Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Write and Publish a Research Paper: Complete Guide Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Write and Publish a Research Paper: Complete Guide Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Write and Publish a Research Paper: Complete Guide Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Write and Publish a Research Paper: Complete Guide Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Write and Publish a Research Paper: Complete Guide? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Write and Publish a Research Paper: Complete Guide there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Write and Publish a Research Paper: Complete Guide course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Write and Publish a Research Paper: Complete Guide does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Write and Publish a Research Paper: Complete Guide was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Write and Publish a Research Paper: Complete Guide is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: Introduction to Research Paper Writing Introduction to Research Paper Writing 00:37:00 Module 02: Choosing Subject for Research Paper Choosing Subject for Research Paper 00:36:00 Module 03: Topics, Questions and Hypothesis Topics, Questions and Hypothesis 00:33:00 Module 04: Finding Necessary Information Finding Necessary Information 00:38:00 Module 05: Using Resources for Research Using Resources for Research 00:45:00 Module 06: Presenting Research Paper Presenting Research Paper 00:32:00 Module 07: Plagiarism and Ways to Avoid It Plagiarism and Ways to Avoid It 00:27:00 Module 08: Using Footnotes and Endnotes Using Footnotes and Endnotes 00:21:00 Module 09: Revise, Edit and Proofread? Revise, Edit and Proofread 00:24:00 Module 10: Getting Manuscript Published Getting Manuscript Published 00:29:00 Module 11: Developing Publication Skills Further Developing Publication Skills Further 00:30:00 Assignment Assignment - Write and Publish a Research Paper: Complete Guide 00:00:00
Start your freelancing career by becoming a skilled web designer and developer with the Diploma in Freelancing for Designers and Developers course. Freelancing has to become a buzzword in today's world. However, many faces some common problems and mistakes while taking freelancing as their career. The course explains the common errors in freelancing and guides you how to start your freelancing career and how to establish a solid foundation in the field. You will learn the techniques of writing a compelling CV for the job posts and the secret techniques for creating an excellent freelancing profile that will guarantee jobs. The course also covers the procedures for setting hourly rates, how to attend the competition, checking freelancing system, browse categories, freelancing job sites, the productivity app for freelancers, and more. By studying the course, you will be confident enough to draw your first line in freelancing. What Will I Learn? Avoid all Freelancing Career mistakes Get out the Freelance competition Learn how to create great Freelance Profile that guarantees jobs Charge more to your Freelance clients Learn how to win your Client's trust How to cheat the Freelance system if you are stuck? How to set high hourly rates in Freelance Profile? Learn about 8+ Categories of Freelance Job Websites Learn about 65+ Freelance Job Websites to search jobs Use 20+ Modern Productivity Apps for Freelancers Requirements Prepare to get ahead of others Freelancers Just get Pen and Paper to write valuable tips on Freelancing Module: 01 Level Of Skills Updated 00:10:00 Communication Skills 00:08:00 Speed Of Response FREE 00:09:00 Presenting Your Work 00:06:00 Professional Behavior 00:06:00 Proper-deliverables FREE 00:10:00 Awards and certifications 00:05:00 Breadth Of Skills Skillsets FREE 00:11:00 Why Specialist 00:03:00 Module: 02 Freelance Accepting Projects 00:08:00 Pricing Yourself 00:06:00 Time Manage for Freelancers 00:08:00 Freelance Portfolio 00:09:00 Work Life Balance 00:08:00 No Job Season 00:05:00 Module: 03 Writing Job Application 00:05:00 Job Selection 00:08:00 Job Application Automation 00:05:00 Choosing Right Client 00:10:00 Building Trust With Clients 00:05:00 Pricing Strategies 00:10:00 Winning Proposals 00:10:00 Freelancer Profile 00:11:00 Win-clients-with perfect cover letter 00:06:00 How To Communicate better with clients-new 00:02:00 Module: 04 Categories Of Freelance Websites 00:07:00 Most Popular Freelance Websites 00:08:00 Gigs Websites 00:03:00 Competition Websites 00:03:00 Craiglist 00:03:00 Job Boards 00:03:00 Startup Jobs 00:05:00 Small Task Websites 00:03:00 Cheating The Freelance System 00:06:00 Module: 05 Invoicing Apps 00:12:00 Time Tracking Mac Only Improved 00:07:00 Collaboration Apps 00:15:00 Video Conferencing Tools 00:04:00 Productivity Apps 00:07:00 Time Tracking Apps 00:17:00 Course Certification
Copywriting is all about creativity. If you want to start your career as a professional copywriting for the web or write your web copies just by yourself, this Web Copywriting Diploma is the solution for you. You might have heard writing copies for the web is very hard. Yes, that's true in some cases, but anyone can train themselves to write engaging copies successfully. All you will require is a guideline from an expert and tips to hone your abilities. Our course is designed for a single purpose only, to make you a successful copywriter in just 6 hours! But, please note that you will need to practice by yourself as it will make you perfect. You will learn how web is different than regular copy, secret behind engaging copies, different types of writing styles, how to keep things short and straight etc. You will also learn about keywords, long tail and short tail, writing catchy headline, using images and many more. So, why wait? Enrol now and become a professional copywriter to make a handsome amount regularly. Course Highlights Web Copywriting Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Web Copywriting Diploma into 22 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 12 hours, 55 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Web Copywriting Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Web Copywriting Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Web Copywriting Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Web Copywriting Why Writing Copy for the Web is Different FREE 00:15:00 Visitors Are The Most Important FREE 00:30:00 Plan in Order to Succeed 00:30:00 How to Write an Effective Copy for the Web 00:30:00 How to Find the Effective Keywords and the Keyword Phrases 00:15:00 Keep it Short and Elegant 00:30:00 Other Essential Components for Good Copywriting 01:30:00 Get a Headline that Grabs 00:15:00 How to Write a Headline 00:15:00 Test the Tones of Your Headlines 00:15:00 Make Your Text Links Look Alike 00:30:00 Be Positive from the Beginning till the End 00:30:00 Conclusion 00:15:00 Copywriting That Sells Introduction 00:30:00 Structure 01:00:00 Headlines 00:30:00 Tone of voice 01:00:00 Online style 01:00:00 Reassurance 01:00:00 Reading strategies 01:00:00 Conclusion 00:15:00 Reference Book Copywriting 101 00:00:00 Mock Exam Mock Exam- Web Copywriting Diploma 00:20:00 Final Exam Final Exam- Web Copywriting Diploma 00:20:00
Register on the Content Correspondent today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Content Correspondent is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Content Correspondent Receive an e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Content Correspondent, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Module 1: Introduction to Copywriting Introduction to Copywriting 00:15:00 Module 2: Basics of Copywriting Basics of Copywriting 00:36:00 Module 3: Eye-Catching Headlines Eye-Catching Headlines 00:29:00 Module 4: Attention-Grabbing Advertisements Attention-Grabbing Advertisements 00:30:00 Module 5: Essential Copywriting Skills Essential Copywriting Skills 01:08:00 Module 6: Online Copywriting Online Copywriting 00:43:00 Module 7: Press Related Copywriting Press Related Copywriting 00:35:00 Module 8: Print Media Copywriting Print Media Copywriting 00:34:00 Module 9: Copywriting for Mainstream Media Copywriting for Mainstream Media 00:17:00 Module 10: Copywriting for Other Media Copywriting for Other Media 00:26:00 Module 11: How to Write Better Copy How to Write Better Copy 00:26:00 Module 12: Creative Copywriting and Some Impactful Samples Creative Copywriting and Some Impactful Samples 00:23:00 Module 13: Responsibilities and Necessary Skills of a Copywriter Responsibilities and Necessary Skills of a Copywriter 00:35:00 Module 14: Proposal Writing Proposal Writing 00:28:00 Module 15: Critical Thinking Critical Thinking 00:18:00 Module 16: Business Writing Business Writing 00:26:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Today, everyone is a publisher. Whether you're filling your company blog with compelling ideas, producing newsletters to engage your customers, packing your social media feeds with engagin content, or crafting insightful posts to push your personal professional profile – you need to use storytelling to engage your audience. In this workshop we'll break down the key ingredients that make content engaging. We'll go through a proven framework for taking ideas from initial spark, through developing a unique angle, to idenitfying the ideal format for execution. We'll discuss the purpose of the content you have in mind, and look at how your can plan a strategy to publish regularly and measure the results. This is a fully interactive online workshop, so be prepared to join discussions and develop your own content ideas. Takeaways Understanding the needs of your target audience. Identifying the Subject, Angle and Format. Cheap (or free!) tools to create professional content. Useful systmes for publishing regularly, and keeping the work manageable. Knowing where to publish on the web, social media and other platforms. Promoting your content, and getting feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council
Marketing Plan Writing Certification Whenever you have built up a decent field-tested strategy, you need to have an unmistakable thought of how to advertise your business to your intended interest group. With various advertising decisions accessible, it tends to be overwhelming to pick the promoting procedures that will turn out best for your business necessity. A strong promoting plan will help guarantee that you utilize your assets admirably (a vital factor, particularly in case you're simply beginning). You can likewise augment effort to your objective market. Notwithstanding the nature and size of your business, figuring out how to make a dependable showcasing plan for your business can help make a guide that encourages you accomplish your business goals. What's Covered in the Course? This seminar on the most proficient method to compose an advertising plan clarifies the accompanying significant points in detail: Step by step instructions to break down the objective market and comprehend your clients' practices, fears, needs and needs, etc. The circumstance investigation likewise covers socioeconomics and psychographics of your specialty crowd. Why an advertising plan is significant and how it can assist you with accomplishing your business objectives Instructions to join vital segments like objectives, spending plans, timetables and assets into your showcasing to keep away from costly slip-ups The most effective method to build up an applicable marking methodology and separate yourself from your opposition; how to break down your opposition in the objective market The most effective method to follow key execution markers and build up a sound evaluating and markdown procedure The most effective method to utilize reference advertising for your potential benefit The most effective method to make a significant items, administrations and statement of purpose in your advertising plan The most effective method to investigate market patterns and development and perform SWOT examination to situate your business better This video course offers the accompanying advantages Advantages of examining the course: Less odds of committing expensive errors that are hard to fix Better comprehension of your objective market Improved preservation of business assets Figuring out how to brand and position yourself deliberately in your objective market
