227 Courses

Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field.  The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand.  And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Marketing Principles course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Marketing Principles course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Marketing Principles course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00

This course helps you prepare for your CISSP certification. In this course, we will be discussing CISSP®? Certification Domain 4: Communication and Network Security. This course focuses on how our network and communications channels work and how to protect them. Domain 4 makes up 13% of the weighted exam questions.

Duration 5 Days 30 CPD hours This course is intended for Ideal candidates are IT Professionals who deploy small-to-medium scale enterprise network solutions based on Aruba products and technologies. Overview After you successfully complete this course, expect to be able to: Explain Networking Fundamentals Describe and review the Aruba Switching portfolio with customers Install and configure devices running the ArubaOS-CX Network Operating System Describe and configure VLANs Explain, describe and configure Spanning Tree Protocol Understand when to use VRRP and how to configure it Explain and configure Link Aggregation Understand and configure IP Routing Explain IP Subnetting Understand and configure OSPFv2 - Single Area Describe and configure Switch Stacking using VSF Configuration of Aruba solutions using Secure Management and Maintenance methodologies Manage, monitor, administer and operate Aruba solutions using Aruba's NetEdit tool This course teaches you the fundamental skills necessary to configure and manage modern, open standards-based networking solutions using Aruba's OS-CX routing and switching technologies. This course consists of approximately 60% lecture and 40% hands-on lab exercises to help you learn how to implement and validate small to medium enterprise network solutions. This 5-day course prepares candidates for the Aruba Certified Switching Associate exam.In this course, participants learn about ArubaOS-CX switch technologies including multi-layer switches. You will also learn about broadcast domains and Virtual Local Area Networks (VLANs); secure management protocols such as AAA, SSH, HTTPS, and Dynamic Segmentation using Aruba's Role-Based Access Control (RBAC); availability technologies such as Multiple Spanning Tree Protocol (MSTP); link aggregation techniques including Link Aggregation Control Protocol (LACP) and switch virtualization with Aruba?s Virtual Switching Framework (VSF). Static and dynamic IP routing protocols such as Open Shortest Path First (OSPF) are also covered. Network Fundamentals What is a network? What is a Protocol? OSI Reference Model Encapsulation, frames, packets, segments Layer 2 to Layer 7 headers Media, cabling, Ethernet/wifi headers Binary/Hex/Decimal theory and conversion TCP/IP Stack (IP addressing & Transport Protocols TCP/UDP) Types of traffic: Unicast, Broadcast, Multicast TCP/IP Stack Overview Ethernet frames IPv4 Header TCP Header ? Three-way Handshake TCP Header ? Sequence Numbers TCP Header ? Port Numbers TCP Header UPD Header Basic Networking with Aruba Solutions Networking devices: Switches, Routers, Multilayer Switches, APs, Mobility Controllers, Firewalls, Servers (HTTP, DHCP, DNS, Telnet, FTP) 2-Tier vs 3-Tier hierarchy Switching Portfolio (AOS switches & AOS-CX switches) is this introducing both portfolio on a couple of slide and few slides on AOS-CX hardware architecture, software architecture and intro to NAE high level. Introduction to AOS-CX and feature set Port numbering Accessing Aruba OS-CX CLI Prompt modes/levels and navigation Context sensitive help Show logs, configuration, interfaces, transceivers, flash, version Hostname/interface name, enabling interfaces Link Layer Discovery Protocol ICMP and reachability testing tools: Ping and Traceroute PoE (standards one slide and what we support and one or two slide on configuration and verifications.) VLANs Broadcast/collision domains VLAN benefits VLAN creation DHCP server configuration in switches (optional) 802.1Q tagging Switchports vs. Routed ports MAC address table ARP table Packet Delivery part 1 Spanning Tree Protocol Redundant network L2 loops 802.1D Common Spanning Tree 802.1s 802.1w overview 802.1w load balancing 802.1w region configuration Link Aggregation Static Aggregation LACP Load Balancing IP Routing - Part 1 Default Gateway DHCP IP Helper Address IP Routing Service Inter-VLAN routing Packet Delivery Part 2 Need for layer 3 redundancy Introduction to VRF VRRP VRRP overview VRRP basic operation VRRP failover and preempt VRRP and MSTP coordination IP Routing - Part 2 Subnetting CIDR Static routes Administrative Distance Floating routes Scalability issues IP Routing - Part 3 IGP vs EGP Distance Vector vs Link State OSPF Router-ID and Hello Messages Passive interfaces States DR and BDR LSDB: LSA 1 and 2 Path selection and convergence Using cost to manipulate routes Stacking Control Plane, Management Plane, and Data Plane Introduction to Stacking technologies Stacking Benefits Centralized control and management plane Distributed Data Plane and Distributed Link Aggregation VSF VSF requirements VSF Link and member roles VSF member IDs and port numbers VSF Configuration VSF Provisioning use cases Tracing Layer 2 traffic: Unicast Tracing Layer 2 traffic: Broadcast, Multicast, and Unknown Unicast VSF Failover and OSFP Graceful-Restart VSF Link failure without MAD MAD VSX Introduction Secure Management and Maintenance OOBM port Management VRF Secure Management Protocols: AAA, SSH, HTTPS, RBAC Radius-based management auth (VSA) SNMP Web interface Configuration file management (Backup, restore, checkpoint and roll back) Operating System image management (backup and restore) Factory default/password recovery AOS-CX Management tools Intro to NetEdit NetEdit installation Basic monitoring with NetEdit AOS-CX Mobile App Additional course details: Nexus Humans Aruba OS-CX Switching Fundamentals, Rev. 20.21 training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Aruba OS-CX Switching Fundamentals, Rev. 20.21 course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. Understanding these positioning strategies is critical to creating a strong brand identity. In marketing assignments, you’ll often be asked to develop a positioning strategy that fits with a company’s overall marketing goals and customer expectations. Struggling with positioning concepts? Segmenting Positioning Assignment Help can offer you the in-depth knowledge and practical advice needed to navigate these assignments successfully. How to Apply Segmenting and Positioning in Real-World Marketing Applying segmentation and positioning in the real world goes beyond theory. It requires critical thinking, creativity, and analytical skills to develop a marketing strategy that truly speaks to the target audience. Here’s how you can apply these concepts effectively: Conduct Thorough Market Research: Understanding your target audience through research is the foundation of both segmentation and positioning. Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.

*** Don't Spend More; Spend Smart*** Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now In the ever-evolving world of marketing, staying ahead of the competition is crucial for career success. The Sales and Marketing Training course is designed to provide you with cutting-edge marketing strategies and essential skills needed to thrive in today's competitive market. Whether you want to boost your digital marketing knowledge, improve social media marketing techniques, or master content marketing, this course will help you achieve your goals. Throughout the programme, you'll gain hands-on knowledge of SEO, email marketing, and consumer psychology to enhance your ability to connect with customers and increase sales. Learn how to create targeted marketing campaigns, optimize brand visibility, and analyze market trends to make data-driven decisions that improve performance. This course is ideal for professionals looking to expand their marketing expertise or pursue a career in sales and marketing management. Gain a competitive edge, develop advanced marketing skills, and take your career to new heights. Along with this Sales and Marketing course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Bundle Consists of the following Premium courses: Course 01: Sales & Selling Management Course Course 02: Sales Negotiation Training Course 03: Telesales Executive Training Course 04: Marketing Fundamentals Course 05: Strategic Planning and Analysis for Marketing Course 06: Digital Marketing Course 07: SEO - Search Engine Optimisation Level 5 Course 08: Retail Management - Level 5 Course 09: Customer Relationship Management Course 10: Sales: Psychology of Customers Course 11: Basic Product Management Course 12: Product Photography Course 13: Commercial Law 2021 Course 14: Public Speaking and Presentation Skill Course Learning Outcomes: Upon completing the Sales and Marketing Training course, you will be able to: Develop and implement effective marketing strategies and sales techniques to drive business growth. Understand and apply the principles of consumer psychology and marketing analytics to influence purchasing decisions and improve sales. Utilise digital marketing tools and techniques, including social media marketing, email marketing, and SEO, to enhance brand visibility and reach. Create and execute compelling content marketing campaigns that engage target audiences and boost conversions. Analyze sales data, marketing performance, and market trends to optimize marketing efforts and improve decision-making processes. Manage customer relationships and improve communication through relationship marketing to increase sales and customer retention. Key Features of the Course: FREE Sales and Marketing Training CPD-accredited certificate Get a free student ID card with Sales and Marketing Training training (£10 applicable for international delivery) Lifetime access to the Sales and Marketing Training course materials The Sales and Marketing Training program comes with 24/7 tutor support Get instant access to this Sales and Marketing Training course Learn Sales and Marketing Training training from anywhere in the world The Sales and Marketing Training training is affordable and simple to understand The Sales and Marketing Training training is an entirely online Description: The Sales and Marketing Training course equips you with the essential skills and knowledge to excel in the dynamic world of marketing. From mastering digital marketing and social media marketing to understanding consumer psychology and content marketing, this comprehensive course covers all aspects of marketing strategies that drive sales and business growth. You will learn how to create impactful marketing campaigns, optimize brand visibility, and analyze market data to make informed decisions. Whether you're looking to advance in your current role or pursue a new career in marketing management, this course will give you the tools to succeed in today’s competitive landscape. Enrol in this Sales and Marketing Training course today and start your journey to becoming a successful marketing professional or sales expert! ★★★ Course Curriculum of Sales and Marketing Training Bundle ★★★ Course 01: Sales & Selling Management Course Module 01: Understanding the Talk Module 02: Getting Prepared to Make the Call Module 03: Creative Openings Module 04: Making Your Pitch Module 05: Handling Objections Module 06: Sealing the Deal Module 07: Following Up Module 08: Setting Goals Module 09: Managing Your Data Module 10: Using a Prospect Board Course 02: Sales Negotiation Training Course 03: Telesales Executive Training Course 04: Marketing Fundamentals Course 05: Strategic Planning and Analysis for Marketing Course 06: Digital Marketing Course 07: SEO - Search Engine Optimisation Level 5 Course 08: Retail Management - Level 5 Course 09: Customer Relationship Management Course 10: Sales: Psychology of Customers Course 11: Basic Product Management Course 12: Product Photography Course 13: Commercial Law 2021 Course 14: Public Speaking and Presentation Skill Course How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free Hard Copy Certificate: Free CPD 140 CPD hours / points Accredited by CPD Quality Standards Requirements There is no time limit for completing thiscourse; it can be studied in your own time at your own pace. Career path Elevate your professional journey with Sales and Marketing Training. This comprehensive course opens doors to a wide range of career opportunities in the dynamic world of marketing. Explore these exciting roles: Marketing Manager: £30,000 - £55,000 Digital Marketing Specialist: £25,000 - £45,000 Social Media Marketing Manager: £22,000 - £40,000 SEO Specialist: £24,000 - £42,000 Content Marketing Manager: £28,000 - £50,000 Email Marketing Specialist: £23,000 - £38,000 PPC Marketing Specialist: £26,000 - £42,000 Certificates Digital certificate - Included Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Sales & Selling Management Course) absolutely Free! Other hard-copy certificates are available for £14.99 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

24 Hours Left! Don't Let this Deal Slip Away - Enrol in the Sales and Marketing - QLS Endorsed Course Now! Do you understand what your consumers want? Is it essential to attempt another Sales and Marketing strategy for your brand? The answers to all these questions lie in this Sales and Marketing course. In the UK, the sales and marketing industry is a driving force, contributing over £240 billion to the economy annually. Do you want to gain expertise in strategic planning, market research, branding, and customer engagement? The Diploma in Sales and Marketing will provide you with a comprehensive understanding of the sales and marketing process, from market research and strategic planning to developing effective marketing campaigns and closing deals. You'll learn about consumer and business buying behavior, product and brand strategy, pricing tactics, and the various channels used to reach your target audience. The course also covers essential communication skills for both advertising and sales, as well as the latest trends in digital marketing. Courses Are Included In this Diploma in Sales and Marketing (Online) Training: Course 01: Diploma in Sales and Marketing (Online) Course 02: Strategic Planning and Analysis Course 03: Digital Marketing - Growth Hacking Techniques Course 04: Telemarketing & Sales Training Course 05: Diploma in Business Analysis This Diploma in Sales and Marketing at QLS Level 7 course is endorsed by The Quality Licence Scheme and accredited by CPD QS (with 200 CPD points) to make your skill development & career progression more accessible than ever! Learning Outcomes of Sales and Marketing Apply effective sales techniques to achieve targets. Develop a marketing plan to reach target audiences. Implement strategies to build and manage customer relationships. Analyse market research data to inform marketing decisions. Evaluate and select appropriate marketing channels. Develop and deliver persuasive sales presentations. Invest in your professional growth and embark on a rewarding career path that blends creativity, strategic thinking, and a deep understanding of customer needs. Sign up today and take the first step towards achieving your career goals! Why Choose Our Sales and Marketing Course: Get instant access to this Sales and Marketing course. Learn Sales and Marketing from anywhere in the world Our Sales and Marketing is affordable and simple to understand Sales and Marketing course is entirely online, with interactive lessons with voiceover audio Lifetime access to the Sales and Marketing course materials Sales and Marketing comes with 24/7 tutor support The profitability or failure of a business is determined by the functionality of the Sales and Marketing department. Sales and marketing is the process used to develop and sustain demand, relevance, brand, competitiveness, and other factors of sales and marketing. Without sales and marketing, your brand would be prone to failure due to a lack of sales and revenue. This Sales and marketing training entails a deep dive into consumer perceptions, buyer personas, communication, analytics, and so much more. Assessment Process of Sales and Marketing Assignment and MCQ-Based 60% Marks to pass Instant Assessment Certificates Offered in Sales and Marketing QLS-endorsed certificate CPD-Approved Certificate CPD 200 CPD hours / points Accredited by CPD Quality Standards Module 01: Basics 28:51 1: Basics of Marketing 28:51 Module 02: The Process 35:56 2: The Marketing Process 35:56 Module 03: Strategic Planning 50:32 3: Strategic Marketing 50:32 Module 04: Market Environment 21:19 4: Marketing Environment 21:19 Module 05: Market Segmentations 39:53 5: Market Segmentations 39:53 Module 06: Consumer Buying Behaviour 57:33 6: Consumer Buying Behaviour 57:33 Module 07: Business Markets and Buying Behaviour 37:41 7: Business Markets and Buying Behaviour 37:41 Module 08: Market Research 38:52 8: Marketing Research 38:52 Module 09: Product Strategy 43:22 9: Product Strategy 43:22 Module 10: Branding Strategy 31:59 10: Branding Strategy 31:59 Module 11: Product Life Cycle 23:50 11: Product Life Cycle 23:50 Module 12: Pricing Strategy 1:00:21 12: Pricing Strategy 1:00:21 Module 13: Channels 53:31 13: Marketing Channels 53:31 Module 14: Integrated Communications 47:57 14: Integrated Marketing Communications 47:57 Module 15: Advertising and Sales Promotion 48:08 15: Advertising and Sales Promotion 48:08 Module 16: Personal Selling and Public Relations 1:00:48 16: Personal Selling and Public Relations 1:00:48 Module 17: Direct and Digital Marketing 47:07 17: Direct and Digital Marketing 47:07 Assessment (Optional) 02:00 18: Assignment On - Advanced Diploma in Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 19: Order Your CPD Certificate 01:00 20: Order Your QLS Endorsed Certificate 01:00 Course Completion 01:00 21: Course Completion 01:00 Free Course No 01: Strategic Planning and Analysis 1:55:03 22: Module 01: An Introduction to Strategic Planning 08:25 23: Module 02: Development of a Strategic Plan 15:12 24: Module 03: Strategic Planning for Marketing 08:01 25: Module 04: Strategic and Marketing Analysis 09:25 26: Module 05: Internal Analysis 15:54 27: Module 06: External Analysis 15:03 28: Module 07: Market Segmentation, Targeting and Positioning 11:55 29: Module 08: Approaches to Customer Analysis 15:09 30: Module 09: Approaches to Competitor Analysis 15:59 Free Course No 02: Digital Marketing - Growth Hacking Techniques 2:53:20 31: Module 01: Fundamentals of Digital Marketing 18:15 32: Module 02: Growth Hacking 12:36 33: Module 03: Customer Journey 12:57 34: Module 04: Content Marketing 13:20 35: Module 05: SEO (Search Engine Optimisation) 15:47 36: Module 06: E-Mail Marketing 19:02 37: Module 07: Facebook Marketing 17:56 38: Module 08: Instagram Marketing 20:22 39: Module 09: Twitter Marketing 13:43 40: Module 10: Youtube Marketing 15:27 41: Module 11: Mobile Marketing 13:55 Free Course No 03: Telemarketing & Sales Training 1:47:40 42: Module 01: Introduction to Tele Sales Executive Training 06:42 43: Module 02: All About Telemarketing 04:40 44: Module 03: Elevate Sales on Telephone 06:46 45: Module 04: Prospective Telephone-Sales Expert 06:21 46: Module 05: The Right Words and Phrases to Use on a Sales Call 05:36 47: Module 06: Preparing the Call 06:32 48: Module 07: Opening the Call 07:54 49: Module 08: Structuring the Call 06:20 50: Module 09: Verbal Communication Skills 12:11 51: Module 10: Dealing with Objections 12:11 52: Module 11: Closing the Sale/ Gaining Commitment 09:16 53: Module 12: Dealing with Rejection 06:58 54: Module 13: Close a Sale Call 06:43 55: Module 14: Increasing your Earnings by Expanding Sales 09:30 Free Courses No 04: Diploma in Business Analysis 3:08:23 56: Module 01: Introduction to Business Analysis 11:20 57: Module 02: Business Processes 26:35 58: Module 03: Business Analysis Planning and Monitoring 17:11 59: Module 04: Strategic Analysis and Product Scope 19:17 60: Module 05: Solution Evaluation 16:49 61: Module 06: Investigation Techniques 27:05 62: Module 07: Ratio Analysis 16:18 63: Module 08: Stakeholder Analysis and Management 15:10 64: Module 09: Process Improvement with Gap Analysis 12:55 65: Module 10: Documenting and Managing Requirements 16:07 66: Module 11: Career Prospect as a Business Analyst in the UK 09:36 Who is this course for? Anyone interested in learning more about the topic is advised to take this course. This course is ideal for: Career changers Business owners Marketing professionals Sales representatives After completing this course, anyone can later enrol in these courses: NCFE Level 3 Diploma in Skills for Business: Sales and Marketing Level 4 Diploma in Sales and Marketing Management (RQF) Level 2 Award in Underage Sales Prevention (RQF) Level 5 Certificate in Sales (RQF) Level 4 Diploma in Sales and Marketing Management (RQF) Level 2 Award in Underage Sales Prevention (RQF) Level 5 Certificate in Sales (RQF) Requirements There are no requirements for enroling in this Sales and Marketing course. Career path Take this Sales and Marketing training to broaden your career opportunities. Sales Manager Marketing Manager Account Executive Business Development Entrepreneur Certificates Certificate Accredited by CPDQS Digital certificate - Included Free for the title course only. Advanced Diploma in Marketing at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion Endorsed Certificate of Achievement from the Quality Licence Scheme After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)

A higher level diploma programme which analyzes and researches the responsibilities, duty of the manager, which makes them capable of being qualified enough to work in air station management. This Level 5 Diploma in Airport Management course includes all the knowledge about how to serve in this Airline station and make a career out of it. The role of an air station manager is huge, and there is a high demand for air station managers. Also it is a very unique profession. This Level 5 Diploma in Airport Management course will provide you with all of the essential skills to become an effective manager. Air station Managers are an essential part of any airport and are tasked with ensuring the maintenance of terminals, runways, and other buildings, as well as ensuring that everything within the air station is up to standard. Moreover, This Level 5 Diploma in Airport Management course will also educate the students overseeing all shift activities, including the coordination and collaboration of all functions, to ensure work is done in a consistent manner with air station rules, procedures, and regulations, and to ensure the safety and security of passengers, tenants, and employees. Through this Level 5 Diploma in Airport Management course, you will learn about the latest international and national aviation law and regulations. Whether you're a management consultant or an entry-level employee on the front lines, you can still improve your career and professional objectives no matter where you are. Moreover, a higher education empowers you with the appropriate equipment to move ahead. This Level 5 Diploma in Airport Management course is an essential step in staying competitive and developing your capabilities. Taking educational training can assist you in staying on track. This Level 5 Diploma in Airport Management course teaches you how to meet the unique and dynamic demands of today's global air station environment. You will learn how to respond quickly and decisively to an emergency and demonstrate the passenger boarding system procedures. However This Level 5 Diploma in Airport Management course is not a one-time event; the knowledge and education you will gain from here will continue to strengthen throughout your career. Additionally, it will also teach you about appreciation and encourage Teamwork, which will help the relationships that you have with your co-workers and how you are going to maintain transparency. Learning Outcomes After completing this Level 5 Diploma in Airport Management course, learner will be able to: Gain a thorough understanding of Aviation Law and Regulation Gain a solid understanding of Aviation Economics and Forecasting Gain in-depth knowledge about Airfield Design, Configuration and Management Understand Airport Systems Planning and Design Understand Airport Management and Performance Understand Airport-Airline Relationship Understand Airline Business Models Understand Airline Pricing Strategies Understand Airline Scheduling and Disruption Management Understand Airline Passengers Understand Aviation Safety and Security Understand Airspace and Air Traffic Management Understand Air Cargo and Logistics Understand Airlines, Information Communication Technology and Social Media Understand Human Resource Management and Industrial Relations Understand Air Transport Marketing Understand Air Transport in Remote Regions Why Choose Level 5 Diploma in Airport Management Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the course. ***Others Benefits of Level 5 Diploma in Airport Management Course Free One PDF Certificate Lifetime Access Unlimited Retake Exam Tutor Support [ Note: Free PDF certificate will provide as soon as completing the Level 5 Diploma in Airport Management course ] This Level 5 Diploma in Airport Management course will also focus on the Consistency, reliability and Trustworthiness qualities you are going to need in order to become a successful air station manager. If you appreciate taking charge and managing a situation to ensure its success and also ensure that everything runs well. This Level 5 Diploma in Airport