772 Writing Skills courses in Glasgow delivered Online

Overview of Copywriting Masterclass Words are powerful. In today’s online world, good writing can help a business grow fast. The UK copywriting industry has grown by 21% in the last three years. This shows how important skilled copywriters have become. Businesses need clear and strong writing to stand out, and that’s where our Copywriting Masterclass comes in. This course gives you the skills to write copy that gets attention and helps people take action. You will learn how to write headlines that make people want to read more. You’ll also follow a proven nine-step copywriting process that top copywriters use. The Copywriting Masterclass also shares simple formulas that have worked for years. You’ll understand how to use words to connect with your audience and gently guide them to act—whether it’s buying something, signing up, or clicking a link. Whether you are writing for websites, emails, or social media, the Copywriting Masterclass teaches you how to write with purpose. You’ll get tips on writing clearly, using the right tone, and making every word count. Many learners who completed the Copywriting Masterclass are now working with top brands or earning well as freelancers. If you want to improve your writing and start creating results with your words, this course is the right choice for you. By completing this Copywriting Masterclass Course, you will be able to: Understand the key rules of writing copy that works. Use copywriting skills in ads, websites, emails, and more. Write strong headlines that grab attention right away. Use smart marketing tricks to write better sales copy. Follow a step-by-step copywriting method used by experts. Write content that’s clear, catchy, and made to convert. Who is this course for? Marketing professionals who want to write better copy that sells. Small business owners who prefer writing their own content. Content creators who want to turn readers into buyers. Anyone thinking about starting a career in copywriting. Entrepreneurs who need to explain their ideas clearly and get results. Process of Evaluation After studying the Copywriting Masterclass Course, your skills and knowledge will be tested with an MCQ exam or assignment. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital / PDF Certificate After completing the Copywriting Masterclass Course, you can order your CPD Accredited Digital / PDF Certificate for £5.99. (Each) Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. (Each) Shipping Charges: Inside the UK: £3.99 International: £10.99 Requirements You don’t need any educational qualification or experience to enrol in the Copywriting Masterclass course. Career Path After completing this Copywriting Masterclass course, you can work in roles like: Copywriter – £25,000 to £45,000 per year Content Marketing Specialist – £28,000 to £50,000 per year Digital Marketing Executive – £23,000 to £38,000 per year SEO Content Writer – £22,000 to £40,000 per year Freelance Copywriter – £30,000 to £65,000 per year Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer’s Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What’s in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy – Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader’s Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer’s Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00

Embark on a poetic journey with our Poetry course. From the basics of poetry writing to crafting epics, learn the art of imagery, metaphor, and versification. Perfect for aspiring poets seeking to refine their craft and embrace the world of poetry.

About Course Elevate Your Copywriting Skills to Persuasive Excellence with Advanced Copywriting Master the art of captivation with language and create distinctive, memorable promotions that drive results. In the world of marketing, words are your most powerful tools. With the right words, you can capture attention, arouse interest, and ultimately persuade your audience to take action. But crafting truly compelling copy requires more than just basic grammar and syntax. It demands an understanding of human psychology, the nuances of language, and the ability to weave your message into a captivating narrative. In this comprehensive Advanced Copywriting course, you will delve into the depths of persuasive writing and discover the secrets to creating copy that truly resonates with your target audience. Led by experienced copywriter, author, and marketing coach Marcia Yudkin, you will gain mastery over 25 advanced copywriting techniques that will transform your writing from ordinary to extraordinary. What You'll Learn: Harness the Power of Creative Wording: Master techniques like unexpected metaphors, sensory detail, and strategic teasing to ignite curiosity, earn trust, and spark a desire for your offerings. Avoid Creative Pitfalls: Learn to identify and avoid missteps that can misdirect, baffle, or overwhelm your readers, ensuring your message is delivered with clarity and impact. Gain Real-World Insights: Analyze 239 examples from actual marketing copy, spanning high-tech, small-business, and consumer brands, to solidify your understanding of effective and ineffective approaches. Explore a Comprehensive Toolkit: Discover a wide range of advanced techniques, including:The art of exaggeration without overstepping into hypeUsing comedic elements to delight and engage your audienceEmploying musicality in language to evoke emotions and convey sensationsHarnessing the power of questions to pique curiosity and encourage engagementUnleashing the power of vivid description to stimulate imaginations and drive salesDifferentiating metaphors from mixed metaphors for clear and effective communicationUnderstanding the importance of audience awareness in crafting persuasive copyUtilizing curiosity to captivate readers beyond bullet pointsEmploying the 'dimensionalizing difference' to clarify complex ideasDiscovering an often-overlooked ingredient that boosts credibility and strengthens your pitchRevitalizing predictable phrases with fresh perspectivesUnderstanding the power of twos and threes in specific techniquesRecognizing and harnessing the power of contrastApplying criteria for refining and polishing your final drafts Why This Course is Different: Plain English Explanations: Unlike other courses that rely on obscure terminology, Advanced Copywriting breaks down complex concepts into easy-to-understand explanations, ensuring you grasp the essence of each technique. Thorough Coverage: Rather than focusing on a few select techniques, this course delves into a comprehensive range of 25 advanced copywriting methods, providing you with a well-rounded arsenal of persuasive writing tools. Real-World Examples: Instead of relying on literary quotes, Advanced Copywriting draws from actual marketing copy, providing you with practical examples of how these techniques are applied in real-world scenarios. Unparalleled Depth: With over 200 short passages illustrating effective and ineffective copywriting practices, you'll gain a deep understanding of how to apply these techniques successfully. Who Should Enroll: Aspiring Copywriters: Elevate your copywriting skills from beginner to expert and learn the art of crafting compelling, persuasive copy that drives results. Seasoned Copywriters: Expand your repertoire of copywriting techniques and refine your skills to create even more impactful marketing materials. Marketers: Gain a deeper understanding of the power of words and how to effectively communicate your brand's message to your target audience. Business Owners: Learn how to create high-converting marketing materials that attract customers, generate leads, and boost sales. Enroll Today and Transform Your Copywriting Skills: Elevate your copywriting skills to new heights and become a master of persuasive writing. With Advanced Copywriting, you'll gain the knowledge and tools necessary to create captivating copy that resonates with your audience and drives results for your business. What Will You Learn? Understand how to use words creatively to attract and persuade customers Know 25 different word crafting techniques to attract attention, explain and trigger sales Get plenty of practice recognizing and assessing attempted creative word uses Have a library of 200+ vivid, real-world business examples to refer to in the future Course Content Introduction Course Preview Creative Techniques: Surprise Introduction Unexpected, Vivid Words Exaggeration Freshened Cliché Foreign Spice Puns Kicker Creative Techniques: Richness Adding Emotion Adding Sensory Language Adding Detail Comparison Metaphor Contrast Cultural References Authority Creative Techniques: Structure and Sound Repetition Parallelism Alliteration Sound Rhyming Triads Questions Creative Techniques: Content Strategies Scenario Anecdotes and Stories Teasing Naming Dangers to Avoid Overreach Huh? Tired Moves Refining Your Creation Word Order and Sentence Variety Verbs and Pronouns Length Vague Points and Hedges Tone Let's Review Test #1 Test #2 Conclusion Over and Out A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsNo prerequisites. Best for anyone who truly wants to succeed as a copywriter. Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume

Creative Writing Level 1: Freelance Travel Writing Embark on your Creative Writing journey with a Preface to Travel Writing. Prepare for the Art of Creative Writing in travel, and equip yourself with the Creative Writing Travel Writer's Toolkit. Master Techniques for Effective Creative Writing and discover your unique Creative Writing style. Learning Outcomes: Summarise Preface in Creative Writing. Prepare for Creative Writing in travel. Equip with Creative Writing toolkit. Master Effective Creative Writing techniques. Discover your Creative Writing style. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Creative Writing Level 1: Freelance Travel Writing Course Syllabus Introduce Creative Writing in Travel: Delve into the captivating realm of travel writing and its specific Creative Writing demands. Prepare for Creative Writing: Ready yourself for travel adventures and gather invaluable experiences that enrich your Creative Writing. Master the Creative Writing Toolkit: Acquire essential Creative Writing tools, such as research methods, interviewing skills, and photography. Hone Creative Writing Techniques: Master the art of crafting narratives and descriptions that not only inform but captivate through Creative Writing. Discover Your Creative Writing Style: Identify your unique Creative Writing voice, setting yourself apart in the travel writing landscape. Navigate Creative Writing Realities: Comprehend the practical facets of Creative Writing in freelance travel writing, from pitching to managing industry challenges.

Writing for Health and Wellness: Journal Therapy Transform your well-being through Writing; let Journal Therapy guide your journey. Uncover mental clarity with each page you pen in Writing. Explore therapeutic Writing for holistic health and a balanced life. Learning Outcomes: Apply Writing fundamentals in Journal Therapy. Use Writing to foster emotional healing. Enhance mental health through reflective Writing. Craft therapeutic Writing structures effectively. Expand personal growth via disciplined Writing. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Writing for Health and Wellness: Journal Therapy: Journal Therapy Basics: Discover Writing's therapeutic potential, integrating Journal Therapy principles. Journal Therapy for Healing: Engage in Writing to navigate and heal emotional landscapes through Journal Therapy. Journaling for Mental Health: Embrace Writing as a tool for mental well-being, applying Journal Therapy techniques. Process for Writing Therapeutically: Master the Writing process to maximize Journal Therapy benefits. Structure of Journal Writing: Develop structured Writing approaches to enhance Journal Therapy outcomes. Trilogy of Writing Journals: Dive into the Writing trilogy framework to deepen Journal Therapy practice. The Six Windows Model: Explore Writing perspectives using the Six Windows model in Journal Therapy. Writing for Clarity: Attain mental clarity and focus through structured Writing exercises in Journal Therapy. Creative Journaling: Unlock creativity in Writing, bolstering Journal Therapy with imaginative techniques. Career Journaling: Strategize career goals through focused Writing within a Journal Therapy context. Journaling for a Productive Life: Cultivate a productive lifestyle through consistent Writing habits in Journal Therapy.

With the help of this course, you will be able to write an impressive CV that will allow you to advance in your professional career.

Embark on a captivating journey with our Travel Writing course. Discover the art of crafting enthralling travel narratives, understand the nuances of publishing, and learn to monetize your writing. This course is your gateway to a thrilling career in travel writing.

Duration 3 Days 18 CPD hours This course is intended for This course is intended for beginner to intermediate business and requirements analysts who are looking to improve their elicitation and requirements writing and documentation skills. This course is also a great fit for technical writers, product and software testers, project managers, product owners who work closely with business analysts or who perform some for of business analysis themselves. Overview Understand the role of the business analyst and core competencies for performing successfully Discuss the criticality of business analysis and requirements for successful project outcomes Understand the main professional associations and standards supporting business analysts in the industry Discuss the common problems with requirements and explore approaches to address these issues Obtain a clear understanding of the various requirements types and the significance for eliciting each type Demonstrate your ability to identify stakeholders Explore various methods for understanding and analyzing stakeholders Discuss and apply good planning practices to requirements elicitation efforts Obtain knowledge and understanding of over 15 current and commonly applied elicitation techniques Understand how to progress from elicitation to analysis to documentation Write well-formed and validated requirements Gain understanding of the best practices for writing quality requirements Learn the technical writing techniques that apply directly to writing requirements documents Discuss writing pitfalls, risks that impact requirements, and how to address them Learn best practices for communicating and collaborating with stakeholders, sharing the results of elicitation and the resulting documentation Learn approaches for validating requirements Understand the difference between validating requirements and validating the solution With elicitation serving as a major component of the requirements process, it is imperative that business analysts maintain high competency levels in elicitation practices and technique use to help organizations overcome the requirements related challenges faced on projects. Regardless whether you are a practitioner just starting off your career in business analysis or whether you have been performing the role for some years, this course will provide insight into the latest thoughts on elicitation and writing effective requirements and present a number of current techniques that are being applied on projects across industries today. Review of Foundational Concepts Definition of a business analysis Definition of business analyst BA role vs. PM role Business analysis competencies Benefits of business analysis Purpose for having a BA standard IIBA?s BABOK© Guide and PMI?s Practice Guide in Business Analysis Business analysis core concepts Discussion: Project challenges Understanding Requirements Common problems with requirements Understand the problem first Define the business need Situation statements and moving to requirements Understanding requirement types Business requirements Stakeholder/User Requirements Solution Requirements Functional Requirements Non-Functional Requirements Assumptions and Constraints Discussions: Requirement problems, business needs, and identifying non-functional requirements Discovering Stakeholders Definition of a stakeholder Stakeholder types Identifying stakeholders Performing stakeholder analysis Stakeholders and requirements Tips for identifying stakeholders Grouping stakeholders Creating a RACI model Tips for analyzing stakeholders Documenting results of stakeholder analysis Workshop: Discovering stakeholders Preparing for Requirements Elicitation Planning for elicitation Benefits of elicitation planning What do you plan? The elicitation plan Setting objectives for elicitation Determining the scope for elicitation Establishing pre-work Determining the outputs for the session The iterative nature of elicitation Elicitation roles Elicitation planning techniques Discussions: Who to involve in elicitation, planning impacts, and unplanned elicitation Workshop: Planning for elicitation Conduct Requirements Elicitation Elicitation skillset Types of elicitation techniques Using active listening in elicitation Techniques for performing elicitation Benchmarking/Market Analysis Brainstorming Business Rules Analysis Collaborative Games Concept Modeling Data Mining Data Modeling Document Analysis Focus Groups Interface Analysis Interviews Observation Process Modeling Prototyping Survey or Questionnaire Workshops Write Effective Requirements Elicitation and Analysis Requirements related issues Implications of bad requirements Elicitation and documentation Writing skillset Documenting requirements Modeling requirements Defining the project life cycle Impact of project life cycle on documentation Requirements specifications Characteristics of good requirements Guidelines for writing textual requirements Structuring a requirement Writing pitfalls Traceability Requirements attributes Risks associated to requirements Discussions: Project Life Cycle and Correcting Poorly Written Requirements Workshops: Documenting Requirements and Identify Characteristics of Good Requirements Confirm and Communicate Elicitation Requirements Business analysis communication Requirements communication Communication skills The 7 Cs Timing of communication Planning communication Importance of Collaboration Planning collaboration Documenting communication/collaboration needs Confirming elicitation results Verify requirements Characteristics of good requirements (revisited) Requirements checklist Requirements validation Signing off on requirements Discussions: Responsibility for Communication, Eliciting Communication Needs, Validation Signoff Workshops: Communicating Requirements and Obtaining Signoff Evaluate the Solution Business analyst role in solution evaluation Why solutions under perform What we are looking for in solution evaluation When does solution evaluation occur Performing solution evaluation Planning solution evaluation Metrics that might exist Evaluating long term performance Qualitative vs. quantitative measures Tools & techniques used in solution evaluation Comparing expected to actuals When solution evaluation discovers a variance Tools/techniques for analyzing variances Proposing a recommendation Communicating results of solution evaluation Discussion: Addressing Variance Wrap up and Next Steps Useful books and links on writing effective requirements BABOK© Guide Business Analysis for Practitioners: A Practice Guide Additional course details: Nexus Humans BA04 - Eliciting and Writing Effective Requirements training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the BA04 - Eliciting and Writing Effective Requirements course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

A writing workshop to release stress, explore our shadows and reveal our creative force.

Duration 1 Days 6 CPD hours Overview In writing, it is important to make sure your message is easy to understand, that you have included all the necessary information, and that the points are expressed clearly. In business writing, it is also essential to convey information in a professional and courteous manner using proper formatting. Learn how to perfect your business writing in this one-day workshop. This one-day workshop will help you teach participants how to: Write and proofread your work so it is clear, concise, complete, and correct. Apply these skills in real world situations. Use language that is courteous. Understand the proper format for memos, letters, and emails. Determine whether your writing can be easily understood by your intended audience. Learn how to perfect your business writing in this one-day workshop.While there are many types of business writing, this workshop will provide tools to write effective memos, emails, and letters, as well as briefly touch on reports and proposals. The 4 C?s: Clear, Concise, Complete, and Correct Good writing must be clear, concise, complete, and correct. In this session, learn how to write with these principles in mind. Manners and Courtesy Courtesy is an important part of good business writing. During this session, participants will learn ways to make their writing respectful and polite. Writing Memos Memos are another challenge that many writers face. Participants will look at parts of a memo and complete a fun exercise. Writing Effective E-mails Mostly everyone today uses email to communicate at work and at home. This session will give participants some tips on writing effective emails and managing email. Reports and Proposals Reports and proposals are two important types of business writing. In this session, an overview of the steps involved with writing these pieces is presented. Writing Business Letters This session reviews the steps for writing a business letter, types of letters, and the parts of a business letter. Participants then examine samples of business letters to determine the type and the parts of each letter. Readability Index The readability index determines the difficulty level of a written piece. Participants will apply the index to a sample and to their own work. Proofreading Participants learn about checking the grammar, spelling and punctuation in their written pieces, and then review their pre-assignment. Reviewing Your Writing In this session, participants complete a final review of their piece of writing. Workshop Wrap-Up At the end of the workshop, students will have an opportunity to ask questions and fill out an action plan.