When you hear about journal therapy among all the other therapies, the question of what it is may pop into your head right away. It is writing down our thoughts and emotions regarding our personal experiences in a notebook for therapeutic purposes. We can sort through recent events and potential issues by engaging in this form of private introspection. Although the majority of people recognize the potential advantages of journaling or maintaining a diary, the Journal Therapy Course acts as alternative medicine and its goal is to provide you with something much more substantial than a how-to manual for diary writing. It seeks to convince you of the cathartic benefits of genuine journal therapy and equip you with the knowledge and skills necessary to form your therapeutic writing habit. It also attempts to point to coaches and counsellors who are eager to include journal therapy into their practices in the direction of the methods and frameworks that will work best. The Journal Therapy Course introduces you to the frameworks and techniques for journal therapy as well as the equipment and setting required for productive, therapeutic journaling. Before being introduced to some of the most well-liked and successful strategies used in therapeutic writing, you'll also be given some potent journaling prompts to get you started. These include making lists, writing letters, documenting events, creating biographical statements, having conversations, and sprinting. Enrol in the Journal Therapy course to get a jump start on your career objectives! Learning Outcome When the course is over, you will: Recognize the therapeutic value of keeping a journal. Have a variety of workouts and journaling prompts available Know the many journaling methods available Understand the benefit of diary therapy on a psychological, emotional, and physical level Learn how to utilise a notebook to manage your stress, anxiety, and depression. Possess the assurance and resources necessary to interpret dreams using a dream journal Why Prefer Us? Opportunity to earn a certificate accredited by CPDQS. Get a free student ID card!(£10 postal charge will be applicable for international delivery) Innovative and Engaging Content. Free Assessments 24/7 Tutor Support. Take a step toward a brighter future! *** Course Curriculum *** Here is the curriculum breakdown of the Course Module 1: Introduction Module 2: Writing to Heal Module 3: Journal Therapy as a Treatment Method Module 4: Foundations of Therapeutic Writing Module 5: Structure of Journal Writing Module 6: What People Need to Write Module 7: The Six Windows Model Module 08: Writing to Help You Take Control of Your Own Life Module 09: Therapeutic vs Creative Journaling Module 10: Journaling for a Better Career and Self Assessment Process Once you have completed all the modules in the course, your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the course. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course is suitable for - Students Recent graduates Job Seekers Requirements You will not need any prior background or expertise to enrol in this course. Career path People who want to succeed in both their personal and professional lives should enrol in our Journal Therapy course. Enrol in this Journal Therapy course to hear from thought leaders in the field and network with professionals all over the world. Certificates CPD Accredited Certificate Digital certificate - £10 CPD Accredited Certificate Hard copy certificate - £29 If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.
Ditch the Scripts - Master the craft of language Patterns, Scripts, and Metaphors. Make your SFH session more relatable to the client. Creative Hypnotherapy – Creating Language Patterns, Scripts and Metaphors Join us for an exciting online event as we delve into the world of creative hypnotherapy. This workshop is designed to help you enhance your language patterns, scripts, and metaphors, allowing you to become a more effective hypnotherapist. During this engaging session, you will learn various techniques and strategies to create powerful and impactful language patterns that can be used in hypnotherapy sessions. In this workshop, we will look at the art of introducing creative hypnotherapy into a normal SF hypnotherapy session. We will look at the art of crafting language patterns, using metaphorical techniques in language patterns and scripts, and the Art of writing personal metaphors to ensure they resonate with the client's subconscious. We will look at the work of the master himself in indirect and conversational suggestion and hypnosis Erikson and the techniques he used and explore his inspiration within the work of NLP Learning Outcomes from this CPD Definition of Hypnosis The Mind and Hypnosis Direct and Indirect language used in Hypnosis Erikson and Conversational Hypnosis NLP – Submodalities & Predicates Eriksonian Language Patterns used in NLP NLP Milton Language Pattern and Script Formulae The Building Blocks for Hypnosis Scripts and Language Patterns Constructing a Hypnotherapy Script Writing Techniques Understanding the Role of Metaphors in Hypnosis This workshop will equip you to cater each session to your client in a personal way, it will build rapport with your clients and take away any resistance in pre-written scripts or language patterns allowing a deeper resonation with the client's subconscious in hypnosis. It will also make you comfortable with using direct suggestions in your sessions in a solution-focused manner. You will also receive a copy of a reference handbook that covers techniques, and formulae used in writing and customising language patterns and scripts, examples of scripts and metaphors, and a detailed breakdown of what each part of the script is doing. This workshop is a MUST for any qualified solution-focused hypnotherapist who wants to add a sprinkling of energy and creativity to their sessions. A certificate of attendance will also be given to all attendees for 4 hours of CPD attendance. Don't miss out on this exciting online workshop – reserve your spot today!
About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire