5382 Writing courses

"Start your career as an Automation Test Engineer and earn up to £70,000 per Year." Ever dreamed of a career in tech with high demand, excellent salaries, and the power to ensure software quality? Look no further than Automation Test Engineering! In the UK alone, the job market for automation testers is booming, with a 17% growth rate expected in the next five years. The average salary for this role sits comfortably at £55,000, making it a highly sought-after and well-compensated field. So, are you ready to automate your way to success? Our Automation Test Engineer Job Ready Program is your all-in-one solution to learn Automation Testing from scratch and also secure a job in this exciting industry. With our unique blend of comprehensive courses and career support, your dream job is within reach. We understand the challenges of transitioning into a new field, which is why our program is tailored to guide you every step of the way - from mastering core skills to landing your first job in Automation Testing. By choosing our Automation Test Engineer Job Ready Program, you're not just gaining skills; you're gaining a lifelong career partner. Our mission is simple - to be your trusted partner every step of the way, from Training to Employment. Enrol Now and Kickstart Your Automation Test Engineer Career. Don't miss this opportunity to transform your career with the Automation Test Engineer Job Ready Program. With our comprehensive training, career support, and money-back guarantee, you're not just enrolling in a program; you're investing in a brighter future. Join us now and become a part of the next generation of Automation Test Engineer! In addition to teaching you the technical skills you need, we will also provide you with career mentoring and support. We will help you build your resume, prepare for interviews, and land your dream job. We also have partnerships with many companies that are hiring Automation Test Engineer, so we can help you get the job you want. If you are not happy with our service, we also offer a 100% money-back guarantee. So what are you waiting for? Enrol in our Automation Test Engineer Job Ready Program today and start your journey to becoming a successful Automation Test Engineer! Why Choose Us? So, what sets us apart from other programs? Let's dive into the exceptional benefits you'll experience when you join our Automation Test Engineer Job Ready Program: Personalised Guidance: Our experienced mentors will provide one-on-one counselling sessions tailored to your specific needs. Whether you're a beginner or have some experience, we will guide you towards honing your skills and developing a strong foundation in Automation Testing. One-On-One Consultation Sessions with Experts: Gain invaluable insights and guidance from seasoned professionals who have thrived in the Automation Testing field. Our consultation sessions provide you with insider tips, tricks, and advice, empowering you to navigate the industry with confidence and expertise. Extensive Job Opportunities: We have established partnerships with numerous companies actively seeking Automation Test Engineers. Through our network, we'll connect you with exclusive job openings that are not easily accessible elsewhere. Our aim is to maximise your employment prospects and provide you with a range of exciting opportunities to choose from. Interview Preparation: We provide you with access to a comprehensive database of potential interview questions curated over years of industry experience. Walk into your interviews confident, well-prepared, and ready to impress. Money-Back Guarantee: Your satisfaction is our top priority. We are confident in the quality of our training and support, which is why we offer a 100% money-back guarantee. Courses we will provide once you enrol in the program: Course 01: Industry 4.0 - Automation & Applications Course 02: Agile Scrum Master Course 03: Azure Administrator Essentials Course 04: AWS Certified Database Specialty Exam Preparation (DBS-C01) Course 05: Advanced Data Structures Training Course 06: Coding Essentials - Javascript, ASP. Net, C# - Bonus HTML Course 07: JavaScript Foundations for Everyone Course 08: Web Application Penetration Testing Course 09: Ultimate PHP & MySQL Web Development & OOP Coding Course 10: Learn Web Development from Scratch Course 11: Learn to Code HTML, CSS, Javascript: Guide for Beginners Course 12: Cloud Computing Essentials Course 13: Google Cloud for Beginners Course 14: Microsoft Azure Cloud Concepts Course 15: Functional Skills IT The Automation Test Engineer Job Ready Program with Career Support & Money Back Guarantee is completed in 9 easy steps: Step 1: Enrol in the Programme Begin your exciting journey with us by enrolling in the Automation Test Engineer Job Ready Program. Complete your registration and make a secure online payment. Remember, we offer a 14-day money-back guarantee if you're not completely satisfied. After you enrol in the Program, you will get lifetime access to 15 premium courses related to Automation Testing. These courses will teach you the knowledge and skills required to become a successful Automation Test Engineer. Our customer service team will help you and keep in contact with you every step of the way. So you won't have to worry about a thing! Step 2: Initial One-On-One Counselling Session Once enrolled, you will be paired with a dedicated career mentor. Schedule your first one-on-one session to discuss your career aspirations, skills, experience, and any areas for potential growth. This conversation will shape your learning and development path. Step 3: Certification upon Course Completion After learning from the courses, you must obtain certificates for each course. There will be exams for every course, and you have to pass them to get your certificate. To pass successfully, you must get 90% marks. Once you pass the exams, you will receive hardcopy certificates. These certificates will prove that you're an expert in the subject. Step 4: CV Revamping Our team of professionals will build you a compelling CV and LinkedIn profile. We'll ensure it presents your skills and qualifications effectively and is tailored to the needs and expectations of the Automation Testing industry. With these powerful tools in hand, you'll be fully prepared to tackle job interviews confidently. Step 5: Building Network and Submitting CV We understand the power of casting a wide net. We'll strategically submit your CV to various platforms and networks, expanding your reach and connecting you with valuable opportunities that align with your career goals. We will also make connections with many high-profile individuals and companies through your LinkedIn profile. Step 6: Interview Preparation With your CV ready, we'll move on to interview preparation. Gain exclusive access to our database of potential interview questions. Through simulated interviews with your mentor, you'll practice your responses and receive valuable feedback to further refine your skills. Step 7: Securing Job Interviews Leveraging our partnerships with leading companies, we'll secure job interviews for you. We'll ensure you get the opportunity to showcase your skills to potential employers and get the dream job you want. Step 8: Post-Interview Support Post-interview, we'll provide a debriefing session to reflect on your performance and identify areas of improvement for future interviews if necessary. Remember, our commitment extends until you land your dream job. Step 9: Celebrate Your New Job! Once you've secured your dream job in Automation Testing, it's time to celebrate! However, our support doesn't end there. We'll provide you with ongoing career advice to ensure you continue to thrive in your new role. We're excited to accompany you on this journey to success. Enrol today, and let's get started! Your path to a successful Automation Test Engineer career begins with us. CPD 450 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Automation Test Engineer Job Ready Program is perfect for: Beginners eager to break into the field of Automation Testing and get a job. Professionals looking to move their career towards data science. Individuals seeking a comprehensive understanding of data analysis tools and techniques. Those aiming for a career upgrade with advanced analytics skills. Anyone interested in gaining practical, job-ready skills in Automation Testing. Requirements No experience is required. Just enrol & start learning. Career path This Automation Test Engineer Job Ready Program will help you get a job in different roles, such as: Automation Test Engineer: £35,000 - £50,000 Senior Automation Test Engineer: £50,000 - £70,000 Test Automation Lead: £60,000 - £80,000 Software Development Engineer in Test (SDET): £45,000 - £65,000 Test Automation Consultant: £50,000 - £75,000 Quality Assurance Manager: £60,000+ Certificates CPD Accredited e-Certificate Digital certificate - Included CPD Accredited Framed (Hardcopy) Certificate Hard copy certificate - Included Enrolment Letter Digital certificate - Included QLS Endorsed Hard Copy Certificate Hard copy certificate - Included Student ID Card Digital certificate - Included

Truth on the Roof is a special project dedicated to conscious storytelling, offering young individuals the opportunity to express themselves and engage in discussions about various social issues through art forms like poetry, music, and spoken word.

Elevate your skills in designing, delivering and evaluating engaging and interactive training that will leave a lasting impact on your team or organisation Course overview Duration: 2 days (13 hours) This Train the Trainer workshop will enable you to gain valuable insights and practice helping you to feel more comfortable and confident delivering training sessions. We will look at some training best practice tools and techniques to ensure you can deliver the learning outcomes required. The workshop covers the training cycle but focuses heavily on interactive and practical training techniques to bring learning to life for participants. There will be opportunities to practice delivery of real work-based training and receive feedback on delivery style. Objectives  By the end of the course you will be able to: Explain Kolb’s model of how adults learn Describe the 4 key learning styles and how to engage people with different learning styles Apply the training cycle to plan, design, deliver and evaluate your training Write SMART training objectives Use and select a variety of methods to make your training interactive, engaging and effective Describe ways to deal with difficult participants or situations that may arise Apply your training skills to deliver structured training sessions with more competence and confidence Content The Training Cycle Assessing needs Planning and preparing Implementing training Reviewing Assessing Assessing Needs Understanding the task Assessing the learner’s current ability Identifying the gap Planning and Preparing Having clear outcomes in mind What people learn: o Knowledge o Skill o Understanding How people learn: preferences and learning styles and methods suitable for each Planning a programme Planning a session – a systematic approach Assessing risk Writing and using SOPs in training Key Skills for Effective Training Explanation and Demonstration Questioning and Listening Observation and Feedback Facilitation and Debriefing skills Coaching Using questioning, listening and feedback to help learners solve problems and develop confidence Evaluation and Assessment How to measure reactions and participant satisfaction Use of tests and assessments to measure learning Organisational measures of learning transfer Leverage You will have the opportunity to deliver two training sessions on this programme and gain valuable feedback to support you in your ongoing training delivery. Participants are required to prepare a 15 minute training session. This can be something you have delivered before or something you’ve created for the course. Please prepare and include any visual aids you would usually use when speaking and bring them with you, f possible, please also bring your smart phone (with camera, and memory capacity for a short video clip to be added), and headphones.

Duration 2 Days 12 CPD hours This course is intended for Experienced DataStage developers seeking training in more advanced DataStage job techniques and who seek techniques for working with complex types of data resources. Overview Use Connector stages to read from and write to database tables Handle SQL errors in Connector stages Use Connector stages with multiple input links Use the File Connector stage to access Hadoop HDFS data Optimize jobs that write to database tables Use the Unstructured Data stage to extract data from Excel spreadsheets Use the Data Masking stage to mask sensitive data processed within a DataStage job Use the Hierarchical stage to parse, compose, and transform XML data Use the Schema Library Manager to import and manage XML schemas Use the Data Rules stage to validate fields of data within a DataStage job Create custom data rules for validating data Design a job that processes a star schema data warehouse with Type 1 and Type 2 slowly changing dimensions This course is designed to introduce you to advanced parallel job data processing techniques in DataStage v11.5. In this course you will develop data techniques for processing different types of complex data resources including relational data, unstructured data (Excel spreadsheets), and XML data. In addition, you will learn advanced techniques for processing data, including techniques for masking data and techniques for validating data using data rules. Finally, you will learn techniques for updating data in a star schema data warehouse using the DataStage SCD (Slowly Changing Dimensions) stage. Even if you are not working with all of these specific types of data, you will benefit from this course by learning advanced DataStage job design techniques, techniques that go beyond those utilized in the DataStage Essentials course. Accessing databases Connector stage overview - Use Connector stages to read from and write to relational tables - Working with the Connector stage properties Connector stage functionality - Before / After SQL - Sparse lookups - Optimize insert/update performance Error handling in Connector stages - Reject links - Reject conditions Multiple input links - Designing jobs using Connector stages with multiple input links - Ordering records across multiple input links File Connector stage - Read and write data to Hadoop file systems Demonstration 1: Handling database errors Demonstration 2: Parallel jobs with multiple Connector input links Demonstration 3: Using the File Connector stage to read and write HDFS files Processing unstructured data Using the Unstructured Data stage in DataStage jobs - Extract data from an Excel spreadsheet - Specify a data range for data extraction in an Unstructured Data stage - Specify document properties for data extraction. Demonstration 1: Processing unstructured data Data masking Using the Data Masking stage in DataStage jobs - Data masking techniques - Data masking policies - Applying policies for masquerading context-aware data types - Applying policies for masquerading generic data types - Repeatable replacement - Using reference tables - Creating custom reference tables Demonstration 1: Data masking Using data rules Introduction to data rules - Using the Data Rules Editor - Selecting data rules - Binding data rule variables - Output link constraints - Adding statistics and attributes to the output information Use the Data Rules stage to valid foreign key references in source data Create custom data rules Demonstration 1: Using data rules Processing XML data Introduction to the Hierarchical stage - Hierarchical stage Assembly editor - Use the Schema Library Manager to import and manage XML schemas Composing XML data - Using the HJoin step to create parent-child relationships between input lists - Using the Composer step Writing Hierarchical data to a relational table Using the Regroup step Consuming XML data - Using the XML Parser step - Propagating columns Topic 6: Transforming XML data - Using the Aggregate step - Using the Sort step - Using the Switch step - Using the H-Pivot step Demonstration 1: Importing XML schemas Demonstration 2: Compose hierarchical data Demonstration 3: Consume hierarchical data Demonstration 4: Transform hierarchical data Updating a star schema database Surrogate keys - Design a job that creates and updates a surrogate key source key file from a dimension table Slowly Changing Dimensions (SCD) stage - Star schema databases - SCD stage Fast Path pages - Specifying purpose codes - Dimension update specification - Design a job that processes a star schema database with Type 1 and Type 2 slowly changing dimensions Demonstration 1: Build a parallel job that updates a star schema database with two dimensions Additional course details: Nexus Humans KM423 IBM InfoSphere DataStage v11.5 - Advanced Data Processing training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the KM423 IBM InfoSphere DataStage v11.5 - Advanced Data Processing course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Overview of Art Therapy Join our Art Therapy course and discover your hidden skills, setting you on a path to success in this area. Get ready to improve your skills and achieve your biggest goals. The Art Therapy course has everything you need to get a great start in this sector. Improving and moving forward is key to getting ahead personally. The Art Therapy course is designed to teach you the important stuff quickly and well, helping you to get off to a great start in the field. So, what are you looking for? Enrol now! This Art Therapy Course will help you to learn: Learn strategies to boost your workplace efficiency. Hone your skills to help you advance your career. Acquire a comprehensive understanding of various topics and tips. Learn in-demand skills that are in high demand among UK employers This course covers the topic you must know to stand against the tough competition. The future is truly yours to seize with this Art Therapy. Enrol today and complete the course to achieve a certificate that can change your career forever. Details Perks of Learning with IOMH One-To-One Support from a Dedicated Tutor Throughout Your Course. Study Online — Whenever and Wherever You Want. Instant Digital/ PDF Certificate. 100% Money Back Guarantee. 12 Months Access. Process of Evaluation After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion – Digital / PDF Certificate After completing the Art Therapy course, you can order your CPD Accredited Digital/ PDF Certificate for £5.99. Certificate of Completion – Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. Shipping Charges: Inside the UK: £3.99 International: £10.99 Who Is This Course for? This Art Therapy is suitable for anyone aspiring to start a career in relevant field; even if you are new to this and have no prior knowledge, this course is going to be very easy for you to understand. On the other hand, if you are already working in this sector, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don’t have the time to devote to traditional education. Requirements You don’t need any educational qualification or experience to enrol in the Art Therapy course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career Path The certification and skills you get from this Art Therapy Course can help you advance your career and gain expertise in several fields, allowing you to apply for high-paying jobs in related sectors.