Management course is an excellent way to broaden your knowledge and to make you qualify for a position in air station management. This course is a wonderful opportunity to expand your knowledge. This online Level 5 Diploma in Airport Management course is structured into modules and submodules to make it easier for learners to grasp the concept. Beginning with important information and progressing to the most advanced level. This Level 5 Diploma in Airport Management course can help you achieve your goals and prepare you for a rewarding career. Continuing professional development guarantees that users remain knowledgeable and competent in your profession while also equipping you the essential skills to help you progress in your profession. This Level 5 Diploma in Airport Management course also includes the facilities, the importance of safety, how this air station plays an important role in the air transportation system, and other important air station related issues. There has never been a better time to start or advance your knowledge. So, enroll in our Level 5 Diploma in Airport Management course today and equip yourself with the essential skills to set yourself up for success! Detailed Course Curriculum *** Level 5 Diploma in Airport Management *** Module 1: Aviation Law and Regulation Air Law Aviation Law International Air Law Sovereignty of Territorial Airspace The International Civil Aviation Organisation (ICAO) The Warsaw Convention 1929 Globalisation of Aviation Module 2: Aviation Economics and Forecasting The Aviation Value Chain Airline Markets: Demand Airline Markets: Supply Airline Profit, Yield and Unit Costs Alliances Demand and Demand Forecasting Module 3: Airfield Design, Configuration and Management The Airfield and Its Components Runways Runway Configuration and Capacity Other Factors that Affect Runway Capacity Runway Demand Management Runway Development Taxiway Design Aprons and the Landside Interface Airfield Management Aerodrome Safeguarding Module 4: Airport Systems Planning and Design Forecasts are 'Always' Wrong Flexibility is Essential Airports are Part of a Competitive Air Transport System Measures of Airport 'Capacity' can be Very Misleading Queues are at the Heart of Airport Operations Module 5: Airport Management and Performance Airport Ownership and the Changing Operating Environment Airport Performance Managing Runway Capacity Future Challenges Module 6: The Airport-Airline Relationship The Airport-Airline Relationship The Changing Nature of the Airport-Airline Relationship Airport Perspectives on the Airport-Airline Relationship Airline Perspectives on the Airport-Airline Relationship Module 7: Airline Business Models Airline Business Models The FSNC Response Strategic Alliances Non-aligned Carriers Airline Failure Module 8: Airline Pricing Strategies Pricing Revenue Management Pricing Strategies of FSNCs and LCCs Point-to-Point Revenue Management Connecting Passenger Revenue Management Other Revenue Management Considerations Contribution of Ancillary Revenue to Total Revenue The Impact of the Internet Emerging Trends in Airline Pricing Module 9: Airline Passengers Passenger Segmentation Passenger Value Passenger Retention Airline Alliances Challenges of Frequent Flyer Programmes: Induced Disloyalty Module 10: Airline Scheduling and Disruption Management Airline Schedule Planning and Resource Utilisation Flight Schedule Generation and Travel Demand Fleet Assignment and Aircraft Routing Crew Scheduling Operational Uncertainties and Disruption Management Module 11: Airline Finance Sources of Airline Finance Financial Statements Financial Ratios Financial KPIs Financial Risk Management Financial Failure Module 12: Aviation Safety and Security Aviation Safety Safety Statistics and Trends Accidents by Flight Phase Accident Rates by Aircraft Types Type of Service Accident Costs Accident Causation Models Safety Management Systems (SMSs) Safety Culture Aviation Security Terrorist Attacks Against Aircraft Airline Security Airport Security Module 13: Airspace and Air Traffic Management Airspace The Structure and Classification of Airspace The Rules of the Air Airspace Charts Air Traffic Services (ATS) ATC Technologies Air Traffic Management (ATM) The Future Barriers to Change Module 14: Aircraft Manufacturing and Technology Industrial Location of Aircraft OEMs Industrial Offsets New Technology Global Shifts in Commercial Aircraft Manufacturing Future Trends Module 15: Air Cargo and Logistics The Business Case for Air Cargo Characteristics of Air Cargo The Air Cargo Industry Global Air Cargo Operations Specialised Air Cargo Airports as Air Cargo Logistics Nodes Air Cargo: Challenges and Opportunities The Future of Air Cargo Module 16: Airlines, Information Communication Technology and Social Media What is ICT? Airlines and ICT Airlines Online: The Impact of the Internet Social Media Business Strategy and Corporate Control Functions Flight Operations Functions The Future Module 17: Environmental Impacts and Mitigation Air Transport and the Environment The Environmental Impacts of Air Transport Global Impacts Local Impacts Environmental Mitigation Strategies Environmental Policy Assessment Module 18: Human Resource Management and Industrial Relations People Management in the Airline Industry Liberalisation, Industry Crises and LCCs Contemporary People Management in Civil Aviation An Alternative Approach to People Management Module 19: Air Transport Marketing Principles of Air Transport Marketing Principles of Engagement Marketing Marketing Through Mobile Technologies Module 20: Air Transport in Remote Regions Market Segments of Air Services to Remote Regions Management Challenges of Providing Air Services to Remote Regions Aircraft Types and Operational Considerations Financial Viability, Franchising, Public Subsidies and PSO Routes The Future Assessment Method After completing each module of the Level 5 Diploma in Airport Management course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Once you complete all the modules in this manner, you will be qualified to request your certification. Certification After completing the MCQ/Assignment assessment for Level 5 Diploma in Airport Management course, you will be entitled to a Certificate of Completion from Training Tale. It will act as proof of your extensive professional development. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? The Level 5 Diploma in Airport Management program is ideal for energetic people who want to improve their professional skills and prepare for the job of their dreams! This course is also suitable for those who want to gain in-depth knowledge on this subject and stay up to date with the latest information. Requirements There are no specific requirements for Level 5 Diploma in Airport Management course because it does not require any advanced knowledge or skills. Career path With the help of the Level 5 Diploma in Airport Management course, you will be able to seek several promising career opportunities, such as: Airport Manager Aviation Project Manager Air Traffic Services Manager Certificates Certificate of completion Digital certificate - Included

Overview This comprehensive course on Business Strategy Planning will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 24 sections • 163 lectures • 14:21:00 total length •Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00 •Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00 •Quickfire Strategy Quiz - My 'Answers': 00:10:00 •How to get the most from this Course: 00:09:00 •Using the Course Map Matrix: 00:06:00 •Guide to the Course Assignments: 00:04:00 •Download All Course Materials Here: 00:03:00 •Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00 •Business Strategy to Business Plan: 00:04:00 •What do we mean by Business Strategy?: 00:02:00 •What is a Business Plan?: 00:06:00 •What do we mean by Corporate Strategy?: 00:07:00 •Should You Be Creating Shareholder Value?: 00:07:00 •Introduction to Strategic Management: 00:06:00 •Section Introduction: The Value of Strategic Analysis: 00:01:00 •Strategic Analysis - The First Step: 00:02:00 •What is Strategic Analysis?: 00:05:00 •Frameworks for Strategic Analysis: 00:10:00 •Strategic Analysis Frameworks Case Study: Apple: 00:11:00 •Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00 •Why are these Business Models important?: 00:02:00 •The Story of the Hedgehog and the Fox: 00:03:00 •Why are Management Theories Useful in Business Strategy?: 00:09:00 •SWOT Analysis: 00:05:00 •Introduction to Michael Porter's Five Forces Model: 00:06:00 •Lafley and Martin Five Step Strategy Model: 00:06:00 •The 5Cs Model: 00:06:00 •What is PEST or Broad Factors Analysis?: 00:05:00 •PESTEL Analysis: 00:05:00 •Ansoff Matrix: 00:07:00 •Value Chain: 00:05:00 •Business Model Synthesis: 00:08:00 •Black Swan Events - Coronavirus: 00:05:00 •Section Introduction: Critical Evaluation of Leadership: 00:01:00 •Vision and Leadership - Starting at the Top: 00:06:00 •What Skills Are We Looking For In Management?: 00:07:00 •What is the Purpose of a Vision Statement?: 00:03:00 •Section Introduction: Products Services and Competitive Advantage: 00:02:00 •What do we mean by Products and Services: 00:03:00 •Why Product Differentiation is Critical: 00:05:00 •Product Diversification in Business Strategy: 00:06:00 •How Does Quality Management fit into your Business Strategy?: 00:04:00 •What do we mean by Competitive Advantage?: 00:06:00 •Bowman's Strategic Clock - Strategic Positioning: 00:09:00 •Products, Services and Technology in the Business Plan: 00:06:00 •Section Introduction: Competition - Know Your Enemy: 00:02:00 •Competitor Analysis: 00:05:00 •BCG Matrix: 00:06:00 •Competitors and Competitive Forces: 00:10:00 •Competitive Intensity: 00:09:00 •Industry Life Cycle: 00:05:00 •Competition - Business Plan Tie In: 00:02:00 •Section Introduction: Industry, Markets and Competition: 00:02:00 •What do we mean by External Strategic Analysis: 00:09:00 •How Does Industry Analysis Help?: 00:05:00 •Conducting PEST or Broad Factors External Analysis: 00:11:00 •What are the Business and Funding Life Cycles?: 00:10:00 •Value Chains: Connecting Companies to their External Environment: 00:08:00 •Addressing the Total Addressable Market (TAM): 00:05:00 •Market Segmentation: Choosing Customers: 00:07:00 •Bargaining Power of Suppliers: 00:06:00 •Bargaining Power of Customers/Buyers: 00:06:00 •Business Plan: Industry, Markets and Competition: 00:04:00 •Section Introduction - Operations and Customer Management: 00:02:00 •What are Business Operations?: 00:03:00 •Strategic Analysis with the Business Model Canvas: 00:14:00 •How can Corporate Structure impact Strategy?: 00:07:00 •Organisational Development: 00:04:00 •Reviewing the Operations of the Firm: 00:03:00 •Click and Mortar - Online meets Offline: 00:05:00 •eCommerce Business Models: 00:06:00 •Internal Strategic Analysis - Business Plan Tie In: 00:05:00 •Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00 •Section Introduction: Customer Value Proposition: 00:02:00 •Understanding the Customer Value Proposition: 00:03:00 •Positioning Your Firm in the Market: 00:04:00 •What do we mean by a Profit Model?: 00:05:00 •Hax's Delta Model: 00:09:00 •Switching Costs and Customer Strategy: 00:03:00 •Managing the Customer Experience: 00:05:00 •What is the Customer Journey?: 00:06:00 •Customers, Customer Value and the Business Plan: 00:03:00 •Section Introduction: Sales and Marketing: 00:02:00 •The 5 Ps of Marketing: 00:06:00 •How Can You Plan Your Marketing?: 00:11:00 •Push Marketing Strategy: 00:03:00 •Pull Marketing Strategy: 00:04:00 •Understanding AIDA: 00:07:00 •Progressive Sequence of 9 Agreements: 00:07:00 •Pricing Strategies: 00:11:00 •Sales and Marketing in the Business Plan: 00:06:00 •Section Introduction: Digital Business Strategy Transformation: 00:02:00 •Why Do You Need A Digital Strategy Blueprint?: 00:07:00 •What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00 •Digital Strategy Blueprint Overview: 00:18:00 •Digital Strategy - Customer Centric Transformation: 00:07:00 •Digital Strategy - Customer Experience Transformation: 00:05:00 •Digital Strategy - Customer Channel Transformation: 00:06:00 •Digital Strategy - Customer Engagement Transformation: 00:19:00 •Digital Strategy - Digital Skills Transformation: 00:04:00 •Digital Strategy - Tools and Resources: 00:02:00 •Section Introduction: Understanding Financial Statements: 00:02:00 •Overview of Financial Statements: 00:03:00 •GAAP: Accruals vs Cash Accounting: 00:06:00 •Income Statement or Profit and Loss Account: 00:08:00 •Introduction to the Balance Sheet: 00:11:00 •Cash Flow Statement: 00:06:00 •Cash Flow Metrics Explained: 00:09:00 •Case Study - Apple Financial Statements: 00:04:00 •Financial Statements in the Business Plan: 00:06:00 •Section Introduction: Strategic Financial Analysis: 00:01:00 •What is Financial Analysis?: 00:11:00 •Income Statement Profitability Ratios: 00:04:00 •Balance Sheet Ratio Analysis: 00:12:00 •Cash Flow Statement Analysis: 00:05:00 •Valuation Ratios: 00:04:00 •Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00 •Apple Inc Financial Analysis - Solution: 00:03:00 •Discussion of Measurements of Growth Analysis: 00:05:00 •Discussion of Measures of Profitability Analysis: 00:07:00 •Discussion of Trading Performance Analysis: 00:03:00 •Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00 •Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00 •Section Introduction: Goal Setting and Performance Management: 00:02:00 •Introduction to Goal Setting: 00:03:00 •What do we mean by SMART Goals?: 00:04:00 •Key Performance Indicators: 00:04:00 •Strategic Dashboards: 00:07:00 •Corporate Performance Management: 00:04:00 •Objectives and Key Results: 00:04:00 •Year over Year Performance: 00:04:00 •Section Introduction: Growth Strategies: 00:02:00 •Organic vs Inorganic: 00:03:00 •The Advantage of First Mover Advantage: 00:05:00 •The Importance of Scalability: 00:04:00 •Merger and Acquisitions Growth Strategies: 00:10:00 •Buy and Build Growth Strategy: 00:08:00 •Negative Growth- Company Recovery Strategies: 00:09:00 •Post Coronavirus Strategies: 00:06:00 •Growth Strategies Business Plan Tie In: 00:03:00 •Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00 •Valuation and Funding - A Consequence of our Business Strategy: 00:04:00 •How to Value a Company: 00:11:00 •Sources of Equity Funding: 00:08:00 •What is a Pre-Money Valuation?: 00:06:00 •How to Create a Pitch Deck for Investors: 00:06:00 •Sources and Uses of Funds in the Business Plan: 00:02:00 •What is a Cap Table?: 00:05:00 •Exit Strategies and Returns: 00:09:00 •Transaction Cost Management: 00:02:00 •Section Introduction: Risk Assessment: 00:01:00 •Risk Assessment - Strategic Plan Summary: 00:02:00 •Section Introduction: Business Plan Synthesis: 00:03:00 •Business Plan Synthesis: 00:03:00 •Business Plan - Executive Summary: 00:02:00 •Business Plan - History and Background: 00:02:00 •Business Plan - Management Summary: 00:04:00 •Business Plan Appendicies: 00:04:00 •Key Questions Check List: 00:01:00 •Business Plan - Audience Targeting: 00:03:00 •Business Plan Refinement: Types of Businesses: 00:02:00 •Summary and Wrap Up: 00:05:00 •Additional File: 00:00:00

Duration 5 Days 30 CPD hours This course is intended for Security engineer Network engineer Network designer Network administrator Systems engineer Consulting systems engineer Technical solutions architect Network manager Cisco integrators and partners Overview After taking this course, you should be able to: Describe information security concepts and strategies within the network Describe common TCP/IP, network application, and endpoint attacks Describe how various network security technologies work together to guard against attacks Implement access control on Cisco ASA appliance and Cisco Firepower Next-Generation Firewall Describe and implement basic email content security features and functions provided by Cisco Email Security Appliance Describe and implement web content security features and functions provided by Cisco Web Security Appliance Describe Cisco Umbrella security capabilities, deployment models, policy management, and Investigate console Introduce VPNs and describe cryptography solutions and algorithms Describe Cisco secure site-to-site connectivity solutions and explain how to deploy Cisco Internetwork Operating System (Cisco IOS) Virtual Tunnel Interface (VTI)-based point-to-point IPsec VPNs, and point-to-point IPsec VPN on the Cisco ASA and Cisco Firepower Next-Generation Firewall (NGFW) Describe and deploy Cisco secure remote access connectivity solutions and describe how to configure 802.1X and Extensible Authentication Protocol (EAP) authentication Provide basic understanding of endpoint security and describe Advanced Malware Protection (AMP) for Endpoints architecture and basic features Examine various defenses on Cisco devices that protect the control and management plane Configure and verify Cisco IOS software Layer 2 and Layer 3 data plane controls Describe Cisco Stealthwatch Enterprise and Stealthwatch Cloud solutions Describe basics of cloud computing and common cloud attacks and how to secure cloud environment The Implementing and Operating Cisco Security Core Technologies (SCOR) v1.0 course helps you prepare for the Cisco© CCNP© Security and CCIE© Security certifications and for senior-level security roles. In this course, you will master the skills and technologies you need to implement core Cisco security solutions to provide advanced threat protection against cybersecurity attacks. You will learn security for networks, cloud and content, endpoint protection, secure network access, visibility, and enforcements. You will get extensive hands-on experience deploying Cisco Firepower© Next-Generation Firewall and Cisco Adaptive Security Appliance (ASA) Firewall; configuring access control policies, mail policies, and 802.1X Authentication; and more. You will get introductory practice on Cisco Stealthwatch© Enterprise and Cisco Stealthwatch Cloud threat detection features. This course, including the self-paced material, helps prepare you to take the exam, Implementing and Operating Cisco Security Core Technologies (350-701 SCOR), which leads to the new CCNP Security, CCIE Security, and the Cisco Certified Specialist - Security Core certifications. Describing Information Security Concepts* Information Security Overview Assets, Vulnerabilities, and Countermeasures Managing Risk Vulnerability Assessment Understanding Common Vulnerability Scoring System (CVSS) Describing Common TCP/IP Attacks* Legacy TCP/IP Vulnerabilities IP Vulnerabilities Internet Control Message Protocol (ICMP) Vulnerabilities TCP Vulnerabilities User Datagram Protocol (UDP) Vulnerabilities Attack Surface and Attack Vectors Reconnaissance Attacks Access Attacks Man-in-the-Middle Attacks Denial of Service and Distributed Denial of Service Attacks Reflection and Amplification Attacks Spoofing Attacks Dynamic Host Configuration Protocol (DHCP) Attacks Describing Common Network Application Attacks* Password Attacks Domain Name System (DNS)-Based Attacks DNS Tunneling Web-Based Attacks HTTP 302 Cushioning Command Injections SQL Injections Cross-Site Scripting and Request Forgery Email-Based Attacks Describing Common Endpoint Attacks* Buffer Overflow Malware Reconnaissance Attack Gaining Access and Control Gaining Access via Social Engineering Gaining Access via Web-Based Attacks Exploit Kits and Rootkits Privilege Escalation Post-Exploitation Phase Angler Exploit Kit Describing Network Security Technologies Defense-in-Depth Strategy Defending Across the Attack Continuum Network Segmentation and Virtualization Overview Stateful Firewall Overview Security Intelligence Overview Threat Information Standardization Network-Based Malware Protection Overview Intrusion Prevention System (IPS) Overview Next Generation Firewall Overview Email Content Security Overview Web Content Security Overview Threat Analytic Systems Overview DNS Security Overview Authentication, Authorization, and Accounting Overview Identity and Access Management Overview Virtual Private Network Technology Overview Network Security Device Form Factors Overview Deploying Cisco ASA Firewall Cisco ASA Deployment Types Cisco ASA Interface Security Levels Cisco ASA Objects and Object Groups Network Address Translation Cisco ASA Interface Access Control Lists (ACLs) Cisco ASA Global ACLs Cisco ASA Advanced Access Policies Cisco ASA High Availability Overview Deploying Cisco Firepower Next-Generation Firewall Cisco Firepower NGFW Deployments Cisco Firepower NGFW Packet Processing and Policies Cisco Firepower NGFW Objects Cisco Firepower NGFW Network Address Translation (NAT) Cisco Firepower NGFW Prefilter Policies Cisco Firepower NGFW Access Control Policies Cisco Firepower NGFW Security Intelligence Cisco Firepower NGFW Discovery Policies Cisco Firepower NGFW IPS Policies Cisco Firepower NGFW Malware and File Policies Deploying Email Content Security Cisco Email Content Security Overview Simple Mail Transfer Protocol (SMTP) Overview Email Pipeline Overview Public and Private Listeners Host Access Table Overview Recipient Access Table Overview Mail Policies Overview Protection Against Spam and Graymail Anti-virus and Anti-malware Protection Outbreak Filters Content Filters Data Loss Prevention Email Encryption Deploying Web Content Security Cisco Web Security Appliance (WSA) Overview Deployment Options Network Users Authentication Secure HTTP (HTTPS) Traffic Decryption Access Policies and Identification Profiles Acceptable Use Controls Settings Anti-Malware Protection Deploying Cisco Umbrella* Cisco Umbrella Architecture Deploying Cisco Umbrella Cisco Umbrella Roaming Client Managing Cisco Umbrella Cisco Umbrella Investigate Overview and Concepts Explaining VPN Technologies and Cryptography VPN Definition VPN Types Secure Communication and Cryptographic Services Keys in Cryptography Public Key Infrastructure Introducing Cisco Secure Site-to-Site VPN Solutions Site-to-Site VPN Topologies IPsec VPN Overview IPsec Static Crypto Maps IPsec Static Virtual Tunnel Interface Dynamic Multipoint VPN Cisco IOS FlexVPN Deploying Cisco IOS VTI-Based Point-to-Point IPsec VPNs Cisco IOS VTIs Static VTI Point-to-Point IPsec Internet Key Exchange (IKE) v2 VPN Configuration Deploying Point-to-Point IPsec VPNs on the Cisco ASA and Cisco Firepower NGFW Point-to-Point VPNs on the Cisco ASA and Cisco Firepower NGFW Cisco ASA Point-to-Point VPN Configuration Cisco Firepower NGFW Point-to-Point VPN Configuration Introducing Cisco Secure Remote Access VPN Solutions Remote Access VPN Components Remote Access VPN Technologies Secure Sockets Layer (SSL) Overview Deploying Remote Access SSL VPNs on the Cisco ASA and Cisco Firepower NGFW Remote Access Configuration Concepts Connection Profiles Group Policies Cisco ASA Remote Access VPN Configuration Cisco Firepower NGFW Remote Access VPN Configuration Explaining Cisco Secure Network Access Solutions Cisco Secure Network Access Cisco Secure Network Access Components AAA Role in Cisco Secure Network Access Solution Cisco Identity Services Engine Cisco TrustSec Describing 802.1X Authentication 802.1X and Extensible Authentication Protocol (EAP) EAP Methods Role of Remote Authentication Dial-in User Service (RADIUS) in 802.1X Communications RADIUS Change of Authorization Configuring 802.1X Authentication Cisco Catalyst© Switch 802.1X Configuration Cisco Wireless LAN Controller (WLC) 802.1X Configuration Cisco Identity Services Engine (ISE) 802.1X Configuration Supplicant 802.1x Configuration Cisco Central Web Authentication Describing Endpoint Security Technologies* Host-Based Personal Firewall Host-Based Anti-Virus Host-Based Intrusion Prevention System Application Whitelists and Blacklists Host-Based Malware Protection Sandboxing Overview File Integrity Checking Deploying Cisco Advanced Malware Protection (AMP) for Endpoints* Cisco AMP for Endpoints Architecture Cisco AMP for Endpoints Engines Retrospective Security with Cisco AMP Cisco AMP Device and File Trajectory Managing Cisco AMP for Endpoints Introducing Network Infrastructure Protection* Identifying Network Device Planes Control Plane Security Controls Management Plane Security Controls Network Telemetry Layer 2 Data Plane Security Controls Layer 3 Data Plane Security Controls Deploying Control Plane Security Controls* Infrastructure ACLs Control Plane Policing Control Plane Protection Routing Protocol Security Deploying Layer 2 Data Plane Security Controls* Overview of Layer 2 Data Plane Security Controls Virtual LAN (VLAN)-Based Attacks Mitigation Sp

The course will provide a comprehensive overview of Consul and its capabilities, including deploying a single data center, registering services using service discovery, and accessing Consul Key/Value (KV). It is designed for individuals who possess basic terminal skills and have an understanding of application and data center/cloud networking architectures for running applications.