Influencing Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Factors Influencing Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Market Research Manager Behavioural Economist Consumer Insights Consultant Decision Making Strategist Consumer Psychology Researcher Consumer Insights Analyst Behavioral Scientist Market Intelligence Specialist Customer Experience Designer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Dive into the world of marketing with our Marketing course. From sales fundamentals to future trends, enhance your skills in sales team management, market understanding, and sales-marketing alignment. Perfect for budding marketers and sales professionals.

This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism provides a comprehensive overview of managing human resources, employment conditions, and service quality in the tourism sector. Participants will explore various dimensions of consumer behavior, the holiday decision-making process, and insights into consumer decision-making models within the tourism industry. After the successful completion of the course, you will be able to learn about the following: The concept of managing human resource in tourism. The concept of human resources in tourism, hospitality and events. The concept of employment and working conditions in tourism. The concept of human resources and service quality. The various dimensions of consumer behaviour in tourism. The holiday decision making process in tourism. The consumer decision making model. The various holiday behaviour insight.   This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism offers a comprehensive understanding of managing human resources in tourism, covering concepts in hospitality and events. Participants will delve into the intricacies of employment conditions, emphasizing the link between human resources and service quality. The course explores the multifaceted dimensions of consumer behavior in tourism, unraveling the holiday decision-making process and providing insights into consumer decision-making models.   This Professional Certificate Course in Consumer Attitude And Behaviour In Tourism provides a comprehensive exploration of critical aspects in the tourism sector. Participants will gain insights into managing human resources, understanding employment conditions, and enhancing service quality. The course goes further to dissect various dimensions of consumer behavior in tourism, shedding light on the intricacies of the holiday decision-making process and offering valuable insights into consumer decision-making models. By the end of the course, participants will possess a profound understanding of the factors shaping consumer attitudes and behaviors, enabling them to make informed decisions within the dynamic tourism landscape. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Attitude and Behaviour in Tourism Self-paced pre-recorded learning content on this topic. Consumer Attitude And Behaviour In Tourism Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Tourism Managers and Executives Human Resource Professionals in Tourism Hospitality and Events Industry Personnel Marketing and Sales Specialists Customer Service Representatives Travel Agency Owners and Staff Academic Researchers in Tourism Tourism Policy Analysts Destination Management Professionals Service Quality Improvement Teams Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

In today's competitive retail landscape, having a deep understanding of retail operations is more important than ever. This course will give you the essential knowledge and skills to manage a successful retail business.

Embark on a comprehensive journey into Retail Management. From strategic planning and consumer behavior to multi-channel retailing and brand reputation, this course offers essential skills for thriving in the dynamic retail sector. Become an expert in managing and growing retail operations.

This Professional Certificate Course in The Factors Affecting Consumer Demand within the Tourism and Hospitality Industry provides a comprehensive overview of major factors impacting tourist demand. Participants will delve into key theories of tourist motivation, gaining insights into the psychological drivers behind travel choices. Additionally, the course will explore the roles and functions of various travel agents and tour operators, equipping learners with a holistic understanding of the industry's operational dynamics. After the successful completion of the course, you will be able to learn about the following: Major factors impacting on tourist demand. Key theories of tourist motivation The roles and functions of different types of travel agents and tour operators. This Professional Certificate Course in The Factors Affecting Consumer Demand within the Tourism and Hospitality Industry offers a comprehensive understanding of major factors influencing tourist demand. Participants will explore key theories of tourist motivation and gain insights into the roles and functions of various travel agents and tour operators. By delving into these critical aspects, learners will acquire a holistic perspective on the intricacies of consumer behavior in the dynamic tourism and hospitality sector. This Professional Certificate Course in The Factors Affecting Consumer Demand within the Tourism and Hospitality Industry provides a comprehensive exploration of major factors influencing tourist demand. Participants will delve into key theories of tourist motivation, gaining insights into the intricacies that drive travel choices. Additionally, the course will elucidate the roles and functions of various travel agents and tour operators, offering a well-rounded understanding of industry dynamics and consumer behavior. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Factors Affecting Consumer Demand within the Tourism and Hospitality Industry Self-paced pre-recorded learning content on this topic. The Factors Affecting Consumer Demand Within The Tourism And Hospitality Industry Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Aspiring Tourism and Hospitality Professionals Travel Agents and Tour Operators Marketing and Sales Professionals in the Tourism Industry Hospitality Management Students Business Owners in the Travel Sector Tourism Industry Enthusiasts Individuals Seeking Career Advancement in Tourism and Hospitality Market Researchers in the Travel and Leisure Field Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Overview   With the ever-increasing demand for Advertisement in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Advertisement may be.   Learning about Advertisement or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Advertisement. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Advertisement is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by Compete High in this Diploma in Advertisement course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Diploma in Advertisement course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Diploma in Advertisement course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Advertisement, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Advertisement, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Advertisement, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Diploma in Advertisement course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.      Course Curriculum Module 1 Introduction to Advertising Introduction to Advertising 00:00 Module 2 Understanding Consumer Behavior Understanding Consumer Behavior 00:00 Module 3 Developing an Advertising Campaign Developing an Advertising Campaign 00:00 Module 4 Advertising Media Planning Advertising Media Planning 00:00 Module 5 Advertising Creative Development Advertising Creative Development 00:00 Module 6 Advertising Campaign Execution Advertising Campaign Execution 00:00 Module 7 Advertising Measurement and Evaluation Advertising Measurement and Evaluation 00:00 Module 8 Advertising Ethics Advertising Ethics 00:00 Module 9 Advertising Research Advertising Research 00:00 Module 10 Advertising Copywriting Advertising Copywriting 00:00

The Fashion Store Assistant Personal Shopper course provides in-depth training to become a skilled personal shopper in the fashion industry. It covers various aspects such as planning and analysis, understanding consumer behavior, fashion trends, effective communication, customer relationship development, and business marketing. Learning Outcomes: Understand the role and responsibilities of a personal shopper and how to effectively plan and analyze clients' needs. Gain insights into consumer behavior and fashion trends to offer personalized fashion advice and product recommendations. Develop essential communication and customer service skills to build strong relationships with customers and attract potential clients through effective marketing strategies. Why buy this Fashion Store Assistant Personal Shopper? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Fashion Store Assistant Personal Shopper there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Fashion Store Assistant Personal Shopper course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Fashion Store Assistant Personal Shopper does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Fashion Store Assistant Personal Shopper was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Fashion Store Assistant Personal Shopper is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: An Introduction to Personal Shopper An Introduction to Personal Shopper 00:30:00 Module 02: Planning and Analysis Planning and Analysis 00:24:00 Module 03: Factors in Buying Clothes Factors in Buying Clothes 00:35:00 Module 04: Fashion and Trends Fashion and Trends 00:31:00 Module 05: Communication and Protocol Communication and Protocol 00:28:00 Module 06: Understanding Consumer Behaviour Understanding Consumer Behaviour 00:27:00 Module 07: Developing Relationship with Customer Developing Relationship with Customer 00:31:00 Module 08: Attracting Potential Customers Attracting Potential Customers 00:24:00 Module 09: Product Sales Product Sales 00:23:00 Module 10: The Business Plan The Business Plan 00:21:00 Module 11: The Business Marketing The Business Marketing 00:28:00 Assignment Assignment - Fashion Store Assistant Personal Shopper 00:00:00