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Local SEO For The Small Business Owner will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Local SEO For The Small Business Owner will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Local SEO For The Small Business Owner and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Local SEO For The Small Business Owner is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Local SEO For The Small Business Owner. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Local SEO For The Small Business Owner will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction To The Course What To Expect In This Course 00:01:00 Who Am I? Why I Created This Course 00:03:00 What is local SEO? 00:04:00 Pricing - This Course Vs. Using An SEO Agency 00:03:00 Setting Up a Simple Website for Business Do You Build Your Own Website Or Pay Someone Else To Build It? 00:02:00 Why Your Website Must Be Mobile Friendly in 2015 00:02:00 Learning WordPress - A Simple Content Management System 00:03:00 Squarespace - Simple For The 'Do It Yourself' Crowd 00:03:00 Setting Up Your Google+ Business Page Introduction To Google+ For Business 00:02:00 A Poor Google+ Business Page Vs. a Good Google+ Business Page 00:06:00 An Example Google+ Business Page Setup 00:05:00 Using Canva To Create a Header Image 00:02:00 Posting on Google+ For Business 00:02:00 Setting Up Your Yelp Business Page Setting Up a Yelp Business Page 00:02:00 Basic Social Media Setup Facebook Business Page Setup 00:03:00 Setting Up a LinkedIn Business Page 00:02:00 Setting Up a Twitter Profile 00:02:00 Run a Social Media Contest To Generate Buzz 00:02:00 Creating Business Listings for Local SEO Name, Address, and Phone Consistency For Your Business 00:03:00 Building Citations (aka Business Listings) 00:09:00 What are Data Aggregators? 00:03:00 Tools For Building Citations, Rank Tracking & More Check Citation Errors For Free With Moz Local 00:06:00 Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More 00:07:00 GeoRanker For Checking Your Rankings 00:01:00 UpCity Local SEO 00:12:00 Optimizing Your Website for Local SEO Adding Name, Address, and Phone (NAP) To Your Website 00:04:00 Using The 'WordPress Local SEO' Plugin For Your Site 00:02:00 Local SEO Articles Worth Reading 00:05:00 Content Writing Why Content Is So Important 00:05:00 Building Content Pages For Your Services 00:03:00 The Google Keyword Planner - Keyword Research 00:04:00 Adding Heading Tags 00:01:00 Adding an 'Alt' Tag To Your Images 00:04:00 Hiring a Writer for Only $5 00:06:00 Link To Other Relevant Content On Your Website 00:03:00 Social Syndication Setting Up JetPack To Post On Social Media Automatically 00:03:00 Asking for Reviews From Your Customers Why reviews are very important for your small business 00:04:00 The Review Generator Handout 00:02:00 Getting Links From Other Websites aka Backlinks What Are Backlinks? 00:04:00 Simple Ways To Get Backlinks for Small Businesses 00:02:00 Other Business Sites To Consider Signing Up On Thumbtack 00:02:00 Angie's List & HomeAdvisor 00:02:00 Where To Go From Here Your Overwhelmed - If Your Willing To Hire Someone 00:02:00 Conclusion Wrapping Up 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

DATE: 18th June TIME: 4pm LOCATION: Studio A Join us for an afternoon discussing screenwriting and storytelling with Bob Schultz, who will focus on skills involving pitching, story development and selling yourself as a writer. Be sure to book your ticket in advance for this event!

Good English skills are very important in the UK. The ability to express thoughts clearly and confidently in English can open doors to countless personal and professional opportunities. This Functional Skills English Level 2 course will improve your English language abilities and make you more confident in speaking and writing English. The Functional Skills English Level 2 course covers all the basics of English. You will learn about grammar rules and how to construct proper sentences. The modules of Functional Skills English Level 2 course will teach you about sentence structure, question formation, punctuation, and capitalisation. You will also learn techniques to improve your spelling and avoid common mistakes. After completing this Functional Skills English Level 2 course, you will have a recognised qualification in English. Your English language skills will be enhanced significantly. You will be able to communicate more effectively, both in writing and speaking. This will increase your chances of getting better jobs or pursuing higher education in the UK. This Functional Skills English Level 2 course covers the following topics: Gain a fundamental understanding of English grammar principles. Comprehend and craft diverse sentence structures. Formulate effective, clear, and grammatically correct questions. Apply correct punctuation and capitalisation rules. Enhance spelling accuracy, reducing common mistakes. Develop strategies for continuous improvement in English skills. Details Perks of Learning with IOMH One-to-one support from a dedicated tutor throughout your course. Study online - whenever and wherever you want. Instant Digital/ PDF certificate 100% money back guarantee 12 months access Process of Evaluation After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement After completing the Functional Skills English Level 2 course, you will receive your CPD-accredited Digital/PDF Certificate for £5.99. To get the hardcopy certificate for £12.99, you must also pay the shipping charge of just £3.99 (UK) and £10.99 (International). Who Is This Course for? This Functional Skills English Level 2 is suitable for anyone aspiring to start a career in relevant field; even if you are new to this and have no prior knowledge, this course is going to be very easy for you to understand.  On the other hand, if you are already working in this sector, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements There is no prerequisite to enrol in this course. You don't need any educational qualification or experience to enrol in the Functional Skills English Level 2 course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career Path The certification and skills you get from this Functional Skills English Level 2 Course can help you advance your career and gain expertise in several fields, allowing you to apply for high-paying jobs in related sectors. Course Curriculum Functional skills english level 2 Introduction to the Course 00:13:00 Basics of Grammar 00:16:00 The Basics of Sentence 00:11:00 Structure of Sentence 00:19:00 Questions 00:13:00 Punctuation and Capitalisation 00:24:00 Spelling 00:27:00 Common Mistakes and Ways to Improve 00:21:00 Mock Exam Mock Exam - English: Spelling, Punctuation and Grammar 00:20:00 Final Exam Final Exam - English: Spelling, Punctuation and Grammar 00:20:00

This course extensively illustrates how to become a skilled JavaScript developer. Working from the fundamentals, you will learn what JavaScript is, what it can do, and why to use it. A range of topics is covered clearly and structured while building practical projects along the way, including real-world examples and mini-challenges.

This course is your one stop destination for everything you need to know about Agile Project Management. The course covers core concepts of Agile Scrum, Product ownership, Business analysis, Project delivery, Using User stories and Agile Kanban Productivity and Efficiency. All examples and facts are based on real industry experience and research.