Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want From this course, you will be able to set the foundation for a successful massage business by learning the essential business strategies and marketing techniques to launch and grow your own massage practice. This course at a glance Eligible to apply for the insurance Accredited by International Practitioners of Holistic Medicine (IPHM) Accredited by CPD UK Endorsed by Quality Licence Scheme Learn what mindset is required to become a massage therapist Understand the steps to generate more clients Discover promotional elements such as images, blog posts, or reviews to market the massage business Understand how you can use bookmarks to visit the relevant websites later on Know which business setup is best for massage therapy Learn the pros and cons of each business set up such as work from home, sharing space or renting a room, or corporate massage Get acquainted with new and best ways to treat your clients Understand how you can use new methods such as apps, intake forms, or telephonic calls to communicate or follow up clients. Know how to conduct yourself professionally outside the clinic Learn the ways to increase your revenue per client. Why Starting a Massage Business Training right for you? This comprehensive Massage Business Training Course Online will broaden your knowledge on the first steps to gain potential clients. You will learn how free images and content marketing can be used to promote your massage business effectively and how bookmarks can be used to refer to relevant websites, if necessary. This engaging Staring a Massage Business Training Course Online will equip you with the different options to earn money in the massage industry and the cheapest options to start working for yourself. You will also learn new ways of treating your clients, such as the best practices to successfully answer the phone, greet the new client, and fill the intake form. By the end of the course, you will have a thorough understanding of marketing tactics to promote your massage business, different business setups convenient for you, and how to strike a chord with clients. Starting a Massage Business Training Course Details Accredited by International Practitioners of Holistic Medicine (IPHM) is a leading accredited organisation that certifies and regulates alternative therapists, healers, and training providers around the world. After completing the IPHM accredited course you will be eligible to apply for the insurance. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction It's Time to Look at Why We Need a New Mindset as Massage Therapists No..Really! I Said PDF FILE! Join Our Facebook Group. It is a Great Resource So What Do We Need to Do Differently When Treating Our Clients But What About My Relaxation Clients The 30 Day Challenge Let's Get These Steps Done First To Generate More Clients Immediately The First Steps to Success Step 1 : Your Business Cards Are Virtually Useless-Until Now Step 2 : Doing This One Thing Will Work Wonders! Just Watch and See Step 3 : Another Free Thing That Generated Our Spa a Ton of Work Step 4 :It Is Simple, Free and Another Powerful Tool for Your Spa Step 5: Free Images That You Can Use Step 6 : Bookmark This Site, You Never Know When You Will Need Them Let's Check That You Have Done All of the Steps What Business Set Up is Right for You? the Pros and Cons of Each The Different Options to Earn Money in the Massage Industry Maybe You Want to Work for Somebody Now It's Time to Get Serious The Cheapest Option to Start Working for Yourself Working From Home. Yes, You Can Sharing Space or Renting a Room, Multi Modality Businesses Corporate Massage Why Stop At Just One Method Own Your Own Business Buying Someone Existing Business Make Sure That You Do a Cost Analysis You Need to Ask Yourself These Questions to See What Would Fit You Best Your New Way of Treating Your Clients. Learn All of These Things to Become Very Successful The Key to Answering the Phone Successfully Greeting The New Client The Intake Form The Assessment An Example of the Evaluation With a Client A Closer Look at the App and How It Can Help You The Next Step-Your Findings You Will Also Give Them Aftercare Advice to Help Them More Using a Tennis Ball to Help With Muscle Pain and Trigger Points Advice on Texting-Text Neck Start Recommending This 'Miracle Cure The Importance of the Email After the Treatment This is Key to Your Client's Education, Appreciation and Your Income Set Yourself Apart From Other Therapists by Doing This What to Do When They Come Back for Their Second Massage Therapy Session An Example of How That Would