759 Youtube courses delivered Online

These events are designed to work on the ideas introduced in Level 1: Understanding & Dealing with Everyday Racism The Six Stages Framework

A free sampler for the Motorcycle Skills - Improve your Riding in Eight Weeks online e-course from Survival Skills Rider Training

Learning Outcomes Comprehend the core concepts of digital marketing Enrich your knowledge of Google Analytics and Google Ads Develop a clear understanding of email marketing, social media marketing, web marketing and more Learn about the core principles of LinkedIn marketing Know how to promote products through your app Description Digital marketing has changed the game of marketing. This industry is expanding at a rapid speed, and new employment opportunities are opening up every day. Learn the essentials of digital marketing and grasp these opportunities to secure a promising career in this expanding industry. The Digital Marketing Diploma course will show you the way. In this course, you will learn the ABCs of digital marketing. The informative modules will educate you on Google Analytics and Google Ads. Furthermore, you will receive a detailed lesson on email marketing. In addition, the course will teach you the marketing strategies used for social media platforms such as Twitter, Facebook, Instagram etc. You will also grasp practical tips for website and LinkedIn marketing.  This is an excellent chance to build your digital marketing skills and secure a QLS- endorsed certificate. This certificate will elevate your resume and help you pursue your dream job. Join now! Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Upon successful completion of the final assessment, you will be eligible to apply for the Quality Licence Scheme Endorsed Certificate of achievement. This certificate will be delivered to your doorstep through the post for £119. An extra £10 postage charge will be required for students leaving overseas.  CPD Accredited Certificate After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.  Method of Assessment At the end of the course, there will be an MCQ assessment. In order to pass this exam, you must score at least 60%. When you submit the assessment, it will be examined, and the results will be given to you immediately. Career path This course is designed to help you extant your knowledge and understanding of this sector. After completing the course, you will be able to explore career options such as Digital Marketing Specialist Social Media Coordinator Content Creator Social Media Influencer Course Content IntroductionGeneral Tips & Tricks SeriesYouTubeGoogle AdwordsGoogle AnalyticsEmail MarketingLinkedlnTwitterFacebookInstagramMobile App

Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Language skills can be the career gift that keeps on giving: Being able to speak, explain, and negotiate in another language makes you more employable, increases your confidence, and can lead to a higher salary. Learn and explore your opportunities as a: Teacher, Private Tutor or Online Tutor | Interpreter | Translator | Children's Book Writer | Blogger, Speaker and Seller| YouTuber or Podcaster| Tour Guide| Liaison Officer Languages You'll Master: Spanish German French Italian Portuguese Become a fluent multilingual adopting the fundamental skills of European language by joining the exclusive European Languages Training Bundle (5 Languages Masterclass) course. This expertly designed course offers you a comprehensive and productive learning session, teaching you the skills to speak in European languages, maintaining all the grammar and linguistic features. What's more, the course will develop your listening skills alongside. European Languages Training Bundle (5 Languages Masterclass) will provide you with the CPD certificate that you'll need to succeed. With a single payment, you will gain access to European Languages Training Bundle (5 Languages Masterclass) including 10 Career development courses, an original hardcopy certificate, transcript and a student ID. Experienced tutors and mentors will be there for you whenever you need them, and solve all your queries through email and chat boxes. This Language Learning (Spanish, German, French, Italian, Portuguese) Bundle Consists of the following Premium courses: Course 01: Spanish Language for Beginners Course 02: Spanish Language: Intermediate Level Course 03: German Language for Beginners Course 04: German Language: Intermediate Level Course 05: French Language for Beginners Course 06: French Course - Intermediate Level Course 07: Simple French Grammar II Course 08: Italian Language for Beginners Course 09: Italian Language Course - Intermediate Course 10: Portuguese Language for Beginners Course 11: Advanced Portuguese Grammar Language Learning (Spanish, German, French, Italian, Portuguese) Anyone from any background can enrol in this Language Learning (French, German, Italian, Spanish, Portuguese) bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. CPD 180 CPD hours / points Accredited by CPD Quality Standards Who is this course for? There is no experience or previous qualifications required for enrolment on this Language Learning (Spanish, German, French, Italian, Portuguese) training. It is available to all students, of all academic backgrounds. Requirements Our European Languages Training Bundle (5 Languages Masterclass) is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, Language Learning (Spanish, German, French, Italian, Portuguese) can be studied in your own time at your own pace. Career path Having these various Language Learning (Spanish, German, French, Italian, Portuguese) CPD certificates will increase the value in your CV and open you up to multiple sectors such as: Teacher, Private Tutor or Online Tutor. ... Interpreter. ... Translator. ... Children's Book Writer. ... Blogger, Speaker and Seller. ... YouTuber or Podcaster. ... Tour Guide. ... Liaison Officer. Certificates Certificate of completion Digital certificate - Included

Spring Sale: 6 in 1 Exclusive Bundle! CPD Certified | Free PDF Certificate & ID Card | 60 CPD Points | Lifetime Access

Adobe After Effects is one of the most crucial tools to make your animation look polished and more realistic. Understand how to use this valuable application to its fullest potential from the Adobe After Effects CC 2017 Complete Training course. This course will introduce you to its fundamentals and help you build your expertise in this area. The Adobe After Effects CC 2017 Complete Training course will provide you with a theoretical and practical understanding of After Effects. In this course, you will learn the essential skills to use this application effectively. The easy-to-follow modules will educate you on how to work with shapes and solid layers. You will attain the skills and ability to create 3D, Puppet Tool and character animations. Here, you will also learn about green screen, screen replacement and motion tracking. The course will enrich your knowledge of motion graphics and help you understand the process of exporting files from After Effects. Through this Adobe After Effects CC 2017 Complete Training course, you will get the opportunity to elevate your skills and knowledge. It will also play a significant part in increasing your employability in the relevant industries. So enrol now and fast-track your career. Learning Outcomes  Get introduced to the fundamentals of After Effects Acquire the skills to create natural-looking animation with After Effects Understand the process of working with shapes and solid layers Develop the skills and knowledge for motion graphics projects Learn the process of creating 3D, Puppet Tool and character animations Build your competence in screen replacement and working with green screen Familiarise yourself with the principles of motion tracking Who is the Course for? Anyone looking to use After Effects to improve their videos Videographers, video producers, video editors Motion graphics artists and graphic designers YouTubers and vloggers Businesses that use video as part of their marketing strategy Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. A good understanding of the English language, numeracy, and ICT are required to attend this course. Assessment At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format for £24. Why Choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet, or desktop from anywhere, anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path After completing this Adobe After Effects CC 2017 Complete Training course, you will be able to build up accurate knowledge and skills with proper confidence to enrich your career in the following job market. Graphics Designer Animator Motion Graphics Designer Video Editor Video Content Creator Digital Marketer Introduction 0. After Effects Promo Video FREE 00:02:00 1.1 Intro Video 00:03:00 1.2 Project Files - Adobe After Effects CC 2017 Complete Training 00:00:00 1.3 Animate Your Name 00:07:00 After Effects Basics 2.1 Understand the After Effects Workspace 00:06:00 2.2 Starting a New Composition 00:08:00 2.3 Adding Media to Your Project and Timeline 00:05:00 2.4 Using the Basic After Effects Tools 00:10:00 2.5 Create a Perfect Circle, Alignment, and Shape Colors 00:03:00 2.6 Working in the Timeline 00:11:00 2.7 Layer Properties 00:09:00 Animating with Keyframes 3.1 Animating in After Effects 00:08:00 3.2 Position, Scale, and Rotation Animations 00:05:00 3.3 Tips to Make Your Animations Look More Nautral 00:04:00 3.4 Using the Graph Editor 00:06:00 3.5 Challenge - Bouncing Ball 00:01:00 3.6 Solution - Bouncing Ball 00:20:00 Shapes and Solid Layers 4.1 Working With Solid Layers and the ken Burns Effects 00:07:00 4.2 Working With Shape Layers, Strokes, and Paths 00:06:00 4.3 Adding Layer Styles Like Drop Shadow, Bevel, and Gradients 00:04:00 4.4 Shape Effects - Trim Path Animation, Wiggle, and Zig Zag 00:06:00 Important After Effects Skills 5.1 Track Matte Animation - Make Layers Appear And Disappear 00:09:00 5.2 Using Pre-Compositions to Group Layers 00:06:00 5.3 Easily Reverse Complicated Animations 00:02:00 5.4 Playing with Time 00:06:00 5.5 Blend Modes 00:06:00 5.6 Stabilize Shaky Footage 00:04:00 Motion Graphics Projects 6.1 Intro to Motion Graphics Projects 00:01:00 6.2 Clean Lower Third 00:09:00 6.3 Logo Reveal Animation Bumper 00:13:00 6.4 Colorful Transition 00:17:00 6.5 Text with Mask Path Animation 00:10:00 6.6 Text Bubble Animation 00:14:00 6.7 Weather App 1 00:16:00 6.8 Weather App 2 00:08:00 6.9 Weather App 3 00:07:00 Flat Animation Challenge 7.1 Flat Animation Challenge 00:03:00 7.2 Phil Designs his Flat Animation Scene 00:13:00 7.3 Animating Fireworks with the Repeater Effect 00:15:00 Green Screen (Chromakeying) 8.1 Removing Green Screen Background 00:07:00 8.2 Adding a Background that Matches the Foreground 00:08:00 8.3 Adding Motion to a Still Image with the Puppet Tool 00:06:00 8.4 Adding Movement with the Ripple Effect 00:06:00 3D Animations and the Camera Tool 9.1 Intro to 3D 00:10:00 9.2 Swinging 3D Text Animation 00:12:00 9.3 Build Out Your 3D Composition 00:06:00 9.4 Animating Our 3D Scene 00:08:00 9.5 Create Stars in After Effects 00:05:00 Rotoscoping 10.1 Using the Rotoscope Tool 00:07:00 10.2 Cleaning Up Your Edges 00:07:00 10.3 Finishing Our Rotobrush Animation 00:08:00 Screen Replacements 11.1 Easy Screen Replacement with Masks 00:10:00 11.2 Replacing a Screen Version 2 00:14:00 11.3 Screen Replacement with Mocha 00:08:00 Puppet Tool Animations 12.1 Using the Puppet Pin Tool 00:05:00 12.2 Animating Your Puppet Pins 00:03:00 12.3 Animated Blinking Eyes 00:08:00 12.4 Adding Perspective with Animated Clouds 00:07:00 Effects & Presets 13.1 Applying Text Animation Presets 00:06:00 13.2 Create a page Turn Effect with CC page Turn 00:10:00 13.3 Radial and Linear wipes 00:03:00 13.4 Color Correction in After Effects 00:04:00 Motion Tracking 14.1 Motion Tracking Basics 00:10:00 14.2 Tracking Text and Visual Effects to Video Clip 00:06:00 14.3 Tracking Rotation and Scale 00:12:00 14.4 Adding Details to Our Text 00:04:00 Character Animations 15.1 Intro to Character Animation 00:02:00 15.2 Design Your Character 00:15:00 15.3 Rigging Your Character 00:03:00 15.4 animation Our Character 00:10:00 15.5 Adding the Animated Background 00:09:00 15.6 Adding Details to Character Movement 00:07:00 15.7 Adding the Paper Cut Out Look 00:06:00 Exporting From After Effects 16.1 Exporting an H264 File From After Effects 00:07:00 16.2 Exporting from After Effects with a Transparent Background 00:04:00 16.3 Exporting from After Effects through Adobe Media Encoder 00:05:00 16.4 Create an Animated GIF from After Effects 00:07:00 After Effects Workflow + Tips 17.1 Audio Tips for After Effects 00:03:00 17.2 Working with Premiere Pro 00:06:00 Expressions 18.1 Expressions Basics 00:07:00 18.2 Animate a Flickering with Expressions 00:18:00 Conclusion 19.1 Conclusion 00:01:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course Overview Are you looking to become the next big YouTuber or kickstart a career in a creative field? The Video Editing As a Career Level 2 course will guide you through the fundamentals of video editing, from the tools you'll need to rendering your finished films. Not only will you learn up-to-date techniques but you will explore the business aspects of video editing that will help you as a freelancer, such as how to price your services. By the end of the course, you will have the skills and ability to use a wide range of video editing tools that will set you apart from the competition when applying for creative roles. You will have the expertise to create polished videos that are flawlessly finessed and beautifully cut, to build an incredible portfolio of work. This best selling Video Editing As a Career Level 2 has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Video Editing As a Career Level 2 is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Video Editing As a Career Level 2 is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Video Editing As a Career Level 2 is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Video Editing As a Career Level 2, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Video Editing As a Career Level 2 will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Video Editing As a Career Level 2 to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

🚀 Unlock Your Business Potential with Bitcoin-Powered Business Growth! 🚀 Are you ready to take your business to new heights? Discover the revolutionary power of Bitcoin and supercharge your growth with our exclusive online course - 'Bitcoin-Powered Business Growth.'   🌐 Why Bitcoin? 🌐 In an ever-evolving digital landscape, Bitcoin isn't just a currency; it's a game-changer for entrepreneurs and businesses. Embrace the future of finance and learn how to leverage Bitcoin to propel your business forward.   💡 What You'll Learn: 💡 📈 1. Mastering Bitcoin Basics: Gain a comprehensive understanding of Bitcoin and blockchain technology. Learn how to integrate Bitcoin into your business operations seamlessly. 💼 2. Bitcoin for Business Expansion: Explore innovative ways to use Bitcoin to expand your customer base. Unlock international markets and tap into new revenue streams. 💰 3. Bitcoin as an Investment Strategy: Discover how to use Bitcoin as a strategic investment tool for your business. Learn risk management techniques to navigate the volatile market. 🔒 4. Securing Your Assets with Bitcoin: Explore robust security measures to protect your business and assets. Implement best practices for storing and managing Bitcoin securely. 🌐 5. Navigating the Global Economy: Understand the impact of Bitcoin on the global economy. Position your business for success in the era of digital currencies.   🎓 Why Choose Our Course? 🎓 ✅ Expert-Led Instruction: Learn from industry experts with hands-on experience in Bitcoin and business growth. ✅ Practical Insights: Gain actionable insights and strategies that you can implement immediately. ✅ Interactive Learning: Engage in discussions, case studies, and real-world scenarios to enhance your learning experience. ✅ Lifetime Access: Enjoy unlimited access to course materials, updates, and a supportive community.   🌟 Don't miss this opportunity to transform your business with the disruptive power of Bitcoin! 🌟 Course Curriculum Basic Overview 00:00 A Word About Bitcoin and Stripe 00:00 Set Up With Bitpay 00:00 Marketplaces 00:00 Your Cloud Based Network - Part 3 00:00 Create a Product in Send Owl 00:00 Adding-Your-Autoresponder 00:00 Adding-Coupons 00:00 Adding Upsells 00:00 Adding-An-Affiliate-Program 00:00 The Rocketr Network 00:00 Set Up Bitcoin in Rocketr 00:00 Add-a-Product in Rocketr 00:00 Add-A-Pay-Button 00:00 Add a Rocketr Pay Button To Your Site 00:00 Setting Up Affiliates in Rocketr 00:00 Adding Coupons in Rocketr 00:00 E-Mail Marketing In Rocketr 00:00 Blacklisting-Buyers 00:00 Introduction to WordPress and Bitcoin 00:00 Advanced Overview of the Advanced Course 00:00 WordPress Vs. Shopify 00:00 Set Up Shopify 00:00 Setting Up Shopify to Accept Bitcoin 00:00 Setting Up Shopify to Accept Bitcoin - Part 2 00:00 Promoting Your Shopify Products Through Your AR 00:00 Promoting Your Shopify Products To YouTubers 00:00 WordPress Installation 00:00 WordPress Plugin - Digital Paybox 00:00 WordPress Plugin - Bitpay and Wp-Ecommerce 00:00 WordPress Plugin - WP - E-Commerce Additional Settings 00:00 Installing Woocommerce 00:00 Woo Commerce Plugin Set Up Part One 00:00 Woo Commerce Plugin Set Up Part 2 00:00 Woo Commerce Plugin Set Up Part 1 00:00 Woo Commerce Plugin 2 Set Up Part 2 00:00 Affiliate Connections Through Woo Commerce 00:00 Woo Commerce Theme Customization 00:00 Woo Commerce Autoresponders 00:00 Conclusion 00:00

Exclusively designed for teens and beginners! Discover how to turn your hobbies into a source of passive income by mastering essential skills and techniques in today's digital landscape. 📲💡 Explore various avenues to get paid and achieve independence through the power of creativity and modern communication strategies. Join us on this exciting journey towards personal and financial empowerment!

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00