This course is designed to equip aspiring or current retail store managers with the skills and knowledge needed to excel in the dynamic retail industry. Explore key aspects of retail management, including strategy, buying, pricing, and supply chain management. Learn effective sales techniques, understand consumer behavior, and discover strategies for successful customer engagement. Develop expertise in negotiating with suppliers and implementing store security procedures to ensure a thriving and secure retail environment. Learning Outcomes: Gain an in-depth understanding of retail management principles. Formulate and execute effective retail strategies. Learn the intricacies of retail buying and merchandising. Master retail pricing strategies for optimal profitability. Explore supply chain management and inventory control. Develop strong sales techniques and enhance customer interactions. Understand consumer behavior to target customers effectively. Learn to negotiate deals with suppliers and ensure store security. Why buy this Retail Store Manager?  Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Retail Store Manager you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Retail Store Manager course is ideal for Individuals aspiring to become retail store managers. Current retail managers seeking to enhance their skills. Retail professionals looking to advance their careers. Entrepreneurs planning to start and manage their retail ventures. Prerequisites This Retail Store Manager was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Retail Store Manager - Average Earnings: £25,000 - £40,000 per year. Assistant Store Manager - Average Earnings: £20,000 - £30,000 per year. Retail Operations Manager - Average Earnings: £30,000 - £45,000 per year. District/Area Manager - Average Earnings: £35,000 - £55,000 per year. Retail Director - Average Earnings: £50,000 - £90,000 per year. Course Curriculum Retail Store Manager Module 01: Introduction to Retail Management 00:22:00 Module 02: Retail Strategy 00:13:00 Module 03: Retail Buying and Merchandising 00:17:00 Module 04: Retail Pricing 00:32:00 Module 05: Supply Chain Management in Retailing 00:12:00 Module 06: The Sales Process and Dealing with Customers at the Checkout 00:10:00 Module 07: Importance of Consumer Behaviour 00:12:00 Module 08: Taking Trends and Targeting Customers Effectively 00:11:00 Module 09: The Importance of Communicating with Customers 00:18:00 Module 10: Choosing a Retail Location 00:14:00 Module 11: Retail Psychology 00:13:00 Module 12: Negotiate the Right Deal with Suppliers 00:12:00 Module 13: Develop Store Security Procedures 00:16:00 Assignment Assignment - Retail Store Manager 00:00:00

Embark on a journey to become a skilled and customer-focused retail associate through this comprehensive certificate program. Gain insights into the qualities and psychology of successful retail associates, understand consumer behavior, master effective communication, and learn to target customers strategically. Explore the sales process, checkout management, visual merchandising, in-store and exterior design, and comprehend the significance of the Consumer Rights Act. Acquire essential management skills to lead and collaborate with retail teams while ensuring store safety and compliance. Learning Outcomes: Grasp the fundamental concepts of a retail associate's role. Cultivate essential qualities required for successful retail associates. Understand the psychological aspects that influence retail interactions. Explore the impact of consumer behavior on retail strategies. Develop effective communication skills for customer interactions. Learn to identify trends and effectively target diverse customers. Master the sales process and enhance customer checkout experiences. Comprehend the Consumer Rights Act and its implications. Why buy this Retail Associate Certificate?  Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Retail Associate Certificate you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Retail Associate Certificate course is ideal for Individuals aspiring to become skilled retail associates. Current retail associates looking to enhance their skills. Customer service professionals transitioning to retail roles. Individuals seeking a comprehensive understanding of retail operations. Prerequisites This Retail Associate Certificate was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Retail Sales Associate - Average Earnings: £15,000 - £20,000 per year. Customer Service Representative - Average Earnings: £18,000 - £24,000 per year. Visual Merchandiser - Average Earnings: £20,000 - £30,000 per year. Assistant Store Manager - Average Earnings: £20,000 - £28,000 per year. Retail Supervisor - Average Earnings: £18,000 - £24,000 per year. Course Curriculum Module 01: Introduction to Retail Associate Introduction to Retail Associate 00:15:00 Module 02: Qualities of a Retail Associate Qualities of a Retail Associate 00:23:00 Module 03: Retail Psychology Retail Psychology 00:12:00 Module 04: Importance of Consumer Behaviour Importance of Consumer Behaviour 00:10:00 Module 05: The Importance of Communicating with Customers The Importance of Communicating with Customers 00:18:00 Module 06: Taking Trends and Targeting Customers Effectively Taking Trends and Targeting Customers Effectively 00:10:00 Module 07: The Sales Process and Dealing with Customers at the Checkout The Sales Process and Dealing with Customers at the Checkout 00:10:00 Module 08: Consumer Rights Act Consumer Rights Act 00:16:00 Module 09: Introduction to Visual Merchandising Introduction to Visual Merchandising 00:16:00 Module 10: In-Store Design In-Store Design 00:18:00 Module 11: Exterior Design Exterior Design 00:20:00 Module 12: Health & Safety for Retail Stores Health & Safety for Retail Stores 00:20:00 Module 13: Management Skills for Leading Your Team Management Skills for Leading Your Team 00:17:00 Assignment Assignment - Retail Associate Certificate 00:00:00