Sound How to Schedule if the Person is Still in a Lot of Pain You Are Moving Better Today What to Do After They Have Finished Their 6 Treatments Let's Summarize the Key Aspects on Treating the Client What if They Say No Thanks? I Will Call You Hone Your Skills What Else You Need to Be Doing Correctly Make Sure That You Also Do These Things Correctly as Well The Posture App is Your Best Marketing Tool Conducting Yourself Professionally Outside the Clinic The Keys to a Successful Voicemail Message Making the Next Step on From the Voicemail to Make Even More Money Here Are Ways to Easily Increase Your Revenue per Client Starting a Website and a Blog What to Wear as a Massage Professional The Name of Your Place is Really Important as Well The Keys to Success on YouTube Mobile Phone -Do's and Don'ts The Reason to Start Your Client Face Down This Little Thing Can Also Make a Big Difference Using Heat to Your Advantage Be Educated and Lets Stop Saying This Because It Simply Isn't True Being Educated About When to Use Ice or Heat The Business Side of the Business Adding the Reviews to Your Promotions Don't Bombard Your VIP List Congratulations Who should take this course? This comprehensive starting a massage business training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of massage therapy. Entry Requirements There are no academic entry requirements for this starting a massage business training course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This Massage Business Training Course Online assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%. Get yourself registered with our Acupressure Massage Therapy Course and broaden your knowledge of the ancient Chinese healing art of acupressure, which uses pressure points to stimulate the body's natural healing abilities and promote overall wellness. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. 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Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
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Identifying Domestic Abuse (CPD). A good introductory seminar for anyone who wants to learn about the complex nature of domestic abuse. You will have increased knowledge of domestic abuse in general, an increased ability to identify the early signs of domestic abuse and knowledge of next steps to support.
One of the most effective ways to increase customer reach is through content marketing. Gain the skills to develop a solid content strategy for your business to yield concrete outcomes with the Diploma in Content Creation Strategies Course. This Diploma in Content Creation Strategies Course outlines the methods for creating a winning content strategy for your business. The course educates you on the escape and arrival method and mind mapping techniques. In addition, it will discuss how to create meaningful connections with your audience. Finally, you'll determine the factors for targeting an attractive market to improve brand awareness and audience experiences. Upon successful completion, you will know how to create content that supports your business goals and take your business to new heights. Learning Objectives Understand what content strategy is and why your business needs it Familiarise yourself with the best content creation tools and resources Know the process of creating resonance with content and product Broaden your understanding of attractive marketing segment Learn to create contents that support your goals Be able to create meaningful content to attract target customers Who is this Course for? This Diploma in Content Creation Strategies Course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of content creation tactics or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement Anyone interested in learning more about this subject should take this Diploma in Content Creation Strategies course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path On successfully completing the Diploma in Content Creation Strategies Course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Copywriter Content Manager Head of Content Marketing Search Manager Social Media Executive Course Curriculum Module 01: Foundations Introduction 00:04:00 Framework 00:03:00 Message 00:10:00 Module 02: Creating Your Unique Methodology Methodology 00:05:00 Escape and Arrival Method 00:16:00 Mind Mapping Method of Creating Your System 00:05:00 Note of Warning on Methodology 00:03:00 Module 03: Creating Resonance with Content & Product Importance of Meaning 00:05:00 Using Problem Statements to Create Meaning 00:03:00 Creating Meaningful Connections 00:06:00 Module 04: Market Selection for Attractive Marketing Market 00:09:00 Markers 00:08:00 Module 05: Choosing Your Modes of Delivery 6 Modes of Delivery 00:02:00 Authoring 00:03:00 Mentoring 00:03:00 Coaching 00:04:00 Speaking 00:03:00 Training 00:05:00 Facilitating 00:04:00 Something to Note 00:06:00 Module 06: Inviting Visual & Mental Participation Introduction to Models 00:07:00 Coming Up with a Model 00:07:00 Metaphors Introduction 00:06:00 4 Classes of Metaphors 00:09:00 Sourcing for Metaphors 00:06:00 Examples & Your Course Task 00:05:00 Module 07: Creating a Content Based Movement Movement 00:08:00 Module 08: Product & Content Creation Tools Content Creation Tools 00:09:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
24 Hours Left! Don't Let this Deal Slip Away - Enrol in the Sales and Marketing - QLS Endorsed Course Now! Do you understand what your consumers want? Is it essential to attempt another Sales and Marketing strategy for your brand? The answers to all these questions lie in this Sales and Marketing course. In the UK, the sales and marketing industry is a driving force, contributing over £240 billion to the economy annually. Do you want to gain expertise in strategic planning, market research, branding, and customer engagement? The Diploma in Sales and Marketing will provide you with a comprehensive understanding of the sales and marketing process, from market research and strategic planning to developing effective marketing campaigns and closing deals. You'll learn about consumer and business buying behavior, product and brand strategy, pricing tactics, and the various channels used to reach your target audience. The course also covers essential communication skills for both advertising and sales, as well as the latest trends in digital marketing. Courses Are Included In this Diploma in Sales and Marketing (Online) Training: Course 01: Diploma in Sales and Marketing (Online) Course 02: Strategic Planning and Analysis Course 03: Digital Marketing - Growth Hacking Techniques Course 04: Telemarketing & Sales Training Course 05: Diploma in Business Analysis This Diploma in Sales and Marketing at QLS Level 7 course is endorsed by The Quality Licence Scheme and accredited by CPD QS (with 200 CPD points) to make your skill development & career progression more accessible than ever! Learning Outcomes of Sales and Marketing Apply effective sales techniques to achieve targets. Develop a marketing plan to reach target audiences. Implement strategies to build and manage customer relationships. Analyse market research data to inform marketing decisions. Evaluate and select appropriate marketing channels. Develop and deliver persuasive sales presentations. Invest in your professional growth and embark on a rewarding career path that blends creativity, strategic thinking, and a deep understanding of customer needs. Sign up today and take the first step towards achieving your career goals! Why Choose Our Sales and Marketing Course: Get instant access to this Sales and Marketing course. Learn Sales and Marketing from anywhere in the world Our Sales and Marketing is affordable and simple to understand Sales and Marketing course is entirely online, with interactive lessons with voiceover audio Lifetime access to the Sales and Marketing course materials Sales and Marketing comes with 24/7 tutor support The profitability or failure of a business is determined by the functionality of the Sales and Marketing department. Sales and marketing is the process used to develop and sustain demand, relevance, brand, competitiveness, and other factors of sales and marketing. Without sales and marketing, your brand would be prone to failure due to a lack of sales and revenue. This Sales and marketing training entails a deep dive into consumer perceptions, buyer personas, communication, analytics, and so much more. Assessment Process of Sales and Marketing Assignment and MCQ-Based 60% Marks to pass Instant Assessment Certificates Offered in Sales and Marketing QLS-endorsed certificate CPD-Approved Certificate CPD 200 CPD hours / points Accredited by CPD Quality Standards Module 01: Basics 28:51 1: Basics of Marketing 28:51 Module 02: The Process 35:56 2: The Marketing Process 35:56 Module 03: Strategic Planning 50:32 3: Strategic Marketing 50:32 Module 04: Market Environment 21:19 4: Marketing Environment 21:19 Module 05: Market Segmentations 39:53 5: Market Segmentations 39:53 Module 06: Consumer Buying Behaviour 57:33 6: Consumer Buying Behaviour 57:33 Module 07: Business Markets and Buying Behaviour 37:41 7: Business Markets and Buying Behaviour 37:41 Module 08: Market Research 38:52 8: Marketing Research 38:52 Module 09: Product Strategy 43:22 9: Product Strategy 43:22 Module 10: Branding Strategy 31:59 10: Branding Strategy 31:59 Module 11: Product Life Cycle 23:50 11: Product Life Cycle 23:50 Module 12: Pricing Strategy 1:00:21 12: Pricing Strategy 1:00:21 Module 13: Channels 53:31 13: Marketing Channels 53:31 Module 14: Integrated Communications 47:57 14: Integrated Marketing Communications 47:57 Module 15: Advertising and Sales Promotion 48:08 15: Advertising and Sales Promotion 48:08 Module 16: Personal Selling and Public Relations 1:00:48 16: Personal Selling and Public Relations 1:00:48 Module 17: Direct and Digital Marketing 47:07 17: Direct and Digital Marketing 47:07 Assessment (Optional) 02:00 18: Assignment On - Advanced Diploma in Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 19: Order Your CPD Certificate 01:00 20: Order Your QLS Endorsed Certificate 01:00 Course Completion 01:00 21: Course Completion 01:00 Free Course No 01: Strategic Planning and Analysis 1:55:03 22: Module 01: An Introduction to Strategic Planning 08:25 23: Module 02: Development of a Strategic Plan 15:12 24: Module 03: Strategic Planning for Marketing 08:01 25: Module 04: Strategic and Marketing Analysis 09:25 26: Module 05: Internal Analysis 15:54 27: Module 06: External Analysis 15:03 28: Module 07: Market Segmentation, Targeting and Positioning 11:55 29: Module 08: Approaches to Customer Analysis 15:09 30: Module 09: Approaches to Competitor Analysis 15:59 Free Course No 02: Digital Marketing - Growth Hacking Techniques 2:53:20 31: Module 01: Fundamentals of Digital Marketing 18:15 32: Module 02: Growth Hacking 12:36 33: Module 03: Customer Journey 12:57 34: Module 04: Content Marketing 13:20 35: Module 05: SEO (Search Engine Optimisation) 15:47 36: Module 06: E-Mail Marketing 19:02 37: Module 07: Facebook Marketing 17:56 38: Module 08: Instagram Marketing 20:22 39: Module 09: Twitter Marketing 13:43 40: Module 10: Youtube Marketing 15:27 41: Module 11: Mobile Marketing 13:55 Free Course No 03: Telemarketing & Sales Training 1:47:40 42: Module 01: Introduction to Tele Sales Executive Training 06:42 43: Module 02: All About Telemarketing 04:40 44: Module 03: Elevate Sales on Telephone 06:46 45: Module 04: Prospective Telephone-Sales Expert 06:21 46: Module 05: The Right Words and Phrases to Use on a Sales Call 05:36 47: Module 06: Preparing the Call 06:32 48: Module 07: Opening the Call 07:54 49: Module 08: Structuring the Call 06:20 50: Module 09: Verbal Communication Skills 12:11 51: Module 10: Dealing with Objections 12:11 52: Module 11: Closing the Sale/ Gaining Commitment 09:16 53: Module 12: Dealing with Rejection 06:58 54: Module 13: Close a Sale Call 06:43 55: Module 14: Increasing your Earnings by Expanding Sales 09:30 Free Courses No 04: Diploma in Business Analysis 3:08:23 56: Module 01: Introduction to Business Analysis 11:20 57: Module 02: Business Processes 26:35 58: Module 03: Business Analysis Planning and Monitoring 17:11 59: Module 04: Strategic Analysis and Product Scope 19:17 60: Module 05: Solution Evaluation 16:49 61: Module 06: Investigation Techniques 27:05 62: Module 07: Ratio Analysis 16:18 63: Module 08: Stakeholder Analysis and Management 15:10 64: Module 09: Process Improvement with Gap Analysis 12:55 65: Module 10: Documenting and Managing Requirements 16:07 66: Module 11: Career Prospect as a Business Analyst in the UK 09:36 Who is this course for? Anyone interested in learning more about the topic is advised to take this course. This course is ideal for: Career changers Business owners Marketing professionals Sales representatives After completing this course, anyone can later enrol in these courses: NCFE Level 3 Diploma in Skills for Business: Sales and Marketing Level 4 Diploma in Sales and Marketing Management (RQF) Level 2 Award in Underage Sales Prevention (RQF) Level 5 Certificate in Sales (RQF) Level 4 Diploma in Sales and Marketing Management (RQF) Level 2 Award in Underage Sales Prevention (RQF) Level 5 Certificate in Sales (RQF) Requirements There are no requirements for enroling in this Sales and Marketing course. Career path Take this Sales and Marketing training to broaden your career opportunities. Sales Manager Marketing Manager Account Executive Business Development Entrepreneur Certificates Certificate Accredited by CPDQS Digital certificate - Included Free for the title course only. Advanced Diploma in Marketing at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion Endorsed Certificate of Achievement from the Quality Licence Scheme After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)
This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary