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235 YouTube Marketing courses

Network Remarketing Ads using Google Adwords for Skillshare Enrollments - Teach All Comers

By Compete High

🌟 Unlock the Power of Network Remarketing Ads with Google AdWords for Skyrocketing Skillshare Enrollments! 🚀 Are you ready to revolutionize your approach to online marketing and boost your Skillshare enrollments to new heights? Look no further! Introducing our exclusive online course: 'Network Remarketing Ads using Google AdWords for Skillshare Enrollments - Teach All Comers.' 🎯 What You'll Learn:     Master the art of Network Remarketing Ads on Google AdWords tailored specifically for driving Skillshare enrollments. Understand the intricacies of audience targeting, optimizing ad spend, and maximizing ROI. Leverage advanced strategies to captivate and convert potential students, ensuring a steady influx of enrollees. Dive into real case studies and practical examples to apply these techniques effectively. 🔥 Why Choose This Course: Taught by industry experts with hands-on experience in online advertising and education enrollment strategies. Practical, actionable insights that you can implement immediately for tangible results. Access a comprehensive curriculum designed to cater to all skill levels, from beginners to seasoned marketers. Gain insider knowledge and stay ahead in the competitive landscape of online course marketing. 🚀 Who Is This For:     Skillshare instructors eager to amplify their enrollment numbers and expand their reach. Marketing professionals looking to specialize in targeted advertising for educational platforms. Entrepreneurs seeking to scale their online course offerings and maximize profitability. 💡 What You'll Achieve:     Drive a surge in Skillshare enrollments by implementing cutting-edge remarketing strategies. Elevate your marketing game and witness a substantial increase in student engagement and conversions. Position yourself as a sought-after expert in leveraging Google AdWords for educational platform growth. Course Curriculum

Network Remarketing Ads using Google Adwords for Skillshare Enrollments - Teach All Comers
Delivered Online On Demand1 hour
£25

Google Adwords, Google Plus & Google Search Skills Training

By iStudy UK

Become the Master of Google in this informative Course Are you using Google machine the right way when it comes to searching for stuff? Are you products not selling enough? This course is the all in one guide to three of Google's most active features, Google Search, Plus and Adwords. Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy, products and video to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google+ is a powerful search engine marketing tool for companies, influencers, and your own personal branding. Sharing blog posts on Google+ in particular is an excellent way to Rank for keyword terms that you might otherwise not be able to and to drive search traffic to your Google+ profile and then back to your blog and website. In this course, you will learn how to write search questions that fully leverage Google's powerful search algorithm. During this course you will also learn the new techniques of advertising as well as how to effectively sell your products using Google Adwords. Course Highlights Google Adwords, Google Plus & Google Search Skills Training is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Adwords, Google Plus & Google Search Skills Training into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Adwords, Google Plus & Google Search Skills Training Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Adwords, Google Plus & Google Search Skills Training is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Adwords, Google Plus & Google Search Skills Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module 1: Local Searching STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Module 2: Google Adwords Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Module 3: Google Plus Marketing Introduction to Google +/+1 01:00:00 How to Sign Up for a Google Account 01:00:00 Google Plus Profile for Marketing 02:00:00 Google Buzz 01:00:00 Using Circles for Marketing 02:00:00 Google Streams of Information 01:00:00 Realtime Chat 00:15:00 Google Plus Hangouts 01:00:00 Google Sparks 00:30:00 Google Plus Button and Google Plus Statistics 01:00:00 Google Plus Realtime Search 00:30:00 Use Google Chrome Extensions With Google Plus 00:30:00 Tips on Getting More Google +1 Recommendations 00:30:00 Conclusion 00:15:00 Mock Exam Final Exam

Google Adwords, Google Plus & Google Search Skills Training
Delivered Online On Demand30 hours
£25

Marketing Planning Course

By iStudy UK

A business must need a proper plan and execution. Learn how to make a proper marketing strategy for the foundation of your business through our Marketing Planning Course course. The outlines of the course assist you to be better in this field. The precise contents of the course will teach you different methods to set a marketing objective within a specific time frame. It will enable you how to analyze the costs, goals, actions, and market-related details over the next 12 months and assist you to create a lucid plan for your business growth. It will also teach you how to implement and use resources to achieve business goals including sales targets and consumers acquisition. Most importantly, it will enhance your ability to describe marketing goals along with budget, select target customers, and proper execution of these all for an effective planning. What you'll learn You'll know how to create a marketing plan You'll know how to create a sales funnel + scripts You'll know how to word your sales videos You'll know how to communicate via email You'll know how to create your first autoresponder + scripts You'll know how to build a value ladder You'll know how to be successful online as an affiliate You'll know how to sell your own product online You'll know how to create content in just 5-10 minutes each day You'll know how to garner more traffic with less work - leverage your time! Requirements You should know how to use a PC at a beginner level Introduction Introduction FREE 00:01:00 Overview 00:20:00 Traffic Secrets. 00:16:00 Content Marketing Secrets Why Email Everyday 00:03:00 100 Clicks a Day 00:09:00 Email Sequence Explanation 00:01:00 Soap Opera Sequence 00:12:00 Seinfeld Email Sequence 00:11:00 Value Ladder Overview 00:07:00 The Attractive Character I 00:10:00 The Attractive Character II 00:18:00 Email Mastery Bait Overview 00:19:00 Result 00:04:00 Your Dream Client 00:02:00 Mindset Changes 00:04:00 What is a Squeeze 00:05:00 Squeeze Page Secrets 00:08:00 TYP Overview 00:03:00 The Front-end and Back-end of Sales Funnels 00:30:00 WWWH Script 00:04:00 Star Story Solution Script 00:17:00 OTO Script 00:09:00 Continuity Overview 00:06:00 Magic Bullet Script 00:02:00 Mid Ticket Overview 00:09:00 Perfect Webinar Funnel Walkthrough 00:03:00 Perfect Webinar Script 00:15:00 Creating Content To Dos of Creating Content 00:11:00 Make Your Own Products or Affiliate 00:02:00 Affiliate Value Ladder Buildout 00:10:00 Your Value Ladder Buildout 00:20:00 The Value Ladder Breakdown The Big Outline for Content Creation 00:10:00 Expert Positioning 00:18:00 Optimize an Article 00:20:00

Marketing Planning Course
Delivered Online On Demand5 hours 39 minutes
£25

Become Digital Marketing PRO in NO TIME - 12 Courses in 1

By iStudy UK

Become a Digital Marketing whiz in no time by enrolling on the Become Digital Marketing PRO in NO TIME - 12 Courses in 1 course today! Optimize your marketing skill by using social media at best. Start promoting business products or services efficiently and get hired by big companies for boosting their sales. This is a great course for freelance digital marketers too. By incorporating 12 courses in a single module, the course serves all the basic learning purpose at once. Gain the learning of all the basic and advanced learning in the relevant area to ensure the best outcome from your get-go. What you'll learn Quick Tips and Tricks to Learn Digital Marketing and implement techniques for faster results Learn hacks & techniques on various topics including SEO, Adwords, Analytics, Email marketing, Mobile App marketing, Social media including Facebook, LinkedIn, Twitter, Instagram etc. Learn digital hacks under Tips & Tricks Video series section Become a PRO Digital Marketeer Become a freelancer and make money online Help clients to achieve better results Consult local businesses as a Digital Marketing Consultant Use the learning and grow your startup company online Interactive PDF with 80+ videos on Digital Marketing Tips & Tricks Requirements Basic computer knowledge. A computer with Internet connection and desire to learn digital marketing All the tools & resources are included in the course content. Who this course is for: Businesses (B2C OR B2B) Freelancers Digital Marketing Agencies Students willing to make a career in digital marketing Professionals looking for a career change Introduction Welcome 00:01:00 General Tips & Tricks Series How to register your company 00:04:00 How to see Email Sender's Company and Logo in Your Gmail 00:02:00 How to Generate sitemap of a website 00:03:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized 00:03:00 How to identify registration data of website 00:01:00 How to identify duplicate content from the web 00:03:00 How to create google alerts 00:03:00 How to find the age of the domin 00:02:00 How to check if the website server is down 00:01:00 How to create text notes thatwill self destruct after being read 00:02:00 How to send google search information to your friends 00:03:00 How to find webhost of any website 00:02:00 Discover new sites that are similar to what you like alredy 00:03:00 How to easily highlight the important parts of a web page 00:01:00 How to share you email online without worrying about spam 00:02:00 How to get compute level answers without searching 00:03:00 The easiest way to setup email reminders 00:03:00 How to find the original URL tht's hiding behind a short URL 00:02:00 How to corrupt a file you shared online 00:01:00 How to create a throwaway email 00:02:00 How to check if your email account has been compromised 00:01:00 SEO (Search Engine Optimisation) How to register website on Google search console 00:06:00 How to Optimize your website homepage 00:06:00 How to add a sitemap on google search 00:07:00 How to shortlist targeted keyword list in google keyword planner 00:08:00 How to set international targeting on google search 00:02:00 How to remove a URL from google search engine 00:03:00 How to identify competitors keyword 00:08:00 How to leverage top sites to get on google search results 00:04:00 Discover powerful data analytics to mesure SEO performance 00:06:00 How to do keyword research 00:11:00 How to write perfect title tags for search engines 00:05:00 How to optimise heading tags, external and internal links 00:08:00 What are backlinks & how to get them 00:06:00 How to write a perfect Meta description 00:06:00 How to enhance speed & performance of your website 00:04:00 YouTube Youtube account setup 00:04:00 Account optimization 00:09:00 How to create & setup Youtube channel banner 00:05:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work 00:06:00 How to optimise comments & reply them in bulk 00:03:00 How to grow your channel with competitor Analysis 00:07:00 How to manage multiple YouTube accounts 00:02:00 A simple yet powerful trick to increase your subscribers list 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Google Adwords What are Google Ads & how does it work 00:16:00 Account setup 00:04:00 Competitors analysis 00:08:00 Campaign types & how to select the right campaign 00:07:00 Bids & Budgets 00:08:00 How to target the right audience 00:07:00 Google Ads advance campaign settings 00:07:00 Choosing the right keywords 00:05:00 How to write ads that gets more clicks 00:06:00 Google Analytics How to install tracking code on your website 00:04:00 How to add filters & remove internal traffic 00:04:00 How to track paid campaigns 00:04:00 How to look and analyse different segment data 00:06:00 How to configure goals in google analysics 00:05:00 How to link google Adwords account 00:03:00 How to manage multiple analytics accounts 00:02:00 How to remove spam traffic 00:04:00 Email Marketing Email marketing tools set up ( Mailchimp and Gestresponse) 00:10:00 How to install signup or popup forms on the website 00:17:00 How to collect email address without a wbsite 00:05:00 How to create a 'Hook' to your signup forms 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Linkedln How to increase your connections in no time 00:08:00 Secret of LinkedIn InMails 00:05:00 Discover the best ways to use Linkedin Groups 00:09:00 How to setup a company page on Linkedin 00:04:00 How to increase traffic to your website using Linkedin blog 00:07:00 Twitter Twitter Account setup 00:03:00 Knowing Twitter features 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers 00:10:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them 00:05:00 A powerful trick to acquire customers on twitter 00:03:00 How to get followers retweet your post 00:03:00 How to embed a twitter button to your website or post 00:02:00 Twitter analytics 00:04:00 Facebook Set your Facebook page 00:05:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes 00:08:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook page 00:03:00 Facebook comments 00:05:00 Leveraging Facebook groups 00:05:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook 00:15:00 Facebook pixel & Re-marketing 00:04:00 Instagram How to setup a Instagram business profile 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:04:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers 00:05:00 Discover how to grow your business through Instagram stories 00:05:00 How to get your posts reposted on Instgram by influncers 00:05:00 Mobile App A quick way to do App store marketing research 00:16:00 How to discover the estimate size of your market 00:08:00 Discover the best ways to promote your app 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:14:00 How to make money from your app 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 Techniques to get to the top of App store ranking 00:07:00

Become Digital Marketing PRO in NO TIME - 12 Courses in 1
Delivered Online On Demand11 hours 23 minutes
£25

Retargeting Course

By iStudy UK

Do you want to learn the retargeting strategies to increase more awareness and sales? Are you interested to maximize your visitors in the website? If so, take a look at the Retargeting Course course and learn what you want further in your quest. The contents of the course guide you how to write killer content and follow up using different social media such as Facebook, Youtube, and google display networks etc.. The purpose of the course is to make you efficient on how to optimize, manage, and set up professional retargeting campaigns, use Google Tag manager concerning remarketing and retargeting tags, and gather more visitors and traffic working on proper understand of retargeting. It also teaches you how to use Google AdWords to fix and manage retargeting campaigns. What you'll learn You'll learn what retargeting is You'll learn the best companies to use for retargeting You'll learn how to setup a retargeting account You'll learn how to utilize retargeting for the highest ROIs (Return On Investment) You'll learn how to segment parts of your list and audience You'll learn how to Success Hack your competitors and virtually guarantee success from Day 1 You'll learn how to make the most of every visitor that visits your website You'll learn when and where to direct certain visitors to insure they optin or buy at just the right moment Requirements You should know how to use a PC at a beginner level Who is the target audience? Online Marketers Local & Online Businesses Bloggers Content Creators who want to get more traffic from their work SEO Firms & Workers Everyone with a Product Anyone who pays for marketing and wants to get the most out of it Module : 01 Introduction 00:02:00 Retargeting Overview 00:12:00 The Retargeting Companies 00:11:00 Social Media Retargeting 00:04:00 Make Sure You Qualify 00:08:00 User Intent and Engagement 00:08:00 Segmentation 00:09:00 Module : 02 Taking Your Traffic's Temperature 00:06:00 Banner Ad Sizes and Graphic Design 00:11:00 Frequency Caps 00:05:00 Google Retargeting 00:03:00 Perfect Audience Walkthrough 00:26:00 How Tracking Platforms Differ 00:05:00 Module : 03 What Is Success Hacking 00:02:00 Success Hacking The Landing Pages 00:08:00 Success Hacking The Offer 00:02:00 Success Hacking Ad Copy 00:10:00 Success Hacking Traffic Source 00:01:00 The Success Formula 00:04:00

Retargeting Course
Delivered Online On Demand2 hours 17 minutes
£25

Google AdWords & Social Media Marketing Accredited Diploma

By iStudy UK

Learn the New way to Advertise using Google Adwords & Social Media Marketing Are you products not selling enough? Would like to learn to new ways to advertise them in order to increase sale? With this course, you can learn how to get the most out of your products in terms of sale by learning how to advertise them properly in Google Adwords & Social Media. Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy, products and video to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Social media marketing refers to the process of gaining traffic or attention through social media sites such as Facebook, Instagram or Twitter. During this course you will learn the new techniques of advertising as well as how to effectively sell your products using Google Adwords and Social Media Marketing. Course Highlights Google AdWords & Social Media Marketing Accredited Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google AdWords & Social Media Marketing Accredited Diploma into 62 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 3 hours hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google AdWords & Social Media Marketing Accredited Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords & Social Media Marketing Accredited Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords & Social Media Marketing Accredited Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords & Social Media Marketing Accredited Diploma (Updated Version) Google AdWords Google Adwords for your Business 00:02:00 How Adwords Works 00:03:00 Setting up your Adwords Account 00:07:00 Example of Ads that we are creating 00:04:00 Exploring the Adwords Interface 00:05:00 Discovering the best keywords 00:11:00 Creating a Google Adwords Serch Campaign 00:06:00 Selecting your Audience 00:04:00 Choosing your Vid setting for Google Adwords 00:04:00 Creating an Ad group and Adding Keywords 00:04:00 Finalizing your Google Ad 00:13:00 Managing your Google Ads Campaigns and Analytics 00:10:00 Creating a YouTube Ad with Google Adwords 00:01:00 Assignment Google Adwords 00:01:00 Social Media Marketing Social Marketing Intro FREE 00:01:00 Marketing On Facebook & Instagram FREE 00:19:00 Marketing On Twitter & YouTube 00:14:00 Intro To Pintrest Marketing 00:01:00 Pintrest Marketing - Part 1 00:07:00 Pintrest Marketing - Part 2 00:16:00 Pintrest Marketing - Part 3 00:11:00 LinkedIn Marketing Intro 00:01:00 LinkedIn Marketing - Part 1 00:06:00 LinkedIn Marketing - Part 2 00:07:00 LinkedIn Marketing - Part 3 00:05:00 Intro To Split Testing 00:01:00 Split Testing - Part 1 00:10:00 Split Testing - Part 2 00:05:00 Split Testing - Part 3 00:09:00 Intro To Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 19 - Funnel Building - Part 3 00:09:00 Google AdWords & Social Media Marketing Accredited Diploma (Old Version) Google Adwords Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 01:00:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Search Engine Optimization What Is Search Engine Optimization? FREE 01:00:00 Search Engines That Use SEO FREE 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Social Media Marketing Introduction FREE 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business FREE 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Mock Exam Mock Exam- Google Adwords & Social Media Marketing Accredited Diploma 00:30:00 Final Exam Final Exam- Google Adwords & Social Media Marketing Accredited Diploma 00:30:00

Google AdWords & Social Media Marketing Accredited Diploma
Delivered Online On Demand27 hours
£25

Advanced Google Ads / AdWords Training - Updated for 2019

By iStudy UK

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Advanced Google Ads / AdWords Training - Updated for 2019
Delivered Online On Demand5 hours 44 minutes
£25

Google Ads for eCommerce Businesses - Specialized Course

By iStudy UK

With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns. The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated. I provide insights and Google Ads tools you can use for your eCommerce business. This includes: Building a strategic campaign structure to make the most of the Google Ads console Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low Setting up Search Campaigns to best target category traffic Implementing dynamic ad customisers to create hyper-relevant ads for searchers Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI. Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features. What you'll learn Run Google Ads campaigns for eCommerce sites like a pro! Requirements Some familiarity with Google Ads is assumed Ecommerce for AdWords Campaigns 1. Introduction 00:01:00 2. Ecommerce Campaign Structure 00:07:00 3. Dynamic Search Ads 00:02:00 4. Search Campaigns 00:02:00 5. Ad Customisers 00:01:00 6. Google Shopping Campaign Structure Setup 00:03:00 7. Multi-tiered Retargeting strategies tailored for eCommerce 00:07:00 8. 404 Error Checking Scrip 00:07:00 Ecommerce & Enhanced - Ecommerce tracking for Google Analytics 9. Background to ecommerce tracking reports 00:03:00 10. Setup for ecommerce tracking 00:04:00 11. Ecommerce Reports Review in Google Analytics 00:07:00 Product Feeds for AdWords 12. The Future of Google Shopping 00:03:00 13. Background to Product Feeds 00:08:00 14. Google Merchant Centre Walk-through 00:06:00 15. Feed Policy & Troubleshooting Issues 00:03:00 16. Optimising Feed Quality 00:07:00 17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks 00:02:00

Google Ads for eCommerce Businesses - Specialized Course
Delivered Online On Demand1 hour 13 minutes
£25

Sell Online Courses with Thinkific

By iStudy UK

Master the techniques of creating and selling course with Thinkific by enrolling the Sell Online Courses with Thinkific course. Thinkific is the all-in-one platform that empowers experts, trainers, and companies to quickly create and deliver a stunning course. The online course works as your complete guide to convert your courses into a full-time business. Selling online course has reached its popularity as modern people are very busy and hardly find time for going to the schools for learning their desired skill. Therefore, the rise of the online course is blooming. The course teaches you how to create and sell your courses using Thinikfic. The course starts from the beginning covering how to create a self-hosted Website with WordPress, how to choose and use the right theme for your site. Then the course shows you the procedures for creating host video courses with Thinkific. By the end of the course, you will gain a strong command over the creating and selling of the online course using Thinkific. What Will I Learn? build your own online course site with Teachable or Thinkific write email sequences that make sales create a sales funnel that gets more people onto your email list drive more traffic to your website, funnel, and email sequences Requirements Students should sign up for either Thinkific or Teachable to be able to follow along with the course content (the free plan is fine). Students should have a website with an email marketing tool like ConvertKit, AWeber, or Mailchimp to create email sequences. Students should create a website, YouTube channel, and social media channels for your brand. Who is the target audience? Udemy instructors Anyone with an online course that wants to increase their revenue from that course Anyone who wants to create online courses and host them on your own site Section 01 - Let's Build a Business Teaching Introduction to Self-Hosting Courses FREE 00:04:00 Basics of Self-Hosting Courses 00:03:00 How to Start a WordPress.org Blog 00:03:00 How to Purchase a WordPress.org Theme 00:05:00 Skillhance Blog with OptimizePress 00:04:00 How to Create a WordPress Blog using OptimizePress 00:05:00 How to Download, Install, and Activate WordPress Plugins 00:02:00 How to Configure WordPress Settings 00:05:00 Section 02 - Building a Wordpress Website Designing a Homepage with OptimizePress 00:04:00 Resources Page with OptimizePress 00:04:00 About Page Setup 00:02:00 Review Page Setup 00:01:00 Coaching Page with OptimizePress 00:07:00 Publishing Blog Posts with WordPress 00:06:00 Publishing Pages with OptimizePress 00:08:00 OptimizePress Page Builder 00:03:00 Sumome Plugin - Smart Bar and Sharing 00:05:00 Backup WordPress 00:02:00 Section 03 - Host Video Courses with Thinkific Hosting Courses with Thinkific 00:02:00 Building a Course Bundle 00:03:00 Setup a Course Membership 00:03:00 Building a Premium Monthly Membership 00:01:00 Hosting a Podcast 00:01:00 Hosting a Lead Magnet 00:01:00 Setup a Course using Thinkific 00:09:00 Thinkific Site Settings 00:05:00 Setup Course Categories with Thinkific 00:02:00 Thinkific Sales Widgets 00:03:00 Thinkific Help Center 00:02:00 Thinkific Plans 00:02:00 Course Certification

Sell Online Courses with Thinkific
Delivered Online On Demand1 hour 47 minutes
£25

Webinar Mastery

By iStudy UK

Do you want to mastery on Webinar page? Are you looking for such a course that will assist you to kick-start your career in this field? If so, take a look at our Webinar Mastery course. Its vivid influential contents help you in your understanding all you need to know about the function of webinar. The outlines of the course aim at teaching you about webinar, its types, and how to host it without any charge. It also guides you on how to create an efficient webinar, deliver a product pitch, convince clients, increase sales, and minimize the quest of the audience. Most importantly, the course will teach you to create a webinar sales funnel, and use voice variation to double your sales. What you'll learn You'll know what a webinar is You'll know the types of webinars you can host You'll know how to host your webinars for FREE You'll know the power of each webinar type and when to use each one You'll know how to structure your webinar to guarantee high conversion rates You'll know how to create a PowerPoint presentation for your webinar You'll know how to ask the dreaded 'are you ready to buy' question and have THE ENTIRE AUDIENCE say, 'Yes!' You'll know how to structure your webinar sales funnel You'll know how to craft better webinars every time you make a new one You'll know how to use voice inflection to double your sales You'll be given my exact sales funnel for webinars You'll be given my exact same countdown clock to urge buyer's to act immediately You'll be given my exact webinar PowerPoint presentation template (fill in the blanks and present) Requirements You should know how to use a computer at a beginner level Module: 01 Introduction FREE 00:01:00 What is a Webinar 00:08:00 The 4 Types of Webinars 00:09:00 Typical Webinar Sales Funnel Layout 00:15:00 Perfect Webinar Script 00:15:00 The Perfect Webinar Script Powerpoint Template Walkthrough 00:41:00 Module: 02 Use The Next Video for Webinar Countdowns 00:01:00 Countdown Clock 00:30:00 Tips for Creating a PowerPoint Presentation 00:20:00 Should You Do Paid or Free Webinars 00:07:00 Which Webinar Software to Use 00:09:00 My Personal Webinar Sales Funnel 00:12:00 Module: 03 YouTube Live Walkthrough 00:05:00 Tips for Creating The Perfect Webinar 00:07:00 OBS Setup 00:10:00 Tools I Personally Use for Recording 00:13:00 Creating a Professional Background for $50 00:04:00 Voice Inflection for 2X Sales 00:17:00 Course Certification

Webinar Mastery
Delivered Online On Demand3 hours 44 minutes
£25